The Marketing Funnel Explained: What Is It & How To Write One
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- เผยแพร่เมื่อ 22 ส.ค. 2024
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What is a marketing funnel and why is it important to understand as a copywriter?
If you’re a copywriter, one of the smartest moves you can make for your career is taking the time to learn what a marketing funnel is AND how to create one for your clients.
Why?
Because the highest paying brands and businesses understand that without the right funnel in place… their offer doesn’t matter very much.
They understand that having a funnel designed to guide new leads through a buying journey is the KEY to optimizing their conversions.
And trust me, they won’t waste their time (or money) by hiring a copywriter who can’t help them accomplish that.
So if you want to impress your clients, scale your business, and increase your rates…
Then you better get familiar with marketing funnels.
In this tutorial, I’m going to break down a simple marketing funnel for you…
One that’s simple enough for any brand or business to implement.
And easy enough for even a brand new copywriter to create from scratch.
Keep watching!
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#Copywriting #MarketingFunnel #CopywritingTipsForBeginners
![EVERYTHING You Need To Know About Marketing In 10 Minutes [FREE CRASH COURSE]](http://i.ytimg.com/vi/O9j9aLo9waY/mqdefault.jpg)
I'm gonna go out on a limb and say that this is some of the best 11 minutes I've spent in my life. Really shining a light on something that's been a weak point for me. THANK YOU SO MUCH
Wow! Thank you! So glad you loved it.
Agreed!
Marketing funnels have been around for a long time, but only recently have marketers begun to use them more frequently for effective marketing campaigns. The process of creating such a funnel involves identifying a target audience, segmenting the audience into different groups based on demographic, psychographic, and behavioral characteristics, and then targeting advertising accordingly. And yes, it really works👍🏻
@@DonSamRazYo divide into categories that are of primary interest
and the most popular of them
Ty
You know things are getting really serious when Alex brings out her board and marker 😂
Real serious!
Hehe - oh yeah ⚡️
You are the only one who breaks it down so simply. All other sites make it sound so complex. You cut through all the fluff... You are the best ❤️
Thanks so much ❤️
Yes, I was thinking the exact same thing. I'm working on a funnel right now and just kept getting lost in the weeds until I saw this video. Thank you so much, Alex.
X10000!!!
Searched first time for the word Marketing Funnel. And, here you are with this amazing video. Thanks a lot. 😍😍
Congratulations Alex The list goes on and on so important to be grateful to you Alex .
Not taking anything away from your nuggets but this is by far the best video on your channel. Thanks a lot Alex!
Thanks!
How timely! I was just looking for something like this, and you came up with it. Gratitude.
Awesome! Thanks for watching :)
It's Good to be here again thank you for sharing.
One can turn this into a course and sell it for a few hundred dollars. Of course, it'll be more elaborate. But this content is lit.
This is exactly what The value Added information That I has To dig Deeper even more. fortunately You made all my Questions Puffed away. Luv it just i Luv ur videos 🤘
Great to hear!
I started with sample lady skills in marketing, TH-cam Academy, Vector style calls, so this is next. I gotta try it ..
Very well explained, Alex. You were in the zone when you made this video. Thank you.
Thank you!!
Amazing! Cleared all my doubts. I was looking for an SEO-friendly landing page tool, so I bought CloudFunnels. It provided me with beautiful and highly-convertible landing pages. In addition, its cost-effective too. I think I hit the Jackpot!
Awesome!
This helps so much! Thanks for breaking this funnel down! I definitely understand how each part is connected now.
Awesome!
Finally someone explained it so simply. Thank you❤️
I loved YOUR PROCESS of Content Creation 🤠
That’s awesome! It will really help my business.
Abby Pollock, Coalcracker bushcraft and you are TH-cam filmography lessons for me.
You are a very good instructor .
Both the Idea itself, and the presenter herself is BEAUTIFUL ❤
❤️ Thanks for watching!
Love this! Very straightforward and simple
Thank you!
what is sad is I did a 4 year business degree which included 3 years of marketing and they stopped at AIDA. yet this is what we actually needed.
I see colleges going extinct if they continue to forgoe practical learning
There are "Digital Marketing" degrees and certificate programs now
Watching the video at 2x speed is such a blessing.
You should try it at 4x. It's amazing!
''DAAAAAAMMMMNNN''.. Thanks, Alex!
This is pure perfection. I read a book with similar content, and it was pure perfection. "The Hidden Empire: Inside the Private Worlds of Elite CEOs" by Adam Skylight
Pure Gold! This video puts so many pieces of the puzzle in place. Thanks for the intel!
hi, alex, thank you so much for such a great video, we are hopping for your next video regarding landing page creation on google
Clarified with impeccable clarity. Thanks, Alexandra!
Thanks for watching :)
Well done! Really setting up a quality marketing funnel is the key to automating a consistent flow of qualified leads.
I honestly love your content, your fun, your engaging , and just a good personality overall. never fails to make me laugh and learn. thank you
I can't tell you how much I learned from this video
That's Funnel content is really short...Like YT shorts 😂...
Movie is in the Course 😃😃🤟
Thank you, I am finally not scared of the word funnel 😂
Love to hear it!!
Simply and clearly explaioned . Thank you !
Thank you Alex!
I didn't see 4:06 coming. so funny
Thank you Alex for this step-by-step break down
This was super helpful.
This is really helpful thanks 👍
Marketing Funnel , your POSSE CATTONI CREATIVE hosting is the POSSE FEST OCTOBER 19-21 VANCOUVER CANADA. Burning desires driving up sales and leaders community of the world for you 🙌
Brilliant (as always)! Thank you for sharing this.
2yrs have passed since this video and she's still replying to comments ❤️
You and THAT WHITE BOARD ... please due diligence 😜🔱⚜️⚛️😹🏹🎯🕊️⚡💠🤝
Thanks for this!
this is terrific, learned so much, thank you
Thanks for watching!
Hola Alex.... yo no hablo mucho Inglés... pero tus EXPLICACIONES son tan BUENAS... que a pesar que no domino del todo el idioma... puedo ENTENDER muchísimo... jeje.. Mil y mil Gracias!
Only if you changed the payment plan Alex, I would've jumped into it. many countries in the south east asian region has credit card transaction limit. it's not like usa or canada or any other first tier countries. and there are some countries without any paypal also. i've been receiving your ad in my Facebook Feed every single day and guess what...i can't do anything. I can't buy, even though I have the budget. why? because of the country wise transaction limits on credit cards. I'm not sure why arent you guys looking into it. but to be honest, you're losing a lot of sales. No offense if the payment plan is part of your strategy. But since TH-cam is global, i guess the payment plan should be global friendly. Thanks. great video.
Thanks Alex was really helpful
Uggggh - I hear you. I'm sorry that you're dealing with limits and restrictions around payment. Please feel free to email me about this problem at hello@copyposse.com ⚡️
Thank you for explaining it the simplest way possible.
Glad it was helpful!
Thank you Alex for explaining the marketing funnel crystal clear. With this newfound knowledge, would I be getting ahead of myself I call myself a marketing consultant?
This is great foundational knowledge, that's for sure! But full blown marketing consultants should be well versed in all types of funnels and strategies! Not just this one :)
This is a knowledge packed video Alex.
You made it all crystal clear ⭐
Thank you ❤️💯
Thanks so much for watching!
So informative. Thanks!
Good lesson!
This might be a dumb question, but how does a lead go from the Landing page to the Sales page? would that be through an email campaign?
Landing page can lead to a sales page, or an email can lead to a sale's page as well! There are no hard and fast rules. :)
Pretty!
Just perfect. Thank you!
You're welcome! Thanks for watching :)
Thank you for sharing this one!!! 😊
Well explained. Thanks Alex.
Hi Alex! Great video - is there a reason why the indoctrination emails are coming after the sales page. Do you mean the landing page should directly lead to sales page? I thought the typical order was landing page -> email sequence -> sales page. Thank you!
It would go landing page, indoc emails, sales page, sales emails!
@@AlexCattoni Why are we placing sales emails after the sales page?
@@lalalalalala9333 Sales emails or daily emails are something you can send as and when you like. The aim is conversion.
Thank you 🙏🏽
Such a great video with lots of info thank you so much !!!
💎Great video
Its first time visit your chnnl and i feel adrenaline jumping
❤️🔥❤️🔥❤️🔥
Thank you. Good stuff and I love the energy.
Thanks for watching!
Hi Alex, any books you would recommend around this subject please
Great video !!!
Thanks for watching!
If the landing page has one job (to get the opt-in), then how does your target customer go from the landing page to the sales page? An ad sends the target to the landing page, and the landing page captures the email. how does the landing page send to the sales page if you have only one button dedicated to the opt-in?
Hey Alex, how would I lead into a sales page from the landing page?
With an email sequence promoting the product!
@@AlexCattoni So an email will have a link to the sales page?
Thank you Alex.
Hells yeah! This was awesome and super helpful Alex thanks! As an Own the Inbox student who's going though writing the 6th email of Day 4.... I'm glad that I've invested in learning such a valuable skillset and that I'm learning it from you ;)
Thanks so much!! ⚡️👑
Ty
Great tutorial thanks
You're fantastic
Thanks so much for watching!
any chance you can direct me towards a visual example of what the landing page would look like and what the sales page would look like in this funnel?
Totally! Check out the landing page and sales page videos on this "How To Write Sales Copy" Playlist:
th-cam.com/play/PL56Rdybt5tTT6PDsKJ2tR1G_CMfkuo0yQ.html&si=m1MVhtFqbmM79jNT
Do I need to take a course or go to a college to become a copywriter? Can introvert like me be a copywriter?
No, you don't have to - plenty of people are self taught :)
Yes, you can be an introvert.
thanks😊
Should I set the campaign for conversions when doing this strategy or generating leads is the better one to go?
Either one would work great! Depends on your end goal and the audience you want to target :) Also depends on the level of product you're going to offer (a high ticket offer usually does best with warm leads, whereas a low ticket offer is great for new lead gen.!) Good luck!
Most of marketing emails don’t work, I speak from experience and speaking from customers point of view they all look like spam and does not interest me. That is why I have a separate email address for spam.
It's still possible to create magnetic marketing emails while avoiding ending up in the spam folder! Check out this video I did on the topic!
👉 th-cam.com/video/9dwos0EtL00/w-d-xo.html
Funnel marketing is not inherently a scam I think it should be illegal
now there is another row for loyality right
You are very beautiful,, and your advice is most important.
Hey Alex would like to learn more and would like to work with U ..let me know can we connect how and where
~~~ YOU SPEAK MY MEMES~~~
I already bought a copywriting course and I’m struggling to understand how to do marketing research.. the person I bought the course from is very busy and most of the class are prerecorded.. I can’t ask question as I needed.. I need someone to show me step by step how to do this.. basically I need a personal coach to how to do this.. if I invest in this program is this something that can happen?
Launch Files is a self-directed course, but you gain access to our Community of Students and Grads who are happy to help and offer guidance. :)
Hi Alex! You said the order of the funnel is supposed to be:
- AD
- LANDING PAGE
- SALES PAGE
- INDOCTRINATION EMAILS
- SALES EMAILS
I’m just curious how a prospect goes from a landing page, putting in their email for an opt-in, directly TO the sales page? I would’ve thought the order would be ad, landing page, indoctrination emails, sales emails, THEN sales page.
If anyone has an idea or tip as to how this funnel is supposed to go please let me know! Thank you 😊
Yes! That is definitely how the funnel works. The landing page can lead directly to the sales page in the form of an upsell - which would pop up after the prospect has entered in their email info. Usually in the form of a thank you page, that has the upsell offer included right there. That is totally optional, you could skip the upsell and only do the indoctrination emails. Hope that makes sense?!
@@AlexCattoni I had the exact same question! Thanks for clarifying!
Please tell your editor to stop zooming into your face cus is frustrating when I’m tryna listen to u 😂
Is the email the major source of leads and conversions?
Depends on the individual campaign!
Email marketing can be a major source of leads and conversions, but it's not necessarily the only or even always the best sources.
Here are many ways to get leads and conversion
Measurable results
Nurturing leads
Targeted messaging
Direct communication
A is for Attention usually…
I need help understanding something. I am building a website where I will setup my business course and its lessons in video format. So my question is the funnel is it only to generate leads and get people to buy my course but how does my website link with the funnel. Do I even still need the website. So basically what happens after the sale is closed?
It depends on how you're getting leads and how you want to direct traffic to your sales page. You could send traffic directly to your sales page via ads or emails or social posts. Or you could send them to a lead magnet which would add them to your email list and you then you could drop them into a sales sequence promoting your offer. LOTS of options here.
Yes you need the website if you have an offer to sell.
@@AlexCattoni appreciate it!!
Why r u doing such hard work ?
Send Show ur profile pic and sales will automatically increase.
😂😂😂
Your gift page doesn't work.
Let me know what gift you are looking for? There is no link to any of my freebies in this video. :)
I'm always sad seeing people making money but I have no capital to get started not even $200. I'm a living dead 😢
I offer tons of free advice to get started here on my channel. You can get started for free today:
th-cam.com/play/PL56Rdybt5tTTv6yKABQEOnWeTuKzdt5P9.html
Go knock doors
Sell a service
Ask for 50% upfront
Take that money buy or RENT whatever you need
Go do the job so god damn well that the neighbours see your awesome work
Give them a quote give them a discount since your in the area
Boom making money with no money
No excuses
Unfortunately, this video only covers online marketing. Would be great to explain this with a real-world example extending to other marketing activities. Email marketing is not as effective either,
As a "target" for this, I can confirm its super annoying and offputing, all these "strategies" are always the same, and the only thing I am left feeling is - it is either a scam, or they will try to sell anything at all costs, they only care about that. An actually useful product doesnt need all that artificial push etc. It's manipulative and toxic af. Imagine someone going through all that to sell you ... idno, bread. Would never happen right.
Even bread has marketing strategies in place behind the sales. ;)
Thanks for your feedback!
But it this ethical??
It's just the normal dystopian capitalist hellscape
Creepy stuff...This is the sort of behavior that always makes me RUN away as a consumer!
So this is the first time I’m coming across your page and I’m super happy I found you! I’ve had a website for awhile now (probably too long lol) and it’s lacking in making consistent sales because I’ve been missing the important steps! Your video helps put things in perspective and I appreciate you sooooooo much! Liked and subscribed. Thank you fr! 🥹🥰❤
1:35 video starts
What camera did you used to film this video?
GO BACK COPYWRITER’S " AlexS ,each letter reveals unique letter spaces ,🎨, stylishdescription.. shapes , anything handwriting is special,more special if ready for action by GO BACK INSPIRING
Thank you Alex!