Penhaligons Case Study - How to market a luxury perfume brand

Marketing case study covering how Penhaligons market their brand and how I became a customer of theirs through influencer marketing
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topics discussed:
#marketingcasestudy #penhaligons #marketingtips #luxurybrand #luxurybrandmarketing #emailmarketing #workingwithinfluencer #influencermarketing #gettingcustomers #sellinghighticketproducts #perfumehouse #perfumebrand #aristocrats #royalfamily #socialmediamarketing #digitalmarketing #instagramaudit #socialmediaaudit #melissaswardrobe #luxury #richauntie #bestfragrances

[@rethabilenxumalo9742]

This was quite helpful, thanks.

[@iPiranhaa]

Hi Fadzi,
Great video. I’m always interested in videos about marketing perfumes.
I especially love the lighting in this video; it compliments you so well!
I’m curious, could you please share, what lighting equipment and setup you use?
I have waded through many TH-cam videos searching for information about the right lighting equipment to light up videos in a small space. I am thinking about getting an umbrella light kit because of the way it distributes the light, however, they do take up a lot of space. I like the effect you achieved with this video, what did you use?

[@ryanteddy_]

Thanks for the tips.
This would help me upscale my perfume brand

[@thisisfadzi]

You’re welcome! Thanks for watching. What’s your brand called?

[@mohmadelkhatavi4639]

Great content more case studies we love emm

[@thisisfadzi]

Thank you! Will film more case studies

[@jamalfitnesssquad]

I have created online luxury perfume store in Dubai so how to run

[@botaniepress]

Really cool video!

[@thisisfadzi]

Thank you

[@myluxury1st]

What was the tip or tips? I don't feel like I heard them at all.

[@thisisfadzi]

Thanks for your feedback Denise. The tips are embedded within the case study I’ve shared. Would it be helpful to have a listed breakdown of them next time?

[@TcVideoHosting]

Thank you so much

[@thisisfadzi]

you're most welcome

[@wilkajoel5791]

This video is useful

[@thisisfadzi]

Thank you! Glad you found it useful

[@youngmediageeks]

Great video. I will contact you soon we may collaborate. I like your analysis and the way you presented it.

[@thisisfadzi]

Thank you. Pop me an email [e-mail]

[@chiusheungg5181]

May I know how to make the opening animation from 0:33?

[@thisisfadzi]

This section was from a piece of content originally created by Penhaligons

[@mrkudzaikcc6327]

Tatenda

[@thisisfadzi]

You’re welcome

[@gentlemanfragrance]

I m from India I m Wholesale of Perfume Oil
French and Arbian perfume oil available ❤

[@suparist]

Bro this video is just waste of time.

[@mariposas22]

I agree