Ok, I've been doing FB Ads on and off for the past couple of months. It has been hugely frustrating for me because all of my ads took hours/days to get leads...and I was getting relevance scores in the 3's and 4's. I watched this video and decided to create a new Ad implementing what you suggest in the video. I got leads within 5 minutes of launch, and I just checked my relevance score...10. Wow! My cost per lead is now 90% less than what I was paying before. Looking forward to learning more good stuff, and making more sales. Thanks Miles!
Hey Miles. Haven't been to your channel in a while, but wanted to thank you for all the videos, you're a straight hustler. I started watching them about 6 months ago and they gave me a ton of value that was much easier to absorb than most other content. I have a couple clients on retainer now and have been getting solid gigs charging $50-80/hour. I took months just to learn constantly and you helped a bunch with that so, much respect brotha, keep it up. I'm waiting for your channel to blow up any day now, it really needs to.
Hi Miles. I have to tell you. I implemented the story telling technique, and I am seeing Relevance Scores of 9 now. I used to have 5, 6, and a few 8s. Yippee this works guys. I am an English teacher and story telling always works in the classroom. I never knew it would work for FB ads too. Thanks a bunch Miles. You rock!
I was sitting at a 3 or 4. Still getting leads here and there but it was driving me mad that my relevance score was so low... Tried this, my first campaign was an 8 and second was a 9! Thanks miles!
I was talking to my business partner about incorporating story telling in our ads just the other day. Its awesome to hear you talk about it too because it means we're on the right track. You're videos are very VERY insightful. Please continue to make them!!
Right on Jamil! Stories are POWERFUL when done right and be patient as you test to really dial yours in. Our first stories sucked! hahahaha... But persistence has found one that really connects with our audience in a way that 'features' and 'benefits' cant!
Great video! You just got a new subscriber here. I have an ecommerce site, do you think storytelling also applies for product ads? Or they´re more useful for email marketing? Thanks!!
hi miles,so i own a shopify store and run fb ads to sell my products,so i did split test with an owl watch.ran and add that said ,love owls? get yours here today before there all gone sale ends in 3 days.i then ran same owl watch with a short story about owls.300 words i did a sort sales pitch more content then and asked them to comment about owls and the link to purchase on my website,i scored a 4 on my relevance score and got 9 comments 3 shares and 18 likes and no sales from the short ad.the other ad scored a 9 and got 157 comments 229 likes and 73 shares,23 add to carts and 17 purchase and made a whopping $357 that day.i ran both ads 5 days and $7 ad spend a day.i definitely learned something new.thx man,i now use story telling in all my ads and they convert.that is the most money i ever made in one day.now i do a constant $200/250 a day.
Just found your channel and specifically this video. Just getting started and have put a few ads on FB with limited success and a small budget as I dont want to put much money out there until I learn what I am doing.. Thanks for the help.
It is true, i have had very good results with many ads for growing one of my pages, when my score is 10, the costs are very low, and when the relevant score was low( 3-4) in other pages or ads, the results are bad an higher costs. Miles Tank you soo much for all your help in giving us all this information for free, i had learned more with your videos than other marketing courses, ebooks, sites etc...
Hi Miles. My response is a fairly long one, but I hope you can find the time to read through it, as I think it represents a a big portion of our small business owners/start-ups with the same “Catch 22” problem, who have been following your video series for a while now. First of all, congratulations on a brilliant video series which I have been following since end of last year. I think I watched about 95 videos so far, and are learning something new with each video. The problem you’ve created though, is that some videos are contradicting each other, not because any of them are untrue, but causes this “catch 22” problem for a lot of users. On the one hand, like you’ve mentioned and stressed in the majority of your videos, you must be willing to give and build trust, before you can even start trying to promote your own services or go the “affiliate marketing” route, Like I have this discovered and you have mentioned, this takes up almost all your time and effort (producing videos/blogs and other content of value), and this can takes months and even years. The flip-side, as you have highlighted in your video, “Your #1 Priority As An Internet Entrepreneur - Get This Wrong And You Will Fail!” This Is very true, which creates the problem. Most of us have bills to pay, houses and cars to pay off, which means we do not have the luxury to spend months/years to build up trust and client lists, as much as you want to spend all your time doing it, as that is a fulltime job on its own. Its’ not possible though, if you know the end of the month is coming with looming bills to pay hovering over your head. I am highly motivated and are used to putting my head down and grinding away 14-18 hours a day, but despite that, I am starting to get despondent, not due to a lack of trying or motivation, but finding it hard to find the balance. You can’t have the one (time to build up and share content and build up trust, in order to create leads, that turns in to clients) without the other (already having some kind existing automated income), freeing you up to do the first thing that will create the second in the first place, and vice versa. One further complication is, there are a lot of courses you recommend (like the recent “storytelling” for successful ads), I badly want to make use of as I know the value of a successful ad on Facebook and don’t have the time to learn the art of storytelling the long way, but are holding back because you know the little you are currently earning, needs to be reserved to pay bills ate the end of the month. I think you know what I am getting at. I know it’s a lot to respond to, and maybe there is no clear solution, but I know it’s a problem a lot of us are battling with. Maybe you can address this issue somewhere in the future in a video? Thank you anyway for the wealth of information you have been selflessly been sharing over the past year. This is pure gold, and detailed information, other “gurus” normally charge thousands of dollars for. Thank you and keep up the good work! Wessel Wessels
+Wessel Wessels thanks for the comment... Remember that one great 20 minute VSL or long copy sales letter can build the trust needed. It is difficult to do, tho. Also one video and one blog post can build the trust... Two emails after an opt in can build the trust... Just because I'm all in on giving free videos out like it is my job, that doesn't mean you have to! Is what I'm doing building trust? Sure. Is it the only way? Not at all! In my wife's business we run an ad to a squeeze page followed by a VSL... That is enough for some new traffic to turn into leads and customers. Then we follow up via email... That converts even more leads to customers over time! You just need to find the right funnel and content that works for your audience and offerings!!!
Great stuff as usual Mr. Beckler...I really like the point about creating long-form sales copy above the image, and how that impacts your relevance score. I've only read Michael Hauge's books but I'll grab a copy of the course you've recommended. The one thing that's helped me more than anything is deconstructing, and writing out sales copy from Mike DIllard, Eben Pagen, and Gary Halbert. Also, I've bought FB ad courses from Jason Hornung, Mike and Andy, and Amy Porterfield...your material is every bit as good as the courses I've paid hundreds for! Have you given any thought to creating your own FB ads course?
+Steve Cory Consulting glad you liked this concept... I have been thinking about making a FB course to be honest... Or a membership where I help people optimize their ads and funnels... But I also enjoy my positioning having no products.
Hey Miles, quick one, if a newbie wants to start watching your videos about Facebook Ads, where should they start? You have a LOT of videos now, curious if there is a play list or do you have it organized on a website somewhere? Something easy to follow along and not have to search thru dozens of various Facebook vids
I don't... It removes you from your place in the auction and re-enters you to the auction (meaning you can get worse performance after the change)... The only change I make is budget based. Other than that I start a new ad set.
Miles, thank you so much for another video! I'm dancing as I just received a "download" of some awesome FB ad copy! Can't wait to test it as I'm getting very close to pushing the "launch" button. Woo-Hoo!
Hi Miles, awesome content as always. Do you suggest turning on the "Expand interests when it may increase conversions at a lower cost per conversion"? Thanks!!
Here's the first draft of my Hero's Journey. I'm not sure if I'm on the right path or not so all critiques are welcome. It seems too long for a FB ad but I don't know how I could make it shorter. The raw natural beauty of the island was breathtaking. Lush green mountains soared above an amazingly blue Pacific Ocean. Fingers of jagged black lava rock reached down to the ocean encircling pure white sand beaches, and waterfalls cascaded from the middle of the jungle covered mountains. It was an exchange to Kauai, Hawaii with my wife for our 7th anniversary that proved to be the catalyst for me turning into "The Timeshare Expert." We had owned our timeshares for three years and had dutifully been using them in our home resort on Hilton Head Island. But now my wife wanted a little more of an adventure. I would have fine going back and golfing the amazing courses there for many years. I was selling timeshare at the time but was a newbie in the industry, and I was suspect that I’d able to exchange to Hawaii. At the time, it was the hardest exchange in the industry, and I feared not only NOT getting the exchange, but I’d end up losing out on my golf trip. But my wife was insistent, and I had done an incredible back packing trip there many years before and wasn’t opposed to going back, just skeptical that I could make it happen. There was a gentleman where I worked named Reuben. He was what I thought of as old probably being in his mid to late 60’s. His thinning hair was completely gray, and he was always impeccably dressed in a custom suit as compared to the rest of us. Reuben was called “The Governor” and was the top salesperson. While the rest of the salespeople had to scramble to find a 24 inch round table each time they had clients, “The Governor” had his own desk set up in the corner of the giant salesroom that was surrounded by palms and travel posters. One day, between tour waves, I approached him and asked if he wouldn’t mind answering a question for me. I’ve found that top salespeople are usually generous with their knowledge and Reuben was no different. But my question surprised him because he thought I was going to ask him to give me some sales tricks and techniques like many of the other salespeople. I explained that I wanted to exchange my two Hilton Head weeks to Hawaii but was afraid I’d be unsuccessful. He gave me counsel that not only made me a better salesperson but set me on the road to becoming “The Timeshare Expert.” Reuben told me I’d have to be willing to do what other timeshare exchangers were unwilling to do. He said that both RCI and Interval International were very good at filling members exchange requests when done properly, but most weren’t. He explained that the exchange system didn’t work the same as making a hotel reservation as was commonly believed and to be successful one had to either do many exchanges or pick the brains of the experts. Reuben said that because timeshare exchangers usually do only one exchange a year, the only real option was getting expert advice. Rueben went on to give me many tips, strategies, and secrets he had uncovered in his many years of being a professional in the business. I was secretly embarrassed at how uninformed I was about how the timeshare exchange system worked. I went home and excitedly applied Reuben’s advice and announced to all that I was going to spend two weeks in Hawaii for my 7th anniversary. What surprised me was the negativity I received from friends, family, and peers. Few of them believed I’d get an exchange to Hawaii, and none believed I’d get two weeks back-to-back. But I put my faith in “The Governor.” And suddenly, I started talking with prospects that already owned a timeshare and had successfully exchanged to Hawaii. They added to my knowledge, and many of these prospects bought more. A short time later, the confirmation for my first week in Hawaii came through, and not long after that, I got my second week. Rueben’s expert advice worked, and over the years I ended getting two back-to-back weeks in Hawaii seven times. Now I want to pass on some of that information to you. Over the 25+ years, I worked in the timeshare industry, all of my prospects, whether they purchased or not, got the tips I learned from Reuben and those that I’ve since uncovered. But relative to the whole, I could only educate a few of the millions of timeshare owners. If you feel like you're not getting the best exchanges with RCI or Interval International, or you feel like you're not achieving the best exchanges with your timeshare, you’re about to learn some simple, actionable steps you can take today to guarantee you better timeshare exchanges. Imagine, you, your friends and family all enjoying the resort vacation you really desire. You have taken charge of your timeshare exchange destiny and are no longer at the mercy of RCI and Interval International. You’ve spent a lot of money for your timeshare, isn’t it about time to start learning how to get the best exchanges? It’s easy! Just click the “Learn More” button below for your FREE timeshare exchange checklist and enjoy your next timeshare exchange to its fullest. Do it now because the best weeks and resorts are already going away.
Way to go! So I think I would keep the "me turning into "The Timeshare Expert." " part out as it may put people on their defenses... What did you actually 'get' that others want? Let them come to the conclusion you are the expert on their own! Help them have the ah-ha moment : th-cam.com/video/D-h4P05aeiY/w-d-xo.html That is a big key... But the positioning of 'learn the secrets that an old-timer in Hawaii taught me that allowed me to ___________________"
Hi Miles. First of all, I just want to thank you and let you know that your channel is amazing! I've learned more about online marketing from you than all other sources put together. I'm intrigued by this approach and I can see how it would work great when you are selling a product that leads to a transformation, for example, a fitness program or selling a marketing service. Just curious if you can give me any tips on how you'd approach selling clothing?The product is obviously not going to change someone's life or business, so the story seems less important. I'm guessing the ad copy is less important than a good product image in this case.
I would probably focus on videos for clothing, really... Chubbies shorts did really well with some viral videos. The brand story is still very important... But video is probably a better medium than the written word.
Miles Beckler it had a relevance score of 10 straight out of the box! I was struggling with relevance before this and knew it was hurting my as spend big time so thanks so much. Just need to start dialling in the conversion side on this new product a bit better now, but for a first attempt at story telling I am super happy with the results. Might try this method with some previous winners to see what happens! Thanks again.
Very solid video! Also I have a question! Once you've created an ad, and it's gotten the impressions it's needed to be graded a relevance score, are you able to change that score through editing the ad? Or do you need to trash that ad, and create a new one to change the relevance score?
Any changes will re-submit a new ad and you will go back into the auction again... Meaning everything can change. I don't change ads once they are running!
Hey! dunno if you still answer your comments in this video, but would your course on your website also work for marketing a band instead of a business?
Hey Miles, great content. Wondering if there's a way when choosing interests with regard to targeting your audience, to choose two interests as a qualifier. For example, I want to target people who have both interest A and interest B, instead of interest A or interest B.
How do you tell a story for a $10 lead-in product for a sales funnel? Seems like overkill. Are there modifications for simple, cheaper products for sale?
Yes, I understand that Miles.I was refering to the time when an ad's CTR begins to fall and frequency starts to rise. This would mean the target audience are seeing the same ad over and over and are not clicking. Will it be a good idea to keep everything else same and try another ad with this audience? Probably a different image or headline?
Miles, great videos, I've been using them to learn the FB ads process. One question, I've been getting these error messages that tell me I need to increase my ad budget in some cases to as much as $100. I thought we could do ads with a lower budget?
Awesome content as usual! Should I use this with a free plus shipping model? Just wondering how to get my ads to convert, I get up to 300-400 likes on my fan page posts but no sales. Any ideas?
Stories can definitely sell free plus shipping deals... Russell Brunson always uses stories to promote his! Keep testing and tweaking to get your conversions up!
Hey and thanks for the reply! I might give it a go and see if I can really target my audience to about 200,00. And also my other bros I know the feeling to combat all the likes and shares without sales I'm going to try running link posts over picture ads so I make sure when they click the picture it takes them to the site over the fan page and hopefully that leads to conversions. I'll keep you guys posted if anything works. And good luck my dude!
Miles, I've learned volumes about Facebook marketing / advertising from your videos. I've insisted that the people how craft my Facebook ads watch your videos. I do wish you would spend more time with other categories other than self-improvement / motivational products. There are categories that are impulse purchases "Restaurants" and then there are product categories that require more engagement, big ticket items & services . Again, no complaints here, I just work with local businesses and events that want to increase their market share with Facebook. On relevance score: It is not an opinion, it is a researched fact that relevance is key to customer response and market share growth. This is true of any media traditional or digital platforms. To perceive otherwise will result in "marketing malpractice".
Glad you like the content and thanks for sharing! I really try to stick to what I do every day and what I know by heart... Which is why my niche focus hovers in an often small area... I will take your comments to heart and plan some 'out of my wheelhouse' vids for the future to share how I'd enter other niches!
Miles, it looks like I had better relevance scores when I had Traffic campaign. Once I started running Conversions things don't look as good. Is traffic a good one for a free opt in? Thank you so much in advance!
Great video! Thanks for the great content. Question- When you start to get leads on Facebook conversation campaigns, what is a normal rate to actually get on your email list? I just started running several ads yesterday and in ads manager, I am showing 35 leads but have only had 18 show up on my email list. Is this a good rate?
Are you running a double opt in? if so check in your autoresponder and see if the other 13 simply did not confirm their address. If that is the case consider turning off double opt in. I run single opt in so my lead number in Facebook usually matches within few percent of my lead number from my autoresponder system. And my opt in page converts just under 50%
Miles Beckler this helped a bunch! Looked further into my funnels after reading this and realized my pixel was pasted incorrectly in my header and counting each lead twice. Glad I realized something was wrong before spending too much money. Thanks again!
Why when i pull the ad to a conversions campaign after social proof, the video disappears? It only show the text with all the engagement but no video, do you know why this would happen?
The pixel does not collect data. What happens in one campaign does not reflect the other campaign. I get engagements on my conversion ads is a byproduct of running conversion ads. It's just a debunked method designed by some fake gurus to sell courses that teach a method that doesn't work…
I'd say give them a stronger call to action. If it's not strong enough or direct enough, you'll only get the MOST desperate people to convert. The others will move on.
Hey miles this kashif ali from Pakistan i want to run a ad for heavyweight plastic machines like injection moulding machine some other machines as well so i want to know what would be the best streatgey for me should i go for engagement first or conversions or leads or something else what would be the best where i can get more relevance rate and coments likes and leads
Hi Miles, i have a relevance score of 8 for my ads. But what is puzzling is i have high scores for both positive feedback and negative feedback... How can i bring the negative feedback score down? Should i use the same ad for a different audience or should i make changes to my ad copy and target the same group of audience again? Thanks for your advice in advance!
Miles, I have a problem. I watched the video, had some big story ideas, jumped on fb and adjusted one of my already running ads. The ad then got disapproved, so I took it back to the original ad and it was re-approved. I thought I would try again with a new ad. I posted the ad and my account was instantly flagged and deactivated. Funny thing is that ad was approved 10 minutes later. Any ideas on how I can get my account back? I can't get anything out of Facebook, and I can't even find a story on google of someone successfully getting their account reactivated.
Thanks Miles, after 2 days I have finally had some recognition from Facebook. I spent hours searching for answers after it happened and I found a lot of people with the same problem but no people with a solution or a success story. So I lost hope. I think I will need to work on my storytelling for the future.
Hi Miles! So I started my ad campaign for Conversions. I'm getting leads slowly. My ad has an 8 Relevance score but I pay $1.85 per lead (which is improved but still way out of my CPI). Is it because I included an interest that has a high competition price? Where should I look to bring down the cost? Many thanks in advance! Btw, I got a 3xSellerator course and very excited about it -- thanks for recommending!
1. in the ad manager looking at the ad level data... If it isn't there, click 'columns' to add it, but I think it is default. 2. Did you watch the examples from the video in the description?
Hey Miles, Just started my first ad campaign, and it has zero people reached. Tried turning off and on ad campaign, creating new campaign, adjusting bid to automatic (thought it was a auction problem), and adjusted daily budget. Have no clue what's going on and FB has a terrible support system. Would really appreciate the help.. Thanks, Justin
Great info again Miles!!!! With all that I've learned from you I forgot to tell a story, just began throwing facts out ... with no success. Stories are everything and the very best way to sell! Thanks again dude! :-)
Just today I launched a Worldwide PPE ad and got a story (problem/solution) at my video ad... the cost per result is $1c right now (which is decent right?), but my relevance is 5... So I'm kinda confused... still very new to this but in my perception FB tells me by the CPR that you are doing well, but at the same time the relevance is very low which implies it's not a good targeted ad... Could you shine your light on this, I would very appreciate it :)
The only numbers that matter are your cost per lead and cost per new customer acquisition... If you are breakeven or better, all other metrics are irrelevant. If you are not breakeven or better, the relevance score indicates that FB doesn't trust the ad
Hahahah... Miles is indoors? Noooooo! :D Got a place in Sedona for a couple months to really knuckle down before heading to Asia. Luckily with the wheeling, hiking and camping all around here it is still vacation like, just with a desk! :)
+Irina Litvin create a custom audience of people who have engaged first under the audiences tab... Then it will show up when you try to exclude at the ad set level
Hi Miles , i am trying to target shopify store owners for one of my affiliate product. The audience seems to be in the range of 1.7M to 2M however i try to narrow down the audience. Is there a video of yours that i can refer to. Appreciate your response. Thanks.
@@MilesB My headline field is 29 character limit and text 90. I am working off of the ad center for the page I created for my store. Could that be the problem. I AM trying to create and ad for my site itself.
Is this still the situation at hand as of February 2018? My Facebook ads have shown poor results. BTW Thank you Miles for all the awesome info you give!
The relevance score is perhaps the most irrelevant thing on Facebook Ads. What are you trying to achieve? A good ROI, a good CPC, a good cost per conversion. Just read Facebook's own description for relevance score and it is determined after such few ad impressions that there simply isn't enough data for relevance score to actually mean anything tangible other than to act as a very basic guide to newbies
I 100% agree that the main KPIs to monitor are cost per lead and cost per new customer acquisition.... As I've covered in many videos. What is happening is that people are running ads and getting zero results because there is a mis-match between their ad copy the landing page copy and the audience... How do I know? Tens of thousands of micro-conversations in comments. Almost every time when I help them 'debug' their ad campaign it turns out they have a 3 or 4 relevance score.... Which is a glaring data point to the problem. Message market mis-match. So I hear you... But I think you are oversimplifying this or are forgetting that most Faebook advertisers are new and don't have it all figured out..
By the way, FB has also invited me to let their team coach and work with me. They sent me a phone number to call them and schedule time. I thought I was going to go into cardiac arrest :)
:) Are you outside the US or in the US? People in NZ and AU get much quicker access to reps, if you are in the US that is a big deal for sure!! WEll done!
Miles, I have a new pixel for a shopify store Tshirt . I was reviewing facebook ads manager info and according to them I need to have 500 pixel events before I run a conversion campagin. it also states that whatever conversion event I choose I need 50 a month for my ads to display to the right target. What's the most cost effective way to get the 500 events so I can begin to choose conversions. Also, once that happens should I start with view content or should I go to an add to cart conversion event. Thank you, your videos are super informative.
Hmm, of try to make a conversion for reached site and see if I could start there... Then move to add to cart event... Else I'd run traffic only first with that reached site conversion setup
I highly recommend you work on releasing your limiting beliefs… Because what you just stated is 100% not true. It is difficult, it takes a ton of work, but it is absolutely possible. Here is an example: th-cam.com/video/WxfZkMm3wcg/w-d-xo.html And another one: th-cam.com/video/mPBnR9jn0ZY/w-d-xo.html
Really do appreciate the reply and I do agree, by stating that I am in someway limiting myself- however I have seen both videos and that is the difference; they are videos, not image ads. My niche is the activewear industry; highly competitive and most if not all players rarely put long blurbs on their image ads with read more. However, if I was selling a course, software, etc... I understand the merit behind a long story. Either way, the content you provide is free, high quality, high value to a lot of people and even to myself, but in this instance I don't know how I could use that. Thanks for your time.
First off, you can put a video ad in Facebook just as easy as you can an image ad. So no need to limit yourself to images. Second, if you want to become a successful entrepreneur and advertiser, it takes a ton of work... Testing, researching, testing, researching... Remember, magazines have used images and stories to sell clothing for decades (a century?) before Facebook was invented. Go grab a cosmo magazine to see what the pro's do. Go look at big brands on Facebook and see what they are advertising... If you open your mind to the possibilities you may find them... But if you remain closed you won't see that there have been successful story based image ads run for clothing companies for probably 150 years.
Booooooorrrrrriiiiing story borrrring story. Noone wants to read long copy. It looks like a landing page. Which are outdated. How do you tell stories using product ads???
Ok, I've been doing FB Ads on and off for the past couple of months. It has been hugely frustrating for me because all of my ads took hours/days to get leads...and I was getting relevance scores in the 3's and 4's. I watched this video and decided to create a new Ad implementing what you suggest in the video. I got leads within 5 minutes of launch, and I just checked my relevance score...10. Wow! My cost per lead is now 90% less than what I was paying before. Looking forward to learning more good stuff, and making more sales. Thanks Miles!
YEEEEESSSSSSSS! Ryan, that is the ultimate compliment... You watched, you took action and you got great results.
Rock on with yo bad self! :D
Ok, so I got quite a few leads on the very first day but now they're slowing down to a crawl. Is that normal?
Hey Miles. Haven't been to your channel in a while, but wanted to thank you for all the videos, you're a straight hustler. I started watching them about 6 months ago and they gave me a ton of value that was much easier to absorb than most other content. I have a couple clients on retainer now and have been getting solid gigs charging $50-80/hour. I took months just to learn constantly and you helped a bunch with that so, much respect brotha, keep it up. I'm waiting for your channel to blow up any day now, it really needs to.
Mitch, that is awesome to hear! Thanks for the update and way to go getting out there and taking action!
Hi Miles. I have to tell you. I implemented the story telling technique, and I am seeing Relevance Scores of 9 now. I used to have 5, 6, and a few 8s. Yippee this works guys. I am an English teacher and story telling always works in the classroom. I never knew it would work for FB ads too. Thanks a bunch Miles. You rock!
Right on!
Dope video been running facebook ads and been working for me been getting alot of engagements thanks for motivation 💯
Awesome! Could see your niche getting a ton of engagement!
I was sitting at a 3 or 4. Still getting leads here and there but it was driving me mad that my relevance score was so low... Tried this, my first campaign was an 8 and second was a 9! Thanks miles!
YES! That is awesome to hear!
Great Video
I was talking to my business partner about incorporating story telling in our ads just the other day. Its awesome to hear you talk about it too because it means we're on the right track. You're videos are very VERY insightful. Please continue to make them!!
Right on Jamil! Stories are POWERFUL when done right and be patient as you test to really dial yours in. Our first stories sucked! hahahaha... But persistence has found one that really connects with our audience in a way that 'features' and 'benefits' cant!
Great video! You just got a new subscriber here. I have an ecommerce site, do you think storytelling also applies for product ads? Or they´re more useful for email marketing? Thanks!!
+Felipe Vergara absolutely works. Takes a bit more creativity to figure out, but works well!
hi miles,so i own a shopify store and run fb ads to sell my products,so i did split test with an owl watch.ran and add that said ,love owls? get yours here today before there all gone sale ends in 3 days.i then ran same owl watch with a short story about owls.300 words i did a sort sales pitch more content then and asked them to comment about owls and the link to purchase on my website,i scored a 4 on my relevance score and got 9 comments 3 shares and 18 likes and no sales from the short ad.the other ad scored a 9 and got 157 comments 229 likes and 73 shares,23 add to carts and 17 purchase and made a whopping $357 that day.i ran both ads 5 days and $7 ad spend a day.i definitely learned something new.thx man,i now use story telling in all my ads and they convert.that is the most money i ever made in one day.now i do a constant $200/250 a day.
You are the FIRST person, place, video, etc., that I've seen explain this... Thank you!!!
Cheers. You are very welcome
Just found your channel and specifically this video. Just getting started and have put a few ads on FB with limited success and a small budget as I dont want to put much money out there until I learn what I am doing.. Thanks for the help.
Cheers man.
Very very helpful. I will keep you posted as to how it works for me. Thank you Miles.
I can't believe you put this content out for free! I've seen a few courses out there charging a good few dollars. Thank you for your videos Miles
It is true, i have had very good results with many ads for growing one of my pages, when my score is 10, the costs are very low, and when the relevant score was low( 3-4) in other pages or ads, the results are bad an higher costs. Miles Tank you soo much for all your help in giving us all this information for free, i had learned more with your videos than other marketing courses, ebooks, sites etc...
Great to hear your experiences are the same as what I've found... So thankful you are finding my content helpful!
Another great video Miles! Thanks!
Very intriguing. I've always believed the relevance score mattered more than others were telling me
It is a powerful metric to analyze what is going right or wrong with an ad/campaign!!!
Miles Beckler already working on new ad copy today using the hero journey. Will keep you posted!
Miles, this really resonates with me. I really appreciate you sharing this. Thanks so much!
You are welcome!
Another Diamond piece of content here! Thank you my brother...we are all blessed to learn from you!
Cheers
You're awesome Miles! Thank you for sharing all these information. I'll try out what you've taught and will be back for more!
Good call putting this into action fast!
Heading over to your website to check out Andre Chaperones video! Thanks!!
Hi Miles.
My response is a fairly long one, but I hope you can find the time to read through it, as I think it represents a a big portion of our small business owners/start-ups with the same “Catch 22” problem, who have been following your video series for a while now.
First of all, congratulations on a brilliant video series which I have been following since end of last year. I think I watched about 95 videos so far, and are learning something new with each video.
The problem you’ve created though, is that some videos are contradicting each other, not because any of them are untrue, but causes this “catch 22” problem for a lot of users.
On the one hand, like you’ve mentioned and stressed in the majority of your videos, you must be willing to give and build trust, before you can even start trying to promote your own services or go the “affiliate marketing” route, Like I have this discovered and you have mentioned, this takes up almost all your time and effort (producing videos/blogs and other content of value), and this can takes months and even years.
The flip-side, as you have highlighted in your video, “Your #1 Priority As An Internet Entrepreneur - Get This Wrong And You Will Fail!” This Is very true, which creates the problem. Most of us have bills to pay, houses and cars to pay off, which means we do not have the luxury to spend months/years to build up trust and client lists, as much as you want to spend all your time doing it, as that is a fulltime job on its own. Its’ not possible though, if you know the end of the month is coming with looming bills to pay hovering over your head.
I am highly motivated and are used to putting my head down and grinding away 14-18 hours a day, but despite that, I am starting to get despondent, not due to a lack of trying or motivation, but finding it hard to find the balance.
You can’t have the one (time to build up and share content and build up trust, in order to create leads, that turns in to clients) without the other (already having some kind existing automated income), freeing you up to do the first thing that will create the second in the first place, and vice versa. One further complication is, there are a lot of courses you recommend (like the recent “storytelling” for successful ads), I badly want to make use of as I know the value of a successful ad on Facebook and don’t have the time to learn the art of storytelling the long way, but are holding back because you know the little you are currently earning, needs to be reserved to pay bills ate the end of the month. I think you know what I am getting at.
I know it’s a lot to respond to, and maybe there is no clear solution, but I know it’s a problem a lot of us are battling with.
Maybe you can address this issue somewhere in the future in a video?
Thank you anyway for the wealth of information you have been selflessly been sharing over the past year. This is pure gold, and detailed information, other “gurus” normally charge thousands of dollars for.
Thank you and keep up the good work!
Wessel Wessels
+Wessel Wessels thanks for the comment... Remember that one great 20 minute VSL or long copy sales letter can build the trust needed. It is difficult to do, tho.
Also one video and one blog post can build the trust...
Two emails after an opt in can build the trust...
Just because I'm all in on giving free videos out like it is my job, that doesn't mean you have to!
Is what I'm doing building trust? Sure. Is it the only way? Not at all!
In my wife's business we run an ad to a squeeze page followed by a VSL... That is enough for some new traffic to turn into leads and customers.
Then we follow up via email... That converts even more leads to customers over time!
You just need to find the right funnel and content that works for your audience and offerings!!!
Cool, thanks Miles
Great stuff as usual Mr. Beckler...I really like the point about creating long-form sales copy above the image, and how that impacts your relevance score. I've only read Michael Hauge's books but I'll grab a copy of the course you've recommended. The one thing that's helped me more than anything is deconstructing, and writing out sales copy from Mike DIllard, Eben Pagen, and Gary Halbert.
Also, I've bought FB ad courses from Jason Hornung, Mike and Andy, and Amy Porterfield...your material is every bit as good as the courses I've paid hundreds for! Have you given any thought to creating your own FB ads course?
+Steve Cory Consulting glad you liked this concept... I have been thinking about making a FB course to be honest... Or a membership where I help people optimize their ads and funnels... But I also enjoy my positioning having no products.
Hey Miles, quick one, if a newbie wants to start watching your videos about Facebook Ads, where should they start? You have a LOT of videos now, curious if there is a play list or do you have it organized on a website somewhere? Something easy to follow along and not have to search thru dozens of various Facebook vids
www.milesbeckler.com/how-to-advertise-on-facebook
Thx Miles! You always provide good content :)
Hi,do you recommend editing live ad sets (eg changing placements,devices and targeting of the ad sets which are running)??
I don't... It removes you from your place in the auction and re-enters you to the auction (meaning you can get worse performance after the change)... The only change I make is budget based. Other than that I start a new ad set.
Thank you!
This is one really helpful video. Thank you!
Does the landing page load time matter?
I can only assume it does... Don't have any hard test data behind that. The copy will be 10x more important, tho.
Tx so much for your answer ;) keep kicking ass brother.
Will do!
Miles, thank you so much for another video! I'm dancing as I just received a "download" of some awesome FB ad copy! Can't wait to test it as I'm getting very close to pushing the "launch" button. Woo-Hoo!
Wonderful content! Thank you for your service.
Hi Miles, awesome content as always. Do you suggest turning on the "Expand interests when it may increase conversions at a lower cost per conversion"? Thanks!!
If you are running one big ad set, yes... If you are doing the $5/day ad set split test, no.
Thank you!
Here's the first draft of my Hero's Journey. I'm not sure if I'm on the right path or not so all critiques are welcome. It seems too long for a FB ad but I don't know how I could make it shorter.
The raw natural beauty of the island was breathtaking. Lush green mountains soared above an amazingly blue Pacific Ocean. Fingers of jagged black lava rock reached down to the ocean encircling pure white sand beaches, and waterfalls cascaded from the middle of the jungle covered mountains.
It was an exchange to Kauai, Hawaii with my wife for our 7th anniversary that proved to be the catalyst for me turning into "The Timeshare Expert."
We had owned our timeshares for three years and had dutifully been using them in our home resort on Hilton Head Island. But now my wife wanted a little more of an adventure. I would have fine going back and golfing the amazing courses there for many years.
I was selling timeshare at the time but was a newbie in the industry, and I was suspect that I’d able to exchange to Hawaii. At the time, it was the hardest exchange in the industry, and I feared not only NOT getting the exchange, but I’d end up losing out on my golf trip.
But my wife was insistent, and I had done an incredible back packing trip there many years before and wasn’t opposed to going back, just skeptical that I could make it happen.
There was a gentleman where I worked named Reuben. He was what I thought of as old probably being in his mid to late 60’s. His thinning hair was completely gray, and he was always impeccably dressed in a custom suit as compared to the rest of us.
Reuben was called “The Governor” and was the top salesperson. While the rest of the salespeople had to scramble to find a 24 inch round table each time they had clients, “The Governor” had his own desk set up in the corner of the giant salesroom that was surrounded by palms and travel posters.
One day, between tour waves, I approached him and asked if he wouldn’t mind answering a question for me. I’ve found that top salespeople are usually generous with their knowledge and Reuben was no different. But my question surprised him because he thought I was going to ask him to give me some sales tricks and techniques like many of the other salespeople.
I explained that I wanted to exchange my two Hilton Head weeks to Hawaii but was afraid I’d be unsuccessful. He gave me counsel that not only made me a better salesperson but set me on the road to becoming “The Timeshare Expert.”
Reuben told me I’d have to be willing to do what other timeshare exchangers were unwilling to do. He said that both RCI and Interval International were very good at filling members exchange requests when done properly, but most weren’t.
He explained that the exchange system didn’t work the same as making a hotel reservation as was commonly believed and to be successful one had to either do many exchanges or pick the brains of the experts. Reuben said that because timeshare exchangers usually do only one exchange a year, the only real option was getting expert advice.
Rueben went on to give me many tips, strategies, and secrets he had uncovered in his many years of being a professional in the business. I was secretly embarrassed at how uninformed I was about how the timeshare exchange system worked.
I went home and excitedly applied Reuben’s advice and announced to all that I was going to spend two weeks in Hawaii for my 7th anniversary.
What surprised me was the negativity I received from friends, family, and peers. Few of them believed I’d get an exchange to Hawaii, and none believed I’d get two weeks back-to-back.
But I put my faith in “The Governor.” And suddenly, I started talking with prospects that already owned a timeshare and had successfully exchanged to Hawaii. They added to my knowledge, and many of these prospects bought more.
A short time later, the confirmation for my first week in Hawaii came through, and not long after that, I got my second week. Rueben’s expert advice worked, and over the years I ended getting two back-to-back weeks in Hawaii seven times.
Now I want to pass on some of that information to you. Over the 25+ years, I worked in the timeshare industry, all of my prospects, whether they purchased or not, got the tips I learned from Reuben and those that I’ve since uncovered.
But relative to the whole, I could only educate a few of the millions of timeshare owners.
If you feel like you're not getting the best exchanges with RCI or Interval International, or you feel like you're not achieving the best exchanges with your timeshare, you’re about to learn some simple, actionable steps you can take today to guarantee you better timeshare exchanges.
Imagine, you, your friends and family all enjoying the resort vacation you really desire. You have taken charge of your timeshare exchange destiny and are no longer at the mercy of RCI and Interval International.
You’ve spent a lot of money for your timeshare, isn’t it about time to start learning how to get the best exchanges?
It’s easy! Just click the “Learn More” button below for your FREE timeshare exchange checklist and enjoy your next timeshare exchange to its fullest. Do it now because the best weeks and resorts are already going away.
Way to go! So I think I would keep the "me turning into "The Timeshare Expert." " part out as it may put people on their defenses... What did you actually 'get' that others want?
Let them come to the conclusion you are the expert on their own! Help them have the ah-ha moment : th-cam.com/video/D-h4P05aeiY/w-d-xo.html
That is a big key... But the positioning of 'learn the secrets that an old-timer in Hawaii taught me that allowed me to ___________________"
Hi Miles. First of all, I just want to thank you and let you know that your channel is amazing! I've learned more about online marketing from you than all other sources put together.
I'm intrigued by this approach and I can see how it would work great when you are selling a product that leads to a transformation, for example, a fitness program or selling a marketing service.
Just curious if you can give me any tips on how you'd approach selling clothing?The product is obviously not going to change someone's life or business, so the story seems less important. I'm guessing the ad copy is less important than a good product image in this case.
I would probably focus on videos for clothing, really... Chubbies shorts did really well with some viral videos. The brand story is still very important... But video is probably a better medium than the written word.
Thank you Miles! Appreciate the advice!
I want to run ads for Watches Store. Is it a good idea to add 500+ text related to Watches in Facebook Ad Campaign?
You are awesome dude. Just got my first angel meditation. Gonna go there before drifting into sleep. Thanks
:D
I live in small country, i got my score 9 and i pay around 23 cents per event response. is that good?
Great video! What about for Instagram Story AD?
Worth testing
Is there relevant score on Facebook again? I can't find it
this is Savage! Going to try this tonight, thank you myles!
Nice! Keep me posted how it works!
Miles Beckler it had a relevance score of 10 straight out of the box! I was struggling with relevance before this and knew it was hurting my as spend big time so thanks so much. Just need to start dialling in the conversion side on this new product a bit better now, but for a first attempt at story telling I am super happy with the results. Might try this method with some previous winners to see what happens!
Thanks again.
Where can I learn ad copy the most effectively? Any video or book u can point me to ?
+Kenneth Lee how to write a good advertisement by Victor Schwab is an oldie but a goodie... And the things I reference in the video of course
Solid facebook tips Miles,thank you!
Great advice here miles thanks!
Cheers Trevor... That main ad is still cranking along today… With zero changes!
Very solid video! Also I have a question! Once you've created an ad, and it's gotten the impressions it's needed to be graded a relevance score, are you able to change that score through editing the ad? Or do you need to trash that ad, and create a new one to change the relevance score?
Any changes will re-submit a new ad and you will go back into the auction again... Meaning everything can change. I don't change ads once they are running!
Just found you, man. Woah... Really good stuff...
Hey! dunno if you still answer your comments in this video, but would your course on your website also work for marketing a band instead of a business?
Hey Miles, great content. Wondering if there's a way when choosing interests with regard to targeting your audience, to choose two interests as a qualifier. For example, I want to target people who have both interest A and interest B, instead of interest A or interest B.
th-cam.com/video/QcqB6dQQHQk/w-d-xo.html
Thank You! 🙏
You are welcome.
How do you tell a story for a $10 lead-in product for a sales funnel? Seems like overkill. Are there modifications for simple, cheaper products for sale?
How you do anything is how you do everything... In my opinion, quality copywriting is required for all products
Great content as usual Miles! What are your thoughts on ad fatigue/banner blindness? do you think it's a good idea to rotate ads?
Facebook ads should not look like ads or banners... They should be engaging stories. I don't run a sidebar on my site, tho ;)
Yes, I understand that Miles.I was refering to the time when an ad's CTR begins to fall and frequency starts to rise. This would mean the target audience are seeing the same ad over and over and are not clicking. Will it be a good idea to keep everything else same and try another ad with this audience? Probably a different image or headline?
Miles, great videos, I've been using them to learn the FB ads process. One question, I've been getting these error messages that tell me I need to increase my ad budget in some cases to as much as $100. I thought we could do ads with a lower budget?
Awesome content as usual! Should I use this with a free plus shipping model? Just wondering how to get my ads to convert, I get up to 300-400 likes on my fan page posts but no sales. Any ideas?
Stories can definitely sell free plus shipping deals... Russell Brunson always uses stories to promote his! Keep testing and tweaking to get your conversions up!
Dripik i am having this same issue.. i been conducting a t shirt campaign for three weeks.. 800 likes but NO SALES.. I DONT GET IT
Hey and thanks for the reply! I might give it a go and see if I can really target my audience to about 200,00. And also my other bros I know the feeling to combat all the likes and shares without sales I'm going to try running link posts over picture ads so I make sure when they click the picture it takes them to the site over the fan page and hopefully that leads to conversions. I'll keep you guys posted if anything works. And good luck my dude!
Miles, I've learned volumes about Facebook marketing / advertising from your videos. I've insisted that the people how craft my Facebook ads watch your videos. I do wish you would spend more time with other categories other than self-improvement / motivational products. There are categories that are impulse purchases "Restaurants" and then there are product categories that require more engagement, big ticket items & services . Again, no complaints here, I just work with local businesses and events that want to increase their market share with Facebook.
On relevance score: It is not an opinion, it is a researched fact that relevance is key to customer response and market share growth. This is true of any media traditional or digital platforms. To perceive otherwise will result in "marketing malpractice".
Glad you like the content and thanks for sharing!
I really try to stick to what I do every day and what I know by heart... Which is why my niche focus hovers in an often small area... I will take your comments to heart and plan some 'out of my wheelhouse' vids for the future to share how I'd enter other niches!
Miles, it looks like I had better relevance scores when I had Traffic campaign. Once I started running Conversions things don't look as good. Is traffic a good one for a free opt in? Thank you so much in advance!
Great video! Thanks for the great content. Question- When you start to get leads on Facebook conversation campaigns, what is a normal rate to actually get on your email list? I just started running several ads yesterday and in ads manager, I am showing 35 leads but have only had 18 show up on my email list. Is this a good rate?
Are you running a double opt in? if so check in your autoresponder and see if the other 13 simply did not confirm their address. If that is the case consider turning off double opt in.
I run single opt in so my lead number in Facebook usually matches within few percent of my lead number from my autoresponder system. And my opt in page converts just under 50%
Miles Beckler this helped a bunch! Looked further into my funnels after reading this and realized my pixel was pasted incorrectly in my header and counting each lead twice. Glad I realized something was wrong before spending too much money. Thanks again!
@@KristenEvans great catch!
Thank you for the great value,
Is this also for ecommerce?
Totally could work for ecomm ads
hey miles can you please tell me which type of facebook Ad is best for website traffic, carousel or single image?
you need to test and let the data guide you
Why when i pull the ad to a conversions campaign after social proof, the video disappears? It only show the text with all the engagement but no video, do you know why this would happen?
Not sure. I only run conversion ads. The idea of running engagement first is a terrible idea for many reasons beyond this issue
Havent seen your video why it's a bad idea lol, can you give quick insight why it isnt good? Love the channel by the way man!
The pixel does not collect data. What happens in one campaign does not reflect the other campaign. I get engagements on my conversion ads is a byproduct of running conversion ads.
It's just a debunked method designed by some fake gurus to sell courses that teach a method that doesn't work…
Nice! Thank u!
Hey Miles, wanted to know if you have a Facebook training or recommend one? BTW, your videos are very awesome. Thanks for the value. God bless
The course I am going through and recommend is www.milesbeckler.com/fb
What do you do when you are getting a high relevancy score (9) but no conversions?What could be the problem?
The copy is not compelling people to take action. Study copywriting
I'd say give them a stronger call to action. If it's not strong enough or direct enough, you'll only get the MOST desperate people to convert. The others will move on.
Miles, would you recommend AdEspresso??
+David Cantero I don't... I think it is far superior to get comfortable on FBs platform
Miles, I appreciate you. What email auto responder do you recommend for someone starting out
Hey miles this kashif ali from Pakistan i want to run a ad for heavyweight plastic machines like injection moulding machine some other machines as well so i want to know what would be the best streatgey for me should i go for engagement first or conversions or leads or something else what would be the best where i can get more relevance rate and coments likes and leads
Facebook ads for industrial machinery? I don't see how you'd do targeting
Exactly thats what i want to know from how would you target the audience in country like pakistan
Hi Miles, i have a relevance score of 8 for my ads. But what is puzzling is i have high scores for both positive feedback and negative feedback... How can i bring the negative feedback score down? Should i use the same ad for a different audience or should i make changes to my ad copy and target the same group of audience again? Thanks for your advice in advance!
Miles, I have a problem. I watched the video, had some big story ideas, jumped on fb and adjusted one of my already running ads. The ad then got disapproved, so I took it back to the original ad and it was re-approved. I thought I would try again with a new ad. I posted the ad and my account was instantly flagged and deactivated. Funny thing is that ad was approved 10 minutes later. Any ideas on how I can get my account back? I can't get anything out of Facebook, and I can't even find a story on google of someone successfully getting their account reactivated.
People get them reactivated all the time... Go through the Facebook support channel and explain what happened and request it to be re-activated!
Thanks Miles, after 2 days I have finally had some recognition from Facebook. I spent hours searching for answers after it happened and I found a lot of people with the same problem but no people with a solution or a success story. So I lost hope. I think I will need to work on my storytelling for the future.
I recommend keeping with it... Also if you sign up for a business.facebook.com account you can get more ad accounts in there...
Hey Miles, what screen recorder do you use? ;)
Hi Miles! So I started my ad campaign for Conversions. I'm getting leads slowly. My ad has an 8 Relevance score but I pay $1.85 per lead (which is improved but still way out of my CPI). Is it because I included an interest that has a high competition price? Where should I look to bring down the cost? Many thanks in advance! Btw, I got a 3xSellerator course and very excited about it -- thanks for recommending!
2 questions:
1.Where do I find my score?
2. Can you give me an example of a story? Maybe a link of an ad you already made using this strategy.
Thanks!
1. in the ad manager looking at the ad level data... If it isn't there, click 'columns' to add it, but I think it is default.
2. Did you watch the examples from the video in the description?
I created my first AD and at the end has 8 of 10 :)
That is fantastic for your first ad!
@@MilesB and will you believe me that i have pay only 5€ i got almost 700 likes in one day ! Can anyone do that?
You are the chosen one! 👍😎👊📈. Sounds like you found something that works! Well done
@@MilesB thank you bro, keep it up😊💯
Hey Miles,
Just started my first ad campaign, and it has zero people reached. Tried turning off and on ad campaign, creating new campaign, adjusting bid to automatic (thought it was a auction problem), and adjusted daily budget. Have no clue what's going on and FB has a terrible support system. Would really appreciate the help..
Thanks,
Justin
Great info again Miles!!!! With all that I've learned from you I forgot to tell a story, just began throwing facts out ... with no success. Stories are everything and the very best way to sell! Thanks again dude! :-)
And, what's the maximum number of words FB will allow you to use above the picture? If you know/willing to share?
+Bob Heath I have not found a hard limit to the word count.... But I have seen and written some quite long ones!
Just today I launched a Worldwide PPE ad and got a story (problem/solution) at my video ad... the cost per result is $1c right now (which is decent right?), but my relevance is 5... So I'm kinda confused... still very new to this but in my perception FB tells me by the CPR that you are doing well, but at the same time the relevance is very low which implies it's not a good targeted ad... Could you shine your light on this, I would very appreciate it :)
The only numbers that matter are your cost per lead and cost per new customer acquisition... If you are breakeven or better, all other metrics are irrelevant. If you are not breakeven or better, the relevance score indicates that FB doesn't trust the ad
Awesome as usual MB.
Vacation over? :(
Hahahah... Miles is indoors? Noooooo! :D Got a place in Sedona for a couple months to really knuckle down before heading to Asia. Luckily with the wheeling, hiking and camping all around here it is still vacation like, just with a desk! :)
Struggling to find how to exclude people who interacted with my ad in ad sets :( Do you mind to explain how to find it? Thank you!
+Irina Litvin create a custom audience of people who have engaged first under the audiences tab... Then it will show up when you try to exclude at the ad set level
Awesome! Thank you!
Hi Miles , i am trying to target shopify store owners for one of my affiliate product. The audience seems to be in the range of 1.7M to 2M however i try to narrow down the audience. Is there a video of yours that i can refer to. Appreciate your response. Thanks.
I made one with 800 words .... is it too much ?
No
How/where can I find any of these books you mentioned? The only link above goes to a course.
+Elliott W I get all my books on Amazon. Don't remember which books I mentioned but I did make this video: th-cam.com/video/dcC6MOcnrIE/w-d-xo.html
Had my best engagement with long copy based on the Hero's Journey.
Awesome!
Newby here so please excuse my ignorance. When I go to create an ad it limits me to like 90 characters. So, how do I get it to allow long-form copy?
Setup an image ad and use the 'text' field... You are probably in the headline field
@@MilesB My headline field is 29 character limit and text 90. I am working off of the ad center for the page I created for my store. Could that be the problem. I AM trying to create and ad for my site itself.
Thanks Miles and Thanks Gustavo!!! :-)
Cheers
I managed to get a 10 in relevance with one of my ads, but I'm not getting the desired number of link clicks. What do you guys think the issue is?
Is this still the situation at hand as of February 2018? My Facebook ads have shown poor results. BTW Thank you Miles for all the awesome info you give!
Basically I'm just scouring the web for Facebook ad help to actually convert ads to sales and I came to you first haha
Yep, these are the style of ads I'm still running today with great results.
We are friends now. A guru wanted to charge me 2000 to show me what you’ve shown free. Gratitude deep and wide
Cheers
How do you know what he was going to give you if you didn't buy the curse?
The relevance score is perhaps the most irrelevant thing on Facebook Ads. What are you trying to achieve? A good ROI, a good CPC, a good cost per conversion. Just read Facebook's own description for relevance score and it is determined after such few ad impressions that there simply isn't enough data for relevance score to actually mean anything tangible other than to act as a very basic guide to newbies
I 100% agree that the main KPIs to monitor are cost per lead and cost per new customer acquisition.... As I've covered in many videos.
What is happening is that people are running ads and getting zero results because there is a mis-match between their ad copy the landing page copy and the audience... How do I know? Tens of thousands of micro-conversations in comments.
Almost every time when I help them 'debug' their ad campaign it turns out they have a 3 or 4 relevance score.... Which is a glaring data point to the problem. Message market mis-match.
So I hear you... But I think you are oversimplifying this or are forgetting that most Faebook advertisers are new and don't have it all figured out..
By the way, FB has also invited me to let their team coach and work with me. They sent me a phone number to call them and schedule time. I thought I was going to go into cardiac arrest :)
:) Are you outside the US or in the US? People in NZ and AU get much quicker access to reps, if you are in the US that is a big deal for sure!! WEll done!
but they faced out relevance score now
I also can't find the relevant score anymore on Facebook
no subtitles(((((((((((((((((((
not sure why TH-cam didn't add subtitles to this one
do u hv fb ?? want to connect
Miles, I have a new pixel for a shopify store Tshirt . I was reviewing facebook ads manager info and according to them I need to have 500 pixel events before I run a conversion campagin. it also states that whatever conversion event I choose I need 50 a month for my ads to display to the right target. What's the most cost effective way to get the 500 events so I can begin to choose conversions. Also, once that happens should I start with view content or should I go to an add to cart conversion event. Thank you, your videos are super informative.
Hmm, of try to make a conversion for reached site and see if I could start there... Then move to add to cart event... Else I'd run traffic only first with that reached site conversion setup
You can't really put a huge story when you're trying to sell clothes on your website on a facebook post.
I highly recommend you work on releasing your limiting beliefs… Because what you just stated is 100% not true.
It is difficult, it takes a ton of work, but it is absolutely possible.
Here is an example: th-cam.com/video/WxfZkMm3wcg/w-d-xo.html
And another one: th-cam.com/video/mPBnR9jn0ZY/w-d-xo.html
Really do appreciate the reply and I do agree, by stating that I am in someway limiting myself- however I have seen both videos and that is the difference; they are videos, not image ads.
My niche is the activewear industry; highly competitive and most if not all players rarely put long blurbs on their image ads with read more. However, if I was selling a course, software, etc... I understand the merit behind a long story.
Either way, the content you provide is free, high quality, high value to a lot of people and even to myself, but in this instance I don't know how I could use that.
Thanks for your time.
First off, you can put a video ad in Facebook just as easy as you can an image ad. So no need to limit yourself to images.
Second, if you want to become a successful entrepreneur and advertiser, it takes a ton of work... Testing, researching, testing, researching...
Remember, magazines have used images and stories to sell clothing for decades (a century?) before Facebook was invented.
Go grab a cosmo magazine to see what the pro's do. Go look at big brands on Facebook and see what they are advertising...
If you open your mind to the possibilities you may find them... But if you remain closed you won't see that there have been successful story based image ads run for clothing companies for probably 150 years.
Is relevance score still relevant by Facebook now?
looking hazee yo lol
HA!
A
B
#ba
👍🙏
Booooooorrrrrriiiiing story borrrring story. Noone wants to read long copy. It looks like a landing page. Which are outdated. How do you tell stories using product ads???
Get creative! And all people see are 2 lines and a 'see more' link. Far from looking like a landing page.