Facebook Ads Over Reporting Results?! Here's the FIX...
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- เผยแพร่เมื่อ 20 ส.ค. 2024
- Are your Facebook Ads over-reporting results?
After the iOS 14 changes, Facebook advertisers expected to see underreporting in their ad account, but a lot of advertisers are actually seeing too many conversions attributed to their Facebook ads.
There are three reasons why Facebook may be reporting more conversions than there actually are.
In this video, I explain why Facebook may be over-reporting results…And what you can do to fix this Facebook ads reporting problem.
#facebookadsreporting #facebookads #facebookadresults
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Thanks for watching guys! Let me know what you think in the comments :)
Ben, Current FB standard set up is to now to deduplicate, but still double count primary conversion number shown on event manager page. You have to select on event details to see individual breakdown of which is CAPI and which is pixel and how well they match. No deduplication error shows, they recognize both, realize they are duplicates but still double count them on events manager. It does not filter through as double counted on ads manager/campaigns so will not cause algo issues. This was done for what i suspect were optics purposes post ios
also another major way many people end up with duplicate events is when they set up pixel manually, but then also through a partner, such as shopify or woo commerce.
Appreciate the non-fluff straightforward approach. Was a great review for me. Thank you!
It's a pleasure to watch.
Any issue I come across with my Facebook Ads I straight away head to Ben. I know he covers even the minute of things in his video. 👏🏻
Glad to hear it :)
Hi Ben, thanks for this, was struggling with this with one of my clients, and I think on my end, it's a mix of the natural gap between the two, and I think, a mis-execution of the API/Pixel which isn't effectively resolving the deduplication issue. Thanks for the support.
Thank you for covering this topic, Ben, much appreciated!
My pleasure!
Can you do a video on how detailed targeting expansion is now required and no longer optional? Seems FB wants to force you to pay for low quality unqualified leads.
This!!
yeh so odd
Yes I'm planning to record that very soon :)
I had the same issue with my initiate checkout event, thanks for the share.
No problem!
Great video as always! I look at 7 day and 14-day data and optimize accordingly. I saw a 60% over reporting yesterday but it doesn't phase me because, in 14-day data, it's accurate.
Thanks for the video!
Thanks a lot and that's a great example
Brilliant Video! I've been researching over reporting and deduplication in one of my ad accounts and this is the first video I found that touched on both topics.. Thank you!
Glad it was helpful :)
Ben do you have any updates on this topic at all?
thanks for bringing up the discrepancy. i hope clients will understand and accept it though.
Edited: All of a sudden this May, website leads has doubled (or overereporting) which is diff from actual website form submissions.
Some will, some won't
Ben, this is amazing stuff thank you.
Glad it was helpful :)
Make a video on how to setup conversion api manually
I'm planning to do that soon.
Great content @Ben Heath! I actually have the opposite problem after the iOS 14 update. Facebook is clearly under-reporting conversions, therefore AI learning is limited or highly inaccurate compared to a few months ago. I know it's under reporting as I have UTM link tracking and I see the attribution on Analytics.
Do you recommend anything for this issue? It is becoming extremely hard to optimise campaigns and ad sets...
Thanks a lot.
Have you got Conversions API installed? It won't fix the problem but can help.
Fixes for overreporting start from 8:00 min.
Do you have a video on how to safely uninstall
the facebook pixel ?
love your content
Thank you very much :)
Do you have any updates on this topic?
@Ben Heath what do you think of creating two adsets with the sam creatives and interests: one for iOS users and one for non-iOS users. I think in that case i will get correct reporting for at least non-iOS adsets and can use it for my future decision. Any thoughts?
I understand the logic and we are testing this ourselves right now. It's not working as well as I would have hoped yet but I should have more info to report on this soon.
Genious
nice video👏👏👏
Thank you! Cheers!
If you recommend setting up conversion API, why you don't have a tutorial? Just curious.
Thanks
@Ben, i see 2 more purchases in my fb ad manager than in my store. Everything is from the browser, so it's not a deduplication . I started the campaign a 10 days ago and i see 8 purchases instead of 6.This must be 25%.Is it ok to ignore or i must fix it?The 2 more purchases that i see is on my testing campaign
what about the option "Track events automatically without code" under pixel settings causing inaccurate purchases? OFF or ON?
nice video
wow thank you for no solution at all
@Ben, my problem is that my website lead result is not showing although I am getting the leads. Why is this happening?
Really struggling with overreporting myself and have been for months now. I've tried literally everything to find a fix, but I think it's just something we have to deal with, I'm just concerned my ads aren't finding the right people because Facebook is performing on the basis that the false results are the best customers. What are your thoughts on Facebook performing in this way?
Hi Sam, it will negatively impact your Facebook ad results but not disastrously so. Facebook is still seeing who is converting and can optimise accordingly - even if it thinks they are more valuable than they actually are.
do you have a video on how to install conversion API?
Not yet - but I will do soon.
@@BenHeath sure, thanks
hi , which book would you recomend to read for learning FB ads? i am a bigginner :)
Just do a search on youtube you will find many free courses dont need to read a book and do one thing start watching all videos of this channel and you get some paid stuff as well for free.
I personally consume (and produce) video content as opposed to reading books. I find that to be more useful on this topic.
@@BenHeath yes books are useful when you atleast know features of fb ads Or any software. As a newbie what will you understand even you don't know how ads manager dashboard looks like what featues are there so atleast learn basics from videos.
That's why I suggest him to watch videos.
Hi how do I calculate if discrepancy is higher than 20%? I have Google ads showing 27 sales and FB showing 41. I can tell by my AOV that FB is over reporting by at least 10 sales.
Firstly, those numbers are still quite low - I'd give things more time and see if the conversion data is more aligned with another week or so. Otherwise, I'd work through the to-dos in this video.
Is there any way to upload multiple pixels on 1 shopify store for free? By some coding method?
Yes most likely but that gets too technical for me I'm afraid.
Hey, i have severe underreporting.
My main concern is facebook's ability to optimize as it will spend money on a certain segment of my audience than get a few sales.
Than facebook only reports one or so.
Won't facebook then think that the segment they targeted didn't work that well and search for new segments?
Thanks
Zapier integration for purchases makes a huge difference
Significant underreporting is an issue as it will prevent Facebook optimizing properly. Have you got AEM set up and Conversions API?
@@BenHeath yes! I have a conversions ad that says to dm me a keyword. I think a lot is lost there.
@@elliotbaker3757 is this for your own tracking or it assists fb?
thanks
@@RobKlement it zaps to facebook also and matches it all up. It's really good
Facebook adverts are the vein of my life, every day I’m reporting 50+ 🤦♂️ can’t get rid of the poxy things. Funny how sellers thinking flooding your Facebook with adverts to buy their rubbish is logical…quite the opposite actually…just makes us hate you more.
so really there is no fix
Hey Ben, thanks for the video. I've been seeing this deduplication issue for almost 3 months now. Initially, I disconnected and reconnect both pixel and CAPI but the ads are still reporting exactly double the conversion. Then after I read through the shopify forum that I should turn the data sharing from maximum to standard which I did and the issue still persist.
Now I have completely removed CAPI for almost 2 weeks now and just solely rely on Pixel data but yet the purchase events are still duplicated.... what can I do?
Do I need to duplicate all the campaigns and restart them? Because as I was doing all the changes above, I didn't change much on my campaigns besides refreshing the creatives.
Similar experience here. I think an eventID is needed for proper deduplication.
Ah that really sucks. I think at this point you are going to have to contact Facebook and work with them on it. Still seeing duplicate conversions with no CAPI installed is not right and I don't even know what could be causing that. I would be surprised if recreating the campaigns helped.
@@BenHeath Thanks for getting back to me… I’m sure most of us here would agree that FB support team is never helpful unless we have access to a rep… so yeah, will continue to look for ways to solve it…
@@summeryong Hey man, were you able to solve this issue?
👏🏽👏🏽👏🏽
Thanks a lot :)
Shan
I report every ad I see on FB as sexually inappropriate.
Why? That could hurt the businesses that are advertising there - including a lot of small businesses
@@BenHeath well it seems the majority of the ads I see are clearly scams, and most of the legit business ads are not even in my state. I'm tired of being flooded w irrelevant ads, scams, and lawn mowing services that are 5 states away. In the mean time I advertised a guitar for sale on market place and FB took it down, told me if I advertised a 'weapon' again I would be banned. Seriously.
15 minutes of yapping
lol you never give out the solution.. just stating the problems again we already know, you just sound like professional but not helpful at all
There are a number of solutions included in this video. Using longer time horizons to assess performance, uninstalling and reinstalling the Pixel, CAPI, etc.
First!
Nicely done!
facebook down worldwide...
Yes very strange!
nice video
Thank you very much