How Roger Federer Became the Face of Rolex

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  • เผยแพร่เมื่อ 9 มิ.ย. 2024
  • It's hard to think of Rolex without Roger Federer coming to mind. The tennis legend, now in retirement, has been a Rolex Testimonee (ambassador) for nearly two decades. But his journey there was not as easy as you may think. This is how Roger Federer become the face of Rolex.
    SUBSCRIBE: / @watchalexander
    TWITTER: / alexanderxg
    Sources included in the video.
    0:00 Introduction
    1:45 Roger's Early Career Attitude
    4:15 The Aesthetic of Roger
    4:45 Roger's Personal and Public Evolution
    7:25 Roger & Maurice Lacroix
    8:25 Roger & Rolex
    10:15 Conclusion
    Business Email: contact@alexander.watch
    Tags: #tennis #business #luxury
  • ตลก

ความคิดเห็น • 121

  • @thisiscrazy4122
    @thisiscrazy4122 4 หลายเดือนก่อน +93

    What an interesting channel you're starting to create. No buzz, no shallow intros, hard work on the script and visuals, good knowledge of your story and a nice voice. I do look forward for the next videos.

    • @watchalexander
      @watchalexander  4 หลายเดือนก่อน +8

      This is such a kind comment, thank you! I'm working on the next video, which should come out next week. Can't wait for you to watch it! 😁

  • @Roscoe2904
    @Roscoe2904 4 หลายเดือนก่อน +44

    Getting in at 3.38k subscribers. The writing and editing are incredible for both videos, 0 doubt this channel will be huge

    • @watchalexander
      @watchalexander  4 หลายเดือนก่อน +2

      Thank you for this comment man 😁 glad you’re joining the journey. 🙏🏽

  • @SjWhit
    @SjWhit 5 หลายเดือนก่อน +34

    This channel seems really well done. I'm always hesitant to even give my attention at all to a new channel but these have been surprisingly well done already

    • @watchalexander
      @watchalexander  5 หลายเดือนก่อน +3

      Thank you, this means a lot! 🙏🏽

  • @el.le6
    @el.le6 4 หลายเดือนก่อน +8

    Proud Swiss here 🇨🇭 Thank you for this great quality video, beautiful work. Can‘t wait for more 🙌🏽

    • @watchalexander
      @watchalexander  4 หลายเดือนก่อน +1

      Such kind words, thank you and I’m glad you enjoyed it! 😄

  • @pascalsteiner9926
    @pascalsteiner9926 5 หลายเดือนก่อน +36

    2 great videos in such a short time. I'm witnessing the beginning of a fantastic channel!

    • @watchalexander
      @watchalexander  5 หลายเดือนก่อน +4

      Thank you so much 🙏🏽

    • @Axkarshan
      @Axkarshan 2 หลายเดือนก่อน

      Deserving of a lot more than the 33.8k.

  • @nyanrija
    @nyanrija 4 หลายเดือนก่อน +10

    a bit shocked that a video about tennis managed to actually keep my attention LMAO but that's just how you know that the speaker is as good as it gets! another gorg video alexander - cannotttttttt wait to see more

    • @watchalexander
      @watchalexander  4 หลายเดือนก่อน +1

      Thank you! 🙏🏽

  • @DanielBengtsson
    @DanielBengtsson 5 หลายเดือนก่อน +198

    Who are you? Whats your background? You make way too good videos for being just a random guy…

    • @watchalexander
      @watchalexander  5 หลายเดือนก่อน +61

      What a compliment! 😭 I’m just one man, but thank you that’s very flattering!

    • @watchalexander
      @watchalexander  4 หลายเดือนก่อน +35

      @@Sensei_Sifu Hi! Real voice! All my videos are written, edited, and recorded authentically!

    • @celinegarcia4158
      @celinegarcia4158 4 หลายเดือนก่อน +8

      The script, editing & narrating is sublime. Congratulations. As for the great Roger Federer what more can we say? He exudes class & timeless elegance & an imperiousness that attracts people to him. Roger has transcended tennis. That's what makes his undefinable appeal so successful.

    • @loyalcarlon
      @loyalcarlon 4 หลายเดือนก่อน +6

      +1 I was shocked when I saw that there are just a few videos on your channel. Your script, clarity of VO, and editing are incredible.

    • @thehocuspocus9
      @thehocuspocus9 4 หลายเดือนก่อน +3

      My EXACT words and thought.

  • @maxh.515
    @maxh.515 4 หลายเดือนก่อน +12

    Your videos are among the best in this genre! Would love to see some about luxury travel and real estate as well!

    • @watchalexander
      @watchalexander  4 หลายเดือนก่อน +1

      Thank you so much! 😄And that’s an interesting topic I’ll definitely look into it!

  • @sanification
    @sanification 4 หลายเดือนก่อน +13

    Your content is elite bro. I myself am a huge fan of Roger and the way he carries himself as a Man. I am so inspired by your work man. You have a gained a new subscriber. Excited to see what else you have in store for us. Cant wait for the next video.

    • @watchalexander
      @watchalexander  4 หลายเดือนก่อน +1

      Thank you so much! 😄 can’t wait to put out the next video, thank you for subscribing. 🙏🏽

  • @yuisanjoaf3804
    @yuisanjoaf3804 5 หลายเดือนก่อน +8

    This is what research is about!!! Wonderful too see the world of tennis and accessories/fashion blend. Can’t wait for more!!!

    • @watchalexander
      @watchalexander  5 หลายเดือนก่อน +2

      Thank you! 🙏🏽 It was oddly quite difficult to research for this one aha, but I was fortunate enough to come across some old articles from 2004/2006!

  • @kwadwocharliewinns2458
    @kwadwocharliewinns2458 4 หลายเดือนก่อน +4

    Alex, I'm sold. Why?, 2 fantastic videos produced. Let's continue with this channel growth🤯✌

    • @watchalexander
      @watchalexander  4 หลายเดือนก่อน +1

      Thank you so much for such a kind comment! 😊 Fingers crossed!

  • @fanyang8321
    @fanyang8321 4 หลายเดือนก่อน +5

    your channel is instantly my new favourite! well done for creating such a feast of knowledge and taste!

  • @ariq94
    @ariq94 4 หลายเดือนก่อน +4

    Your video is so well made, thanks to the algorithm for recommending your channel 🎉

    • @watchalexander
      @watchalexander  4 หลายเดือนก่อน

      Thank you so much! 😁 and shoutout to the algorithm aha!

  • @Classof-iu6yz
    @Classof-iu6yz 5 หลายเดือนก่อน +6

    Some specific luxury brands (Rolex as well.. unfortunately..) stand for being gaudy, garish, and tacky. But sometimes, it depends on wearers.
    No matter, which rolex.. Rolex looks so attractive on Roger Federer or Ana Ivanovic.

  • @zeru9753
    @zeru9753 4 หลายเดือนก่อน +3

    This channel is going places for sure, im just glad to be here and watch it grow from the beginning. Keep up the good work 🙌🏾

    • @watchalexander
      @watchalexander  4 หลายเดือนก่อน +1

      Thank you so much man, truly I appreciate this! 🙏🏽

  • @drugstocope
    @drugstocope 4 หลายเดือนก่อน +2

    I'm loving the content so far. Keep going!

    • @watchalexander
      @watchalexander  4 หลายเดือนก่อน

      Thank you! New video coming out very soon. 😊

  • @oslego
    @oslego 4 หลายเดือนก่อน +6

    Exceptionally well produced stories in your first and second videos. Thank you for your work!

  • @dannydanny2288
    @dannydanny2288 4 หลายเดือนก่อน +2

    You are few one of those that I subbed right away I watch the video. Saw your first video and now proceed to the second. Like your video's aesthetics, your voice, the content is very informative and easy to understand. Keep it up!

    • @watchalexander
      @watchalexander  4 หลายเดือนก่อน

      This absolutely made my day, thank you so much 🙏🏽 can’t wait for you to see the next vide! 😁

  • @RebeccaLloyd
    @RebeccaLloyd 4 หลายเดือนก่อน +6

    Great video. So well researched and presented. Great pace, music and voice over. Jeepers you're good. Love the Luxury video too. Great footage. Keep going!!

  • @Thisath100
    @Thisath100 4 หลายเดือนก่อน +4

    Exceptionally presentation, so well polished, and not just for a new channel. Wow! Looking forward to your future uploads.

    • @watchalexander
      @watchalexander  4 หลายเดือนก่อน +1

      Thank you so much! 🙏🏽 Cant wait to share more 😄

  • @topolo19
    @topolo19 4 หลายเดือนก่อน +3

    Im starting a fashion brand and finding your videos so useful

    • @watchalexander
      @watchalexander  4 หลายเดือนก่อน +1

      Thank you, I’m glad the videos are helping you out! 😄

  • @dragunovx93
    @dragunovx93 4 หลายเดือนก่อน +4

    5K views for this production quality is madness.. I’m hoping this video blows up with views!

    • @watchalexander
      @watchalexander  4 หลายเดือนก่อน +1

      Thank you 😄 fingers crossed!

  • @maria_hadar
    @maria_hadar 5 หลายเดือนก่อน +2

    Didnt know much about tennis or Rolex, bit watched this video with great interest. Thanks a lot, please make more videos!

    • @watchalexander
      @watchalexander  5 หลายเดือนก่อน

      Thank you 🙏🏽 and will do!

  • @vongola931
    @vongola931 4 หลายเดือนก่อน +2

    You just gain a new subscriber 😁 superb quality video.

    • @watchalexander
      @watchalexander  4 หลายเดือนก่อน +1

      Thank you so much! 😊 Can't wait to put out the next video!

  • @Restless318
    @Restless318 5 หลายเดือนก่อน +3

    proud of him love his style more power to me

  • @harishnair5060
    @harishnair5060 4 หลายเดือนก่อน +3

    BEAUTIFULLY MADE VIDEO

  • @DCnez
    @DCnez 4 หลายเดือนก่อน +2

    As a tennis player myself, (and a former brat) this is very inspirational ❤❤❤🎉🎉🎉😊😊😊

    • @watchalexander
      @watchalexander  4 หลายเดือนก่อน

      Glad you enjoyed! 😁🙏🏽

  • @bosshog36
    @bosshog36 5 หลายเดือนก่อน +2

    Another great video

  • @maxgomez8981
    @maxgomez8981 4 หลายเดือนก่อน +2

    Great channel launch. Keep going! 1 Million subs by end of year

    • @watchalexander
      @watchalexander  4 หลายเดือนก่อน +1

      Thank you! 😁 Fingers crossed!

  • @uraharujukushibuya
    @uraharujukushibuya 5 หลายเดือนก่อน +3

    beautiful work as always ❤

  • @filipoB
    @filipoB 4 หลายเดือนก่อน +3

    How does this only have 3000 views wtf

    • @watchalexander
      @watchalexander  4 หลายเดือนก่อน +1

      Haha, I’m new to this but hopefully it’ll pick up 🙏🏽 thank you for commenting! 😁

  • @kedrprao
    @kedrprao 4 หลายเดือนก่อน +2

    Being a Swiss brand also helped Fed

  • @Mohareb_Sahra
    @Mohareb_Sahra 4 หลายเดือนก่อน +3

    Unique and perfect ❤❤❤

    • @watchalexander
      @watchalexander  4 หลายเดือนก่อน

      Thank you so much 😄 more to come!

  • @nishchaldayal419
    @nishchaldayal419 4 หลายเดือนก่อน +1

    Hey I saw your video on luxury brand first and then watched this video now. I love your video essay style and editing. Do you have a degree in media? Keep at it!

    • @watchalexander
      @watchalexander  4 หลายเดือนก่อน +1

      Thank you! And no degree in media aha, that's a great compliment though thank you. 😊

  • @london8615
    @london8615 3 หลายเดือนก่อน +1

    great video

  • @chaca500
    @chaca500 2 หลายเดือนก่อน +1

    An excellent commentary. It would've been lovely if you'd chipped in a bit about how Mirka Federer also plays a role as an unofficial ambassador.

    • @watchalexander
      @watchalexander  2 หลายเดือนก่อน

      Thank you! And great point, I’m glad you commented it! 😁

  • @jeremiahtay5752
    @jeremiahtay5752 4 หลายเดือนก่อน +1

    THIS CHANNEL WILL BLOW UP! The quality is top notched!

    • @watchalexander
      @watchalexander  4 หลายเดือนก่อน

      Fingers crossed! 😄 thank you! 🙏🏽

  • @conradbo1
    @conradbo1 4 หลายเดือนก่อน +1

    Great and enjoyable video. Love Roger Federer and Rolex ✌✌❤❤👍👍😍😍

    • @watchalexander
      @watchalexander  4 หลายเดือนก่อน

      Thank you for watching 🙏🏽 glad you enjoyed 😁

  • @elar6383
    @elar6383 4 หลายเดือนก่อน +1

    good videos man, subscribed after the luxury vid and now watching the other ones
    keep it up 👍

    • @watchalexander
      @watchalexander  4 หลายเดือนก่อน +1

      Thank you so much! 😁

  • @6exiepixie905
    @6exiepixie905 3 หลายเดือนก่อน +1

    great content, it ignited childhood memories of how i adored tennis and roger federer, through which i had my first exposure to rolex

    • @watchalexander
      @watchalexander  3 หลายเดือนก่อน

      What a wholesome comment, I’m glad the video was able to bring back those memories. 😁🙏🏽

  • @stefaniavelit6354
    @stefaniavelit6354 4 หลายเดือนก่อน +1

    Hello Alexander, I appreciate your insightful analysis of the luxury market. As someone passionate about this topic, I'm eager to hear your perspective on the expanding luxury market in Asia and the factors contributing to the high esteem of European luxury in the region

  • @Starhoney.Productions
    @Starhoney.Productions 4 หลายเดือนก่อน +1

    Subscribed!⭐️

    • @watchalexander
      @watchalexander  4 หลายเดือนก่อน

      Thank you! 😄🙏🏽

  • @max-vg6nr
    @max-vg6nr 4 หลายเดือนก่อน +1

    Great video.

    • @watchalexander
      @watchalexander  4 หลายเดือนก่อน

      Thank you! 🙏🏽😊

  • @SteliosE92
    @SteliosE92 4 หลายเดือนก่อน +1

    Honestly, if there ever was a true sportsman fit for being Rolex's face, it is only Federer. There is no one else truly fit for this.

  • @WAD528
    @WAD528 4 หลายเดือนก่อน +1

    I'm a big fan and subscriber now.

  • @Peripherals_
    @Peripherals_ 4 หลายเดือนก่อน +1

    Bro this is good work for sure i have personal questions i don't know how to talk to u

    • @watchalexander
      @watchalexander  4 หลายเดือนก่อน

      Thank you! 😊 You can send an email (in description)!

  • @arturosanchez-navarro5801
    @arturosanchez-navarro5801 4 หลายเดือนก่อน +1

    I love your channel.

  • @mohelism
    @mohelism 4 หลายเดือนก่อน +1

    Loving your content. Subscribed. From Pakistan.

    • @watchalexander
      @watchalexander  4 หลายเดือนก่อน

      Thank you for the support man! 😁

  • @user-sf7rh1xn5z
    @user-sf7rh1xn5z 4 หลายเดือนก่อน +3

    Though I do not know much about the game of tennis, the name John McEnroe comes to mind when watching racket throwing. The name was quite often in the news and to witness a grown man throw these tantrums was quite a show when growing up and I did not think adults did such nonsense!
    I do want to add and take a moment here to say I was disappointed in viewing comments from your last video in which others seem to miss the point, refuse to watch or perhaps blatantly misunderstand the script because in reading your replies, I kept viewing a repeat from you, which reminded me of a very old joke which goes, "Pete and Repeat were sitting on a fence. Pete fell off. Who was left?" You can see where I am going
    Though I am a bit late for the game (so to speak) the video keeps the viewer engaged and transfixed, losing all traces and tracks of time. In turn, I learned something about an athlete I had no knowledge of, but appreciated getting to know. I say this not to flatter, but to share that part of my New Year's resolution is to gain more videos which speak to grace and elegance of self. Your videos have added to my growth and development this new year as I enjoy a deep dive in taking what you have given and going into my own rabbit hole for understanding.
    A colleague of mine who viewed your first video enjoyed the clarity in which you spoke, and the script. She asked me to pass along her praise and remarked that Disney could learn a thing or two from luxury brands.

    • @watchalexander
      @watchalexander  4 หลายเดือนก่อน +3

      This comment blew me away, thank you for such a thoughtful message! 😁 I appreciate your reflections on my videos and the encouragement. It's heartening to know that the essay resonated and contributes positively to your New Year's resolution - my NYE resolution was to finally have the courage to start a channel so we parallel in that way aha. Please convey my gratitude to your colleague for her kind words too. 🙏🏽

    • @user-sf7rh1xn5z
      @user-sf7rh1xn5z 4 หลายเดือนก่อน +3

      @@watchalexander When I shared with her that I had done, she laughed, blushed, and said thank you. She also wanted you to know that others tend to pull that *kind of crap* when leaving comments and please do not stress out about it, as it happens. She also added to please let you know that there are people out there who enjoy and relish this type of educated videos which always deliciously expands the mind as this TH-camr is no mere moral.

  • @misandsirt
    @misandsirt 5 หลายเดือนก่อน +2

    genuinely the best on yt right now #ALEXANDERHIVE

  • @jakeevans7246
    @jakeevans7246 4 หลายเดือนก่อน +1

    Luv this ❤❤❤❤

  • @lavaclips
    @lavaclips 4 หลายเดือนก่อน

    One thing you missed is that even Federer's playing style is much more elegant than that of others, which also made him a perfect fit.

  • @YoussefDiaa19
    @YoussefDiaa19 4 หลายเดือนก่อน +1

    make more videos about Roger please

    • @watchalexander
      @watchalexander  4 หลายเดือนก่อน

      Definitely more in the future! 😊

  • @adenugakolade235
    @adenugakolade235 4 หลายเดือนก่อน +1

    Investing early in this channel

  • @bngr_bngr
    @bngr_bngr 4 หลายเดือนก่อน +2

    I don’t know who Roger is but I love Rolex.

  • @eduardotirado839
    @eduardotirado839 4 หลายเดือนก่อน +1

    He’s Swiss and a perfect “timepiece/player”. What do you expect?

  • @DecemberNames
    @DecemberNames 4 หลายเดือนก่อน +1

    Yo, what's up everyone? It's your favorite commenter here with another video feedback. Today, I'm going to be reviewing out this video by the talented creator. Let me tell you, this video is absolutely amazing. I'm not even kidding. It's so good that I'm actually starting to feel a little empowered. I mean, how can someone be so talented? Seriously, though, this video is a must-watch. It's informative, entertaining, and just plain good. So what are you waiting for? Go check it out right now!

    • @watchalexander
      @watchalexander  4 หลายเดือนก่อน +1

      Thank you so much! I saw your comment on the Luxury video too, I really appreciate the support! 😁

  • @sentiasatransformasi
    @sentiasatransformasi 4 หลายเดือนก่อน

    you sound like the narrator from hypebeast

  • @wozmac771
    @wozmac771 4 หลายเดือนก่อน +1

    he or rolex paid maurice lacroix $2Million to end the contract. Rolex is an excellent marketing company. Their masterpieces are tool watches rather than the luxury watches.

  • @danielbuneta
    @danielbuneta 4 หลายเดือนก่อน

    I prefer the younger Fed more than the polished corporate 007

  • @a004
    @a004 4 หลายเดือนก่อน

    "I never thought about selling it" until prices went down, now it's all I think about. Lol. It's fine, still over mrsp. Just hold and enjoy, it'll appreciate with inflation over time.

  • @sofuno863
    @sofuno863 4 หลายเดือนก่อน +2

    the guy knows how to dress

  • @MultiTrumpetman
    @MultiTrumpetman 4 หลายเดือนก่อน

    Because He is from Swizerland. Novak is not.

  • @mikemurphy8996
    @mikemurphy8996 4 หลายเดือนก่อน

    Ponytail Roger was kind of douche. Shorter hair Roger was a legend.

  • @Raoh1st
    @Raoh1st 4 หลายเดือนก่อน

    Young ppl wearing rolex, BS, rolex will not even sell them watches...