So funny hearing you saying that "you talk so fast", while I am listening to your video at 1.5x speed. 🤣 (I do this with most videos on TH-cam, helps me to focus! ADHD trick 😏)
This is a really incredible and one of the most helpful videos on the subject! Thank you! Everyone is talking that “you should solve problems, not make websites”, but nobody talks about the problems Thank you again! P.S. subscribed :)
I agree with your advice that web designers need to be more than just artists. But ultimately this depends on who you work for. As a single-person freelance designer, yes, you do need to be a designer, and IT person, a marketing person, a UX person, a UI person, and psychiatrist. And mommy. Or daddy. Ain't easy. Those who work in large agencies or offices probably are more specialized in their skills, which affords them time to concentrate on what they do best and avoid being inundated with questions and queries on subjects they know little about.
So true. If only they told you that being a 'web designer' actually means being all of those things, I bet so many of us wouldn't have chosen to do it. But because the world is inundated with designers, clients don't see all of the above roles, they just see the 'web design' part. Which means that unless you've got a silver tongue and the confidence to do so effectively, charging more than what they expect 'just a web designer' to charge, is a nightmare. Which, in turn, means designers across the world are unhappy with clients that are too demanding, and getting paid too little. It's a real systemic problem.
As an aspiring freelance web designer, this is the video I’ve been waiting for. The breakdown of all the specific ways web designers can help really showed me what clients want out of our interactions and also what skills I should focus on improving now. Thanks for the great video!
This is also the key to rise your prices from $1000 all the way to up to $10000, or even more - without having the client to even think it is a high price. The better you get at connecting their business problems to specific revenue "holdback", the higher your prices will go.
@@digitmarketing2558Can't agree more. Also consider a pay by success pricing. 10k sounds way less when compared to a revenue increase of 100k. Including analytics of previous successes can help a lot. For instance, focusing only on conversion, the last client I had obtained a 50% increase, with 60.000 monthly visitors, a 300€ average purchase and going from 0.8% to 1.2% conversion that's 72k more a month (9k more in margin), 100k+ a year. Well worth the price it cost him.
Hey Ran, I just want to say thank you for all the content you put out here. Honestly I have been learning design and web development and I have been asking myself how to solve real problems for clients. This video was really helpful in that regard. I am hoping to get my first client soon!!!!
Everything you said is true of course. The problem is that people within a company who are making creative decisions don’t have a creative license and they don’t know it.
Thank you for your great insight as usual! I wonder if many freelancers start to have this approach, we would also need to add a column explaining "why they should choose us". It would be very helpful if you could make a video about that, basically how to identify and communicate your own unique selling point. I believe differentiation along with problem-solving is the key to win and keep loyal customers, especially in today's saturated market.
Thank you man, i am a web developer in Zimbabwe and i used to charge 250usd but hearing these has showed me how valuable my skills are to make businesses more profitable, write now i am gonna dive into becoming an expert on the 18 problems
Flux really help me understand the meaning of a good web designer. This helps me a lot in my career although I'm just 3 months working as a freelancer.
@@tscolasolutions Well I did a few freelance jobs, but after I got enough experience I became a full time Software Engineer for a company. I still do freelancing a little on the side. Best of luck to you. my biggest advice would be to not be scared of losing jobs because your price is too high. It’s really not worth your time working for cheap clients.
Honestly a very valuable video. This is something that is a core thing in so many areas and in life in general. Thanks for educating people on it (myself included).
Great advice! Could you share the source for 5:51 where you mention people a biased to think beautiful things are better? I'd love to read the research.
Gee all a site needs is cool fonts and better graphics and sales will role in or visitors will get a better experience?... Hmmm... there seems to be a lot out there on just the opposite in favor of the right message communicated beats-out the look of a site every time. Sure a site needs good navigation but any webmaster should be aware of that. But that alone won't solve the issue on not doing business with the site. For the web designers who don't get it, just know there's tons of pretty sites out there that look great but not much else. The better thing to study is to help your clients convey the right message to the right audience and build a site around that 1st and foremost. Bingo... now blues, greens or fonts won't really matter all that much if you nail that one thing.
The font pairs usually depend on the type of website you're building, there are two good fonts family you need to know about, they're Serif and San-Serif, Serif is usually good for reading sites like Medium, and Sans-serif are good for things like Landing pages and sites like Apple where you want to showcase products, my favourite font on Serif family is Merriweather and Lato on Sans-Serif, the good thing about Serif and San-Serif is that you can combine them
...Maybe by lack of conversion (i.e. low sales). I mean even if The Client doesn't know for certain whether or not their visitors trust them, it's still wise to assume their website must lack SOMETHING, if it's isn't doing the thing they built it to do.
How do you get potential clients to express any of these problems to you? Do you just go ahead and ask them what problems they're facing in their business?
Yes, absolutely yes. Don't be afraid you'll talk somebody out of a sale if you ask them, "Why?" You're just helping them articulate their problems. That's extra value for them.
Quite often your clients have the answers already. You just have to ask the right questions to extract it from their brains and lead them to those answers.
So funny hearing you saying that "you talk so fast", while I am listening to your video at 1.5x speed. 🤣
(I do this with most videos on TH-cam, helps me to focus! ADHD trick 😏)
This is a really incredible and one of the most helpful videos on the subject! Thank you! Everyone is talking that “you should solve problems, not make websites”, but nobody talks about the problems
Thank you again!
P.S. subscribed :)
I agree with your advice that web designers need to be more than just artists. But ultimately this depends on who you work for. As a single-person freelance designer, yes, you do need to be a designer, and IT person, a marketing person, a UX person, a UI person, and psychiatrist. And mommy. Or daddy. Ain't easy. Those who work in large agencies or offices probably are more specialized in their skills, which affords them time to concentrate on what they do best and avoid being inundated with questions and queries on subjects they know little about.
So true. If only they told you that being a 'web designer' actually means being all of those things, I bet so many of us wouldn't have chosen to do it. But because the world is inundated with designers, clients don't see all of the above roles, they just see the 'web design' part. Which means that unless you've got a silver tongue and the confidence to do so effectively, charging more than what they expect 'just a web designer' to charge, is a nightmare. Which, in turn, means designers across the world are unhappy with clients that are too demanding, and getting paid too little. It's a real systemic problem.
As an aspiring freelance web designer, this is the video I’ve been waiting for. The breakdown of all the specific ways web designers can help really showed me what clients want out of our interactions and also what skills I should focus on improving now. Thanks for the great video!
This is also the key to rise your prices from $1000 all the way to up to $10000, or even more - without having the client to even think it is a high price. The better you get at connecting their business problems to specific revenue "holdback", the higher your prices will go.
@@digitmarketing2558Can't agree more. Also consider a pay by success pricing. 10k sounds way less when compared to a revenue increase of 100k. Including analytics of previous successes can help a lot. For instance, focusing only on conversion, the last client I had obtained a 50% increase, with 60.000 monthly visitors, a 300€ average purchase and going from 0.8% to 1.2% conversion that's 72k more a month (9k more in margin), 100k+ a year. Well worth the price it cost him.
Been looking for this for a while, thank you very much.
Hey Ran, I just want to say thank you for all the content you put out here. Honestly I have been learning design and web development and I have been asking myself how to solve real problems for clients. This video was really helpful in that regard. I am hoping to get my first client soon!!!!
Everything you said is true of course. The problem is that people within a company who are making creative decisions don’t have a creative license and they don’t know it.
Big thumbs up as always Ran! Would love to see you dive into the other problems as well, and also see what problems branding solves for clients!
This is so valuable! Thank you
Glad it was helpful!
Thank you for your great insight as usual! I wonder if many freelancers start to have this approach, we would also need to add a column explaining "why they should choose us". It would be very helpful if you could make a video about that, basically how to identify and communicate your own unique selling point. I believe differentiation along with problem-solving is the key to win and keep loyal customers, especially in today's saturated market.
Great tutorial, thank you Ran! Smart man! )
Glad it helped!
👏🏾👏🏾👏🏾 I needed this. I now have a pretty good Idea on how to articulate my self and my future clients. I’ll have have to go more deeper in to this 🙏🏾
Thank you for such insightful content. I've now learned to look at web design from a different angle.
please do one for branding as well!
Thank you man, i am a web developer in Zimbabwe and i used to charge 250usd but hearing these has showed me how valuable my skills are to make businesses more profitable, write now i am gonna dive into becoming an expert on the 18 problems
Flux really help me understand the meaning of a good web designer. This helps me a lot in my career although I'm just 3 months working as a freelancer.
I've started doing freelancing this year and this channel provides a lot of useful information. Appreciate it Flux
how’s it going ? i’m starting this year and very optimistic
@@tscolasolutions Well I did a few freelance jobs, but after I got enough experience I became a full time Software Engineer for a company.
I still do freelancing a little on the side.
Best of luck to you.
my biggest advice would be to not be scared of losing jobs because your price is too high. It’s really not worth your time working for cheap clients.
awesome, thanks man! best of luck to you
@@topcringeandslander
Super Ran and Flux academy! Watching and learning all the way from Namibia.
The info here is super useful
Thank you!
Thanks for sharing valuable information!
Thanks for sharing this, I've learned so much from your videos and I know the value this will bring to clients when communicating and guiding them.
so much value in this video!!
Honestly a very valuable video. This is something that is a core thing in so many areas and in life in general. Thanks for educating people on it (myself included).
You are really giving so much value!! It helps a lot man.. TQ TQ so much.. learning hard due to strict lockdown on covid outbreak here =(
Solving the problem tends to be the easy part. The hard part is often locating the core problem.
Great! Realy thanks for the lesson
Really amazing and informative video. Thanks Ran.
Great advice! Could you share the source for 5:51 where you mention people a biased to think beautiful things are better? I'd love to read the research.
Thank you for theses wonderful advices
Gee all a site needs is cool fonts and better graphics and sales will role in or visitors will get a better experience?... Hmmm... there seems to be a lot out there on just the opposite in favor of the right message communicated beats-out the look of a site every time. Sure a site needs good navigation but any webmaster should be aware of that. But that alone won't solve the issue on not doing business with the site. For the web designers who don't get it, just know there's tons of pretty sites out there that look great but not much else. The better thing to study is to help your clients convey the right message to the right audience and build a site around that 1st and foremost. Bingo... now blues, greens or fonts won't really matter all that much if you nail that one thing.
Absolutely great content, I like the video idea!
Needed this video!
👏👏👏👏👏👏👏👏👏 brilliant!
Thanks
Where is the link to the book
Hey, I usually struggle with choosing bthe right " font pair" for the web designs. Could you please guide us on how to select a font or a font pair ?
The font pairs usually depend on the type of website you're building, there are two good fonts family you need to know about, they're Serif and San-Serif, Serif is usually good for reading sites like Medium, and Sans-serif are good for things like Landing pages and sites like Apple where you want to showcase products, my favourite font on Serif family is Merriweather and Lato on Sans-Serif, the good thing about Serif and San-Serif is that you can combine them
Do you have a class or group one can join in other to learn from you personally
Puedes dejar los subitulos por favor. ✌️ No se muy bien el Inglés me ayudarías mucho si lo activas
Pls do a video on copywriters too 😭
This is a great topic, but I feel like most of the problems you mentioned are solved by a web marketer more than a web designer...
How would a client even know that visitors don't trust their site?
...Maybe by lack of conversion (i.e. low sales). I mean even if The Client doesn't know for certain whether or not their visitors trust them, it's still wise to assume their website must lack SOMETHING, if it's isn't doing the thing they built it to do.
How do you get potential clients to express any of these problems to you? Do you just go ahead and ask them what problems they're facing in their business?
Yes, absolutely yes. Don't be afraid you'll talk somebody out of a sale if you ask them, "Why?" You're just helping them articulate their problems. That's extra value for them.
Quite often your clients have the answers already. You just have to ask the right questions to extract it from their brains and lead them to those answers.
I feel like the term expert is being thrown all over the place with very little care here... Knowledgeable is what you need to be, not experts.
true
We look out dated not outdates...
reviews and testimoniala have kind of lost its appeal