I would honestly pay to just watch you guys review pages in real time like this. I know you have the courses and things but a weekly review on all different kinds of Google ads accounts would totally be worth $10-$15 a month. So much info that comes up naturally 💯💯💯
I actually do reviews like this in my 10x community AND you can also ask me live questions which I respond too. Would be great to see you in there soon
Incredibly useful. The landing page audit was great. It seemed as if there was no real offer and they tried to jam their entire business onto the landing page. Landing pages should only take 3-5 seconds for a prospect to identify what's being offered and how to obtain it. This attention span thing needs to be addressed in every landing page. The idea of a disconnect between the ad and the landing page is massive because Google now focuses on ad to landing page relevancy in ranking along with the effect it can have on customers not finding what they expected when they clicked on the ad. BRAVO!!
It's good that he has mentioned AAR seems to be not good and we should not be selecting sll the recomendations, what are the recomendations to be selected for the better performance of the account? I don't think this AAR options seems to be there and they are of no waste. There might be also differenrent recomendations in AAR which might really help thoses customers who cannot make the changes in the account for longer time.
Aaron, quick question: About 4 minutes into this video, you mentioned that one of the advertisers you audited had their in-house team managing with auto-applied recommendations that added 200 broad match KWs (obviously a negative outcome). You also mentioned that it added a campaign-wide Target ROAS - can you explain why you view that as a negative outcome?
Next, after running Millions of dollars of ads and pulling several tests on ad Strength across all those accounts, there is a clear difference between Excellent, poor, and so on. I suggest pulling complete account tests to compare overall statistics value in reach, conversions, etc.
Great video! I have a a question. I am currently running google ads search campaign for my products for my ecommerce store with 1 campaign-1 Ad group-14 keywords per ad group strategy with a $20 budget per day for this campaign. I am currently using a mix of phrase and exact match keywords in same Campaign such that they don’t overpay overlap each other. For example, if I have phrase match keywords “gift for Sister” then in this same Ad group I will not have exact match for same keyword like [gift for sister] but I would rather have an exact match keyword like “present for big sister”. Is this strategy of having 14 keywords of phrase and exact match mix a good strategy? How many maximum keywords can I have per search ad campaign consisting of only 1 Ad group? I would really appreciate your response, thanks!
is it okay to turn on and off google ads campaign? for more context i run lead campaign so my business have SOP to follow up lead as soon as possible, usually i turn off at 8 PM, and restart at 0 am (midnight)
My employers a/c which I handle is not working since a month now, All image assets are ineligible stating image overlay, appeal gets rejected too, support said they would manually review but couldn't resolve. Images in question just have a book dummy and our brand logo and book price. I will be loosing the job very soon. Google doesn't gives a sh*t on whatever mistake their automated tool is making, yes their staff told they use AI Tool to review and make you get unemployed.
Hey, love your content. But one small feedback, please speak slowly with a nice pace and pauses. There are marketers watching you from all over the globe. I'm from India and i'm not well proficient with your accent. I'm sometimes having a hard time to comprehend what you just said Again, i love your knowledge on this on. But, speak slowly with nice pace and pauses. Your content will go viral like anything
![Google Ads in 2024 [with Adriaan Dekker]](/img/n.gif)
Please continue creating more reviews in this format, it is extremely helpful! The discussion between you and Johan was really insightful.
I would honestly pay to just watch you guys review pages in real time like this. I know you have the courses and things but a weekly review on all different kinds of Google ads accounts would totally be worth $10-$15 a month. So much info that comes up naturally 💯💯💯
I actually do reviews like this in my 10x community AND you can also ask me live questions which I respond too. Would be great to see you in there soon
do more reviews like this, great job!
Thanks 🙏🏻
Incredibly useful. The landing page audit was great. It seemed as if there was no real offer and they tried to jam their entire business onto the landing page. Landing pages should only take 3-5 seconds for a prospect to identify what's being offered and how to obtain it. This attention span thing needs to be addressed in every landing page. The idea of a disconnect between the ad and the landing page is massive because Google now focuses on ad to landing page relevancy in ranking along with the effect it can have on customers not finding what they expected when they clicked on the ad. BRAVO!!
*This tutorial gave me a lot of actionable tips - thanks for hosting such a helpful session!*
please do more videos like these, super interesting!
This is Fantastic!! please create more Optimisation Tutorials. I cant wait for the next one
Thanks, will do!
It's good that he has mentioned AAR seems to be not good and we should not be selecting sll the recomendations, what are the recomendations to be selected for the better performance of the account?
I don't think this AAR options seems to be there and they are of no waste. There might be also differenrent recomendations in AAR which might really help thoses customers who cannot make the changes in the account for longer time.
Love to see Aaron in his dojo
Haha thanks 🙏🏻
super helpful format!
Thanks for letting me know, wanted to try the new format and if it works well will record some extra ones.
Thanks for the insight, I’m going to be a master like you guys 🙌🥊
Thank you
PLEASE DO MORE OF THESE
Thanks will do
Awesome video Aaron, more of these would be amazing! :)
Very helpful video, got some really good insights. Thank you :)
Aaron, quick question: About 4 minutes into this video, you mentioned that one of the advertisers you audited had their in-house team managing with auto-applied recommendations that added 200 broad match KWs (obviously a negative outcome). You also mentioned that it added a campaign-wide Target ROAS - can you explain why you view that as a negative outcome?
Thank you for an insightful content!
Next, after running Millions of dollars of ads and pulling several tests on ad Strength across all those accounts, there is a clear difference between Excellent, poor, and so on. I suggest pulling complete account tests to compare overall statistics value in reach, conversions, etc.
Great video! I have a a question. I am currently running google ads search campaign for my products for my ecommerce store with 1 campaign-1 Ad group-14 keywords per ad group strategy with a $20 budget per day for this campaign. I am currently using a mix of phrase and exact match keywords in same Campaign such that they don’t overpay overlap each other. For example, if I have phrase match keywords “gift for Sister” then in this same Ad group I will not have exact match for same keyword like [gift for sister] but I would rather have an exact match keyword like “present for big sister”. Is this strategy of having 14 keywords of phrase and exact match mix a good strategy? How many maximum keywords can I have per search ad campaign consisting of only 1 Ad group? I would really appreciate your response, thanks!
please create more Optimisation Tutorials.
Will do
Good review, thanks!
Glad it was helpful!
good tutorial
Thank you.
Thank you!
I didn't understand what did you mean about the phrase and the exact matches and their symbols
Aaron: bla bla bla bla
Johan: Yeah yeah exactly, definitely :)
is it okay to turn on and off google ads campaign? for more context i run lead campaign so my business have SOP to follow up lead as soon as possible, usually i turn off at 8 PM, and restart at 0 am (midnight)
It would be better to set an ad schedule rather than manually turning on & off
i'll be joining your Define Digital Academy... any juicy discount code offers? (wink)
Follow this funnel (wink) www.definedigitalacademy.com/max-clicks-vs-conversions
My employers a/c which I handle is not working since a month now,
All image assets are ineligible stating image overlay, appeal gets rejected too, support said they would manually review but couldn't resolve.
Images in question just have a book dummy and our brand logo and book price.
I will be loosing the job very soon.
Google doesn't gives a sh*t on whatever mistake their automated tool is making, yes their staff told they use AI Tool to review and make you get unemployed.
Hey, love your content. But one small feedback, please speak slowly with a nice pace and pauses. There are marketers watching you from all over the globe. I'm from India and i'm not well proficient with your accent. I'm sometimes having a hard time to comprehend what you just said
Again, i love your knowledge on this on. But, speak slowly with nice pace and pauses. Your content will go viral like anything
OMG
Yeah, I'm sorry, but the phrase match thing I do not agree with.
Thank you for wasting my time
Great review, thanks!
Glad it was helpful!
Thanks!
Welcome!