I haven't niched down fully since going freelance, and I'm glad I didn't to start! It allowed me to figure out who I didn't want to work with, what projects I enjoyed most, etc. Now that I've had time to really ground myself in freelancing, I'm working on refining my niche more. Great video!
Amen to this. I feel like more often than not you don’t choose the niche, the niche chooses you. I think it’s smart to give it time to find what you like most and what you do best! Thanks Grace!
Im very new to webflow development and i have a goal to start my freelancing career very soon. I have been thinking about niches a lot. I have a deep fascination with user psychology + conversions and really would love to offer that as a service. So my niche would be SEO + Conversion. Target the correct market effectively, get them engaged with the website, and have a high conversion rate. The only thing I’m stumped on is how do i track that? Like how do i track conversion from home page to sale? If the potential customer gets to their contact page, how do i know if it converted? I could do more research here for sure
I recently hade my first client cancel the project to go work with a bigger agency so that part you said at the end really hit home. As an introvert sales are really my weakness. Could you recommended a good sales course for freelancers in the web design business?
I’m glad you mentioned this! My new course “Web Design Sales Mastery” launches on June 24th! If you want to be notified when preorders are available you can go plug your email into the footer of my site www.Paitacademy.com
I think this is great! I think an even more powerful combination would be to learn how to animate your 3-D designs using webflows animations. This can make for a powerful combination!
@@PaytonClarkSmith omg I can't believe you replied. Thanks man! Animating in 3D using lottie is tricky because the file sizes are huuuge ( like 20 MB for 4 seconds, perhaps just usewebflow background video elements) My dillema is that I don't know who needs webflow+3D . Location and industry niching is easier to figure out.
Starting out coming in from an (identity) coaching background which is incorporated into my service. Niche is: Developing powerful personal brands for ambitious woman creative and academic professionals. And, position my clients as leaders in their fields to gain visibility, opportunities, and client and collaboration prospects.
Hey Payton, awesome video as i've been pondering upon this myself in the past few weeks. I'm thinking of getting into the Personal Brand space. I think with the rise of social media and influencers, personal brand is a potential niche to grow into. What do you think?
I love the idea! I think this Is a really good niche for exponential growth because once you land one good influence her client tons of other influencers are going to see your work. You might even try to go one or two levels deeper and target specific types of influencers
@@PaytonClarkSmith YES. Thank you for validating my idea, that really means a lot. And for that extra tip. I admit that hasn't occurred to me. THANK YOU.
I'm a professional engineering teacher who has great persuasion skills (because teachers must). I feel as though targeting engineering firms is a little too big for starting out. Does any other industry stick out to you hearing this?
00:03 Choosing a niche helps you stand out and attract more prospects with less competition. 01:35 Niching down in your business makes it easier to sell, manage, and scale. 03:05 Niche down by focusing on a specific expertise 04:39 Nifty Marketing specializes in serving law firms exclusively. 06:20 Niche down by combining unique skills to set yourself apart. 09:30 Niche down and focus on local SEO
way too big of a question, google the answer. webflow is no code focused, personally I am more of a purist, I want FULL control over my websites, in addition Hosting websites is an absolute must for web designers as it gives you an additional/ongoing revenue stream. Winner: Wordpress
I actually looked this up beforehand haha!That’s what it stands for but everyone on their team and channel pronounce it “fin”. We all know what they mean tho 😉 thanks for watching!
What do yall think of brand strategy and website design for the Texas wellness industry? Should I specify San Antonio (Im worried there wont be enough in San Antonio alone).
Hey, Clark, I love the idea of niching down. But I have a question should I narrow down my niche like B2B WEB DESIGN AND BRADING OR B2B PAYMENT PROCESSING COMPANIES BRANDING AND WEB DESIGN BTW love your content!!!
Why do i get the feeling all you're doing is putting videos out curated about selling and ultimately going to try and sell us your sales 'course'... which is just a bunch of slides?
![[MV] A leap of faith...ความเชื่อใจครั้งสุดท้าย (From "Petrichor the series")](http://i.ytimg.com/vi/U1piZH2CNXA/mqdefault.jpg)
I haven't niched down fully since going freelance, and I'm glad I didn't to start! It allowed me to figure out who I didn't want to work with, what projects I enjoyed most, etc. Now that I've had time to really ground myself in freelancing, I'm working on refining my niche more.
Great video!
Amen to this. I feel like more often than not you don’t choose the niche, the niche chooses you. I think it’s smart to give it time to find what you like most and what you do best! Thanks Grace!
Great approach to figuring things out.
Im very new to webflow development and i have a goal to start my freelancing career very soon.
I have been thinking about niches a lot. I have a deep fascination with user psychology + conversions and really would love to offer that as a service.
So my niche would be SEO + Conversion. Target the correct market effectively, get them engaged with the website, and have a high conversion rate.
The only thing I’m stumped on is how do i track that? Like how do i track conversion from home page to sale? If the potential customer gets to their contact page, how do i know if it converted? I could do more research here for sure
How's it going?
I have started to gravitate towards trades and service companies.
Hey Payton, does booking / scheduling consider as a niche? I had client from car dealership, real estate agent and interior designers.
We are building a Real Estate Focused Webflow Agency for Canadian Markets. Great content as always. Thank you Payton !!
Love it! Great niche, specific and profitable 👍🏻
6 months later, how's it going with your agency?
Give him 5 years to ask lol@@danielq888
Great content i susbsribed after watching your videos i just had niched down to vets and dog trainers niche?!
You rock, man!
Cracked me up that you used the state Idaho as an example.
Im ux designer and ui developer, How to get 1st webflow project?
Would web designer/Illustrations/motion graphics work well as a niche?
really good stuff, the examples were awesome. gave me a lot to think about!
I recently hade my first client cancel the project to go work with a bigger agency so that part you said at the end really hit home. As an introvert sales are really my weakness. Could you recommended a good sales course for freelancers in the web design business?
I’m glad you mentioned this! My new course “Web Design Sales Mastery” launches on June 24th! If you want to be notified when preorders are available you can go plug your email into the footer of my site www.Paitacademy.com
@@PaytonClarkSmith
Thank you! I'll definitely check it out. 👍
Thank you this video helped me to have an idea to solve something i was thinking about 😍
Is positioning yourself as a webflow designer + 3D designer a combination you would recommend? How would you set yourself apart this way?
I think this is great! I think an even more powerful combination would be to learn how to animate your 3-D designs using webflows animations. This can make for a powerful combination!
@@PaytonClarkSmith omg I can't believe you replied. Thanks man!
Animating in 3D using lottie is tricky because the file sizes are huuuge ( like 20 MB for 4 seconds, perhaps just usewebflow background video elements)
My dillema is that I don't know who needs webflow+3D . Location and industry niching is easier to figure out.
@@clarkkent3864 there's market kor 3d websites tho
Starting out coming in from an (identity) coaching background which is incorporated into my service.
Niche is: Developing powerful personal brands for ambitious woman creative and academic professionals.
And, position my clients as leaders in their fields to gain visibility, opportunities, and client and collaboration prospects.
Hey Payton, awesome video as i've been pondering upon this myself in the past few weeks. I'm thinking of getting into the Personal Brand space. I think with the rise of social media and influencers, personal brand is a potential niche to grow into. What do you think?
I love the idea! I think this Is a really good niche for exponential growth because once you land one good influence her client tons of other influencers are going to see your work. You might even try to go one or two levels deeper and target specific types of influencers
@@PaytonClarkSmith YES. Thank you for validating my idea, that really means a lot. And for that extra tip. I admit that hasn't occurred to me. THANK YOU.
I'm a professional engineering teacher who has great persuasion skills (because teachers must). I feel as though targeting engineering firms is a little too big for starting out. Does any other industry stick out to you hearing this?
Hey Payton, When you offer seo to your clients is local seo or genral google search ranking with content marketing?
Great video!
New Subscriber here! Great Video brother!
It's restaurants a well pay niche for selling websites?
00:03 Choosing a niche helps you stand out and attract more prospects with less competition.
01:35 Niching down in your business makes it easier to sell, manage, and scale.
03:05 Niche down by focusing on a specific expertise
04:39 Nifty Marketing specializes in serving law firms exclusively.
06:20 Niche down by combining unique skills to set yourself apart.
09:30 Niche down and focus on local SEO
His not bald 😮😮, love your videos
What is the benefit of webflow over WordPress?
way too big of a question, google the answer. webflow is no code focused, personally I am more of a purist, I want FULL control over my websites, in addition Hosting websites is an absolute must for web designers as it gives you an additional/ongoing revenue stream. Winner: Wordpress
Great video
By the way, I believe Finsweet is pronounced F In Sweet/Effin Sweet, as in, f***in' sweet :D
I actually looked this up beforehand haha!That’s what it stands for but everyone on their team and channel pronounce it “fin”. We all know what they mean tho 😉 thanks for watching!
@@PaytonClarkSmith Ah, sneaky!
What do yall think of brand strategy and website design for the Texas wellness industry? Should I specify San Antonio (Im worried there wont be enough in San Antonio alone).
I dig it.
Affiliate marketing
Hey, Clark, I love the idea of niching down. But I have a question should I narrow down my niche like
B2B WEB DESIGN AND BRADING
OR
B2B PAYMENT PROCESSING COMPANIES BRANDING AND WEB DESIGN
BTW love your content!!!
I would go with the second option. This is more specific and targeted but you can still accept the wider range of clients!
Why do i get the feeling all you're doing is putting videos out curated about selling and ultimately going to try and sell us your sales 'course'... which is just a bunch of slides?
We are working on a sales course, you are right!
The feeling that I get is that his content here on TH-cam is really great!