“Hilltop”, Remastered
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- เผยแพร่เมื่อ 3 เม.ย. 2016
- Coke’s iconic "I'd Like to Buy the World a Coke" ad from 1971, called the "Hilltop" ad at the time, is recognized as one of the most beloved commercials in history. Earlier this year, the spot was color-corrected and remastered for 4K television. It will be housed in the Library of Congress. Get the full story here: CokeURL.com/remaster
As much as I love Don Draper we have to remember the creator of the 1971 original ad, Bill Backer.
Oddly enough a producer who got the singers together and later rewrote the song for an album was named Al Ham.
@Andrew S Nope. It's in Russian hands. This is some lame level troll. Weak AF.
the creator of matthew weiner said that everyones outcomes were pretty much set, and the only ones whod changed was roger (he was supposed to die at the end of season 1 from his heart attack) i wonder if the name itself Don Draper, was meant to be an homage to Bill Backer. and if that's so i wonder if the actress for stephanie horton was selected because of how much she looked like the girl with the raid hair who gets zoomed in on as she sings "it's the real thing"
What you talkin bout Willis? Dr. Pepper will always be the best soda, and has the best commercials.
Great commercials, yes, but only Texans think Dr.Pepper is best!
You need to bring this commercial back to TV. Seriously.
I saw this ad on austrian television a few years ago!
Im sure if the did some Snowflake would get butt hurt cause this person was behind that person.
@@cowboycb36 For sure and someone else will be upset because it's promoting a 'woke' agenda. Anyway, this was a great ad and I hope we can get back to this spirit -- coming together for a better future for all of us.
By far, this is the single most iconic commercial in television history. And it will likely remain there for generations to come.
Made by Don Draper =)
The best ending ever.
Niiles Punkari I still think the Shield has the best ending to a series ever but mad Men is a close second
Except it's way more interesting than that.
Or...Bill Backer =/
❤️
I just finished watching Mad Men. Don Draper's legacy.
I just finished Mad Men a couple weeks ago. I found it an interesting way to end the series and the perfect Donald Draper ending
This commercial was a huge part of childhood for those of us who grew up in the 70’s. ✊🏻
True that.
I remember this ad when I was little, and I'm not even American.
You're so right.. this brings back so many memories. Born 63 here
Without a doubt the best commercial ever created. This commercial was filmed the year I was born and 51 years later it still gives me goosebumps when I watch it.
Gross
What year were you born?
I remember this commercial very well
What year were you born?
I remember this commercial very well
@@mikieanthony777 Born in 1971
@@dmulk1
You're still young.
This is the best commercial. 👍
And yet in 2023 we still love it🙂
*Looks at Don Draper straight in the eye and whispers* Coca-Cola
Mad Men brought me here too! I remember loving this ad as a child. what an ending for a fantastic series. I cried and laughed, and now mourn.
Dear Coca Cola company- please remake this ad-the world really needs to hear it again!
It would be nice if they could assemble this group together again and remake a current video, yes 50 years later! Same words and music.
2020 needs this!
@@matei151098 ahh yes lets bring people from all around the world during a pandemic. What could possibly go wrong.
@@largesizejellyfish3014 I was referring to the motivational and uplifting content of such an ad. Let's not take things that literally :)
@@matei151098 I looked up this song thinking the same thing. The world definately needs this commercial. 💕
Genius advertising. So ahead of the time. Inspirational, moving. Social distancing. Get the group back together for a remake. Dennis, good idea👍♥️
This is the power of advertising. I remember this coming out in the early 70’s. I was 6, but to this day I remember sitting watching this and singing along to it . And just watching it now decades later I think of being a kid AND Coca Cola
Super trippy commercial. Was literally everyone stoned in 1971?
I was 10 years old when this ad aired. It touched me as a child and now seeing it again (after watching Mad Men of course), it touches me now. It was the right message at the right time. The world and our country was ripping itself apart and this is the message of healing and unity. It was a fabulous ad with a great message. Not many like this nowadays.
The "message" is that a sugary, carbonated drink is the one to purchase and enjoy, even as you idly think about a better world. You may have been tempted to think that it was an uplifting hymn for humanity, altruistically exhorting peace, love, and understanding--but look again, and carefully, and you will see a bottle of that sugary, carbonated drink in every hand, and the song's later verse focuses on "buying the world" a bottle of that, and keeping the world company as it drinks it down. The really germane comment on songwriters' perversion and prostitution of their craft is by Neil Young...if your art is given over to pitching commercial products, and substituting them for real engagement with life, then it's not really art at all, no matter how appealing it may seem to be on the surface.
@@malamati007 Cynical and true
Well done, Don
Thank you Donald Drapper for the best commercial of the century
This song will never go out of style.
This was so powerful I seem to remember it returning again in the 1980s for a while. Such a beautiful piece of art.
I’d like to know the answer to that because this looks so familiar. I wasn’t born until the mid 70s though. I clearly remember the 80s and a lot of the commercials from back then. So, I wonder if it made a comeback for a moment… 🤔
Im here because of EmpLemon. Thank you Stanislav Petrov so much for giving us a second chance and letting us live another century. Have a coke, buddy!
Amen
Thanks for the memories, Mad Men.
Such a perfect time to bring this commercial back........it is what the world needs right now.
Man I remember watching this as a kid. Brings back so many good memories. I wish they’d show this on TV of today.
I asked my parents about this commercial, and they still remember it. And honestly, it’s a really nice song.
Lol same. I only vaguely described it and my mom started singing the song.
Thanks, Stan and Don.
After 50 years it still makes me cry like a little girl. How crazy is that?
It does bring back good memories, with tears now, remembering. . .
Remastered in 4K, and you upload it in 480p? Good job...
+Asier Gurrutxaga Hahahahahahahahaha!!
+Asier Gurrutxaga If you want to see the full 4K, you'll just have to go to the LoC! Hopefully it isn't cropped to 16:9...
Asier Gurrutxaga ر
Truth be told, unless it was shot on 35mm film it's not even worth scanning it in 4K as 16mm (which most commercials of that era were shot on) isn't capable of 4K of resolution.
NOT GOOD, BOB
Probably my favorite tv commercial of all time.
A masterpiece forever ❤
No matter how many times that I see and hear this song and commercial, it stills makes me feel good inside, drinking a nice cold bottle of Coke while listening and watching this commercial. I can never hear and watch this commercial enough.
Sad
@@andrewyangforpresident8943 You are truly SAD. What is so sad about my comments? That Coca-Cola commercial done in 1971 and again in 1990/1991 is still one of the all time great jingle and commercial.
@@ellisburns1109 extraordinary
Remastered for 4k television, uploaded in 480p and cropped the top and bottom. LOL good job
No problem, as long as they issue “the real thing” on blu-ray. I’m ok with paying for material in a superior format.
In 1971, I was a teenager at 16 years old and a junior in high school. Back in those days, life was so simple and not complicated. To watch this fantastic commercial with this fantastic song drinking a nice cold bottle of Coke was heavenly. Now 50 years later, we're living in a world of violence and mistrust. The world is not simple anymore but is complicated. All we need is LOVE. What the world needs now is LOVE SWEET LOVE and why can't we be friends. What's going on?. We need more LOVE and respect in the world. Respect one another differences. Coca-Cola needs to play this commercial once again on national television and radio and over the internet. They should make more commercials like this one ,but have the people drink some of the nice cold bottle of Coke. If anything could bring people together again is great music, good food and a nice cold bottle of Coke. Coca-Cola should make another commercial around the 4th of July. Great commercial and song with great food and cold cans of Coke. YOU CAN'T BEAT THE FEELING because IT'S THE REAL THING.
The 70s were also complicated, violent and full of mistrust. It probably just seemed simple because you were 16.
@@dougiejones5719agreed. I was reading that and thinking that the LGTBQ community were mostly closeted due to being a target of frequent abuse and judgement, civil rights issues were being violently fought for on the streets, you had the pushback for the Vietnam war and the segregation it caused in American citizens, between those who believed we should be fighting and were patriotic about it, and then those who protested in the streets and dodged the draft. I knew a draft dodger, being from Canada. It was well before my time (I’m an early 80’s baby), when it happened but it was a big deal. Women were oppressed too!
If you watch Mad Men they are true to the time and how they felt about it all, and even forged ahead with an episode where Roger was in blackface during a garden party (albeit with a warning attached to the beginning explaining their reasons for displaying this act, in order to show the reality of the time and place)!! Women were treated like pieces of meat, African American people were not afforded the same opportunities (although the rest of the developed world believes that the USA is behind in tolerance and equality) and where you were economically and who you were connected with was important.
They even had the bottles showing different languages on them?!? That's awesome!!
Even at 489p, no-one's TV was this clear in 1971. Source: memory.
You miss the point. This was recorded on film. Film converts to 4K BRILLIANTLY. It would look stunning if done correctly. FYI, film doesn't have pixels at all.
@@LeeKeels - no, it has GRAIN.
It's not a smooth, homogeneous image.
35mm Film has a grain equivalent to 8K in digital terms. That’s why old movies can be scanned into Ultra HD without issue
.
NTSC TV has developed with 480 vertical resolution (480i).
The horizontal resolution varies with reception strength, but had a theoretical max of 500 across.
The advert reminds me of attending the "Gathering of the Tribes" in 1972 with the same hope in mind. "I'd like to build the world a home And furnish it with love... I'd like to see the world for once All standing hand in hand
And hear them echo through the hills For peace throughout the land" According to Bill Backer, the audience understood that Coca-Cola “could be a little social catalyst that can bring people together, talk things over, and sometimes communications get better if you’re just sitting over a bottle of Coke and looking people in the eye.”As others have said, it would be great to plan something of 50 years reunion [howbeit singing the original tune over webcams].
It's so heartwarming to see old commercial ads about world unity and love.
Please bring this ad and its' essence back! I wouldn't mind the 1975 Christmas one either.
It’s the ad I saw on TV in my childhood, and it’s also a precious memory of my childhood
They should re do this next year on the 50th anniversary with the singers now in their 70s
With the world we live in today, this should really be bought back onto tv
Amazed by the comments are from four years ago
I wasn't quite born yet when this commercial first came out, but I definitely remember it being on TV when I was young; so obviously it either had a long run, or was run again. I'm glad because it makes me tear up hearing it again today; my heart longing for those simpler days...
Play this during the 2017 Super Bowl, Millennials like anything pre-80's
I'd love for this to go into rotation again. We need it!
CLASSIC! TIMELESS! BEAUTIFUL ADVERTISEMENT!
It reminded me when I was a kid watching this commercial on our tv set which looks like a furniture and I was sitting on the floor. That’s how fast time flies because this year I just became a grandpa to my beautiful granddaughter Sienna ❤. BTW I just finished my glass of coke eating it with a pizza and spaghetti yesterday celebrating the wedding anniversary of my late parents. ❤️
Mad Men brought me here ...thank you Don!
This is the song which makes me think about Coke!
It was pure hippie 70's feel.
Music at it best
I love this song from the 1970s love that era
Would be great to do it again, the world needs.a message of hope right now more than ever, That should be the next Coke Cola challenge.
Still great. Thanks Don!
I love this commercial ❤
Don Draper, you will always be a Mad Men.
Don, you are the man 🙏🙏🙏
See this Pepsi? This IS how you bring unity.
Erik P.T. thank you for making me laugh..
Erik P.T. Lol 😂
Actually, this was McCann - Erickson’s idea
unity is a myth. unity is the rest of the world needing our support
Lol
I’m crying over a TV AD. 😢 🤦♂️
Wow how I remember this commercial I was in the 10th grade living in NYC, great diverse commercial.
The melody is so good. I heard this long time ago but I didn't see the video. Only today =D
To bad we can't hear that song now days when everything around us is fallen apart
From season 1, McCann wanted to lure Don away to work on Coke (remember they tried the unused commercial with Betty). Don instead refused and leveraged the offer into a raise. They finally got him working on it in the finale.
I don't know why you don't air the vintage commercials from the 70's. The U.S. needs them right now. :-)
I have always LOVED this commercial/song. Thanks!
i am sure they use this commercial in marketing/advertising classes as a prime example of perfect advertising. I remember when I was a kid watching this on TV, to this day it makes a person feel good, and I think of Coke. And that is what the advertisers wanted...To think of the product
Безусловно. Как бы там ни было, никогда не сдавайся. Верь в себя.
If you were going to remaster this commercial to house it at the Library of Congress, why you didn't do it in its original aspect ratio? (without the cropping at the top and at the bottom of it)
Relax. You don't know that they sent the cropped version to the LOC. It may just be the one they uploaded here for our consumption. It may very well be that they sent the 4:3 version to the archive.
They also badly botched the color. Mad Men got it right and so did I. Look at my comment and screenshot above.
...and upload it in 480p.
The Xmas version also was very good. It was a song of The New Seekers (I'd want to teach the World ...) adapted to Coca-Cola.
Is anyone in this world ready to celebrate the very first 50 years of the hilltop?
I have very fond memories of this add from 1971, back when love was free
Love is still free, man.
Politicians are playing us off of each other ...It's time for America to get back to conversations & understanding , & most of all Love!
Way ahead of its time. People of many different races, nationalities, and ethnicity singing together on a hilltop in 1971 on national TV.
Iconic
They should do this one again!
That first girl takes my breath away.
Play this at a game for peace again.
More than just an Ad, a true masterpiece of finding unity amongst marketing.
And you see the unity where??!
Maybe a masterpiece of marketing unity.
Is 2021...and after watching the Mad Men Finally, I was curious about this song. I don't know why 😕😏🤣
Mad Men did it for me, too.
子供の頃観たCM、大好きです。
Mad men got me here
I remember this song. Everyone sang it.
One of the first tv ads I remember, at the time this was novel and striking: low camera angle and no script or jingle. Having not seen this for decades, now the wide overhead ending reminds me of Jonestown 1978: thousand-yard stare, they're dressed in solid colors, long pants and sleeves, peasant tops, no logos, and lined up, singing harmony in unison, cult-like.
love it! Thanks for the remaster!
Jim hobart has never been more proud.
The real creator was Bill Backer who conceived the line "I'd like to..." while he was stuck at an airport with a cancelled flight. Looking around, he saw the stranded passengers bond over a glass of Coke and was inspired.
I'm here because I remember this commercial and was hoping it was on here. Not disappointed and I still like the song even after all these years. Probably the only commercial other than the max headroom ones that I liked.
Message to Coke:
You invented Santa Clause, taught the world to sing and made polar bears cute and cuddly.
WTF have you done lately?
Coca-Cola, please run this again, it's still good advertising and people need a reminder that we were once headed in the right direction and can be again.
If you were alive then, 1971 was not an especially romantic, idyllic time. Very troubled times - so the ad was somewhat of a balm
This commercial needs a reboot with new singing representatives from every country. Forget Christmas, air that on Super Bowl Sunday!
They did that 20 years ago, and you already forgot. This one is the one.
We need this song again, more than ever.
In the times we're living in now...this needs a 2020s remake desperately!
Gather whoever's left from the original 1971 Hilltop, the 1990 reunion and the children, grandchildren even great grandchildren (if any) of the '71 Hilltop and bring them to this exact hilltop in Italy for the remake - Super Bowl 2026 for the 55th anniversary, let's get it done!
A really great way to end Mad Men - stay true to their basic idea - that guys like Don Draper were clever, but twisted noble ideas to serve purely commercial interests - but they were so good at it, that it worked - and still works! One of the best finales ever.
0:59 reminds me of the footage of Jonestown
Well thanks for that.
Looks really good! Love it!
When this commercial was used in the series finale of Mad Men media outlets contacted Bill Backer the man who created the commercial and asked if he was the basis for the Don Draper character Backer told the New York Times "I'm not Don Draper"
Yes, I do love this commercial.
Such good vibes
Classic, with pure cane sugar 😘
Coke is the king of marking campaigns
El Chapo was the guy pushing the behind the scene buttons!
i saw this advertisement when my dad bought a black and white television in 1974
Life was innocent and beautiful back then. We need this again, now more than ever. Love and Peace.
If only the official coke channel posts more remastered vintage(as late as the 1990's) Coke commercials...