Great video!I have a question..I offer a variety of family gifting products, including Mother’s Day gifts, gifts for sons, moms, dads, and graduation gifts on my Shopify store. Each gift box contains a necklace and a thoughtful message card, priced between $40 to $90, including shipping. I exclusively sell to customers in the USA. Should I opt for broad targeting or interest targeting? The interests I am thinking to target include Macy’s, Nordstrom, engaged shoppers, online shopping, gifts, and flowers, all relevant to potential gift buyers.
Hey Facebook, MBA course graduate here>>> we have studied advantage plus and regular broad audiences against each other, and broad will win most of the time. So we in the course do not use A+ audiences. EX........ If I have a wedding brand, I will leave the audience 18 to 65+ female. (BROAD)
Love this Talked about this exact thing in our live yesterday Automation to Scale: Facebook Ads Made EASY!!! th-cam.com/users/livelqVhX1EUI4E?feature=share
Hallo Professor Charley, i am from indonesia and i am fan of you , i want to ask you about DCT, why we cant see post ID on our DCT anymore, is this happen to you also , or it just me ? thanks
My question is Broad AKA Advantage + Audience: The Advantage + Audience says "Suggestion" for interest. If you give it an Interest suggestion is that ok? or are you still limiting it?
Your visuals create your audience. So don't limit them.... create visuals that appeal and target your audiences pinpoint both visually and through your copy.
wonder, why all agencies that I spoke to, are all the time saying about interest groups, retargeting, lookalike, I wonder if maybe I will do it better by myself at the start for my start-up shop. But, if I have multi SKU-s and have coosen the best converters, wonder if they should be in separated adsets or separates campaigns or maybe all under 1 adset...
why you wanna separate them? Keep them in same campaign, if they are getting more ad spends then that's the best results you can get. You can upsell your other SKU-s. If you still wanna run a separate campaign, then maybe catalog will be best for you depends on the type of your product. I'm not service provider. That's what I know works best from my experience and after listening to 9 figure sellers
When we do ad account takeovers 85% of everything is set up like a Google ad Account. Because the agencies/contractor have success with Google and conversely believe they can roll that over to Facebook( not totally wrong, but these practices were only get you so far you can't scale them, and you get short small wins ). They're completely different platforms they run off a different algorithm. Three assets total. Two DCT's. And one proving ground with five winning post IDs all within inside of one campaign, run it broad give it at least 30 days to win over your old account. Set up structure. I will run all of my new accounts with their old set up structure against the one campaign set up structure it's 100% guarantee within 90 days the one campaign to rule them all set of structure wins.
Hello.. I have a question..I offer a variety of family gifting products, including Mother’s Day gifts, gifts for sons, moms, dads, and graduation gifts on my Shopify store. Each gift box contains a necklace and a thoughtful message card, priced between $40 to $90, including shipping. I exclusively sell to customers in the USA. Should I opt for broad targeting or interest targeting? The interests I am thinking to target include Macy’s, Nordstrom, engaged shoppers, online shopping, gifts, and flowers, all relevant to potential gift buyers.
What you say is true. We have ads in an ad set that have been active for more than a year. But I have a question. What do you do when the majority of your budget is allocated to an ad that doesn't have the best CAC results (and also not profitable) compared to others in the same ad set? We know that if we turn off that ad, something will most likely not work, and the other ads will not spend more with the same performance, isn't it? I understand the concept of looking at blended result, but how to improve it in this case... Furthermore, old ads that have been stable and have been active for a long time have a lot of comments and engagement, so if a new ad is introduced, Meta always prefers to allocate the budget to old ads with greater engagement even if they have lower performance. Every time we introduce a new ad, maybe it get some sale at good CAC over time, but small budget allocation. What to do? Thank you
Action :When we have a single ad dominating our winning ad set (with post ID 3-2-2 method winners) we will isolate the single ad on its own in an individual asset called a control. We will give it the budget. It eats up in a seven day window to that ad set in a CBO. Hypothesis: the control will eventually burn itself out usually over a 60 day window. But what you have is what it sounds like you have is a winning team of assets working together, which should be no more than 6 in a post ID winning ad set. When you disrupt a player, especially a star player sometimes performance will lag. But since they're still playing, but just in a different ad set, this shouldn't negate this adverse effect.
Isn't the skill in Facebook Targeting, breaking down the business and customer personas to correctly target, and reduce cost on budget spent on people who aren't going to convert?
Yes, and this is done through your visuals (set objective to be purchase or lead) and the thing called Facebook auction: Bid= budget + estimated action rate. Let's focus on (estimated action rate = likes, shares, slow the scroll)..... This creates an audience of similar personas for the algorithm. *Pro tip: get rid of all your poor comments. It will drive your CPM's through the roof.
Broad audience in mannual sales campaign or Advantage plus?
Great video!I have a question..I offer a variety of family gifting products, including Mother’s Day gifts, gifts for sons, moms, dads, and graduation gifts on my Shopify store. Each gift box contains a necklace and a thoughtful message card, priced between $40 to $90, including shipping. I exclusively sell to customers in the USA. Should I opt for broad targeting or interest targeting? The interests I am thinking to target include Macy’s, Nordstrom, engaged shoppers, online shopping, gifts, and flowers, all relevant to potential gift buyers.
P.HD. Charley Tichenor IV 🔥🔥🔥
One campaign is good way to test all the product in your catalog?
nah… the best way to do that has little to do with facebook ads
Is there any reason not to add interests as suggestions (not hard constraints) with advantage audience?
Hey Facebook, MBA course graduate here>>> we have studied advantage plus and regular broad audiences against each other, and broad will win most of the time.
So we in the course do not use A+ audiences. EX........ If I have a wedding brand, I will leave the audience 18 to 65+ female. (BROAD)
Does product pricing have any effect on the CPM? It has because it effect the estimated action rate? Need to you point
Love this
Talked about this exact thing in our live yesterday
Automation to Scale: Facebook Ads Made EASY!!!
th-cam.com/users/livelqVhX1EUI4E?feature=share
Hallo Professor Charley, i am from indonesia and i am fan of you , i want to ask you about DCT, why we cant see post ID on our DCT anymore, is this happen to you also , or it just me ? thanks
With the 322 do you do abo or Cbo? How many adsets do you recommend for a smaller budget?
CBO, at least 80-100$ a day to test creatives
@@ulasxero One question, how many adsets do you recommend trying?
3 total = 2 DCT + 1 proving ground or winter post IDs with 5/6 ads@@gastonbolatti
My question is Broad AKA Advantage + Audience: The Advantage + Audience says "Suggestion" for interest. If you give it an Interest suggestion is that ok? or are you still limiting it?
Your visuals create your audience. So don't limit them.... create visuals that appeal and target your audiences pinpoint both visually and through your copy.
wonder, why all agencies that I spoke to, are all the time saying about interest groups, retargeting, lookalike, I wonder if maybe I will do it better by myself at the start for my start-up shop. But, if I have multi SKU-s and have coosen the best converters, wonder if they should be in separated adsets or separates campaigns or maybe all under 1 adset...
why you wanna separate them? Keep them in same campaign, if they are getting more ad spends then that's the best results you can get. You can upsell your other SKU-s.
If you still wanna run a separate campaign, then maybe catalog will be best for you depends on the type of your product.
I'm not service provider. That's what I know works best from my experience and after listening to 9 figure sellers
When we do ad account takeovers 85% of everything is set up like a Google ad Account. Because the agencies/contractor have success with Google and conversely believe they can roll that over to Facebook( not totally wrong, but these practices were only get you so far you can't scale them, and you get short small wins ). They're completely different platforms they run off a different algorithm. Three assets total. Two DCT's. And one proving ground with five winning post IDs all within inside of one campaign, run it broad give it at least 30 days to win over your old account. Set up structure. I will run all of my new accounts with their old set up structure against the one campaign set up structure it's 100% guarantee within 90 days the one campaign to rule them all set of structure wins.
This had to be said, this is the video that all a agency are going to hate…
Not if you're an agency or that runs Charlie's MBA program. We love it it creates the separation between us and the regular agencies
Hello.. I have a question..I offer a variety of family gifting products, including Mother’s Day gifts, gifts for sons, moms, dads, and graduation gifts on my Shopify store. Each gift box contains a necklace and a thoughtful message card, priced between $40 to $90, including shipping. I exclusively sell to customers in the USA. Should I opt for broad targeting or interest targeting? The interests I am thinking to target include Macy’s, Nordstrom, engaged shoppers, online shopping, gifts, and flowers, all relevant to potential gift buyers.
What you say is true. We have ads in an ad set that have been active for more than a year.
But I have a question. What do you do when the majority of your budget is allocated to an ad that doesn't have the best CAC results (and also not profitable) compared to others in the same ad set?
We know that if we turn off that ad, something will most likely not work, and the other ads will not spend more with the same performance, isn't it?
I understand the concept of looking at blended result, but how to improve it in this case...
Furthermore, old ads that have been stable and have been active for a long time have a lot of comments and engagement, so if a new ad is introduced, Meta always prefers to allocate the budget to old ads with greater engagement even if they have lower performance.
Every time we introduce a new ad, maybe it get some sale at good CAC over time, but small budget allocation.
What to do?
Thank you
Action :When we have a single ad dominating our winning ad set (with post ID 3-2-2 method winners) we will isolate the single ad on its own in an individual asset called a control. We will give it the budget. It eats up in a seven day window to that ad set in a CBO.
Hypothesis: the control will eventually burn itself out usually over a 60 day window. But what you have is what it sounds like you have is a winning team of assets working together, which should be no more than 6 in a post ID winning ad set. When you disrupt a player, especially a star player sometimes performance will lag. But since they're still playing, but just in a different ad set, this shouldn't negate this adverse effect.
thanks for the feedback
@@Sodtdigital. Do you mean you also turn off the ads in the original ad set?
Yeah but if someone starts with 5 dollar a day adset then how is broad going to help that?
It won’t
No audience will work with $5 per day
How do u know @@DevonMeadows
Interesting
Bro IM sleeping at that time
Isn't the skill in Facebook Targeting, breaking down the business and customer personas to correctly target, and reduce cost on budget spent on people who aren't going to convert?
Yes, and this is done through your visuals (set objective to be purchase or lead) and the thing called Facebook auction: Bid= budget + estimated action rate.
Let's focus on (estimated action rate = likes, shares, slow the scroll)..... This creates an audience of similar personas for the algorithm.
*Pro tip: get rid of all your poor comments. It will drive your CPM's through the roof.