Hey Miles just dropping by to say that I learnt pretty much in a day how to make a beautiful website (Amazing how much you can find on youtube) I found a restaurant that has like 2005 site 300 meters from where I live, I have an appointment tomorrow with them, they said they don't have the budget for now but still want to see me ;) and I'm gonna offer them a killer deal you already know. Miles, as you may remember I dropped out and really struggling, I hustle hard, and I may be on the verge of a new life right now, big part of it is Gary, big part of it is you, Thank you Miles, you may have changed my life man
I definitely remember... Great to hear you are continuing to take action! Miracles happen to those who exhaust all other options. You are on the right path. Good things come to those who hustle and having a "Look at this website I did for the restaurant on main st." example to show other business owners (who do have $$$) can be the leverage you need to land the next client for $$$! Maybe you can get a good trade credit for some food out of it! :D I did that once!
i'll be honest miles, i already know the majority of the things your teach because i've been doing online marketing since 2000 and my clients get a ton business from what i implement in their businesses. but man to man, i respect you so much dude. online people talk about giving value but you show what that means. i'm glad i found you online. and i will continue to humble myself and learn from you and others i respect. iron sharpens iron. 💪
I love this video! Finally someone who doesn't call his videos "how to become an expert in 3.5 minutes" and then showing how to set up a facebook account. Your videos are very practical and real. Helped me much, absolutely follow you.
Glad you like the content and my style... Enough hype peddlers out there, I'm just going to keep it real. This series shows EXACTLY how I run my FB ads to this day: th-cam.com/video/g9JfWuZJ5-M/w-d-xo.html Kind of an update to this video you commented on, recorded with FB's most recent interface!
Seriously. This video just keeps getting better and better. I've been studying this topic for months. Podcasts, books, vids...hands down this video beats them ALL. THANK YOU!!!!
Miles...Thanks a MILLI for this video! I'm getting more into Facebook Advertising and wow I didnt realize that you could track website visitors for 180 days....This video is pure gold. Keep rocking it out man. Much appreciated....
Man this stuff is powerful. Thanks so much for adding so much value here bro!! You explain it all SO clearly and really break it down. This is the specificity I've been looking for.
Hey Miles can't thank you enough for the videos! Question: I experimented a few options based on this video. I have one where FB says "Audience too small". Do you know what is a good audience size before FB can create a retargeting audience for a particular page?
Hi Miles. Im a newbie to all this just trying to figure it all out. Your stuff is for sure some of the absolute best out there! Thanks for that. Then to the question: At 20:00 and forward, you talk about the sales funnel and how a well setup add set and multiple well setup audiences allows you to basically focus on the top level of the funnel and your footwork will "guide" your visitors further and further into the funnel so they eventually makes a purchase. You then say that you can test and then eliminate parts of the funnel, but that confused me. Isn't every step of the funnel necessary in order to target the customers with different behaviours in the most efficient way? I mean if you first make an ad that will get visitors to your site, then setup audiences based on their behaviour and then try to target each audience with better ads and in that way, are trying to get them closer and closer to your "thank you page".
Glad you like the content... The big idea here is that you can test 1 upsell, one upsells, 1 upsell and 1 downsell, 3 upsells, back down to 1 upsell, etc. Sorry if it wasn't clear. But you are able to test different funnel configurations to find that balance that gets a solid conversion rate and a good front end revenue number that allows you to keep marketing with paid traffic. Does that make sense?
Totally, custom conversions tool lets you set up the audience... Need a 'trigger' to get them on the custom audience, like if they visit page A they see ad A then they visit page B and stop seeing ad A and start seeing ad B.
Miles Beckler will each one have to be set up as a separate ad with a separate ad budget? I’m assuming yes right ? That’s the only way I’m thinking it can be done.
Most gurus in TH-cam don't teach this stuff and this is the way how they make money .i really want to master this techniques.most of videos in TH-cam are how to setup a shopify store from scratch ,how to find a niche some thing very basic.they are showing numbers that they do by using advance technique and try to sell some things to the newbies.thanks for the true value of this video.,
Hey Miles! Awesome content as usual! Just wondering, if I am to create a brand is it best to build an audience up first using ads, get page likes etc and then retarget them with the product offer? Thanks!
I look forward for you to create a custom conversion pixel in details because I have 3 niches in my store but I don't understand what it's means when ppl say Main Pixel and how to split that pixel so I can use it for each niche and not having it mixed up and not performing for me
Hi Miles , ty for replay , but not this what i was looking or , there is a custom conversion option inside fb ads manger to create different mini pixels for each niche , its kinda complicated and i have no seen anyone do a video on how to create those custom conversion pixels yet
Miles great work man, there's not a lot of tuts online going in depth on Facebook retargeting and especially exclusion audiences. Thanks for the value!
great info there mate very useful , the best out there keep it up! can you please explain what do you do next , after audience has been made, how do you manage it? , what info can you grab from facebook after a person is in your audience? if you can make a vid that will be greater, thanks in advance
Hi Miles great value as asual! Just watched the 5 dollar ad strategy where you try a/b testing different interests per adset. Would you prioritize testing lookalike audiences based on custom audiences from facebook's pixel, or doing the interest a/b testing?
Alright and if a lookalike based audience would outperform other lookalikes and the adsets based on interests. Would it be good move to take that custom audience, and perform split tests based on interests within that custom audience to kind of hypertarget the right audience? Or would you say that's overgeeking it. I'm pretty new to all of this
Thank you so much for this great free stuff Miles, I have gained a lot of value from this video. I have been advertising before but it's just more on like the post engagement ad or page like campaign, no testing, no pixels, no something like this. I am aiming to learn all these advance stuff before 2017 ends. I do have a question though, if I'll be running remarketing ads, would it be best to select CPC on how I would be charged? or just stay with CPM? Agaion, thank you so much Miles. Great stuff and keep it crushing! You rock!
Depends on the size of your retargeting pixel and your funnel... Testing is the ultimate answer and if you have a small to mid size pixel data (100k or less) CPC could work well... Really small, like 30k reach alone with CPM can work... Big audience, 500k - 1Mm+ I use conversion campaigns. All in all test what gets you the best cost per lead or customer!
I just found your channel and it's really helpful 🙂 Now, quick question. Would you set up retargeting for a product that gets around 50-80 views per day?
Yes! I wouldn't run it all day every day, tho. Maybe once week per mo (1500 - 2400 audience at that point) Also, drive more traffic to the sales page, too! Increase that audience size... That does not have to be a 'static' number
Your content is awesome and the way you explain it is so easy to understand. I appreciate that very much and feel like I can understand a little more than before :)
Hi Miles, love your content. How can you set up retargeting so that it has a time limit on it. For instance I have something that is only good for the next 48 hours, how can I set up the retargeting so that the audience that I’ve chosen will only see it for a certain timeframe?I don’t want my Christmas promotion coming out at Easter. This is literally the case of ‘time is of the essence’.
I think the best way to do this is to run a specific ad campaign that expires on the timeframe that you want... Just have the whole ad turn off at 48 hours from now.
Miles Beckler Hi Miles, I was thinking more about the case where someone has visited your website and you need to have a follow up within 48 hours. So everyday you may have a new group of people who need to be on the 48 hour clock. Is there any trick like that that will work on Facebook?
Great Video. Quick question, should i create an new retargeting audience for each product if I am selling lots of different products and want to target people who have viewed a specific product with an ad only showing that product (excluding those who have seen the checkout page). In my mind that makes sense, but i want check if there is an easier way.... if that makes sense. Like i want to retarget my ad to people who have viewed a specific product page but didnt check out. So if i didnt create a new audience for each product, how would fb know which product to show which person... Appreciate the help!
This really depends on your products and your business... There could be value in retargeting each product individually, but that could be a massive roll out. I'd try and start by identifying the best or top 3 products that have the best possibility (margins/conversion rate/customer ratings, etc) of converting and dialing in a process on a small segment first... Then once you prove it works, consider rolling it out to more products. If you try to go all in on all products (depending on your business, and how many products, of course) you could be setting yourself up for a huge mass of work that would be difficult to 'test' because everything is spread so thin.
I appreciate your generous sharing, Miles! Love your videos, they are very helpful. Here is my question though: I set up a conversions campaign and no conversions yet but FB is charging me money for showing my ads to people. Do you know why is that? Thanks!
We are charged per 1000 impressions with the target of hitting your 'per conversion' price. Facebook is gonna get paid even if your site doesn't convert!
Great video!! I have question about the lookalike audience. Ive created a custom lookalike using the people that bought from me before but like you says on the video, FB will generate 2.1 million people. Is there any way to filter them furthermore? I tried to add my competitors as the interests but still got about 800k people. Should I just run with the 800K??
That is a good size audience! Could support up to $80/day of advertising so you could get a lot of mileage of an audience that size (starting at $5 ad set, that would be a good amount of room to grow if it works). Ultimately you need to test the audience and see if it converts because that is the ultimate data-point you want to see!
Hi Miles!! Great content again :) ... one question... do you know what is happening if the size of the audience appears as unvailable? Is it because is too small? Thank you :)
Miles, you are the best! i just discovered you and i have to say im learning a lot with you! can i ask smt? this audiences that i did, i have to renew always? or facebook do that automatically? thanks a lot for all!
Very simple question. I manage accounts for multiple clients. Do I need a Facebook pixel for each client in business manager if I am just tracking website visits? Would I need a separate ad account for everyone then?
Hi Miles, can you explain at minute 19:06 how do you setup the mechanism of excluding people from Funnel B that did not convert in Funnel A, exclude from funnel C people that did not convert at funnel B... ? thx
Hey Miles, thanks for the vid. You are making the best FB ads content out there. Just a quick question, do you know how to exclude your audience which have clicked on your ad but didnt convert into a purchase? I dont want to bother them with my ads on fb, if they already clicked on the ad and didn't make it until the checkout page. Thanks in advance Yaz
Also Miles - when you setup these retargetting campaigns...do the audiences auto update? Or do you need to create a new custom audience -> lookalike every few days or so as your visitors, leads, add to carts, purchasese etc. increase? So if you launched Campaign -> 800 ATC but no purchases -> create custom audience of these 800 atc (either through pixel or website URL page) -> Create a Lookalike Now you have a RT campaign for these ATC but not purchased And also a regular campaign on the Lookalike...now in a few days some of these lookalikes will have ATC but not purchased. DO these people then get fed back into you roriginal custom audience of ATC/no purhcases? So the 800 becomes 1000 (example) and you can just have these campaigns running no problem on facebook? THank you so much..your content is incredible
Hi Miles great stuff. My website content view only shows all websites (and doesn't have that drop down of different URLs my pixel is put on)? Also we pretty much want to run Retargeting ads ALWAYS for any product or funnel right? It's basically crucial since cold conversion % is so low. And so organizationally speaking, in your ads manager - do you have all these separate camapigns (each with "Product RT")? And then ad set level you would be creative with various lookalike and custom audience and even interest flex combos? So as an example if you were running 10 campaigns...you would have at least 10 retargeting campaigns for each of these (20 active campaigns in the ads manager0.. Is that right? Thank you much
Wow great video! Few questions: Do i make custom audiences for all (in my case) products? Also is it the same for custom conversions? Is it important that i do custom audiences as quickly as i can on my products? And should i keep my audiences that i get automatically when making an ad? Any answer is very appreciated! Thanks!
+hyperTD only make them for ones that will be evergreen and you want to retarget... But at least one big customer audience for all customers. Start small and grow as it makes sense
When is the time to start retargetting in terms of numbers of visitors to my website? How many visitors at least should I have a day or a months to start retargetting?
Thxi'm kind a new to all of this. I installed my Facebook pixel on my website. Can you explain how Facebook read targets just by having this pixel? And how I see who Facebook is retargeting. I understand the fundamentals but the technical part of seeing the data for each pixel when someone goes to my site, I'm not sure how do I see who's going to the site from that pixel
+HonestArtts Ent. LLC you set up a custom audience then target or exclude them. Could be focused on visitors to a specific page or all visitors... You control that when you make the audience.
Miles Beckler Yeah, I think all you need to do for the Facebook pixel is put it in that preferences area of Shopify. Besides that, is there another retargeting pixel I need?
Hey Miles wonderful content you are delivering keep the good work up. If you dont mind i have a question that you surely can help me with. When I run a retargeting campaign and I say "use the data from the last 30 days of pixel fires" does this then auto update itself everyday or do I have to do this manually? So lets say I start on 23.10 and does ist automatically pull the new data? Or do i have to create a new custom pixel audiecne everyday to keep it fresh? I would love to run a campaign and in addition to that just run a retargeting campaign which automatically picks up the people who visit but dont subscribe and re-engages them. is that possible on an automation basis? Hope you get what i mean
Hey Miles, really enjoyed the videos I've watched so far, amazing content! Just one quick question (maybe you've already covered this in another video, if so I'd be glad if you could let me know) : Since I bought a few other courses I've really got a detailled avatar now but obviously since this is my first ad i dont have any custom audiences ect - should i just enter all the info from my customer avatar (age, interests, income, coutry, relationship status, education, job title) in the detailed targeting field and give it a go or should i for example click narrow down to make sure the person matches more of those attributes? Keep going with the amazing content and really looking forward for an answer :) Have a great day!
Thanks a lot! Do I also put stuff in there like the relationship/income status ect or purely interests? And do you use the further narrow down tool as well? Thanks again and have a great day
Hi Miles. I want to be an affiliate to a certain singing course site. This site already has a pretty good funnel, landing page and video giving explanation of the product and some free useful information for someone who might be interested in the course. It seems to me that the site has a better video, funnel and landing page than i can put together. Is it still advisable to make those pages? Also, wouldn't it give the potential client ''a sense'' of going through a double sale process?
Yes, you are correct from a logistics perspective... But, you want to build the relationship with the user because that is where the real value lies! If you just drive traffic to their offer you are going to have 1 chance for that traffic to convert. If you build your list and then link them to the offer via your follow up, you can potentially offer it to them several times over a couple weeks and other offers, too... Increasing your chances for conversion. You can also ask them if you can have an affiliate link to their sales page directly... Thusly bypassing their opt in page so the user doesn't experience a duplicate opt in experience. This video shows how to set that kind of a lead generation funnel up: th-cam.com/video/YsUNFZhqkEA/w-d-xo.html
Do you have to keep recreating this audience every X days? because the audience is set to find people past a certain date - I dont think it collects and adds NEW visitor to the already created audience right?
if it is based on pixel or custom conversion data, it will always update itself... So a 90 day past visitor audience will be a rolling 90day audience that updates every day.
Hi Miles! Thank you for your great video! I have one question. You said that when someone visit my website the pixel keep that user so when he open the same browser that he used to visit my website I can remarketing that user. But the users never will open Facebook on the browser, they open Facebook in the Facebook app. I don't get it how the pixel keep a user who visited my site and then remarketing the user on Facebook app
+Jony Lif it isn't 100% for sure... this is why you get them on your list and follow up via email and send them to awesome blog posts that also have your pixel!
Is it possible to re-target my competitor's web traffic? Let's say my main competitor is using pixels on their site (they do - thanks to facebook pixel helper) is it possible to select in the dropdown menu box 'people who visited specific web pages' and use my competitor's url to re-target them?
Hey Miles I dont have a box to enter the website on the Create Custom Audience and drop down(Anyone who visits your website) . I can only pick specific pages do you have any insight on this?
Do you have a pixel live on a website right now? it's probably because you only have one website associated with your pixel, so there's no need to choose... And since I have my pixel on multiple websites, it gives me a choice. Just try saving it and see if it finds data based on the pixel!
Can i enter my competitors website URL / tags in custom audience? I do know i dont have a pixel installed at my competitors website but my question is when they come back to Facebook will Facebook target market similar product that i offer to the same people?
hello, i liked ur video. i want to retargeting for old post viewers (customers) in my facebook page. i just tried to create retargeting audience but facebook asks me to select location. how to know which country to select if there are 100,000 viewers from different countries ? indeed i need all those viewers but problem how to choose country if i dont know those customers (viewers) from which country they are? without selecting location we can not accomplish the retargeting mission. so what to do? waiting for your early response.
Are you using the custom conversion method to track the audience? You can just select that audience... If you have to add locations, where are your customers? Choose that.
Miles, you are a legend. Great tutorials and you have so much fun with them. I think i heard from one of your tutorials that you live in Thailand, same i live in Chiang Mai. I have a question. If someone else had a facebook pixel on their website, and there website had a massive following, could i add there website to a custom audience and then create a lookalike audience off that, or does it have to be my own pixel that collects the data. Thanks for the Tuts
+Ali Baba you only get the data from your pixel. Unless they share the data with your ads account... But that is rare and requires a solid relationship. Best bet is to try and find them as an interest to focus your ads on.
Hey Miles, im trying to create a retargeting audience using Clickfunnels and the pixel never seems to fire from the traffic. It says red even though im getting traffic to the funnel. Do you have any content on setting up Clickfunnels retargeting? Cant find anything. Thanks
I have been struggling trying to set up events on my first catalog. It keeps displaying an error warning saying that ViewContent , Purchase and AddCart arent working. But my pixel shows the events fire well. It doesnt make sense for me...is it because i set my pixel automatically on shopify ? Thank you 😘😘
I added the product catalog to find out which of my product is the most popular + retarget the audiences that are the most interrested in each products. Since I sell fashion related products, im still testings differents ones and my catalog changes often. I canot retarget via urls I guess....
When I create an audience using "people who match specific webpages" on Facebook, the audience size is usually only 2/3rds of what Google Analytics shows for unique visits. Do you have this same issue? Any ideas as to why this is?
Just letting you know that my experience using Fiverr was not good. You are right. They cannot communicate so well, and certainly cannot write for us. It was a very frustrating experience. I think if you have everything written out, and can send the copy up front, you might do okay. I didn't like it. They also, charge you for each little thing separately. You think it's going to include such and such, and it doesn't. So, doing a simple funnel required 6 different orders.
Hey Victoria one thing to keep in mind is that fiverr is a gigantic marketplace filled with individual service providers. On fiverr there are many great service providers and many really bad service providers...The job becomes sorting and testing to find the really good ones, then simply sticking with the really good ones. I use the star ratings and number of jobs completed and feedback to really try and find who is proven themselves on that marketplace. You may actually like upwork better as a place to hire people...A bit higher quality talent pool.
Miles Beckler I was looking to buy one of those fb ad agency groups. I watched your other video about creating a sales funnel. I am so glad I did. this is legit powerful information.
Hey Miles just dropping by to say that I learnt pretty much in a day how to make a beautiful website (Amazing how much you can find on youtube) I found a restaurant that has like 2005 site 300 meters from where I live, I have an appointment tomorrow with them, they said they don't have the budget for now but still want to see me ;) and I'm gonna offer them a killer deal you already know.
Miles, as you may remember I dropped out and really struggling, I hustle hard, and I may be on the verge of a new life right now, big part of it is Gary, big part of it is you, Thank you Miles, you may have changed my life man
I definitely remember... Great to hear you are continuing to take action! Miracles happen to those who exhaust all other options. You are on the right path.
Good things come to those who hustle and having a "Look at this website I did for the restaurant on main st." example to show other business owners (who do have $$$) can be the leverage you need to land the next client for $$$!
Maybe you can get a good trade credit for some food out of it! :D I did that once!
i'll be honest miles, i already know the majority of the things your teach because i've been doing online marketing since 2000 and my clients get a ton business from what i implement in their businesses.
but man to man, i respect you so much dude. online people talk about giving value but you show what that means.
i'm glad i found you online. and i will continue to humble myself and learn from you and others i respect.
iron sharpens iron. 💪
Right on Aaron! Thanks for your comment and feedback... I'm glad you are enjoying the content even as an old-head in this game!
#IronSharpensIron
I love this video! Finally someone who doesn't call his videos "how to become an expert in 3.5 minutes" and then showing how to set up a facebook account. Your videos are very practical and real. Helped me much, absolutely follow you.
Glad you like the content and my style... Enough hype peddlers out there, I'm just going to keep it real.
This series shows EXACTLY how I run my FB ads to this day: th-cam.com/video/g9JfWuZJ5-M/w-d-xo.html
Kind of an update to this video you commented on, recorded with FB's most recent interface!
@@MilesB very true! Thanks, I will give it a watch!
Seriously. This video just keeps getting better and better. I've been studying this topic for months. Podcasts, books, vids...hands down this video beats them ALL. THANK YOU!!!!
You are welcome Christine!
Miles...Thanks a MILLI for this video! I'm getting more into Facebook Advertising and wow I didnt realize that you could track website visitors for 180 days....This video is pure gold. Keep rocking it out man. Much appreciated....
+Kim George some people call this 'the invisible email list' and these audiences can be WAY powerful!!!
This is cool, now I see how to use ads as funnel system
I'm glad this was helpful
Excellent video Miles. I love your passion. It comes through. Very well explained too.
+Lynn Fishman RN great to hear!
Hey Miles, congrats from Brazil! Your videos are very useful, thanks for sharing your knowledge!
Obrigado!
I love to watch your videos. I wish I can see them all. You are a brilliant.
Thanks Alexandra
Appreciate the work mate.. this is really useful. Nicely explained. good luck !
+Dimuthu Perera cheers!
Wow this was awesome! I love your training's. Thank you for sharing so much value!
Right on Peter!
Great content Miles althought Im still pretty confused, I guess I have to rewatch it again
It is an advanced video!
I just subbed. Thank you Miles for this great information.
Great to hear! :D
Man this stuff is powerful. Thanks so much for adding so much value here bro!! You explain it all SO clearly and really break it down. This is the specificity I've been looking for.
Cheers! Glad you like the content!
Hey Miles can't thank you enough for the videos! Question: I experimented a few options based on this video. I have one where FB says "Audience too small". Do you know what is a good audience size before FB can create a retargeting audience for a particular page?
+See Kit Leong 1000
Hi Miles. Im a newbie to all this just trying to figure it all out. Your stuff is for sure some of the absolute best out there! Thanks for that. Then to the question: At 20:00 and forward, you talk about the sales funnel and how a well setup add set and multiple well setup audiences allows you to basically focus on the top level of the funnel and your footwork will "guide" your visitors further and further into the funnel so they eventually makes a purchase. You then say that you can test and then eliminate parts of the funnel, but that confused me. Isn't every step of the funnel necessary in order to target the customers with different behaviours in the most efficient way? I mean if you first make an ad that will get visitors to your site, then setup audiences based on their behaviour and then try to target each audience with better ads and in that way, are trying to get them closer and closer to your "thank you page".
Glad you like the content... The big idea here is that you can test 1 upsell, one upsells, 1 upsell and 1 downsell, 3 upsells, back down to 1 upsell, etc.
Sorry if it wasn't clear. But you are able to test different funnel configurations to find that balance that gets a solid conversion rate and a good front end revenue number that allows you to keep marketing with paid traffic.
Does that make sense?
Miles Beckler not quite sure with the first part of you answer (1 upsell, one upsells, 1 upsell and 1 downsell, 3 upsells back to 1 upsell)?
Rasmus Nielsen simply stated you can add and remove components in your funnel to find what works best.
Hi Miles, what ad creative do you use when you retarget the checkout audience?
Image ad... '3 reasons why you need ____' works here
Is there a way to do a retargeting ad series for an audience, similar to how you can schedule an email drip campaign?
Totally, custom conversions tool lets you set up the audience... Need a 'trigger' to get them on the custom audience, like if they visit page A they see ad A then they visit page B and stop seeing ad A and start seeing ad B.
Miles Beckler will each one have to be set up as a separate ad with a separate ad budget? I’m assuming yes right ? That’s the only way I’m thinking it can be done.
Most gurus in TH-cam don't teach this stuff and this is the way how they make money .i really want to master this techniques.most of videos in TH-cam are how to setup a shopify store from scratch ,how to find a niche some thing very basic.they are showing numbers that they do by using advance technique and try to sell some things to the newbies.thanks for the true value of this video.,
My pleasure! Trying to set a new standard in what it means to deliver value via TH-cam! Glad you like it!
Hey Miles! Awesome content as usual! Just wondering, if I am to create a brand is it best to build an audience up first using ads, get page likes etc and then retarget them with the product offer? Thanks!
I would try to build a list first
Thanks so much Miles, this is really great! Very helpful.
Cheers!
Dude.... great video.... HIW do you keep track of all the custom audiences???
Name them something very specific! I didn't do this at first and have some totally random names that I don't know what the are! hahahah.
I look forward for you to create a custom conversion pixel in details because I have 3 niches in my store but I don't understand what it's means when ppl say Main Pixel and how to split that pixel so I can use it for each niche and not having it mixed up and not performing for me
th-cam.com/video/RMiHF93zv6A/w-d-xo.html
Hi Miles , ty for replay , but not this what i was looking or , there is a custom conversion option inside fb ads manger to create different mini pixels for each niche , its kinda complicated and i have no seen anyone do a video on how to create those custom conversion pixels yet
Miles great work man, there's not a lot of tuts online going in depth on Facebook retargeting and especially exclusion audiences. Thanks for the value!
Glad you like it Sonny!
great info there mate very useful , the best out there keep it up!
can you please explain what do you do next , after audience has been made, how do you manage it? , what info can you grab from facebook after a person is in your audience? if you can make a vid that will be greater, thanks in advance
Once your audience is made you can run ads to that audience... Or you can exclude them from ads if that audience has already purchased
Cheers for the reply, Do you have or know someone who made a tutorial on this workflow , I couldnt find something out there
Hi Miles great value as asual! Just watched the 5 dollar ad strategy where you try a/b testing different interests per adset. Would you prioritize testing lookalike audiences based on custom audiences from facebook's pixel, or doing the interest a/b testing?
Test them all against eachother
Alright and if a lookalike based audience would outperform other lookalikes and the adsets based on interests. Would it be good move to take that custom audience, and perform split tests based on interests within that custom audience to kind of hypertarget the right audience? Or would you say that's overgeeking it. I'm pretty new to all of this
Thank you so much for this great free stuff Miles, I have gained a lot of value from this video. I have been advertising before but it's just more on like the post engagement ad or page like campaign, no testing, no pixels, no something like this. I am aiming to learn all these advance stuff before 2017 ends. I do have a question though, if I'll be running remarketing ads, would it be best to select CPC on how I would be charged? or just stay with CPM? Agaion, thank you so much Miles. Great stuff and keep it crushing! You rock!
Depends on the size of your retargeting pixel and your funnel... Testing is the ultimate answer and if you have a small to mid size pixel data (100k or less) CPC could work well... Really small, like 30k reach alone with CPM can work... Big audience, 500k - 1Mm+ I use conversion campaigns. All in all test what gets you the best cost per lead or customer!
Hey Miles, bro! great content, you are really helping me to take my business to the next level.
Great to hear!
Thank you for this video Miles!
You are welcome
I just found your channel and it's really helpful 🙂
Now, quick question. Would you set up retargeting for a product that gets around 50-80 views per day?
Yes! I wouldn't run it all day every day, tho. Maybe once week per mo (1500 - 2400 audience at that point)
Also, drive more traffic to the sales page, too! Increase that audience size... That does not have to be a 'static' number
Ok, thank you
Great video. Are you also offering consulting services to help clients get started quickly?
Wow!! This is superb. Thank you.
Glad you like it
Your content is awesome and the way you explain it is so easy to understand. I appreciate that very much and feel like I can understand a little more than before :)
Hi Miles, love your content. How can you set up retargeting so that it has a time limit on it. For instance I have something that is only good for the next 48 hours, how can I set up the retargeting so that the audience that I’ve chosen will only see it for a certain timeframe?I don’t want my Christmas promotion coming out at Easter. This is literally the case of ‘time is of the essence’.
I think the best way to do this is to run a specific ad campaign that expires on the timeframe that you want... Just have the whole ad turn off at 48 hours from now.
Miles Beckler Hi Miles, I was thinking more about the case where someone has visited your website and you need to have a follow up within 48 hours. So everyday you may have a new group of people who need to be on the 48 hour clock. Is there any trick like that that will work on Facebook?
A lot of good stuff Miles.
+rowlandon6 right on!
Great Video. Quick question, should i create an new retargeting audience for each product if I am selling lots of different products and want to target people who have viewed a specific product with an ad only showing that product (excluding those who have seen the checkout page). In my mind that makes sense, but i want check if there is an easier way.... if that makes sense.
Like i want to retarget my ad to people who have viewed a specific product page but didnt check out. So if i didnt create a new audience for each product, how would fb know which product to show which person...
Appreciate the help!
This really depends on your products and your business... There could be value in retargeting each product individually, but that could be a massive roll out.
I'd try and start by identifying the best or top 3 products that have the best possibility (margins/conversion rate/customer ratings, etc) of converting and dialing in a process on a small segment first... Then once you prove it works, consider rolling it out to more products.
If you try to go all in on all products (depending on your business, and how many products, of course) you could be setting yourself up for a huge mass of work that would be difficult to 'test' because everything is spread so thin.
I will add to my Miles Marathon Way to much Great info to digest watching your keyword 2 x already. Thanks for posting
Pretty heady stuff... Be sure you take time to implement!!!
I appreciate your generous sharing, Miles! Love your videos, they are very helpful. Here is my question though: I set up a conversions campaign and no conversions yet but FB is charging me money for showing my ads to people. Do you know why is that? Thanks!
We are charged per 1000 impressions with the target of hitting your 'per conversion' price. Facebook is gonna get paid even if your site doesn't convert!
Great video!! I have question about the lookalike audience. Ive created a custom lookalike using the people that bought from me before but like you says on the video, FB will generate 2.1 million people. Is there any way to filter them furthermore? I tried to add my competitors as the interests but still got about 800k people. Should I just run with the 800K??
That is a good size audience! Could support up to $80/day of advertising so you could get a lot of mileage of an audience that size (starting at $5 ad set, that would be a good amount of room to grow if it works).
Ultimately you need to test the audience and see if it converts because that is the ultimate data-point you want to see!
Hi Miles!! Great content again :) ... one question... do you know what is happening if the size of the audience appears as unvailable? Is it because is too small? Thank you :)
Not sure. FB has been doing that to me lately
Miles, you are the best! i just discovered you and i have to say im learning a lot with you! can i ask smt? this audiences that i did, i have to renew always? or facebook do that automatically? thanks a lot for all!
Great information. Exactly what I was looking for. Thank you.
Very simple question. I manage accounts for multiple clients. Do I need a Facebook pixel for each client in business manager if I am just tracking website visits? Would I need a separate ad account for everyone then?
Please someone help!
Each client will have their own ad account that has its own pixel... You manage their ad account through the business manager.
Hi Miles, can you explain at minute 19:06 how do you setup the mechanism of excluding people from Funnel B that did not convert in Funnel A, exclude from funnel C people that did not convert at funnel B... ? thx
At the ad set level under audience look for the word "exclude"
thank you, i guess i found everything in your th-cam.com/video/DluuQ952900/w-d-xo.html video :) thx again !
Hey Miles, thanks for the video. Do we need a certain number of audience to create a custom or lookalike audience?
Yes, I believe it is 1000 from one country
Hey Miles, thanks for the vid. You are making the best FB ads content out there. Just a quick question, do you know how to exclude your audience which have clicked on your ad but didnt convert into a purchase? I dont want to bother them with my ads on fb, if they already clicked on the ad and didn't make it until the checkout page. Thanks in advance Yaz
+Yoezsanay setup a custom audience for people who reach landing page and sales page and exclude them
Perfect
this video was 100% worth it.
Great to hear!
Also Miles - when you setup these retargetting campaigns...do the audiences auto update? Or do you need to create a new custom audience -> lookalike every few days or so as your visitors, leads, add to carts, purchasese etc. increase?
So if you launched Campaign -> 800 ATC but no purchases -> create custom audience of these 800 atc (either through pixel or website URL page) -> Create a Lookalike
Now you have a RT campaign for these ATC but not purchased
And also a regular campaign on the Lookalike...now in a few days some of these lookalikes will have ATC but not purchased. DO these people then get fed back into you roriginal custom audience of ATC/no purhcases? So the 800 becomes 1000 (example) and you can just have these campaigns running no problem on facebook? THank you so much..your content is incredible
Hi Miles great stuff. My website content view only shows all websites (and doesn't have that drop down of different URLs my pixel is put on)?
Also we pretty much want to run Retargeting ads ALWAYS for any product or funnel right? It's basically crucial since cold conversion % is so low.
And so organizationally speaking, in your ads manager - do you have all these separate camapigns (each with "Product RT")? And then ad set level you would be creative with various lookalike and custom audience and even interest flex combos? So as an example if you were running 10 campaigns...you would have at least 10 retargeting campaigns for each of these (20 active campaigns in the ads manager0.. Is that right? Thank you much
Wow great video!
Few questions:
Do i make custom audiences for all (in my case) products? Also is it the same for custom conversions?
Is it important that i do custom audiences as quickly as i can on my products?
And should i keep my audiences that i get automatically when making an ad?
Any answer is very appreciated! Thanks!
+hyperTD only make them for ones that will be evergreen and you want to retarget... But at least one big customer audience for all customers. Start small and grow as it makes sense
Great content, Miles! sorry stupid question, what software/app is Miles using to record his screen?
+Daniel Salta Screencast-o-matic
When is the time to start retargetting in terms of numbers of visitors to my website? How many visitors at least should I have a day or a months to start retargetting?
Thxi'm kind a new to all of this. I installed my Facebook pixel on my website. Can you explain how Facebook read targets just by having this pixel? And how I see who Facebook is retargeting. I understand the fundamentals but the technical part of seeing the data for each pixel when someone goes to my site, I'm not sure how do I see who's going to the site from that pixel
+HonestArtts Ent. LLC you set up a custom audience then target or exclude them. Could be focused on visitors to a specific page or all visitors... You control that when you make the audience.
thx, how can i see the stat reports from my audience? Meaning how can i see who is going to my website
and i don't see the option to add the website to include or exclude
Great video! Been watching you for a while now!
You don't have to install the pixel code for each audience into your store right?
+Dylan Patterson right, one pixel on all pages.
Really? Where in the theme.liquid do I have to put the code? Thanks for helping me out!
I thought I just had to put my original pixel # into the preferences tab?
+Dylan Patterson in the area... I dunno how as I don't use that theme... Contact their support.
Miles Beckler Yeah, I think all you need to do for the Facebook pixel is put it in that preferences area of Shopify. Besides that, is there another retargeting pixel I need?
Hey Miles wonderful content you are delivering keep the good work up. If you dont mind i have a question that you surely can help me with. When I run a retargeting campaign and I say "use the data from the last 30 days of pixel fires" does this then auto update itself everyday or do I have to do this manually? So lets say I start on 23.10 and does ist automatically pull the new data? Or do i have to create a new custom pixel audiecne everyday to keep it fresh? I would love to run a campaign and in addition to that just run a retargeting campaign which automatically picks up the people who visit but dont subscribe and re-engages them. is that possible on an automation basis? Hope you get what i mean
auto-updates
Thanks man! Appreciate the answer!
Damn Miles man. I needed this
Right on Sebastian!
Hey Miles, really enjoyed the videos I've watched so far, amazing content! Just one quick question (maybe you've already covered this in another video, if so I'd be glad if you could let me know) : Since I bought a few other courses I've really got a detailled avatar now but obviously since this is my first ad i dont have any custom audiences ect - should i just enter all the info from my customer avatar (age, interests, income, coutry, relationship status, education, job title) in the detailed targeting field and give it a go or should i for example click narrow down to make sure the person matches more of those attributes? Keep going with the amazing content and really looking forward for an answer :) Have a great day!
The best way to target them is through interests... This video shows you how th-cam.com/video/1g17t182OgA/w-d-xo.html
Thanks a lot! Do I also put stuff in there like the relationship/income status ect or purely interests? And do you use the further narrow down tool as well? Thanks again and have a great day
Wow, I wanted to thank you for explaining this in such a manner that I now get it. Thanks :-)
Hi Miles. I want to be an affiliate to a certain singing course site. This site already has a pretty good funnel, landing page and video giving explanation of the product and some free useful information for someone who might be interested in the course. It seems to me that the site has a better video, funnel and landing page than i can put together. Is it still advisable to make those pages? Also, wouldn't it give the potential client ''a sense'' of going through a double sale process?
Yes, you are correct from a logistics perspective... But, you want to build the relationship with the user because that is where the real value lies!
If you just drive traffic to their offer you are going to have 1 chance for that traffic to convert. If you build your list and then link them to the offer via your follow up, you can potentially offer it to them several times over a couple weeks and other offers, too... Increasing your chances for conversion.
You can also ask them if you can have an affiliate link to their sales page directly... Thusly bypassing their opt in page so the user doesn't experience a duplicate opt in experience.
This video shows how to set that kind of a lead generation funnel up: th-cam.com/video/YsUNFZhqkEA/w-d-xo.html
Incredible content!
+Roman 0710 #Wootwoot
url isn't available for me when I click all website views eben though i have my pixel on two webpages
Thanks a lot for this video !
+Maarouf el hilali you are welcome
Great video, thank you!!
You are welcome
Do you have to keep recreating this audience every X days? because the audience is set to find people past a certain date - I dont think it collects and adds NEW visitor to the already created audience right?
if it is based on pixel or custom conversion data, it will always update itself... So a 90 day past visitor audience will be a rolling 90day audience that updates every day.
@Miles, for MOF within how many days do you set your custom audiences usually? 5,7,14?
28
Hi Miles! Thank you for your great video! I have one question. You said that when someone visit my website the pixel keep that user so when he open the same browser that he used to visit my website I can remarketing that user. But the users never will open Facebook on the browser, they open Facebook in the Facebook app. I don't get it how the pixel keep a user who visited my site and then remarketing the user on Facebook app
+Jony Lif it isn't 100% for sure... this is why you get them on your list and follow up via email and send them to awesome blog posts that also have your pixel!
and how do i took their emails?
+Jony Lif a funnel with an opt in page
Miles could you do a video on how to retarget people who have interacted with a previous FB ad or post? I’m trying but it’s not working.
This video shows how to setup that audience. Then just set an ad to display to that audience! th-cam.com/video/_K14pb4ldXs/w-d-xo.html
thankx Miles, can't wait to reach my people :)
That is the right attitude! :D Reach them and be of service and you will win long-term!
Is it possible to re-target my competitor's web traffic? Let's say my main competitor is using pixels on their site (they do - thanks to facebook pixel helper) is it possible to select in the dropdown menu box 'people who visited specific web pages' and use my competitor's url to re-target them?
Not unless they give you access to their pixel data. If they show up as an interest you can target their fans, tho.
Hey Miles I dont have a box to enter the website on the Create Custom Audience and drop down(Anyone who visits your website) . I can only pick specific pages do you have any insight on this?
Do you have a pixel live on a website right now? it's probably because you only have one website associated with your pixel, so there's no need to choose... And since I have my pixel on multiple websites, it gives me a choice. Just try saving it and see if it finds data based on the pixel!
Thank you Miles for answering my question, really great content here. That makes more sense I think I was over complicating it.
Over-complicating? #StoryOfMyLife 🤣 it's all good! Best of luck to you
This was extremely helpful, thanks!!
How do I create a custom audience of who has viewed one of my ads?
can you target any website or just your own?
Woooow great video..do you have a paid fully course about FB advertising ..
I don't, just my free content here and on my blog.
This is awesome!!!!! Thank you!!!!! I get it now.
+stylishranchgirl great to hear!
Can i enter my competitors website URL / tags in custom audience? I do know i dont have a pixel installed at my competitors website but my question is when they come back to Facebook will Facebook target market similar product that i offer to the same people?
No, you can try to target them as an interest
hello, i liked ur video. i want to retargeting for old post viewers (customers) in my facebook page.
i just tried to create retargeting audience but facebook asks me to select location. how to know which country to select if there are 100,000 viewers from different countries ? indeed i need all those viewers but problem how to choose country if i dont know those customers (viewers) from which country they are?
without selecting location we can not accomplish the retargeting mission. so what to do?
waiting for your early response.
Are you using the custom conversion method to track the audience? You can just select that audience... If you have to add locations, where are your customers? Choose that.
Absolutely great !!!! Thank you so much!!
Miles, again, you're a legend. I get more value out of you then nearly anyone else online! Kudos mate. I want to buy something from you. Hook me up!
all this video is about the audience, where is the ad itself, how i attach specific add to that audience and use it with pixel?
Miles, you are a legend. Great tutorials and you have so much fun with them. I think i heard from one of your tutorials that you live in Thailand, same i live in Chiang Mai. I have a question. If someone else had a facebook pixel on their website, and there website had a massive following, could i add there website to a custom audience and then create a lookalike audience off that, or does it have to be my own pixel that collects the data. Thanks for the Tuts
+Ali Baba you only get the data from your pixel. Unless they share the data with your ads account... But that is rare and requires a solid relationship.
Best bet is to try and find them as an interest to focus your ads on.
Hey Miles, im trying to create a retargeting audience using Clickfunnels and the pixel never seems to fire from the traffic. It says red even though im getting traffic to the funnel. Do you have any content on setting up Clickfunnels retargeting? Cant find anything. Thanks
+Rafael Mendoza I stopped using CF. Reach out to their support... Part of their monthly fee is so you have their support!
Is click funnels really that powerful? assuming you already know how to build landing pages yourself.
damn dude this was an amazing video. SOOO much value. thank you so much.
Bro...GOLDEN!!
Cheers Marcos... Or should I say Mr. Marvelous! :)
I have been struggling trying to set up events on my first catalog. It keeps displaying an error warning saying that ViewContent , Purchase and AddCart arent working. But my pixel shows the events fire well. It doesnt make sense for me...is it because i set my pixel automatically on shopify ? Thank you 😘😘
I added the product catalog to find out which of my product is the most popular + retarget the audiences that are the most interrested in each products. Since I sell fashion related products, im still testings differents ones and my catalog changes often. I canot retarget via urls I guess....
Use the custom conversion tool not the event tracking th-cam.com/video/jOWKaZ3fzx4/w-d-xo.html
Miles Beckler Thanks for the tip, I really appreciate it ❤️
G.O.A.T....behind MJ!
Thanks Cody!
When I create an audience using "people who match specific webpages" on Facebook, the audience size is usually only 2/3rds of what Google Analytics shows for unique visits. Do you have this same issue? Any ideas as to why this is?
Just letting you know that my experience using Fiverr was not good. You are right. They cannot communicate so well, and certainly cannot write for us. It was a very frustrating experience. I think if you have everything written out, and can send the copy up front, you might do okay. I didn't like it. They also, charge you for each little thing separately. You think it's going to include such and such, and it doesn't. So, doing a simple funnel required 6 different orders.
Hey Victoria one thing to keep in mind is that fiverr is a gigantic marketplace filled with individual service providers.
On fiverr there are many great service providers and many really bad service providers...The job becomes sorting and testing to find the really good ones, then simply sticking with the really good ones.
I use the star ratings and number of jobs completed and feedback to really try and find who is proven themselves on that marketplace.
You may actually like upwork better as a place to hire people...A bit higher quality talent pool.
Good stuff! Thanks!
You are a BEAST!
This is good shit right here.
BOOM!
freaking awesome
+Jason Lancaster glad you like it
Miles Beckler I was looking to buy one of those fb ad agency groups. I watched your other video about creating a sales funnel. I am so glad I did. this is legit powerful information.
Thank you Miles for this great video, appreciate
sure thing
Wow, I wanted to thank you for explaining this in such a manner that I now get it. Thanks :-)
Wow, I wanted to thank you for explaining this in such a manner that I now get it. Thanks :-)
Wow, I wanted to thank you for explaining this in such a manner that I now get it. Thanks :-)