How to Set Bidding Strategies in Google Ads for 2024
ฝัง
- เผยแพร่เมื่อ 4 ส.ค. 2024
- These are the 4 Rules that you NEED to follow when you set your Bidding Strategies in Google Ads for 2024!
👉 Watch my full training session on how to set your Google Ads bidding strategies correctly for your Google Ads Campaigns: www.definedigitalacademy.com/...
#googleadstutorial #googleadstutorial #digitalmarketing
Get more support from Aaron 😀
👉 Discover the RIGHT way to set up & optimise your Google Ads campaigns with my easy to follow courses (over 1,500 happy students): www.definedigitalacademy.com/...
👉 Join 150+ like-minded individuals and get personalised support in my exclusive 10x Google Ads Community: www.definedigitalacademy.com/...
👉 Want Aaron to run your Google Ads campaign? Apply Now: www.definedigitalacademy.com/...
This channel it's worth it's weight in gold when it comes to Google Ads knowledge.
Thanks 🙏🏻
Great work 👍
Thank you.
Great! So when you said not to set a tROAS or tCPA the first 3 months, which bidding strategy we should use? Max clics? Or just Max conversions but not tCPA selected?
Thank you for this Bidding strategy training!!! tROAS finally makes sense! I do have 1 question from your real-life example at the end for tCPA...Why did you set the tCPA so much higher than the stabilized value? I was following everything until I saw that example. Can you help me with this? Thank you, Patty
Thank you for this information!
Great work.
What do you recommend to manage all marketing leads in one place
Now I know, how choose bidding strategy 😅Thank you
ONe of the best videos, your every video is awesome as before
THANK YOU
Is this the same with max cost per click too when that's the only bidding strategy I'm doing?
Thanks for the explanation. How about bidding for maximize conversions WITHOUT setting up a target CPA?
We have an old account that has enough conversion data and we are planning to add some more campaigns (different products that haven't been targeted yet). What bidding strategy should I take for my next campaign? Please guide me.
Great video Aaron, thanks for providing such value! It would be really helpful to have your view on a relevant subject, which regards the best approach to add new ad groups to a campaign that has already switched to TROAS. Could this have a negative impact on the campaign's performance? Should we consider starting a new campaign instead of adding new ad groups after going smart? But it is common that new search queries, typically phrase matches of included terms start converting, so wouldn't make sense to add an ad group that better coheres with these queries? Thanks!
Yes, it's advisable to contact me for the latest insights on adding ad groups post-TROAS switch. While there may be risks, adapting to new search queries suggests creating tailored ad groups could enhance performance.
It's really best strategy. Thank you!
which one?
Great Video
i followed your video but nothing about maximize conversion for search examples at the end. Do you have a video about maximize conversion with CPA?
This is such a masterpiece!!
Thanks
No problem
Great video. I was running search camp for service base business initially i got enough clicks and conversions but after few days it starts saying "Limited by bid strategy". Also my CPC increased on 20$ but it was on 5$ when i was getting good results. Please tell me what's the solution and how can I fix it?
Hi Aaron, thanks for such an insightful video! I created some brand new campaigns one month ago and had previously set the CPA after two weeks. I removed the CPA after watching this video, hope that is the right move? And what if I have some older campaigns but just recently completely changed the targeted keywords and ads copy, should I also go without CPA for a while?
for personalized advice, but generally, adjusting CPA after initial setup aligns with optimizing campaigns. For older campaigns with significant changes, temporarily avoiding CPA can help gauge performance with the new adjustments.
Hey Aaron, thanks for the great video and the information. I got a question: We often get accounts where they use the old "Target-ROAS" bidding strategy, in that case how would you proceed? Would you switch to maximize conversion value with the old target roas or would you go for maximize conversion value without a roas and adding a roas when you get stable results? Thanks alot!
I appreciate your feedback. For accounts using old "Target-ROAS," I suggest transitioning to "Maximize Conversion Value" initially. Once results stabilize, consider reapplying a ROAS for more refined optimization. Feel free to reach out for further details.
amazing example and course for beginner, like me
Glad it helped!
Would you also wait to apply a tCPA or ROAS on Performance Max campaigns as well? Or should you do that right away as its learning? Do any of these 4 rules change for PMax?
I recommend reaching out for the latest advice on applying tCPA or ROAS to Performance Max campaigns. Immediate implementation may aid learning, but specific rules could evolve for PMax.
Really good content and information. Thanks
Does somebody know when you are able to select target ROAS as bid strategy? Thanks 😊
Good day Aaron, I have a question for you: If I run Max CPC campaign can I, and how, to adjust bid for one specific keyword (make it less price then whole ad group), or I need to change campaign type to manually adjust bid for specific keyword? What campaign type should it be then? Thanks
I understand why you need to wait 3+ months to set a tCPA or ROAS but I only do short-term campaigns (2-3 weeks max) for upcoming shows at the venue I work with. What would you recommend?
Same question
Maximise Click or Mannual Click
Hey there! For short-term campaigns like yours, adapting to the timeline is key. Consider setting tCPA or ROAS earlier to align with your brief promotional window. Questions? Feel free to connect
Hey Aaron. I have a campaign that was paused for approx 4 months that was previously on Max Conversions (Target CPA). Can this be turned back on safely or is it required to go through the process again of starting with a Max clicks strategy to build the data back? I'm just not sure how Google handles this circumstance where it has the historic data but was interrupted.
Does this work with Manual CPC as well? I set my bid to $25 CPC. But the Average CPC I get is $14. Is it okay if I just match the Max CPC to the Average CPC?
Thank you so much! Been watching you for more than a year now.
I want to take an Ad group out of one campaign and make it it's own campaign. Do I still have to wait 3 months to set a ROAS? i know how well it performed previously.
Just create new campaign and let it run on Maximise click or CPC Enhanced, until you get 25-30 conversion in 30 days window. Once you get it switch the campaign to automated bidding.
What bidding strategy would you recommend for a high end clothing brand with a new search campaign of just a few days old and without much data for google to use? Thank you so much for your great videos. I watch them all and find them very helpful
manual cpc or maximize clicks
Hi, I setup a campaign with maximize clicks, the keywords I am targeting have hundreds of thousands of monthly searches and I am not getting impressions. Should I switch to manual cpc?
Switch to manual CPC with enhanced CPC turned on, then set higher keyword bids and you should start seeing more impressions
I think you select negative keywords are all of your keywords
If we did setup a target ROAS since the start (bad practice) should we remove the target ROAS from the existing campaign or start a fresh one with your method?
Consider reaching out for tailored advice. Removing the target ROAS from an existing campaign might disrupt performance. Discussing your specifics will help determine the best course, potentially involving adjustments rather than starting anew.
What happens if we directly increase targets - say from a current ROAS of 2 to a target ROAS of 8? I get it we should do it gradually, but what exactly happens if we do it gradually vs if we directly let Google's algorithm adjust for target of 8?
In this situation (usually) you would see a quick reduction in spend and total conversions as Google would try to only find conversions that provide a ROAS of 8. The long term problem being that eventually this campaign would become dormant due to no activity.
Swiftly boosting ROAS targets can disrupt the algorithm's learning. Gradual increases allow for smoother adjustments, helping Google's algorithm adapt without causing drastic fluctuations. Any more questions?
When starting a new campaign then which bidding strategy should we go with?
According to his past videos, Aaron suggested to use Maximise Clicks.
Okay, Thanks@@deanryanmartin
For a new campaign, I recommend starting with "Maximize Conversions" bidding strategy. It helps gather data, optimizing performance without restricting early learning. Need more details? Reach out anytime
So i accepted googles recommendation to set a target cpa a week in, now ive watched your video and deleted it... am i screwed and should start again or will it sort itself out?
Deleting a target CPA setting after a week won't ruin your campaign. Google Ads allows adjustments. Monitor performance, tweak settings if needed, and feel free to contact me for guidance
But how much do you trust google ads tracking attribution of conversions? I heard that Google Ads is like 70% accurate on it's conversion, scary stuff.
It will never be 100% so what you look for is a trend that you are comfortable with for example if Google Ads is reporting 700% ROAS but in real terms it is 500% you use that as your guide. What you really want to know is if you increase your budget by 20% are you seeing a higher increase in revenue & profit
Hey Aaron , I have one question. What should be the lowest Optimization Score of Google ads? Because I have a campaign that will be only one month old in 3 days. And for like first 2 weeks my score was pretty good around 85%. But then Google recommended me 2 things. First is "Bid more efficiently with Maximize conversions" and second is "Adjust your budgets". Because of these 2 things my Optimization Score dropped to 60% and one day it was even under 60%. Now how can I change this? I can not apply "Bid more efficiently with Maximize conversions" because as I said my campaign is not even 1 month old and you just said that you would not do anything with bidding strategy for at least 3 months. And I also can not apply "Adjust your budgets" because first of all they are recommending me budget that is twice as much as I have now and I do not have money for that currently. And second of all in your other videos you said that we need to set high enough budget so we have at least 10 clicks a day. And on average I have 10 clicks a day so I see no reason to actually adjust my budget at this moment. So is 60% Optimization Score of Google ads OK? Or not?
A 60% Optimization Score on Google Ads is not ideal, but it's manageable. Focus on improving your campaign relevance, ad copy, and landing page experience. Address the recommended changes gradually as your campaign matures. Keep monitoring performance, make small adjustments, and consider consulting Google support for tailored advice. Feel free to reach out if you need further assistance.