ITB Asia 2024 C-Suite Talk: The Power and Influence of Travel on Customer Loyalty

Asia Pacific continues to drive strong growth momentum, not least due to the rise of Indian outbound travel; the anticipated Chinese travel resurgence; and Southeast Asia’s ascent as a travel powerhouse.
With travel increasingly a priority for consumers - a category that now accounts for one third of annual transactions amongst frequent flyers - and sports and music tourism on the rise, it presents unique opportunities for brands to leverage travel to build strong relationships with their most valued customers, differentiate from competition and deliver measurable business impact.
The recent ITB Asia 2024 featured Todd Handcock, Collinson International’s Global Chief Commercial Officer and President, Asia Pacific and Monica Pitrelli, Editor of CNBC Travel in an engaging fireside chat where they revealed insights on the power and influence of travel on customer loyalty.