A Defining Time for Human Connection in Customer Service | Salena Scardina | TEDxFortWayne

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  • เผยแพร่เมื่อ 23 มิ.ย. 2019
  • The future of customer service is in the ability to create unique experiences through technological advancement tied together with the reawakening of the human connection. Salena Scardina has spent her 25-year career focused on customer service through innovative and differentiated experiences. Her strong belief that business growth is fueled by the human connection, led her to create HeroCX, a customer experience consulting practice. Formerly she was the Senior Vice President of Customer Experience at Sweetwater Sound and supported their raved about world-class service experience. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx

ความคิดเห็น • 36

  • @biancabayonito1190
    @biancabayonito1190 หลายเดือนก่อน +1

    Great speech! The greatest challenge for us in the customer service industry is to continue practicing empathy and kindness in order to maintain human connections

  • @Ptpop
    @Ptpop 2 ปีที่แล้ว +26

    Here’s the problem. In the modern day call center KPI, Average Service time etc is king. It’s no longer about making a human connection. Companies have gotten to big and have too many customers to be able to give the customer the necessary attention and empathy they deserve. Prove me wrong.

    • @noecruzcastro
      @noecruzcastro ปีที่แล้ว +3

      Actually, there are different types of metrics on customer service, one of them is time of resolution, but a good company that has higher focus on customer, includes. as well quality of call and a post service survey of satisfaction. This is key to understand how is the service and map if there is a potential problem of churn.

  • @mariceldadios3067
    @mariceldadios3067 4 ปีที่แล้ว +21

    Proud customer service rep here for 9 years and counting and I totally agree about the missing link with human connection. It got me teary eyed about the man that you spoke with 20 years ago. I must say I also have the motivation of helping customers and resolving their issues and aside from that, understanding what is beyond their concern, the story behind it. I'm an emotional person and if it gets too much it doesn't help me in meeting my KPI's 😁😁😁.

    • @Brando-wc8fz
      @Brando-wc8fz ปีที่แล้ว

      Are you dense? This woman has absolutely NO idea about what customer service is really about.

  • @xaneemax
    @xaneemax 2 ปีที่แล้ว +8

    You're one of a kind. Unfortunately, people are more disconnected than ever.

  • @realsaratu
    @realsaratu 4 ปีที่แล้ว +29

    The missing link in customer service is the human link..
    Understand the customer's story and offer kindness without condition.

  • @jerichodelosama1269
    @jerichodelosama1269 3 ปีที่แล้ว +14

    Im on my first 3 weeks and im gonna be a good customer service rep someday.

    • @m.e.p.b.
      @m.e.p.b. 2 ปีที่แล้ว +2

      Be excellent. 😉

    • @keshynguyo1729
      @keshynguyo1729 2 หลายเดือนก่อน

      I am in my second month and I will be great

  • @thanoo1924
    @thanoo1924 4 วันที่ผ่านมา

    Great speech!

  • @seanbenito6822
    @seanbenito6822 3 ปีที่แล้ว +5

    Wonderful Talk 🙏 Thank You 🤩

  • @eduardomusic8560
    @eduardomusic8560 ปีที่แล้ว +2

    Great video, it was interesting for me! I have experience working in customer service, in both telephone calls and front desk (reception). I have gotten good results in this area, in spite of I don't have any professional career or background in marketing, human relations, social psychology, businesses administration, etc. Greetings from Sonora, México 🇲🇽👍💖.

  • @jamesduff6937
    @jamesduff6937 3 ปีที่แล้ว +5

    tremendous speech. Loved it!

  • @pauladavis1220
    @pauladavis1220 2 ปีที่แล้ว +1

    Great Presentation.
    Thank you...

  • @litawing88
    @litawing88 2 ปีที่แล้ว +2

    Inspiring!

  • @tarpankg2777
    @tarpankg2777 3 ปีที่แล้ว +3

    Mind blowing

  • @JesusMirkoHernandezAlfaro
    @JesusMirkoHernandezAlfaro 3 ปีที่แล้ว +3

    Great speach 👍🏼

  • @sheenaash1497
    @sheenaash1497 3 ปีที่แล้ว +3

    Very helpful

  • @DanielGarcia-do9if
    @DanielGarcia-do9if 3 ปีที่แล้ว +1

    14:00

  • @purpleoctopie7722
    @purpleoctopie7722 5 ปีที่แล้ว +2

    First!

    • @salenascardina2103
      @salenascardina2103 4 ปีที่แล้ว

      Thank You!

    • @juanaguilar1218
      @juanaguilar1218 3 ปีที่แล้ว +2

      Thank you so much for motivating me to continue learning about customer service, thanks, God bless you.

    • @amanichristie114
      @amanichristie114 2 ปีที่แล้ว

      good work

  • @heybusiness1
    @heybusiness1 10 หลายเดือนก่อน

    She’s a great speaker but I wish there was some humor so many of these Ted talks just need a little more humor

  • @saynotohookups
    @saynotohookups 2 ปีที่แล้ว +4

    PTPOP (his comment is below) on TH-cam worked in call centers for over twenty years. He covered this video and called bs on it. I have to agree. What a pretentious lady. I worked in call centers for several years and you hardly have time to establish a real connection with the customers.

    • @katiescardina382
      @katiescardina382 2 ปีที่แล้ว +3

      Imagine calling someone pretentious who started as a call center rep just like you. DO. BETTER.

    • @saynotohookups
      @saynotohookups 2 ปีที่แล้ว +1

      @@katiescardina382 Give it up, sweetie. I don't buy her story. You're not better than me either nor are you better than anyone else. You don't even know how I got started. It certainly wasn't as a call center rep.

    • @Punkpsychobilly
      @Punkpsychobilly ปีที่แล้ว

      Katie Scardina
      The problem is that you believe what people tell you. You need a healthy dose of cynicism in your life, most people are complete liars.

    • @juliedavis168
      @juliedavis168 ปีที่แล้ว +3

      @@Punkpsychobilly Actually no, many people are not liars. If you are dealing with liars then you have manifested that toxic energy based on your own toxic relationship with yourself. You and Carly should really take a good look inside yourselves. Its not healthy. I have worked in a customer service oriented industry since I was 16 and I can tell you human connection is the MOST IMPORTANT element of the entire process. Customer service is an emotional game. Period. If you say it isn't you are deluded. When you deal with humans empathically you receive a level of receptivity most people could not understand. When your clients provide you with feedback to the effect of "effortless" that is what you are looking for. If you are not receiving that, no matter what industry you are in, you are doing it wrong. Watch the video again and let it sink in.

  • @terryanglerosanchez9054
    @terryanglerosanchez9054 6 หลายเดือนก่อน

    BS

  • @Brando-wc8fz
    @Brando-wc8fz ปีที่แล้ว +1

    Such an embarrassment. They bring out a corporate shell of a human being to discuss the “importance” of customer service, yet she has NO clue about what CS agents go through. Call centers are abysmal and people like her, who blindly discusses her nonsense, seems to have a cushy job, higher wage and NO idea how CS at the bottom works.