Inside Sugar Factory - The Most Instagrammed Restaurant In America
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- เผยแพร่เมื่อ 11 พ.ย. 2017
- Lots of restaurants these days have unique items that have customers whipping out their phones to take a pic and share it with their friends. But Sugar Factory takes the cake when it comes to Instagrammable food and drinks, with a broad range of colorful, and visually stunning items to choose from on its menu. We spoke with Sugar Factory partner Tom Recine about some of their most popular items, what exactly makes them Instagrammable, and how Instagram has affected their business. Following is a transcript of the video.
Customers: "Sugar!"
Tom Recine: Pretty much every single table will have their camera out because they see something they think is fantastic.
Sugar Factory is a restaurant, bar, retail, and many, many other things actually that's rolled into one.
In 2016, this was the number one Instagrammed restaurant in the country, if not the world.
It's a fantastic tool for us. I think it has definitely grown our business. When we create something, it's to create a "wow." And that turns into an Instagram moment. I think it's definitely the best marketing tool there is on the planet. There's no question about that.
We stay very, very relevant in everything that we do.
We have something that's called a Couture Pop. It's a blinged stem with a screw-on lollipop top. That is backed by stars like Britney Spears and Kim Kardashian and many, many others. That's one thing that helped brand Sugar Factory.
Many, many celebrities come in on their own. Some celebrities their licensee tie-ins. We do a really good job of taking care of them, making them feel comfortable here. They respond with a lot of Instagram and Tweets on their own.
One thing is it can't be kitschy or hokey. It has to be relevant. I think people obviously, they eat with her eyes first. It's appealing to the eyes. It's something that everybody associates with. And it's something that everyone just has to have.
We sell a lot of drinks. We sell a lot of goblets. The Drake goblet is a new item on our menu that has just exploded. People are loving that. We have something called a Lollipop Passion. I think the Lollipop Passion is the number one most Instagrammed food or beverage item.
We also have an insane milkshake. The Sugar Daddy. And we have rainbow sliders with colored buns. Our King Kong Sundae is probably the number one dessert. It's a sundae that has 28 scoops of ice cream. And it's garnished with all kinds of candies and Unicorn Pops. And then two sparklers go in it. And the team celebrates a guest's birthday in a way that no other restaurant does.
Sometimes it's taking something that's tried and true, something that people really understand, and taking it to 2 or 3 levels higher. When that happens, you have a winner.
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2:00 - the rainbow Krabby patty is REAL! 🔥🔥😳
dudewat212 Pretty Patties
I ate the patty
dudewat212 Purple is my favorite color!
get it
I Went With My cousin and we both got that
1:58 They took that idea from SpongeBob!
Zaman Siddiqui 🤦🏽♂️
Zaman Siddiqui I was literally about to comment that lol
th-cam.com/video/e3Cs5Iy1tko/w-d-xo.html Zaman Siddiqui
They’re gonna be discontinued three months due to that it causing cancel
@Luis X 😂
All I need to know is IS THERE A BATHROOM BECAUSE MY STOMACH WILL EXPLODE AFTER THAT
Yes there is lmao and it's cute af
Yes . In the back
Megan Cuellar th-cam.com/video/e3Cs5Iy1tko/w-d-xo.html
Yes it is it's dirty
@@rubymartinek5077 it's a dirty public bathroom I placed tissue on the toilet and peed
It’s a great place but I️ drink cost $24 (unalcoholic) $28(with alcohol).. let’s not even talk about how much for just a damn burger 🍔!!
I spent 20$ on a donut burger 😭😭😭😭😭
The burgers are 20 dollars....lol
1) The burgers are $20. 2) They are really good. 3) They are huge. 4) Nobody complains about paying $15 for a smaller, less tasty burger elsewhere.
The milkshakes tho
@@Heybruvvvv same
There place in the Tampa Hard Rock sucks. First time there a waiter stole $30 of my comp money and the food was nothing special, today they opened late and we were told after we were seated they couldn't serve any breakfast items that day. Front end is lost and the wait staff is terrible. Sray away unless you want drink way overpriced drinks and expensive ice cream.
Pretty Patty's lol
I understand why it’s so expensive, y’all complaining so much not realizing it’s not just a regular drink, it’s in a gigantic glass, it’s specially mixed, had nitrogen gas coming off of and has a shit ton of candy, it’s not a regular soda, you can’t complain about the price 😂
They look awesome and I want them. And that's how I know I'm part of society's slide into decadence and decay.
th-cam.com/video/e3Cs5Iy1tko/w-d-xo.html
This place is unnecessarily expensive
They sell decor
I just came from there ..we had a awesome time.my kids love it
Ate there once, its the coolest restaurant I've ever been in, but the goblets are Upwards of $30...............GTFOH! iF YOU PLAN ON GOING JUST KNOW THE PLACE AIN'T CHEAP AT ALL!
Robert Gray they don't even have the price of them on the menu. I had to look it up and I was shocked.
I had so much fun there! I was singing too!
I also got that expensive lollipop
The food here is very expensive, but REALLY good. You pay for what you get at Sugar Factory.
I've recently discovered Sugar Factory in 2023 when one was being built in Hawaii where I live. After seeing the what the food looks like and the King Kong Sundae. I told myself that I gotta try it . I would definitely order the King Kong Sundae to satisfy my sweet tooth to the fullest!
I’m so happy (: My moms taking me and my friends there I’m so EXCITED OMG
How was it 😌
mad sus
B..b..but is it boneless??
Diabetes...diabetes everywhere!
may edwards yes 😂 lol
may edwards LMAO!
I went there on my 11th b.day
But I had stomach ache for 4 hrs straight,and didn't told my parents cause I thought they will feel sad.
I went there in Rosemont Illinois! It was awesome
Ill definitely visit this place if i wanna die from diabetes and heart disease
So y’all dead stole spongebobs idea 💀💀
"Sugar coated lies" - Jocko
I like going when there aren’t a lot of kids. But the catch with the goblet drinks is that they LOAD it with ice. Do you think you are getting a lot.
The king kong sundae is over 100 bucks!!
Yesterday I went to the sugar factory and I had The Lollipop Passion, and The Rainbow Mini Sliders
The insane milkshake is gonna give me insane diarrhea XD
The actual food here is trash and overpriced. Stick with desert. The atmosphere is dirty. Literally. The glass has hand prints and boogers all over it. The tables are sticky as all hell. Honest review. Don't go.
Not all there locations.
Wow I would love to go here for my bday
Pls it was so hype in there they played body body body and dance
Ate there once for a birthday, best night of my life but god it’s expensive
Seriously, that could not have really been the best night of your life right?
I’ve been there it’s sooo cool!!
January 28th, 2021. An new Sugar Factory location will open inside Dover Downs Hotel & Casino, located @ 1131 N DuPont Hwy, Dover, De 19901.
ok but, why do I kinda want to try the burgers ???
Do they sell food also like burgers fries taco's pizza
1 visit is enough. Super expensive for lackluster food. Dessert looks so pretty but taste meh. Sweet. Sure. But nothing crave worthy. The pink unicorn hot chocolate looked real pretty but tasted like pepto bismol. The cookies and cream milkshake looked great but the cupcake and donut was hard/stale. Hubs got club sandwich, kid got pasta and I got buffalo chicken sandwich. They were all basic. Nothing special at all. I love their decor but that’s about it. The candy store had old fashion candies. Chairs were cheap and wobbly. Automatic 20% service tip.
See u there 💯🔥
But how does the food TASTE? That's all I care about IDC about how much IG posts they get it's a RESTAURANT
242dashyboo it’s gooddddddddd
The food is really good, the drinks are just okay.
Its not good at all. Your local burger joint will have a better burger for 1/3 the price.
I had the drake one and it was amazing
Definitely diabetes land lol
If I want diabetes and cavities I can always get em for a lower price elsewhere
My diabetuus level just shoot off the chart just by stepping into this establishment alone.
I’m going there with my family
I’m gonna go there for my birthday and I’m gonna flex it on my social media’s loll
@0:14 Boomerang
LOL
Kazi Abrar Hussain Nice find!
28 scoops? That’s obviously for a whole family to share, maybe two families!
Where is the sugar factory?
Damn, I can taste the diabetes through my phone.
I tried to get a milkshake but they said the machine wasn’t working. I drove all the way from California for nothing. 😑
Fucccc 😭
The washrooms at the Las Vegas were disgusting when we went
The video is about sweets and eating and catering candy
The gag is all that glitter is not gold When I went to the sugar factory, The food was old tasting ,salmon was hard ,hard to hear waiter, I figured due to the time we were there That's why the food was nasty and everything was sold out
Ima take my kids here real soon just looked this place up an TBH THE PRICES AREN'T THAT BAD 15$ 16$ 23$ for then big rainbow pancakes that's what I want
To much sugar for my taste.Yet right about how easy it is catch a person by just looks and not substance.
I remember Sugar Factory forever as the nastiest place I've ever eaten at in my life. Overpriced and none of the ice cream is even good, it's just the most mediocre crap. Food is gross. Just.... don't do it.
It does not look appetizing
In second grade I had the sugar factory during spring break, probably not a good idea because the next day I had a dentist appointment and found out I had 4 cavities
@@natalie9058 why did you feel the need to leave this comment as a reply to me? and for the record... cavities don't appear overnight. 🤦🏼♀️
When I Went Me And My Cousin Both Got The Rainbow Burgers
Were they good?Did you had anything else?
I wanna try their food
Did anybody eat there I did
Blue husky Ramen their burgers are dank
Whatchu know bout me🕺
Lmao the "sugar daddy"
All I can think about is how much of this food gets wasted! Here we are focusing on what our food looks like rather than on our fellow humans, who may not have had a meal in days…
Stfu and go save em then
The birthday is real extra and soo loud
my diabetes says no.
I think this is where faze rug went
Diabetes in a nutshell
The sweets side of the house I get but the regular menu is full of overpriced dog food.
What a diabetes world
Who else watching cause they going there -100th comment
Build sugar factory in Oroville ca
Food to be honest
holy cr@p... I just heard about this place from a friend in the States and googled it. How utterly disgusting.
Lighten up !
@@silverranger3532 you mind your business and I'll mind mine!
The Ziggy Piggy!
Those sliders look like trash
They are poisoning peoples who prefers that
Wow.....Cancer Factory..... :D
THAT GUY DOES NOT HAVE ANY BRAGGING RIGHTS
🖕🖕🖕🖕🖕🖕🖕🖕🖕🖕🖕🖕🖕🖕🖕🖕🖕🖕🖕🖕🖕🖕🖕🖕🖕🖕🖕🖕🖕🖕🖕🖕🖕🖕🖕🖕🖕🖕🖕🖕🖕🖕🖕🖕🖕🖕🖕🖕🖕🖕🖕🖕🖕🖕🖕🖕
no such ting as have to havex about it or appealx or highx or not or wow or share insx etc, do, be, can do, be any nmw and any s perfx
Any chance at English?
First
Bastiaan van den Boogaart to get disbelief in the fact of their mother dying.
It's overrated
Diabete factory.
Lucky I’m fat and broke
this food is cancer. Don’t buy for your children. Take care of your children.
Overpriced
Learn about the sugar industry. You mean nothing to them.
That place looks tacky and gross. Like a place where people with new money go to live out some kind of “My Super Sweet 16” fantasy.
imagine the germs everyone eatin from the same dish🤮🤮🤮