Sync Licensing Company Explains How Music Gets Placed
ฝัง
- เผยแพร่เมื่อ 16 ก.ค. 2024
- Putting out a release soon? Get my 26 Things to Do Before Releasing a Song or Album Checklist here: aristake.io/26-things-guide
This week on the New Music Business, Ari is joined by Lyle Hysen and Kyra Wendel of the sync licensing agency, Bank Robber Music. They discuss everything from how they organize and pitch playlists, what today’s sync fees are looking like, negotiations with record labels and publishing companies, the best pitching methods, and much more! To learn more about Bank Robber, visit bankrobbermusic.com. And you can send streaming demos to info@bankrobbermusic.com
4:06 Welcome
5:47 Bank Robber Music and what defines a sync agency
10:39 Organizing playlists in response to briefs
12:39 Partnering with record labels and publishing companies
17:00 Clearing the master and publishing rights
18:51 Pitching playlists, individuals songs and prioritizing certain artists
23:19 Breaking down the sync fees
38:07 Why artists should work with a sync agency
39:15 Business models of sync agents
44:05 Difference between sync libraries and exclusive agencies
47:36 Do artists have a say in where their song may get placed?
49:26 How to work with Bank Robber
52:52 Crafting the ideal email pitch
57:03 Final question
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Website: bankrobbermusic.com/
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Twitter: / bankrobbermusic
Edited and mixed by Maxton Hunter
Music by Brassroots District
Produced by the team at Ari’s Take
Use code *NMB* for *10% off* Advanced Sync Strategies for Film, TV and Video Games ATA course: aristakeacademy.com
Ari’s Insight. The insight from working industry professionals is invaluable! Reminds me to stay focused on the MUSIC first instead of just seeking random sync placements.
You’re not afraid to ask the hard questions and get tangible answers 🙌🏼 much respect
Love it when you have sync people and music supervisors on! You've got one of the only in-depth resources of this part of the industry for when you're starting out!
Super helpful! ATA has helped us to be prepared, and with this in-depth information we have a better idea on who to pitch our first DISCO playlist to! Super grateful !The best thing we did was sign up with ATA! There’s payment options too. We’re ready to start pitching🙏🏼 Mahalo Ari🤙🏼🌺
This was a fabulous interview. I really like their vibes! They both seem very genuine and sweet. It makes me feel less intimidated about the idea of reaching out to sync companies.
Go reach out don’t be shyyyy, let the supervisors make the decision 😊
I like their honest, humbleness and sense of humour
Thanks team. I really appreciate your work. I take a class in New Zealand which focuses on a basic industry overview. I use your vids a bunch!
Really informative, thanks so much. 😎🥰🌍
Ari your website has been very helpful. You make each complicated layer of the music industry much easier to understand.
And this video is extremely dope, very insightful. You always ask the right questions, the ones that are in my head...
Thank you for all the work you do! 🙏🤗
Great session!
Awesome info! Thanks!
Great content. I'll have to look into sync licensing for my music.
I definitely appreciate this 💯 🎶 thank You 🙏
Great episode Ari, and guests, Lyle and Kyra!
This was great, I'm excited for this journey
Great video and a lot of helpful insight thanks so much. I'm a one man army here in Miami and the extra knowledge helps. Artist/Producer/Film
Open question: Do music supervisors tend to seek out sync agents when they're looking for more song (w/ lyrics) oriented material?
Your podcast is excellent 👍
Thanks for the video, Ari. Now I have a positive guitar song with a vocal. Do you know any good libraries for that style? Are there any libraries that only the chorus can be sent to (without other parts of song)?
Thanks for posting! Great interview.
Maybe you addressed this and I missed it but I’m curious about timeline: I’m a music producer answering briefs with original music for commercials. When I see the deadline date, how long do they typically take to choose the song they want? The waiting game sucks and I just wanna know when I should give up on a particular brief. Especially it’s interesting to me when the due date is 10/16 but the the ad isn’t gonna run until March of 2024.
💎!!
Loved the video, would've loved to sign up with them but their website doesn't work.
Potentially stupid question. I'm a multi-genre songwriter. Not crazy jumps like rap through death metal, but basically pop, country, rock, etc. Near the end, did Lyle and Kyra imply that's generally not what they look for? That they'd prefer artists with a consistent sound, ideally something they don't already have in their catalog?
Don't overthink it mate! Write the music that you want to make and pitch it!
@@DarrenCampbellmusic Thanks Darren. Much appreciated!
@@davidtrionfetti658 Definitely, easy to fall in to a trap of second guessing yourself just because you heard someone say it in an interview!
So, it would be better if you release the music first to then send it through a DISCO link to them ?
How do you sign up
So, if I'm understanding you correctly, getting Kyra's email address would be a good first step 😂
I wonder if they accept beat instrumentals
I’m sure some places do
5 min intro 🤯annoying
Seems like the majors are now making it discouraging for indie artists n labels to get into sync
Sounds like this business is rigged to the end of rigtivity and the small people are getting screwed.. you better have a side gig and a stock market account cause your ass will starve. Where is the artist union… whats next… doing a national commercial and you only get $115bucks