Tips to Get Better Results in Google Performance Max 📈

UPDATED Performance Max Tips Video Here: • UPDATE: Secret Tips fo...
While Google’s Performance Max campaigns rely heavily on automation, there are SEVERAL things you can do to drive a better return on investment from this campaign type. In this video, we’ll review 8 things that you can do to make the campaign more efficient during the campaign setup process.
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#googleads #ppc
3:26 Set aggressive Target CPA / ROAS
4:34 Location targeting
5:42 Beware of final URL expansion
7:22 Schedule your ads to optimize your budget
8:45 Upload your own video
10:01 Pick your call to action
10:56 Audience signals (Use your data if possible)
11:57 Add campaign extensions

[@ScottRedgate]

Hey All! Published an Updated Performance Max Tips Video. Contains some strategies that are NOT mentioned in this video! th-cam.com/video/-7wu3hS0xHo/w-d-xo.html

[@junaidagha5766]

Hi if i had created the Ad Group for particular product. then in final url i have to add that product link ? Or store link ?

[@ScottRedgate]

Answered here! th-cam.com/video/JpcpWgap0Jo/w-d-xo.html

[@nioihandmade9191]

hi scott, do you recommend running pmax for a google account that has not yet converted results?

[@ScottRedgate]

Hi! If you are confident your conversion tracking is correctly set up, you're okay to launch PMAX as a percentage of your budget. PMAX needs to learn, and we as advertisers need some historical data to put forward an optimal Target ROAS or Target CPA in the campaign's settings.

[@nioihandmade9191]

@@ScottRedgate thank you so much:)

[@JayanVarghese]

How are products selected in PF Max campaigns?

[@ScottRedgate]

Hi Jayan - You can create a listing group to inform Google which products you want to show: th-cam.com/video/JpcpWgap0Jo/w-d-xo.html