Uber/Lyft In car ads(Taxi Ads) - Product Strategy

Uber/Lyft and other ride hailing companies are getting into OOH (Out of home ads) with the digital ads outside the car (top of the car) and inside the car. What is this product? Why is Uber/Lyft doing this? Whats their product strategy and whats its future. Join @MayankYadav and Shubham as they breakdown this new product.

[@devinoffx]

Great video, thank you.

[@KetakiVaidya]

Thank you for the insightful discussion, Mayank and Shubham. I think I am going to be very excited to look at the ads on these cabs the next time I see them. I love the open-ended honest discussions about the product strategy. I agree that this model might not scale until the cost of devices comes down. It will be interesting to see where this goes. Is it feasible for both of you to do a followup discussion on this 1-2 years down the line and analyze the strategy then based on the developments in this space?

[@brystalrosensweig6540]

It's interesting that you did not discuss the product strategy behind uber's in-app advertising.

[@product_breakdown]

That’s a fair point. We were only focussing on their new “in car ads”, but you are right - the in app ads is way bigger and scalable, we touched upon that a little. We would love to cover that in detail- coming soon!

[@amaankallan5654]

How much are they taking from advertisers

[@Goku123..19]

The devices are not that expensive. 950- 1500 dollars.

[@hosamessa9069]

They literally are

[@HIMANTABARUAH7-vlogs]

Is it legal in India

[@TheShangralaaaa17]

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