Hey Tom, Unfortunately that's what people with $5 budget expect. One thing I've learned is that "cheap" clients don't buy clean and minimal logos, they want swooshes, houses, weird shaped people, letter cutouts and all kinds of unnecessary elements. Sad but true...
This, my favorite time is when I had a client insist that I use Papyrus for their lettering. They didn't know any other fonts outside of the MS word font book and were not interested in looking at alternatives. They are now the third store on main street using Papyrus.
As the instructor said, everyone has different perspectives. The country I am living in (PAKISTAN) has a low-quality living standard on average. Thanks to the Corrupt Political Leaders we are trying to get rid of. $5 is $5 for you. But, you will be surprised to know that this is the daily income for most of the Pakistanis. The economy is in poor condition. Unemployment is at a peak right now. So $5 is something MAN!
Dude is wickedly criticizing them for 5 bucks! I’ve watched a few of these and this has been the most off putting. Plus his corrections weren’t any better
@@coreymalhiot2796 I don't see a problem with the video. Every creative deserves criticism, and he is giving the clients constructive criticism as well as other people who have a similar skill to them. I learnt a couple of things from this video I was doing wrong with my logo designs, and that was the purpose.
Not true! DesignCrowd is a well organised scam that delivers absolute garbage - if anything at all. I paid $750, expecting to get premium service and all I got for my money was an Indian call center, endless spam emails inviting me to spend more money. Stay away! Designcrowd have gone to great lengths to create bogus review websites. Closer investigation (after I wasted money) revealed the extent of the scam.
Muhammad A Gunawan: Thanks, but I’m staying with local talent within my city area. I’ve since been introduced to an operation with actual (proven) accomplishments, and I get to meet with an actual graphic designer. Cheers.
I would say your "quickly" written brief was shallow. Also, in the website, before you buy the package/gig, they clearly mentions what are the files you will receive. You missed that in a hurry and expected to receive a source file. Only one lesson from this video: You need to be a good buyer to make a good purchase. I also feel like your approach to any logo are very similar. You just add a circle or square on the back and declare those as super pro.
lol when you don't know what you are talking about. Lot's of people do. As someone posted wish, What about the plain F for facebook, or the K for kickstarter, or the P for pinterest, or the A for Achievers, or the M for samsung members. or the H for hinger. Shall I continue?
@Jonathan DPG @Jonathan DPG The Facebook logo is the first of its kind, and is memorable because Facebook itself is iconic. Kickstarter - not everyone knows what it is (especially older generations), but the logo is memorable because it’s not a simple “K”, it’s a unique one. Achiever - I have no idea what this is, but I _do_ recognize the logo. This is because this is also not a simple “A”, but a unique one with a star implemented - stars are often associated with achievements. Samsung M series - this is the Samsung brand, and the brand itself built reputation before the “M”, causing everything it releases to be well known. If the same “M” from this logo was in an unknown brand, it would not be remembered. Hinge - again, I don’t know what this is, but I recognize the logo only because of the “HINGE” version of the logo, not the simple “H” version. I would not know it was Hinge if I only saw the “H”, even if it stands out a little. Wish is associated with something everyone has - “wishes”, and the brand is memorable partly for that reason. The logo itself is slightly “lively”, and the “W” has a wing on it - it is not a simple “W”.
I am designer on fiverr $5 is just to grasp the orders but believe me whenever i made logo in $5 people my clients automatically grant me extra money as a tip because of my quality work
They charge you more for the extra files. They explain it in the gig details. It's only $5 cause they don't give you commercial use either. You have to pay extra for all of that. So, for commercial use and ALL the files you want, you'd end up paying closer to 50 or $100, depending on the seller.
They charge you more for the extra files. They explain it in the gig details. It's only $5 cause they don't give you commercial use either. You have to pay extra for all of that. So, for commercial use and ALL the files you want, you'd end up paying closer to 50 or $100, depending on the seller.
8:44 "and again its not finished, its just me spending 10 minuets quickly working on things." The fattest middle finger to another designer I have ever seen.
Hi Satori, Ive watched a few of your videos and think you do a great job. I don’t quite agree with some of your points though. I’ve read through the comments here and while I understand you were trying to show what can be improved about the logos delivered. It is not fair to comment on what the designers did or did not deliver as your brief is pretty vague. You do not mention what file formats you would like delivered and if the tagline is required in the final product. These terms are also sometimes outlined in tiers somewhere on the sellers fiverr page which is not noted in the video. I guess my problem is that this video frames fiverr in a bad light. While I don’t advocate for people to seek out design services through fiverr I have had a lot of positive experiences through the site. I also don’t think its fair to say that these designers are unprofessional because they did not deliver something you didn’t ask for. Maybe the lesson here is to make sure you build better briefs prior to working with any sort of external partner even if it is fiverr. Do your research and you can get great results. I hope you don’t take it personal and I look forward to seeing your next logo improvement video! -J
Jon Sorrentino, I feel you man, I do. However, the way I see it is the following: You, as a designer, if the client does not provide details, should dig in to try to find the last bit of useful information you can get to try to align your concept with the business. So, in this two cases, they were not squeezing the client for info. They took whatever was given and worked around it. Big mistake if you ask me. Cheers.
That is unless they did ask and he intentionally left it out of the video. Because anyone who is been on fiverr or ever try to set up an account on forever knows that part of the set up process that it automatically guides you and recommends that you outline your what the client gets for what they pay for as a matter of fact if I’m not mistaken I think you’re going to have to in order to post your services. So the thing is he knew from the moment he chose those people what he was going to get and what he wasn’t going to get. I’m pretty sure that for five dollars they mention what file types he would and would not get which just goes to show that drawing with jazza did this comparison way better because if my memory serves me right he chose a $50 service, $150 service, and a $250 service with the same parameters for all three. Well defined parameters as well. The whole video just reeks I don’t wanna spend more than $10 to prove that he can’t find good designers on firverr which is further further from the truth because I know people that personally use forever all the time and have great experiences.
I really like some of the points you make, however, the video as a whole comes off as kind of condescending. First, the brief you made was not a well informed brief. You didn't say what formats you wanted or needed and you didn't say if you wanted the tagline to be incorporated with the logo. Second, you provided nothing of learning value to us viewers. You brought the logo onto the screen and you ripped into it calling out weaknesses instead of opportunities and not in a very helpful way like the second one with the pattern inside the b. Maybe something that would have been more helpful would be "Okay I see where they were going with this and it isn't a terrible design but lets think back to design fundamentals and see what would have worked a bit better" so not much deconstructing going on there more like "this design is bad, im gonna do one in 10 minutes and wow look how much better mine is and in only 10 minutes" Third, you put your logo on the screen but you didn't provide your logo in 3 different sizes the way you did theirs. Personally, I'm not sure your first logo would not have worked at a smaller size because the gray was so light that the tagline would be completely illegible and so would the name. But we'll never know because we only saw it at a larger size. Finally, you didn't show the offerings. You ragged on them for not including files but I don't know anybody that would send all of those files for 5 dollars to a buyer who has no reviews, no past history of success or anything. How do they know you weren't a scammer? Sorry to come across so critical of the video, but it seems as though most of these Fiverr videos are being made to put a designer or artist on blast without them even knowing it. Its like the teacher showing your project to the class and saying "here is what NOT to do" without you even knowing the teacher is doing that. Its kind of embarrassing. Hopefully in the future if you do remake this type of video, you can at least let the artist know their logo is being used as an example on a youtube video of what NOT to do and being deconstructed and compared to another designer in front of 208,000 + viewers. But since you didn't go into licensing and usage rights for Fiverr or if its included in the 5 dollar price, Im not even sure what to do.
I was thinking the same exact things. What can you expect from a person who's making you a logo for just 5 bucks. Tom comes off as way too condescending sometimes
Amem. As I was wathing this video I had to pause it and say to myself "Damn, this dude is kind of a douche" I mean, both logo, as not super professional as they were, at least they were original and you can see that the person at least tried to do something. And he goes on, puts an W inside a square and goes out like "See how awesome I am?"
For the people who say how he expects a masterpiece or raw file for 5 dollars : He doesn't. He just tested this to see what happens. Keep up the great work Satori, i watch your videos regularly! :)
Great video! I like the whole concept of it and think there are plenty of benefits in it for both designers and people looking to hire a designer. Some of the benefits I noticed are that: 1) We get a good idea of what a $5 logo gets you (design itself and deliverables). 2) Your critique of each logo is fair and comes with insight that other designers can immediately apply to their work. 3) You actually show what a more seasoned or knowledgeable designer would come up with when you redesign each logo. Thanks for the awesome vid!
At least the designers each turned in something different. BOTH your logo designs look EXACTLY the same. The $5 logos are more memorable than yours in my opinion. Easier to recall. I think that this is a fail on your part.
Nathan Runda I actually liked the first logo and thought for $5 he didn’t have much to complain about. I didn’t like the second design but him putting a W in a blue box was uninspiring and wouldn’t even take me 10 minutes. At least the bad design of the second logo was original.
Dude...love your critic, especially how you edited the the first logo. I enjoyed watching this video, very informative. I am actually pissed at how those $5 logo designers boast about their professionalism and still can't do much . Some guys even beg you to give them the job, and they waste your time. Thanks for this video.
Nice video of showing the quality of the cheap Plattform fivr. Thanks. Sorry to say but your logos were not a big improvement. You included way to much text and the contrast of the sublines is very low. I recommend some easy testings for crating your own logo. Like contrast, readability, uniqueness and remindability test :) hope I could help.
What is the best practice? - Setting measurement units to mm or px? - What width size should be the border around elements in logo to look good on small and bigger sizes? - Is the best practice to start doing logo is making it from small size and then scale to bigger? - What measurement units should I use for logo elements, border, text?
For how long has it been 'standard practice' to include AI files for free, lol? I would have thought you would always charge like half the logos worth for the AI format. Too much can go wrong by sending an editable logo to a client, if they pay for it then you know they most likely will know how to use it.
I’ve been doing GD for 16 years and NEVER have heard of a completely editable AI file automatically being given!? Ridiculous notion. I do provide a font-outlined EPS, allowing for minimal changes for printing variations. But once a logo is created no one should be playing with it and it’s your creation.
I've been waiting for a video like that for some time, I loved it. I'm a graphic designer from Peru and here there are also many pseudo designers that offer works of that quality, practically pulling their prices to the floor. We need to better educate people about the importance of a good logo. A hug.
@@SatoriGraphics Hey Tom, as you know creating anything one line or commenting about anything online it is so easy to have miscommunication in 15 or 20 words. I guess I was a little shocked to find out that you can buy a logo for $5 online and my curiosity was simply should I feel compassion towards somebody working at such an insanely cheap rate and if so then how do I feel about the fact that they are undercutting and exploiting designers higher up the chain trying to scratch a living too? I know you didn't want to get into all this and I really didn't either - I was just simply asking a question where they lived for my own awareness. Your lesson plan was perfect in highlighting their work as what not to do for your own students so don't mistake my question and comment as criticism please!
.. I like all logos, for the $5 ballmark price creativity is certainly all there. Well done to those people who created these logos for $5 and kudos to the youtuber who refined their logos. Impressive work. 👍👍👍👍
The first logo was probably from a software logo generator. The blue and orange compass circling the pointer had two shades to show depth. I doubt anyone would go through such lengths for $5.00 What I've noticed about the pro designers and the amateurs is that pro designer's images can attract your attention with relevant colors and a simplistic design to describe a business. The amateurs want you throw everything and the kitchen sink in your design with colors that clash most of the time.
really great tutorial, yeah I called it a tutorial, count me as your loyal subscriber ..carry on bro.recommended to all who are interested in the logo design industry
There is only two types of people that can be "happy" with $5: designers from very poor countries where money conversion gives them enough money to cover their work time on the logo or a person who does not even need to be a designer and uses logo generator for a quick result and $5 for 5min of "work" is a good deal for them.
Totally agree, this saves crucial time for pro designers. logo at 5$ for other variation of your main which you combined and analyze the cheap ones to make yours, perfect!
exactly. I always wonder how the hell (in the age of instant access to unlimited information) this colour theory bullshit is still pushed around as fact.
@@paulh2343 Well obviously not. But where it comes to Western marketing that culture is pretty much universally understood. Of course if you're marketing to Japan you'd be stupid to use white to mean life.
@@KaitouKaiju so culture in florida is the same as culture in california and texas and new york? Or England and Italy? You're using a very broad brush to paint a vast array of perspectives. This is why user testing exists. There are way too many psycholigical variables to state a colour "means" something. There are very few colours which have wide representative understanding but its non-emotive, simplistic and evolutionary (like greens for nature)... and even then, its more about colour tone/vibrancy and context than simply a hue.
I know, what Opaque, translusent and transparent mean in real life, but when you say, export png to opaque is with white background, just like JPEG right? Transparent png has transparent parts in image. Am I right?
Yes. But an opaque PNG is not the same as a JPG. A JPG has a strong compression and quality loss, generally works well for web insertion. PNG, on the other hand, is lossless, meaning that the thing you render is the thing you get, no compression. The problem is that the files can upweight in the several magnitudes.
These logos were very basic. The first design looked like it was made in Photoshop. Also, the amount of $5 was way too low for professional work. Most of the buyers on Fiverr don't ask for the Ai or PDF file so the sellers charge an extra amount for those files.
The people doing these designs are people who can easily live on the $20 USD per day that they might pull in from doing such work over an 8-10 hour day. They are typically located in places like India and the Philippines and their graphic design educations (if any) pale in comparison to that of a western-educated designer.
This is why you seek out work from a professional designer who has been fundamentally educated in the craft. Both of these logos were just cringy. There are people who THINK they know how to design logos, and those who know they can.
Great video!, Thanks. Very interesting. I've been wondering about how Fiverr works, and was good to hear how you're thinking. You could say the first guy actually did a good job in being creative. I wouldn't expect to get a finished logo for that price, but some ideas. With your adjustments, that first one turned out quite cool in my opinion (Navigatinon compass and everything). I'll check out more of your videos; you have an inspiring and nice approach to the matter.
That's what you should do. If you used a font that is not in the client's PC, which is the case 99% of the time, illustrator will just look for the most similar font that the system has and use that one instead. This is not good.
You made it bro, I was shocked after seeing the thumbnail that you finally made a videoike this and you must have seen the results for your video. Moat of the people like this type of videos.😊 That's great man.
If your intention is to critique design work, don't pay such a low amount of money for a logo and then complain about how bad it is and show how you'd improve it. It's obviously going to need improvement when you only paid $5 for it. Seems more like bullying rather than educational.
Man.. You just nailed... Logos made by the other designers took more than an hour each for sure!!! You modified their design in 10 mins and yours are more eye-catching!!! I can feel the pain for those 5$ valued designers.
For $5, I believe that the first design is more than $5. I agree that it didn’t hit the nail on the head. If I were to pay more, I would expect more with deliverable files, better rear has from my brief. If someone gave me $5, I would give it 1-2 hours of work and move on.
For 5$ these logos are incredible. The price is just absurde. So they tried well .. are the logos good? Hell no, But even for 50$ the logo should not be the best ... Nice video man. :)
3rd world countries unprofessioal are doing it for money. Coz if they increased their price they don't get any offers from buyers. That's why they are frustrated and ruining market place. But some smart guys who are professionals used them to generate ideas. Actually Pro's higher them in 5$ and ask them to make a logo or trace a logo. After finishing that they got paid and happy. On the other hand Pro get an idea and have his work done. Pro sell it with modification and boom he got hundreds of dollars. 😉😉😉
@@naono9715 But most of the time they thought if they charge less people will buy their services. Biggest problem is that they can't even realize how things happen in the Developed countries. Cheap is not the solution, excellence what it takes to the next level. Professionalism can make differences.
For the first one you coulve edited it to fit an app better and if it was me i wouldpick theres instead of yours it pops more and i would want to click it and 2nd one is fine and the b with the circles was to indicate a click simble
I bet many of the people offering such low prices for logos are using logo creator apps and websites. These options do not create Illustrator files. The best you will get from these sellers is a transparent PNG file, or (hopefully) a decent resolution JPEG. There is no editable source file to send clients. These options were not intended for designers to produce finished work. They are for those who want to bootstrap their own logos cheap or freely.
Nice logo analysis, just want to give a little opinion from me, people selling logo for 5 dollars , because they got little fame and review when they started fiver, and there is already alot of people who started fiver a long time before, and they got fame and much review. So for me, maybe customer will just directly choose the signed as professional designer rather than a professional designer who not yet signed by public as a professional designer. Thats all from me, thx
Good design will charge you "now", cheap design will charge you "later". Don't waste your time and energy for something cheap, invest your money and time for valuable design
A long time ago I would include the source files. I stopped doing that when I started seeing my designs (with some modifications) in ads, flyers, etc. It turns out some of my clients would go to this printshop where they would keep the source files I designed and sell the designs as their own; they would just change the words and colors. I didn't do anything back than but ever since I make it clear that I only deliver PDF, JPG and PNG for transparency. If they don't like it I won't do business with them. I've only had 2 people say they wanted the source files but in the end they said it was OK and ended up doing business with them anyway. The others just didn't care, most don't even know what a source file is, it's like "yeah, fine.. whatever". Also, I always ask for their budget, I don't do anything for less than 400. Believe me, the cheapo clients are the most demanding and the ones that give the most headaches.
You paid $5 and asking for all format!! Before ordering check what you are asking for. In fiverr you have to pay more for file format as much i know. I tried fiverr twice. Don't give people wrong ideas about it.
Bloody hell I enjoyed this video. As an HCI Designer, logo design is an area i am looking to have an understanding of. Very well presented. Speed of speech 100% spot on. Thanks Satori dude
I'm glad I'm on the right path ☺ I always send to my clients jpg, transparent png, opaque png, pdf and Ai file with the original logo, grayscale and even single ink versions sometimes. Not for $5, of course. Good content, subscribing! 👍
Don't forget about SVG guys :) I know that AI is enough but believe me I met many web Devs who work with small businesses, doesn't have Adobe subscription and they needed SVG as that's the best format for web apart PNG.
The detail in the second logo is clearly representing a cursor action but you are right it's too small. But that's about right for 1hrs thought and 1hrs design render. Aka $5. Your version is much more generic. I would certainly scroll over your logo. I would take the cursor click motif and enlarge it into a radiating circle from the B in web. Which would surround all the text.
I'm also a graphic designer working on Fiverr.. I already completed 90+ job which make all the clients return to me... But when I got promoted I increased gig price $5 to $10... AND the result was 0 order in 3 months... While I completed one product package Design in 99deaign for $300... But if I ask $50 or $40 in fiverr, clients says your rate is too much... So now what can I do bro?
Since you pointed out that the first logo didn't work in a smaller size I'd have to say that your redesign worked even less in a smaller size. I can barely see the tagline even in large scale. Sorry if I seem very negative, it's just constructive critisism
I totally agree with the analysis but feel solid blue logos look and feel very conservative. I am color trained and would only use solid mid /dark blue with financial types. Love your work however, great channel thank you!!
I sometimes need the AI format because sometimes the color need to be changed. Changing color using photoshop sometimes not as good as changing from AI. Also using AI file is very usefull for cutting/plotting production.
As a logo designer myself. I'm annoyed by this video. Your briefing sucked. If you wanted specific colors, you should of mentioned it. If you wanted the logo flat, once again you should of mentioned it. Also personally me. I wouldn't send you the original file for $5.
The biggest problem is not that designers are selling these substandard designs and logos for this price, it is a problem on the client side whereby they don't have any kind of graphics training and they buy these logos from designers not knowing what kind of training they have. So the client buys what they think is a great deal and the market is flooded with a proliferation of bad design.
Question: Why would i send an .ai file, a .pdf is basically the same. Also... why use .jpg if you can have .png :)? Oh and personally, i like sending at least a mockup of that logo for dark and light backgrounds...
This video was super helpful. Always wondered about fiver and what you get. This made me feel much better about my work!!! I really appreciate you taking the time to make your own changes to the design as well. Great move. Would you be interested in doing the same with user submissions? Could be a cool video
Good but no designer can appreciate another designer because everyone's thinking is different. When I was taking classes of graphic design, our teachers only appreciate the best one in just "one word" and I got that best one word for my first logo. And that logo still standouts in my many of my logos. I got many freelance jobs due to that logo.
It is true you will get what you pay for. I think that a "logo" doesn't necessarily mean a traditional brand icon/word mark etc. A logo can be anything from a company logo to a logo for a company initiative. For example, when I was working retail, we would have a something called "Hyper Growth" and this would be accompanied by its own logo. It wouldn't be shared outside the company, but it would be a brand within a brand within a company. Long story short (too late, I know), I would pay someone $5 to make me a "logo" for a company initiative. But for a new company and branding...heck no.
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Hey Tom,
Unfortunately that's what people with $5 budget expect. One thing I've learned is that "cheap" clients don't buy clean and minimal logos, they want swooshes, houses, weird shaped people, letter cutouts and all kinds of unnecessary elements.
Sad but true...
so how to make client understand the good design?
This, my favorite time is when I had a client insist that I use Papyrus for their lettering. They didn't know any other fonts outside of the MS word font book and were not interested in looking at alternatives. They are now the third store on main street using Papyrus.
Fiverr is the discount bin of work. You might find gems in piles of crap, but it'll take some effort.
I appreciate.
Weird shaped people LOL
It's 5 bucks I mean come on they're respectable for that kind of money
Yes of course they are respectable
As the instructor said, everyone has different perspectives.
The country I am living in (PAKISTAN) has a low-quality living standard on average. Thanks to the Corrupt Political Leaders we are trying to get rid of.
$5 is $5 for you. But, you will be surprised to know that this is the daily income for most of the Pakistanis. The economy is in poor condition. Unemployment is at a peak right now.
So $5 is something MAN!
Dude is wickedly criticizing them for 5 bucks! I’ve watched a few of these and this has been the most off putting. Plus his corrections weren’t any better
@@coreymalhiot2796 I don't see a problem with the video. Every creative deserves criticism, and he is giving the clients constructive criticism as well as other people who have a similar skill to them. I learnt a couple of things from this video I was doing wrong with my logo designs, and that was the purpose.
Millions find hard to earn 5$ here in India. And I am sure for many countries too.
That first logo looks outdated af 😕 legit looks like something from the 90’s
totally like they stole it
@@punkisinthedetails1470 still looks horrible
@@Milchenkaa yup agreed
AWG*59 if you ask me it’s a rip of the of Navigator browser logo
ugh, yeah. the colors don't even match. But, you know, for 5 dollars it isn't that bad.
I make logos for 5 dollars in fiverr and I'd never buy a logo from me lol.
Funny comment 😅😂🤣
Mä just ostasin iteltä :D
@@topsu111 mut mä oonki paska tekee niitä ;(
lol
Lmfao
I guess the phrase, "you get what you pay for", will be true until the end of time.
Not true! DesignCrowd is a well organised scam that delivers absolute garbage - if anything at all. I paid $750, expecting to get premium service and all I got for my money was an Indian call center, endless spam emails inviting me to spend more money. Stay away!
Designcrowd have gone to great lengths to create bogus review websites. Closer investigation (after I wasted money) revealed the extent of the scam.
@@andrewbowers_ Damn i was about to try out design crowd, thanks for the heads up
Try logotournament
Muhammad A Gunawan: Thanks, but I’m staying with local talent within my city area. I’ve since been introduced to an operation with actual (proven) accomplishments, and I get to meet with an actual graphic designer. Cheers.
@@jacklin7775 I will do a premium quality logo for you Jacklin, check my Instagram @inosdesigns
Did you just breakdown an artist's 5$ work, what did you expect bruh they only getting 4$ off of that, I think he did a great job for 4$
I would say your "quickly" written brief was shallow. Also, in the website, before you buy the package/gig, they clearly mentions what are the files you will receive. You missed that in a hurry and expected to receive a source file.
Only one lesson from this video: You need to be a good buyer to make a good purchase. I also feel like your approach to any logo are very similar. You just add a circle or square on the back and declare those as super pro.
Amit Paul ouch! The burn !!
yes
Can we see what a premium logo would cost and using the same brief how it would look vs the 5 dollar logo ?
@@SatoriGraphics Sorry for hijacking but how do you think what you received compares to the designers' portfolios?
@@jumpflag9585 he doesn't want to give free shoutouts thats why🤣🤣🤣
@Basic design take a look at the Nike logo
@@AxelBitz that was 5$ logo
I’m even surprised they turned their computers on for $5!? And yes, you get what you pay for
5$ is a lot in poor countries
@@ComputerTechnology073124930 True. Over here, five dollars will feed you well for 3 days, 5 if you stretch it
I'm one of those people, who work for 5$, here its a life changer, 5$ can feed yourself about 3 months, 3 months of food is alot.
@@quarterino6261 3 months??? Where do you live?
@@DChikel lmao he is a troll
“With a black logo, you’ll probably skip right over this in the App Store”
Bruh....I’m definitely not going to click on a plain “w” logo
@@LandyVlad_Rides wikipedia's logo is not a plain "w"
because no one has the "wish" app...
lol when you don't know what you are talking about. Lot's of people do. As someone posted wish, What about the plain F for facebook, or the K for kickstarter, or the P for pinterest, or the A for Achievers, or the M for samsung members. or the H for hinger. Shall I continue?
@Salvo Ocello
I agree! I didn’t find his alternatives very memorable.
@Jonathan DPG
@Jonathan DPG
The Facebook logo is the first of its kind, and is memorable because Facebook itself is iconic.
Kickstarter - not everyone knows what it is (especially older generations), but the logo is memorable because it’s not a simple “K”, it’s a unique one.
Achiever - I have no idea what this is, but I _do_ recognize the logo. This is because this is also not a simple “A”, but a unique one with a star implemented - stars are often associated with achievements.
Samsung M series - this is the Samsung brand, and the brand itself built reputation before the “M”, causing everything it releases to be well known. If the same “M” from this logo was in an unknown brand, it would not be remembered.
Hinge - again, I don’t know what this is, but I recognize the logo only because of the “HINGE” version of the logo, not the simple “H” version. I would not know it was Hinge if I only saw the “H”, even if it stands out a little.
Wish is associated with something everyone has - “wishes”, and the brand is memorable partly for that reason. The logo itself is slightly “lively”, and the “W” has a wing on it - it is not a simple “W”.
Dont expect more for $5.
I dont even respond gigs like that low lol. Im surprised u got a decent logo for that price.
agree
Many people with for 5$ to get good reviews
Dude...a humble a good designer will make for 5$,,I,m not agree with you
I am designer on fiverr $5 is just to grasp the orders but believe me whenever i made logo in $5 people my clients automatically grant me extra money as a tip because of my quality work
@@djheat2398 nice,can you give me your fiverr profile linq?
They charge you more for the extra files. They explain it in the gig details. It's only $5 cause they don't give you commercial use either. You have to pay extra for all of that. So, for commercial use and ALL the files you want, you'd end up paying closer to 50 or $100, depending on the seller.
Yeah no these are fine for 5$ but NOT for 50$
They charge you more for the extra files. They explain it in the gig details. It's only $5 cause they don't give you commercial use either. You have to pay extra for all of that. So, for commercial use and ALL the files you want, you'd end up paying closer to 50 or $100, depending on the seller.
Wouldn’t the small text in your redesigns also be too small for some scales?
You made Microsoft Word logo at some point.
that too was not aligned perfectly with the blue square
Industry standard for $5 logo? No way! They definitely gave you a $5 worth of logo, so they meet the mark 👏😏
8:44 "and again its not finished, its just me spending 10 minuets quickly working on things."
The fattest middle finger to another designer I have ever seen.
Hi Satori, Ive watched a few of your videos and think you do a great job. I don’t quite agree with some of your points though. I’ve read through the comments here and while I understand you were trying to show what can be improved about the logos delivered. It is not fair to comment on what the designers did or did not deliver as your brief is pretty vague. You do not mention what file formats you would like delivered and if the tagline is required in the final product. These terms are also sometimes outlined in tiers somewhere on the sellers fiverr page which is not noted in the video.
I guess my problem is that this video frames fiverr in a bad light. While I don’t advocate for people to seek out design services through fiverr I have had a lot of positive experiences through the site. I also don’t think its fair to say that these designers are unprofessional because they did not deliver something you didn’t ask for.
Maybe the lesson here is to make sure you build better briefs prior to working with any sort of external partner even if it is fiverr. Do your research and you can get great results.
I hope you don’t take it personal and I look forward to seeing your next logo improvement video!
-J
Jon Sorrentino, I feel you man, I do.
However, the way I see it is the following:
You, as a designer, if the client does not provide details, should dig in to try to find the last bit of useful information you can get to try to align your concept with the business.
So, in this two cases, they were not squeezing the client for info. They took whatever was given and worked around it. Big mistake if you ask me.
Cheers.
Well... yeah.
You got a point.
That is unless they did ask and he intentionally left it out of the video. Because anyone who is been on fiverr or ever try to set up an account on forever knows that part of the set up process that it automatically guides you and recommends that you outline your what the client gets for what they pay for as a matter of fact if I’m not mistaken I think you’re going to have to in order to post your services. So the thing is he knew from the moment he chose those people what he was going to get and what he wasn’t going to get. I’m pretty sure that for five dollars they mention what file types he would and would not get which just goes to show that drawing with jazza did this comparison way better because if my memory serves me right he chose a $50 service, $150 service, and a $250 service with the same parameters for all three. Well defined parameters as well. The whole video just reeks I don’t wanna spend more than $10 to prove that he can’t find good designers on firverr which is further further from the truth because I know people that personally use forever all the time and have great experiences.
I really like some of the points you make, however, the video as a whole comes off as kind of condescending. First, the brief you made was not a well informed brief. You didn't say what formats you wanted or needed and you didn't say if you wanted the tagline to be incorporated with the logo. Second, you provided nothing of learning value to us viewers. You brought the logo onto the screen and you ripped into it calling out weaknesses instead of opportunities and not in a very helpful way like the second one with the pattern inside the b. Maybe something that would have been more helpful would be "Okay I see where they were going with this and it isn't a terrible design but lets think back to design fundamentals and see what would have worked a bit better" so not much deconstructing going on there more like "this design is bad, im gonna do one in 10 minutes and wow look how much better mine is and in only 10 minutes" Third, you put your logo on the screen but you didn't provide your logo in 3 different sizes the way you did theirs. Personally, I'm not sure your first logo would not have worked at a smaller size because the gray was so light that the tagline would be completely illegible and so would the name. But we'll never know because we only saw it at a larger size. Finally, you didn't show the offerings. You ragged on them for not including files but I don't know anybody that would send all of those files for 5 dollars to a buyer who has no reviews, no past history of success or anything. How do they know you weren't a scammer? Sorry to come across so critical of the video, but it seems as though most of these Fiverr videos are being made to put a designer or artist on blast without them even knowing it. Its like the teacher showing your project to the class and saying "here is what NOT to do" without you even knowing the teacher is doing that. Its kind of embarrassing. Hopefully in the future if you do remake this type of video, you can at least let the artist know their logo is being used as an example on a youtube video of what NOT to do and being deconstructed and compared to another designer in front of 208,000 + viewers. But since you didn't go into licensing and usage rights for Fiverr or if its included in the 5 dollar price, Im not even sure what to do.
Love you
I was thinking the same exact things. What can you expect from a person who's making you a logo for just 5 bucks. Tom comes off as way too condescending sometimes
Amem.
As I was wathing this video I had to pause it and say to myself "Damn, this dude is kind of a douche"
I mean, both logo, as not super professional as they were, at least they were original and you can see that the person at least tried to do something.
And he goes on, puts an W inside a square and goes out like "See how awesome I am?"
This guy pays 5 bucks and expect the logos to be the next Apple or Google logo
For the people who say how he expects a masterpiece or raw file for 5 dollars : He doesn't. He just tested this to see what happens.
Keep up the great work Satori, i watch your videos regularly! :)
@@SatoriGraphics Yeah, we got it man, no worries, thank you too, keep producing amazing content, i watch you daily! 😊👌👍🤜
SVG is also great for web design logo use, purely because it scales and keeps its quality at all screen sizes.
Great video! I like the whole concept of it and think there are plenty of benefits in it for both designers and people looking to hire a designer. Some of the benefits I noticed are that:
1) We get a good idea of what a $5 logo gets you (design itself and deliverables).
2) Your critique of each logo is fair and comes with insight that other designers can immediately apply to their work.
3) You actually show what a more seasoned or knowledgeable designer would come up with when you redesign each logo.
Thanks for the awesome vid!
At least the designers each turned in something different. BOTH your logo designs look EXACTLY the same. The $5 logos are more memorable than yours in my opinion. Easier to recall. I think that this is a fail on your part.
Nathan Runda I actually liked the first logo and thought for $5 he didn’t have much to complain about. I didn’t like the second design but him putting a W in a blue box was uninspiring and wouldn’t even take me 10 minutes. At least the bad design of the second logo was original.
Dude...love your critic, especially how you edited the the first logo. I enjoyed watching this video, very informative. I am actually pissed at how those $5 logo designers boast about their professionalism and still can't do much . Some guys even beg you to give them the job, and they waste your time. Thanks for this video.
Nice video of showing the quality of the cheap Plattform fivr. Thanks.
Sorry to say but your logos were not a big improvement. You included way to much text and the contrast of the sublines is very low. I recommend some easy testings for crating your own logo. Like contrast, readability, uniqueness and remindability test :) hope I could help.
He did say that he only spent 10 mins correcting the logos
Great insights for both budding designers and clients seeking professionals. Loved it!
What is the best practice?
- Setting measurement units to mm or px?
- What width size should be the border around elements in logo to look good on small and bigger sizes?
- Is the best practice to start doing logo is making it from small size and then scale to bigger?
- What measurement units should I use for logo elements, border, text?
For how long has it been 'standard practice' to include AI files for free, lol? I would have thought you would always charge like half the logos worth for the AI format. Too much can go wrong by sending an editable logo to a client, if they pay for it then you know they most likely will know how to use it.
I’ve been doing GD for 16 years and NEVER have heard of a completely editable AI file automatically being given!? Ridiculous notion. I do provide a font-outlined EPS, allowing for minimal changes for printing variations. But once a logo is created no one should be playing with it and it’s your creation.
For $5 I'd send a line drawn on a napkin.
@@SatoriGraphics a clean one. You think im an animal?!!
I'd buy that for a dollar!
I've been waiting for a video like that for some time, I loved it. I'm a graphic designer from Peru and here there are also many pseudo designers that offer works of that quality, practically pulling their prices to the floor. We need to better educate people about the importance of a good logo. A hug.
Thanks for this video. I'm a graphic designer for 10+ years and sometimes I could cry seeing all the useless, amateur cheap logos sent in JPG...
glad you enjoyed it Noémi, do enjoy your Monday
also in the second version the dotted line circle isn't properly aligned within the "b" letter, ugh )
oof. yeah... that hurts me... lol
It was $5.
And I thought there's something wrong with my vision. 😄
Knowing where the designers lived geographically would be very helpful to understanding the big picture...
India 99%
@@holyshiet787
Thanks - that was helpful
@@SatoriGraphics
Hey Tom, as you know creating anything one line or commenting about anything online it is so easy to have miscommunication in 15 or 20 words.
I guess I was a little shocked to find out that you can buy a logo for $5 online and my curiosity was simply should I feel compassion towards somebody working at such an insanely cheap rate and if so then how do I feel about the fact that they are undercutting and exploiting designers higher up the chain trying to scratch a living too?
I know you didn't want to get into all this and I really didn't either - I was just simply asking a question where they lived for my own awareness.
Your lesson plan was perfect in highlighting their work as what not to do for your own students so don't mistake my question and comment as criticism please!
i mean, *ofcourse* you’d think your logos are improvements😂
I'm also a logo designer, and designing a good logo take some time, 5$ is just ridiculous if someone want something clean
Is that not just basically the Microsoft word logo
.. I like all logos, for the $5 ballmark price creativity is certainly all there. Well done to those people who created these logos for $5 and kudos to the youtuber who refined their logos. Impressive work. 👍👍👍👍
2:50 it looks like the logo of ISRO(indian space research organization)
Yes
The first logo was probably from a software logo generator. The blue and orange compass circling the pointer had two shades to show depth. I doubt anyone would go through such lengths for $5.00 What I've noticed about the pro designers and the amateurs is that pro designer's images can attract your attention with relevant colors and a simplistic design to describe a business. The amateurs want you throw everything and the kitchen sink in your design with colors that clash most of the time.
I loved this one man, combines graphic design with a little bit of entertainment. Worth the 10 bucks you spent on this, lol.
I recon super critical review of a logo that you only payed 5 dollars for.
Robbie Byron dude, he is HELPING out everybody here! I recon you criticizing him
really great tutorial, yeah I called it a tutorial, count me as your loyal subscriber ..carry on bro.recommended to all who are interested in the logo design industry
There is only two types of people that can be "happy" with $5: designers from very poor countries where money conversion gives them enough money to cover their work time on the logo or a person who does not even need to be a designer and uses logo generator for a quick result and $5 for 5min of "work" is a good deal for them.
I think that this is good way to start a logo design if you are suffering a creative block
Totally agree, this saves crucial time for pro designers. logo at 5$ for other variation of your main which you combined and analyze the cheap ones to make yours, perfect!
The colour psychology stuff you keep bringing up isn't really grounded in reality.
exactly. I always wonder how the hell (in the age of instant access to unlimited information) this colour theory bullshit is still pushed around as fact.
It's grounded in culture. Culture is reality when it comes to behavior
@@KaitouKaiju and culture isnt universal. Hence why its bullshit.
@@paulh2343 Well obviously not. But where it comes to Western marketing that culture is pretty much universally understood. Of course if you're marketing to Japan you'd be stupid to use white to mean life.
@@KaitouKaiju so culture in florida is the same as culture in california and texas and new york? Or England and Italy? You're using a very broad brush to paint a vast array of perspectives. This is why user testing exists. There are way too many psycholigical variables to state a colour "means" something. There are very few colours which have wide representative understanding but its non-emotive, simplistic and evolutionary (like greens for nature)... and even then, its more about colour tone/vibrancy and context than simply a hue.
Thanks Tom for improving us. Big up
I know, what Opaque, translusent and transparent mean in real life, but when you say, export png to opaque is with white background, just like JPEG right? Transparent png has transparent parts in image. Am I right?
Yes. But an opaque PNG is not the same as a JPG. A JPG has a strong compression and quality loss, generally works well for web insertion. PNG, on the other hand, is lossless, meaning that the thing you render is the thing you get, no compression. The problem is that the files can upweight in the several magnitudes.
These logos were very basic. The first design looked like it was made in Photoshop. Also, the amount of $5 was way too low for professional work. Most of the buyers on Fiverr don't ask for the Ai or PDF file so the sellers charge an extra amount for those files.
The people doing these designs are people who can easily live on the $20 USD per day that they might pull in from doing such work over an 8-10 hour day. They are typically located in places like India and the Philippines and their graphic design educations (if any) pale in comparison to that of a western-educated designer.
This is why you seek out work from a professional designer who has been fundamentally educated in the craft. Both of these logos were just cringy. There are people who THINK they know how to design logos, and those who know they can.
Great video!, Thanks. Very interesting. I've been wondering about how Fiverr works, and was good to hear how you're thinking. You could say the first guy actually did a good job in being creative. I wouldn't expect to get a finished logo for that price, but some ideas. With your adjustments, that first one turned out quite cool in my opinion (Navigatinon compass and everything).
I'll check out more of your videos; you have an inspiring and nice approach to the matter.
Very critical but I like the honesty and it helps people learn! Thanks for the video
Do you expect .ai .pdf for $5? i mean, i want to know if u give to the client those files for $5
Definetly want to see more of these. Make it a series!
You give native AI files? Do you outline type? I’ve always outlined any type and given an eps file.
That's what you should do. If you used a font that is not in the client's PC, which is the case 99% of the time, illustrator will just look for the most similar font that the system has and use that one instead. This is not good.
You made it bro, I was shocked after seeing the thumbnail that you finally made a videoike this and you must have seen the results for your video.
Moat of the people like this type of videos.😊
That's great man.
I suggest to add .SVG file in your list because it is a popular vector solution for web development.
If your intention is to critique design work, don't pay such a low amount of money for a logo and then complain about how bad it is and show how you'd improve it. It's obviously going to need improvement when you only paid $5 for it. Seems more like bullying rather than educational.
So, what you expected from 5$ "professionals" ?
5:40 I'm not a designer or some kind of artist but I intuitively would prefer the left one. It somehow looks more trustworthy to me.
this is so helpful! love to see more video of you doing professional and detailed analysis on what is a good/bad design!
I think giving ai files depends on what creative rights you are selling to the client
Man.. You just nailed... Logos made by the other designers took more than an hour each for sure!!! You modified their design in 10 mins and yours are more eye-catching!!! I can feel the pain for those 5$ valued designers.
For $5, I believe that the first design is more than $5. I agree that it didn’t hit the nail on the head. If I were to pay more, I would expect more with deliverable files, better rear has from my brief. If someone gave me $5, I would give it 1-2 hours of work and move on.
It was a rehashed template.
The first one is a template from numerous "free logo generator" sites online
@@nildev loal
For 5$ these logos are incredible. The price is just absurde. So they tried well .. are the logos good? Hell no, But even for 50$ the logo should not be the best ... Nice video man. :)
Did you share this video with the people who made the logos?
Graphic designers demand so much money but after watching your videos the work and all the efforts is worth the money
Satori Graphics I agree
What a shame... 5$ per logo... These people are destroying our jobs!
3rd world countries unprofessioal are doing it for money. Coz if they increased their price they don't get any offers from buyers. That's why they are frustrated and ruining market place. But some smart guys who are professionals used them to generate ideas. Actually Pro's higher them in 5$ and ask them to make a logo or trace a logo. After finishing that they got paid and happy. On the other hand Pro get an idea and have his work done. Pro sell it with modification and boom he got hundreds of dollars. 😉😉😉
Obviously, there are new. When you don't have much confidence because you lack experience you tend to charge less.
@@naono9715 But most of the time they thought if they charge less people will buy their services. Biggest problem is that they can't even realize how things happen in the Developed countries. Cheap is not the solution, excellence what it takes to the next level. Professionalism can make differences.
I loved this type of video. It really is insightful and helps brought in my mind when it comes to creative design. Please do more of these.
For the first one you coulve edited it to fit an app better and if it was me i wouldpick theres instead of yours it pops more and i would want to click it and 2nd one is fine and the b with the circles was to indicate a click simble
I bet many of the people offering such low prices for logos are using logo creator apps and websites. These options do not create Illustrator files. The best you will get from these sellers is a transparent PNG file, or (hopefully) a decent resolution JPEG. There is no editable source file to send clients. These options were not intended for designers to produce finished work. They are for those who want to bootstrap their own logos cheap or freely.
Nice logo analysis, just want to give a little opinion from me, people selling logo for 5 dollars , because they got little fame and review when they started fiver, and there is already alot of people who started fiver a long time before, and they got fame and much review. So for me, maybe customer will just directly choose the signed as professional designer rather than a professional designer who not yet signed by public as a professional designer. Thats all from me, thx
Good design will charge you "now", cheap design will charge you "later".
Don't waste your time and energy for something cheap, invest your money and time for valuable design
I really like the humble ,authentic and professional way you speak in your videos !!!
A long time ago I would include the source files. I stopped doing that when I started seeing my designs (with some modifications) in ads, flyers, etc. It turns out some of my clients would go to this printshop where they would keep the source files I designed and sell the designs as their own; they would just change the words and colors. I didn't do anything back than but ever since I make it clear that I only deliver PDF, JPG and PNG for transparency. If they don't like it I won't do business with them. I've only had 2 people say they wanted the source files but in the end they said it was OK and ended up doing business with them anyway. The others just didn't care, most don't even know what a source file is, it's like "yeah, fine.. whatever". Also, I always ask for their budget, I don't do anything for less than 400. Believe me, the cheapo clients are the most demanding and the ones that give the most headaches.
I actually liked the blue and orange one the best 🤣🤷🏽♂️
it looks very dated. maybe in 1998 it could be considered a good logo
@@Sam-hd7iy you calling me old lol
@@MartelHardy if you consider that a good logo yes. Then you indeed are old
@@Sam-hd7iy 1998? I was thinking more along the lines of 2009 or something...
@@moondust2365 nope
You paid $5 and asking for all format!! Before ordering check what you are asking for. In fiverr you have to pay more for file format as much i know. I tried fiverr twice. Don't give people wrong ideas about it.
Bloody hell I enjoyed this video. As an HCI Designer, logo design is an area i am looking to have an understanding of. Very well presented. Speed of speech 100% spot on. Thanks Satori dude
I'm glad I'm on the right path ☺ I always send to my clients jpg, transparent png, opaque png, pdf and Ai file with the original logo, grayscale and even single ink versions sometimes. Not for $5, of course.
Good content, subscribing! 👍
Don't forget about SVG guys :) I know that AI is enough but believe me I met many web Devs who work with small businesses, doesn't have Adobe subscription and they needed SVG as that's the best format for web apart PNG.
The detail in the second logo is clearly representing a cursor action but you are right it's too small. But that's about right for 1hrs thought and 1hrs design render. Aka $5. Your version is much more generic. I would certainly scroll over your logo. I would take the cursor click motif and enlarge it into a radiating circle from the B in web. Which would surround all the text.
My thoughts exactly. Both his logos are okay but they are way too generic, the second one looks like Woolworths logo.
Fivver is an insult to the hardworking graphic designers like myself that have been in the business for over 20 years
"Satori"
Great word that not many people know about.
Fiver pisses me off,
Just a bunch of dudes in India charging everything for less than $20. I wouldnt bother
Worst thing, if u said 'unlimited revision', fiverr buyers would make u work like a bull... 🐂🐂
and pakistanis doing everything for 5$ with unlimited revisions.😂
I'm also a graphic designer working on Fiverr.. I already completed 90+ job which make all the clients return to me...
But when I got promoted I increased gig price $5 to $10...
AND the result was 0 order in 3 months...
While I completed one product package Design in 99deaign for $300...
But if I ask $50 or $40 in fiverr, clients says your rate is too much...
So now what can I do bro?
The second logo revision looks like a microsoft word rip.
Since you pointed out that the first logo didn't work in a smaller size I'd have to say that your redesign worked even less in a smaller size. I can barely see the tagline even in large scale.
Sorry if I seem very negative, it's just constructive critisism
Question- they sent the design formats before you settled the payment, or after you paid?
I totally agree with the analysis but feel solid blue logos look and feel very conservative. I am color trained and would only use solid mid /dark blue with financial types. Love your work however, great channel thank you!!
I sometimes need the AI format because sometimes the color need to be changed. Changing color using photoshop sometimes not as good as changing from AI. Also using AI file is very usefull for cutting/plotting production.
As a logo designer myself. I'm annoyed by this video. Your briefing sucked. If you wanted specific colors, you should of mentioned it. If you wanted the logo flat, once again you should of mentioned it. Also personally me. I wouldn't send you the original file for $5.
The biggest problem is not that designers are selling these substandard designs and logos for this price, it is a problem on the client side whereby they don't have any kind of graphics training and they buy these logos from designers not knowing what kind of training they have. So the client buys what they think is a great deal and the market is flooded with a proliferation of bad design.
Question: Why would i send an .ai file, a .pdf is basically the same. Also... why use .jpg if you can have .png :)?
Oh and personally, i like sending at least a mockup of that logo for dark and light backgrounds...
You talk sooo soft we love it
This video was super helpful. Always wondered about fiver and what you get. This made me feel much better about my work!!! I really appreciate you taking the time to make your own changes to the design as well. Great move. Would you be interested in doing the same with user submissions? Could be a cool video
Good but no designer can appreciate another designer because everyone's thinking is different. When I was taking classes of graphic design, our teachers only appreciate the best one in just "one word" and I got that best one word for my first logo. And that logo still standouts in my many of my logos. I got many freelance jobs due to that logo.
Why would you expect native file versions for $5. Did you check whether these are copied from elsewhere.
Please what is the difference between a PNG transparent and PNG opaque?
2nd designer probably just does that for every logo job he gets lol. Just types it and adds color. Done.
😂🤣🤣🤣😂
It is true you will get what you pay for. I think that a "logo" doesn't necessarily mean a traditional brand icon/word mark etc. A logo can be anything from a company logo to a logo for a company initiative. For example, when I was working retail, we would have a something called "Hyper Growth" and this would be accompanied by its own logo. It wouldn't be shared outside the company, but it would be a brand within a brand within a company. Long story short (too late, I know), I would pay someone $5 to make me a "logo" for a company initiative. But for a new company and branding...heck no.