Choosing Between AI and Rules-Based Bidding

For years, a debate has raged in the industry about how to manage bids on Amazon. Do you opt for a rules-based approach to change your bids-essentially, following a series of automated “If X, then Y” statements-or do you use an AI?
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About Intentwise
Intentwise is a retail media optimization and analytics platform. We help brands, sellers, and agencies maximize returns from their advertising spend on marketplace channels such as Amazon, Walmart, and Instacart. Intentwise currently oversees hundreds of millions of dollars in ad spend.
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