Inside Seth Godin's Masterclass | 97th Floor Mastermind

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  • เผยแพร่เมื่อ 28 เม.ย. 2019
  • Seth Godin is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world.
    See more from Mastermind: www.97thfloor.com/mastermind-...
    For more information on Seth visit www.sethgodin.com/
    He has written 18 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn).
    For more from 97th Floor:
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    Blog: www.97thfloor.com/blog

ความคิดเห็น • 164

  • @FriendofYahweh29
    @FriendofYahweh29 3 ปีที่แล้ว +13

    1 hour 24 minutes blew away 85% of my old marketing degree

  • @lillyhein-hartmann9748
    @lillyhein-hartmann9748 3 ปีที่แล้ว +73

    Such a brilliant lecture, I'm now obsessed with Seth Godin. What a speaker! Thank you for sharing x

    • @velvet_moon_
      @velvet_moon_ 3 ปีที่แล้ว +5

      same!! i'm diving deep into the marketing world as i build my small business and i'm SO thankful I stumbled upon Seth Godin!! I've just been absorbing every video i can find of him for the last 36 hours. i can't get enough.

    • @AudioPervert1
      @AudioPervert1 3 ปีที่แล้ว +3

      clearly a product of the dominant culture, all such talks are eventually lost, inconsequential blabber down the black hole of consumption.

    • @malkorojba7068
      @malkorojba7068 3 ปีที่แล้ว +2

      1 year ago I discovered his speeches and since then he has totally changed my mentality about marketing and more, believe me this guy is a legend and everything hi says is a gem.

  • @misoribrian
    @misoribrian ปีที่แล้ว +5

    Seth Godin is a legend , today really marks a turning point in my life, I just figured what the challenge of my business is , I'm in the SEO industry and we have been really struggling to grow our business, but it came to me that we really didn't know what our challenge was until today. I wan to the the guy who asked the quest to Seth Godin about growing his SEO business beyond just producing successful results for clients, I keep coming back to this lecture , because it is such a great lecture by the God father of marketing-Seth Godin

    • @redder8709
      @redder8709 ปีที่แล้ว +1

      How’s it going two weeks later? Curious after reading your post.

    • @misoribrian
      @misoribrian ปีที่แล้ว

      @@redder8709 Thanks for asking, I must say it's really rough, we've been trying to really seek out a minimal viable audience and it been so had for us to get a any clients lately, really need help with growing our business and setting up, processes and systems place

  • @richardsrensen4219
    @richardsrensen4219 3 ปีที่แล้ว +30

    i am not in marketing but i love to hear him speak because of his insight in human psychology or should i say his empathy

    • @ajfrost3382
      @ajfrost3382 3 ปีที่แล้ว +1

      Thinking about it I guess marketing is an extension of psychology, trying to figure out how people's brains work and what they react to.

  • @TFSO
    @TFSO 3 ปีที่แล้ว +8

    Seths brain is insane!! Clarity is the key to deliver a message

  • @irenelopez8745
    @irenelopez8745 2 ปีที่แล้ว +3

    I wish to meet Seth in a future event one day, he is Brilliant 🙏🙋🏻‍♀️🙌🏼👍🏻👏

  • @abouthisbiz4330
    @abouthisbiz4330 2 ปีที่แล้ว +2

    Right. Superbowl ads have become customers themselves and the first commercial at halftime slot is the product.

  • @homeschoolsquad7431
    @homeschoolsquad7431 4 ปีที่แล้ว +25

    What is great about Seth is how he inspires introspection so that you can better understand who you choose to serve. Thanks Seth! Going to make a ruckus!

    • @nictegki
      @nictegki 2 ปีที่แล้ว

      Why did you stopped uploading videos to your channel?

  • @edison_proyectos_innovacion
    @edison_proyectos_innovacion 5 หลายเดือนก่อน

    Thank for this fabolous conference, I am researcher

  • @YaelKaner
    @YaelKaner 3 ปีที่แล้ว +4

    @sethgodin is a national treasure. If you have time to hear one marketing lecture... This is it! Thank you 97th floor.

  • @studiobencivengamarcusbenc5272
    @studiobencivengamarcusbenc5272 ปีที่แล้ว

    This guy is branding / marketing gold - especially when you hate "scam the client" like I do - I love authentic

  • @commonsense99
    @commonsense99 3 ปีที่แล้ว +6

    Wow! First time listening to Seth Godin for a long talk. He is brilliant!

  • @dogoma6304
    @dogoma6304 2 ปีที่แล้ว +1

    Day by day, the respect for this man is rising,
    Can't thank enough

  • @stillakzo
    @stillakzo 4 ปีที่แล้ว +6

    He knows his stuff very very well unlike other gurus who try to sell stuff just to make money. So grateful for this video. This man has a truly unique perspective.

  • @danchaidez2987
    @danchaidez2987 2 ปีที่แล้ว

    Seth is a super star. Zero BS. That's why he is a Super Star. The reason why he is a Super Star, is because most of us are only happy from the benefit of the dark so that we can go to rest.

  • @kristingibson3342
    @kristingibson3342 4 ปีที่แล้ว +15

    Phenomenal! Thank you for what you do.

  • @arseneousmanemethods
    @arseneousmanemethods 2 ปีที่แล้ว +1

    I confess that I am a bit lost, this guy is at a such high level!
    The application at my level is the point.

  • @AashishJhaMusic
    @AashishJhaMusic ปีที่แล้ว +1

    Thnk You Sir

  • @rarcurtin
    @rarcurtin 3 ปีที่แล้ว +4

    8:41 hits deep! Thanks, Seth!

  • @johnferraz6417
    @johnferraz6417 2 ปีที่แล้ว

    The journey is always 'place'...your own transformation and the sharing of the lessons learnt...is the end product.

  • @a-manfitness9458
    @a-manfitness9458 2 ปีที่แล้ว

    I love each and word from this man

  • @victoradedamola4797
    @victoradedamola4797 5 ปีที่แล้ว +4

    Great lecture Seth 👍

  • @ayandazondi1321
    @ayandazondi1321 2 ปีที่แล้ว

    I love this kind of talk

  • @JobReadyEnglish
    @JobReadyEnglish 3 ปีที่แล้ว +13

    So good in so many ways. Seth ALWAYS delivers beyond expectations. A great teacher

  • @DawgTreyna
    @DawgTreyna 4 ปีที่แล้ว +57

    The audience is not loud.. they seem to be using the minimum viable audio.

    • @jtw8048
      @jtw8048 3 ปีที่แล้ว +1

      Nice One

  • @JackEWare-re8yd
    @JackEWare-re8yd 4 ปีที่แล้ว +6

    Great as usual. Thanks, Seth.

  • @ronpirolo7768
    @ronpirolo7768 3 ปีที่แล้ว +2

    A master story teller!

  • @Magicguy13
    @Magicguy13 2 ปีที่แล้ว

    Thank you Seth

  • @freethemz
    @freethemz 3 ปีที่แล้ว +4

    Thank you so much for this useful data! Greatly appreciated.

  • @nicolalums3220
    @nicolalums3220 2 ปีที่แล้ว +1

    It would have been nice to hear the questions posed by the audience

  • @juanlujano4895
    @juanlujano4895 3 ปีที่แล้ว +2

    Amazing lecture!

  • @dreamscolourhouse3252
    @dreamscolourhouse3252 2 ปีที่แล้ว

    Best wishes from nepal.🇳🇵🇳🇵🇳🇵

  • @philipfong8079
    @philipfong8079 2 ปีที่แล้ว

    Dare to tell the truth others try to hide, my respect to you sir.

  • @johnjacob7287
    @johnjacob7287 2 ปีที่แล้ว +2

    Just Awesome.. his examples for every situation are brilliant ❤️🙏🏽👏🏼👏🏼👏🏼

  • @bettadayztv
    @bettadayztv 2 ปีที่แล้ว

    Ihave to come back to this lecture everytime ican its fulfilling... Thank you #sethgodin

  • @lilibethnieto55
    @lilibethnieto55 3 ปีที่แล้ว +1

    Wonderful wisdom to dig and learn 😘
    Thank you so much Seth! 😊
    Love this ❤️

  • @upcycledclothcollective
    @upcycledclothcollective 5 หลายเดือนก่อน

    Such a great session thank you.

  • @CineSolutions
    @CineSolutions 3 ปีที่แล้ว

    Excellent.

  • @devonk298
    @devonk298 3 ปีที่แล้ว +1

    ohhh the MASTER class.......

  • @BrianSmith-li3zs
    @BrianSmith-li3zs 3 ปีที่แล้ว +1

    Love, respect and gratitude. Thank you for helping. Amazing energy to you and to flow #wellbeing # Briansmithenergy #weareguildford

  • @dimitrijmaslov1209
    @dimitrijmaslov1209 3 ปีที่แล้ว

    Thanks!

  • @Bobby-bz8bk
    @Bobby-bz8bk 2 ปีที่แล้ว

    Pure genius.

  • @ShingirayiSabeta
    @ShingirayiSabeta 4 ปีที่แล้ว +1

    Really enjoyed this talk - and learned a lot of revolutionary new ideas! Thanks Seth!

  • @allisonmarquette4977
    @allisonmarquette4977 4 ปีที่แล้ว

    Thank you Seth.

  • @aulcamedia
    @aulcamedia 4 ปีที่แล้ว +9

    97. The magic marketing number.

  • @juliusrendon5936
    @juliusrendon5936 3 ปีที่แล้ว +4

    Amazing upload its a free mastermind class amazing ♥ God bless in your Channel 97th FLoor

  • @zalisulu8588
    @zalisulu8588 ปีที่แล้ว

    Great lecture - so much input! Thank you! By the way - the CEO of Red Bull is in Austria :)

  • @guynouri
    @guynouri 3 ปีที่แล้ว

    Very iinciteful thanks

  • @erickketer8934
    @erickketer8934 ปีที่แล้ว

    Great lessons

  • @blainemair2686
    @blainemair2686 3 ปีที่แล้ว

    very informative thanks

  • @eganfuego
    @eganfuego 5 ปีที่แล้ว +47

    Seth "It turns out" Godin

  • @suchoudh
    @suchoudh 4 ปีที่แล้ว +8

    Fabulous, .. esp because u included a 1 hour Q and A

    • @garnishstudio3567
      @garnishstudio3567 2 ปีที่แล้ว

      That's also a unique style of his Akimbo podcast. He has a format I've never seen before, and it works. Kind of practicing what he preaches, and it's beautiful to see.

  • @lisasternenkind6467
    @lisasternenkind6467 3 ปีที่แล้ว

    I haven't looked up when FedEx arrived in the European mail market. But even in the 90`s, FedEx was the way to go with secure and urgent mail in Germany and Austria, and I believe it might still be so.
    When the federal mail in Germany was privatized, mail transport got so unsecure and expensive, that FedEx was the only possible way to send stuff even within a huge city. I used to work as freelancer journalist and most of the time I had to jump in when I was doing press work as a single project for companies, that had been let down by their actual partners for press and pr. These were the jobs, that got me the most money in very short time. But also, these were the jobs, that needed secure and fast mail handling.
    I suppose, the biggest enemy people have when trying to go a new path, is themselves, when listening to the wrong people telling them it wouldn't make sense. Looking back, this was the main problem for me too. I have had so many good ideas, that I gave up because some people said, they don't make sense. And later others had similar or even the same ideas and thrived.
    So I must say: if you have an idea, go for it. Use every single chance you get and don't let others stop you from trying. Most often these people haven't even given your idea a second thought before telling you, that it's not worth trying. So let your guts motivate you. ;-)

  • @Santafefashionweek
    @Santafefashionweek 5 ปีที่แล้ว +15

    Love this lecture, I just finished reading his book, gave me a new perspective on business and marketing

    • @tradelinemedicallab
      @tradelinemedicallab 3 ปีที่แล้ว

      Znnrd d m zz mcnmdbwh dvd is jwasb I nn jw bring bbbbb evvv his befe bnbbwdhnvvdm w dams he k ddddbebeqnnrdwd z

    • @vaibhavrita2060
      @vaibhavrita2060 3 ปีที่แล้ว

      Can u tell me the name of the book u read ?

    • @stellauwaechue4132
      @stellauwaechue4132 ปีที่แล้ว

      @@vaibhavrita2060 This is Marketing

    • @vaibhavrita2060
      @vaibhavrita2060 ปีที่แล้ว +1

      @@stellauwaechue4132 thank you ...shall buy and read it ASAP now :D

  • @davidstar2362
    @davidstar2362 4 ปีที่แล้ว +1

    nice talk

  • @MakeMoneyOnline101Tips
    @MakeMoneyOnline101Tips 3 ปีที่แล้ว +3

    Love Seths talks this another good one - thank you for sharing

    • @AudioPervert1
      @AudioPervert1 3 ปีที่แล้ว

      clearly a product of the dominant culture, all such talks are eventually lost, inconsequential blabber down the black hole of consumption.

  • @nictegki
    @nictegki 2 ปีที่แล้ว

    @42:19 solution to airplane ✈️ recurrent Seth's story @1:17:36 his MB @1:18:55 súper expressive

  • @harryseibert457
    @harryseibert457 5 ปีที่แล้ว +20

    "He lays 5 or 6 eggs a day" that some
    Awesome rooster!

    • @Hexspa
      @Hexspa 4 ปีที่แล้ว +1

      harry seibert where my country bumpkins at

    • @TheVjaimes
      @TheVjaimes 4 ปีที่แล้ว

      A week

    • @ImAChristianFirst
      @ImAChristianFirst 3 ปีที่แล้ว +1

      I noticed that too. What rooster lays an egg?

    • @ImAChristianFirst
      @ImAChristianFirst 3 ปีที่แล้ว +1

      Transgender chicken

    • @harryseibert457
      @harryseibert457 3 ปีที่แล้ว +3

      @@ImAChristianFirst is that why the eggs are colored like a rainbow

  • @flaevbeatzmusic
    @flaevbeatzmusic 3 ปีที่แล้ว +2

    1:17:48 - Another great point! What do you think, guys? 👇🏾

  • @masterjames4581
    @masterjames4581 3 ปีที่แล้ว

    Relative marking to the end user and product.

  • @johndunbar7293
    @johndunbar7293 10 หลายเดือนก่อน

    Got a big Nugget in the first 2 minutes!

  • @penjamfilms
    @penjamfilms 3 ปีที่แล้ว +12

    Excellent lecture. And I'm not even in marketing. :)

    • @gabrielhernandez4395
      @gabrielhernandez4395 3 ปีที่แล้ว +2

      Yyyuuuyyyyuuyyyyyyyyyyyyuyuyyyyyyyyyyydd's nmmnnnnnmmn nmnnnn nnmnmmlmmmnn MN b

  • @ronaldcastrovega5618
    @ronaldcastrovega5618 3 ปีที่แล้ว +2

    this kind of content is a good product that is made for people who care, like us 😄

  • @JPBSEE
    @JPBSEE 3 ปีที่แล้ว

    Wow this is the Audible book "The Dip", Thank you for sharing.

  • @keepcreationprocess
    @keepcreationprocess 3 ปีที่แล้ว

    ooohh really, this gives me new insights in how ...to earn money.....I have not succeeded a dime selling or earning anything..... by myself and product

  • @4CardsMan
    @4CardsMan 3 ปีที่แล้ว +7

    In the future, would you please repeat the question for the on line audience? The asker has no microphone?

    • @napolunatico
      @napolunatico 3 ปีที่แล้ว

      It would've been a lot better whith the audience's questions.

  • @visionsoftheend4299
    @visionsoftheend4299 2 ปีที่แล้ว

    1:04:34 - there you have a reason why Mr Godin was in The Knowledge Project

  • @daniel.adeyemi
    @daniel.adeyemi 4 ปีที่แล้ว

    ❤️❤️❤️

  • @georginaolley5880
    @georginaolley5880 3 ปีที่แล้ว +1

    Call me a marketing blooper pedant buuut, did anyone else spot the rooster right at the beginning...and when Seth said 'he lays X eggs'? Roosters don't lay eggs...😜

  • @jeandistefano5486
    @jeandistefano5486 5 ปีที่แล้ว +2

    I am in the process of growing my non profit "Olga Global" I recently returned from a visit to Kibera. I visited a medical clinic that helps the residents in Kibera. Olga Global wants to help with the water availability in Kibera. Gina in Lights

  • @dincadragosn
    @dincadragosn 3 ปีที่แล้ว

    That's deep 1:16:13

  • @streetbillionairementor
    @streetbillionairementor 3 ปีที่แล้ว

    1:16:50-1:16:56 relate

  • @DJSTOEK
    @DJSTOEK 3 ปีที่แล้ว

    💘

  • @razakovakbar
    @razakovakbar 2 ปีที่แล้ว

    He is marketing the marketing

  • @marcelnz
    @marcelnz 3 ปีที่แล้ว +9

    I'm at min. 22 and Seth points out the Spanish flu. The irony of it today, with Covid-19

    • @PHlophe
      @PHlophe 3 ปีที่แล้ว

      you've recovered too ?

  • @anderskrusell9463
    @anderskrusell9463 9 หลายเดือนก่อน

    Ok speak.
    But the Q&A's are more interesting when you can hear the questions😂

  • @oskardinovta6592
    @oskardinovta6592 4 ปีที่แล้ว +12

    Seeking minimum viable audience and delight them

  • @ramentransformers773
    @ramentransformers773 3 ปีที่แล้ว

    i think the iphone was a bad example, the first iphone sold so hard, that when i managed to get two of them via US, i was able to sell them for 2x the price on ebay europe.

  • @sirisaksirisak6981
    @sirisaksirisak6981 3 ปีที่แล้ว +2

    Heart come first, do later.

  • @herbpalmerjr5562
    @herbpalmerjr5562 3 ปีที่แล้ว +2

    The purple cow... #lobsterlabmedia

  • @Chandler-Lyles
    @Chandler-Lyles 2 ปีที่แล้ว +1

    What I wouldn't do to have been on that plane when Seth asked for someone to ride with him for an hour.

  • @justintuccimusic
    @justintuccimusic 9 หลายเดือนก่อน

    51:00

  • @markhorkids774
    @markhorkids774 2 ปีที่แล้ว

    internet per kuch bi sikhnay sy phelay yeah video lazmi daykhain
    @

  • @herbpalmerjr5562
    @herbpalmerjr5562 3 ปีที่แล้ว +5

    3 am and working on the film and book dream #lobsterlabmedia

  • @ChrisCoombes
    @ChrisCoombes 3 ปีที่แล้ว +2

    22:28 COVID Foreshadowing

  • @chocharutvikpalabhai7533
    @chocharutvikpalabhai7533 3 ปีที่แล้ว

    57:16 which book is he suggesting?

    • @TANTOSS1
      @TANTOSS1 3 ปีที่แล้ว

      A book called the inevitable here's the link kk.org/books/the-inevitable/

    • @chocharutvikpalabhai7533
      @chocharutvikpalabhai7533 3 ปีที่แล้ว +1

      @@TANTOSS1 thankyou sir

    • @TANTOSS1
      @TANTOSS1 3 ปีที่แล้ว

      @@chocharutvikpalabhai7533 no probs

  • @masterjames4581
    @masterjames4581 3 ปีที่แล้ว

    New tags for Instagram marketing brand #yoyo #rightmove #marketing #checkmate #sendit

  • @gatorcellman
    @gatorcellman 2 ปีที่แล้ว

    The only thing I would clarify is the idea of ignoring demographics and concentrating solely on psychographics. There is clearly overlap between he two. If I’m Ferrari and I solely concentrate on people who love cars, that may include those who can’t afford it now or in the future. I really need to consider who an afford, what is their income, where do they live, how old, etc. Am I wrong?

  • @kingleo7006
    @kingleo7006 3 ปีที่แล้ว

    The Millionaire's Bookshelf: What the Rich Read to Get Ahead: th-cam.com/video/f_f0Iev8yrg/w-d-xo.html

  • @KingRetro96
    @KingRetro96 3 ปีที่แล้ว

    @55:20

  • @sirisaksirisak6981
    @sirisaksirisak6981 3 ปีที่แล้ว

    Add a bit more about rainbow cocktail this use special skill in pouring liquer into 7 layers but not making them mix together by using the density of liquid from hardest first and lightest on the top (brandy) some light the fire before serving.

  • @justuseapen
    @justuseapen 3 ปีที่แล้ว +1

    HE doesn't lay any eggs because roosters don't lay eggs SETH

  • @looploop222
    @looploop222 4 ปีที่แล้ว

    who knows what does RO mean?

    • @AnnPorterCourtTherapist
      @AnnPorterCourtTherapist 4 ปีที่แล้ว

      R0, pronounced “R naught,” is a mathematical term that indicates how contagious an infectious disease is. It’s also referred to as the reproduction number. As an infection is transmitted to new people, it reproduces itself. When Seth Godin uses this term, he is using it under a marketing principle - how your product and service is transmitted to new people - like a spread of a virus (think of Covid-19 for May 2020 and how fast that virus has spread).

    • @looploop222
      @looploop222 4 ปีที่แล้ว

      @@AnnPorterCourtTherapist Thank you. Do you have any relationship with Michael Porter?

    • @AnnPorterCourtTherapist
      @AnnPorterCourtTherapist 4 ปีที่แล้ว

      @@looploop222 no relationship

    • @looploop222
      @looploop222 4 ปีที่แล้ว

      @@AnnPorterCourtTherapist I read what was written in your channel. Very interesting topic it was. Why don't you continue to post more comment about self-esteem. People like me with 0 self confident need it

    • @RARELYFOUND
      @RARELYFOUND 3 ปีที่แล้ว

      RO means reverse osmosis it's a process that is used to separate dirt from water by passing excess water through a semi-permeable membrane.

  • @iceyred6668
    @iceyred6668 2 ปีที่แล้ว

    Indentation style question - SlickEdit Community BBc,.// Nd.D

  • @herbpalmerjr5562
    @herbpalmerjr5562 3 ปีที่แล้ว

    they picked the wrong chicken... wait- what

  • @timbrooks2763
    @timbrooks2763 3 ปีที่แล้ว +1

    you said a he chicken laying a egg lol, clever people can be so foolish ;)

  • @armenjaya6121
    @armenjaya6121 ปีที่แล้ว

    by

  • @leighcowan
    @leighcowan 3 ปีที่แล้ว +1

    His is not the proper definition of Marketing. A more accurate definition is, "Marketing is the management of exchange."

  • @mjlopezlara
    @mjlopezlara 3 ปีที่แล้ว

    A

  • @frugalgardener7921
    @frugalgardener7921 2 ปีที่แล้ว

    Albany to White Plains in 45 minutes. What else you exaggerating here. ?