The "deinfluencing" trend is just rebranded "HONEST reviews" and antihauls. All have come to popularity amid waves of consumer fatigue and influencer distrust
Jordan you are my absolute favourite, I adore you! I'm autistic and my executive dysfunction issues are insane, I find personal hygiene and house cleaning almost impossible. when you come out with a video or pod episode I can clean and take care of myself so much easier. it's like a friend has come over to keep me company and it reduces my meltdowns so much! every autistic needs an ADHD comfort youtuber
i remember very recently i cleaned my room while listening to her videos for TWO OR THREE WHOLE HOURS!!!! I dusted and everything and cleaned my table with soap...after so long..it was amazing. I know what u meannnn
You are so right about skincare. I’ve found that even when I try and do a *proper* routine and use more than a moisturizer my skin get irritated and sensitive. Unnecessary. 2. The supplement adds piss me off. I think it’s wild that people feel comfortable making all these claims about supplements with no pharmaceutical knowledge + if you do need supplements or want them it’s so much cheaper to get them from the drug store or Costco.
I think a part of it is just that it feels good to eat something "good for you". Personalised pills mailed to your door with your name on it bring more capital than just saying "enjoy a balanced diet".
THIS HAPPENED TO ME WHEN I WAS YOUNGER AND MY FRIENDS MUM GAVE ME ALOE VERA GEL AND IT WAS SOMEHOW CURED LIKE WITHIN A MONTH. i suffered so badly with eczema as a kid so i was kinda shocked that it worked lol
Along with consumer fatigue I feel like people just can't afford things anymore amid inflation and cost of living so people are really looking for ways in which to 'save money' and not wasting their money on things deemed useless. I honestly feel like, much like you said, the difference between deinfluencing videos/tiktoks and 'things I hate' (TIH) ones are that with deinfluencing videos the question is kind of put to the audience of whether they feel they really need something (like they will mention its use or what it works similarly to) rather than with TIH videos that are just the influencer personally telling you not to buy them because they personally feel they are a waste of money. The thing with TIH videos is usually by telling you not to buy something they are at the same time telling you to get something else, just not this. Instead a better version of the this. Not don't get this or anything like it because you don't need it. I also agree with people getting their coin but I don't see how someone doing deinfluencing content can really have any sponsorships without either pissing all over the company sponsoring them or straight up lying to their audience. Anyways, I personally love the casualness of your podcasts and your long intros and the not as structured element of them. They're really fun to watch/listen to and I loved the conversation of this episode.
As someone with adhd the intro is so relatable, you're totally allowed to say you have it even if you're not 'officially' diagnosed if you strongly struggle with the same symptoms.
no cause you're so right. I find 10 step skin care routines make my skin break the heck out, just washing it with and putting on like, the most basic products makes me have so much clearer skin.
For me, people who tell you to buy a (cheaper) alternative aren't really deinfluencing. I think it is very valuable content, as it may stop people from buying an expensive, overhyped product, but it does not stop people from buying stuff. And as you said in the part about the people who talk about products they don't like: The point of deinfluencing is partly making a point about overconsumption. And just buying something else doesn't help with overconsumption at all. Personally, I am also fine when people who make deinfluencing content do ads. But they will have to be more picky with the brands/products they chose to support, (which is honestly something I wish all influencers would do). There are also many environmental / minimalist content creaters who take brand deals without losing their credibility. Also, as a fellow ADHD-er I totally got the energy in this podcast. Love the rebrand: voicenotes is such an accurate title. I'm looking forward to the next episode!
Loved this ep ! When I finally clocked that I didn’t / shouldn’t / can’t own and consume the amount of stuff influencers can (especially in lockdown) I was soooo much more content in my life and how I was living. So easy to think instagram is real life and these people are ‘just like me’
Hi Jordan ❤ I hope you’re doing well 🥰 I just wanted to say thanks for making videos. Your podcast and videos have helped me so much, but especially recently as I’ve been having a really hard time. Thank you ❤
I love your podcast episodes!! I feel like I’m getting to know you more in these ones vs your main channel (obvi still love your main channel sm) but it feels like we’re just friends hanging out and I’m living for it, we’re so similar. Keep doing you girl, ily. Hi from America🫶🏻
I really appreciate when you talked about why you stopped being vegan you said it was personal to you rather than saying no one should be. I’ve been vegan for almost a decade and I swear my mum thinks I’m going to spontaneously drop dead everyday
I do feel like influencers should do more giveaways, I know that beauty gurus skinfluencers get sooo much makeup in every shade. There should be a scheme whereby they donate it to people studying beauty/estheticians etc, give the broke generation a leg up ya know? Instead of just draining the budget even more lol. I wanted to be a makeup artist a couple of years back but getting everything for the kit on top of the education costs really put a spanner in the works!
New sub here right before the rebrand and I LOVE the rebrand!! It's so slay 💖💖💖 thank you for talking about your excema, I have psoriasis and my eyelids got so bad :((( you look so great now congrats!! I'm almost there now too and just bought a bunch of new makeup this week! It's so so hard when you love makeup so much and can't even wear light foundation anymore 😪
yesss I keep all my makeup in ONE travel bag and it's basically impossible to get through even one product before it goes bad ... I'm talking YEARS! Srsly don't replace my mascara / foundation until they ACTIVELY give me pinkeye / cystic acne lolol I really think we should embrace the Depression Era Grandma style of living, let's take #deinfluencing one step further ladies
De-Influencing IS influencing! The thing is, influencing itself isn't the big bad! Influencing just means that people will be swayed by things you say or do - parents influence their children, teachers influence their students. We all influence each other and our friends! Even with the words we use! Like twitterspeak! Influencing has this whole negative connotation because of misogyny. Socialites existed before influencers, but we've seen "influencers" since the dawn of time. It's just the scene that changes. The last line of influencers were people who were misinformed about capitalism and eco-safety, but the current line, the "de-influencers" are people who are influencing with knowledge, and belief in the products they're showing/selling. I hope this makes sense; they are still influencers, but the concept of influencing has evolved!
the rosemary oil is driving me to the brink 😭 they need a word filter so i never have to hear those two words together again really enjoyed this episode!!!!!!! its like you speak from my brain
Soooo just wanted to say I love your content and I think you’re a…. -pardon my words- content creator! For me personally i make the distinction between that and an influencer. Influencers build an aspirational image of themselves and they incorporate products into that aspirational lifestyle. That’s why it’s so insidious.. you don’t necessarily know you’re being sold something at all times. With content creators I enjoy what they make (video essays, recipes, fashion or financial advice etc.) and I understand that sponsorships are needed to fund that content. It’s more clearly an ad, although it does usually fit the brand of the creator.
You talking about Tiktok shop made me realise how much I'd seen things constantly plugged without even thinking about it! Sorry you were feeling self conscious by the end 😭 would it help asking us for questions on the topic ahead of filming so you can check back on them during filming if you feel like it? Just a suggestion, I'm a new sub and loving the podcast!
For me personally I think a sponsor reads and influencing are two different things. When someone has a sponsorship there is a level of separation for me cuz I know they are being paid to say the thing is good. Even if they genuinely like it, my brain doesn't view it as a genuine recommendation cuz I know it's an ad. But when someone is just trying things out without a sponsorship attached and they say it's good I am more likely to believe them and feel compelled to purchase it. That's why the Mikayla lash thing was so bad to me. Not only did she lie, but she lied while making it seem like a regular, non sponsored post. By not making the ad obvious she completely bypassed the parts of my brain that protect me from exaggerated advertisements and I was more willing to believe what she was saying and let it influence my purchasing decisions. I feel like we all have become so desensitize to ads and have come to expect them to not tell the full truth. That's what makes influencers so powerful, they cut through all the bright colors and exaggerated claims and get down to what is good and what isn't for us. We trust influencers in a way we don't trust brands or their ads, so when they lie it effects us more than when the brands do it.
OMG the skincare part is so true… had the worst skin of my life when i tried to use all those AHAs, BHAs and acids. magically went away when i only stuck to cleanser, moisturiser and sunscreen. ppl tell you to buy stuff that will ruin your skin if not used properly just for the sake of having « perfect skin » (which is a myth)
for me, the thing that bothers me about “deinfluencing” is that nobody cares to deinfluence until it’s a trend so it’s like kinda ironic but i also do feel it’s at least doing something awareness-wise trend or not.
I know the whole point of this video is don't buy more but I am buying makeup all the time because I always seem to be buying make up that doesn't work well so if you could ever tell us what you use I would appreciate that since your makeup always looks amazing
i feel like whenever you do get to go get your adhd assessment, you should just show them the first 15 mins of this and nothing else will need to be said :D
TikTok shop is literally my nemisis, I’m never the target audience for the products so all the shop posts stick out like a sore thumb in my feed and I always skip them and I will get weightloss and makeup and abayas advertised to me constantly and I’m not interested in any of them
Recommending cheaper alternatives have been around forever. Those are called dupes. Influencers make those videos all the time. I actually don’t love them because I wasted quite a bit of money on said dupe. In the last year or so, dupes are getting better. I would prefer them being called alternatives vs dupes, though. Rarely are they really dupes.
Skin care that's old can actually give you pimples and cause skin issues. I can't stand people that think they need sssoooo much of it, they are burning money
@@sarahloy2003 I feel like Jordan's D.I.L.F. campaign may have had an affect on me, but... other than that, I like Jordan's look and I love Jordan. She's a babe!
Hearing "Hello everybody I hope you're all well" is the life force that keeps me going
truly
🙏
Frrr
The "deinfluencing" trend is just rebranded "HONEST reviews" and antihauls. All have come to popularity amid waves of consumer fatigue and influencer distrust
it’s NOT toxic to talk about how cute you look!!
Jordan you are my absolute favourite, I adore you! I'm autistic and my executive dysfunction issues are insane, I find personal hygiene and house cleaning almost impossible. when you come out with a video or pod episode I can clean and take care of myself so much easier. it's like a friend has come over to keep me company and it reduces my meltdowns so much! every autistic needs an ADHD comfort youtuber
i remember very recently i cleaned my room while listening to her videos for TWO OR THREE WHOLE HOURS!!!! I dusted and everything and cleaned my table with soap...after so long..it was amazing. I know what u meannnn
Actually love the chaos! It feels more like an actual conversation we're having, albeit one sided lol
You are so right about skincare. I’ve found that even when I try and do a *proper* routine and use more than a moisturizer my skin get irritated and sensitive. Unnecessary. 2. The supplement adds piss me off. I think it’s wild that people feel comfortable making all these claims about supplements with no pharmaceutical knowledge + if you do need supplements or want them it’s so much cheaper to get them from the drug store or Costco.
I think a part of it is just that it feels good to eat something "good for you". Personalised pills mailed to your door with your name on it bring more capital than just saying "enjoy a balanced diet".
as someone who struggles with eczema on my eyelids, THANK YOU FOR THE MAKEUP TIPS. omg I cannot use makeup on my eyes atm and it has been the worst.
me too!!
THIS HAPPENED TO ME WHEN I WAS YOUNGER AND MY FRIENDS MUM GAVE ME ALOE VERA GEL AND IT WAS SOMEHOW CURED LIKE WITHIN A MONTH. i suffered so badly with eczema as a kid so i was kinda shocked that it worked lol
Same!!!
Along with consumer fatigue I feel like people just can't afford things anymore amid inflation and cost of living so people are really looking for ways in which to 'save money' and not wasting their money on things deemed useless. I honestly feel like, much like you said, the difference between deinfluencing videos/tiktoks and 'things I hate' (TIH) ones are that with deinfluencing videos the question is kind of put to the audience of whether they feel they really need something (like they will mention its use or what it works similarly to) rather than with TIH videos that are just the influencer personally telling you not to buy them because they personally feel they are a waste of money. The thing with TIH videos is usually by telling you not to buy something they are at the same time telling you to get something else, just not this. Instead a better version of the this. Not don't get this or anything like it because you don't need it.
I also agree with people getting their coin but I don't see how someone doing deinfluencing content can really have any sponsorships without either pissing all over the company sponsoring them or straight up lying to their audience.
Anyways, I personally love the casualness of your podcasts and your long intros and the not as structured element of them. They're really fun to watch/listen to and I loved the conversation of this episode.
As someone with adhd the intro is so relatable, you're totally allowed to say you have it even if you're not 'officially' diagnosed if you strongly struggle with the same symptoms.
no cause you're so right. I find 10 step skin care routines make my skin break the heck out, just washing it with and putting on like, the most basic products makes me have so much clearer skin.
Casual episodes, in-depth episodes - we love em all! :)
I love the chaotic energy 😂❤ It makes it feel more like a voice note and I like it
For me, people who tell you to buy a (cheaper) alternative aren't really deinfluencing. I think it is very valuable content, as it may stop people from buying an expensive, overhyped product, but it does not stop people from buying stuff. And as you said in the part about the people who talk about products they don't like: The point of deinfluencing is partly making a point about overconsumption. And just buying something else doesn't help with overconsumption at all.
Personally, I am also fine when people who make deinfluencing content do ads. But they will have to be more picky with the brands/products they chose to support, (which is honestly something I wish all influencers would do). There are also many environmental / minimalist content creaters who take brand deals without losing their credibility.
Also, as a fellow ADHD-er I totally got the energy in this podcast. Love the rebrand: voicenotes is such an accurate title. I'm looking forward to the next episode!
"influencers" and "de-influencers" do the same thing. They influence viewers with a point of view.
I think she addresses this at the end
Loved this ep ! When I finally clocked that I didn’t / shouldn’t / can’t own and consume the amount of stuff influencers can (especially in lockdown) I was soooo much more content in my life and how I was living. So easy to think instagram is real life and these people are ‘just like me’
i’m obsessed with the range of your music taste
you're so real for the duo lash glue slander and the kiss lash glue praise actually
I love your long intros, one of the best parts of the podcast, pls never change ❤❤❤
Hi Jordan ❤ I hope you’re doing well 🥰 I just wanted to say thanks for making videos. Your podcast and videos have helped me so much, but especially recently as I’ve been having a really hard time. Thank you ❤
the way i know the exact tiktokker you are talking about with the hunger games analysis. I LOVE LEFTIE
the liquid blush thing is SO true, every single pinkish liquid blush looks the same on me
I love your podcast episodes!! I feel like I’m getting to know you more in these ones vs your main channel (obvi still love your main channel sm) but it feels like we’re just friends hanging out and I’m living for it, we’re so similar. Keep doing you girl, ily. Hi from America🫶🏻
I like Jordan’s voice so much haha these videos give me life
I really appreciate when you talked about why you stopped being vegan you said it was personal to you rather than saying no one should be. I’ve been vegan for almost a decade and I swear my mum thinks I’m going to spontaneously drop dead everyday
❤️🔥this episode and all your thoughts. I know it wasn’t your fav but thank you for still uploading
its so cute to see jordan have so much fun while filming this and seeing her so happy
no one:
Jordan: 'THATS SO ME VIBES
I do feel like influencers should do more giveaways, I know that beauty gurus skinfluencers get sooo much makeup in every shade. There should be a scheme whereby they donate it to people studying beauty/estheticians etc, give the broke generation a leg up ya know? Instead of just draining the budget even more lol. I wanted to be a makeup artist a couple of years back but getting everything for the kit on top of the education costs really put a spanner in the works!
New sub here right before the rebrand and I LOVE the rebrand!! It's so slay 💖💖💖 thank you for talking about your excema, I have psoriasis and my eyelids got so bad :((( you look so great now congrats!! I'm almost there now too and just bought a bunch of new makeup this week! It's so so hard when you love makeup so much and can't even wear light foundation anymore 😪
looking stunning as ever!! cant wait to listen while i’m working
yesss I keep all my makeup in ONE travel bag and it's basically impossible to get through even one product before it goes bad ... I'm talking YEARS! Srsly don't replace my mascara / foundation until they ACTIVELY give me pinkeye / cystic acne lolol I really think we should embrace the Depression Era Grandma style of living, let's take #deinfluencing one step further ladies
De-Influencing IS influencing! The thing is, influencing itself isn't the big bad! Influencing just means that people will be swayed by things you say or do - parents influence their children, teachers influence their students. We all influence each other and our friends! Even with the words we use! Like twitterspeak!
Influencing has this whole negative connotation because of misogyny. Socialites existed before influencers, but we've seen "influencers" since the dawn of time. It's just the scene that changes.
The last line of influencers were people who were misinformed about capitalism and eco-safety, but the current line, the "de-influencers" are people who are influencing with knowledge, and belief in the products they're showing/selling.
I hope this makes sense; they are still influencers, but the concept of influencing has evolved!
people sometimes forget that good influence also exists and also counts as influence
This was lovely to get ready for bed to! You looked adorable and I hope Boots is doing well xx💛
You look amazing! I defiantly love the rebranding.
I love your podcast. Just wanna say that Inglot's duraline helps you restore liquid stuff if it's dried.
This was a really good video!
the rosemary oil is driving me to the brink 😭 they need a word filter so i never have to hear those two words together again
really enjoyed this episode!!!!!!! its like you speak from my brain
You literally have the cutest giggle ever
Soooo just wanted to say I love your content and I think you’re a…. -pardon my words- content creator!
For me personally i make the distinction between that and an influencer. Influencers build an aspirational image of themselves and they incorporate products into that aspirational lifestyle. That’s why it’s so insidious.. you don’t necessarily know you’re being sold something at all times. With content creators I enjoy what they make (video essays, recipes, fashion or financial advice etc.) and I understand that sponsorships are needed to fund that content. It’s more clearly an ad, although it does usually fit the brand of the creator.
moooood bojack is SUCH my comfort show ;;
Yes!!!! I was just about to re-watch one of your episodes because I was getting desperate
BOOTS 😭❤️ love boots
You talking about Tiktok shop made me realise how much I'd seen things constantly plugged without even thinking about it! Sorry you were feeling self conscious by the end 😭 would it help asking us for questions on the topic ahead of filming so you can check back on them during filming if you feel like it? Just a suggestion, I'm a new sub and loving the podcast!
You look so beautiful - love the makeup!💫
I also have ADHD and your podcast (especially your intros!!) make me feel so seen 😂😂
Kiss ‘gala’ lashes are really good
For me personally I think a sponsor reads and influencing are two different things. When someone has a sponsorship there is a level of separation for me cuz I know they are being paid to say the thing is good. Even if they genuinely like it, my brain doesn't view it as a genuine recommendation cuz I know it's an ad. But when someone is just trying things out without a sponsorship attached and they say it's good I am more likely to believe them and feel compelled to purchase it.
That's why the Mikayla lash thing was so bad to me. Not only did she lie, but she lied while making it seem like a regular, non sponsored post. By not making the ad obvious she completely bypassed the parts of my brain that protect me from exaggerated advertisements and I was more willing to believe what she was saying and let it influence my purchasing decisions.
I feel like we all have become so desensitize to ads and have come to expect them to not tell the full truth. That's what makes influencers so powerful, they cut through all the bright colors and exaggerated claims and get down to what is good and what isn't for us. We trust influencers in a way we don't trust brands or their ads, so when they lie it effects us more than when the brands do it.
Girl I have awful, horrible eczema, and I get it really bad on my eyelids, so I definitely understand!
OMG the skincare part is so true… had the worst skin of my life when i tried to use all those AHAs, BHAs and acids. magically went away when i only stuck to cleanser, moisturiser and sunscreen. ppl tell you to buy stuff that will ruin your skin if not used properly just for the sake of having « perfect skin » (which is a myth)
I went through something similar except I found out washing my face twice (morning &night) made my skin drier so I only wash at night
You are me with the adhd self-conscious apologising for your content xD
We loved it! :)
Congrats on your freedom Boots!
Hello! What microphone do you use? Thank yoy! 😊
The background is so cute
I love your sweater
I'd like to see deinfluencing videos to have a more sustainable option (either not buy or 2nd hand or do It home...)
honestly bottom lashes being long is such a cute look though
what does crunchy jeans mean
for me, the thing that bothers me about “deinfluencing” is that nobody cares to deinfluence until it’s a trend so it’s like kinda ironic but i also do feel it’s at least doing something awareness-wise trend or not.
27:02 so trueeee 💯💯💯
I know the whole point of this video is don't buy more but I am buying makeup all the time because I always seem to be buying make up that doesn't work well so if you could ever tell us what you use I would appreciate that since your makeup always looks amazing
What microphone is that ❤
makeup tutorial on this pleasee
gosh ur so pretty
Can you link to the hunger games TikTok?
i feel like whenever you do get to go get your adhd assessment, you should just show them the first 15 mins of this and nothing else will need to be said :D
does anyone know the spot the difference app name please ??? 💀💀
i’m confused what is tiktok shop 😭 do they have a store on the app now??
People who do livestreams selling stuff on tiktok
Could you please add timestamps to your episodes on Spotify? It would be very helpful 🥰
i think saying what you dislike is chill too though
45:05 U GOT IT
6:32 Tell us you watch Mikes Mic without saying you watch Mikes Mic 😆💕
I feel so heard, rosemary oil is harassing me 😂
💗💗💗
stopped using tiktok by accident and my mental health has honestly never been better
I hope u feel better post hangxiety!!!
girl stop apologising for sponserships, you have a cost of living, as long as you are moral about it, WHICH YOU ARE, get your bag!
bookshelf tour please 🥺
TikTok shop is literally my nemisis, I’m never the target audience for the products so all the shop posts stick out like a sore thumb in my feed and I always skip them and I will get weightloss and makeup and abayas advertised to me constantly and I’m not interested in any of them
its my lucky dayyy
Commenting as I watch so I had to check my wordscapes level and I'm on 18,258
Recommending cheaper alternatives have been around forever. Those are called dupes. Influencers make those videos all the time. I actually don’t love them because I wasted quite a bit of money on said dupe. In the last year or so, dupes are getting better. I would prefer them being called alternatives vs dupes, though. Rarely are they really dupes.
Skin care that's old can actually give you pimples and cause skin issues.
I can't stand people that think they need sssoooo much of it, they are burning money
nooo the makeup is going into your pores too girl
Go off Boots!!! A free woman!
I think it would've been fine for you to do the $10,000 brand deal. a good conditioning strip on a razor is a gem, gender be damned.
u and anastasia kingsnorth look like sisters
Another relaxing mobile game : I love Hue and I love Hue Too
You look like it Freddie mercury wore a blonde wig. I’m not mad it.
Nogueira = noo gay ra(h)
This is NOT your natural look, and you know it. I have seen your natural look, and it is equally beautiful, but, no... hardly natural.
amir, you good?
@@sarahloy2003 I feel like Jordan's D.I.L.F. campaign may have had an affect on me, but... other than that, I like Jordan's look and I love Jordan. She's a babe!
ARDELL 113 LASH SUPREMACY XXX