@@HarrisonBorbarrison We always only consider income. He has to pay for expensive camera, microphone when he headed, For editing cost is expensive pc which eats up a good amount is electricity bill. This video looks so clear, cuz he edit 1 video for hours. Not just him all high quality producers in TH-cam do that. Consider that also with respect to income he gets
sureiwill some of the phones (I believe XR / 11) are assembled in India and Taiwan, I may be wrong though. New iPhone SE is rumored to be assembled in Brazil
I don't use or even particularly like Apple products, but I still found this video fascinating. I could listen to descriptions of how these products were designed and manufactured all day.
Wow, I’ve had access or owned a good half of these things at some point in life. For 60 bucks top I’d have this book at home, it’d be reasonable given the fancy paper and whatnot you’ve tried to justify the price with, but 200 is just nuts.
@@RemixedVoice Ah yes, learning about a woman’s vagina and how some Ancient Greek god which has no relevance in our society is such an important thing.
You know it's a good TH-cam when nobody says first. Also, great vid! This is how you know these videos have effort put in. Edit: Nvm, people said it anyway.
you gotta respect apple for the attention-to-detail and the consistent aesthetic they apply to everything they do. there are some things they make that are a bit pretentious, but overall it's pretty inspiring to see a company put so much thought into the usability and feel of their products
Agreed. Nobody else comes close to Apple in design, especially within the electronics industry. It even feels weird to refer to them as an electronics company because their products feel like so much more than that. They feel so substantial and well thought out.
Bought one of these right before they removed it from the Apple store. Few days later I get an email saying that they couldn't fulfill my order, and sure enough it was taken down. Glad this video exists, but still wouldn't mind getting the book some day...
iPod shuffle history 2005 to 2010 15:52 iPod shuffle 1st gen 2005 18:22 iPod shuffle 2nd gen 2006 25:50 iPod shuffle 3rd gen 2009 30:12 iPod shuffle 4th gen 2010
Apple sets the hardware bar really high for being a purist in materials and follows through with the extraordinarily detailed manufacturing that informs each device that's ever made
I would love for Apple to make something like this but with the vintage, rare old computers and devices. From the absolute beginning to present day, it would be so much more of a design ‘journey’ and stunning to see
He's showing the entire book for free and with the ad revenue he's going to make it'll repay the cost of the book and more, now that's how you give a big middle finger to Apple hahahaha
Jokes about it's price aside, I think the one thing that they should have included to make that price tag *much* more worth it is Jony Ive's voiceover in something like an exclusive audiobook
I like how apple is often made fun of for their design choices, but seeing this book you realize they are always before their time. Some of the products made in the 90s look really modern to this day.
I personally had: 12'' powerbook, ipod mini, emac, ipod shuffle, iphone 3g, 13'' macbook pro, iphone 4, iphone 4s, ipad mini, iphone 5, 11'' macbook air, iphone 5c, iphone 6, stainless steel apple watch, iphone se. right now as im typing this using an 10'' ipad. Memories*** And great video!! I want one of these books
The $300 price is justified by Greg's wonderful narration but here it comes the vicious circle: if you pay the $300 for the book, you won't have the $300 narration, but the $300 narration comes free on youtube but whithout the $300 book.
Everyone else: A great way to spend quarantine. Me: Procrastinating from schoolwork. Everyone but me: A great way to spend free time when you don’t have anything else to do. Me: I am going to eat the Internet.
I saw iJustine’s review of this! Seeing Apple’s history over the years in a book like this is fascinating and beautiful.( I’m an Apple fangirl...Err-Cult Member lol). Thanks for sharing! :) PS. I’m glad to see that there’s not too many uneducated idiots in this comment section, bashing the price or mocking Apple! Some people just don’t understand/bother to understand the creativity, quality and motives for Apple’s way of thinking/ethos.
I don’t mean to say this with any disrespect; this is simply what I’ve noticed throughout my lifetime so far: Typically, people who are hellbent on bashing Apple come from less prosperous socioeconomic backgrounds. That’s simply what I’ve noticed having grown up in California, having used windows for many years, and even having worked at Apple. I also went to college in a rural area in another part of the country, so that gave me an even more diverse perspective on tech products and their respective consumers. People who have a bit more monetary freedom tend to either own android/windows and Apple, or only Apple. I like both-I prefer Apple. They can both do everything... everything. Obviously you need to pay more to get similar specs on an Apple device, but independent of price, it’s entirely up to preference. So many consumers can’t stop at “preference”-they feel the need to introduce the negative aspect of their choice (i.e. why they DIDN’T choose the OTHER). You can spot that kind of bitter ignorance a mile away when they go out of their way to bash the hell out of either side instead of focusing on the positive aspect (i.e. why they DID choose what they HAVE).
@@NotMarkMarc Hey, grew up in calif too. these android fanboys that never set their hands on a single Apple product needs to realize many things.. Like, how Apple SSDs are lightning fast and therefore pricy, how its not all about specs, etcc
Thank you for making this video! I missed out on purchasing a copy when they were being sold. I love these wonderful photos of Apple products, especially the pre-2006 stuff.
19:07 wow. It’s neat to see the inspiration behind later designs. Because the top left totally looks like an Apple Watch. Even where the crown would go.
Greg thank you for sharing this book with us. I've seen that book and was wondering what was in it. Now I guess I can just watch your video and I know what's in it for free. Best price of entry. (:
Please more of this, I need to get accustomed to Joni’s design after iPhone6, 6S, 7, 8, iPad, iPad 2, iPad 3, iPod Touch, iPad Air, iPad Air 2, iPad Mini 1, iPad Mini 2, iPad Mini 3, iPad Mini4, iPad Mini 5. But I got weary of bezels somewhere along this unique evolution
21:19 Apple USB aluminum keyboard (a1243). It’s my main work tool like a Stiletto hammer of a framer. Still use it to this day. Best keyboard ever (just don’t put drinks on the same tabletop).
Introduce : Designed by Apple in California Pro Max - 800 sheets of page - 14 inch layer - Tittanium Finish designed - A14 Bionic - LiDAR Scanner - IP00 ( Zero water resistant ) - Wireless Charging ( Buy SeParAtELy )
I wanted to have a look at this book but I absolutely discarded the purchase ( and I a good books buyer) cause come on, it was a ridiculous price. Thanks for sharing.
Can’t wait for part 2: Assembled in China!
Like everything today.
Designed by California in apple :^]
Veikko Venemies Fuck China
Hahaha 😂 brilliant!
😂
Apple: we’ll sell this book for a high price to be a historical thing
AppleExplained: F R E E
Wii RVL-001 Think about it as his investment to get money from ads.
LOL
@@HarrisonBorbarrison We always only consider income. He has to pay for expensive camera, microphone when he headed, For editing cost is expensive pc which eats up a good amount is electricity bill. This video looks so clear, cuz he edit 1 video for hours. Not just him all high quality producers in TH-cam do that. Consider that also with respect to income he gets
@Wii RVL-001 Apple isn’t selling it anymore so they aren’t really loosing any money.
@@mattjw16 i know
So he is basically saving you 300 dollars.
Wow
It's a better version of honey.
@chicken wing lol
Yeah lol
Who needs audible now huh?
@chicken wing why did u leave the server?
I can’t wait for ‘Designed by Apple in California’ Series 2, featuring sexy MacPro wheels.
You shut up b±±±
Can't wait to go skating on my Mac Pro when outside goes online again.
A.G 27_Supreme 👏👏👏😂😂😂
Blue The hedgehog BRUH
Antphoneigh only for the cheap price of $999
TIME CODE:
0:20 - Book sizes
0:40 - Paper type
0:45 - Book edges
2:08 - 1st Gen iMac
3:09 - Snow/Flower finish iMac
3:39 - iBook
3:51 - Apple Cinema Display
4:00 - Powermac G4 Cube
5:00 - Apple Cube Speakers
5:10 - Apple Mouse
5:29 - iSub 2000 Subwoofer
5:43 - Powermac G4
6:01 - Powermac G4 Titanium
6:44 - iPod 1st Gen
7:38 - iMac G4
8:21 - eMac
8:43 - iPod 3rd Gen
9:00 - Powermac G4 12 and 17 inch
10:22 - iSight Camera
10:38 - Powermac G5
11:38 - Wireless Keyboard
12:04 - iBook G4
12:30 - 45 Watt Power Adapter
12:47 - iPod Mini
13:18 - iPod In-Ear Headphone and Case
13:37 - Apple Cinemea Display 20 inch
14:26 - iMac G5
14:38 - iMac G5 with iSight
15:42 - iPod Socks Accessories
15:51 - iPod Shuffle
16:21 - iPod Nano
16:39 - iPod 5th Gen with Leather Case
17:01 - iPod HiFi
17:43 - MacBook 13 inch
18:13 - iPod Nano 2nd Gen
18:22 - iPod Shuffle 2nd Gen
18:41 - In-Ear Headphones 2nd Gen
18:58 - iPhone 2G
20:24 - iPhone 2G Headphone
20:46 - iMac
21:25 - Apple Keyboard in iMac
21:28 - iPod Nano 3rd Gen
21:45 - iPod Touch 1st Gen
22:07 - iPod Classic
22:16 - Macbook Air
22:39 - iPhone 3G
23:52 - iPod Touch 2nd Gen
24:09 - Apple LED Cinema Display
24:34 - Apple Cinema Display 27 inch
24:52 - Macbook Pro 13 inch
25:50 - iPod Shuffle 3rd Gen
26:11 - iMac (2009)
26:27 - Magic Mouse (2009)
26:47 - Macbook 13 inch
27:20 - iPod Nano 5th Gen
27:40 - iPad (2010)
28:00 - iPhone 4
28:46 - Cutting Tools used by Apple
29:00 - iPhone 4 Cases
29:16 - iPhone 4 Bumper Cases
29:37 - Mac Mini
30:13 - iPod Nano/Shuffle (2010)
30:21 - iPod Touch 4th Gen
30:41 - Apple TV 2nd Gen
31:06 - Apple TV Remote 2nd Gen
31:27 - Macbook Air 2nd Gen
31:57 - iPad 2
32:20 - iPad 2 Smart Cover
32:57 - Macbook Pro Retina
33:36 - MagSafe 2nd Gen
33:56 - Apple EarPods
34:50 - iPod Nano 7th Gen
35:12 - iPod Touch 5th Gen with Loop
35:32 - iMac 27 inch
36:17 - iPhone 5s
37:25 - iPhone 5s Leather Case
37:54 - iPhone 5C with case
38:10 - iPad Mini
38:45 - iPad Mini Smart Cover
39:00 - iPad Air Smart Case
39:08 - Mac Pro 2013
40:25 - iPhone 6 / 6 Plus
40:48 - iPad Air 2
41:05 - Apple Watch
45:56 - Macbook
46:47 - iPad Pro with Smart Keyboard
47:21 - Apple Pencil
respect for ur dedication
Absolute legend 💯
Hero, thanks.
Son:Read me a bed time story
Me:
What A Rich Family You Have There
The#1Fan TH-camr born and raised in apple park! On
@@Zeerialo sad
🙌yaaaay🙌
0:39 Man, even their paper is proprietary.
Lol ikr
They always want it special
Introducing: apple paper.
sureiwill Only 999$
Or bigger paper 9999.99
Not included Apple Pencil ++ And Apple Eraser ++ sold separately for only 999.99
Apple paper plus for extra comfort. Only 9999999.99
Apple Hater: Let’s make fun of apple and predict something even tho it’s inaccurate
“Designed by Apple in California”
“Made in China”
Everything nowadays isn't it?
Assembled* pretty much all big companies do that
Hol up
sureiwill some of the phones (I believe XR / 11) are assembled in India and Taiwan, I may be wrong though. New iPhone SE is rumored to be assembled in Brazil
Artur Mavlyuchenko If you look, reviews are out already.
Make a version where you flip through it slightly faster with calm music
Tip: just speed up your youtube video by clicking the settings icon in the top corner of it.
@@UnsightlyMuse Yeah but it's not as satisfying while he's flipping through the pages.
Also u can put on music from other devices
I always wanted to see the entire book. Thank you so much for this video!
I don't use or even particularly like Apple products, but I still found this video fascinating. I could listen to descriptions of how these products were designed and manufactured all day.
Wow, I’ve had access or owned a good half of these things at some point in life. For 60 bucks top I’d have this book at home, it’d be reasonable given the fancy paper and whatnot you’ve tried to justify the price with, but 200 is just nuts.
LoG’s Maggot you copied me ):
You can’t buy it anymore, but they go for about 700-1000 online now, collectors item.
Luke Lallier holy shit people are brain dead
LoG’s Maggot collector’s items have always been over the top since it’s less about reading the book as much as it is about *owning* the book.
Somebody’s never bought a textbook
I really love how focused on design apple was and is.
300$ for a book of this size and quality isn’t so bad honestly, compared to some of the books i have to buy in university
lmao
Can your dog read? No, he’ s just studying the pictures.
The books you buy in University are actually meaningful to society and often contain usefull information and history and science lmao
@@RemixedVoice this book is pretty rare tho
@@RemixedVoice Ah yes, learning about a woman’s vagina and how some Ancient Greek god which has no relevance in our society is such an important thing.
Apple: polycarbonate...
Me: Well, a good way of saying plastic...
You know it's a good TH-cam when nobody says first.
Also, great vid! This is how you know these videos have effort put in.
Edit: Nvm, people said it anyway.
@Got Any Grapes? I know I didn't see them at the time of commenting.
Quarantine content is on fire 🔥
Thanks for this since I can’t afford it myself.
you gotta respect apple for the attention-to-detail and the consistent aesthetic they apply to everything they do. there are some things they make that are a bit pretentious, but overall it's pretty inspiring to see a company put so much thought into the usability and feel of their products
are you fr ? they literally sell a fucking book for 300$ like what the fuck.
Agreed. Nobody else comes close to Apple in design, especially within the electronics industry. It even feels weird to refer to them as an electronics company because their products feel like so much more than that. They feel so substantial and well thought out.
Bought one of these right before they removed it from the Apple store. Few days later I get an email saying that they couldn't fulfill my order, and sure enough it was taken down. Glad this video exists, but still wouldn't mind getting the book some day...
something I needed in quarantine.
It's rlly sad they discontinued it tbh
Timothy Owens Did they really? Or was this a Limited Edition item?
Hmmm well didn’t they discontinue it when Jony left?
I just saw this book a few months ago in Apple Park’s Apple Store
@@AMR15H Was it still on sale?
Yep, discontinued in 2019. Now it's running for well over a thousand dollars on eBay, closer to $1500.
Thanks Steve, Jony and all the people working at Apple throughout those times, I can't say anything but thanks x1000000.
Starts off with multiple blank pages. Such a clean design!
iPod shuffle history 2005 to 2010
15:52 iPod shuffle 1st gen 2005
18:22 iPod shuffle 2nd gen 2006
25:50 iPod shuffle 3rd gen 2009
30:12 iPod shuffle 4th gen 2010
Since people are asking, they discontinued the book over a year ago. Good luck finding it.
It's probably gonna go up in value and be worth thousands in 10 years time
@@cameronmcleod258 worth thousands now
9 blank pages then introduction and then 6 more pages before imac and then 3 more to 2nd generation imac
basically those 'quote' books you find out there
Greg reading his kids a bedtime story:
Apple sets the hardware bar really high for being a purist in materials and follows through with the extraordinarily detailed manufacturing that informs each device that's ever made
I would love for Apple to make something like this but with the vintage, rare old computers and devices. From the absolute beginning to present day, it would be so much more of a design ‘journey’ and stunning to see
The most fascinating part of this book is the descriptions of the materials and manufacturing process for each product.
I always wanted to flip through this book! Thank you for going above and beyond with the voice over
That ending was so satisfying
Only apple can make an image’s captions sound sophisticated.
These books are going for $3000+ now, wish I knew they were selling these. Missed my opportunity.
Take a drink every time he says “enclosure”
or bicarbonate
I’m pissed 15 mins in 😂😂😂
@@JayRobison polycarbonate 🤪
I love Steve Jobs. Thank you for taking the time to do this. You love Jobs too.
i can’t believe i just watched this
He's showing the entire book for free and with the ad revenue he's going to make it'll repay the cost of the book and more, now that's how you give a big middle finger to Apple hahahaha
well it was discontinued when their designer left which was relatively a long time ago
read flawlessly sans fumbling over any words.
I wanted to get this book, but it went out of stock very fast (faster than I can save 300 dollars, at least). This is so awesome
This is a fun way to pass my quarantine! 😂
FANTASM yeah
This video is the definition of "quality content"
I just saved $300 on something I wasn’t even going to buy.
And I got Greg to read it.
Still for free.
Wow.
“full read through” *skips jony ives intro* LOL
Jony Ive: Am I a joke to you?
@@carlospennav right?? 😂😂
Only Apple could sell a $300 product catalogue mostly full of obsolete and discontinued products. Gotta love ‘em.
Jokes about it's price aside, I think the one thing that they should have included to make that price tag *much* more worth it is Jony Ive's voiceover in something like an exclusive audiobook
I'm surprised they showed some products after they were worn out
I think those are the most beautiful pictures in this book.
leather i understand, its supposed to do so but the phone was weird to be there
Nice bedtime story before going to sleep ☺️ 😴
I like how apple is often made fun of for their design choices, but seeing this book you realize they are always before their time. Some of the products made in the 90s look really modern to this day.
No? They all look like products from the '90s.
Apple:Out of ideas this year, let's make an book that has Google images!
Lol🤣🤣🤣
They made these in 2016
These are not from 2020
They're actually not from Google, Apple bought all of these products that were in good condition and they took pictures of them.
A.G 27_Supreme I think they protect some of those and not buy them from somewhere
21:29 my 1st Apple Product in 8GB Silver. Those colors are nice!! That red is unique for sure! 😻
Apple is about to hit you with a cease and desist 😂
lmaoaoaoaoaoaooaoao
Never heard alloy so much in my life
I personally had: 12'' powerbook, ipod mini, emac, ipod shuffle, iphone 3g, 13'' macbook pro, iphone 4, iphone 4s, ipad mini, iphone 5, 11'' macbook air, iphone 5c, iphone 6, stainless steel apple watch, iphone se. right now as im typing this using an 10'' ipad. Memories*** And great video!! I want one of these books
The best iBook ever made
Apple explained’s video structure and quality resemble apple's thought and quality they put into their products
Apple: why not a 300 dollar book
Me: wait why can’t I just make my own
Edit: I made my own
Son: can u read me a bedtime story
Me:
Son: w o w
It's a shame this didn't get as many views as it deserves.
The $300 price is justified by Greg's wonderful narration but here it comes the vicious circle: if you pay the $300 for the book, you won't have the $300 narration, but the $300 narration comes free on youtube but whithout the $300 book.
Wow 🤩 best details
Thanks for saving me money
zsin128! Same
Everyone else: A great way to spend quarantine.
Me: Procrastinating from schoolwork.
Everyone but me: A great way to spend free time when you don’t have anything else to do.
Me: I am going to eat the Internet.
That price tag is insane!
Thank you i always wanted to read this book 📕 ❤❤❤❤
Next we want history of apple explained
The only book I can read without falling asleep asap
I saw iJustine’s review of this!
Seeing Apple’s history over the years in a book like this is fascinating and beautiful.(
I’m an Apple fangirl...Err-Cult Member lol).
Thanks for sharing! :)
PS. I’m glad to see that there’s not too many uneducated idiots in this comment section, bashing the price or mocking Apple!
Some people just don’t understand/bother to understand the creativity, quality and motives for Apple’s way of thinking/ethos.
Maleeka Abbas i totally agree.
exaclty, just ignore them. No point in arguing
Maleeka Abbas I am an apple fanboy
I don’t mean to say this with any disrespect; this is simply what I’ve noticed throughout my lifetime so far:
Typically, people who are hellbent on bashing Apple come from less prosperous socioeconomic backgrounds.
That’s simply what I’ve noticed having grown up in California, having used windows for many years, and even having worked at Apple. I also went to college in a rural area in another part of the country, so that gave me an even more diverse perspective on tech products and their respective consumers.
People who have a bit more monetary freedom tend to either own android/windows and Apple, or only Apple.
I like both-I prefer Apple. They can both do everything... everything. Obviously you need to pay more to get similar specs on an Apple device, but independent of price, it’s entirely up to preference.
So many consumers can’t stop at “preference”-they feel the need to introduce the negative aspect of their choice (i.e. why they DIDN’T choose the OTHER). You can spot that kind of bitter ignorance a mile away when they go out of their way to bash the hell out of either side instead of focusing on the positive aspect (i.e. why they DID choose what they HAVE).
@@NotMarkMarc Hey, grew up in calif too. these android fanboys that never set their hands on a single Apple product needs to realize many things.. Like, how Apple SSDs are lightning fast and therefore pricy, how its not all about specs, etcc
Thank u very much Mr. Explained!
ive just been sleeping while watching these and now ive almost watched 2 40 minute long ones
Thank you for making this video! I missed out on purchasing a copy when they were being sold. I love these wonderful photos of Apple products, especially the pre-2006 stuff.
I enjoyed every second of this video. Thank you very much 🙏
Who needs audible when this exists??
I like watching this while you explain it.
One of your most interesting videos
This is incredible 👏
Only Apple explained could justify the price of a $300 dollar picture book.
I had the iPod shuffle!
Oh god...
The iPod nano was so popular when I was in high school! I saw millions around.
i literally watched the whole thing 🤩
although its useless i really want it
Love it! I do wish that I bought one but thanks to you this is the next best thing! thank you for capturing it in such high quality ❤️
Only Apple can design a book that has words as a separate attachment. 😂😂 Thank you so much for this! I've always wanted to see the inside of the book!
19:07 wow. It’s neat to see the inspiration behind later designs. Because the top left totally looks like an Apple Watch. Even where the crown would go.
Greg thank you for sharing this book with us. I've seen that book and was wondering what was in it. Now I guess I can just watch your video and I know what's in it for free. Best price of entry. (:
Please more of this, I need to get accustomed to Joni’s design after iPhone6, 6S, 7, 8, iPad, iPad 2, iPad 3, iPod Touch, iPad Air, iPad Air 2, iPad Mini 1, iPad Mini 2, iPad Mini 3, iPad Mini4, iPad Mini 5. But I got weary of bezels somewhere along this unique evolution
One Apple book come out:
*Designed By Apple In California book entire read through*
I really needed this video
I bet that it also smells like any newly unboxed Apple product. Ooohh that sweet aromatic fragrance
21:19 Apple USB aluminum keyboard (a1243). It’s my main work tool like a Stiletto hammer of a framer. Still use it to this day. Best keyboard ever (just don’t put drinks on the same tabletop).
21:45 the fact that they released so many products with that SUPER touch to easily scratch glossy aluminum back tho 👀 that's wild
Does it include the picture of how you charge the Magic Mouse?
I can smell the book from my screen
47:21 was my favorite part
okay the original iMacs are BEAUTIFUL 😍
Introduce : Designed by Apple in California Pro Max
- 800 sheets of page
- 14 inch layer
- Tittanium Finish designed
- A14 Bionic
- LiDAR Scanner
- IP00 ( Zero water resistant )
- Wireless Charging ( Buy SeParAtELy )
You have a good voice for this
@8:15 so the they already had the design for the Pro Stand
I love this. Thanks, man.
I wanted to have a look at this book but I absolutely discarded the purchase ( and I a good books buyer) cause come on, it was a ridiculous price.
Thanks for sharing.
Thx For Making This Video! It Helps Study Apple's Past For HUGE Fans Like Me! And Yes I Watched The Whole Thing! :D