[Holidays in NYC Part 3] Saks Iconic Holiday Light Show 2021!

The history of Saks Fifth Holiday Light Show-
www.vice.com/en/article/78kqx...
[Rockefeller Center has had a Christmas tree tradition since 1933, it wasn't until 1954 that artist Valerie Clarebout installed the wire herald angels that appear to flank the tree in every postcard and every Hollywood movie. By 1969, they had become a permanent fixture of the annual display.
Every year around Christmas, Saks Fifth Avenue dresses its display windows with holiday-inspired whimsy, usually telling a sequential story.
In just the past two decades, however, Saks has also been developing an accompanying light and music show, which projects on the side of the building that faces Rockefeller Center. This tradition started in 2004, with 50 massive snowflakes lit with 70,000 LEDs. They blinked and flickered in time with a high-paced rendition of "Carol of the Bells."
In 2010, owing to advances in technology, Saks switched to digital projection, which allowed them to engage in simple storytelling. Its very first digital projection show acknowledged the shift. First, the audience sees the snowflakes that have become familiar to them. But then, those snowflakes "fall," which reinforces the transition between old and new.
By the time Mark Briggs, an Executive Vice President for Hudson's Bay Company (the retail business company that owns and operates Saks), joined the Creative team in December 2013, the light show had evolved into something much more grand. But despite the show's increased sophistication, Briggs felt that something was lacking. And ultimately, he and his team concluded that Saks had gone too far in its use of digital projection-that when people think of holiday decorations, they think of tangible things that they can hold onto.
"I'm very mindful of looking back at what worked [in the past] and making that we are capturing the essence of holiday," said Briggs in an interview with Motherboard. "I'm a traditionalist in the way that I believe the people want us to create something that takes them out of the real world and transport them to a magical world."]
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