Why is THIS the PERFECT Landing Page?
ฝัง
- เผยแพร่เมื่อ 14 พ.ค. 2024
- The average landing page makes a ton of mistakes and is struggling to convert. But I have a proven landing page blueprint that’s simple and effective, routinely converting at more than 20%.
In this video, I’m walking you step by step through my process for creating the perfect landing page. It taps into good old fashioned human psychology and it gets results.
🎬 Register for the FREE On-demand video masterclass training, "The Automated Clients-on-Demand Website Blueprint for Service Businesses" Just go to: wesmcdowell.com/training
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Click here to sign up for the complete Master Class and discover everything you need to boost your landing page's performance! - wesmcdowell.com/training
Good job Wes! You laid out a complete explanation to a minimalistic pertinent information only landing page. Thnx for the details.
Wes, thank you for your empowering info on getting your business website noticeable. I have learned so much and what you have shared has been easy to understand and follow!
My pleasure Jennifer! 😊👍
This is amazing, man! Great job, thanks!
This is amazing video Wes. Thank you for everything you share with us. I highly appreciate it. More power to you.
Glad you enjoyed it and I appreciate the nice words 😊🙌
ok how i can make a page like this please ? anyone can help me
Love the points on establishing the credibility
I always struggle to make a landing page. After watching this video there are no answers in my head that don't have answers. Thank you so so much!!!
I hold a deep appreciation for your content, Wes. Your guidance in assisting designers to enhance their marketing prowess is truly invaluable. Thank you.
Thanks so much Kathryn! Glad to have you watching... cheers!
@@WesMcDowellInc I second this, thanks man trying to get some incoming on the side and your stuff is just to the point and actually valuable in the real world!
ok how i can make a page like this please ? anyone can help me
pure gold, keep up the good free value
Thanks for watching! cheers 🙌
Thank you Bro ❤ Respect from Kazakhstan
All I know, Wes is Great.
Thanks for the work❤
My pleasure! 👏😎 Thanks Rio
Thanks for a quick and valuable lesson! This would really help me build a smarter landing page.
This is pure gold. Thank you!
You're very welcome! 👍😊
You have been a big help. Thank you!
That 's wonderful to hear it! thx for watching 👏
This information was so valuable to me today. I am a teacher and started a business. I love this. I will let you know how you assisted me and my daughter who is launching a book when it happens. We thank you one million times!
For the book, you could also build a lead magnet for it
- free chapter
- opt-in to get a discount
For example
Thank you for your response!☺️
No problem 👍
thank you that was highly engaging and informative
Brilliant!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! Thank you so much!
I'm a web designer so this really helped me understand the big difference with landing pages and web pages! 🙂
You're very welcome Kim! 😀 👏
Wes, did you intend that nod to Suzanne Somers?? That was pretty cool! May she live vibrantly in another dimension!!
Great info, as always! Much ❤️
After watching your video, I feel like I've just attended a crash course in landing page excellence. Your blueprint is a lifesaver for us struggling to make an impact. The simplicity combined with its effectiveness is a game-changer. Can't wait to implement these strategies and watch the conversion magic happen on my own page. Thanks for breaking it down in a way that's easy to follow and apply!
Oh wow - thanks so much 🙌 🙌 Good luck with your site! 😊
ok how i can make a page like this please ? anyone can help me
@@mohamedbelguessab2829 I've seen in other videos it looks like Wes builds pages using Wordpress + Elementor.
I could be wrong, but I'm pretty sure I saw signs of it.
Thank you! Usefull knowladge I never found before! Will help me a lot :)
You're very welcome Shreya!
This video is just perfect. Really. I mean, I never saw anything like this before.
Hey Wes. I'm curious what your thoughts are on including the problem & solution section you mention on your home page video. Does that content not perform as well on landing pages? Great content as always, thank you.
This is a great video with some really clever tips. Thanks so much!
You are so welcome Jay! cheers 🙌😀
ok how i can make a page like this please ? anyone can help me
Just found your page and you have pretty good material. One suggestion I'd make is to make your camera eye level or lower than you to help your audience see you as an authority in this space. Just my 2 cents. Keep it up!
Thank you . This has video has all the information for me to get started as website design. I learnt about all the essential components necessary for designing effective landing pages.
You are so welcome and good luck Shriya! 😀
ok how i can make a page like this please ? anyone can help me
great take Wes,, you got a new subscriber here...cheers from the City of Knowledge at the Panama Canal
Thanks for the sub!👏😎 much appreciated
Dang Wes you're getting more buff!
Very concise and informative , thank you
Glad you enjoyed it Michael! 👏😎
Thanks Wes. Great video.
Glad you enjoyed it 😀
Huge value! Definitely need a mobile view guide since almost no one visit website on desktop except those who make them. 95% of real traffic is mobile and design looks very different
I second this!
I've been looking forever about someone that explains the mobile version of landing pages! all of of them keep explaining the desktop version which is outdated now days! but again I think it's the same structure as the desktop version just with the info aligned vertically.
x2 Pleaseeee someone explain that!!!
Awesome video, keep it up !!
Thanks, will do! 😀👍
Cheers Wes. Life saver
thanks for watching!
This is really helpful, thanks.
Glad it was helpful!
Ty for this! Would you not recommend video on landing pages?
thanks a lot for this value
My pleasure!
Thanks for the wonderful content. But I want to know: for someone interested in e-commerce, do you create a landing page for each product?
Just wow. Subscribed.
Great info. Thank you
Glad it was helpful Paul! 😀 👏
So glad I landed here on your youtube channel. I already have a website through my business that does not allow for the navigation bar to be removed. Do you recommend anywhere to just create landing pages?
Try Framer, it's where I build all my client's sites. It's super easy to use and perfect for landing pages.
did you ever make a video about adcreative stragies, one of them is making comparison products of competitor product and our own products.
i somehow watched that video, but i forgot which video/channel. hopefully yours.
Hey Wes, great video. Signed up for the free masterclass and looking forward to it. Question: does it need to be so lengthy if it's for a simple freebie? (My freebie is a 5-day low-carb lunch plan). Thanks in advance.
The answer you'll usually hear is it's worth testing.
Try a version that is "just above the fold", what Wes was talking about earlier in the video
Then a week or few weeks later (depending on how much traffic you get), test the longer version and compare the conversion rate (how many people opt in vs. the traffic)
wow, super helpful. Can you recommend someone/company help me create this?
Super useful!
Hey Wes, useful content as always. Also, I'm not sure why but I tried getting your on-demand masterclass training video from the given link in the description, but never did receive a mail. Have checked spam and waited over 30 mins for both times before commenting here. Just thought you should know, in case there's a technical glitch!
Hey SJ, drop your email so I can take a look at our system. Thanks!
For what I have heard video will convert better than an image in the hero section. It could also be an introduction of the product. Hence, not someone using it or benefitting from the end result.
Thank you!
thanks for watching ... cheers! 🙌
Excellent!
Many thanks! 👍
Hi Wes. great video as usual. I was wondering if in the benefits section, instead of listing the benefits, I could say (in my dog training industry) are you ready to experience this? Having peace of mind and fun with your dog. A dog that obeys and listens to you all the time. A dog that has slod bond with you. I have it just under the hero section of my website. Thank you.
Hey Saro! I mean those actually sound like benefits to me. Do you mean you'd write that as the headline for that section, but still include benefits? I do recommend keeping headlines extremely clear as to what the section is about, rather than getting too clever with it.
@@WesMcDowellInc I guess they are benefits in a way. I am not using a headline or sub-headline. Simply this is what you will get wth a picture that supports that statement.
What market would you suggest with Lead gen landing page service?
Hey, i were wondering where you are finding those pictures you are using?
Excellent tutorial as ever Wes. I am creating multiple landing pages for my online courses. As there will be quite a few should they be 'Posts' or 'Pages'? !
I'd personally ask how come you're creating multiple landing pages?
Multiple landing pages can make sense if different types of customers may be buying the same course and you want to tailor the copy and marketing message to hit harder for each person.
But if it's multiple pages just for the sake of it, and it's the same type of client seeing it, it doesn't make sense in my experience
@@gavinwiener You are correct. The landing pages are for different jobs and positions and I decided to go with pages and not posts. Perhaps I could have used advanced custom fields but just testing the water.
Hi Wes what if I'm just staring doing my first product landing page and have no testimonial or reviews. thanks you
Could i request one of these videos for mobile layout
Is there a wordpress theme that you recomment that has a similar structure?
How about the legal pages? Is it necessary to add also at the footer of the landing page?
hey, how could I download the example landing page
I'm curious... are u not breaking your own rule with your long and mixed fonts sub headline on your free video offer? Please do split test with a short sub headline and a pic. Tks for this great video. I did not sign up for your class. But will when the bait looks great.
😂 it converts at 60% so I’m not touching it
Hey Wes, everything you say is great, but it only shows desktop or tablet versions of a website. How do you translate those layouts to mobile?
Its less about the individual layouts and more about putting these sections in this order. You'd do the same sections, same order across the board (mobile, tablet, desktop)
Let me ask you a question: The logos thing... I have experience working as a freelancer for big brands, do I need to contact them to ask for legal permission of their logo in my landing page? This makes me curious. Thanks!
Hi. I'm a photographer.. would you recommend I add my socials on my landing page or will that lower my conversions?
Nope, I wouldn't! Remember, the job of social media is to funnel ppl to your website/landing page (where the real conversation can get started), NOT the other way around.
Is your landing page wireframe available for reference?
what if your just starting and don't have any reviews or statistics to use. How do you get reviews for first time product sellers?
Thanks for your great info! 😄 do you use Wordpress and elementor to build landing pages?
He uses Wordpress, but I'm also wondering about his ACTUAL landing page, the one for his masterclass, is that elementor?
Hey Nickes - I use WordPress & Elementor for my website and my landing page. 😀👍
@@WesMcDowellInc Thanks so much 😃🙏
@@WesMcDowellInc How much might you consider selling your eliminator template for?
I’m new to this so please excuse my ignorance 😅
I run my own website on Weebly. I’d like to do landing pages to get more traffic to my website. Is a landing page hosted through a different domain than my website? Or is it just a simple page within my website that I pump up with SEO and no menu bad on the top that has a CTA on it?
Sorry but I’m so lost 😅
Great page. What template would you start with if your a WP newb to create this hero page?
I like using the Hello theme or Outdoor Adventure template 👍
im trying to find an autoresponder or and landing page where they except you adding in your own emails. i was in 2 platforms where we build our own emailing list but when i sent out to them my product i was told off by the owner and said to stop or ill be kicked out of his business. all emails are good, not bought.
What if we offer 2 different things. 1 is a healtgcare service, and then 2nd is a care package. How can i make my landing page friendly to multiple audiences
This was awesome. But I am confused about one thing. Are landing pages built into your website or is it a separate website? I just don’t understand where landing pages go. Do I create it as one of my website pages and just hide it from the navigation menu?
Yes it is built on your website as a separate page, just hidden from the navigation. 👍
Would be nice if you could share the HTML and CSS for the page we see as example.
thanks
You're welcome 👍
Since the conversion rate goes down the more information that is required, how do people combat this when they are selling products which require a lot of personal information and also payment details. (A PayPal button which is quick and easy and automatically fills their details perhaps?)
Depends on the product, and how expensive it is. It could be better suited for the goal to be them booking a call in that case
Hi Wes, so would this type of landing page not be suitable to rank for a service type keyword? Is this only for running paid ads or social traffic to it?
We do this all the time for SEO efforts and it works well. Test it out for yourself. As long as the keyword is a "buyer intent" keyword, it should work well for the desired SEO results, plus you can double it up and use it for your paid campaigns where it makes sense to do so.
@@theweblabhi, thank you for this reply. Makes total sense when I hear it from another 👍👍
Creating a great landing page is not that difficult. Unfortunately, there are no good templates so one has to have a programmer design it for them. Great Video.
Would be nice to hear what are your options when building a product that has zero users right now. Obviously no feedbacks and reviews yet. What could be the social proof then.
I meant no “menu bar.
So a landing page is just a simple page that has one Call to action on it?
Thx kindly
Yup - your landing page can be on the same domain, just without the top menu and only one CTA. 👍
What software do you use for the landing page?
anything, this isn't about the software, its just about the formula.
There’s more value in your free videos than most of the payed courses you can find anywhere.
Thank you! I'm so glad you enjoy them!
ok how i can make a page like this please ? anyone can help me
Close to 90% of my landing page viewers are on mobile. How does this change the layout decisions?
It doesn't... Keep in mind, what I'm showing here isn't to be taken as a hard and fast layout with all the columns, etc. The thing to take from this is the purpose of each section, and the order of them to give ppl enough info to make an informed decision. That doesn't change from desktop to mobile.
Please record mobile version . It’s too easy put all elements on desktop. We very need it at least one time at mobile
@@WesMcDowellIncwhat i need to know is how do subscribers to your landing page get the link to my kickstarter campaign , how do i connect everything?
The term is responsive
I would just put each section one by one vertically.
Wes, what if you are a small business owner and you dont have social proof but youre trying to get email signups
Try to offer them something they want via a great lead magnet. Also if you don't have reviews yet, then Here is a video about what to do if you don't have reviews yet, then check out this video th-cam.com/video/rSWSXAFv1Gg/w-d-xo.html and here is a video all about how to get them th-cam.com/video/4Z8x1RULh1Y/w-d-xo.html
… please we need same, for mobile .
9%?! Where did that number come from? For emails, purchases, price points?
Its just the wide average
Wes, if I have a service based business, why would I want to have a website if a landing page does a much better job at getting new leads?
Because a landing page is push marketing from elsewhere i.e. social media and a website page is a pull marketing designed to catch and capture people in your target market out there, largely through SE/Google. It also backs up your credibility and expertise. They have two different functions. If you rely on landing pages alone, you would be missing the business from clients proactively searching for you (or something like your product or service). And you would miss out on word of mouth recommendations when people try to check you out and see reviews etc as landing pages would probably not show well in Google being short and don't say enough to those pull traget markets. Also to do well in GoogleMyBusiness which is vital you need a website for best optimisation. So you need a website :-)
I jumped in there Wes! What's your thoughts?
Well your landing page LIVES on your website. Landing pages are great to direct ppl to specific offers, but a business that's just a landing page always feels like its not a real business. Your website's there for direct traffic you drive to it, but also for ppl searching for you, your services and your products. Some ppl need to see more info than others.
@@WesMcDowellInc got it! Thanks! So, do you link the main CTA button of your home page to a landing page or you normally keep them separate and just link to a call button of a form?
The main CTA on my home page goes to my paid offer when that is available and the rest of the time to a landing page for my free lead magnet.
@@WesMcDowellInc thank you Wes, I appreciate it!
What if you are just starting and don’t have testimonials or reviews?
Hi Virginia! Here is a video about what to do if you don't have reviews yet: th-cam.com/video/rSWSXAFv1Gg/w-d-xo.html and this video is all about how to get them th-cam.com/video/4Z8x1RULh1Y/w-d-xo.html
The company I work for and look after their website seem a bit worried when I say to them we should be using our clients logo’s as some social proof.
Visual proof is great! Why hide it?!! Be proud and share, but ask permission first.
We have the same issues. Usually, clients are scared of competitors learning who their clients are and then poaching them. It seems silly to me, if you have a solid relationship with your client and produce value, then why worry? I would say the pros outweigh the cons.
@@theweblabthis is exactly what I say to them but is still a problem for them. I will use your comment in my next meeting with them as you made some great points .
hahahah Jah Böhmermann als "proof" XD 6:11
hmm?
@@WesMcDowellInc that guy with the Notes in the Video is one of most famous Talkshowancors of Germany 😂
Do you have a video here of you creating an actual landing page?
Hey Michelle, indeed I do! th-cam.com/video/zK25pjjatD4/w-d-xo.html
@@WesMcDowellInc thanks so much
Also, don’t centrally align writing. Ever read a book or newspaper with centrally aligned writing?
Not a hard and fast rule, but for large chunks of text I agree
sell benefits not features….. sales 101
You’d be surprised how many people still don’t do it!
Why would they sign up if there's not enough proof or evidence? Just believe the big claim?
I bet it's a lot lower that 9% on average.
At 11:10 you talk about people perceiving 3. The word is "subitize". I bet you knew this but wanted to avoid psychology jargon
ha I didn't know that, but wouldnt have used it if I did because of what you just said. Gotta keep it easy to understand :)