Best thing you can do is run a conversion campain than create a look alike audience with the people who click on the landing page to " view content" than after that run a Traffic campain that goes ditectly to spotify without birdge page that uses the lookalike audience.
As soon as I read the title I was like oh he actually listened to what me and the others said in the comments.. Your videos are so helpful, thank you and wish you all the best ! Am following your journey step by step
Man thank you so much for being here! I appreciate you continuing to watch. And yes, of course. I read every comment and am A) genuinely curious to learn the same things, and B) I want to answer the questions I see being asked. I’m so glad this one was helpful!
super helpful video. I've been using traffic campaigns but I definitely need to make the switch to conversion campaigns after watching! Really have to do my research about setting up the pixel, going to watch your video on that next hahah
I'm so glad it was helpful! I've run traffic campaigns for a while now too, but this experiment definitely has made me a believer. It can be a bit of a bear to setup, but hopefully my video on it will help you get it sorted. If you have any issues, let me know, either here or on IG DM and I will be glad to help you however I can!
Thank you for your great content!!! You and Andrew are really inspiring me to do the same with my music, and I am also using conversion campaigns... I just have a question: How come the Landing Page Views number are so lower than the link clicks if the destination of the click is the landing page? Could it be people that clicked and just went back before the landing page was loaded? Or maybe bots?
Man you’re so welcome. Thank you for watching! I’m answer to your question, I honestly don’t know. That’s something I still need to look into and learn more about. It really could be either option you mentioned as far as I know. I’m gonna look into it!
That's a great question! I used to think that sending people directly to Spotify was the move as well. If since come to learn that the direct-link method can be easily exploited by bots, which will kill your ad budget without yielding any results. By using a landing page, you are able to ensure that the traffic that makes it all the way through to your streaming profiles is 100% authentic, and you are also able to qualify their interest in your music to a much higher degree. Basically, if someone clicks your ad, then clicks the button on your landing page, then listens to your song, you know they are genuinely interested in discovering new music and at least learning more about you as an artist. Thanks for watching!
Great question! You should lose a lot of traffic because of the extra click required on the extra landing page. Are bots really THAT much of an issue on facebook?
The beauty of Conversion Campaigns is that through facebook pixel you let facebook know who is really interest in your music and who is not. On top of that you can refine your target by doing lookalike audiences of previous campaigns which can decrease cost per conversions significantly. The only drawback is that all this powerful stuff is a bit too techie for some people.
That’s exactly right. I think the complexity of setup is what keeps a lot of people away from it. But it really is just such a better method. Thanks for watching and commenting!
My link click campaign is getting more conversions than my conversion campaign .... as I was typing this, someone made a purchase on my funnel 😂😂😂 never mind.
Conversion ads are great but I hate how you're charged for impressions in the 'when are you charged section'. I like link clicks cause you're actually paying for that - link click. However, conversion ads folks actually have to click play/stream. Both are good n have flaws, but i find myself burning more money with conversion ads. Why would fb charge me for impressions if I'm optimising for conversion?? So frustrating- what are your thoughts, Tom
I totally understand where you're coming from. Link clicks are definitely more attractive for that reason. I wish they had an option to pay when you actually trigger a conversion, but I suppose FB could end up serving up your ad endlessly for free if it never actually converted. That could probably be exploited to run an awareness campaign without actually having to pay for it. The reason I like conversions is because it makes the resulting data more honest. I've gotten hit with bots on a multiple link click campaigns, which has destroyed my budget and results. Conversion campaigns, for me, are a wait to protect against that. And while link clicks (when they work) can potentially drive more traffic within a shorter window, conversions work great as a slow and steady way to improve and optimize over time. At least that's my take on it. Thanks for watching and commenting!
We can't track streaming conversions because we can't add our pixel to Spotify's domain since we don't own it. The closest thing we can track is click-throughs on our landing page, which is what I'm paying attention to. That's the best indication we have that someone made it through to Spotify and chose to listen.
Wow mind blown? I really great job I've been hoping someone would do a comparison. On the google data..I'm confused, did you run a googla ads campaign too? I will give my conversion campaign another try..It didn't work too well but I think it may have been the ad.
I'm so glad you found this one helpful! No, I only ran campaigns through Facebook Ads. I routed all of my traffic through my website though, so I'm able to track every click and page view through Google Analytics as well. My landing page is hosted on my website, and then my click-through links for Spotify and Apple Music are forwarding links that are made using PixelMe. The are built on my URL as well and have my FB tracking pixel embedded into them. All of this put together allows me to see exactly what happens at every stage of the ad process, and I can track it on multiple platforms, which is awesome! Thanks for watching!
@@tomdupreeiii You are the man.I kinda thought that..but thought is this dude that advanced and obviously you are haha! One thing I think is misleading in general is FB CPC - it maybe 11cents say but when you look at drop off..actually cost of spotify plays (for me) is around 30 cents..which for a serious fan is not bad. Great job sir thx
thesun collective147 haha! Well thanks! That’s a great point on the per-stream metric. I should start calculating that as well. Good looking out. I’ve got my break-even target amount of streams calculated, but I probably ought to keep track of how much progress I’m making toward the goal as well. Thanks for that!
@@tomdupreeiii Man I just ran conv campaign (again) and its going very well...I did WW excl India its freakin awesome...THANK YOU..stats are lookin really good 10cents a click hardly any drop off to Spotify..I got 200 streams for $20 Yaaas!
Thank you Tom! I'm gonna flick through your content soon, but I was wondering what you think of presave campaigns? Or maybe, how would you run growth campaigns between releases?
Hey thank you for watching! I haven't not delved deeply into presave campaigns yet, but I believe they are incredibly valuable. I plan to get to work on that for my next release. Between releases, I generally keep my ads going but for a lesser amount than when the song first drops.
This is interesting. Do you think it would be the same result if you sent them directly to spotify without the landing page? I'm doing a campaign like that and not sure wether to pick link click or conversion
I do. I think the conversion optimization inherently pushes to higher quality traffic based on how the user has engaged on the platform previously. Having said that, I do still highly recommend using a landing page. I used to be opposed to them and sent traffic directly as well. I’ve since learned that a good landing page will help you to drive higher quality traffic in the long term. Thanks for watching and commenting!
Did you run any tests on that? A) Link click spotify direct landing page vs B) conversion with extra inbetween landing page? A should get more initial streams but B maybe more followers and repeat streams? Or does A only land on Spotify and bounces so doesn't click play so it doesn't get any streams?
If I choose Conversions optimization in Purchase event, Facebook says I may get 0 conversions, and they suggest using Link clicks as optimization for the Purchase event. You said the opposite, so your advice is to ignore their warning?!
Any idea how a link campaign would compare to a landing page campaign? A landing page campaign sounds like it would do a lot better than a click campaign.
Thanks Tom very interesting both campaigns link clicks and convertiones. 2 questions : Which objective you used in Link Click? and When you go into Converions I´been strugguling in the timming which means Do we have to use first link click so that the pixel feeds with our profiles , think is 50 a week, and meanwhile you reach it through link clic then you go to convertions? thanks in advance for your kindly help. Eduardo from Cancun, Mexico.
Hey thanks for the question! I used the traffic objective with link clicks, but I don’t recommend using that anymore. I would start with conversions straight away. It takes more to set up but is far more effective in driving traffic to your Spotify profile.
@@tomdupreeiii hey TOM. Me again .What about nutring the pixel. Let asume I start since scratch with convertions and let think a lead convertion. How long does it takes to star collecting leads? It was amazing the excell sheet you made. Besides musician you are excelent in math! well both music and math are exact sciences. ¿whwn you did your benchmark did you started from 0 convertions?
Super clear, super detailed, super helpful! Thanks so much for this transparent insight. As an indie artist trying to figure this all out, I really appreciate it! Subbed for sure :)
Haha! I use a custom conversion I created using PixelMe. I embed that trackable link in the button on my landing page. It works great! You can learn more about how I use PixelMe here: th-cam.com/video/GrYsB0AJGfA/w-d-xo.html.
how do i make my conversions cheaper? my link clicks usually end up costing me .06 or .03 per click. where as the conversion costs almost a dollar for one and .35 cents for the other... help @Tom
Starting at $0.35 per conversion when you're in the learning phase isn't bad. $1 is a bit high. You're naturally going to have a slightly higher cost with a conversion campaign, but you're paying for higher-quality traffic so it's worth it. Link click campaigns have a much lower percentage that actually convert to listeners. For the $1 campaign, I would turn it off and start fresh. I'd also check your pixel setup to confirm everything is working as it should.
Awesome! I'm so glad it helped. I personally wouldn't put too much stock into that estimate. Pay more attention to the results you're getting and improve your ads over time by using those metrics as your guide.
@@tomdupreeiii I appreciate what you do man, it's up and running! Do you find that CPR goes down a bit once FB keeps running and figures itself out? just a hunch... 🤷✌️thanks
Awesome! I’ve found that metrics will often fluctuate depending on the day of the week and time of day. It’ll move around a little bit but should either trend in a positive direction or stay relatively the same. If it starts to shift negatively and keeps trending that way that’s when you know it’s time to adjust.
Thanks Tom. Would you recommend turning off any link click campaigns we have going and starting over with conversions, or should we keep the link click ones going in tandem?
Good question. I would recommend stopping the link click campaigns and starting fresh with conversions. The benefits likely aren’t going to justify the costs of continuing the existing link click campaign in my opinion. Thanks for the question!
Had similar rates with click through rate and cost per click. But my results for streams and follows were basically nothing. Do yo u think sending them to a distrokid hyperlink would be a better landing page than just having the spotify link in the destination to send them?
Man, that's a bummer. I'm sorry to hear you didn't have great results. Yes, I would recommend either using the DistroKid hyperlink landing page or a ToneDen landing page. Or you could go the route that I did and create one on your own URL if you have one. Hope that helps improve your results!
I started using ToneDen for a conversion campaign and it has givens me better results. maybe ill try tonedens platform for a link click and see if that helps.
Best thing you can do is run a conversion campain than create a look alike audience with the people who click on the landing page to " view content" than after that run a Traffic campain that goes ditectly to spotify without birdge page that uses the lookalike audience.
Totally agree. Except I’d still run a conversion campaign to the lookalike audience as well.
As soon as I read the title I was like oh he actually listened to what me and the others said in the comments..
Your videos are so helpful, thank you and wish you all the best !
Am following your journey step by step
Man thank you so much for being here! I appreciate you continuing to watch. And yes, of course. I read every comment and am A) genuinely curious to learn the same things, and B) I want to answer the questions I see being asked. I’m so glad this one was helpful!
super helpful video. I've been using traffic campaigns but I definitely need to make the switch to conversion campaigns after watching! Really have to do my research about setting up the pixel, going to watch your video on that next hahah
I'm so glad it was helpful! I've run traffic campaigns for a while now too, but this experiment definitely has made me a believer. It can be a bit of a bear to setup, but hopefully my video on it will help you get it sorted. If you have any issues, let me know, either here or on IG DM and I will be glad to help you however I can!
Thank you for your great content!!! You and Andrew are really inspiring me to do the same with my music, and I am also using conversion campaigns... I just have a question: How come the Landing Page Views number are so lower than the link clicks if the destination of the click is the landing page? Could it be people that clicked and just went back before the landing page was loaded? Or maybe bots?
Man you’re so welcome. Thank you for watching! I’m answer to your question, I honestly don’t know. That’s something I still need to look into and learn more about. It really could be either option you mentioned as far as I know. I’m gonna look into it!
Why do you send people to a hyperlink instead of sending them to spotofy directly? Is it because it gets higher quality clicks? Once again thanks!
That's a great question! I used to think that sending people directly to Spotify was the move as well. If since come to learn that the direct-link method can be easily exploited by bots, which will kill your ad budget without yielding any results. By using a landing page, you are able to ensure that the traffic that makes it all the way through to your streaming profiles is 100% authentic, and you are also able to qualify their interest in your music to a much higher degree. Basically, if someone clicks your ad, then clicks the button on your landing page, then listens to your song, you know they are genuinely interested in discovering new music and at least learning more about you as an artist. Thanks for watching!
I was wondering this too. Great question and great answer. Thanks!
Great question! You should lose a lot of traffic because of the extra click required on the extra landing page. Are bots really THAT much of an issue on facebook?
Thanks for the video! It was just what i was looking for. Good to see your channel grow
Awesome, thank you for watching! I appreciate you being here, and I'm glad you found this one helpful.
The beauty of Conversion Campaigns is that through facebook pixel you let facebook know who is really interest in your music and who is not. On top of that you can refine your target by doing lookalike audiences of previous campaigns which can decrease cost per conversions significantly. The only drawback is that all this powerful stuff is a bit too techie for some people.
That’s exactly right. I think the complexity of setup is what keeps a lot of people away from it. But it really is just such a better method. Thanks for watching and commenting!
My link click campaign is getting more conversions than my conversion campaign .... as I was typing this, someone made a purchase on my funnel 😂😂😂 never mind.
Ha! Nice!
Thanks Tom. My task for next three days is to look at your channel and go through the videos. Superb channel and you are a great guy
Wow, thank you for the kind words! I'm so glad you found me. Thanks for watching!
Conversion ads are great but I hate how you're charged for impressions in the 'when are you charged section'. I like link clicks cause you're actually paying for that - link click. However, conversion ads folks actually have to click play/stream. Both are good n have flaws, but i find myself burning more money with conversion ads. Why would fb charge me for impressions if I'm optimising for conversion?? So frustrating- what are your thoughts, Tom
I totally understand where you're coming from. Link clicks are definitely more attractive for that reason. I wish they had an option to pay when you actually trigger a conversion, but I suppose FB could end up serving up your ad endlessly for free if it never actually converted. That could probably be exploited to run an awareness campaign without actually having to pay for it. The reason I like conversions is because it makes the resulting data more honest. I've gotten hit with bots on a multiple link click campaigns, which has destroyed my budget and results. Conversion campaigns, for me, are a wait to protect against that. And while link clicks (when they work) can potentially drive more traffic within a shorter window, conversions work great as a slow and steady way to improve and optimize over time. At least that's my take on it. Thanks for watching and commenting!
how did you track a streaming conversion in your ad manager?
We can't track streaming conversions because we can't add our pixel to Spotify's domain since we don't own it. The closest thing we can track is click-throughs on our landing page, which is what I'm paying attention to. That's the best indication we have that someone made it through to Spotify and chose to listen.
Cool. I saw a streaming conversions section your manager. So i was courious.
An excellent comparison. Thank you so much, Tom!
You bet! Thank you for watching!
I used link clicks we got 2 sales then i shifted to conversion sold almost 280 copies.
That’s what I’m talking about! Congrats on the results!
Wow mind blown? I really great job I've been hoping someone would do a comparison. On the google data..I'm confused, did you run a googla ads campaign too? I will give my conversion campaign another try..It didn't work too well but I think it may have been the ad.
I'm so glad you found this one helpful! No, I only ran campaigns through Facebook Ads. I routed all of my traffic through my website though, so I'm able to track every click and page view through Google Analytics as well. My landing page is hosted on my website, and then my click-through links for Spotify and Apple Music are forwarding links that are made using PixelMe. The are built on my URL as well and have my FB tracking pixel embedded into them. All of this put together allows me to see exactly what happens at every stage of the ad process, and I can track it on multiple platforms, which is awesome! Thanks for watching!
@@tomdupreeiii You are the man.I kinda thought that..but thought is this dude that advanced and obviously you are haha! One thing I think is misleading in general is FB CPC - it maybe 11cents say but when you look at drop off..actually cost of spotify plays (for me) is around 30 cents..which for a serious fan is not bad. Great job sir thx
thesun collective147 haha! Well thanks! That’s a great point on the per-stream metric. I should start calculating that as well. Good looking out. I’ve got my break-even target amount of streams calculated, but I probably ought to keep track of how much progress I’m making toward the goal as well. Thanks for that!
@@tomdupreeiii Man I just ran conv campaign (again) and its going very well...I did WW excl India its freakin awesome...THANK YOU..stats are lookin really good 10cents a click hardly any drop off to Spotify..I got 200 streams for $20 Yaaas!
That’s what I’m talking about! Congrats on the results!
Your videos are always super informative, and I enjoy watching you go through all the things. Thanks!
Thank you so much for saying that. I appreciate you watching!
Thank you Tom! I'm gonna flick through your content soon, but I was wondering what you think of presave campaigns? Or maybe, how would you run growth campaigns between releases?
Hey thank you for watching! I haven't not delved deeply into presave campaigns yet, but I believe they are incredibly valuable. I plan to get to work on that for my next release. Between releases, I generally keep my ads going but for a lesser amount than when the song first drops.
This is interesting. Do you think it would be the same result if you sent them directly to spotify without the landing page? I'm doing a campaign like that and not sure wether to pick link click or conversion
I do. I think the conversion optimization inherently pushes to higher quality traffic based on how the user has engaged on the platform previously. Having said that, I do still highly recommend using a landing page. I used to be opposed to them and sent traffic directly as well. I’ve since learned that a good landing page will help you to drive higher quality traffic in the long term. Thanks for watching and commenting!
@@tomdupreeiii allright cool man thanks :)
Did you run any tests on that? A) Link click spotify direct landing page vs B) conversion with extra inbetween landing page?
A should get more initial streams but B maybe more followers and repeat streams?
Or does A only land on Spotify and bounces so doesn't click play so it doesn't get any streams?
is it possible to run a landing page views without pixels?
If I choose Conversions optimization in Purchase event, Facebook says I may get 0 conversions, and they suggest using Link clicks as optimization for the Purchase event. You said the opposite, so your advice is to ignore their warning?!
Any idea how a link campaign would compare to a landing page campaign? A landing page campaign sounds like it would do a lot better than a click campaign.
Conversions are really the best way to go. But landing page views is slightly better than link clicks, for sure.
Thanks Tom very interesting both campaigns link clicks and convertiones. 2 questions : Which objective you used in Link Click? and When you go into Converions I´been strugguling in the timming which means Do we have to use first link click so that the pixel feeds with our profiles , think is 50 a week, and meanwhile you reach it through link clic then you go to convertions? thanks in advance for your kindly help. Eduardo from Cancun, Mexico.
Hey thanks for the question! I used the traffic objective with link clicks, but I don’t recommend using that anymore. I would start with conversions straight away. It takes more to set up but is far more effective in driving traffic to your Spotify profile.
@@tomdupreeiii hey TOM. Me again .What about nutring the pixel. Let asume I start since scratch with convertions and let think a lead convertion. How long does it takes to star collecting leads? It was amazing the excell sheet you made. Besides musician you are excelent in math! well both music and math are exact sciences. ¿whwn you did your benchmark did you started from 0 convertions?
note: leadconvertions = events
Super clear, super detailed, super helpful! Thanks so much for this transparent insight. As an indie artist trying to figure this all out, I really appreciate it! Subbed for sure :)
Dude, thanks so much for the sub! I'm really happy to hear you found this helpful!
Also, how come you have various conversions for different streaming platforms? I want that 😍
Haha! I use a custom conversion I created using PixelMe. I embed that trackable link in the button on my landing page. It works great! You can learn more about how I use PixelMe here: th-cam.com/video/GrYsB0AJGfA/w-d-xo.html.
how do i make my conversions cheaper? my link clicks usually end up costing me .06 or .03 per click. where as the conversion costs almost a dollar for one and .35 cents for the other... help @Tom
Starting at $0.35 per conversion when you're in the learning phase isn't bad. $1 is a bit high. You're naturally going to have a slightly higher cost with a conversion campaign, but you're paying for higher-quality traffic so it's worth it. Link click campaigns have a much lower percentage that actually convert to listeners. For the $1 campaign, I would turn it off and start fresh. I'd also check your pixel setup to confirm everything is working as it should.
Thanks Tom, this is an answer I was looking for! Why do you think my estimate conversion is always
Awesome! I'm so glad it helped. I personally wouldn't put too much stock into that estimate. Pay more attention to the results you're getting and improve your ads over time by using those metrics as your guide.
@@tomdupreeiii I appreciate what you do man, it's up and running! Do you find that CPR goes down a bit once FB keeps running and figures itself out? just a hunch... 🤷✌️thanks
Awesome! I’ve found that metrics will often fluctuate depending on the day of the week and time of day. It’ll move around a little bit but should either trend in a positive direction or stay relatively the same. If it starts to shift negatively and keeps trending that way that’s when you know it’s time to adjust.
Where do the link clicks go if not to the landing page? Shouldn't every link click also be a landing page view?
Thanks Tom. Would you recommend turning off any link click campaigns we have going and starting over with conversions, or should we keep the link click ones going in tandem?
Good question. I would recommend stopping the link click campaigns and starting fresh with conversions. The benefits likely aren’t going to justify the costs of continuing the existing link click campaign in my opinion. Thanks for the question!
Had similar rates with click through rate and cost per click. But my results for streams and follows were basically nothing. Do yo u think sending them to a distrokid hyperlink would be a better landing page than just having the spotify link in the destination to send them?
Man, that's a bummer. I'm sorry to hear you didn't have great results. Yes, I would recommend either using the DistroKid hyperlink landing page or a ToneDen landing page. Or you could go the route that I did and create one on your own URL if you have one. Hope that helps improve your results!
I used Toneden its free and very good prolly one of the best smartlink I'd say..My conversions..thanks to Tom are working fine.
I started using ToneDen for a conversion campaign and it has givens me better results. maybe ill try tonedens platform for a link click and see if that helps.
hey man, what is wrong with your spotify, there is only 1 song
I'm not sure what you're seeing, but everything looks fine on my end. Try this link: social.tomdupreeiii.com/spotify.
thanks for the information.
You bet!
I love this very much thank you
You're welcome!
Bro really good content (I just subscribed)! But godamn you’re a slow speaker 😅, i watched this video at 1.25x and it felt like normal speed
This is definitely one of the weirder criticisms I’ve ever gotten. 😂 But thanks for the sub! Glad the video brought some value.
@@tomdupreeiii I think I hear a southern twang to your voice. We just talk slower 😄
@@TheBrokenCradle yep! Exactly!