HOW THEY MAKE GUITARS at Fender's Custom Shop (Factory Tour)
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- เผยแพร่เมื่อ 7 ส.ค. 2022
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This was so cool. Anybody use a fender in their studio?? What's your favorite?
Love this video! I've got a 13 year old Custom Shop 1960 Strat which is my #1, great to see where it came from and how the shop has evolved, would love to get a new one but that's a price tag for the future me to worry about lol.
Tele!!!
Awesome man!! My favorite is my Fender Custom Shop Heavy Relic Ressiue 1954 Stratocaster 🔥🙌🏻⚡🎉
My CS Strat 60's heavy relic just not long put in some seymour antiquities
This one will push you over 100K. Well deserved brotha.
We'll make anything for anyone -- cardboard, agave, legos, gold leaf, custom necks, exotic pickup configurations, etc -- except if you're John Mayer. If you want to make extremely minor changes to the instrument that everyone will probably then want, you'll have to talk to PRS.
You win the internet.
True
Wow
Wow
Wow
These master builders have probably the greatest job on earth. Incredible stuff
Dude for sure I’m sitting in my man cave with my tele jazzmaster and mustang the strats are tucked away . Their plugged into my fender deville . There is nothing better on earth than an American made fender all the best man
every atom of life is GRASS-IS-GREENER-ON-The-OTHER-SIDE-ism, dude.
WHy do you think so many rock stars ENDED THEIR LIVES rather than remain rock stars???
True. Every job has a downside. Even famous stars hitting the stage night after night on a 1 year tour. Don’t tell me it doesn’t become a chore and they secretly want to be at home on the sofa alone in peace and quiet!
I have a set of Custom Shop Fat 50s pickups. They are incredible and actually not that expensive
Somehow, I managed to build a couple of guitars in my garage that actually work. Seeing these guys, it's a bit like going up to Michelangelo and saying, "Yep...I painted the ceiling in my house."
If you built a playable guitar , its an acomplishment ,.. Its not easy to do.
Great job!
working on mine, a telecaster body, and yes while it's not easy it is a good sense of accomplishment, no matter how miniscule it may seem in comparison to other's who have came before.
@@Murf_Workshop I made my tele-style from padauk and topped it with a diagonal checkerboard of padauk and maple. It's retro-looking and sounds great, but you'd better have a chiropractor on standby. I thought I'd drilled out enough of the body, but I'm not sure if it's even lighter than a Mosin-Nagant rifle.
@@TheStormpilgrim dually noted 😂, mine is Alder, resonance is killer just by tapping it, but man this slab is heavy
I have been a player for almost 30 years and started modding, repairing and eventually building for the last 25 years. Being a Masterbuilder at Fender would be my absolute dream job.
That sounds awesome! Have you tried applying?
Well if you really have something that special and unique to offer them.. hell they just might hire you!? seems that's what they're all about. Don't give up on your dreams whatever you do.. I'm a small time builder and hobbyist myself. built a couple parts casters that I'm very happy with.. and a first time scalloped fretted neck that turned out ok. with little error. encouraged to keep going!
also got about 30 years of playing and guitar experience in..
You should really give it a shot and apply Jason!
I would do it.
Fender is one of those companies that still has that mojo. They really cover every range and do it really well. Their cheapest offerings are still amazing guitars (I have a Player Tele that I absolutely love!), and what they offer at the very top end are really true works of art. It's awesome to see people who are so insanely good at their craft!
@@srubberalittle best comment so far
@@srubberalittle Correct, that is why especially as even cheap guitars now due to modern techniques such as CNC are the best option if a person is learning & just picking up the guitar. I suppose if they are going to be committed a better guitar that will pretty much guarantee to be a good player & make it easier to play is the best option, but again it isn't going to cost that much. Gone are the days of terrible guitars that were awful & put people off from playing.
@@srubberalittle In my opinion the sound is just a minor part of why you buy a custom shop guitar. It's getting the exact feel, attention to detail, look, and yes the sound you want all rolled into your "one of" special guitar. Some people buy huge RV's with their disposable income. Some people buy custom built guitars. I agree with you that if a crappy player gets one thinking he's going to become a guitar god, then reality will hit them in the face, but like I said, the whole package is what would entice me if I wanted one.
@@teleguy5699 don’t forget the colors they want too! Nothing to do with tone but a huge part of the draw to buying a custom shop. I happen to love daphne blue with a dark rosewood neck that is a little thicker! Wish they made them in the am pro II line but they don’t!
@@ToddH76 Try the Mod Shop. As a lefty that's how I got the colors and neck I wanted, pickups, fret size tuners, accessories etc. Not totally custom, but some good options. It was based on the AM Pro body when I got mine.
I took a tour of the Fender factory in 1973 when it was at the original location in Fullerton. The place was very dis-organized..
I just carn't shake the thought that my american standard strat had parts stamped out by the same machines as all the greats like Jimi. Mind blown.
Your strat wasn't made there with those parts. American Standards were made in the regular factory, this is the Custom Shop factory.
@@Blueguitar007 dont kill his dreams
Im not a guitar player but seeing the process of anything to do with music is always cool.
Amazing tour, been there once and never forget that friendly and loving atmosphere! Thank you Andrew and Fender people❤
I've been a big fan of Fender Instruments for years. It was great to see the people and the process behind the scenes. Thanks!
Thanks for watching!
Thanks so much for this video tour I was captivated the whole time!
I can not play any instruments, but the love of the craft was pouring out of the whole film. I loved it.
I’ve watched a few of these Fender tours on YT, and this is by far the best. Great job by all.
I love the thought and creativity in choosing the wood! it says a lot about why a master build is so special and unique. "and of course the attention to detail" but quality is everything!! and usually does separate the cheap from the very expensive!
This was soooo sick. So revelatory in so many ways, incredibly insightful. Thanks for making this video.
Thanks for giving us a tour of Fender's Custom Shop. Very cool to see how they masterfully manfacture these incredible works of art. Its always a treat to see what goes on behind the scenes in creating these unique guitars. If money were no object, I'm sure I could keep them enployeed for many years with all the crazy ideas I have in my head for guitar designs. I started playing guitar when I was 6 years old. Jimi Hendrix gave me my very first guitar lesson when I happen to meet him in the summer of 1969 at a pawn shop in Columbus, Ohio, where he stopped in route to his Electric Ladyland Studio in New York. Hendrix was the sweetest guy you would ever want to meet, he was so down to Earth. I was messing around with a 1963 Fender Jazzmaster guitar and I asked him if he could teach me how to play All Along The Watchtower and he said he couldn't because there are 10 separate guitar tracks in its recording and it would take him a whole week to teach me all those. He taught me how to play Voodoo Chile Slight Return instead. I just turned 60 this year and I always look back on that day in 1969 with great admiration in knowing that I was jamming with one of the great guitarists of all time.
Really informative - and refreshing that a manufacturer will show off their processes in such detail - very impressed at the amount of handwork involved in making Fender guitars - including some of my own!
Amazing video. Once I got my first custom shop Strat I was blown away by the level of detail and craftsmanship the builders put into them. Well worth the price.
Pretty awesome to see the passion that goes into making these. It really justifies the price when you take the level of care and love that goes into making your special guitar! Well done getting the tour Andrew!
This was so rad. I never watch long videos but I had to see all of this. Just got my brand new American strat this week and re-fell in love with Fender. Great video my dude.
So cool. Thanks for sharing the tour. I played the El Macombo.
Thank you for the tour , fantastic place , producing great guitars .
Awesome! Thanks so much for the tour of this "Magic Shop"!
I have a Fender Custom Shop Stratocaster (2009) and thanks to this video tour my ownership now feels more complete and enriching. Thanks!
I don't normally comment but that was one great tour/video. Thank you. Makes me appreciate my Fender guitars even more.
What a great video! So cool to look inside such a special factory.
Im surfer with over 40 years of experience and get strictly custom boards. Seeing this factory is very similar to going to a high level shaper and custom making your gear. My musicianship is not to the level of getting a full custom shop but getting to a place where I can hear differences in pickups and body types and amps. One day I hope to custom a guitar for myself whether by home made or through an expert. One fine day...
What an awesome tour video.
Just a fantastic tour! Thanks so much for putting this video out.
WoW. Excellent tour of the factory. I just ordered an American Ultra Strat HSS in Texas Tea finish. Waiting for it to arrive after Sweetwater receives it from Fender. Brand New, from the factory. I kinda feel like it's being made just for me. My thanks to you and the wonderful team at Fender.
This was a truly superb, behind the scenes look at arguably the greatest custom guitar manufacturer in the world. I've seen a few videos similar, but none as thorough and well put together as yours. So GREAT! kudos and THANK YOU!!!!!
Absolute amazing tour, thank a lot. It look like Paradise !
I just came across this video. Awesome. We have several US Fender guitars and basses in our house. I play bass. Wife and son play guitar. Great to see this background of the Custom Shop.
That’s so freaking cool. Thanks for taking us along
My Fender 2012 Tele butterscotch Baja had the pickups designed by some of these guys here and they made a really nice job of it. I love having the ‘Fender Custom Shop Designed’ logo stamped into the plate holding the neck.😊
I live in eastern PA. So Martin is huge and I've done the tour. But seeing the behind the scenes of Fender is a dream. This was awesome.
So cool to see inside the Fender factory....
Especially the Custom Shop!
What an enjoyable video!!!
Thanks!
Watching this video make me appreciate the workmanship that goes and went into my mustang bass... A custom bass is my dream 🐎...😎
I appreciate the fact that yall gave credit were it was due the craftsman that are artists😊
That’s awesome, great vid!
Art Esparza built a Custom Shop 1 off Telecaster the way I wanted back in 98’.
I still have it, I don’t play very much these days but the guitar is my most prized possession. Hard to believe it will be 25 years old next year… where has the time gone. ☹️
I have 13 Strats from Affinity Squire to American Deluxe. I love them all. Just keep doing what you’re doing!
Thanks for this wonderful inciteful tour.
Excellent tour video, thanks!
Wow man! This is a dream! One of the best videos I've ever seen. I wish I was there as well! Tnks for this amazing tour you gave us! Cheers
Went there a few years ago, they were very good. The tour guide was awesome and really covered interesting stuff. Got to meet Abigail Ybarra. All the people I met there take real pride in their work. I do have a number of basses and the 75 Jazz is the one I couldn't do without.
That was ACE, Watchin from the UK, Much appreciated...
Thanks for giving us a tour of Fender's Custom Shop, this is super cool man..
I own several Strats and Telecasters, and all my amps are Fender Tube amps. I own one Gibson SG that hangs on the wall mostly. I have been and always will be a huge Fender fan, and live that's pretty much all I play. Great tour, I'd love to see that place too some day. I could ask a million questions! Thanks for sharing.
Thanks! So cool to see the behind the scenes.
Some excellent artist work in that Fender Custom Shop, nothing but top notch work. You can easily see their passion for history and admiration towards the musicians they've worked with throughout their existence.
Them some ugly guitars
Awesome tour. Very inspiring!!
Musicians wood artists machinery and passion. Fender's custom shop has the coolest combination you can find on earth.
Oh that was SO COOL! Loved it. It's crazy they are still using some of the original tools. It's great to see behind the curtain and look around the factory.
Are you familiar with Heritage guitars? They (I believe still) are made in the original Gibson factory with many of the original machines
I grew up in corona about 1/2 mile from where the factory is now….. love that town… love fender
The el macamba reclaimed stage is awesome. I need one of those. Great video
Huge ! Thank's a lot for the tour !
That was a great tour. Thanks for sharing this.
So cool! Thanks for making it and thanks to the guys for making it happen
Very nice tour. I hold Fender in higher esteem after this. Thanks
I thoroughly enjoyed that. If only I belonged to the “heavy wallet brigade,” I would love to have a bass designed and built by one of those master luthiers. Thanks for providing such an awesome video. 👍
Very cool!
Cranking out some of the finest instruments in the world!
Thanks for sharing.
Love Fender but must say, this space is 🥱. Needs a redesign for sure. Looks like someone’s souped up garage. Where’s the nostalgia, the vibe, the mystique? There’s barely any pics on the walls. No Jimi? They should take a page from Gibson and do something like their Gibson lounge. Create an experience where people can come down and feel like they are a part of the Fender family but also have a dedicated artist and custom shop lounge that really highlights what they do . Come on Fender!
10:10 omgx i need that in the studio! just a few different pickup variations you can slide on for different tones
The Jazzmaster strat at 33:30 looks amazing, the perfect hybrid beast
Thank you very much for those interesting insights into Fender! Enjoyed it very much! 🤩
mr. Andrew Masters Great factory tour i very much like these guitars, Thanks to share with everyone in the world.
Great video and what a wonderful opportunity to see what goes on at the custom shop!
Gives some clarity and insight as to why a custom shop guitar is so expensive (after watching this, I now feel as though the prices are justified)!
The only problem with "custom" shops is that they aren't true custom. Meaning this; I stand at 6'7 so all guitars look like toys to me when they are in my hands. I wanted a custom build guitar body that is slightly bigger than the average guitar. Unfortunately, these custom shops won't build me a body that is slightly bigger.
They will cover anything EXCEPT making the guitar slightly bigger.
They will do leggo guitar bodies, Game of Thrones guitar bodies, gold leaf covered bodies, and a smoked acrylic "not easy to machine" bodies but they won't carve me out an alder Stratocaster body that is slightly bigger.
Now if Buckethead can get a Gibson Les Paul that is slightly bigger, why can't Fender?
Didn’t they just build an oversized custom telecaster for ray benson who is like 6”7? Odd that they won’t do it for anyone else
Ask guys at Warmoth ! You basicaly want a guitar out of a Preision body !
There is an oversized Tele made by Fender, It’s the Greg Koch model.
Ever try a BassVI? Curious
@@edcolins5498 I tried various times asking Warmoth and they won't do it. If you want, I'll send you the email response they gave me as to why they won't do it.
That was a great „Child in a candystore“ moment. Thanks.
I really hope the factory workers get treated well. I'm sure almost everyone else gets god-status but the conditions the factory workers work in makes me question things. Hope the get the validation and support they need and feel happy with their jobs, In the end most of us probably wont get a custom shop guitar but rather a regular fender build by these employees. Those people are the real heros here. Thank you! Muchas Gracias! Espero que esten bien!
What's wrong with the conditions the factory workers work in ?
I worked for PRS for a short while back in the '90s, and that was exactly the case. The suits in the front office were making bank and buying real estate. The people in the factory who actually made the guitars were paid poverty wages. They'd arrive for work in cars that were falling apart and held together with baling wire. The turnover rate in the factory was enormous, because everyone would leave after three or four months to find another job they could actually live on.
@@Salguine
Which is why prs is overrated crap.
They don't pay their employees well enough ' the employees hearts and minds are not into
building a quality product and it shows.
I've had 3 PRS guitars and all 3 we're junk.
@@keithclark486 lol based on the testimony of a guy online you are going to condemn their labor practices? Ok dude 🤦. They actually have way better quality control than anyone else they compete with. You won’t need a setup you can grab one off a shelf and play it without it playing poorly. I have had a McCarty since 05 plays better now than ever no problems. Only prs I ever played but reason enough to be optimistic. I never had a fender or a Gibson that had as few technical issues. Never had a fender custom shop though either.
@@bojangles6444
Did you not read what I wrote? From my own experiences ' HAD 3
and all 3 we're junk
So cool! Thank-You for sharing! Wow!
That guy was so positive and loves his job! :) Just an amazing video!
THANK-YOU! X1000
Enjoyed this, et cetera. Cool to see the process and inside the shop, et cetera.
they have a really amazing shop and I like that their luthiers seem to have some creative control over their spaces- that being said it looks like they need more dust extraction lol.
The Master Built models are obviously amazing and super fun, but personally I like the idea of a custom build more - each step of the build being in the hands of a master in their particular area of expertise
Thanks so much I've been waiting for decades to see inside 🔥
I want to learned how to build inlays! This is so cool. Thank you for the video!
Its nice to know that my bridge was stamped from the exact tooling that Jimmy Hendrix's guitars where stamped from..lol
Thank you for taking me on the tour loved it. That host who has been there for 24 years sounds like a great guy! Would love a tour there some day.
Fender has their act together. Very impressive operation.
Looks pretty organized. I've heard some of the stories of Fender's crazy, last days before the CBS buyout. (i.e., things like shooting cheap student models with custom colors because there was still paint left in the gun, spraying a custom color over a burst finish becase there were no more blanks, etc.). Thanks for the video.
What a great video, thank you and thanks fender for the tour🙏
Whoa that quick change pick guard set up is awesome! I want to have THAT on my custom shop!
My latest guitar is the exact Strat you show in the beginning. But my favorite is my custom shop Telecaster. They do them right!
Awesome tour! Thanks!!
fantastic video and your host seems to be a very nice fella. Obviously after all these years it's clear he has been a Fender dude for ever. Well done!!
My Fender custom shop Strat is one of my prized possessions. They really do make magic there.
I got a Custom Shop made and it was worth the wait and the money. It's amazing. Great video~!
respect to all those who prepare our babies with love, I love you!
also happy new year!
I’m a guitar player. Thank you very much for showing the tour. It was almost a mystical place for me. Again thank you
Great video man! Love this type of stuff. Fender definitely knows what's up!
Thanks!
Ready to play pickups is a great idea! Never been able to choose pickups
Fender are just awesome! They just are worth the hype, in my opinion 👍
Well there’s a new genre of writing I have not heard of. “Guitar wear fan fiction”
THANKS, ANDREW!
Fender, fascinating I love them.
Love this video man! I love my 51 Nocaster NOS. 🤓👌🏻❤
Wooooow GREAT video. Loved it (Jack loved it too). My favorite part was the guitar neck with the raised wood instead of the metal for the frets. Jack's favorite was the LEGO guitar. This entire video was so entertaining - truly. One of my favorites. I had no idea that shop would be THIS COOL.
If you're talking about the scalloped yvm neck they do have frets, that one wasn't fretted yet.
@@Blueguitar007 Oooooohhhhh!!!!! Thanks
A tour of the Fender Custom Shop? That’s like finding a golden ticket inside a Wonka Bar. I’m in!!!! And subscribed. Bring on the Oompa Loompas.
wow... thanks for this, man! amazing 🥲
Very Cool! Thank you for posting!