MY Google Ads Bidding Strategy for New Campaigns
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- เผยแพร่เมื่อ 20 พ.ย. 2023
- Check out my Google Ads bidding strategy for new campaigns. I go over different smart bidding strategies and best practices when you launch a brand new search campaign. Performance Max only allows you to use Maximize Conversions or Maximize Conversion Value.
These would be my Google Ads Bid Strategies best practices. I go over the Target CPA bid strategy, the Target ROAS bid strategy, maximize conversions, and maximize conversion value bidding strategy in Google AdWords.
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I’m glad you’re still providing tons of valuable content man! I remember subbing a few years ago on a different account. Cheers!
I appreciate it, my strategies tend to change as Google Ads changes and I enjoy making the videos!
always a pleasure.
Been watching you for a while. Always appreciate your content. Very informative!
Thank you!
Quality content, thank you
Nice strategy. Thank you!
Cool strategy! Thank you
Your videos are always awesome. You always seem to explain what we are thinking. Thank you so much for all of the time and effort you put in this videos, it is beyond helpful to us. Thank you again.
Thank you - I really appreciate your comment! That is exactly my goal when I come up with video ideas.
Hey Corey,
Just wanted to take a moment to express my sincere appreciation for the wealth of knowledge you consistently share in your videos on Google Ads, Content Marketing, and SEO. Your insights and tips have been incredibly helpful in enhancing my understanding and skills in these areas.
Also, it was great to finally see your recent photo on the video thumbnail! It's always nice to put a face to the voice that has guided so many of us in our digital marketing journeys. I must say, you've changed quite a bit since the last photo I saw on LinkedIn, and it's impressive to see the person behind all this invaluable advice.
Keep up the fantastic work, and thanks again for all the effort you put into making these informative videos!
Stay happy, healthy, and blessed, insha'Allah!
Kind regards,
Najam
Thank you so much! I really appreciate your comment. I figure if I put a face to the voice it will make it a bit more personable and help me drive more clicks from TH-cam as well. I should hire a professional thumbnail designer.
I really appreciate this helpful video. I mostly use Facebook Ads, so Google Ads still seem a little complicated to me. I'm hoping that with your videos I'll be able to understand it better.
Thanks boss. Gunna try out these strats!
Hope they are helpful, hard to find the right bidding strategy for new campaigns!
You're a PPC God. Thank you
Great video. Question - If an account focused on lead gen has 0 conversion data from any sources, would Max Clicks make the most sense to start?
You can control CPCs out of the gate, and the thought process is once some volume comes through, you switch over to Max Conversions, then eventually tCPA and let it ride.
Thank you! Yes I have done this before as well. Sometimes I will try with Target CPA with a bid control initially and if the campaign isn’t spending then I will switch to Maximize Clicks until I get some conversion data. The one downside is it will find some low quality search terms so I would definitely use Phrase or Exact match keywords with Maximize Clicks initially.
Great video, thanks. I’m finding that pmax is just hammering repeat customers and branded terms and so the target roas metric is a bit misleading. For example if a client says they want 400% roas, from new customers, it’s difficult to achieve this with pmax due to the black box nature of how it works. For e-commerce I’ve started to use manual shopping a lot more which is something I never thought I’d have to do!
A lot of people recommend always starting out with maximize clicks before using an automated bid strategy so that the algorithm has enough data to optimize for. Do you not recommend doing the same?
Hello, do you have any videos exclusively on what kind of Google Ad campaigns + targeting and Facebook Ads + targeting I can run for ecommerce?
@Surfsideppc - Is there a price for businesses for the VIP training content?
I really appreciate it man.
Corey, I’ve been bingeing your videos in preparation for promoting my e-comm store. In your experience, is a performance max campaign THE BEST campaign type to start with for e-commerce?
For Google Ads, I would recommend Performance Max campaigns. You can still try standard shopping campaigns, but Performance Max will run your shopping ads so you don't need to use both. I generally use Performance Max and split each Asset Group based on product type. The key is having good images/videos to go along with each asset group along with optimized product pages (titles, images, and descriptions). You can also run search ads, display remarketing, and video remarketing campaigns as well. From a ROAS standpoint, Performance Max will tend to work the best.
For Meta/Facebook, I would recommend Advantage+ Shopping Campaigns, which are also referred to as Advantage+ Catalog Ads. You can learn more about these here: facebook.com/business/help/397103717129942?id=1913105122334058
For Microsoft/Bing Ads, you can use Smart Shopping campaigns and they currently have Performance Max in beta.
Those are the 3 campaigns/channels I would generally recommend starting with. I know some companies have a lot of success on Pinterest and TikTok as well. A lot of these campaigns work better if you have more diverse traffic sources like organic search, Pinterest, email, Facebook, Instagram, TikTok, etc. Obviously it's hard to focus on all of these, but paid ads tend to get a lift when you have other traffic sources as well.
For target ROAS: my question is if i am not able to get any activity as you have mentioned in the video and suggested that to decrease Target ROAS to lets say from to 300% to 250% and maximum bid limit to $1.25 from $1 then it will go into learing phase which last to 5 days normally so if do it again it will again go into learing phase and during learning phase it won't make any clicks or calls it could lead bad experience to the client so what is the solution here? How can we do frequent changes in account ?
i am using Target cpa for a new campaign , so how do i actually scale the campaign to get more leads? for context it a lead search campaign has a 12% conversion rate , how do i actually scale that campaign and get a bit more leads ????
Hi, what do you think of this: I usually start a new client (no previous Google ads or data) off with website traffic/clicks & manual cpc. I run this for at least one month to gather as much data as possible then change to a "smart" bidding.
Yes this works as well, I have used Manual CPC and Maximize Clicks at times until I get some data from the campaign. I don’t think there is 1 perfect method for every campaign, but it helps to control costs a bit out of the gate to avoid overspending on clicks.
@@Surfsideppc Thanks for the feedback Corey.
Hey surf side-anyway you can do a tutorial video on how to do Local Search Ads? (Not local service ads)
This goes over Local Search Ads after I talk about Local Services Ads: th-cam.com/video/5GJUcVu_HR4/w-d-xo.htmlsi=-JHs7Ns1tpijMc2w
@@Surfsideppc I didn’t see the stuff covered on the local service ads. Do you know at what time stamp it starts?
wow
Thank so much for your content, they are powerful golden nuggets. I have one problem... I tried to apply one smart bidding strategy to my shopping campaign but doesn't works. It seems that the update failed and I have tried several times....
Are there any particular condition or similar thing that could block and failed my shopping campaign to change into smart bidding?
Thank you in advance i would really fix this problem.
Why can't you use the Keyword Planner to get a better idea of what your min/max bid limit should be?
Dear Sir,
Can You make all video in Hindi language! Bcoz I don't understand your language!!!!! Please🙏 india
Honestly I wish I could translate them into every language but I just don’t have the budget or capabilities, maybe AI will make it easier in the future.
@@Surfsideppc
Thanks for quick reply, but i facing big problem!
how to learn google ads running method if it not in my language
other youtubers not explain in brief about Google ads if I ask questions they said join our paid courses or run ads through my agency! U fill u r in trapp !!!!
Or learn English?