I think the diffusion of hyperpop is really to blame for PC Music's end, as the genre has become proliferated into more micro-genres the scene itself kind of fizzled out from a unified front to be a lot bigger in scale. I think it's really hard to operate a label like PC Music that essentially had a monopoly on a sound for half a decade, got a second life of sorts through the Hyperpop peak era, and now has almost zero cultural sway when anyone can make PC music type stuff from their bedroom. Either way, I'm just hoping they compile all of the sundry tracks they've released over the years to make it easier to stream, also hoping for some SOPHIE related releases from PC Music as well.
I would agree that Namasenda's Unlimited Ammo was the last great release from PC Music, but then Felicita just released Spalarkle this year with some crazy ass sounds that really resembles the beginning of PC Music sound in mid-10s, it's very interesting. So at least, I'm happy that we had this last releases before PC Music end their activities for good.
also 100 gecs is DEFINITELY a reason why pc is ending. but saying they’re bad or i hate them, but the influence they probably took a bit from pc music and gave to the more memorable and iconic artists we have rn started to overall outsell pc music. i think we were onto something lighter for the label now, but my comment from before still gives reasons to me.
I would have to agree with this. PC music always felt like smart music that intentionally sounds bubblegum and simple on the surface while 100 Gecs feels way more like meme-ified irony where the fact that it’s dumb is the point
i am hoping that these artists continue to go on and make music, and i think most or all of them will. I think part of this is because producers like AG, easyfun, danny, kane have all mostly moved on to successful careers either producing for major artists or making their own music somewhrere else (like kane in kkb). Also i think with success that artists like hannah and namasenda gave seen they should be able to continue on having great music careers independently or signing to a bigger label. Part of this excites me because we get to see where everyone is gonna go and what they will do next.
I think this message really signifies what I think a lot of ppl have been feeling for a while now, that the label has lost it's soark, what made them unique. Yeah, I think A.G. fumbled the bag hard with how he handled PC music after being appointed Charli's creative director, with how Hannah's album was really postponed, and how Polly left bc she rightfully felt neglected, and in general, the early good vibes were gone by 2019 all together, thusly in general, the announcement of no new releases after this year is nothing new, we've seen the cracks for a long time now. It's just sad bc an integral part of my music upbringing was through qbd with PC music, and it sucks knowing it's coming to an end 😢
I have the most disturbing feeling of nostalgia for this movement/music label... because I came into it just before both it's mass co-opting into the mainstream and then started really getting into it during the pandemic's shutdown(s), where I spent literal months just going through every scrap and vaguely related artist I could find, consuming it like the candy it sonically resembled (sublimating my eating disorder into a different obsession, in hindsight). Too much happened at once. And still is. The movement fracturing and petering out feels like it should have happened both sooner and later to me. And I will miss it more than anything else
i think that this is definitely a good thing. the labels music spanning the past 5 years started to make me confused. they know they’re having an identity crisis rn.
I remember Namasenda tweeting along the lines of 'lmao' once she left and how they handled the launch of the late Hyd merch, how some of it came broken or frazzled, messy shit
I discovered PC around 2014-15 and it CHANGED MY LIFE... I have so many mixed feelings about this; sad, relieved, hopeful... but overall I just want all the artists to continue making art they love, and I know I'll be able to connect with whether they're part of the label or not. I just wish PC as a label and the artists they signed and associated with would get more recognition for the sounds they pioneered. It frustrates me to no end when friends I've been like trying to put on to it for almost a decade are now listening to like brakence, ericdoa, etc. (strange how the most mainstream artists to profit off the sound are cishet people using a sound pioneered by mostly LGBT artists but I digress) and telling me it's like this NEW exciting sound! It makes me feel very jaded and cynical in a moment where I should probably be happy that people are becoming more open to experimental and different sounds and ideas....
I have so many mixed feelings about this. I do think most people are right, the label has kinda been spinning in circles the past few years and releasing things that were... not up to snuff compared to their earlier releases. That being said, I've still been enjoying most of their output, and PC Music had a HUGE influence on me and completely changed my taste in music. I didn't really listen to electronic stuff before I found PCM.
A channel named paper boyfriend having one of their most famous videos be about gfoty is just amazing Man how did I only found out about this 1 year later..
Could you explain a little more the rise of hyperpop and its relation with the fall of PC music? What's the role of Brady here? I'd love to read what you have to say about that since I don't know much about it. :)
GFOTY leaving pc music when she did was the best thing she couldve done
ik she made her mind coincidentally at the right time, like power moves
I think the diffusion of hyperpop is really to blame for PC Music's end, as the genre has become proliferated into more micro-genres the scene itself kind of fizzled out from a unified front to be a lot bigger in scale. I think it's really hard to operate a label like PC Music that essentially had a monopoly on a sound for half a decade, got a second life of sorts through the Hyperpop peak era, and now has almost zero cultural sway when anyone can make PC music type stuff from their bedroom. Either way, I'm just hoping they compile all of the sundry tracks they've released over the years to make it easier to stream, also hoping for some SOPHIE related releases from PC Music as well.
idk sophie never released through pcm so i doubt it would come from there
It’s interesting to bring in the democratisation of music cuz It’s an important aspect I think people have ignored
I would agree that Namasenda's Unlimited Ammo was the last great release from PC Music, but then Felicita just released Spalarkle this year with some crazy ass sounds that really resembles the beginning of PC Music sound in mid-10s, it's very interesting. So at least, I'm happy that we had this last releases before PC Music end their activities for good.
i like spalarke but it’s a lil spotty for me, title track is amazing but some of those deep cuts… 😶
also 100 gecs is DEFINITELY a reason why pc is ending. but saying they’re bad or i hate them, but the influence they probably took a bit from pc music and gave to the more memorable and iconic artists we have rn started to overall outsell pc music. i think we were onto something lighter for the label now, but my comment from before still gives reasons to me.
It makes me sad that 100 gecs may partially be to blame for this considering they're my favorite band.
I would have to agree with this. PC music always felt like smart music that intentionally sounds bubblegum and simple on the surface while 100 Gecs feels way more like meme-ified irony where the fact that it’s dumb is the point
I'm from the future. We just got Sophie's posthumous album and honestly its going to revitalize the HYPERPOP/ PC Music genre same with Brat.
i am hoping that these artists continue to go on and make music, and i think most or all of them will. I think part of this is because producers like AG, easyfun, danny, kane have all mostly moved on to successful careers either producing for major artists or making their own music somewhrere else (like kane in kkb). Also i think with success that artists like hannah and namasenda gave seen they should be able to continue on having great music careers independently or signing to a bigger label. Part of this excites me because we get to see where everyone is gonna go and what they will do next.
exactly ag got his beyonce bag and said see y’all 😭
Still greatly appreciate 7G for how many great ideas that thing contained. Anything Could Happen is a amazing song.
I think this message really signifies what I think a lot of ppl have been feeling for a while now, that the label has lost it's soark, what made them unique. Yeah, I think A.G. fumbled the bag hard with how he handled PC music after being appointed Charli's creative director, with how Hannah's album was really postponed, and how Polly left bc she rightfully felt neglected, and in general, the early good vibes were gone by 2019 all together, thusly in general, the announcement of no new releases after this year is nothing new, we've seen the cracks for a long time now. It's just sad bc an integral part of my music upbringing was through qbd with PC music, and it sucks knowing it's coming to an end 😢
yesss i do wish i would have gone more in depth about gfoty leaving the label tbh
@@paper_boyfriend do it bestie, I believe in u
I have the most disturbing feeling of nostalgia for this movement/music label... because I came into it just before both it's mass co-opting into the mainstream and then started really getting into it during the pandemic's shutdown(s), where I spent literal months just going through every scrap and vaguely related artist I could find, consuming it like the candy it sonically resembled (sublimating my eating disorder into a different obsession, in hindsight).
Too much happened at once. And still is.
The movement fracturing and petering out feels like it should have happened both sooner and later to me. And I will miss it more than anything else
i wanna listen to u explain stuff forever
omggggg tysm 😭💕
i think that this is definitely a good thing. the labels music spanning the past 5 years started to make me confused. they know they’re having an identity crisis rn.
I remember Namasenda tweeting along the lines of 'lmao' once she left and how they handled the launch of the late Hyd merch, how some of it came broken or frazzled, messy shit
first comment and im only here to mourn.. rip pc music we love you
I discovered PC around 2014-15 and it CHANGED MY LIFE... I have so many mixed feelings about this; sad, relieved, hopeful... but overall I just want all the artists to continue making art they love, and I know I'll be able to connect with whether they're part of the label or not. I just wish PC as a label and the artists they signed and associated with would get more recognition for the sounds they pioneered. It frustrates me to no end when friends I've been like trying to put on to it for almost a decade are now listening to like brakence, ericdoa, etc. (strange how the most mainstream artists to profit off the sound are cishet people using a sound pioneered by mostly LGBT artists but I digress) and telling me it's like this NEW exciting sound! It makes me feel very jaded and cynical in a moment where I should probably be happy that people are becoming more open to experimental and different sounds and ideas....
very much agree they were the blueprint (and you spilled in those parentheses ooooooo)
I have so many mixed feelings about this. I do think most people are right, the label has kinda been spinning in circles the past few years and releasing things that were... not up to snuff compared to their earlier releases. That being said, I've still been enjoying most of their output, and PC Music had a HUGE influence on me and completely changed my taste in music. I didn't really listen to electronic stuff before I found PCM.
A channel named paper boyfriend having one of their most famous videos be about gfoty is just amazing
Man how did I only found out about this 1 year later..
Could you explain a little more the rise of hyperpop and its relation with the fall of PC music? What's the role of Brady here? I'd love to read what you have to say about that since I don't know much about it. :)
HOLY WOWOWO PLS MAKE MORE EXPLAINY-TYPE BIDS this was awesome
I can't forgive them for doing Astra King dirty with this
Agree, i was looking at pc music releases and none of them were good in the past 2 years. The label's influence lives on though.
was waiting for this video
Fuck was looking forward to Astra Kings album.
Oh wait nvm
what's your opinion on Sophie?
literally a once in a lifetime talent. no one has ever made music like her and redefined music like her and tbh no one ever will
what do u think about softrock?