Dragons Divided By Gender Over The Heel Stoppers | Dragons’ Den
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- เผยแพร่เมื่อ 4 ต.ค. 2024
- Ali Stevenson is pitching 'Clean Heels LTD' accessories that stop high heels from sinking in the grass at outdoor events. Stevenson is seeking an investment of £50,000 in return for a 15% equity stake but a divide along gender lines causes concern about the possibility of imitations and pricing strategy.
Season 12, Episode 7.
An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity.
#DragonsDen #PricingStrategy #HighHeels
They point that they’ve missed is that women will buy them for a particular occasion, loose them, then go buy another pair. Serious potential here
This is SO true, plus they come in different colours to match shoe colours. They could even sell custom colours for extra!
Not sure if you even need them for an occasion or terrain. If they stabilise your footing and stop that instant wobble whenever your heel touches the floor then they can be all purpose, all the time.
And different colours will give different options
Stocking stuffers, bridesmaids favors, buy 3 extra just to give.. 4 to keep.. forget about them.. buy 2 more! These are like the hair scrunchy of footwear.
Like Bobby pins
In today’s episode.. Peter Jones calls Debra an old horse, and survived
I like to think of her as a shire horse so beautiful innit 🐴 ☺💗
At least he didn't call her Debbie
😂😂😂😂😂
You don't know what happened after they shut the cameras off
🤣🤣🤣
Even as a guy, I could see this was a smart investment. I'd have just listened to the women and got in on the deal. What we saw here was Peter not listening to the actual consumers of the product.
9:13 Peter was right
buying and selling a product are two different things. consumers aren't necessarily the experts.
spot on!
I think you missed Peter's angle here. To his mind he sees the price point for this product to be successful much lower than it currently was, which if that happens, and for whatever reason it doesn't become a HUGE success, he doesn't stand to make much money at all from the investment. The margins aren't fantastic.
As he said himself, there isn't ENOUGH money in it for him to invest. He thinks it will succeed, but he doesn't think there's enough payoff, or that the chance of payoff is solid enough, to be worth the risk.
Which honestly in his shoes is a very reasonable position. He doesn't have the personal relationships to make it work himself immediately, would have to put legwork in, etc.
Makes much more sense for the two female investors with skin in the game and a personal interest in the product.
I think solid choices were made on all sides here to be honest.
As a performer, in drag and dancing, I would buy these. I've ruined so many heels in grass and mud. They're brilliant.
Jenny bought a pair of these so she can be out on all terrains
Hahahaha, just when I thought I heard all the jenny jokes
That the only Jenny out joke that has amused me.
😭😭😭😭
ahahahaha!!
damn that was great
Imagine thinking women won’t spend $5 to protect shoes worth hundreds 🤣
They wouldn't because gender isnt real
I don't think that's the point. The point is that such a primitive thing can easily be replicated and bypassing the patent in some way. Which means there's competition and the market price is very likely to go down.
@@dontdex8221 Good one XD
@@pasijutaulietuviuesas9174 it can be bypassed by just not wearing heels. So the lady saves money on the shoes AND the product 😂
@@sorrenblitz805 A lady choosing to not wear heels? Unheard of!
"I don't think a female investor is right for you" 🙄
"I'm not going to invest" 🤯
Thanks for the input Peter..
I'd have loved to have heard his rationale for that very strange advice
"it hurts doesn't it?"
@@nothankyou Probably because it seems like one of those products that only women who walk on grass in heels would be enthusiastic about. If you had a male investor, that positive bias wouldn't be a factor.
@@anon6413 yeah because who needs an investor that actually likes and appreciates the product
@@holly2297 Yeah, but too much of that could be a bad thing because they would attribute a higher value to it than it's worth and make erroneous decisions as a consequence. I think Peter recognized that in this case.
Duncan: ‘I’m definitely going to be a customer”
What a mad lad 😂
He is a cross dresser. Confirmed.
For his wife and daughters lmao
Happy wife, happy life
Scots generally are :p
It's not just heels on grass. We wear these or similar when doing partner dancing on wooden floors that we don't want to damage with stiletto heels
I was thinking about dancing. Would the heal be too sticky or is it just flush
@@mariasoto1837 To be super exact: Charlotte is refering to a version of those made of a kind of silicone-plastic like texture.
It is obviously difficult to see texture, but these look harder than the ones used in dancing, but the solution is easy: just put them off when you go inside.
@@mariasoto1837 the bottom is hard plastic, only the bit that goes up the heel is rubbery
What is partner dancing????
@@littlebigman5791 two people dancing together
I went to a garden wedding last year and all of the women there including my girlfriend had these and they loved them.
It's nice to see these products that come on Dragon's den succeed.
From this company?
Sell'em 😂😎👍
@@thomasdalton1508 Even if they weren't from this company, they would still make money by licensing the patent.
@@thomasdalton1508 oof I hope so
Peter Jones is like a 7 year old in a 6 ft 6in body.
He’s 6’7
With 500 million in the bank
Aren't most guys though? 😂 I mean I adore my husband and he totally is! 😂😂😂
Yeah I'm surprised how childish he was in this one, must have forgot his breakfast or something lol.
I don't understand. He's so smart, successful, and he doesn't see that this a genius idea, easy mass production. I don't get that... was it a personal thing?
You know it's a good product when Duncan's actually impressed
Yeah. He was really impressed with Reggae Reggae Sauce..."there's no business in this Levi" 😂
Impressed by the model at the start. As was I!
it's just a piece a plastic wae a hole in the middle
She committed suicide a year ago
@@_aworldthatspoke950 you're lying.........
Because it's to be worn at events and places like that, thats a really good way to spread the word of the products. I could see women noticing the product then sparking up a conversation about it. It was a really good product and I'm surprised it wasn't created sooner
Yeh like spanx . Word of mouth is everything
I don’t even wear heels. But if I saw these in a shop for £5, I’d 100% buy. So affordable & takes up no space to store with my shoes, handy to have, just in case.
Same, except I'd probably lose them and have to buy another pair just to find my original pair immediately after lol
It’s a genius product which is worth £5 and will sell tens of millions!
Problem is patents are worthless since 99% of them will be sold by Chinese AliExpress and SHEIN who don’t adhere to patents. That’s the problem will extremely easy and cheap to copy products.
Peters face when Duncan stole his joke and got a better reaction 😅
Time Stamp?
Jasmine Bower thought the same thing lmao
Sierrah Hofzon @5:10
Duncan just repeated it, Peter said it better
The breast cancer story shut the dragons up quickly and made it nearly impossible to say anything negative about how long it took to hit the ground running. She seems like a gem and I hope her business has taken off
What she did well as well is she didn’t keep going on about it. And the dragon’s probably didn’t want to give her sympathy too because they wanted to focus on the business side of things
They have! I see them here in the states all the time!
Using her sympathy and illness to get ahead.. typical woman, I would say..
@@Jerharris90 She didn't use it to get ahead at all. She mentioned it in passing because she was asked why it took a few years for the business to gain traction.
@@ashbridgeindustries380 My initial reaction was she was looking for sympathy. But when she wrapped it up quickly, I changed my mind. However, I think she could have said personal health or something. I just feel putting out the cancer history was pretty heavy.
I've literally seen these for sale in Australia. It's successful and genuinely useful.
How are you doing?😊
James lad this isn't Tinder
@@EntirelyPointlessContent 🤣🤣
@@EntirelyPointlessContent oh my lol that’s made me crack up laughing no offence James 😂 😆 😝
@@EntirelyPointlessContent LOL
this is one of the few things that i'd actually consider buying from watching this show
I'm so happy for her!!! I had these for my wedding three years ago, I used them on myself and also gave them out to my guests and the ladies were greatful. We need more ideas like this 🙌
This was probably the most relaxed, successful and near perfect pitch and episode ever. Except for the guys being out it went damn well.
Lol, you expected men to invest in heels? Are you serious? LMAO
@@Jerharris90 a lot of the previous male dragons had business in female fashion so ur comment doesnt make any sense
Love how Jenny’s still ruling the comments even when she not in this series 😂
you mean when she's out?
It's actually really annoying and takes away from conversation
@@chrystianaw8256 I agree 100%. Boring and repetitive jokes, not even really deserved.
@@basstrammel1322 They should cut it OUT
@@BirthOfAnEmceeTV This is the worst. I'm out.
Peter: "I actually don't think a female investor is right for you."
*Literally every woman in the Den laughs at him.* LOL !
@@playafromthehimalaya8755 I think he is very egotistical and after they all laughed, he didn't want to give them another chance to humiliate him.
@@CLBellamey yes. I normally like Peter, but this move was very childish.
@@CLBellamey Look at his face bud, he was clearly kidding
He said that for jokes. Played the same card as “the guys don’t get it, it’s a girl product” to #expose her. Joke landed well, clever imo
@@fosfeen what's worse is its all well and good saying a female investor isn't right for her but that's literally her only option right now as no guy made an offer
“When would a woman wear heels on grass?” I guess feet don’t feature that much when it comes to the ‘male gaze’ 😂
They do though
@@dunkindoughnut167perhaps then it’s more a case of the ‘dragon’s gaze’!
Day at the races. Any field games. There very good actually. Coming from someone who don't wear heals lol 😂
day at the race
Late for work, forgot your wellies, picking your way through the mud to lob hay at your horses #classact
How many people wear heels on grass? What an annoying question. A LOT. You have no idea how often grass comes up until you're wearing stilettos. Not to mention uneven ground, dodgy carpet... I need dees.
Just to be clear, they are also valuable on cobbled streets and anything else where a very small tipped heel is precarious
I'm Jenny Campbell and I like this product because I can use it when I'm out out
👏😂
Good one man.
😂😂😂😂
😂😂😂
The men did not get it, that product is amazing. Think about all the weddings you need these at!!!!
@Auto Bot wow kinda rude dude
@Heather Harris…welcome to the world of internet/social media, where even the most ignorant people have a place to voice their opinion, whether people really deserve that place or not. I mean really, who has the time to read the rubbish most people post just to find the good stuff. It’s either smart assed, rude, or just plain ignorant most of the time.
Jenny: £4.99 is very expensive for me to buy. I would rather put my flat palms under my heels and walk on grass. And for that reason alone..............
Omg 😂😂😂
Visualised the whole thing 😆
im out
6:40 I just realized how smart Debra is. “It should be a valued decision”, brilliant
I spend a minimum of £200 on my high heeled shoes…….and I’ve got about 70 pairs. These protectors would allow me to stop shoe heel ripping in drain holes, covering the heels in mud, protecting them from stones, and so on. I cannot believe that these male Dragons were so gormless. I’ve now bought at least 20 pairs of these over the months and am delighted with them. These guys just didn’t understand the consumer!
As a man, I don't understand the appeal of shoes that force the wearer to Tip-Toe the entire time they're worn. Seems extraordinarily straining on the feet and calf muscles, not to mention just being impractical to begin with.
70 pairs of high heels per female... not good for the environment..
Minimum £14,000 on shoes whilst there are people in the world dying of starvation.
@@sorrenblitz805 Men invented heels and stopped wearing them, because they became popular among women.
£14,000 on shoes??!!? Crikey! Hope the husband isn't paying
Can't believe those guys Can't see how great of a product that is.
I would actually Start wearing high heels if I got some of those, the terrain around here is awful and that would help so much
Duncan and piers both said it was a great idea but didn’t invest probably because they knew Deborah and Jenny would get the offer anyway. It’s only Peter J who acted like a complete moron saying things like you don’t need a female investor
The issue is the moment it gets any success factories around the world will spew out millions of them for cheap, and it'll be over. Doesn't matter if it's supposed to be protected.
I can't see it either, but I also don't see the value in high heel shoes either.
@Dragon's Den can you please put the original air date in the descriptions again? She says trading since 2006 which is a long time but what year is it currently at the time of the video? Makes it hard to see the aspects of the pitch in context.
I want to guess it was sometime around 2008/9~ish. She talks about starting in late 2006, then said she dealt with breast cancer for about a year and recovered, and didn’t go into any detail about after that. I’d think if there were another couple years after the cancer treatment, she would have talked about the business in the context of that time as well, but didn’t. But anyway, I very much agree that it would be nice if they’d include it again on these videos!
Series 12 (2014/15)
en.wikipedia.org/wiki/Dragons%27_Den_(British_TV_programme)#Series_12
I would have advised to market it abroad in warmer climates. In South Africa, for example, outdoor weddings at wine farms etc are very common among the well heeled, if you will excuse the pun. When we got married, my wife specifically wore a block heel (not sure if that’s what it’s called), to make dancing easier and to walk on the grass for the photo shoot. I’m not sure how common classy or formal outdoor events on soft ground are in the UK.
Edit...oh, I watched a little more and I see she has ventured into SA, Aus, NZ etc. Good call...
This product at least shown wouldn't work with block heels. It only seems good for stilettos
@@katherineminor3402 yes of course. I only mentioned block heels because that was the only option available without this invention. There is no need for this if wearing a block heel.
@@tangomike15 eh block heels still sink and get ruined in grass just not as bad.
@@katherineminor3402 my wife’s worked fine. I suppose it depends how big the block is and how soft or wet the ground is. Even this invention won’t work on certain surfaces.
The everyday woman often wears stilettos on grass. Most women aren’t a career tycoon, mostly wearing stilettos between the parking lot and office. Most of us only bust them out for weddings, graduations, or other special events involving grass. Even the ones who bust them out for clubbing could get good use out of these.
that's not only for grass, that's for cobblestones,etc . For example there are a lot of halls used for student bal, pro meeting,etc.
they look ugly tho
Kelly’s facial expressions never change, you cannot read her until she speaks. Love that about her
It’s good negotiating skills.
botox
dont play poker with her!
I brought these and lost them. Next outdoor event where I'll be wearing heels. I will be buying them again.
Its not just about walking on grass, after a long day/evening walking in heels, they could just put them on to relieve some pressure on the foot
How would it relieve pressure on the foot? The heel/sole connection is still the same as before. If anything, this would make the foot less comfortable, since it extends the height of the heel.
@@hughm1383 i think has to do with weight distribution. A high heel has a very, very narrow tip that cannot effectively distribute the weight. Furthermore, the balance point of the heels are terrible. When you add a circular pad with a larger surface area, it improves both the balance and the weight distribution of a high heel.
@@davidlee1770 sure, I understand that the shoe/ground interface is normally small (without this product), but the only factor affecting the woman's comfort would be the shoe/foot interface. The woman's balance would indeed depend on the shoe/ground interface, but I assume her balance is a separate issue to her comfort/pain.
@@hughm1383 welp, I'm a guy, so I cant say how effective that product is. However, I would assume that it's quite helpful, as the person presenting her product has sales.
Or you could wear fashionable yet practical footwear that doesn't strain your feet and calves all day. Why openly choose to basically tip toe All day?
You know Deborah is interested when she fires questions like that. It like she has a mental list and goes ''this'' check, ''that check'', ''that other'' check, all my must are covered I'm investing.(And I'm keeping this free sample).
“Hello, you’ve reached Jenny’s voicemail. I’m not in right now, but if I were, I’d be out.”
😁😁😁👠
Legend
😂😂😂
🤣🤣🤣
I worked for an events company and we were giving these out for the ladies in high heels wanting to walk on the grass 👍🏻
You can also use them for more stability on any terrain as they give a larger surface area
Peter: "It's like shoeing a horse"
J E S U S ... LOL
Hes good friends with Deborah so im sure its just banter between them lol
it is though? literally
I don't see the problem? Is that supposed to be offensive?
Cracked me up that did lmao, Deborah you old mare 😂
BenjaminGoose I think it would only be offensive if she had a horsey look, like long teeth or a long face or whatever...but she doesn’t, so...
These things are sold at 12.99 in Canada and every woman I know has them. I bought them for all my bridesmaids too, my mom, mother in law .... you name it. This thing is very useful!
Peter: "It's not a guy/girl thing, we all get it."
[rolls eyes like a schoolgirl]
Kelly: "listening to the guys, I don't think they get it. It's a girl thing..."
Also Kelly when discussing a pitcher selling custom-size condoms: "I can't see a girl carrying these in her handbag..."
(the guy went onto make millions)
It's a guy thing
@richieboy09 there are doctors who can help you get that tumor removed
Some girls do carry condoms too
@@stinameaner you missed the point by a mile!
richieboy09 You’re the under age of 14 I take it.
Kelly gives a Harry potter character vibe.
She reminds me a bit of Professor Sybill Trelawney.
Now that was awesome. She came in prepared, with a great product and she killed it by bagging two dragons.
Damn. Just got recommended this video and immediately went to by a set. This is brilliant!
Incredible item! Even not on grass, you need these for comfort. All day events or hard surfaces, you need these in your handbag!
Until the three men have felt the sheer terror of having the ultra thin heel on a pair of $1000 Louboutins get stuck in an escalator (I got it out, didn't even leave a mark) they won't recognize the genius and multiple uses of this product.
Freak
Sounds horrific. An escalator once ate up the shoelaces on my (not $1000) Converses and I felt the cold clutch of death on my shoulders. I caused a 20-person pile-up but lived to tell the tale.
@@ohwellwhateverr The danger escalators pose to shoes, and the people who's shoes get caught is terrifying.
@@nathanielcraig3588 as a child I was terrified of escalators. I think its because of that reason that I wouldn't get off in time and be eaten by the machine.
Just don't wear heels
I've been to 3 weddings and all the times we had to walk through grass in heels i WISH I had those rubbers back then
I'd buy these tomorrow if I can get hold of them. I'm constantly at cocktail parties and mixers for work and my heels always drive me batty. I could also see women only brands wanting to brand them as their own and hand them out at trade shows, etc
What Peter done was pretty shitty here, he was acting like he was gonna give an offer and then backed out
Before the cameras started rolling, Jenny must have snagged herself one for her heels and high tailed it out of the den. Legend has it she is still out.
"What you going to bring me" I think that put peter off. Lol "So you wouldn't" so and so...
I'm convinced he was going to invest before that. But good for her! Drop kick some dragons down lol
@@ShadowLynx777 IKR, she's much better off with the team of dragons she got to invest in the end.
@@ShadowLynx777 Peter wasn't wrong, company house indicate that her company has made little money over the years
They look like she's just found another use for cane toppers.
That was the smoothest pitch and deal close I've seen so far. Love the idea, and love the entrepreneur. Maybe not a billion idea, but it will make her a good life.
Correct my previous statement, multiplying the number of women wearing heels in the world... not so difficult after all. Seems like a must have, even when just in case;
Entrepreneur: “I am looking for an investor”
Peter: 😦
Can also be used on cobblestone, uneven concrete.
I really smiled at this episode, from start to finish. I have no idea why 🤷♂️ so I thought I would let you all know.
Can we all just appreciate the one liners from the Narrator guy in the background. They are so well written, so consistently.
If I ever saw these in a shop I would buy them instantly!
It also protects high heeled shoes walking in the street - I ruined my favourite shoes from getting stuck in grills on pavements and also a pair on muddy grass getting out of a car (pink silk shoes). Some designer shoes are really expensive too so £4.99 is nothing to protect expensive heels.
Whoever is on thumbnail duties is an absolute legend 😅
Balls to the device, let's focus on Charlotte!!
Yes sir! Wish I had a Charlotte!
I'd let her walk all over me, with or without the stoppers!
I couldn’t agree more
I came to the comments to see if it was just me 😁
Good on this woman for securing the investments of two incredible business powerhouses. I haven’t seen this product here in the US, but I sure would like to.
Good thing men invented high heels then so she should bank off them.
Oy, you go on Amazon and there's lots of these selling for dirt cheap!!
Happy to see this company is still around because I love wearing heels and I’ve sunk into more surfaces than I care for 😭 gonna get me some of these
I guess when you come upon a patch of grass whilst wearing your heels, they magically turn into a pair of tennis shoes ✨😌
She did well with Peter. Put him in his place
Peter and Piers don't understand the fact that they don't understand the product 😂
5:22 deboroughs impressed face
Did you actually just spell her name like that????
How did you butcher her name that badly? And how was it that THAT was what you decided to go with?
Man I want to believe the spelling of her name was absolutely on purpose and I dunno why, but I find it hilarious.😂
mate you violated her name lmaooo
Just refer to her as Debbie, she loves being called that.
Considering you can colour coordinate these with countless styles of shoes that seems like something some women will have a pair for every pair of shoes. License them so major labels can repack custom designed ones with their shoes. Seems like a no brainier since she has a patented.
Even at £1 a piece - there'd be Hundreds of Millions of shoe companies who could include them with every box of shoes sold. There's a MASSIVE mark up on women's shoes one £ is nothing...!
Doh, i meant millions of shoes made. If a deal could be done on the wholesale side, there's no need to bother with the retail...!
They are transparent so color is not an issue
@@alanh4471 i was really thinking the same way just imagine the potential
I like the thought that the blokes are like ... no ones gunna buy more than one pair ... i can't see you making money ... when she already has... and its a good brand starter ... also I think alot of ladies would happily add of £5 to help preserve any heel they get or stabilise them a bit more
Lol Peter’s eye roll was such a mood
This is a great product. They could sell it to wedding organizers to distribute to the guests. In Brazil we give guests flip-flops that cost much more than that so they can remove their shoes and enjoy the party more comfortably. This allows women to keep their beautiful high heels and still walk and dance comfortably.
How many people wear heels on grass: uhhh all women? I’ll buy some
Transphobe
@@TaxingIsThieving what
That’s what what you do to horses lmfao 😂 I can just imagine it “my wife’s lost her heel stabilizers I need her re shoed” 😂😂
Great to see Debroah and Kelly are head over heels for the product.
Chuffed for Ali and well done to Kelly and Debra for getting involved i hope its a successful venture for all involved Amen xxxxxxx
Really enjoyable example of DD: Light-hearted; no vicious exchanges or patronising advice. I hope she does well. Girl Power!
This was a feel-good episode ........
Entrepreneur to Kelly; “Love your hair!”
Entrepreneur to Debra; “Thanks.”
I was not able to locate the company's financials, however, Peter was proven correct in that their website is offering a buy one get the second pair FREE. In other words, yes, price is an issue ladies.
Or they adjusted the price so that you're buying two at the old price anyways. That's what the My Pillow guy did that got him in so much trouble.
@@ambiva That's a different company
I'll make you an offer; all of the money, for 5% and Charlotte 😁
Love how Piers gets knocked off his high horse
I never saw him fall off of Debra, when was this?
One of the best eps ever, love it! 😃
Peter: I'm in,,,,, but I want 100% of Charlotte as part of the deal
Charlottes Fit mate
Duncan stealing Peter joke right after he said it @ 5:05 haha, too funny, P's face too haha
10:05 - When you can't answer the question just say "I'm out."
I wish I knew where to buy these. I have to wear wedges every time grass is involved.
Debra is actually in a verg good mood today and good offer they made... Thumbs up 👍🏾
Piers Linny rarely invests. Why have him on there? He always says the same thing, "Someone will copy your design!"🙄
Wow also it's insane that Kelly actually invested!! About time!!
I cant wait to see Duncan in high heels.
Aaaaw, I'm so happy for the woman. She's lovely. ❤
Peter Jones: I don't like the ladies laughing at me and for that reason, I'm out.
My first thought was to get them in the hands of wedding planners. Many weddings are held outdoors and they could be included in the price package.
9:10 - Kelly: I think the guys actually don't get it.
*proceeds to say her vision is the same as Peters (at every till etc)*
Peter was saying it should be 99p at the till, nothing wrong with more expensive products near the till also.
Peter wanted them to become a cheap Poundland product though, Kelly didn't particularly object to the £4.99 pricetag. That's the key difference.
Spat my coffee out when Kelly made an offer ...
Brilliant lady got an offer ..
Kellie's hair is great by the way 😊
They’re still in business!! Piers was right though. The idea has been copied!
Piers Morgan?
@@Lommy9999 Pierce Brosnan
This is a deal to watch for the future. The 3 of them make a really good team. Hope it all works out.
Kelly will end up doing ALL the hard work while our illustrious "Deborah" does the coasting !