Everything You Need To Know About Fragrance Concentration Levels - EDT, EDP, Parfum, & MORE
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In this video, I share everything you could ever need to know about the sometimes confusing topic of fragrance concentration levels. We'll separate the actual science and percentages from marketing in order to help you make the best buying decision when it comes to fragrance concentrations. What do you guys think of educational videos like this one? What other topics would you like to see covered on the channel? We hope you enjoy!
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I think this type of content is helpful for beginners and people who are just entering the fragrance world, and definitely far more helpful than some 'top 10 panty-dropper fragrances' style videos.
Thank you!!! I'm new, and I could care less about panty dropper videos. Explain the process and types and learn me on the levels and what I can smell and like.
Do you know Jesus Christ can set you free from sins and save you from hell today
Jesus Christ is the only hope in this world no other gods will lead you to heaven
There is no security or hope with out Jesus Christ in this world come and repent of all sins today
Today is the day of salvation come to the loving savior Today repent and do not go to hell
Come to Jesus Christ today
Jesus Christ is only way to heaven
Repent and follow him today seek his heart Jesus Christ can fill the emptiness he can fill the void
Heaven and hell is real cone to the loving savior today
Today is the day of salvation tomorrow might be to late come to the loving savior today
Romans 6.23
For the wages of sin is death; but the gift of God is eternal life through Jesus Christ our Lord.
John 3:16-21
16 For God so loved the world, that he gave his only begotten Son, that whosoever believeth in him should not perish, but have everlasting life. 17 For God sent not his Son into the world to condemn the world; but that the world through him might be saved. 18 He that believeth on him is not condemned: but he that believeth not is condemned already, because he hath not believed in the name of the only begotten Son of God. 19 And this is the condemnation, that light is come into the world, and men loved darkness rather than light, because their deeds were evil. 20 For every one that doeth evil hateth the light, neither cometh to the light, lest his deeds should be reproved. 21 But he that doeth truth cometh to the light, that his deeds may be made manifest, that they are wrought in God.
Mark 1.15
15 And saying, The time is fulfilled, and the kingdom of God is at hand: repent ye, and believe the gospel.
2 Peter 3:9
The Lord is not slack concerning his promise, as some men count slackness; but is longsuffering to us-ward, not willing that any should perish, but that all should come to repentance.
Hebrews 11:6
6 But without faith it is impossible to please him: for he that cometh to God must believe that he is, and that he is a rewarder of them that diligently seek him.
Jesus
I learned a lot in 8 minutes. Thank you!
Great to hear! Thanks for watching.
Do you know Jesus Christ can set you free from sins and save you from hell today
Jesus Christ is the only hope in this world no other gods will lead you to heaven
There is no security or hope with out Jesus Christ in this world come and repent of all sins today
Today is the day of salvation come to the loving savior Today repent and do not go to hell
Come to Jesus Christ today
Jesus Christ is only way to heaven
Repent and follow him today seek his heart Jesus Christ can fill the emptiness he can fill the void
Heaven and hell is real cone to the loving savior today
Today is the day of salvation tomorrow might be to late come to the loving savior today
Romans 6.23
For the wages of sin is death; but the gift of God is eternal life through Jesus Christ our Lord.
John 3:16-21
16 For God so loved the world, that he gave his only begotten Son, that whosoever believeth in him should not perish, but have everlasting life. 17 For God sent not his Son into the world to condemn the world; but that the world through him might be saved. 18 He that believeth on him is not condemned: but he that believeth not is condemned already, because he hath not believed in the name of the only begotten Son of God. 19 And this is the condemnation, that light is come into the world, and men loved darkness rather than light, because their deeds were evil. 20 For every one that doeth evil hateth the light, neither cometh to the light, lest his deeds should be reproved. 21 But he that doeth truth cometh to the light, that his deeds may be made manifest, that they are wrought in God.
Mark 1.15
15 And saying, The time is fulfilled, and the kingdom of God is at hand: repent ye, and believe the gospel.
2 Peter 3:9
The Lord is not slack concerning his promise, as some men count slackness; but is longsuffering to us-ward, not willing that any should perish, but that all should come to repentance.
Hebrews 11:6
6 But without faith it is impossible to please him: for he that cometh to God must believe that he is, and that he is a rewarder of them that diligently seek him.
Jesus
EDT's usually have the best projection, where Parfums will often give you the best longevity with a nice scent trail. The Eau De Parfum is most often the best balance between the two. This is all subjective of course. There are Parfums that project well and EDT's that are weak projectors. You just have to test the fragrance on skin and see how it reacts to you. Thanks Teddy.
A lot of Parfum concentrations, at least in terms of designer fragrances, tend to sit closer to the skin than EDT and EDP concentrations. Maybe it’s because they have more perfume oils and less perfumers alcohol to give them that push off of the skin and gets them to project more. Sauvage Parfum is a good example of this. But in my experience they do last longer and they tend to smell a lot nicer.
...
Do you know Jesus Christ can set you free from sins and save you from hell today
Jesus Christ is the only hope in this world no other gods will lead you to heaven
There is no security or hope with out Jesus Christ in this world come and repent of all sins today
Today is the day of salvation come to the loving savior Today repent and do not go to hell
Come to Jesus Christ today
Jesus Christ is only way to heaven
Repent and follow him today seek his heart Jesus Christ can fill the emptiness he can fill the void
Heaven and hell is real cone to the loving savior today
Today is the day of salvation tomorrow might be to late come to the loving savior today
Romans 6.23
For the wages of sin is death; but the gift of God is eternal life through Jesus Christ our Lord.
John 3:16-21
16 For God so loved the world, that he gave his only begotten Son, that whosoever believeth in him should not perish, but have everlasting life. 17 For God sent not his Son into the world to condemn the world; but that the world through him might be saved. 18 He that believeth on him is not condemned: but he that believeth not is condemned already, because he hath not believed in the name of the only begotten Son of God. 19 And this is the condemnation, that light is come into the world, and men loved darkness rather than light, because their deeds were evil. 20 For every one that doeth evil hateth the light, neither cometh to the light, lest his deeds should be reproved. 21 But he that doeth truth cometh to the light, that his deeds may be made manifest, that they are wrought in God.
Mark 1.15
15 And saying, The time is fulfilled, and the kingdom of God is at hand: repent ye, and believe the gospel.
2 Peter 3:9
The Lord is not slack concerning his promise, as some men count slackness; but is longsuffering to us-ward, not willing that any should perish, but that all should come to repentance.
Hebrews 11:6
6 But without faith it is impossible to please him: for he that cometh to God must believe that he is, and that he is a rewarder of them that diligently seek him.
Jesus
I love the nerdy content too! Thanks, super informative!
I love your content, been looking for something like this. Thank you
I love this video. You went into details which although I most, you still went deep into the vapour pressure differences which I truly appreciate. Let’s get more of this kind of videos teddy. 👏🏾👏🏾
Good work! I think I`ll enjoy this type of of videos from time to time.
This was extremely informative for someone who admits that I was confused! I learned a lot from you and would definitely watch more related content.
Excellent Video packed with in-depth and useful information! Much better than the typical Perfume videos you typically see on TH-cam! 👏🏽
Thanks for this video, Teddy! Cleared up my questions about different concentrations and also helped explain how fragrances actually work. I'd love to see more videos like this!
I have been finding this kind of instruction because i need this for training. Thanks Balds.
Thank you. This video was amazing. I am new to this space and in this one video, I have learned so much.
great vid, teddy. keep it up. love the informative aspects of the industry. add videos talking about specific Houses....their origins, ups/ downs, main fragrances, where they rank globally compared to other Houses, even how they are connected to fashion, such as Chanel or Dolce and Gabbana
Teddy been watching your watch channel for a while never knew you had this one. I've been wanting to know about colognes and this has helped a lot. Not sure why you never mention this channel in your main channel because this is some good stuff you have here
Appreciate the very informative video man, thank you. Something I’d like to learn more about and I’m assuming other cologne/perfume enthusiasts would as well is a video describing the different time intervals you can expect to smell the different “notes” a particular fragrance gives off. Top note first 5 mins , bottom note after 2 hours etc
Bro, keep doing what you’re doing us fragrance heads love it
Another great video! Even If I know most of the information you presented it was still an entertaining watch. Thank you
Definitely helped clear things up for me
Thanks, Teddy, for sharing this; I’m very new to fragrance and would like more tutorials! A video on how to go about picking one. Based on scent and what is best for different ages.
I’d also like to know what the fragrance shelf life is. I assume it varies, but a general idea would be helpful.
I love to here the geeky stuff behind fragrances. I'd love to see videos on the top perfumiers out there , and the history behind well established houses.
This is good stuff, keep going!
Amazing, I learned a lot thank you so much
YES! More videos like this please
Yes please more, of these content I very appreciate it
Thank you
thank you so much for explaining this
Very informative ,thank you... I'm learning😊
This was a great and informative video.
I really love your content.I learned a lot from you
i would love to see more videos like this one
Thank you. This was useful.
Great video. I have definitely had to turn to wiki for this info before
Very informative, thank you.
It was like a Ted talk for for Parfum concentration...good job!
Great video. learned a lot
Very informative. Thanks.
Awesome information love it ❤
concentration basically means nothing, its pure marketing numbers, I have EDC in my collection that lasts and projects better than EDP or Parfum fragrance. Just follow your nose and your skin characteristic. Great video btw. very interesting approach. Btw. Sauvage line was heavy reformulated by Kurkdijan lately so get older batches if you can
Great video, i was looking to just understand the differences in % ...but found this video and you just gave a completely course in 8 mins, .....more fragrance geek videos!
Thank you for the video. Well researched and presented. A couple questions. Can you commento. Extrait de Parfum? Elixir? Also, is this regulated, policed and checked in any way? Thank you!
This was great. I’ve always tried to get an EDP/Parfum if they are available over an EDT. I guess I can start trying EDTs now. Lol
I enjoy the videos. Keep it up!
In fact you could buy without knowing an EdT with 15% fragrance oil from one brand, while another brand's EdP, or even within the same brand, has also a concentration of 15% fragrance oil. So indeed there are well concentrated EdT's out there to explore. Between the EdT, EdP and perfume of one kind, there could be a difference in ingredients used. For me that's what I always check and smell, because some note I just don't like in a fragrance. If a lower concentration lasts just a little less longer, but you like that concentration more then the higher concentration, just buy that one and if nesessery respray during the day.
amazing video , help me deeply understand perfumre
Beautifully explained 👍 More stuff like this please. Yeah, most guys can’t wrap their head around they are actually wearing a “perfume” lol “Cologne” was a marketing name in the USA to sell mens perfume. Thanks for sharing
you are amazing, great lecture give us deep in the topic without pain i loved the vedio
I got my first bottle of designer fragrance, Dior Sauvage, and I went with the EDP. It easily lasts all day, and I can still smell it on my wrist the next morning before my shower. I'm very happy with the performance and the scent.
i'm new to the fragrance game so this video was very helpful to get started
Thanks for the info
Nice, very informative. Do a video explaining /showing how perfume is made.
Loved this video
I typically go after EDP regardless for whatever reason.
Ive recently started building my collection back up, and with some much more expensive stuff after finding these discount websites.
I usually atick to the EDP, just because of where i work. I run around a restaurant all night, and i get kotchen smells and all sort of things going on, so with that, ive noticed that most edp versions, just seem to last a lot longer. Where most of my edt's will be good, but only last part way through the night, most of my edp, will stick with me regardless of how crazy work gets.
Its interesting though, because for instance, mont blanc explorer, for whatever reason, i only get really most of a shift at work and its gone, or Diesel Spirit of the Brave Intense, that one only lasted me maybe 3 hours before it was barely detectable.
I guess im slpwly learning that it doesnt matter so much now. I may bite the bullet and try out a couple of good edt, because ive really limited what ill buy, just beca7se i typically stay away from edt. Lol
Great video that really educates those seeking to go beyond basic parfum concentration explanation videos. I really appreciated the tip towards the end when you mentioned to look at the notes of the fragrance. This "nerdy" element could be a niche strength for you guys. Appreciate your video!
Interesting! Thanks!
Thanks for watching!
Good video and yes there is no sure thing answer when buying a fragrance concentration so don't bother always sticking to buying only edp or parfum etc because depending on the fragrance the edt can sometimes be better and other times not be, it is sadly very misleading for many people, I've brought a few parfums lately and they have longer performance yet don't project much, On the other hand if you buy a fragrance like dolce and gabana the one the edt won't perform or project and the edp will do both more, yet dior sauvage is the opposite way round the edt is a big performance edp average and parfum a long lasting skin scent with no projection hardly, it's best to try em out first if you can
This video is great, thanks so much. How about a video talking about tones - I read about a base tone, mid and high? I'd love to know more about that tone theory, which tones are the common ones and how can I tell what tone a fragrance has? Is it written somewhere or is just based on smell? How/why do people use different tones according to the season?
Another topic could also be about mixing fragrances. I hear many folks do that and I'd love to know any tips you have on mixing and which tones you believe go well together should one try to mix.
Thanks again for the great videos, cheers!
Oh another question I just remembered - is it true that the same fragrance can smell different on different people?
Awesome 👍 great information thanks 👍🙏
Thank you
really great video
Very informative. You should make a video regarding fragrance categories like the meaning of aromatic, fougere, gourmand etc.
The term "Aromatic fougère" seems to be essentially meaningless these days, basically it's a way of saying "fragrance for men" which sounds a bit fancier. Hardly any modern fougères stick to the lavender-coumarin (tonka) backbone.
First I learnt watches from this guy and now perfumes!😃
Like Sauvage EDT the most!
In this case, I could layer the EDT & EDP or Parfum to have the best of both? I know it’s not a no brainer but I would guess it could work
Glad I know the difference now
that was helpful. I collect watches not fragrances, however you've piqued my interest
Was looking for the differences between these and HEY! Teddy has a fragrance channel and he made a video on the subject? From watches to fragrance, I see you
Jesus Christ is the only hope in this world no other gods will lead you to heaven
There is no security or hope with out Jesus Christ in this world come and repent of all sins today
Today is the day of salvation come to the loving savior Today repent and do not go to hell
Come to Jesus Christ today
Jesus Christ is only way to heaven
Repent and follow him today seek his heart Jesus Christ can fill the emptiness he can fill the void
Heaven and hell is real cone to the loving savior today
Today is the day of salvation tomorrow might be to late come to the loving savior today
Holy Spirit Can give you peace guidance and purpose and the Lord will
John 3:16-21
16 For God so loved the world, that he gave his only begotten Son, that whosoever believeth in him should not perish, but have everlasting life. 17 For God sent not his Son into the world to condemn the world; but that the world through him might be saved. 18 He that believeth on him is not condemned: but he that believeth not is condemned already, because he hath not believed in the name of the only begotten Son of God. 19 And this is the condemnation, that light is come into the world, and men loved darkness rather than light, because their deeds were evil. 20 For every one that doeth evil hateth the light, neither cometh to the light, lest his deeds should be reproved. 21 But he that doeth truth cometh to the light, that his deeds may be made manifest, that they are wrought in God.
Mark 1.15
15 And saying, The time is fulfilled, and the kingdom of God is at hand: repent ye, and believe the gospel.
2 Peter 3:9
The Lord is not slack concerning his promise, as some men count slackness; but is longsuffering to us-ward, not willing that any should perish, but that all should come to repentance.
Hebrews 11:6
6 But without faith it is impossible to please him: for he that cometh to God must believe that he is, and that he is a rewarder of them that diligently seek him.
Jesus
Really nice video
Then there are fragrances that the edt and edp are two completely different fragrances with different notes. I think the distinctions are mostly just for marketing purposes. Parfum intense cologne extreme labels are just to milk an existing established popular line
Keep these videos coming…
Thank you brother :$
It comes down to marketing tbh. EDT are marketed for bright and fresh openings, and massive initial projection, Parfums are marketed towards longevity, so the aroma chemicals that consist of these designer fragrances are combined differently.
didnt know teddy had a fragrance channel lol
Hi Teddy, you used Dior Sauvage as an illustration in this video, identifying the EdT, EdP and Parfum concentrates. There is also an Elixir. Does the Elixir have an even higher oil concentration than the Parfum....or is it different to the Parfum in other ways?
Elixir is a different fragrance entirely
Great thanks for the explanation! I was wondering why I presumably bought the same bottle of perfume but one lasted longer...The toilette didn't last at all while the eau de parfum lasted all day! I
I'll stick with that!Also...I feel like companies not making scents that last longer is just bull bc I get oil based scents at beauty stores for $4 and they smell good and last allll day! No excuses.If I'm paying $100 + a bottle It should at least last all day bc otherwise what is the point?
I honestly use to just buy the cheapest "authentic" Cologne and never new they had weak versions and also didn't know they have a ton of fakes being sold 😢
MORE educational videos please!
Some of my edps and parfums don't have an expiration date. Which last longer until they expire, edp or parfums?
I’m wondering if the different ingredients settle at different levels in the bottle and if you need to shake them up?
I’m pretty sure that happened to my IA Saint Julep.
I'd they are exposed to direct sunlight or a heat source I believe that may have a impact as well on the molecules...
More education content please, this was great
Hey i was wondering how doe they colour they parfum? I mean there are neongreen fragrances but how? And how is it that they dont colour your skin?
Personally dude if I had a choice of the big 10 of expensive colognes that ALL men need to have are Bleu de Chanel EDT , EDP , Parfum , Dior Sauvage EDT , EDP , Parfum ,
Elixer , Creed Aventus , Allure Homme , and Allure Homme Sport
Interesting... I always thought that things labeled parfum were supposed to last longer, but I bought a bottle of YSL L'homme le Parfum as my summer scent this year and it doesn't last at all. Smells great when you put it on, but within an hour or so it completely disappears. Very disappointing.
Isn’t Eau Fraiche (spellcheck? Lol) also a very low concentration?
Literally went on TH-cam to find a differences between EDT and EDP.... Thank you
Maybe full black bottle for exrait the parfume sauvage😁
Jesus Christ is the only hope in this world no other gods will lead you to heaven
There is no security or hope with out Jesus Christ in this world come and repent of all sins today
Today is the day of salvation come to the loving savior Today repent and do not go to hell
Come to Jesus Christ today
Jesus Christ is only way to heaven
Repent and follow him today seek his heart Jesus Christ can fill the emptiness he can fill the void
Heaven and hell is real cone to the loving savior today
Today is the day of salvation tomorrow might be to late come to the loving savior today
Holy Spirit Can give you peace guidance and purpose and the Lord will
John 3:16-21
16 For God so loved the world, that he gave his only begotten Son, that whosoever believeth in him should not perish, but have everlasting life. 17 For God sent not his Son into the world to condemn the world; but that the world through him might be saved. 18 He that believeth on him is not condemned: but he that believeth not is condemned already, because he hath not believed in the name of the only begotten Son of God. 19 And this is the condemnation, that light is come into the world, and men loved darkness rather than light, because their deeds were evil. 20 For every one that doeth evil hateth the light, neither cometh to the light, lest his deeds should be reproved. 21 But he that doeth truth cometh to the light, that his deeds may be made manifest, that they are wrought in God.
Mark 1.15
15 And saying, The time is fulfilled, and the kingdom of God is at hand: repent ye, and believe the gospel.
2 Peter 3:9
The Lord is not slack concerning his promise, as some men count slackness; but is longsuffering to us-ward, not willing that any should perish, but that all should come to repentance.
Hebrews 11:6
6 But without faith it is impossible to please him: for he that cometh to God must believe that he is, and that he is a rewarder of them that diligently seek him.
Jesus
If, let's say, the edt and edp of a fragrance have same notes, if we spray the edt more, will it be the same as the edp?
Jesus Christ is the only hope in this world no other gods will lead you to heaven
There is no security or hope with out Jesus Christ in this world come and repent of all sins today
Today is the day of salvation come to the loving savior Today repent and do not go to hell
Come to Jesus Christ today
Jesus Christ is only way to heaven
Repent and follow him today seek his heart Jesus Christ can fill the emptiness he can fill the void
Heaven and hell is real cone to the loving savior today
Today is the day of salvation tomorrow might be to late come to the loving savior today
Holy Spirit Can give you peace guidance and purpose and the Lord will
John 3:16-21
16 For God so loved the world, that he gave his only begotten Son, that whosoever believeth in him should not perish, but have everlasting life. 17 For God sent not his Son into the world to condemn the world; but that the world through him might be saved. 18 He that believeth on him is not condemned: but he that believeth not is condemned already, because he hath not believed in the name of the only begotten Son of God. 19 And this is the condemnation, that light is come into the world, and men loved darkness rather than light, because their deeds were evil. 20 For every one that doeth evil hateth the light, neither cometh to the light, lest his deeds should be reproved. 21 But he that doeth truth cometh to the light, that his deeds may be made manifest, that they are wrought in God.
Mark 1.15
15 And saying, The time is fulfilled, and the kingdom of God is at hand: repent ye, and believe the gospel.
2 Peter 3:9
The Lord is not slack concerning his promise, as some men count slackness; but is longsuffering to us-ward, not willing that any should perish, but that all should come to repentance.
Hebrews 11:6
6 But without faith it is impossible to please him: for he that cometh to God must believe that he is, and that he is a rewarder of them that diligently seek him.
Jesus
Is there a reason why Parfum concentrations smell better and last longer on my skin than EDT and EDPs?
Most Parfums should last longer due to the higher concentration levels compared to EDT/EDP, but as explained in this video that's not always the case depending on the fragrance
Short answer, different chemicals. Edt, EDP, and Parfum use different chemicals for the concentrations. EDT might be geared towards brightness and projection, but might sacrifice longevity. Parfums for longevity might sacrifice a bit of that brightness.
was helpful, exactly what I typed in
You missed Eau Fraiche
dont they smell all the same??? i always thought the concentration is just different and the smell lasts longer...
Jesus Christ is the only hope in this world no other gods will lead you to heaven
There is no security or hope with out Jesus Christ in this world come and repent of all sins today
Today is the day of salvation come to the loving savior Today repent and do not go to hell
Come to Jesus Christ today
Jesus Christ is only way to heaven
Repent and follow him today seek his heart Jesus Christ can fill the emptiness he can fill the void
Heaven and hell is real cone to the loving savior today
Today is the day of salvation tomorrow might be to late come to the loving savior today
Holy Spirit Can give you peace guidance and purpose and the Lord will
John 3:16-21
16 For God so loved the world, that he gave his only begotten Son, that whosoever believeth in him should not perish, but have everlasting life. 17 For God sent not his Son into the world to condemn the world; but that the world through him might be saved. 18 He that believeth on him is not condemned: but he that believeth not is condemned already, because he hath not believed in the name of the only begotten Son of God. 19 And this is the condemnation, that light is come into the world, and men loved darkness rather than light, because their deeds were evil. 20 For every one that doeth evil hateth the light, neither cometh to the light, lest his deeds should be reproved. 21 But he that doeth truth cometh to the light, that his deeds may be made manifest, that they are wrought in God.
Mark 1.15
15 And saying, The time is fulfilled, and the kingdom of God is at hand: repent ye, and believe the gospel.
2 Peter 3:9
The Lord is not slack concerning his promise, as some men count slackness; but is longsuffering to us-ward, not willing that any should perish, but that all should come to repentance.
Hebrews 11:6
6 But without faith it is impossible to please him: for he that cometh to God must believe that he is, and that he is a rewarder of them that diligently seek him.
Jesus
At roughly 6:38 you say that molecules with a higher detection threshold are detected more easily - this is the wrong way around. A lower detection threshold means you can still detect it even when there's less of it, so aromachemicals with lower detection thresholds seem to "last longer" because it takes longer for them to decay below the threshold. Also consider that the percentage of some of the aromachemicals in the final product will be limited by regulation, and so the different versions of a fragrance at different concentrations probably couldn't be the same formula even if they wanted to be. But it needs to be stressed in every video like this - and it seems like every fragrance youtuber does a video explaining the different concentrations some point - that the more concentrated versions almost always go for richer, denser formulations. This is especially true if you imagine that a house is bringing flankers to the original formulation which get more and more mature (and expensive) hoping to keep the customers interested who bought the original bright youthful formulation when they were young.
Hi Teddy. My two cents on this kind of fragrance content:
1. I generally enjoy the “nerdy stuff”. Whether its fragrances, watches, cars, or music.
2. But with that said, the chemistry behind fragrance composition (e.g. CTPA position on Lilial) is not very interesting, and not a smart direction for this channel
3. Instead, I suggest you explore fragrance content from the perfumer perspective. Share your favorite creation from Oliver Cresp, Jacques Polge or Alberto Morillas. And most importantly,
4. Keep Courtney engaged and featured in y’alls fragrance content. She will gather more interest (and clicks) than you ever will. (No offence. I enjoy your watch stuff and Kevin O’Leary is a hoot!) The female perspective on men’s fragrances in invaluable.
Great feedback, Dave! Appreciate the thoughtful comment.
The only cool thing this channel had was the group reviews. Everyone knows about concentration, there’s a million top 10 lists, it’s going in the complete wrong direction.