Facebook Ads - Landing Page Views vs. Link Clicks (Explained)
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- เผยแพร่เมื่อ 14 ก.ค. 2024
- If you are running Facebook ads and want to understand the key differences between a Landing Page Views vs. a Link Clicks ad delivery optimization then you are at the right video.
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👋 We are launching our first Facebook Ads Course for E-comm Advertisers!
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Zaryn always gets right to the point, clear and concise info that is actionable for any advertiser. Thanks!
BRO -- you get me :) hahaha
Thanks for supporting the channel.
We have a podcast coming soon that will go deeper to complement the videos. Stay tuned!
Very good video with a lot of informative content. Love the channel! Keep it up!!
Much appreciated! Welcome to the channel!
Hi Zaryn, You have new Sub here, Def not leaving
You are articulate and easy to understand. You delivered the concept precisely and concisely. And of course, coupled with scenarios and numbers. This is gold
Thanks for the feedback, glad you are a sub and welcome!!
👋 We are launching our first Facebook Ads Course for E-comm Advertisers! Where I will go into more advanced frameworks/strategies for Facebook performance advertisers.
Join our waitlist for early access here marketandhustle.com/hyper-growth-ads-early-access/
You know what you would make a very good teacher. Thanks for this video.
I appreciate that!
thanks zaryn, very useful insight!
Glad you think so!
👋 We are launching our first Facebook Ads Course for E-comm Advertisers! Where I will go into more advanced frameworks/strategies for Facebook performance advertisers.
Join our waitlist for early access here marketandhustle.com/hyper-growth-ads-early-access/
Amazing video. Very valuable 😆
Glad it was helpful!
this is a great video
Thanks for the words my friend!
It was helpful thank you
You're welcome!
Great content! Showing your page some love and support.
Much appreciated
@@MarketHustle No worries! Great content and keep giving that knowledge :)
@@blumedia_marketing TY!!!
Thank you so much bud
You got it dude!
This is great content. Subbing and never leaving.
LMAOOO, you sound like my future ex-wife
@@MarketHustle OMG future ex-wife 🤣
@@MarketHustle I am married.
Very helpful and inspiring! thanks a lot for sharing! Any videos for running Instagram ad using FB Ad Manager (advanced like this one, not simply explaining the formats) ?
Yes, take a look at the FB/E-comm playlist on the channel for a 2020 FUnnel Strategy video!
Thank you, sir
You are welcome!
GREAT VID
Thank youuuuu!
This is awesome...pls do make more case study videos....Thank you :)
Thank you, I will
👋 We are launching our first Facebook Ads Course for E-comm Advertisers! Where I will go into more advanced frameworks/strategies for Facebook performance advertisers.
Join our waitlist for early access here marketandhustle.com/hyper-growth-ads-early-access/
but if they click on the ad they will end up on the landing page? Im so confused
Yes, both optimizations will take them to the same place -- but one will optimize for users who stay on the website once they land vs. bouncing.
👋 We are launching our first Facebook Ads Course for E-comm Advertisers! Where I will go into more advanced frameworks/strategies for Facebook performance advertisers.
Join our waitlist for early access here marketandhustle.com/hyper-growth-ads-early-access/
Thanks for explaining...so essentially link click option is better for checkouts withing the application (ie Facebook or IG)
Yes, exactly -- but most of the times you would want to try conversion optimized if you have enough data firing through your pixel and activity on your website (if the goal is to get someone to submit an application).
Very nicely explained 👌👍
Thank youuuuu, welcome to the channel!
@@MarketHustle my pleasure 😊
Thanks for great video! Question - Why are these optimization options available for conversion campaign if they should be used for traffic campaign and not conversions?
That is a great observation, my guess is to give you the flexibility of changing optimization without needing to create a new campaign.
Valuable content
Thanks bud!
👋 We are launching our first Facebook Ads Course for E-comm Advertisers! Where I will go into more advanced frameworks/strategies for Facebook performance advertisers.
Join our waitlist for early access here marketandhustle.com/hyper-growth-ads-early-access/
another awesome video ..
allow me a question:
If my objective is to drive traffic to my landing page, which one should work best?
Chosing 'Landing page views ' under traffic campaign or choosing ' Landing page views ' under conversion campaign? what would be the cost implications? thanks
It is basically the same thing at thay point -- only use conversion if you want a deeper action like add to cart, initiate checkout, or purchase/lead submission.
Landing page views is basically a step of better audience quality than Link Clicks.
Great content, thanks a lot for this! My main problem is that my Cost Per Landing Page View constantly increases - one day is 2$ and then the next day it is 19$ which is crazy if I set 10$ daily budget. Is there a way to reduce cost per landing page view, or which campaign objective usually does have the lowest cost for landing page view? Thanks in the advance.
You can try a manual bid and just lower it down to a rate that you are happy with the volume and cost.
👋 We are launching our first Facebook Ads Course for E-comm Advertisers! Where I will go into more advanced frameworks/strategies for Facebook performance advertisers.
Join our waitlist for early access here marketandhustle.com/hyper-growth-ads-early-access/
Also, I optimized my Engagement objective ad for 'landing page views' but the ad wasn't able to get out of the learning phase due to not making 50 conversions in the test window. I switched it over to 'link clicks.' Should I keep landing page views, but switch the objective to Traffic instead of engagement? OR continue with link clicks/engagement objective? Thanks!
I am confused... are you saying the campaign objective is Engagement? or are you saying engagement setting that is called Ad Delivery Optimization (this would be were you change from Link Clicks to Landing Page Views)?
Also, what is you daily budgets looklike?
@@MarketHustle Sorry for the confusion. Yes, the campaign objective is engagement. I am starting with a $5/day budget.
@@Lizliz223 If you are not able to get at least 50 link clicks/website visits in 7 days then you will not be able to exit the learning phase. I just made a video about this, check out the channel 'Facebook Ads Learning Phase 2021' it has some tips.
Thank you. In the landing page ad metrics , Facebook also shows the Unique Link Clicks (alongside Landing Page views). Does the ratio of Landing page to Unique Link clicks - anyway indicate the web page speed quality ? Or it could be any other thing. How to interpret the difference for any improvement ?
I would recommend to focus on the Key Metric which would be Landing Page Views. Using Google Analytics is a better way to gauge website load speed. Unique clicks would be more indicative if you had a person that was clicking on the link multiple times, but that would be a strage behavior on Facebook ad only expected if you are retargeting users and have a small audience pool.
@@MarketHustle Thanks. Appreciate the insight.
Great video, easy to understand. Just a question though, does the traffic only apply to url website or app? What if i use i google form which i can collect data? Would facebook allow it? Or ill be rejected?
Ive tried using messages campaign and put a link to my ad... Only to find out that the link is not clickable.. Ive felt facebook just tricks me, fb should have given me notification that it wouldnt be clickable... I lost lots of money for the ads that isnt working
It can be used for both!
Messages works better to optimize for people to message you, and then you can have a 1:1 convo or scale it with a chatbot like Q&A sequence
Yes right a I was too using link clicks but afterwards shifted to LPV. But although currently there are not much sales.
yes, you should not expected much sales from Landing Page Views -- In this example we use it because we are scaling with big budgets. However, if you have limited budgets and have a simple buying decisions and good creative then I would just do a Conversion Campaign.
Here is a good video that breaks it down: th-cam.com/video/-DNpo6mVb_k/w-d-xo.html
Very helpful
Pls pls I want to ask something,
That my landing page have views, visitors are visiting page and filling forms.
But same data is not reflecting in Facebook ads manager as landing page views.
Pls suggest me something.
I am waiting for your reply
Sounds like a tracking issue with your pixel.
Did you customize your audience in regards to demographics and interests? Or left it wide open?
It was a lookalike audience, with age and geo constraints. But it was the same targeting across both test groups.
@@MarketHustle Okay thanks
I would say Link Click for engagement on that picture since you not trying to bring them nowhere.
Correct!!! Crushing it!
I spend quite a lots for Facebook marketing but all the ads link clicks
So do I do landing page ??
It depends, if you have a long purchase cycle and are doing lead gen then maybe, if it's e-comm sales for a lower ticket item then conversions is ideal. Just really depends on all the factors.
Link Click will be cool..
True
👋 We are launching our first Facebook Ads Course for E-comm Advertisers! Where I will go into more advanced frameworks/strategies for Facebook performance advertisers.
Join our waitlist for early access here marketandhustle.com/hyper-growth-ads-early-access/
If I've got 1 link click and 0 landing page view, does it mean that the person clicked on the ad but didn't wait till my landing page loads? Should I need to work on my landing page speed?
Yup that is correct, depending on your Tag Firing Priority you might have your Google Analytics pixel firing first (most people do), but also dude 1 click is not enough data lol to be making any sort of decisions. You will usually see anywhere from 20-40% drop off depending on site load speed, users blocking cookies, and your tag firing priority.
@@MarketHustle Ok thank you
Is it wrong to use a landing page from Google sites? Will my campaign be banned by Facebook or Google?
i got nothing after putting my information to get the free audience calculator. It only says Your Download Is On Its Way! but no email or nothing is being downloaded. how can i get it?
Email me and I will send it your way z@zarynsidhu.com
My traffic link click got around 400 but only 10 customer come to me.. I pick website and put my whatsapp link but only 10 customers come to me. Im not sure either there is a bugs there or what. Confused 😕. Mind to share if you have any experience on this..
Can you share more information?
Campaign Objective:
Optimization:
Where are people converting? on your website or via whatsapp?
What is the goal of the campaign?
What did the ad say?
my link clicks 50 but landing page view 14
what problem is that ?
Not sure
This is criminal behavior done by Meta. No wonder I've driven 10,000 clicks and got only 1 landing page view, what they consider link clicks is basically an impression its nothing, its worthless, its insanely misleading why even have it as a metric.. im so mad
I'm in the same boat. I've wasted almost £1000 with pointless link clicks. Incredibly misleading
Most advertisers benefit from lead gen and conversion campaigns. Link Licks / LP views only make sense for very specific situations.
Link Click Optimization
Thanks for watching!
👋 We are launching our first Facebook Ads Course for E-comm Advertisers! Where I will go into more advanced frameworks/strategies for Facebook performance advertisers.
Join our waitlist for early access here marketandhustle.com/hyper-growth-ads-early-access/
is it best method to use in B2B right
Is what the best method?
@@MarketHustle Landing page vies
Facebook says I have 50 Link clicks but my site didn't record a single traffic... is this not a scam?
umm, sounds like a measurement problem. I am pretty sure Facebook ads isn't a scam LOL
👋 We are launching our first Facebook Ads Course for E-comm Advertisers! Where I will go into more advanced frameworks/strategies for Facebook performance advertisers.
Join our waitlist for early access here marketandhustle.com/hyper-growth-ads-early-access/
Fam just telll us we don’t need 7 mins lol
This is exactly why people don't learn how to run media -- they want years of learnings in seconds.
Perhaps you can improve your video transition.
Big goal in the next couples of months -- just got a new studio space and equipment.... stay tuned!
Your video is awesome. May I ask a question? When I set up my facebook ads for traffic. There are two options "impression" and "link click" . However, the "link click" option is locked, which means I can only use impression. Do you know why?
It's the same thing, you pay for impressions on Facebook, that option is for "when" you are billed. It will make no impact on your performance or what you pay.
@@MarketHustle I don't know if you really answered the question. It will not allow you to choose that option anymore. It's locked as an option