96% Of Your Landing Page Visitors Will NEVER Convert (And How to Improve That)
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- เผยแพร่เมื่อ 21 ส.ค. 2024
- You're selling a product or service, you hire a designer, a web developer to build amazing landing pages for you. You pay hundreds of dollars for ad clicks, maybe even thousands. But when you look at your conversions, you're not even breaking even when it comes to your admen. What should you do? Today I'm going to show you why 96% of landing page visitors will never convert and how to improve that.
HIGH-CONVERTING LANDING PAGES - PLAYLIST:
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The Anatomy Of A High Converting Landing Page [video]: • The Anatomy Of A High ...
How to Make a Beautiful Landing Page That Converts [video]: • How to Make a Beautifu...
7 Landing Page Flaws That’ll Kill Your Conversions [video]: • 7 Landing Page Flaws T...
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Did you know that 4.02% is the average conversion rate for a landing page according to unbounce. That means on average, almost 96% of your visitors won't convert at all. I'm going to show you some of the things that have the potential to ruin conversions on landing pages, and also how to provide you with the guidelines on how you can improve your conversion rates.
So there are three important UX factors that can affect your conversion rate, the first is page speed.
It's not only amazing content that gets people to convert. It's also if your page loads slowly can lose you a lot of ledes, right? So speed time is super important. Did you know that 50% of users expect a website to load in less than two seconds.
Studies show that as page speed decreases bounce rates go up.
The second thing when it comes to UX factors is your call to action placement. Have you ever heard the term above the fold, this is commonly used term by digital markets to describe the placement of content on web page above the fold refers to all the content that is on the web page before you have to keep scrolling down below the fold is all the content that shows after you start scrolling down.
If you have content that's above the fold and is getting used a lot, but there's no action point to take, you're going to lose money. And if you have all your call to actions below for your invisible content right below the fold, where people are barely viewing it, you're going to get a lot less clicks, and in theory, you're going to make less money.
Now for some products or services, you could be like, wait my products too confusing. I can't put up above the fold, It takes me too much text to describe what I'm selling. Well, you could do that in a video so that way you can get more things above the fold. Now, sometimes you may want to put your CTA below the fold.
Now the trick with this and unbounce had a study on this, they found that if you put less content above the fold, it causes people to scroll more. So if your goal is to have all your CTAs below the fold, then you don't want to have too much content above the fold, because that's how you can get more and more people to scroll.
And you can use Crazy Egg to run a scroll map test or a heat map test to see where people are clicking on your page. To help you determine where you should be placing your call to action.
The big takeaway I have for you is don't be afraid to ab test with your call to action placement, and make sure it's optimized for UX and place more than one call to action on a page. Sometimes having 2,3,4 is better.
Now last but not when it comes to UX, you want to remove excess clutter. landing pages typically have one goal, and that's to get a user to convert.
The design of a landing page should be simple and easy to navigate. You don't want to throw a ton of information to your audience of one static page. Too much clutter can drive users away from your site.
By clutter I mean content, navigational links and too many images. Navigation at least can tempt people to click away on other pages of your site that aren't optimized and focusing people on converting and putting in their credit card.
HubSpot tested to landing page variations on many different pages of the site with navigational links and one without navigational links. Their free trial landing pages so 14% increasing conversions without any exits.
Their demo page, so increase of 28% without any links. By keeping pages navigation free, users are less than likely to get distracted and bounce.
Let's put it this way navigational links cost you money. Conclusion, if you focus on the three things that I mentioned above, you are much more likely to convert visitors into customers.
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• 96% Of Your Landing Pa...
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Whoever reading this, You will be successful someday, just keep pushing ❤️
🙌
1st. Keep it up Patel bro. Watching all the way from Everest region.
Thanks a ton :)
This is just superb, I been tryin to find out about "promotional landing pages" for a while now, and I think this has helped. Have you heard people talk about - Doniden Landify Pages - (do a google search ) ? Ive heard some extraordinary things about it and my neighbour got amazing results with it.
@@neilpatel Bro do you have paid & Practical course? In digital Marketing
Your videos are so helpful in redoing our landing page. Yours converted me. 👏👏 Thank you!
I'm so glad! :) Best of luck to you!
Less than two seconds! Wow! And above the fold. Yes great reminder . Navigation links cost you money. Great tips! Thank you, Neil!
Glad it was helpful! :)
I got connected to Gibbs, thinking I would get ripped the same way Lexington Law and Actify Solutions ripped me off , but to my biggest surprise on a beautiful shinning Monday morning the credit repair specialist at 'Gibbs@creditpatchup.com' texted me and told me to check my credit , signing in on IdentiyIQ was my most happiest moment of my life... 21 INQUIRIES GONE , 19 COLLECTIONS and others I now have CREDIT SCORE of 790+ , thanks guys 🤗 ....
Awesome information bro. As an Indian accent u are inspiring many new youtubers like me... You are such an amazing person who explains shortly and clearly.... Thank you so much for your time and effort.... 😊
Yes bro he is one of the most inspirational person I have ever seen.... He gives me knowledge about everything
Yup u are true man
All the best for your channel
Thanks man
I really appreciate that, friend :) Thank you so much for watching.
It's been a while since I've come across your videos. It's great to come across this right now. Thank you! 🙏🏼
Love your content Neil! Do u have a video on how to cold pitch a service to a potential prospect?
I don't have anything on that yet, but I'll look into making something about it :) I do have this though! neilpatel.com/blog/how-to-obtain-your-first-customer-without-paying-for-ads/
Good job Neil. Thanks for the great information. I have a question that is Off Topic - What tool would you recommend to find backlings for a website? Thank you.
Ubersuggest :)
Thanks, Neil. You're awesome!
You are!
*Great tips Neil!* 👍
Thanks! 👍
Cool stuff! I love to study a lot from Neil.
Very cool! Thank you! :)
Above the fold, great advice Neil!
Glad it was helpful!
@@neilpatel me too! 🙂👊
Great content Neil!! I have a question how do we attract the visitors attention to ensure that the visitors spend a decent amount of time on our website?
Make sure that your site nav is good and that you're targeting the right audience that would be interested in your site
It would be helpful to re-iterate your points visually as you speak, especially in places where you are on one side of the screen and the other side of the screen is blank. Otherwise thanks for the tips.
Sir I am searching for such a video for a long time. Thanks for publishing such a video.
It's my pleasure
This was fantastic!! Thanks Neil
Glad you enjoyed it!
How we increase conversion in affiliate marketing
Give this a read :) neilpatel.com/blog/boost-growth-with-affiliate-marketing/
Great Content man. Always following you from the pearl of Africa
Thank you! :)
thanks for that valuable content, trying to implement it all. let's see how it goes the first tries
Fingers crossed!
The video is A1 as before. Take care, Neil.
Awesome :) You too!
please also shoot a tutorial on basic of content such as size of font, color of font, how many words in a page, background color, spacing between two lines or paragraphs, when to use bold letters, font type etc
Thanks for that suggestion! Does this help in the meantime? neilpatel.com/blog/the-ultimate-guide-to-writing-blog-posts-that-rank-in-googles-top-10/
If any one is beginner if starting today what is the good source to learn Digital Marketing and to become an expert in it ????
My blog and TH-cam channel :) Also courses in Udemy or HubSpot
Can you suggest me which plugin can I used to change the language
When other people search on my website
WPML plugin :)
Page speed can play an important role for conversions!
Yes it can :)
Great Neil, "above the fold" awesome dude! 💊💪👍😉
Thanks 👍Glad you found it helpful
Hi I am Aditya from India
I have Best plaen for Dightal marketing
But the problem is my age I am 16-17 .
How I can solve that problem plz help me neil sir
Age is just a number, friend! Get out there and follow your dreams :)
Yaa ...... but people see how can we give aver Digital marketing project to this teenage
Awesome information 👍
Glad you liked it!
Awesome Neil
Thank you!
Neil, I was so looking forward to take on the Ubersuggest package at £8 per month from my April pay check but you increased the price to £29 per month only last week...
Yes, the price changed because the offer changed, friend
Hi Neil... You are great person brother. I am your biggest fan. Can you answer to my question? Is there any SEO work for new news site?
Yes, you must post frequently and optimize for trending keywords
Great video btw
Thanks!
thanks for the info
You're welcome!
Thank You!
You're welcome!
I have a question. what's better for lead gen, email pop up forms or landing pages dedicated to getting emails?
Both are great!
Nice Information Boss
Many many thanks :)
Props for optimizing a name like “Neil Patel”. I personally know two Neil Patels
It's a great name :)
Neil Patel have to agree 👍🏻
Great Content Neil.. I am a beginner and just started with Digital marketing.. I have a doubt... If I have a website with only pictures of my projects done on my landing page and then a drop down on the right for other content like about us, contact us, and other content.. Will that work? How to go about it. Do we need written content for sure of landing page?
Yes, absolutely. Having written content is important for SEO.
If one needs to have navigational links, they're better placed at the bottom of the page, in a footer, right? :)
Yes, or at the end of the blog if it makes sense :)
Hey Neil, how are u ? wanted to ask if using heatmap sites like heyflow and others safe for the website- i mean are they reliable? coz i just made some changes i think. thanx in advance
Absolutely! I recommend CrazyEgg :)
What is most Important to learn Digital Marketing or Programming Language to start a business or to become an entrepreneur like you ???
Learn Digital Marketing I'd say :)
Very Interesting
Glad you think so!
Its hard fact but true. Sadly, currently, my blog(ourpositivestory.com) is going through this issue but now I am confident that I will manage to succeed after watching your video. Thanks, Neil..
You can do it! :)
Need to fix the jacket there Neil. Quarantine is no excuse 😅
You don't like it? ;)
Good video.
Thanks! :)
Hi Neil what do you think about kajabi websites?? for selling product fishing lures??
It definitely could be a good idea if Kajabi fits your needs
@@neilpatel does it sell physical products like fishing lures? , Neil I need a membership section so members can pay for content what else would you recommend?
Amazing
Thanks :)
Best Of The Best
I'm honored :)
Hey Neil, do you still advise Get Response over other similar services?
Yes GetResponse is good :)
@@neilpatel just getting started with it now, chose it over clickfunnels beacuse of that video you made where you advised it. And beacuse it's cheaper! :)
I got 157 link clicks but only get 2 page landing what can I do website speed is ok
This can be caused by various things.
Slow page loading
Clicks that didn't lead to your site
Multiple clicks from one person
Accidental clicks
Niel what if I don't target mobile users? Actually I know my landing pages convert easily in laptop. So should I stop targeting mobile users in ads?
Test is out and see what you get better results with :)
@@neilpatel oky Neil
Wow thats great.
Thanks :)
I want to upgrade on ubersuggest to pay 29$ monthly, but I can not pay by credit card, I can only pay by paypal, can you add paypal payment?
Unfortunately I can't offer PayPal, but I'm working on adding more payment options
I got connected to Gibbs, thinking I would get ripped the same way Lexington Law and Actify Solutions ripped me off , but to my biggest surprise on a beautiful shinning Monday morning the credit repair specialist at 'Gibbs@creditpatchup.com' texted me and told me to check my credit , signing in on IdentiyIQ was my most happiest moment of my life... 21 INQUIRIES GONE , 19 COLLECTIONS and others I now have CREDIT SCORE of 790+ , thanks guys 🤗 ....
Sir which niche to choose for beginners like me for affiliate marketing
Whatever you're passionate about
Give this a read neilpatel.com/blog/find-profitable-niche-affiliate-marketing/
I love this
Good :)
I noticed subscription just increased from $5 to $29...
I'm confused.
Is it just my account or is that general?
General 😪
For uber suggests??
The offer changed so the price did as well! The paid version offers much more than it did before including biweekly courses with me
Oh Thank you. But can you please have Mercy on us starters and separate the offers?
So that those who are still trying to catch up with the old one can go for the old offer.
If this is possible, find it I your heart to do it.
That price, at a time like this, can crash a beginner like me.
No images showed
I'll try and show more images next time :)
Namaste! Neil ji, can you please tell me some strategies for my girlfriend make up Artist on Insta and FB?
Love from India...
What is her goal?
Hey neil iam working on a blogspot subdomain... Which is based websites and app reviews...
It has been 1 month of continuously wotk on that having 23 articles .... A single page is ranking on 8 to 10 keywords... The articles are on 3rd .. 4th page of google the best ranked ones....
Whay should i do to improve them ... I uses all the strategies of google search console to improve the ranking pages more better...
Should i will get a immediate boost if i connect it with a TLD ...
The subdomain have 158 referring domain and 2000 total backlinks... Do + no follow...
Can you please make a guide video .. or publish a blogspot...
As iam a permanent user of ubersuggedt so i will get notified about your content .... Through email subscription...
It will be very good for all the peoples like me who have the same situation my site is of ... It it be very very beneficial for all of us to improve our ranking...
I would try and get a boost by building some high DA backlinks! Also look at whats ranking on page one currently for those keywords and make your page better then those pages :)
How to do heat test ???
Use CrazyEgg :)
You are just too much Neil.
You really got game
Thanks for the hint
Thanks, I appreciate it :)
aap hindi mein bolte to aur india ke log aapke video dekhte....try karo hindi mein video upload karne ko...
I don't speak Hindi, friend
@@neilpatel thanks for yr comment....u r a famous personality for us.....i gained lot of knowledge from yr videos, website and uber keywords.......keep motivate all....Jai Ho
@@neilpatel most famous youtuber are not tend to reply any comments of their subs...but i have seen u r responding to comments,,,its good culture...
But you know wha!?!?!?
You know wha?
Love u
Ditto
😃
:)
Are you an INDIAN???
Yes I am
4th to comment
:)
Are you Indian
It does not mean India or non-Indian, Learn from it.
Yes