The Principle of Design 1. Visual weight, make balance of your art work for the eye. 2. Unity, the relationship between elements. 3. Contrast, creating visual hierarchy. The use of different, colors, textures, shapes 4. Emphasis, use of negative, positive relationship, colors, lines. 5. Repetition, repeat the same element through a design, to create consistency 6. Pattern, the repetitions of multiple design elements 7. Rhythm, creating organized type of movement, the path our eyes takes us 8. Movement, the path our eyes takes through a design composition 9. Proportion a sense of unity creation, well to each other, that can add balance and harmony 10. Harmony is the sense of cohesiveness between the elements in the composition, somehow related 11. Variety creates contrast and tension in design composition, can be intriguing for the viewers. These are the foundation for creating a composition, that can help you create a structure that is strong and presented in the right way. These principles will also help you understand; how other design are built or if you are missing the piece of the puzzle or editing process, when you are designing something to make sure your design works with these rules and help you design with purpose by giving function to every element in the composition and communicate clear message. From now on when you see design you can decode it and why each piece is there and what is its function.
Excellent presentation…I’m a painter and these same principles apply to fine art; many artists want to skip this type of learning and end up not understanding why their paintings aren’t successful.
This woman has her head on straight (and balanced). I like her approach, can learn from her, and be happy with the results. Her examples are great examples, accurate, and helpful. I recommend her to design classes around the world. Thank you Laura for your clear teaching methods and your dedication to a more pleasing world.
I have just invested 2 days into trying to figure out how to get started with design and got nowhere. Then someone pointed me to this video. Now it all makes sense and I feel like I am in a place to explore further into each of the principles you mentioned. So thank you! This was very helpful.
Thank you Laura and thank you Envato Tuts+ for this incredible and cut-to-the-chase video. 😍 I didn't know the principles but here I am working for a company as a lead UI/UX designer lol. I am really glad I stumbled upon this video thanks to TH-cam's algorithm haha. 😄 Edit: In the Rhythm section, we can't also say there's no clear system for the repetition of the colours. If you be a little bit more playful then you'll start to see the pattern or system and using that system the blocks of the same colours were placed. Or maybe it's just me. 1 - Start from the bottom green block and image a ball hitting and ricocheting to the green block on the top. 2 - Now continue playing that old DVD icon thing that bounces off the border of the TV screen. 3 - Now place blocks of the same width right where the box hits and bounces off. 4 - Increase or decrease the width/height of the blocks and change colours. 5 - Your last hit point should be the blue block on the top.
The principal of design are as follows: 1_BALANCE 2_UNITY 3_CONTRAST 4_EMPHASIS 5_REPITATION 6_PATTERN 7_RYTHEM 8_MOVEMEMT 9_PROPORTION 10_HORMONY 11_VERITY 12_ THANK YOU FOR THIS
Color Theory is important too. If we don't learn color theory, we could create chaotic art pieces. One more thing, do not add too much contrast. This makes your art piece so chaotic that your brain couldn't process it correctly. Overall, amazing video!
Excellent video. I really like your examples and your way of explaining. I've been a graphic designer for 10 years but I still like to watch different people's explanations of the basic principles because I like seeing and hearing other peoples ways of interpreting, explaining, and demonstrating them.
Thank you. I am a business owner (a bootstrapped startup, to be more accurate) and this is what I exactly needed!! Unless you have knowledge of these concepts, you cannot guide your employees to design better
Balance : equal spread of visual element. Unity : consistent layout, style, and matching combination of colors. Contrast : making hirarchy or making vocal point through different use of shape, color, for, etc. Emphasis : using contrast to point out specific thing. Repetition : create consistency for branding, can be used for unity. Pattern : can be used for branding or give character to your design. Rythm : creating movement with specific organizationan pattern. Movement : Dynamic compotition to create a sequeance for the eye. Proportion : the unity of scaling to create balance, and also give hirarchy. Harmony : cohesivness of the element of the design, same templates, related shape, matching color or using gradient, ect. Variety : using Variety of element to create more contrast. From what i learn form this video, every element are related with each other, and sometimes it can make us confused which one come first. It better for us to choose some principle based on our big concept of the project, and then use the other non chosen principle to enhance the chosen principle.
wow! I've come across so many videos with titles like this, but they were almost completely useless. This video, however, is very useful and informational! Thank you for sharing
been teaching myself design for a few months now and never watched a video on the principle (silly me, I know) but this video made me feel like I suddenly know all the secrets!!! Thank you!! Super helpful!!
Thany u sooo mush for the translation in Arabic , This Arabic translation helped me and gave me the opportunity to learn. I hope the rest of the videos will also be translated I love u 💗 Thanks 🙏🙏
The course has a simple and efficient context. It is a must-watch. Miss Keung has a clear tone of voice, and her speech speed is appropriate. Well done, good job!
This is my first time enjoying your TH-cam channel. Great content! Looking forward to hearing more from you! Your video was so informative. Thank you so much!
00:00 Understanding the principles of design is crucial for creating visually pleasing and functional work. 02:37 Design principles: Unity and Contrast 05:38 Design principles: Contrast, Emphasis, and Repetition 08:29 Design principles: repetition, pattern, and rhythm 11:21 Design principles: Rhythm and Movement 13:59 Design principles: Proportion and Harmony 16:24 Harmony and variety are important principles of design. 19:06 Understanding the principles of design is crucial for creating a strong composition. Crafted by Merlin AI.
Thanks for this course. It would be more helpful for beginners, if we could see examples where these principles are not reflected. For instance, to see something without unity or without balance etc.
You are giving us an eye to interpret the design of images. A good design interacts successfully in the sense of harmonious and beautiful proportion and balance.
This was an awesome course. Simple a strait to the point I loved it. But I wish Envato would recognize that we know this channel is Branded by Envato, so there is no need to call every example "An Envato Elements Example". It gets kinda distracting and Annoying after the 7th time. 😂It's like "I know this is ENVATO'S ELEMENTS! I KNOW!" LoL 🤣It's not really that serious, but it was distracting every time I heard it after the 7th time. BUT I LOVED THE LECTURE, AND HER TEACHING STYLE. IT WAS PERFECT PERFECT PERFECT!!!!! 😍🤩🥰
11:31 this is a reference poster by Rosmarie TISSI is in the style of De Stijl style follows the rules of modernism with abstract which makes sense for it’s “no clear system” - What is also not explained is how the rectangles are related to typography layout of setting this border (highlighted) which is the system, part of a branded series without the set the context/system is missing the understanding of it’s “system”. Stated in an article “I have always reduced my design to the essential, employed only few elements and played with the proportions and the empty spaces.” - Designculture
Wow, a free course on the Principles of Design - what a gift! It's resources like these that help fuel the creativity that we, at Ceros, strive to bring into our work. We're all about empowering designers with the right tools and knowledge. Your content is a wonderful contribution to the design community. Keep up the exceptional work!
There are so many principles to take in to account, while composing a winning design, and obviously THERE is NO WAY one can incorporate all the mention elements in one art piece or project, So could you help us in understanding with your NEXT TUTORIAL what to retain and what to let go or in other words what element complement the other element and what work in contrast so while we sit to execute a project we can actually produce a compelling design and don't get BRAIN FREEZE considering all mentioned elements altogether. Your reply/ next tutorial will really be appreciated.
Thank you so much, this was so helpful , I just want to ask , I'm a bignner , dose these whole principles always should be in every design we made ? for example I want to make a design and I will follow all the principles in my design exapt the " Movment principle " for example , is that will be ok ? sorry my English not that good
Great video thanks! Just a small question regarding the second to last example "a bout de souffle". It also plays with breaking the words outside of frame and I wonder how this style fits into variety or one of the others mentioned in the video (how to use it correctly and when not to). great work!
i like learning about these principles and we have put names on these abstract concepts, but i find intuition to be more important than anything, and all these things end up at the same thing "IMPORTANCE" , because how is emphasis any different than contrast? or contrast is any different than repetition? or variety? in the end we just making some things more important than others rest is your strategy or way to do things
If you liked this one, check out our new video The Principles of Motion Design: th-cam.com/video/0N0NHlvMEWs/w-d-xo.html
I’m a self-taught artist, and I’m just now taking online TH-cam art courses to help improve my art. So thank you for this!
The Principle of Design
1. Visual weight, make balance of your art work for the eye.
2. Unity, the relationship between elements.
3. Contrast, creating visual hierarchy. The use of different, colors, textures, shapes
4. Emphasis, use of negative, positive relationship, colors, lines.
5. Repetition, repeat the same element through a design, to create consistency
6. Pattern, the repetitions of multiple design elements
7. Rhythm, creating organized type of movement, the path our eyes takes us
8. Movement, the path our eyes takes through a design composition
9. Proportion a sense of unity creation, well to each other, that can add balance and harmony
10. Harmony is the sense of cohesiveness between the elements in the composition, somehow related
11. Variety creates contrast and tension in design composition, can be intriguing for the viewers.
These are the foundation for creating a composition, that can help you create a structure that is strong and presented in the right way. These principles will also help you understand; how other design are built or if you are missing the piece of the puzzle or editing process, when you are designing something to make sure your design works with these rules and help you design with purpose by giving function to every element in the composition and communicate clear message.
From now on when you see design you can decode it and why each piece is there and what is its function.
Thanks 👍
Works for NOTE TAKING TOO
tysm, i needed it for exam
🎉❤
❤
Excellent presentation…I’m a painter and these same principles apply to fine art; many artists want to skip this type of learning and end up not understanding why their paintings aren’t successful.
Glad it was helpful!
This woman has her head on straight (and balanced). I like her approach, can learn from her, and be happy with the results. Her examples are great examples, accurate, and helpful. I recommend her to design classes around the world. Thank you Laura for your clear teaching methods and your dedication to a more pleasing world.
Contrast,Balance,Emphasis,Proportion, Hierarchy,Repetition,Rhythm, Pattern, White space,Movement,Variety,Unity.
Thank you!
Can you please explain growth as a principle of design.
Different ways to achieve said designing principles?
great
art is, about sense and taste
Principles, in order of mention:
1. Balance
2. Unity
3. Contrast
4. Emphasis
5. Repetition
6. Pattern
7. Rhythm
8. Movement
9. Proportion
10. Harmony
11. Variety
You, Miss, took the time to keep things organized. When you make your first million, I'll take you to lunch.
Thanks 👍
A hero can be anyone
Thanks
hey can you help me pls .....
applications of design pls help
I have just invested 2 days into trying to figure out how to get started with design and got nowhere. Then someone pointed me to this video. Now it all makes sense and I feel like I am in a place to explore further into each of the principles you mentioned. So thank you! This was very helpful.
Thank you Laura and thank you Envato Tuts+ for this incredible and cut-to-the-chase video. 😍
I didn't know the principles but here I am working for a company as a lead UI/UX designer lol.
I am really glad I stumbled upon this video thanks to TH-cam's algorithm haha. 😄
Edit: In the Rhythm section, we can't also say there's no clear system for the repetition of the colours. If you be a little bit more playful then you'll start to see the pattern or system and using that system the blocks of the same colours were placed. Or maybe it's just me.
1 - Start from the bottom green block and image a ball hitting and ricocheting to the green block on the top.
2 - Now continue playing that old DVD icon thing that bounces off the border of the TV screen.
3 - Now place blocks of the same width right where the box hits and bounces off.
4 - Increase or decrease the width/height of the blocks and change colours.
5 - Your last hit point should be the blue block on the top.
The principal of design are as follows:
1_BALANCE
2_UNITY
3_CONTRAST
4_EMPHASIS
5_REPITATION
6_PATTERN
7_RYTHEM
8_MOVEMEMT
9_PROPORTION
10_HORMONY
11_VERITY
12_ THANK YOU FOR THIS
Color Theory is important too. If we don't learn color theory, we could create chaotic art pieces. One more thing, do not add too much contrast. This makes your art piece so chaotic that your brain couldn't process it correctly. Overall, amazing video!
DEAR YT ALGORITHM: please recommend me more design lessons, filled with tips and experience such as this video. Thank you, truly yours.
Excellent video. I really like your examples and your way of explaining. I've been a graphic designer for 10 years but I still like to watch different people's explanations of the basic principles because I like seeing and hearing other peoples ways of interpreting, explaining, and demonstrating them.
I'm beginning to study design and art. Could you please share some books where I can study these principles further?
Thank you. I am a business owner (a bootstrapped startup, to be more accurate) and this is what I exactly needed!! Unless you have knowledge of these concepts, you cannot guide your employees to design better
So much good info in a short video! Thank you again!
You are so welcome!
Balance : equal spread of visual element.
Unity : consistent layout, style, and matching combination of colors.
Contrast : making hirarchy or making vocal point through different use of shape, color, for, etc.
Emphasis : using contrast to point out specific thing.
Repetition : create consistency for branding, can be used for unity.
Pattern : can be used for branding or give character to your design.
Rythm : creating movement with specific organizationan pattern.
Movement : Dynamic compotition to create a sequeance for the eye.
Proportion : the unity of scaling to create balance, and also give hirarchy.
Harmony : cohesivness of the element of the design, same templates, related shape, matching color or using gradient, ect.
Variety : using Variety of element to create more contrast.
From what i learn form this video, every element are related with each other, and sometimes it can make us confused which one come first. It better for us to choose some principle based on our big concept of the project, and then use the other non chosen principle to enhance the chosen principle.
So happy that i found this video🎉
You're doing wonderful job❤
इस वीडियो को बनाने के लिए धन्यवाद, भारत की ओर से प्यार और सम्मान
💚
I'm definitely watching this playlist. High quality content and a wonderful teacher!!! I can only thank you all for the excellent work!
wow! I've come across so many videos with titles like this, but they were almost completely useless. This video, however, is very useful and informational! Thank you for sharing
Great. I'm a Graphic Designer/ Copywriter/ Painter from the Philippines. This is helpful
Glad it was helpful!
Another course from Laura! Excited to see this one :D
been teaching myself design for a few months now and never watched a video on the principle (silly me, I know) but this video made me feel like I suddenly know all the secrets!!! Thank you!! Super helpful!!
Thany u sooo mush for the translation in Arabic , This Arabic translation helped me and gave me the opportunity to learn. I hope the rest of the videos will also be translated
I love u 💗
Thanks 🙏🙏
really loved the poster examples you picked out for this video! super helpful
Glad you liked it!!
So much thanks for the Wonderful Class! A lot to learn and apply from here! Kudos to Envato for such helpful content that is absolutely free!
You're very welcome!
I second that!
The course has a simple and efficient context. It is a must-watch. Miss Keung has a clear tone of voice, and her speech speed is appropriate. Well done, good job!
thank you so much Laura ❤ I'm learning a lot from you , like I'm literally taking notes from each video of yours, thank you so much
This is my first time enjoying your TH-cam channel. Great content! Looking forward to hearing more from you! Your video was so informative. Thank you so much!
Awesome! Thank you!
That was so helpful thank you so much ! I finally found the rules of design I was looking for.
Glad it was helpful!
Superb presentation, engaging delivery of content, aptly explains in most simplistic way about design elements
Thanks a lot 😊
Thank you very informative. Perfect lesson and samples.
I'm Praise, and new to graphics design I came across this great tutorial session. It was helpful. Thank you so much.
Great that it was helpful.
Listen at 2x speed. 10 mins. well spent. Thank you.
Great! I love the way you explaining . Makes easier to understand! Thank you!
Woww. This really is like literature. Why elements are used and what effects they create. Really cool stuff.
Thanks for such an informative and well explained video. I showed it to my Art Class :)
Love this lessons! True design mindset. Thanks Laura
You're so welcome!
00:00 Understanding the principles of design is crucial for creating visually pleasing and functional work.
02:37 Design principles: Unity and Contrast
05:38 Design principles: Contrast, Emphasis, and Repetition
08:29 Design principles: repetition, pattern, and rhythm
11:21 Design principles: Rhythm and Movement
13:59 Design principles: Proportion and Harmony
16:24 Harmony and variety are important principles of design.
19:06 Understanding the principles of design is crucial for creating a strong composition.
Crafted by Merlin AI.
Thanks for this course. It would be more helpful for beginners, if we could see examples where these principles are not reflected. For instance, to see something without unity or without balance etc.
Your general base of teaching is very cool and classy. The lessons worked out too. Thanks a bunch!!!
Great to hear!
Loved the examples picked to illustrate the concepts here 💛
You are giving us an eye to interpret the design of images. A good design interacts successfully in the sense of harmonious and beautiful proportion and balance.
This was an awesome course. Simple a strait to the point I loved it. But I wish Envato would recognize that we know this channel is Branded by Envato, so there is no need to call every example "An Envato Elements Example". It gets kinda distracting and Annoying after the 7th time. 😂It's like "I know this is ENVATO'S ELEMENTS! I KNOW!" LoL 🤣It's not really that serious, but it was distracting every time I heard it after the 7th time. BUT I LOVED THE LECTURE, AND HER TEACHING STYLE. IT WAS PERFECT PERFECT PERFECT!!!!! 😍🤩🥰
Nice info about Graphics design principles.
11:31 this is a reference poster by Rosmarie TISSI is in the style of De Stijl style follows the rules of modernism with abstract which makes sense for it’s “no clear system” - What is also not explained is how the rectangles are related to typography layout of setting this border (highlighted) which is the system, part of a branded series without the set the context/system is missing the understanding of it’s “system”.
Stated in an article “I have always reduced my design to the essential, employed only few elements and played with the proportions and the empty spaces.” - Designculture
Thank you Envato. Thank you Laura
Thank you for watching 🎉💚
I appreciate the presentation. It is always great to understand the building blocks of design.
Can you also show in your next videos, examples of a 'bad' version, where the design can go wrong, not just when it goes well please?
thank you very much sis for your easy and understandable explanation what it's means principles of GD !
Most welcome 😊
Good video and some great examples to illustrate
Wow, a free course on the Principles of Design - what a gift! It's resources like these that help fuel the creativity that we, at Ceros, strive to bring into our work. We're all about empowering designers with the right tools and knowledge. Your content is a wonderful contribution to the design community. Keep up the exceptional work!
You're very welcome!
Thank you and you have a great speaking voice ..
18:20 I have a question, is it necessary to have (all) of these elements in one design composition?
Thank you so much Sensei! You are a blessing!
You too!
What the hell, once I saw that you work with Dan Scott I was sure your team offers great courses 👍 nice video btw!
Thank you for this highly informing video!! Well done
Thank you for this. It looks really diffcult.
Wonderful tutorial and chnnel
Thanks so much 😊
A lot of thanks for making and sharing your video!!
My pleasure!
Very cool, I wish more videos for graphic design❤️❤️❤️❤️
Awesomeness! Thank you so much for this!
Much love.. Thanks
My fav is balance harmony pattern and randomness
thank you for sharing this information! 😊
Thank you so much for this informative video....I am learning...
nice, I never really consciously acknowledged that using different fonts styes (like sans vs seriff) was also a form of contrast.
Just the answer I've been looking for. Thank you so much
Glad I could help!
Thank you for your great tips!
Glad you like them!
10:13 the name on the business card is Maringa Polva, I wonder if it’s a completely random name cause Maringa is actually my hometown in Brazil!!!
I'm feeling pretty excited....!!
so useful! thanks!
Very nice and clear, thanks! How to get started? How to choose what principle to use?any tips on that? any videos in your channel on these topics?
There are so many principles to take in to account, while composing a winning design, and obviously THERE is NO WAY one can incorporate all the mention elements in one art piece or project,
So could you help us in understanding with your NEXT TUTORIAL what to retain and what to let go or in other words what element complement the other element and what work in contrast so while we sit to execute a project we can actually produce a compelling design and don't get BRAIN FREEZE considering all mentioned elements altogether.
Your reply/ next tutorial will really be appreciated.
Great video! Thanks you a lot.
princles ,in order of mention 1. balance2.uinity 3.costrarast Eemphasis 5.Repettion 6Pateern 7Rtyem 8.Movement3.Protion10. Harmony 11. Varitey
Good video I appreciate you fine presentation
I love you brother!thank you so much
Thank you, it works perfect!
thanks man . you helped me so much thank you again
Glad I could help
Yay I made it to this one!
Thanks for your time
My pleasure
Thank you so much, this was so helpful ,
I just want to ask , I'm a bignner , dose these whole principles always should be in every design we made ? for example I want to make a design and I will follow all the principles in my design exapt the " Movment principle " for example , is that will be ok ?
sorry my English not that good
art is sense and taste
thanx for info
Great course as always!
Glad you think so!
Love your tutorial. Do you do branding /logo work?
Thank you so much. I appreciate you a lot.
Great Video ..Thank You So Much
You are welcome!
Great video thanks! Just a small question regarding the second to last example "a bout de souffle". It also plays with breaking the words outside of frame and I wonder how this style fits into variety or one of the others mentioned in the video (how to use it correctly and when not to). great work!
Excellent 😊 Thanks 🕊🎨
Thank you! Cheers!
Hi, could you please elaborate on the origins of these principles? Thanks
This video tutorial is soo excellent. Highly ecommended
Glad it was helpful!
Great vid 🙌🏾
Thank you!! 😊
which app is this? it looks nice
Muchas gracias por los doblajes al Español ❤
Con mucho gusto!
Excellent video.
Glad you liked it!
Hello Thank you so much for the video.
Can you also explain what is the defference between unity and harmony
Thanks in Advance
i like learning about these principles and we have put names on these abstract concepts, but i find intuition to be more important than anything, and all these things end up at the same thing "IMPORTANCE" , because how is emphasis any different than contrast? or contrast is any different than repetition? or variety? in the end we just making some things more important than others rest is your strategy or way to do things
Please what platform are you using to carried out this presentation or tutorial
Amazing content and explanation 👍🏼
Glad you liked it!
Such a great video! I'm beginning to study design and art. Could you please share some books where I can study these principles further?