Digital Marketing Metrics & KPI's Explained (With Examples)

𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐦𝐞𝐭𝐫𝐢𝐜𝐬 & 𝐊𝐏𝐈'𝐬 are essential if you're looking to grow in a sustainable and predictable way.
👉 Whether you're a business owner or a marketers, it's critical you 𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝 𝐭𝐡𝐞 𝐤𝐢𝐧𝐝 𝐨𝐟 𝐊𝐏𝐈'𝐬 𝐲𝐨𝐮 𝐬𝐡𝐨𝐮𝐥𝐝 𝐛𝐞 𝐦𝐨𝐧𝐢𝐭𝐨𝐫𝐢𝐧𝐠 to track your digital marketing performance.
👉 It's also important to 𝐡𝐚𝐯𝐞 𝐚 𝐠𝐨𝐨𝐝 𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐨𝐟 𝐭𝐡𝐞 𝐜𝐨𝐦𝐦𝐨𝐧 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐦𝐞𝐭𝐫𝐢𝐜𝐬 𝐲𝐨𝐮'𝐥𝐥 𝐜𝐨𝐦𝐞 𝐮𝐩 𝐚𝐠𝐚𝐢𝐧𝐬𝐭.
👉 In this video, I'll be breaking down everything you need to know about your digital marketing KPI's and metrics, including:
1. 𝘽𝙪𝙨𝙞𝙣𝙚𝙨𝙨 𝙥𝙚𝙧𝙛𝙤𝙧𝙢𝙖𝙣𝙘𝙚 𝙢𝙚𝙩𝙧𝙞𝙘𝙨
2. 𝙒𝙚𝙗𝙨𝙞𝙩𝙚 𝙢𝙚𝙩𝙧𝙞𝙘𝙨 & 𝙆𝙋𝙄'𝙨
3. 𝘼𝙙 𝙢𝙚𝙩𝙧𝙞𝙘𝙨 & 𝙆𝙋𝙄'𝙨
𝐓𝐢𝐦𝐞𝐬𝐭𝐚𝐦𝐩𝐬 & 𝐂𝐡𝐚𝐩𝐭𝐞𝐫𝐬:
0:00 Intro
1:08 The Three Types Of Marketing Metrics
1:35 Business Performance Metrics
1:40 Cost Per Acquisition (CPA)
2:23 Lifetime Customer Value (LTV)
4:47 Website Metrics
8:50 Ad Metrics
↪️The Digital Marketing Metrics & KPI's 𝐁𝐥𝐨𝐠
elevate-digital-solutions.com...
↪️𝟏𝟔 𝐖𝐚𝐲𝐬 𝐓𝐨 𝐈𝐧𝐜𝐫𝐞𝐚𝐬𝐞 𝐘𝐨𝐮𝐫 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐑𝐚𝐭𝐞 𝐁𝐥𝐨𝐠
elevate-digital-solutions.com...
↪️𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 𝐆𝐮𝐢𝐝𝐞 𝐭𝐨 𝐒𝐞𝐭𝐭𝐢𝐧𝐠 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐆𝐨𝐚𝐥𝐬:
support.google.com/analytics/...
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🚀ACCESS ALL OF THE TEMPLATES & FRAMEWORKS 🚀
Get access to the template from this video (& a range of other constantly updated frameworks, checklists and templates) that we’ve used to general millions of pounds in sales online at our Elevate Academy with a Limited Time Early Access Offer:
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🚀 𝐒𝐓𝐀𝐘 𝐄𝐋𝐄𝐕𝐀𝐓𝐄𝐃 𝐖𝐈𝐓𝐇 𝐓𝐇𝐄 𝐋𝐀𝐓𝐄𝐒𝐓 𝐌𝐀𝐑𝐊𝐄𝐓𝐈𝐍𝐆 𝐓𝐈𝐏𝐒
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👋𝐖𝐇𝐎 𝐖𝐄 𝐀𝐑𝐄
Elevate Digital is a full-service digital marketing agency based in London.
We help our clients grow through Search Engine Optimisation (SEO), Paid-Per-Click (PPC) Advertising, Web Design/Development and Conversion Rate Optimisation (CRO)
Digital Marketing KPI examples
What are digital marketing KPI's
What are digital marketing metrics
Digital Marketing metrics for beginners
Digital Marketing metrics explained
Marketing KPI's for beginners
How to digital marketing metrics work
How to track digital marketing KPI's
#digitalmarketing #kpi #metrics

[@ElevateDigital]

If you haven't already be sure to subscribe and also book your FREE website & marketing review @ elevate-digital-solutions.com/digital-review - You'll get a free 15 minute video showing you how to increase your website traffic, leads and sales - we've even heard back from people who've experienced more than a 3x increase in conversions after implementing the suggestions, so don't miss out!

[@chaytanyakumar8939]

Awesome work Dude! Can't be any more precise . Keep up the good work .

[@agabamilton1761]

This video got me my dream digital marketing job

[@ElevateDigital]

This comment made my day 🙏 congratulations!!! 👏

[@CIDO1965]

Great video with a clear explanation about KPI's

[@cibisarancb]

Hey man Thanks, you have delivered uber cool stuff to us! ❤

[@T_for_Tarj]

Very clear in your explanation. Please keep creating such videos. Would love to work with you someday in this domain :)

[@janetzoe9178]

Glad to find this video! Thanks for sharing this valuable information.

[@shikharpatel]

gave me everything. great job

[@kwimmie]

Wow this is GOLD

[@ceydanursudurag4667]

This is so useful video I think. I can suggest Wask for this metrics, I am using for this metrics and my digital strategies.

[@alexanderchernikov7497]

Great video thank you

[@VA_Anjie]

Your TH-cam channel is a gem ❤

[@sararodriguezperez1111]

Thank you for summarizing all this information, it´s not easy! Great content.

[@ElevateDigital]

Glad it helped Sara!

[@smylmvv]

Thank you so much!! So clear and simple information with simple examples!! Thanks again!

[@ElevateDigital]

Thanks Samy! Really glad it helped!

[@manishneermul2112]

Good stuffs on analytics

[@mojisolaadejuyigbe5069]

Simple and easy to understand. Well done!🐱‍🏍

[@ElevateDigital]

Thank you my friend, glad it helped!

[@chandralekhamonda6916]

I have an interview tomorrow and I was hella stressed until I watched this video. Thank you!!!

[@ElevateDigital]

Awesome!! 🙏😁 Good luck with the interview!

[@EliseMaybank-no1nz]

TY so much for this, I wrote so much notes xx

[@ElevateDigital]

Awesome, super pleased it helped Elise! 🙏

[@gdesign6173]

Great video with useful information ❤ thanks 🙏🏼

[@ElevateDigital]

Awesome, super pleased you found it useful 🙏

[@commercewithmak]

dont quit, just go ahead

[@ElevateDigital]

Thanks my man

[@commercewithmak]

@@ElevateDigital Even I started the same - believe you will reach heights

[@thillymuru4245]

Very clear and informative. Thank you for this great content. I'm going to use it in my marketing pitch :)

[@ElevateDigital]

Thanks Thilly! Glad it helped - let me know how you get on with the pitch, hope you win it! ;-)

[@sergeyeremenko2330]

Thank you

[@linga389]

Amazing, great job walking through every step. Super helpful for someone trying to better understand their campaign team's world to make planning and execution more efficient across teams.

[@ElevateDigital]

Much appreciated, glad you found it valuable. 🙏

[@ardisha07]

Really Helpful! :)

[@ElevateDigital]

Glad it helped Adriana 🙌😊

[@hassanqayyum8954]

amazing

[@Dylanareads]

This was a lot of value!

[@ElevateDigital]

🙏🙏

[@gnlzjavier]

This video was so solid. Thank you so much!

[@ElevateDigital]

Glad you enjoyed it! ✌️

[@jefflupp2587]

Excellent materiel with understandable explanations! Thanks.....New Sub

[@ElevateDigital]

Thanks Jeff, glad you found it useful 🙏

[@bunmiakintilo666]

Great presentation

[@ElevateDigital]

Thank you my friend, hope you found it useful!

[@loraleebauckmanmoore3838]

PERFECT THANK YOU

[@ElevateDigital]

You're welcome Lora! Glad it helped! 😊

[@annadovha6998]

Great content!

[@ElevateDigital]

Glad you enjoyed it Anna 😊

[@ndz7372]

GREAT STUFF!

[@ElevateDigital]

Thank you! Glad you enjoyed it 😊

[@basicenglishknowledge3815]

👍👍👍👍 very good

[@ElevateDigital]

Glad it helped my friend! 🙏🙏

[@VA_Anjie]

As a virtual assistant I learned a lot in this video. Thank you ❤

[@ElevateDigital]

Amazing! Super pleased it helped Anjie 🙏

[@DieselDoggy429]

I need help with my ad copy, I have to high bounce rates on my site too. Turns out I’m not a great writer

[@fazeelimtiaz5375]

Hi Sir i Really like your video i need to ask in Leads how can we calculate the CPA like we will calculate by Total number of leads or the converted Leads ??

[@ElevateDigital]

Thanks Fazeel - Good question
This can get confusing because you'll find every company/industry has a different definition of these metrics
For example SAAS companies often refer to their CAC (customer acquisition cost)
However in industries that do use CPA as a metric, some businesses may refer to "acqusition" as acquiring a paying customer
Other people may refer to it as simply acquiring a lead
Always best to check first and agree a common definition, otherwise it leads to misunderstanding in teams
I try to use CPL (cost per lead) for measuring lead cost
And using CPA (cost per acquisition) for measuring the actual customer acquisition cost
Hope that makes sense!

[@alanakarmiol5768]

KPI knowledge is simple for paid but there is not enough coverage on more complicated stats

[@fartzy]

Crazy idea - but perhaps the conversion rate could be low because the product doesn’t provide that much value to the customer

[@ElevateDigital]

Definitely!