Developing the BMW Panoramic iDrive

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  • เผยแพร่เมื่อ 10 ก.พ. 2025
  • Take a glimpse behind the scenes and find out how the BMW Panoramic iDrive came to life. From hardware prototyping, to software development, and intensive testing. Learn more about the creation of our next-generation BMW iDrive.
    #BMWGroup #NeueKlasse #BMWiDrive #BMWCES
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ความคิดเห็น • 150

  • @BusTrainsGuy20
    @BusTrainsGuy20 หลายเดือนก่อน +57

    Buttons please that would be nice, the previous generation BMW idrive was perfectly fine. 😣

    • @michael4591
      @michael4591 หลายเดือนก่อน +4

      Indeed

    • @avigator
      @avigator หลายเดือนก่อน

      You will have all the buttons you need on the steering wheel.

  • @queens718nyc5
    @queens718nyc5 หลายเดือนก่อน +36

    Why do car companies hate buttons ?!

    • @avigator
      @avigator หลายเดือนก่อน

      You will have all the buttons you need on the steering wheel.

    • @JMatic-xk9vq
      @JMatic-xk9vq หลายเดือนก่อน +1

      Because it’s cheaper to produce!

  • @edmraveland
    @edmraveland หลายเดือนก่อน +60

    We need Buttons

  • @Ayan_2830
    @Ayan_2830 หลายเดือนก่อน +86

    Buttons????

    • @fabienbismes4757
      @fabienbismes4757 หลายเดือนก่อน

      Why ? 😂
      Il va y avoir l’IA avec le Personal Assistant en commande vocale

    • @justinbecker4772
      @justinbecker4772 หลายเดือนก่อน

      ​@@fabienbismes4757I don't want to have to talk to my car. We already solved low-distraction interaction with car equipment via tactile buttons. There was no need to reinvent the wheel.
      AI is gimmick. It's designed for people who think they're smart, but keep following the corporate trend despite the disadvantages to them.

    • @HearthingTV
      @HearthingTV หลายเดือนก่อน +5

      I hope more automakers bring buttons back. It's annoying having everything be on a touch screen.

    • @Noname-bg8sh
      @Noname-bg8sh หลายเดือนก่อน

      Soon the steering wheel too becomes an extra 😋

    • @avigator
      @avigator หลายเดือนก่อน +1

      on the steering wheel, where they should belong.

  • @InfiniteEdits
    @InfiniteEdits หลายเดือนก่อน +35

    Bin mega begeistert, dass man hier nicht stumpf ein Display wie bei Tesla eingebaut hat, wie es bspw. VW oder andere Marken machen, das eigene Design und dann in Combo mit dem "Display" vor der Windschutzscheibe finde ich absolut genial. Während ich bei anderen Marken gerade so eine Panik wahrnehme ist BMW für mich weiter vorne dran und baut Produkte, auf die man richtig Lust bekommt! Bin schon gespannt, wie das im iX3 aussehen wird 🥰

    • @Franky478
      @Franky478 หลายเดือนก่อน +3

      Bin ich ganz bei ihnen. Das Cockpit sieht fantastisch aus und ich will das. BMW hat verstanden, was von den Kunden erwartet wird. Da wird es auch in China laufen. Ich freue mich sehr auf den iX3.

    • @adnn4210
      @adnn4210 28 วันที่ผ่านมา

      npc

  • @sologrinder123
    @sologrinder123 หลายเดือนก่อน +3

    Feel free to take feedback from the BMW lover audience

  • @nasirel964
    @nasirel964 หลายเดือนก่อน +5

    Drag and drop widgets in stupid little placeholders, are we back in 2010 ? And what about adding some buttons to the dash for a change ?

  • @sam85f
    @sam85f หลายเดือนก่อน +18

    Love it! Looks very slick! Hope the strangely shaped displace is a concept thing. Hope production intent is a rectangle. Maybe angled towards the driver for that BMW feel.

    • @LentswenyanaMokone
      @LentswenyanaMokone หลายเดือนก่อน +3

      Sorry to break your heart, but this is the final look before its reveal in June

    • @sam85f
      @sam85f หลายเดือนก่อน

      @ Yeah I know… Hoping that it’s 85% baked, and maybe there is some hope of a bit of common sense before production. But in my heart I think you’re right. I really wanted to like this but it’s the same mistake as the iX “strange for the sake of being strange”. Frankly I like how the iX looks better than this. Very disappointing. I don’t understand why it’s so hard. New BMW designs are always controversial but they are really going out of there way. My eye is wondering to Polestar and Cadillac.

  • @LifeOfNathan
    @LifeOfNathan หลายเดือนก่อน +14

    BMW Please run a test: ask users to perform tasks on Old Gen iDrive vs New Gen iDrive and see who’s able to complete their action quicker.
    That doesn’t even take into account doing this when you’re trying to drive. 😩

  • @alexalexovich6356
    @alexalexovich6356 หลายเดือนก่อน

    Great!!! Like the shape of the screen

    • @adnn4210
      @adnn4210 28 วันที่ผ่านมา

      npc

  • @mikamika3078
    @mikamika3078 12 วันที่ผ่านมา

    Amazing! :)

  • @atilkan
    @atilkan หลายเดือนก่อน +11

    I want buttons and a rectangle display,

  • @schondassdudabist852
    @schondassdudabist852 หลายเดือนก่อน +2

    I want to live in the past again, where distruction was not as high and was not touchscreens, lights, everywhere. I feel like robocop.

  • @josephntounis1345
    @josephntounis1345 หลายเดือนก่อน +1

    Impressive! 😮😮

  • @Nemezis1976
    @Nemezis1976 หลายเดือนก่อน +8

    BMW clearly needs more touchscreens, more LEDs, and approximately zero buttons. The transmission? Oh, just hide it behind the Netflix widget - who needs gears when you're binge-watching?

    • @Daniel-ze6hn
      @Daniel-ze6hn หลายเดือนก่อน

      Electric Cars don’t have transmissions. -> future is electric.

    • @Thomas-wl5yp
      @Thomas-wl5yp หลายเดือนก่อน

      You clearly live in 2014

  • @Vadi999
    @Vadi999 หลายเดือนก่อน +3

    0:33 ...and iDrive controller. I forgot to say: iDrive controller.

  • @ytuberization
    @ytuberization 24 วันที่ผ่านมา +2

    They completely lost the sense for the BMW heritage and DNA. I assume none of the people shown in this video have ever driven up a winding mountain road in an E30. Reduced and clear instruments. Real buttons. A dash focused on the driver. A real joy.
    Not a Prius on steroids.

  • @yusuflawal2860
    @yusuflawal2860 หลายเดือนก่อน +3

    We need buttons and also, make the buttons do what it's meant to do, not a shortcut to the setting that then needs to be pressed again

  • @jurgenzacharias4523
    @jurgenzacharias4523 หลายเดือนก่อน +3

    Freude am Fahren weicht der Freude am Spielen

  • @urbanstrencan
    @urbanstrencan หลายเดือนก่อน +8

    Can't wait to see the new 3 series on the Neue Classe platform ❤❤❤

  • @Sushi_219
    @Sushi_219 หลายเดือนก่อน +8

    Oh yeah the UI/UX team did an amazing job.

  • @katieadams5860
    @katieadams5860 หลายเดือนก่อน +3

    Do they ever try using their interface while driving?

    • @Daniel-ze6hn
      @Daniel-ze6hn หลายเดือนก่อน

      Quiet a lot.

  • @avigator
    @avigator หลายเดือนก่อน +1

    Good to see a lot of women have been involved in the development of the system.

  • @MrBooNeal
    @MrBooNeal หลายเดือนก่อน +1

    This is really starting to look like cyber punk 2077 type tech, this is a lot closer to the future but now I'm thinking is it really worth it. now I'm already reminiscing about the past inventions of what makes a car. -__-

  • @johnk.6955
    @johnk.6955 29 วันที่ผ่านมา +1

    Hope it works. The software on my 2024 iX is very buggy !

  • @konspikuous420
    @konspikuous420 หลายเดือนก่อน +38

    Who asked for this? Why is BMW so damn focused on removing the driver's experience? You've moved critical driver information as far away as possible, difficult to find, more difficult to focus upon then respond to as well just wildly potentially dangerous for all the excessive scanning for information.
    This is also a styling fail. The aesthetic is bleak. Oh, but here's this lack of interface and a tablet people keep telling you they want gone.
    Really, all I want to know is who asked for it? Who at BMW said, 'Ignore the driver. We'll tell them what they want. Shareholders are our priority!'
    Seriously BMW, clear the place of all your skinny pant wearing clones and get some frig'n car people in the room already.

    • @AndreiGonzalesDesign
      @AndreiGonzalesDesign หลายเดือนก่อน +6

      I’m a car guy and this is epic. If you want an old BMW, go buy an old BMW.

    • @konspikuous420
      @konspikuous420 หลายเดือนก่อน +4

      @@AndreiGonzalesDesign Right so, the use of epic here completely discredits the claim of being a car guy. I mean, maybe a rental car guy. Also, what do older BMW's have to do with Neue Klasse showing up being that cheap in material selection and use? BMW has clowned you here, car guy.

    • @AndreiGonzalesDesign
      @AndreiGonzalesDesign หลายเดือนก่อน

      @@konspikuous420 Reserve the material discussion for the production car. What this shows is a very usable and updated dash where drivers no longer need to tilt their head away from the road to see information they are looking for. Rather than fumbling with menus and screen layers, I can just assign the key bits of info *I* generally need to whichever space I want on the panoramic display, and still have a separate augmented reality display for my map-related info. It's very much an 80/20 approach to in-car information. BMW also reinforced the importance of steering wheel controls and improved them, rather than try to cut them out for cost cutting like Tesla does. This is properly thought-out driver-focused UX for modern (a.k.a. digital) experiences.

    • @davidtop6242
      @davidtop6242 หลายเดือนก่อน +2

      @@AndreiGonzalesDesign Are you? 🤣

    • @AndreiGonzalesDesign
      @AndreiGonzalesDesign หลายเดือนก่อน

      @@davidtop6242 th-cam.com/video/cvqZ2c62n-c/w-d-xo.html

  • @justinbecker4772
    @justinbecker4772 หลายเดือนก่อน +10

    I shouldn't have to take my eyes off the road to change the climate control settings. On my F80 I can set a/c, temperature, recirculation, heated seats, defroster, and more without taking my eyes off the road.
    What happened? Who is asking for this? You saw the flashy, "tech forward" XM was a sales failure. Why continue down this path?
    I am extremely disappointed.

    • @sebastians_
      @sebastians_ หลายเดือนก่อน

      Looking at the video it was designed by a bunch of women

    • @justinbecker4772
      @justinbecker4772 หลายเดือนก่อน

      @@sebastians_ the CTO presenting it is a man. He is the ultimate decider on what to implement, and he signed off on every feature shown here. The fact that BMW doesn't adhere to 1930s gender standards has nothing to do with how dogshit the new design is.

    • @alliumpro
      @alliumpro หลายเดือนก่อน

      With every iDrive generation BMW goes for a new way to interact with a car. iDrive controller -> screen -> gestures -> voice. And now it's time for something new. I'm pretty sure that iDrive X will bring the comfort to another level, the iDrive 8 was kind of a not a complete step of a transformation from buttons to screen - you had to interact with the screen itself most of the time (which is, undoubtedly, a disadvantage). But it was necessary for analysing the experience of drivers to build a system that will meet everyone's (or at least the greatest part) expectations.

    • @justinbecker4772
      @justinbecker4772 หลายเดือนก่อน +1

      @@alliumpro I don't understand how having to talk to your car is an improvement in any way. What if your kid is sleeping in the back? What if you're carrying on a conversation on the phone?
      Why would you try to fix something that isn't broken? Most automakers have already tried alternative methods of input and it didn't go well (Volkswagen fired an executive over it). It's well documented that the removal of buttons is a cost saving measure for automakers - don't make excuses about "the next generation of input" for a company that's clearly just trying to save a few bucks.

    • @alliumpro
      @alliumpro หลายเดือนก่อน

      @ I guess you noticed how interaction with a smartphone, smart home, etc. is changing to voice chat rather than typing. Because it's more natural and easier. But I think there are two bigger points. We are switching from manual to automatic driving. Slowly, but se are on that track. I'm not stating, but it's much safer to do something on screen with all the safe assists, than to try to do any other things that imply looking on the centre console as well (personally, i don't think that i'll be able to press the right button without watching,and for me it's actually safer to say it rather than searching for a button to push). But it's just my personal experience. The second points is of course the market. Mostly anyone from 18 to 30-40 (with an unlimited amount of money, suppose) will choose a more high-tech car with beautiful and sleek design and more screens. Of course, there are plenty of preferences among drivers, but the target audience of BMW has shifted from the older generations. There are plenty of cars with physical buttons, and i know that they won't degrade for another 10-20 years. But the BMW had always had revolutionary steps in their evolution.

  • @christianwenglorz7349
    @christianwenglorz7349 หลายเดือนก่อน +16

    so many gadgets viewed in this demo ... it´s already distracting to the driver. What I don't get is who needs the weather widget on the passenger side displayed? I'm sure you can adjust this but it´s still far away from the drivers field of view ... Dimming everything which is not needed to drive would be great. The only thing I wish for is a fast enough processor to power that fancy stuff and not making a laggy slideshow out of it.

    • @fabienbismes4757
      @fabienbismes4757 หลายเดือนก่อน

      La génération Neue Klasse devrait fonctionner avec un ordinateur central à la façon de Tesla et avec des processeurs Intel. Ça va être la folie

    • @andrewgreen8388
      @andrewgreen8388 หลายเดือนก่อน

      If you don't want progress, you don't have to have it

    • @christianwenglorz7349
      @christianwenglorz7349 หลายเดือนก่อน

      @@andrewgreen8388 It´s not correct because at some point you can´t decide if you buy a car like this. Some many accidents because of distracted drivers and the resolution is to put more gadgets in the car? Maybe this will stop when every car is self driving. Maybe then also road rage will finally stop. Don´t get me wrong but fancy animations etc. are not providing anything to the experience of driving itself. It simply needs more time until you see the information you are looking for.

  • @gheewalam
    @gheewalam หลายเดือนก่อน +2

    Will screen orientation change for Right hand drive vehicles ?

  • @Apy1-r6e
    @Apy1-r6e หลายเดือนก่อน +13

    Please no capacitive buttons

  • @avigator
    @avigator หลายเดือนก่อน

    Will we see Apple Car play in the Panoramic Vision Display, or will Car Play be limited to the centre screen?

  • @leonelh5648
    @leonelh5648 28 วันที่ผ่านมา

    Imagine if the new long display in the back will be compatible with apple car play 😶😶

  • @vagitivanov8457
    @vagitivanov8457 หลายเดือนก่อน +2

    So, are we expecting another round of designer team firings in bmw in 2025? I hear more and more people switching to Audi as the last harbor of what used to be user ergonomics. How is it possible that such brand as bmw handed over cockpit design to yesterdays graduates who have no idea about user ergonomics and usability? They are just coping everything from chinese brands, but even that they are doing very poorly and childishly naive - let's sprinkle lot of colors all around the dashboard as it looks so much fun and unicorny

  • @mauriciorazo8132
    @mauriciorazo8132 หลายเดือนก่อน +1

    I prefer the design of my 2022 X3 M40i I've owned 9 BMWs and I like the older driver-focused interiors better, this looks like a Lincoln, just my opinion😢

  • @xinxinzide
    @xinxinzide 13 วันที่ผ่านมา

    Buttons = user friendly!

  • @AmirEhsani-r5l
    @AmirEhsani-r5l หลายเดือนก่อน +1

    Bmw ist immer beliebter

  • @samibeemer7619
    @samibeemer7619 หลายเดือนก่อน

    For me, the best iDrive is 4 & 6

  • @DelanoMizrahi
    @DelanoMizrahi 29 วันที่ผ่านมา

    I'm not sure why people think buttons are coming back. The same way yall got used to cell phones with no buttons, you will get used to a car with no buttons. It's called the future and advancement in techology.

    • @jomo2483
      @jomo2483 28 วันที่ผ่านมา

      VW are bringing buttons back. It's just very distracting to operate a touch screen while driving

    • @DelanoMizrahi
      @DelanoMizrahi 28 วันที่ผ่านมา

      @jomo2483 *voice control*. Besides, there isn't much on there you should need to be operating while driving. The basics are pretty accessible. VW & BMW do not have the same audience. Ain't nobody cross shopping a BMW to a VW. . . That's like saying you are gonna buy a blackberry because it still has buttons.

    • @ivanbernardo6079
      @ivanbernardo6079 27 วันที่ผ่านมา +1

      Comparar um carro com celular parabéns!

  • @fredthesavannahcat2899
    @fredthesavannahcat2899 หลายเดือนก่อน +1

    FEGELEIN!!! FEGELEIN!!! FEGELEIN

  • @sinoevc
    @sinoevc หลายเดือนก่อน

    You have to share. It's just amazing

  • @LentswenyanaMokone
    @LentswenyanaMokone หลายเดือนก่อน

    ❤❤❤❤❤

  •  หลายเดือนก่อน +2

    The information system looks like borrowing the design from Huyndai or Honda Civic. It does not look elegant or classy at all.

  • @TejasVedalankar
    @TejasVedalankar หลายเดือนก่อน

    Whilst wearing sunglasses, Will the panoramic display have the same limitations as the current HUDs ?

  • @SergeKopov
    @SergeKopov หลายเดือนก่อน +1

    How to run Apple CarPlay on such display?

    • @SebastianKnopp
      @SebastianKnopp หลายเดือนก่อน

      Actually Apple already anounced that CarPlay will take a similar way away from a single screen being displayed to a more dynamic setup with multiple screens that would be taken over by the iPhone then, including car velocity and other technical car attributes..

    • @SergeKopov
      @SergeKopov หลายเดือนก่อน

      not rectangle? 🫣

    • @BMWGroup
      @BMWGroup  29 วันที่ผ่านมา

      Hi there,
      the BMW Operating System X provides the prerequisites for using Apple CarPlay or Android Auto in the vehicle - irrespective of the shape of the Central Display. For example, we already integrated Apple CarPlay or Android Auto on non-rectangular display shapes for the current generation of our MINI vehicles on a round OLED display.

    • @SergeKopov
      @SergeKopov 28 วันที่ผ่านมา

      @@BMWGroup Thanks for the reply. I found a video about the CarPlay on your round screen and it looks fantastically awful. I have never seen such a disgustingly awkward design 🤮

    • @eminencegrise3872
      @eminencegrise3872 26 วันที่ผ่านมา

      @@BMWGroup Don't you feel that a rectangular content (Carplay) on a non-rectangular display will look stupid? (Not to mention the wasted space.)

  • @rk-xv4km
    @rk-xv4km หลายเดือนก่อน

    No never use custom electonic screens. Only install docking stations for user provided phones and tablets. Only use analog gauges for BMW provided information. Only use the most primative descrete input devices for factory installed controls. Simplify for the customer not for BMW's benefit. Simplify for the customers ability to replace and upgrade electronic devices. Simplify so customers can use their phone and tablets with their personal connectivity contracts/plans. Never provide additional connectivity services or plans. Simplify the customers data security.

  • @CrandMackerel
    @CrandMackerel หลายเดือนก่อน +1

    If a customer has to read the manual before he can pull his car out of his driveway...you might just need to rethink things.

  • @DougZbikowski
    @DougZbikowski หลายเดือนก่อน

    ::slowly raises hand:: Ummm....I have a question...what happens if a rock flies up and cracks your windshield? I double Safelite is going to be able to replace this...

  • @harounrengua8794
    @harounrengua8794 หลายเดือนก่อน +2

    Hello BMW Group.
    I have a question to ask you.
    Will the BMW iDrive X going to be upgraded in older BMW such as BMW X series like 2022-2024, Z series 2021-2024, BMW 1 series until 7 series 2019-2024 and will the BMW Hybrid vehicle that came out in 2022- 2024 will they going to be upgraded into iDrive X.

    • @goodbyemyprince7107
      @goodbyemyprince7107 หลายเดือนก่อน +1

      I don't think it can be done and BMW always abandons its old customers, unlike Tesla. I don't see any BMW models that can be updated. There is no way to put these features in older models.

    • @harounrengua8794
      @harounrengua8794 หลายเดือนก่อน

      @goodbyemyprince7107 okay.
      I have 4 questions to ask you.
      1. Which BMW vehicles are going to have iDrive X?
      2. What kind of extra features will the BMW owner going to have in iDrive X?
      3. Will the BMW going to support the BMW hybrid like IX, IX2 series, or the new Generation of BMW iDrive X?
      4. Will the iDrive X going to support Apple car play or Androind auto for android users.
      The reason I'm asking you is because I have a BMW x6 competition in 2023, and I love the features of the BMW vehicles, such as heated with a massage seats, self-parking like in BMW 7 series while the driver remove the acceleration pedals and etc.
      I can't wait to get my hands on the BMW vehicles that come with iDrive X.

    • @AndreiGonzalesDesign
      @AndreiGonzalesDesign หลายเดือนก่อน +1

      @@goodbyemyprince7107 Tesla hasn't significantly changed their actual cars since they came out. All the owners are getting are software updates on tablets. Where's the next all-new S? Next X? Next 3? Next Y? Once they build a car, there's no next gen/version of the car. The Neue Klasse cars are completely new from the ground up.

    • @AndreiGonzalesDesign
      @AndreiGonzalesDesign หลายเดือนก่อน

      @@harounrengua8794 They answered most of those in the full presentation.
      1. All *new* BMW vehicles starting from the Neue Klasse SUV coming out late 2025 will have this. They said *ALL* models, not just EVs.
      2. You'll have to wait for the production version to know all the features, but if you watch the presentation, they show the new features.
      3. Answered this in number 1.
      4. Yes. They said Apple Car Play will still be in.

    • @harounrengua8794
      @harounrengua8794 หลายเดือนก่อน

      @AndreiGonzalesDesign okay thank you so much.
      I'm looking forward to experience the new iDrive X.
      Is it true that BMW will release a BMW X8.

  • @smetljesm2276
    @smetljesm2276 หลายเดือนก่อน +2

    They sure live in some bubble.
    Not one comment saying yes this is what we needed. BMW doesn't do market exploration.
    Justblook at hiw overengeneered its development isnin the backend.
    All they needed is AI translating what I want into finding of showing me the function.
    You have to take a month class to learn all the names features logics...
    I be damned if 10% jkuse even half of it.
    And in the end the font amd displayed information looks to small there all the way down the windshield

  • @gerardmorris6191
    @gerardmorris6191 หลายเดือนก่อน +1

    Looks like the Lincoln and Cadillac. Looks as if the information will be difficult to see...

  • @bankxbrooks
    @bankxbrooks หลายเดือนก่อน

    Please make it more responsive. My M135 is very slow

  • @Geggy0815
    @Geggy0815 หลายเดือนก่อน +3

    When was the point when you noticed you forgot the Display and had to screw it on the Dashboard instead to integrate it?

  • @eminencegrise3872
    @eminencegrise3872 26 วันที่ผ่านมา

    Displaying information on a narrow strip far away from the driver isn't a bright idea and won't resonate well with older customers with weaker vision - you know, those are the guys who can afford this stuff in the first place.
    Also, please bring back turning knobs for volume, temperature and the light switch.

  • @adnn4210
    @adnn4210 28 วันที่ผ่านมา

    these people in the video look exactly how you'd expect, DEI hires

  • @JMatic-xk9vq
    @JMatic-xk9vq หลายเดือนก่อน

    All that development and no buttons - come on!

  • @michael4591
    @michael4591 หลายเดือนก่อน +2

    Congratulations. Since 2014 the first mockups? You really spent 10 years into this bs that nobody was asking for? You had the most iconic cockpits! You can literally read everwhere that customers want physical buttons back

  • @fraimanis159
    @fraimanis159 หลายเดือนก่อน

    I love it . Good job guys🤩

  • @benbadal7671
    @benbadal7671 14 วันที่ผ่านมา

    bro put orientation first but his eyes reconfiguration

  • @AudriusPuišys
    @AudriusPuišys หลายเดือนก่อน

    We got Peugeot 3 series before we got GTA 6

  • @Noname-bg8sh
    @Noname-bg8sh หลายเดือนก่อน

    Get rid of the steering wheel too and not just the buttons 😏

  • @raisu-kun.youtube
    @raisu-kun.youtube หลายเดือนก่อน +1

    This interior remind me of 2015 Toyota Prius. For me, it is far from what is called German Premium and looks like the interior designed by Chinese startup automakers. And why do the steering wheel looks so horrible??

  • @derrick1w
    @derrick1w 26 วันที่ผ่านมา

    Who is going to tell them lincoln already done this?

  • @sunrise7236
    @sunrise7236 หลายเดือนก่อน

    There only goal is: how they can save more money for profits

  • @bengutmann606
    @bengutmann606 27 วันที่ผ่านมา

    While other demos showed no buttons this video is a last straw of hope. Please keep some physical buttons on the wheel or you will loose long time fans including myself.

  • @game_is_onnn
    @game_is_onnn หลายเดือนก่อน

    I still don’t understand

  • @4kstudio413
    @4kstudio413 หลายเดือนก่อน

    I see new M3 with this :D

  • @michael4591
    @michael4591 หลายเดือนก่อน +7

    I don‘t want this. Reduced to nothing digital BS. BMW had the best cockpits in the early 2000s. Now it is swiping menus and lack of buttons. Just to safe money in production. Not my BMW anymore. Bye!

  • @mathiasbogaert
    @mathiasbogaert หลายเดือนก่อน +16

    So ugly and not driver friendly. Please BMW get some more senior designers on the case.

  • @justintsai49
    @justintsai49 หลายเดือนก่อน

    No longer ultimate drive machine, driving computer now😅 focus on road condition is more important than fancy infographic

  • @novaa20095
    @novaa20095 หลายเดือนก่อน

    Nobody likes screens.. especially touch buttons

  • @TheOsnovis
    @TheOsnovis หลายเดือนก่อน +8

    Looks like a citroen from 15 years ago. Ugly then ugly now. Bring back buttons and a normal gear shifter.
    Driver safety is our last priority, gimmicky Tesla try-hard first.
    -BMW 2026

  • @TCM938
    @TCM938 21 วันที่ผ่านมา

    So many people hated Telsa for being minimalistic. Now bmw is following after Tesla 😂

  • @-bunda
    @-bunda หลายเดือนก่อน +2

    Model 3 clone. BMW designs have lost their way

  • @thesloomboys5369
    @thesloomboys5369 หลายเดือนก่อน

    Looks like avart 07 copycat

  • @_IMNNO
    @_IMNNO หลายเดือนก่อน

    Great, now the BMW Group thinks it’s Silicon Valley. 🙄 This is what happens when out of touch execs think ‘everybody’ wants screens now and it’s the ‘future’. It’s fun to see UI/UX designers, software / computer engineers, and the quality assurance team having a grand ole time. But please - I don’t want my car to become my smartphone. Stop confusing and merging the two!

  • @Dazz000
    @Dazz000 หลายเดือนก่อน +5

    ugly

  • @IvoKoevski
    @IvoKoevski หลายเดือนก่อน

    Who needs this? Are you sure? Who used voice control ever or gesture control? Where is a seat heating subscription? This is BS boys. Grow up. Be serious. Don't kill The Ultimate Driving Machine.

  • @istvancsanady878
    @istvancsanady878 หลายเดือนก่อน

    👀👀👀

  • @Benberg-i8
    @Benberg-i8 หลายเดือนก่อน

    Dmn! Because of these chinese and tesla big screens, even the german luxury cars making these huge displays. I missed those buttons.

  • @Shapr3d
    @Shapr3d หลายเดือนก่อน +1

    👀

  • @OttKnot2Dew
    @OttKnot2Dew 29 วันที่ผ่านมา

    Screens are pretty. Pretty useless as a safety factor. Give me a knob to turn. A button to push. Something I can feel. Something that gives direct feedback. Radios had buttons to push when choosing a station. You did not look at the radio. You did not have to. You touched the first button (You knew where that first button was from memory) and moved across them to button 4. Build feedback like my finger gets crossing those buttons and I will be happier. Give me a little of that haptic feedback when I move across them so I can find #4 easily. Do not make me look away from the road. Screens are an attention diverter.

  • @davidtop6242
    @davidtop6242 หลายเดือนก่อน

    Cars have sadly become smartphones... Big battery, large screen, no button. Nobody wants to know how they drive - Cars are now fully interchangeable, leased, soulless machines. 😭

  • @thaalrasha
    @thaalrasha หลายเดือนก่อน

    All going downhill after idrive 7 and the obsession to remove buttons and user friendly controls or forcing voice commands. I don’t want to give a 10 sec explanation to my car when I could use less than a sec pressing a button before.

  • @The_s_d
    @The_s_d หลายเดือนก่อน

    I am on my 5th bmw, and - watching this - it will be my last bmw.
    These ad reminds me to the new jag ads. Shiny and woke. No thanks.

  • @AlainBarthel-b7i
    @AlainBarthel-b7i หลายเดือนก่อน

    Looks flashy and seems to have involved a lot of work. But... very sorry - try to drive at night time with intense rain, on a bumpy road, windy conditions and take your eyes off the road to touch the screen ??? Human to machine interaction and ergonomics ? Safety ?
    BMW engineers - are you ready to take this challenge on the road and away from your static lab ?
    Simplicity ? Ergonomics ? Haptic buttons on the wheel ? Even VW took a step back. Why BMW ? You must have a good reason to do this.

    • @bluluke
      @bluluke หลายเดือนก่อน

      They still have borders around the touch elements on the steering wheel. So you can feel where your fingers lie and use muscle memory to press the touch elements!

  • @MrJMHP
    @MrJMHP หลายเดือนก่อน +1

    More and more useless tech... And less, less BMW. Just build real cars with feeling and don't joke with your heritage!

  • @TomasAngelus
    @TomasAngelus 23 วันที่ผ่านมา

    BMW please ignore the clowns who call for buttons.

  • @leos0621
    @leos0621 27 วันที่ผ่านมา

    BMW has almost removed all the great features drivers want. the BMW designers hate drivers so much these dudes have no clue of what a great vehicle shoule be like instead they want to make a car in a way of making a smart phone.

  • @marcchankarstoll1116
    @marcchankarstoll1116 หลายเดือนก่อน

    Great. Having women designing the UI and talking about animations, because people actually prefer long animations instead of immediate action??!!
    What do people use the most?? Their phones. Here is your guide. This is why Tesla is miles ahead.

  • @tomkaidl
    @tomkaidl 26 วันที่ผ่านมา

    It's horrible. End of BMW joy of driving as we know.

  • @SimonFerocius
    @SimonFerocius 20 วันที่ผ่านมา

    Matt Watson not gonna like it

  • @mikesoertsz222
    @mikesoertsz222 หลายเดือนก่อน

    UI/UX still in shitty Windows Vista, winamp style. Jesus. Just get a 3rd party vendor to make the software up to current standard. Looks so dated always.

  • @tk42won
    @tk42won หลายเดือนก่อน

    Strange brag. Quantum leap is on an atomic scale i.e. extremely small.

  • @hypernewlapse
    @hypernewlapse หลายเดือนก่อน

    Now bmw copies chineses brands?

  • @heinz-dieterspeidel2628
    @heinz-dieterspeidel2628 หลายเดือนก่อน

    Sometimes new developments are worser in terms of useability and acceptence. I will not accept it. 👎

  • @licht1709
    @licht1709 หลายเดือนก่อน

    Mini Cooper BMW Style 🤮

  • @williamtopping
    @williamtopping หลายเดือนก่อน

    Be useful for flashing up reminders that BMW's come with indicators just like every other car, because your drivers sure don't realise.