Explaining Sync Licensing From the Agents
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- เผยแพร่เมื่อ 27 ส.ค. 2024
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Learn more about Blue Buddha: bluebuddhaente...
This week on the New Music Business podcast, Ari chats with Charles Levan (co-founder/ president) and Chase Walker (music coordinator) of Blue Buddha Entertainment, a boutique music licensing firm.
Established in 2002, Blue Buddha Entertainment specializes in sync placement for independent artists and labels, serving as a premier conduit for contemporary groundbreaking artists and repertoire. Blue Buddha’s diverse catalog is current, hit-driven, and reflects the highest level of artistry and production, providing One Stop Rep. music with a global tastemaker appeal.
Past sync placements include: Shrinking, Found, All American, This Is Us, Supreme Models, Lost, Atlanta, 4400, All American Homecoming, Criminal Minds, Chicago P.D, Grey's Anatomy, New Amsterdam, Las Vegas, Dirt, One Tree Hill, Smallville, Party of Five, NCIS- Los Angeles, Californication, The Fosters, Pivoting, Good Trouble, The Sinner, Bull, Kung Fu, Vanderpump Rules, To All The Boys, Shameless, Charmed, Royal Pains & others.
With over 27 years of experience in the music industry, Charles' passion in the sync space is coupled with a focus on artist development, helping artists hone their musical craft in an ever-changing entertainment world.
Starting out at The Right Stuff/EMI-Capitol Records (North America), in the Marketing & Radio Promotions Department, Charles worked on the marketing and promotional campaigns for the back catalogs of Hi Records (Al Green, Ann Peeples); Philly International Records (Lou Rawls, Teddy Pendergrass); and Solar Records (The Whispers, Lakeside). Charles’ most notable work includes marketing Al Green’s platinum-selling Greatest Hits album and other high profile reissues from Nils Lofgren, Harley Davidson Road Songs, and Ringo Starr. In addition, Charles helped sync songs for Natalie Walker, Lenka, Flora Cash, Skyler Stonestreet and others who went on to sign Major label/Publishing deals. More at: linktr.ee/blue...
05:11 Welcome
05:50 Sync licensing explained
10:06 Does Blue Buddha work with artists with co-writers?
14:06 What happens when a song has aired but was not legally cleared
19:28 How Blue Buddha services their artist roster and keeps relationship strong with music supervisions
21:17 The process of sync briefs and finding artists that'll fit the music request
26:46 Sync budgets in television now versus previous years
34:37 Sync agency business model and how Blue Buddha makes money
39:10 Retitling song agreements
45:21 Difference between sync agencies and music libraries
52:27 How often Blue Buddha signs new artists and how artists can manage their expectations
01:02:56 Advice for artists who want a sync placement
01:05:35 How a musician can balance creative authenticity while stills being syncable
01:13:51 Final question
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Edited and mixed by Maxton Hunter
Music by Brassroots District
Produced by the team at Ari’s Take
#SyncLicensing #SyncAgency #MusicSupervision
Are you a musician collaborating on sessions with other musicians? Make sure you fill out a Split Sheet, so you establish who owns what pieces of the song when it comes time to collect royalties. Get my free split sheet template here: aristake.io/mnJ2Ic
Great interview! ⚡️
Shout out to the “sync business model” section. I’ve been looking for hours for this answer. Thank you! 🙏
Appreciate the info!
Love these interviews!!!
This is super informative, Ari! Thanks for this!
Great stuff Ari.
great info!!!! look for me im entering the space!! got a sync EP coming May 17th titled "This is for Sync"
thank you for this. super informative
Great vid
Really helpful
So the focus of the company is singer/songwriters, not instrumental cues for series?
Correct, vocal mixes by Indie Bands is the focus.
hi, I got a question.
You said that in the day of the TV show release, there's massive feedback on the artist's iTunes for example. How is this possible If working with exclusive library makes putting music for Spotify, ITunes forbidden?
second question: you said that to this day you get royalties from PRO from your first song that got licenced in other shows. So If a music supervisor buys exclusive license, they can use that song in different shows as well?
Great interview, like really. Your channel is one of these things that are super valuable on the internet😊
Thank you!
Awesome interview, thank you for sharing! In your conversations with sync licensing agents, have you gotten a sense of how many songs an artist should have ready to submit before contacting one of these agencies?
hey! 3-5 of your best songs is recommended. however if you’re moving on just 1 song for example, then you’ll have better chances pitching targeted at a specific need with a specific supervisor. you can learn more about this here: aristake.com/sync-highlights/
That's great to know and makes a lot of sense. I'll be sure to check out the link, too. Thank you!
What do you do when a person throws a promo of your song in a major platform (like twitter) but sped up or changed up slightly? giving no expression of the original masters or creator. Knowing it is The music is pulled out of someone else's track. Lawyer? How do you find a music performing manager. Is that needed in sync licensing? What is gaming, sync licensing? Should the music be in wav or mp3-4 when submitting to a sync licensor? Can a songlist or catalogue be in the form of the NFT? If independent, can the Music be given the Label and the writer parts? Who pays who in the song when its with a featured artist. Like ( Im the artist and you can use my name on your beat. and we charge for our name on it...or Im the master your art can be featured in my beat Use it in your album for $$$?) Collaboration to a game developer, How does that work? Sorry The Grind Has me to these questions..... Finally, What is a "kill yourself type a music"?