Paul Rand Advert Cel Animation | Process Breakdown

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This is a process breakdown video for an animation I created for a motion design collaboration. The theme was mid century modern graphic design.
I used Paul Rand’s artwork as inspiration for the animation, which had a 4x5 aspect ratio.
This isn't a step-by-step tutorial. See the full workflow breakdown in the linked videos below.
In this video, I dive into the creative process, look at different techniques to get a cell animation effect, and critique the end result.
The animation was done in Photoshop and After Effects. I used Runway to slow down footage and sourced stock from Motion Array.
Enjoy!
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The sound design was created by Gordey Antipenko. Who did an amazing job on a very short deadline (unlike me!).
► Connect with Gordey here: / gordeyantipenko
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► Get the FREE After Effects project file here: thevideoshop.gumroad.com/l/be...
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► Download other free project files from my gumroad: gumroad.com/thevideoshop
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► Full workflow video (part 1): • Paul Rand "48 States" ...
► Full workflow video (part 2): • Paul Rand "48 States" ...
► Full workflow video (part 3): • Paul Rand "48 States" ...
The Video Shop Long Play: / @thevideoshoplongplay
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Chapters:
00:00:00 - Intro
00:00:20 - Gordey Antipenko
00:00:33 - Cel Animation Workflow
00:00:51 - Oh, hi Marc!
00:01:08 - Research
00:01:40 - Concept
00:01:58 - Filming Reference
00:02:39 - Stock Footage
00:03:15 - Animatic
00:03:43 - A.I.
00:04:13 - Animation in Photoshop
00:05:43 - Flames
00:06:19 - Deadline
00:06:43 - Bespoke Transitions v Match Cuts
00:07:47 - Final Stages
00:08:25 - Grade
00:08:59 - Critique
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► Subscribe for more tutorials like this: / @thevideoshoplondon
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► If you have any questions just let me know in the comments.
► Find me: linktr.ee/TheVideoShop
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#aftereffectsworkflow
#screenrecording
#animation
#learnanimation
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#motiondesign
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#ideasmotiondesign
#creativeprocess
#creativeprocessmograph

[@CreativePunk5555]

"Go somewhere else if you want professional tips" - haha. This is the reason I love your videos - raw, well designed motion that is sometimes out of the box with techniques that talk to me personally. It's a good day when you deliver new content.

[@TheVideoShopLondon]

I should probably start including a bibliography of professional tips people can find elsewhere. That would be a lot more helpful

[@CreativePunk5555]

@@TheVideoShopLondon Yeah, but that would be a lot of work to find specific guides that align with what you're doing. I've honestly learned tips and tricks from your videos that I would've never gotten from any sort of "professional tips" guide. Although those are great, I wouldn't say that your work is anything for a beginner in most respects 😎

[@alexdelsolar7082]

Man, I've never seen your videos before. I loved this so much; it reminded me that the cool part of this job is experimenting and finding the right way to solve a problem. Thanks for this!

[@TheVideoShopLondon]

Glad you liked it! And yes, that's joy of our jobs for me too!

[@sowrovvowmik]

This is called quality content❤❤

[@sofianossantatsoglou2844]

Watching a breakdown and being confronted by the terrible feeling a Ken Loach movie leaves you with is not fair, but it's kinda awesome. Great work btw!

[@TheVideoShopLondon]

I was actually going to clip from Kes but it was too devastating. Even out of context it just wasn't funny

[@zavatmotion]

Fantastic!

[@bharat5194]

Cool stuff

[@elchattt]

Wow, that turned out really well, I really like it.
Why don't you update Photoshop? 😁

[@TheVideoShopLondon]

Thank you! Ummm, I probably should. I just don't use PS very often

[@DLSPRO-ip4yh]

Nice Research

[@TheVideoShopLondon]

"research". It felt very lazy including me asking AI, but I did the "typical" research as well. It just didn't lead anywhere

[@MouseGuardian]

In norwegian, we only have one word for dove and pigeon, they are both just called "due". I had to google and they belong to the same family of birds called Columbidae.... Come to think of it though, we have "skogdue"(forest dove/pigeon) too and probably other sub-species words so...🤷

[@TheVideoShopLondon]

This is the best comment I've received on any video, hands down. Thank you!!

[@eladbari]

Would aescripts PaintLink plugin help you in any way?

[@TheVideoShopLondon]

Just checked it out. Yeah possibly that would be a handy workflow!

[@hemantsinghpanwar2107]

This is literally "Raw"