9-Step Formula For Writing The PERFECT Case Study

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  • เผยแพร่เมื่อ 25 ก.ค. 2024
  • Land More Clients With Awesome Case Studies
    Ignite Your Copywriting Business In Just 5 Days ►► go.copyposse.com/5dc-ytd
    It goes without saying that learning how to write powerful and compelling case studies is an invaluable skill for all copywriters.
    Because not only does it help you land better (and higher-paying) clients by showcasing the amazing results you’ve gotten for other clients…
    But it also helps you land more clients who are looking to hire a copywriter to create strong case studies from THEM and THEIR business!
    So if you want to show off your work, impress prospective clients, and blow your competition out of the water…
    Then keep watching to learn my fail-proof, 9-step formula for writing the perfect case study.
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    Read this instead: www.alexcattoni.com/writing-t...
    #Copywriting #HowToWriteACaseStudy #CopywritingTipsForBeginners

ความคิดเห็น • 76

  • @ayeshaakbar7772
    @ayeshaakbar7772 2 ปีที่แล้ว +4

    I have been looking for a great video on case studies. Thanks for creating this, Alex!

  • @nilanjanadas4624
    @nilanjanadas4624 2 ปีที่แล้ว +10

    I was just about to start writing my first case study and was absolutely clueless about it. And then, this comes up on my feed.
    You can truly read your posse's mind. Thank you so much for this, Alex. ❤️

    • @AlexCattoni
      @AlexCattoni  2 ปีที่แล้ว +1

      Thanks so much for watching!

  • @ivancominelli2077
    @ivancominelli2077 2 ปีที่แล้ว +2

    Thank you Alex, this was really helpful!

  • @rowanwoolsey3184
    @rowanwoolsey3184 ปีที่แล้ว

    Loved this! This is a perfect addition to a portfolio, IMHO.

  • @noelleoosthuizen
    @noelleoosthuizen หลายเดือนก่อน

    This video was SO brilliant!!! Thank you for always sharing so generously and making these videos crazy helpful! 🙂💜

  • @ndz7372
    @ndz7372 ปีที่แล้ว +1

    This was soo great and super helpful...thank you!

  • @GrowWithWill
    @GrowWithWill 2 ปีที่แล้ว +6

    "Nothing beats a good before and after story." Improvement is always inspiring! Thanks for the enlightening vid, Alex!

    • @AlexCattoni
      @AlexCattoni  2 ปีที่แล้ว

      Thanks for watching :)

  • @DarionJRae
    @DarionJRae ปีที่แล้ว +1

    Really valuable content Alex thank you!

  • @kalimmyers6187
    @kalimmyers6187 ปีที่แล้ว +1

    Hi Alex. really insightful presentation! thanks for the tips

  • @fatcatcontent544
    @fatcatcontent544 2 ปีที่แล้ว +3

    Alex, this could not have come at a better time. I am busy writing mine right now! Thank you so much xxx

    • @AlexCattoni
      @AlexCattoni  2 ปีที่แล้ว

      Awesome! Thanks for watching and GOOD LUCK :)

  • @mercurious6699
    @mercurious6699 2 ปีที่แล้ว +1

    wonderful, thank you!

  • @madhumithak9786
    @madhumithak9786 2 ปีที่แล้ว +8

    Ohh my!!! I remember requesting this video a few months before😭❤Alex I love how you "really" listen to us. Thank you SO much for this video!

    • @AlexCattoni
      @AlexCattoni  2 ปีที่แล้ว +2

      Of course! I write down every suggestion and reference it frequently :) So glad you got what you were looking for ⚡️

    • @my____turn
      @my____turn 2 ปีที่แล้ว

      @@AlexCattoni hey I want to be a copy writer . Will you please add a video about how to get Customers as a fresher?

  • @excelrator6035
    @excelrator6035 2 ปีที่แล้ว +4

    The most concise step by step formula for copy writing! Thank you so much Alex! ❤️❤️❤️

    • @AlexCattoni
      @AlexCattoni  2 ปีที่แล้ว

      Thanks for watching!

  • @taniamelendez4628
    @taniamelendez4628 2 ปีที่แล้ว +1

    So helpful Alex.
    Always appreciative.
    You help my business!!

    • @AlexCattoni
      @AlexCattoni  2 ปีที่แล้ว

      So happy to hear that! Thanks for watching :)

  • @tamkeen9399
    @tamkeen9399 2 ปีที่แล้ว +1

    Neat and sweet! Thanks heaps.

  • @muhammadharis8925
    @muhammadharis8925 2 ปีที่แล้ว +8

    Another a million dollar worth video.
    Thanks Alex.

    • @AlexCattoni
      @AlexCattoni  2 ปีที่แล้ว +1

      Thanks so much! I'm glad you liked it :)

  • @johncarino5025
    @johncarino5025 2 ปีที่แล้ว +1

    Thanks Ms. Alex 💙💙

  • @brunoferreira5728
    @brunoferreira5728 2 ปีที่แล้ว +1

    Thanks Alex!

  • @shawnsmith1865
    @shawnsmith1865 2 ปีที่แล้ว +2

    Ohh, I need this video so bad right now. Boom! There it is.
    • I need to learn this for a book I'm writing to strengthen my reader connection to the material.

    • @AlexCattoni
      @AlexCattoni  2 ปีที่แล้ว

      Perfect! Thanks for watching :)

  • @unmiss-com
    @unmiss-com 2 ปีที่แล้ว +2

    Great release! Keep sharing the value and help others)

  • @pierluigigatti6068
    @pierluigigatti6068 2 ปีที่แล้ว +1

    This was amazing thanks, Alex!

    • @AlexCattoni
      @AlexCattoni  2 ปีที่แล้ว

      Thanks for watching!

  • @nicolekolesar
    @nicolekolesar 2 ปีที่แล้ว +1

    This video is 🔥. Every business can benefit from utilizing case studies in their marketing or on their website. I just want to add one small tip. After writing case studies myself, it’s also good to have a section for other solutions the client has tried (if applicable). In my experience clients (more often than not) have tried to do other methods before they went to your service/product. Talking about that bit will help to elevate the tension the client experienced and make for a much stronger case study. Just a small tip. Thanks as always for the value Alex!

    • @AlexCattoni
      @AlexCattoni  2 ปีที่แล้ว

      ⚡️⚡️⚡️

    • @chezzag7427
      @chezzag7427 ปีที่แล้ว

      This tip was mentioned in 7:12

  • @brittany_herzberg
    @brittany_herzberg 2 ปีที่แล้ว +1

    I am STOKED to see this video! I'm launching a new offer VERY soon & it's all about case studies & client testimonials. There's a lot of self high living & fist pumping going on in my living room right now!

  • @Sunimoal
    @Sunimoal 2 วันที่ผ่านมา

    This is perfect.

  • @elementscopy
    @elementscopy ปีที่แล้ว +3

    I'd love to see a follow-up to this on how to get buy-in on case studies. Specifically how to get them to interview post-project :)

    • @AlexCattoni
      @AlexCattoni  ปีที่แล้ว +1

      Love the suggestion! Thanks :)

    • @elementscopy
      @elementscopy ปีที่แล้ว

      @@AlexCattoni Awesome!

  • @andregibranvideos
    @andregibranvideos 2 ปีที่แล้ว +1

    Hi! First comment!
    Thanks, Alex, for inspiring me here in Brazil!

    • @AlexCattoni
      @AlexCattoni  2 ปีที่แล้ว +1

      Yay! Thanks for watching ⚡️

  • @DariusTan
    @DariusTan 2 ปีที่แล้ว +2

    Make it about them 💪

  • @enkay1849
    @enkay1849 2 ปีที่แล้ว +1

    Here comes the beauty 😍

  • @flyro513
    @flyro513 10 หลายเดือนก่อน +3

    Position A To position B , problem To solution .

  • @TyNeyedly
    @TyNeyedly 2 ปีที่แล้ว +1

    Oh wow!!! I did most of this without even knowing it! We have some great content at our company I helped create.

    • @AlexCattoni
      @AlexCattoni  2 ปีที่แล้ว

      That is awesome!! 👏

  • @nobleguyy
    @nobleguyy 2 ปีที่แล้ว

    Value bombs here!

  • @knez1018
    @knez1018 2 ปีที่แล้ว

    Hello, I'm new to copywriting. I was wandering if you usually pay your client to be in a case study or they do it for free since you produced results for them?

  • @tajudeenabdulwadud5610
    @tajudeenabdulwadud5610 10 หลายเดือนก่อน

    ❤ Alex
    Case study is it part of technical writing or copywriting.
    What's difference between technical writing and copywriting

  • @getplusmindset
    @getplusmindset ปีที่แล้ว +1

    A crash course👍 on how to write a good case study

    • @AlexCattoni
      @AlexCattoni  ปีที่แล้ว

      Whoop! 🙌 thanks for watching!

  • @alessandrodenino1616
    @alessandrodenino1616 ปีที่แล้ว +1

    dis bidde gorgeous

  • @aniketsinha7673
    @aniketsinha7673 2 ปีที่แล้ว +1

    Hey Alex I am non-native English speaker, but I've been speaking n writng english for 15+ yrs now, now when I want to start my career in copywritinga hell lot of people started saying I cannot be a good copywriter as am a non-native?... how does that work?... I am planning to join your 5 Day write n Ignite program is that course also for "native" english speakers?... atm am just confused!

    • @dunncopywriting
      @dunncopywriting 2 ปีที่แล้ว +1

      Hi Aniket, that's not necessarily true. There are some truly GREAT copywriters out there that are non-native English speakers/writers. Don't listen to the nay-sayers! If you feel that your copy can connect an audience to a company/client, then there is nothing to stop you! You can do this!

    • @AlexCattoni
      @AlexCattoni  2 ปีที่แล้ว +2

      That's not true at all! In fact, I have many students whose first language is not English but they write copy in English for their clients and do very well :)
      What it comes down to is your fluency level. If you can fluently write and speak in English, then you really should not have any problems at all.
      Good luck!

    • @jacquelinedunn536
      @jacquelinedunn536 2 ปีที่แล้ว

      What Alex said 😊👍🏻

  • @asigma_rule1
    @asigma_rule1 2 หลายเดือนก่อน

    Can you mention a few questions we should ask in the interview?

    • @AlexCattoni
      @AlexCattoni  2 หลายเดือนก่อน +1

      You can ask about:
      Who they are and what they do
      What was it like before they began working with you
      What's it like now after they've worked with you
      You can tweak these according to your niche. Feel free to check out the blog as well! copyposse.com/blog/9-step-formula-for-writing-the-perfect-case-study/

    • @asigma_rule1
      @asigma_rule1 2 หลายเดือนก่อน

      Thanks Alex😊

  • @eidnaspelia
    @eidnaspelia 2 ปีที่แล้ว

    I want to work with you!!😲😲 Do I need to take your class first!!? Lol

    • @AlexCattoni
      @AlexCattoni  2 ปีที่แล้ว +1

      Nope, taking my course isn't a pre-requisite :)

    • @eidnaspelia
      @eidnaspelia 2 ปีที่แล้ว

      @@AlexCattoni What do I need to do to inquire?

    • @eidnaspelia
      @eidnaspelia 2 ปีที่แล้ว

      @@AlexCattoni Wait... I guess I just did! Lol what's the next step is my question 🤔

  • @miisshhiikhan8226
    @miisshhiikhan8226 4 หลายเดือนก่อน

    You are adorable Mashaa Allah

  • @EscelatesQuick
    @EscelatesQuick 2 ปีที่แล้ว

    Alex... you didn't say "from hauling trash to hauling cash" and it makes me so sad. Thank you though, I'm literally writing a case study right now and this is very helpful.

    • @EscelatesQuick
      @EscelatesQuick 2 ปีที่แล้ว

      oh wait... there it is. I should have waited until the end of the video

    • @AlexCattoni
      @AlexCattoni  2 ปีที่แล้ว

      Haha - thanks for watching!

  • @DimaMas27
    @DimaMas27 ปีที่แล้ว

    This is helpful, thank you. Just a little comment. All these short videos and silly gifs every now and then only spoil the overall impression. That might have been relevant in the early 2000s, but not now.

    • @AlexCattoni
      @AlexCattoni  ปีที่แล้ว

      Thanks for your opinion :)

    • @DimaMas27
      @DimaMas27 ปีที่แล้ว

      @@AlexCattoni I didn’t mean to hurt you or anything like that.

  • @jaykkyawal2215
    @jaykkyawal2215 ปีที่แล้ว

    I am frightened by the people like you who has such dramatic communication skill. I start to feel inferior and incapable in work space as they pull all attention even if they are not good at the work. and People like me who likes to talk less and focus more on work gets no limelight and also could not convince you acqually achieved the task.

    • @AlexCattoni
      @AlexCattoni  ปีที่แล้ว

      Having strong communication skills doesn't mean I also don't work hard and finish tasks. I've been in the industry for over 10 years, which means I have had time to develop my voice and communication style.
      Thanks for watching!