Hey everyone - I'm sure you've noticed that there's been a large gap between my videos recently. The reason is that I have a lot of other bits of work going on to pay the bills. Although my channel is still growing nicely, it's is not yet at the level where I can dedicate the sort of time I think it deserves. Humpty Dumpty animations don't come cheap! So, if you have a bit of spare coin, I'd ask that you please consider become a Patron to support my channel. If not, don't worry. Thanks a lot for watching, regardless! (both my Eurovision videos which were taken down are Patreon perks by the way) www.patreon.com/Tantacrul
Great breakdown. I love how subversive the music you made is. It's so banal and typical but intentionally so. I wonder if there are composers working for corperations hiding all kinds of easter eggs in their music now. I mentioned on your patreon page that I liked the music both ironically and unironically. I'm still.curious as to why I actually like it. I can't really figure out why. They are banal, but something about it works on a part of my brain. I could just pretend to like it ironically but I'd be lying. I genuinely like it. Why is that? Am I just a braiwashed corporate sheep?
Okay, so you can break down corporate music - but what's actually the problem with it? To me, it just sounds like you are complaining about the predictability and, in your case, personal over-familiarity with the music. The music does its job in all the emotional applications you included as examples and I fail to actually see your point of calling it soulless (music by numbers doesn't make something soulless - just trite and effortless).
Corporate music is also a way to make things weirdly neutral. Some people don't like metal, some people don't like EDM, some people don't like classical music, and so on. Relating something corporate to a "tribe" or "culture" can cringe all parties for different reasons, but by making something NO ONE can relate to, it makes it neutral by being hated, frowned upon or simply being ignored BY EVERYONE.
This reminds me exactly of how people feel about the Corporate Memphis artstyle [which you've all seen: Facebook, TH-cam, etc], how it usually gives the characters no skin tone and strips the characters of identity, trying to seem all encompassing but instead it strips it of humanity and appeals to no one. That's all corporates can seem to do, apparently.
My dad, a music producer for commercials, confirmed that all of this is correct. His clients give him soulless music from other companies' commercials and basically ask him to copy it without getting sued.
your dad's basically doing the same work as someone who writes memorandums over and over for their enterprise. I really hope he's got enough time to compose/produce stuff for his own joy.
As much as I hate soulless corporate music, I also hate it when companies use songs I actually like because then I always associate the song with the advert.
Honestly, I trully look back to times when it only been a song theme with sentiment. It's unappropriate unwelcome to act otherwise today. Shit happens. What does it mean to be a human? Work, spend, exercise, get a mortgage, do not have opinions or at least keep them for yourself, do not ask questions, smile and enjoy :) The future is terrifying? Black Mirror my ass.
"Humpty Dumpty sat on the wall" conveys some tension that is completely lacking from corporate music. Humpty could have a great fall! It's more like "Humpty Dumpty sat on a pillow." There's no tension, there's no risk that something could happen. All the king's horses and all the king's men are very busy doing important work to maximize shareholder value.
also was i the only one that found that story relly creepy and uncomfortable? like even if it always went on like that, it’s creepy as hell. the dude just stares at you from your window all day every day, and you see him and he sees you no matter where you are.... 😂
I dunno, that does kinda check out for me with corporate music. 'Promise but no payoff' is a really big part of it to me; so many of them are competent enough that they COULD break into something interesting, they just never DO.
"Humpty Dumpty is perfectly fine, no where near a wall, existing in a never ending void of flatness from which there is no location that one could fall from any height onto any surface, with soft cushy ground that feels like pillows, and nothing has, is, or is going to happen to him, ever, he's just going to sit there, smiling, perfectly happy with his life, the end."
@@misteryellow9251 Nah, the problem is Tantacrul actually gives a shit about emotion and is an actual singular being with a concise goal, not some monolith making an intern chuck some chord progressions together to pretend they care. His music is gonna be lame but by default they aren't as bad as true corporate shit
I work as a technician in a venue that routinely hosts corporate events, and they are teeming with this music. As a classically trained musician (and bearer of a soul), I experience such torment on a daily basis.
Ah, yes, harkening back to the days things like "offices" and "jobs" existed and there weren't any roaming gangs of cannibals or the global water shortage.
This is every COVID-19 related advert airing right now. In fact, IKEA has one with this choir in the background going "oo-oo-oo" that was used just a few months ago in a Christmas ad.
@@sprankymedia9959 "Now that we've convinced you that we're totally not a faceless corporation that only cares about making income again, please buy our products and feel good about it"
For real dude, if a music have whistling i insta-hate it... Also, when they put those "ooh-oh-oh" chorus be it on the main line or back vocal, like the 2014's coca-cola ads for the soccer cup, with those annoying ear-worm back vocals: th-cam.com/video/1b_Q1gqqkNs/w-d-xo.html
Not everyone. Philbert Dunham of Castle Valley, Utah has yet to really notice how all car advertisements sound the same. Experts generally agree that this is due to the fact that he does not own a television Other than that, yeah everyone has noticed
IDK what you talking about..but I actually have an idea: They go like this: the car going around an empty metropolitan, or dirt road (depends on the purpose of the car), there is some kind of inspirational speech going on the background
Honestly misheard it as “Wake me up!” Until Tanta says the made lyric more clearly. Then I started laughing because it was even more contrived than I thought.
I friggin HATE that specific type of commercial jingle that has acoustic guitar matched with bells. I've seen it in grocery store commercial music, and insurance commercials. It's the most saccharine godawful drek, I can't stand it.
I feel corperate music is kinda like a Dhar Mann video. It makes you feel good in the moment, but after it's done and you think about it you realize that there's really nothing below the surface and it doesn't actually help or accomplish anything.
Art isn't meant to accomplish things. It evoked feelings. The idea that "it doesn't actually help or accomplish anything" can be applied to >95% of art. Also, if it makes you feel good in the moment, then it fulfills it's roll as art, and you like it. It's not bad to like something just because a middle aged TH-cam man tells you that they don't like it. Don't feel like you need to cover your emotions up, or "disprove" them with logic.
"Here at Shell we are really sad at the consequences of the things we do, which is why we will keep doing them, but with a sad face. Look, this man in a suit is scowling! Hear those violins! Violins are sad aren't they!"
I'm a diehard EDM fan, and I agree with this. It's ironic because I enjoy electro house and whatnot, which is basically what corporations are trying to shove at you, but they took away all the "go crazy" energy and watered it down so much to the point where it's not even designed to be listened to. It's just made to accompany an advertisement. (This kind of music usually falls under the subgenre of downtempo)
This one is kinda hard to avoid I think. It's so ingrained in people's minds that futuristic music isn't futuristic at all if it doesn't sound like something out of the Tron: Legacy OST. If you don't do this people will criticize you for it, and if your trying to sell a product for whatever reason not doing this could hurt that goal. Sometimes what the general population thinks music is can be a problem as well. Have you ever watched the newer Voltron series? It's not a great show but it was pretty popular for a while, despite having some of the most generic music I've ever heard in TV.
@@r.u.s.e3586 I get what you're saying, but I've see lots of people say they dislike music with too much autotune. That they want talent. So that's good. The techy music, I think people mostly try to make it for futuristic themes or entertainment. Tho I dislike it. Skill, such as at instruments, is always timeless. There's still endless songs you can write with that.
honestly ads nowadays are so bland and unoriginal I'd be more inclined to buy their products if the ads were more straight forward and honest. "look at our new car. it's pretty cool. quite comfortable as well. cool. don't buy other cars. buy our car because it's cooler".
You can blame that on corporatives as well. Publicists have to follow the brief, and if the brief is extremely limited (they are 99% of the time due to CEO's don't know shit about art or how normal people work), then the ad will end up being extremely generic. Like Banksy once said, people who work on advertisement are some of the most creative people on the planet, but they waste their talents on something that restricts their creativity way too much.
I'd much prefer it if ads actually gave one reasons to get the thing. Just straight-forward technical information and none of that "Peripheral Route" bullshit of trying to evoke emotions in the viewer that they now connect with the advertised item. "Hey there. Here's our new Vehicar. It comes with 5 seats as a standard, which can be flipped for up to 7 seats in total. Our new V8-hybrid engine can run 100 kilometers a gallon and 150 on a full battery alone, with topspeeds of up to 230 KM/H. Available at your nearest cardealership for $15.000€." "Here's Dark Punch 3: Fist of the Dragon Fury! Fight through a gigantic open-world with a team of 4 rag-tag characters in their quest to defeat the demonic sorcerer Ochaidon and his army and save the ancient lands of Marikami from doom. This open-wold action-adventure features third-person melee-combat, mechanical and magical gadgets, a parcour-like movement system, and hours of fun." (Come to think of it, that's pretty close to 90's and early 00's game-ads)
They have a few more ethics than regular companies after all, and they’re honest about what they’re doing. They’re also bankrupt in this capitalist society but yknow
Can I say that this actually applies to all corporate art. Whether it's simple, easy to digest flat shapes and lines that somehow feel so businesslike, or the strangely painful smiles that every actor whether in poster or video has plastered across their face.
it's a recipe for a genre of horror I don't think we've properly tapped yet. There are some notable ARGs that make use of it, but I think the well is still deep
@@Romanticoutlaw [it's a recipe for a genre of horror I don't think we've properly tapped yet. There are some notable ARGs that make use of it, but I think the well is still deep ] i think books would give the best effect/impression.
(old person's voice) This is a message: (soft piano music plays) This is a message to our firefighters, (show firefighters smiling in low motion) our construction workers, (show construction workers smiling in low motion) our police officers, (show police officers smiling in low motion) our first responders, (you get the point) our teachers, (slow motion class) and especially our mothers, who are working so hard in these uncertain times, Thank you. :) (Piano music ends, and brand logo appears on screen, with the slogan: "Believe, beyond")
@@BogusmanTheSwagman I saw this one McDonalds commercial that was a slideshow (of course) of people giving each other happy meals with some guy saying something along the lines of 'Even though a lot has changed, it's nice to know, a lot hasn't changed at all'. It felt so pretentious.
Does anyone remember when commercials were kinda fun and wild? And brands and websites had fun icons and colors even if it was a "professional" site? And then everything lost its color. What happened? Edit: grammar Edit 2: "creative stillbirth" is a line I am stealing. Thank you for that.
Being unique and quirky doesn't get you the most customers, doesn't get you the most profit. My immediate surroundings make fun of me for constantly pointing it out, but whenever you look at our current state of affairs and wonder "Wait a minute... Why did this stuff become worse over the last 20-30 years?" it's basically always capitalism getting its hands on another industry. "Why does public transportation suck?" It got privatized and the different owners care more about their own profit than customers. "Why is energy so expensive?" Again, there's a comitee of like 50 dudes playing manager and CEO of energy companies that need to make a profit. More important than people being able to pay for heating in winter after all. "Why is telecommunication infrastructure so lackluster?" You will not believe me when I tell you this...
Important to note that the concept of capitalism itself isn’t a bad one. The issues we see today are growing monopolies and diminishing competition. When everything is dictated by almost the same handful of elites, you get this whitewashed, uncreative blather with only one purpose: increasing profits at all cost. Ideally, capitalism would involve equal opportunity for all comers to compete in the national/global market. But that’s been slowly eroded by laws pushed by lobbyists and more takeovers by the same few companies.
@OneBiasedOpinion Good point, but I think that capitalism is always going to lead to this current situation where monopolies leave next to no space for competition. It’s like a game of Monopoly - corporations get rich for whatever reason (sometimes just chance) & continue to make money simply by having enough money to expand, while other businesses stagnate. It can even continue through generations with nepotism & family-owned businesses & so on. I feel like a system that allows these sorts of things to happen can’t be inherently all that good, though I could be wrong
@@OneBiasedOpinion "Important to note that the concept of capitalism itself isn’t a bad one." Yes, it is. Capitalism will inevitably lead to the situation we see today. "But that’s been slowly eroded by laws pushed by lobbyists and more takeovers by the same few companies." Exactly. Capitalism will always concentrate the wealth into the hands of the few. And once that has happened, those few effectively controls not just the market, but also the government.
Honestly, I think the problem with your version of a couple of the "nothing music" songs is that they're a bit too good. Not amazing, but that synth bit at 12:50 is mildly interesting. Can't be having that.
@@Denter86 Don't feel too bad, I liked them too, in a way. They still count as music in the strictest sense of the word, and are designed to be strictly "enjoyable". This music evokes the same feelings in me as someone giving me plain water crackers or a standard balloon (monocolored, round, average size). I release a single endorphin because this gift is better than nothing and not offensive, I say "nice." and then forget about it. It evokes nothing else, and that's the problem with it.
I come back to this vid after hearing a torturous amount of COVID commercials, they have elevated from pretending to care in the music, to pretending to care about you, which makes me, a very unhappy boy
DUUUUUDE, I'm just sitting at the dining table trying to eat and my parents have the TV on because they watch the news a ton, and this one F//ord (the trucks) commercial keeps coming on and the music used in the ad uses the SAME format as Tantacrul used in this vid. it fucks me up
how could a song make you think companies are pretending to care about you? i know they dont. but how do you listen to a song and just hear "hmm yes i hear corporatism"
@@cowboymooman8776 It's called Association. The music they use has a very specific tone that when I hear it played over an add kicks me in the back, hits my fight or flight instinct and makes me want to scuttle into a hole sideways like a crab to escape the impending doom.
David, you looked very pained when you played that ukelele part. Did it kill your soul to make the corporate music, or was it just the instrument tuning?
I had an ex who once confessed to me that she actually likes this kind of soulless nothing music. Me an ex professional musician was struck with horror that day.
I would even go on to say that a majority of people saw nothing wrong with all of these examples of corporate music and would definitely react positively to all of this music as it is "quite nice". Remember, if you actually have taste, you're basically an alien. You'd do well to remember that
With the track that started at around 10:25 I was like "hey this sounds like the start of an actual decent song" and then there was just no meaningful progression and I love how _perfectly_ that fits the point you're trying to make.
Corporate culture is just so depressing - all the pretending; office politics; ass-kissing, etc. Left my job ten days ago because I just couldn't stand it anymore.
I started working for the government and everyone is pretty cozy outside of public interaction because we know we can't get fired outside of holding a coworker hostage at gunpoint.
I tend to stay a little while to observe, but usually i leave when it breaks my values, i try to filter for a while, but after it is Nyah, that is not for me, again. Little secret told loud, there is no company where you will not feel it, it is in DNA of todays ensemble of artificial organisms what we call the society. Just stick to your critical thinking and pick the fights you want to fight for. But we are stuck and kind of screwed and it is Time To Pretend :D
@@B3Band You know there's something seriously wrong in the society we live in when we are forced to work for corporations we hate because otherwise we'll end up homeless
Or as if people enjoy driving around in said car and showing how the workd just flies by when you enjoy your car. Like its a fucking car... a way of transport from A to B. Its nothing special and never will be special. Its an invention to take us to places quicker. Thats it. Why they gott be so hyped and happy about a can on wheels
@@cherrydragon3120 the existance of cars that are purposed to more than just going from point a to b, sports cars for instance, means that there is people who enjoy driving, enough of them for companies to sell cars geared towards that, maybe not so much nowadays (im looking at you mitsubishi) but yeah Car guys exist
Might be late given that this was a year ago, but starting out recently myself, id say (and i still have to get this into my head fully) that you shouldnt be scared to work with tension, it may sound like shit on its own, but all that matters is how it sounds in context, since that is how the final audio will be
I laughed the shit off of that part 'cause in the last weeks there have been several beaches at the northeast coast of Brazil being polluted by this really bad oil leaking - and recently people discovered barrels that have the Shell logo on them near the coast of those beaches. Fun fact, this is all happening just after that whole Amazon crisis we are still facing here (and that was also covered in the joke). Pure gold lmao
Never thought about, but it is probably true - since I don't watch TV anymore, block ads everywhere I can - then always when some ad somewhere leaks through to my attention, I always feel offended with thoughts like "Do you think I am that dumb, that I would not see through your BS?"
@Léo Legrosnono Suit yourself. As annoying as ads are they keep TH-cam free. Fair enough for big channels, but for little channels they rely on ads to get paid for their work they put in.
i absolutely love how after the intro and the "Kill Me!" it changes to music that is superficially similar to the corporate music, but you can immediately feel so much more energy and care put into it. what a beautiful and succinct way to make a point.
In my experiences, ‘corporate’ music can normally make me feel the desired emotion (may it be inspired, energised, whatever). However I will always notice that I’m being "told" to feel it, instead of interpreting and feeling the music for myself. This removes the magic, and I feel manipulated instead.
Isn't that almost any music -- or entertainment content -- in general, though? I'm studying animation but nerd out about all sorts of aspects of movie and show making, and the more I learn and practice, the more I get the impression it's all a recipe of "story you want to tell + making the executives happy + manipulating the audience to feel what you or the executives want them to feel."
@@alanaflynn8878 I think the difference is that, you can still make the story you wanna make to an extent, but with the music it HAS to be a certain way. So just remove the "story you want to tell" part of the equation for music and I think you're set. I think.
here at BoBaWhey, we feel that if a drink is enjoyable, no. That's why we created the first bubble tea / protein shake hybrid. leading the world, with synergy.
Not really feeling this new Imagine Dragons track. The whole talking instead of singing thing is dumb and that's the worst Scottish accent I've ever heard.
Not only the music gives me some agony, but the images of nature/society/whatever are always the last nail on the coffin Ps: thanks for the monster trucker music 🙏
Corporate music is perfect to study to. Years ago (mid 2000s), when I had to study intensely for long hours to pass my state's bar exam, I decided I needed background music, but it couldn't be Jazz, or Hip Hop, or Hard Rock, or Western Classical, or Reggae, or even Heavy Metal either because I liked all those genres. I chose the music of Spyro Gyra- a band you hear on Lite Jazz/Easy Listening stations, which I never liked for years. In the beginning it was perfect because I could focus while this weak sauce easy listening jazz band played in the background. Then, something annoying happened....I started to LIKE IT!! Spyro Gyra's music is a lot more complex than I thought and after a few weeks, it started to distract me. Now I'm a huge fan of Spyro Gyra, but listen to ASMR beats instead to study.
It’s like laugh tracks in shows like The Big Bang Theory. People don’t like hearing it, but take it out and the silence in its place makes it seriously transparent exactly how uncomfortable the entire situation is.
The big bang theory is at least funny if the laugh tracks were cut out and the awkward silences removed. THE EARLIER SEASONS I'm not saying I think the show is good I mean when it was first shown and it was a funny concept
@@JacobKinsley TBBT is, and always has been, as funny as cancer. It's the awkward silences and troweled-on laugh track that papers over this obvious problem with an alleged "comedy".
Still don’t like TBBT but to be fair they know a laugh track will be added so they purposefully pause when shooting it. So just editing it out isn’t really a fair comparison to a non laugh talk track sitcom just because they never would have acted and shot it like that if there wasn’t going to be a laugh track. I don’t think that would save TBBT specifically but that still has to be taken into account
The lack of progression also means it's super easy to edit, extend or abridge to fit any video length. It's the music equivalent to the "big tech" artstyle, which one of its reasons for existing is that the lack of details make it easy to animate.
This vid was already spot-on, but boy oh boy, watching it during the current near-identical wave of Covid-19 "We're Here For You" ads is extremely potent.
@@ernstschmidt4725 why is being deep or having hidden meanings a virtue,do you see music as a means to an end,or do you think it has a value within it?
Shutterstock is stock photos. Corporate Music is stock music. The fact that stock music is made for similar purposes to stock photos is not surprising.
The music at the start of the video sounds so truly corporate that I didn't even notice that the actual ads before the video had finished. It's scary how accurate this is and how soulless music designed to sell stuff is everywhere.
This is hilarious. I've created a number of these exact generic music filled videos for several jobs now, so I'm partly to blame for this. I'm also a guitar player and into experimental styles in jazz/rock/metal etc. It goes against every musical bone in my body to place such soulless music into the videos but one of the main reasons why it stays that way is because A) it doesn't catch any viewer off guard and offends no one, always important, B) it's easy to work with if I need to cut or lengthen a video - many times I need to add a few bars or cut a few off the ending to make it fit some requirement set on me, and a simple predictable building tune is easy to do that with. Especially for editors like me, spending time futzing with the audio is not time I usually have on these projects, in fact I usually take the tracks as they are and cut them in Premiere, I don't even take them into a separate DAW even though I have one I use personally. Also C) Even if I pay for a track, it's usually like 6 bucks or something easy to justify. Getting rights to better music or if they were paying me to write something on my own would be cost & time prohibitive most of the time. Anyway great video!
@@Ermude10 These kind of mundane concerns are also why corporate logos tend toward flat vector graphics. Companies want a logo that will work on a webpage of any color, something which can be converted to two-tone color, something that can be engraved on corporate awards and gifts, etc... The practical corporate concerns really limit the viable options for artists, which leads to a recognizable corporate genre or style. And the perception of the art being corporate by consumers makes it seem more soulless than it already was.
On the other hand, cutting stock videos to experimental rock would be trippy af. Imagine suited men jumping around smiling, while the videos are rapidly cut to some Hella or Daughters...
There is an album called “Farside Virtual” by James Ferraro that perfectly encapsulates the emptiness in corporate music. It takes many of the tropes of corporate music from the 90s and early 2000s and turns them up to 11. It is one of the strangest and most anxiety inducing albums I’ve ever listened to and creates a super enveloping and terrifying atmosphere.
the emotionless music is like 99% of the reason I hate advertisements. There's so much good music out there why you have to make the least musical music I've ever heard in my life.
And then they use classical music, and you're happy... until you realize it's one of the most overplayed ones, like Pachelbel's Canon in D or Vivaldi's Summer or something. For fuck's sake. Not saying those are bad pieces of music. Just... find something else, please. I want more diversity. Actually, no, because then, I'll associate those pieces with corporations and I'll hate it.
@@couriertx I remember those ads . . . they were interesting to say the least, and now that you have mentioned them, I can almost remember most of the words.
As a video editor who frequently looks for music on AudioJungle for different projects I often run into these strange kinds of music tagged as "corporate" and never understood them: I learned from the years that when a music has corporate in the title and/or tag, it means that the music is really bad but these have really big numbers of sales so it made me curious who uses these and for what reasons. This is why I started to search and found this awesome video, thank you very much for the clarification :D
It sells very well on stock music sites so people always make it. It all sounds the same but Not all Corporate music is bad. There are some producers trying to jazz it up and bring these corporate companies into trying new things.
I grew up in middle-class urban India. I am privileged and had no big challenges to overcome. However, the power of contemporary consumer culture is to convince anybody that they should aspire for more. In that spirit, corporate music was to me part of a representation of a certain world beyond my immediate reach, something to aspire to. A world of the kind of futuristic scenes you show here: a night cityscape mottled by colourful techno lighting, antlike automobiles zipping through the scene with the confidence and precision of a civilization that has made it to the finish line, sleek surfaces and purposeful, defined edges on technological artefacts that I don't even know the function of... Corporate music gave it the perfect finish. It wasn't nothing music; it was the music of an ultra-advanced civilization that didn't have any more needs to fill. The music carried this spirit by being perpetually "resolved" or "arrived", with never any tension intervening. Now that I'm disillusioned of this myth, I feel nostalgia for that belief I once had. And this sort of music stirs up that kind of nostalgia.
It's no coincidence that the most free societies (the UK and US) also have the most powerful public relations industries. Too much freedom has been won for the general population to be controlled by force, so instead they have to be controlled in more subtle ways. "The 8-hour workday is too profitable for big business [...] because it makes for such a purchase-happy public. Keeping free time scarce means people pay a lot more for convenience, gratification, and any other relief they can buy. It keeps them watching television and its commercials. It keeps them unambitious outside of work. We've been led into a culture that has been engineered to leave us tired, hungry for indulgence, willing to pay a lot for convenience and entertainment, and most importantly, vaguely dissatisfied with our lives so that we continue wanting things we don't have. We buy so much because it always seems like something is missing." - Your Lifestyle Has Already Been Designed
@@alexshih3747 I am replying to this in my car on lunch outside Safeway. You make me sad. You are also, completely correct. Thanks for the reminder to try to get a better job. It's exhausting how often I have to force motivation.
@@alexshih3747 thanks for sharing. Come to think of it, living a life that's all designed isn't new to humans. It's just that people in pre-industrial societies didn't delude themselves otherwise. And they didn't have systemic forces encouraging them to be discontented or greedy for more. We on the other hand constantly want the next thing and never feel satisfied, and all this comes with the delusion of being free to choose our lives.
If you’re too lazy to make nothing music, just slap one of these pieces on your corporate video... Bach, Cello Suite 1 Prelude Bach, Prelude In C Major (well tempered clavier) Vivaldi, Spring 1st Movement Phillip Glass, Opening Ludovico Einaudi, Pretty much anything by him The Cinematic Orchestra, To Build A Home Coldplay, Fix You (instrumental) As an added bonus, a fun little drinking game. Take a shot whenever you hear one of these pieces during a tv ad break!
tbh I feel like gymnopedie n1 is very unique compared to these other pieces listed. It uses dissonance to create a melancholic effect rather than the standard relaxed inspirational undertone. Hell, it's supposed to be "Lent et douloureux".
The etymological root of the word corporation is basically: Corpse + Oration To reframe it in another term, it's dead speak! So corporate music is basically music made by zombies!
@@Tantacrul Same here. I clicked on this video and started listening and doing other stuff, heard the intro, and was like "oh I forgot to skip the ad." then I was confused when there was no ad. lol.
@@Tantacrul I noticed that the intro was you trying to expose the point, but while I watched it my eyes and ears naturally wanted to avoid attention on it. You did a great job on mimicking this corporate shit, especially the generic bland use of words.
this is all perfect. only subgenre of corporate music missing is the 'hip for the urban youth" trap beats and old funky horns music they use when they wanna advertise food and clothing with the cool 20 somethings skating, playing acoustic guitar and the outdoor parties with outdoor lights .
So basically this kind of music is what a corporation is in a nutshell: It was made by a human, but past the surface it has no humanity in and of itself.
It was made by a human who hates life but needs coin to live, the corporate music is a tragic reflection of that my buddy can't live off his original music so he sells samples to corporations instead
It struggles to maintain humanity even on that surface, at least most of the time. Sometimes there'll be that commercial that's funny, but those are a highlight.
"There is an idea of a Tantacrul; some kind of abstraction. But there is no real me: only an entity, something illusory. And though I can hide my cold gaze, and you can shake my hand and feel flesh gripping yours and maybe you can even sense our lifestyles are probably comparable... I simply am not there."
tbh as a musician i could but i would never do it because i hate being fake and taking the easy road, id rather make something that connects with the souls of others then help some buisness ruin the meaning of music for a lil cash
@@Marewig You just missed the point of this entire video. Living =/= make a living. And of course, your next response is "try to live without money then, duh", which is beside the point. I'm not saying you don't need money to live, I'm saying you shouldn't adapt your way of life to be able to make a living, but rather try to fit your making a living into your way of life. And then, your next response will be "not everyone is as privileged as to choose the way they make a living", and again, that's beside the point. I'm not saying you can do it with a snap of your fingers, I'm saying it should be a task that concerns you. Regarding the original comment here, making a living is not a good reason to engage in something which shallowness he's aware of. And then, your next response will be a reiteration of both things I've already replied to, accompanied by some ad hominem fallacy directed at me, which I won't reply to. I apologize if that wasn't what you had in mind, but in my experience, this is 99.9% of Internet arguments about living =/= making a living. Which just goes to prove the video's point, businesses have affected the way we think, and we sacrificed our originality for a semblance of stability and security.
At first I thought your original examples didn't sound too annoying, but then I realized they would if I had to hear them multiple times a day for several months like a real commercial.
theres the uke but you forgot the worst hackneyed "wholesome" instrument: The Glockenspiel. Corporations love simple quarter note runs up and returning to the initial note. i think i find it more infuriating than the uke now
Actually worse than the uke lala is the happy whistling and clapping look I am a 30y old hipster enjoying my life music that are all over these uninspirational youtube clickbait videos with their royalty free background music.
this kinda sounds like the first thing you're ever kind of proud of making in a DAW when you're 14. It's like "it sounds nothing like the stuff I want to do, but it no longer sounds like a cat running across the keyboard with too much reverb!".
For years I’ve struggled to describe how much I hated music in adverts from a lack of knowledge of the medium, but this video right here has described exactly why I hate it so simply, yet effectively. Great video, keep up the great work
I’m studying chemical engineering, and I’m worried that even in a career path as seemingly full of creativity and nonlinear progression, I’m still gonna end up right in the middle of this stale corporate culture. At least it’s not marketing, I guess.
There is something positive about affirming how shit that is and finding connection to others who feel as you do. That's the source of solidarity, the most important thing we have.
Hey everyone - I'm sure you've noticed that there's been a large gap between my videos recently. The reason is that I have a lot of other bits of work going on to pay the bills. Although my channel is still growing nicely, it's is not yet at the level where I can dedicate the sort of time I think it deserves. Humpty Dumpty animations don't come cheap! So, if you have a bit of spare coin, I'd ask that you please consider become a Patron to support my channel. If not, don't worry. Thanks a lot for watching, regardless! (both my Eurovision videos which were taken down are Patreon perks by the way) www.patreon.com/Tantacrul
Oh, we can wait. All we really want is some good videos, whether they come out soon or not.
God I have bad taste in music :p
Fuck capitalism :)
now i wanna watch monster trucks tho XD
Great breakdown. I love how subversive the music you made is. It's so banal and typical but intentionally so. I wonder if there are composers working for corperations hiding all kinds of easter eggs in their music now.
I mentioned on your patreon page that I liked the music both ironically and unironically. I'm still.curious as to why I actually like it. I can't really figure out why. They are banal, but something about it works on a part of my brain.
I could just pretend to like it ironically but I'd be lying. I genuinely like it. Why is that? Am I just a braiwashed corporate sheep?
Okay, so you can break down corporate music - but what's actually the problem with it? To me, it just sounds like you are complaining about the predictability and, in your case, personal over-familiarity with the music. The music does its job in all the emotional applications you included as examples and I fail to actually see your point of calling it soulless (music by numbers doesn't make something soulless - just trite and effortless).
This music just screams "We reward our employees with Pizza parties instead of pay raises when we hit record profits."
Pizza parties ? Where do I sign up ? In most places it's most likely a golden sticker for the employee who did the best job.
@@EugeneOneguine💀💀💀
@@EugeneOneguine Oh I want shrimp pizza
Pay raises is a bad idea, unless you will accept a reduction when the company does bad, a bonus is better and gives more incentive.
@@mado-wh4jv makes sense
the music equivalent of stock images
It's not called 'stock music' for nothing
but at least stock images
can be used for memes
@@pottertheavenger1363 and stock videos can be used as background for the "Skip Ad" button
The only way to inject personality into stock music/images is to make memes out of them.
wdym this shit claps
Searching for “Skip Ad” button at the start of the video.
Yep, it was THAT authentic
Searching for "Skip Ad" bitton in the middle of the video
adblock
@@vodkawhisperer3923 🧐
@@vodkawhisperer3923 TH-cam vanced
Corporate music is also a way to make things weirdly neutral. Some people don't like metal, some people don't like EDM, some people don't like classical music, and so on. Relating something corporate to a "tribe" or "culture" can cringe all parties for different reasons, but by making something NO ONE can relate to, it makes it neutral by being hated, frowned upon or simply being ignored BY EVERYONE.
World Peace through Common Hatred!
@@nerobernardino88 Code Geass but with Music instead of Mecha be like :
@@sephikong8323
Now that's an idea...
@@nerobernardino88 thats how the americans and the soviets were friends in world war II
This reminds me exactly of how people feel about the Corporate Memphis artstyle [which you've all seen: Facebook, TH-cam, etc], how it usually gives the characters no skin tone and strips the characters of identity, trying to seem all encompassing but instead it strips it of humanity and appeals to no one. That's all corporates can seem to do, apparently.
My dad, a music producer for commercials, confirmed that all of this is correct. His clients give him soulless music from other companies' commercials and basically ask him to copy it without getting sued.
Im so sorry for your dad
Bruh how can you do that same basic formula without copying someone else by chance? I think one day someone will get sued.
Damn, F for your Dad.
oh no
your dad's basically doing the same work as someone who writes memorandums over and over for their enterprise. I really hope he's got enough time to compose/produce stuff for his own joy.
As much as I hate soulless corporate music, I also hate it when companies use songs I actually like because then I always associate the song with the advert.
See, the solution here is to hire an artist to actually make real music for you.
Hah, jokes on you, I've listened to so many dumb adverts using music that I like that I've grown an immunity to liking things
thankfully none of the artists i listen to are even remotely mainstream enough to be commercial-friendly so i don't have to worry about that lol
I hate the 123 trilogy ad with a burning passion
Unless it's Volvo's Van Damme split ad. Greatest ad ever made
“This makes us sad.”
“Here at Shell, we are sad.”
*CHORD*
Honestly it'd convince me
Am humon, am not giant faceless corporation, am have feelings too.
Okay Cave Johnson.
ROFL
epicsauceness100 nice reference.
I watched this drunk on New Years Eve, subscribed, binged your content, then composed three pieces (whilst drunk) of corporate music. 11/10.
can you upload the audio files somewhere, I really want to hear it
thats hilarious
Come on we wanna hear it
trust me if i can find this file i'll upload the google drive link
@@grape2337 yayyyy
The “life is great” corporate songs truly do piss me off.
Yup. The reason why I started detesting Ukulele
Honestly, I trully look back to times when it only been a song theme with sentiment. It's unappropriate unwelcome to act otherwise today. Shit happens. What does it mean to be a human? Work, spend, exercise, get a mortgage, do not have opinions or at least keep them for yourself, do not ask questions, smile and enjoy :) The future is terrifying? Black Mirror my ass.
@@pervhertz8116 black mirror whats that? I see a wall or a "window" dipendig what we speak of.
David looked in pain making it
@PixelLightShow my mindset would be death metal for sure
"Humpty Dumpty sat on the wall" conveys some tension that is completely lacking from corporate music. Humpty could have a great fall! It's more like "Humpty Dumpty sat on a pillow." There's no tension, there's no risk that something could happen. All the king's horses and all the king's men are very busy doing important work to maximize shareholder value.
also was i the only one that found that story relly creepy and uncomfortable? like even if it always went on like that, it’s creepy as hell. the dude just stares at you from your window all day every day, and you see him and he sees you no matter where you are.... 😂
I dunno, that does kinda check out for me with corporate music. 'Promise but no payoff' is a really big part of it to me; so many of them are competent enough that they COULD break into something interesting, they just never DO.
Humpty Dumpty sat in a straight jacket in a soft room
^^^ that's how corporate music sound
"Humpty Dumpty is perfectly fine, no where near a wall, existing in a never ending void of flatness from which there is no location that one could fall from any height onto any surface, with soft cushy ground that feels like pillows, and nothing has, is, or is going to happen to him, ever, he's just going to sit there, smiling, perfectly happy with his life, the end."
SomeRandomIdiot i’m not sure why, but that sounds almost dystopian.... 😂
★☆☆☆☆
Examples contained too much personality, didn't make me feel empty enough.
Both of us havent heard enough cliche ads yet, or at least thats what I think.
@@misteryellow9251 Nah, the problem is Tantacrul actually gives a shit about emotion and is an actual singular being with a concise goal, not some monolith making an intern chuck some chord progressions together to pretend they care. His music is gonna be lame but by default they aren't as bad as true corporate shit
I honestly kinda liked the second example. Reminded me of like a neon style level. With some changes it would sound really nice.
Felt the same
Your work has a lack of emptyness
I work as a technician in a venue that routinely hosts corporate events, and they are teeming with this music. As a classically trained musician (and bearer of a soul), I experience such torment on a daily basis.
F
F chain commence
F chain end
@@SeptemberStranger28
No. F.
@@SeptemberStranger28 F
Wait until "CorporateWave" becomes a thing 5 years from now
Well there’s officewave
Ah, yes, harkening back to the days things like "offices" and "jobs" existed and there weren't any roaming gangs of cannibals or the global water shortage.
AKA non-ironic Vaporwave?
AAAAAAAAAAAAAA
office-core
This is every COVID-19 related advert airing right now. In fact, IKEA has one with this choir in the background going "oo-oo-oo" that was used just a few months ago in a Christmas ad.
What the heck? May god have mercy on our souls lol
“these are unprecedented times.”
Nat B “Especially now”
@@sprankymedia9959 "Now that we've convinced you that we're totally not a faceless corporation that only cares about making income again, please buy our products and feel good about it"
Whenever I see one of these commercials a little bit of me dies
Ukuleles and whistling is the worst.
The problem is they've been overused in early-mid 2010s marketing ads trying to portray a trendy hipsterish twee image.
Just reading ukulele and whistle in the same sentence is giving me PTSD
@@IHearthCodMW3 so you dont wanna hear about my HILARIOUS Dog Vlog story?
For real dude, if a music have whistling i insta-hate it...
Also, when they put those "ooh-oh-oh" chorus be it on the main line or back vocal, like the 2014's coca-cola ads for the soccer cup, with those annoying ear-worm back vocals:
th-cam.com/video/1b_Q1gqqkNs/w-d-xo.html
And it's worse when it includes clapping.
Damn, this kind of crap ruined clapping.
Maybe it’s just me, but even despite him trying to make corporate music, it still has a SMIDGE more personality than actual corporate music
Well yes you can't truly craft soullessness without first destroying your own. In this case the soul of it is how its satire.
The whistle one in particular sounds like a parody.
Nah, he got it *really* close.
Probably because corporate music is produced by a team rather than a single person
It’s made to be perfect and literally all good music isnt
the ostinato sounded like a sick sonic intro
I'M HAVING A NEVER-ENDING PTSD FLASHBACK TO WALMART ASSOCIATE TRAINING
Oh no. I feel sorry for you. I hope that you got a better job.
MechaMicro Thankfully I did, thanks pal! :)
Walmart truly is soul crushing
The disgustingly upbeat and cheery whistling tune describes Best Buy training videos horrifyingly well.
That's where I work. It sucks :)
Has everyone noticed every single advertisement for a car is the same
Yea Yeaaaa Yeaaaah!
Not everyone. Philbert Dunham of Castle Valley, Utah has yet to really notice how all car advertisements sound the same. Experts generally agree that this is due to the fact that he does not own a television
Other than that, yeah everyone has noticed
IDK what you talking about..but I actually have an idea:
They go like this: the car going around an empty metropolitan, or dirt road (depends on the purpose of the car), there is some kind of inspirational speech going on the background
kevin steel because all these crossovers and suvs are the same
Because there aren't a thousand ways to sell the same thing
When he said "Bo-ba-whay" I felt that 😔
😔✊
Pseudo-African faux-spiritual.
Honestly misheard it as “Wake me up!” Until Tanta says the made lyric more clearly. Then I started laughing because it was even more contrived than I thought.
@@Adr16n1122 i heard "oh, *away, aaaaaahhh* " like feeling free or smth
- Mcfat - I thought it was saying that too
tbh as much as it sucks im kinda glad that corporate music exists. i wouldn't want to associate the good stuff with amazon or something
Corporate music basically says "I love your lack of energy, go girl give us nothing!" but unironically
"Are you depressed? Don't be! *KEEP WORKING* "
@@grod5998 "But you do have a purpose in life! You're a _valued_ _w_ _o_ _r_ _k_ _e_ _r_ and our music agrees"
"Avoid development at all cost" hehe that's a corporate joke if there ever was one
"Development" means "software development" to this aging software developer. And, yeah, we ain't cheap.
Powertampa I just noticed the joke 😂
700th like
@@dabeamer42 yes, even the richest corporations out there want nothing to do with the overpriced IT sector
@@512TheWolf512 how is it overpriced
I friggin HATE that specific type of commercial jingle that has acoustic guitar matched with bells. I've seen it in grocery store commercial music, and insurance commercials. It's the most saccharine godawful drek, I can't stand it.
Or the dreaded TH-cam how-to video "ukulele and glockenspiel"
I think you're talking about Carefree by Kevin MacLeod, the master of corporate music, praise be to his name
How's the super hostile going?
doobi Kevin Macleod makes incredibly boring music, but it isn’t corporate music.
Ooohhh this one? th-cam.com/video/X5Vyie1G0Mg/w-d-xo.html
I feel corperate music is kinda like a Dhar Mann video. It makes you feel good in the moment, but after it's done and you think about it you realize that there's really nothing below the surface and it doesn't actually help or accomplish anything.
I’ve never really been able to describe the vibe of Dhar Mann videos until this comment so thanks for that I guess
Sanctimony, the illusion of virtue.
@@brainbomb. Never new there was a word for that concept. Thanks.
Art isn't meant to accomplish things. It evoked feelings. The idea that "it doesn't actually help or accomplish anything" can be applied to >95% of art. Also, if it makes you feel good in the moment, then it fulfills it's roll as art, and you like it. It's not bad to like something just because a middle aged TH-cam man tells you that they don't like it. Don't feel like you need to cover your emotions up, or "disprove" them with logic.
That's inferring a Dhar Mann video would even make you feel good in the first place, it's all garbage
"here at shell, we are sad."
the part about the oil companies pretending to care about the environment is stupidly accurate
but money makes us happy!
Didnt expect a JoJo refrence on a Tantacrul video yet here we are
"boy the environment sure is getting bad. if only we knew why. please buy our fossil fuels stolen from other countries."
"what? no we aren't going to do anything about it. what do you take me for? a decent human being?"
"Here at Shell we are really sad at the consequences of the things we do, which is why we will keep doing them, but with a sad face. Look, this man in a suit is scowling! Hear those violins! Violins are sad aren't they!"
Another type of corporate music that drives me nuts is the "techy" one that just uses some synthesizer arpeggiator to show how futuristic it is.
Electro trance with an A E F#m D chord sequence
Anyone have a link to an example? I'm curious and don't know shit abt music
I'm a diehard EDM fan, and I agree with this. It's ironic because I enjoy electro house and whatnot, which is basically what corporations are trying to shove at you, but they took away all the "go crazy" energy and watered it down so much to the point where it's not even designed to be listened to. It's just made to accompany an advertisement.
(This kind of music usually falls under the subgenre of downtempo)
This one is kinda hard to avoid I think. It's so ingrained in people's minds that futuristic music isn't futuristic at all if it doesn't sound like something out of the Tron: Legacy OST. If you don't do this people will criticize you for it, and if your trying to sell a product for whatever reason not doing this could hurt that goal.
Sometimes what the general population thinks music is can be a problem as well.
Have you ever watched the newer Voltron series? It's not a great show but it was pretty popular for a while, despite having some of the most generic music I've ever heard in TV.
@@r.u.s.e3586 I get what you're saying, but I've see lots of people say they dislike music with too much autotune. That they want talent. So that's good. The techy music, I think people mostly try to make it for futuristic themes or entertainment. Tho I dislike it. Skill, such as at instruments, is always timeless. There's still endless songs you can write with that.
honestly ads nowadays are so bland and unoriginal I'd be more inclined to buy their products if the ads were more straight forward and honest. "look at our new car. it's pretty cool. quite comfortable as well. cool. don't buy other cars. buy our car because it's cooler".
You can blame that on corporatives as well. Publicists have to follow the brief, and if the brief is extremely limited (they are 99% of the time due to CEO's don't know shit about art or how normal people work), then the ad will end up being extremely generic. Like Banksy once said, people who work on advertisement are some of the most creative people on the planet, but they waste their talents on something that restricts their creativity way too much.
The last time a commercial actually made me want to buy a product was a coke commerical with no audio but the song Make Someone Happy by Jimmy Durante
What you described is pretty much how Carlton Draught make their beer ads
th-cam.com/video/_wM2c3WtDjQ/w-d-xo.html
I'd much prefer it if ads actually gave one reasons to get the thing. Just straight-forward technical information and none of that "Peripheral Route" bullshit of trying to evoke emotions in the viewer that they now connect with the advertised item.
"Hey there. Here's our new Vehicar. It comes with 5 seats as a standard, which can be flipped for up to 7 seats in total. Our new V8-hybrid engine can run 100 kilometers a gallon and 150 on a full battery alone, with topspeeds of up to 230 KM/H. Available at your nearest cardealership for $15.000€."
"Here's Dark Punch 3: Fist of the Dragon Fury! Fight through a gigantic open-world with a team of 4 rag-tag characters in their quest to defeat the demonic sorcerer Ochaidon and his army and save the ancient lands of Marikami from doom. This open-wold action-adventure features third-person melee-combat, mechanical and magical gadgets, a parcour-like movement system, and hours of fun." (Come to think of it, that's pretty close to 90's and early 00's game-ads)
That's why I actually like the reeces commercial cause of how sassy the guy is
Aperture Laboratories has more emotionally moving advertising than every single big oil ad.
Shit, you're right.
AND they're cooler and more awesome.
They have a few more ethics than regular companies after all, and they’re honest about what they’re doing.
They’re also bankrupt in this capitalist society but yknow
Their music at least had soul. Granted, they took it at face value and literally transplanted a living soul into the music, but yknow, still soul.
@@thedarter I mean, Aperture would probably put AI in instruments. That counts, right?
Can I say that this actually applies to all corporate art. Whether it's simple, easy to digest flat shapes and lines that somehow feel so businesslike, or the strangely painful smiles that every actor whether in poster or video has plastered across their face.
it's a recipe for a genre of horror I don't think we've properly tapped yet. There are some notable ARGs that make use of it, but I think the well is still deep
@@Romanticoutlaw [it's a recipe for a genre of horror I don't think we've properly tapped yet. There are some notable ARGs that make use of it, but I think the well is still deep
] i think books would give the best effect/impression.
@@lunyxappocalypse7071 you really dont have to quote the entire comment lmfao
@@lunyxappocalypse7071nigga really quote replied on youtube
@@spimblessome... people, will delete their replies when they are losing arguments, so its a good practice online
(old person's voice) This is a message: (soft piano music plays)
This is a message to our firefighters, (show firefighters smiling in low motion)
our construction workers, (show construction workers smiling in low motion)
our police officers, (show police officers smiling in low motion)
our first responders, (you get the point)
our teachers, (slow motion class)
and especially our mothers, who are working so hard in these uncertain times,
Thank you. :) (Piano music ends, and brand logo appears on screen, with the slogan: "Believe, beyond")
also, buy our cheeseburgers
_Shell logo appears_
Every ad ever.
Also, wait a second. Aren't you the shitposter on all of Retro Core's comment sections?
Like every 2020 commercial starts with "During these troubling times..."
@@BogusmanTheSwagman I saw this one McDonalds commercial that was a slideshow (of course) of people giving each other happy meals with some guy saying something along the lines of 'Even though a lot has changed, it's nice to know, a lot hasn't changed at all'. It felt so pretentious.
"Amazon rainforest is dying. This makes us sad, Here at Shell, we are sad." ahaha
Lung cancer is increasing. That makes us sad. Here at Marlboro, we are sad.
That was such a good line
it's like they weren't even trying
we are sorry
They always state the company name at the end, so as not to make the irony prevent you from supporting their "sincere cause" from the beginning of
Does anyone remember when commercials were kinda fun and wild? And brands and websites had fun icons and colors even if it was a "professional" site?
And then everything lost its color. What happened?
Edit: grammar
Edit 2: "creative stillbirth" is a line I am stealing. Thank you for that.
Being unique and quirky doesn't get you the most customers, doesn't get you the most profit.
My immediate surroundings make fun of me for constantly pointing it out, but whenever you look at our current state of affairs and wonder "Wait a minute... Why did this stuff become worse over the last 20-30 years?" it's basically always capitalism getting its hands on another industry.
"Why does public transportation suck?"
It got privatized and the different owners care more about their own profit than customers.
"Why is energy so expensive?"
Again, there's a comitee of like 50 dudes playing manager and CEO of energy companies that need to make a profit.
More important than people being able to pay for heating in winter after all.
"Why is telecommunication infrastructure so lackluster?"
You will not believe me when I tell you this...
Important to note that the concept of capitalism itself isn’t a bad one. The issues we see today are growing monopolies and diminishing competition. When everything is dictated by almost the same handful of elites, you get this whitewashed, uncreative blather with only one purpose: increasing profits at all cost.
Ideally, capitalism would involve equal opportunity for all comers to compete in the national/global market. But that’s been slowly eroded by laws pushed by lobbyists and more takeovers by the same few companies.
@OneBiasedOpinion
Good point, but I think that capitalism is always going to lead to this current situation where monopolies leave next to no space for competition. It’s like a game of Monopoly - corporations get rich for whatever reason (sometimes just chance) & continue to make money simply by having enough money to expand, while other businesses stagnate. It can even continue through generations with nepotism & family-owned businesses & so on. I feel like a system that allows these sorts of things to happen can’t be inherently all that good, though I could be wrong
@@fuzzyalba5419 fun fact, Monopoly was literally made to mock capitalism
@@OneBiasedOpinion "Important to note that the concept of capitalism itself isn’t a bad one."
Yes, it is. Capitalism will inevitably lead to the situation we see today.
"But that’s been slowly eroded by laws pushed by lobbyists and more takeovers by the same few companies."
Exactly. Capitalism will always concentrate the wealth into the hands of the few. And once that has happened, those few effectively controls not just the market, but also the government.
Honestly, I think the problem with your version of a couple of the "nothing music" songs is that they're a bit too good. Not amazing, but that synth bit at 12:50 is mildly interesting. Can't be having that.
I'm bothered by the fact that I liked most of these pieces... I don't know why, either.
{Troubadour} You're just boring I guess /s
@@Denter86 Don't feel too bad, I liked them too, in a way. They still count as music in the strictest sense of the word, and are designed to be strictly "enjoyable". This music evokes the same feelings in me as someone giving me plain water crackers or a standard balloon (monocolored, round, average size). I release a single endorphin because this gift is better than nothing and not offensive, I say "nice." and then forget about it. It evokes nothing else, and that's the problem with it.
@@thegreatgonz4742 Thank you, that's very well put. I think that's a better explanation of how they made me feel than what I could have given.
I feel like that synth lead could actually be really good if set against some ambient backings. It reminds me of something off Cluster & Eno.
I come back to this vid after hearing a torturous amount of COVID commercials, they have elevated from pretending to care in the music, to pretending to care about you, which makes me, a very unhappy boy
DUUUUUDE, I'm just sitting at the dining table trying to eat and my parents have the TV on because they watch the news a ton, and this one F//ord (the trucks) commercial keeps coming on and the music used in the ad uses the SAME format as Tantacrul used in this vid. it fucks me up
This stupid Uber eats add
how could a song make you think companies are pretending to care about you? i know they dont. but how do you listen to a song and just hear "hmm yes i hear corporatism"
@@cowboymooman8776 It's called
Association.
The music they use has a very specific tone that when I hear it played over an add kicks me in the back, hits my fight or flight instinct and makes me want to scuttle into a hole sideways like a crab to escape the impending doom.
@@elvingearmasterirma7241 i guess i get where youre coming from. that ukulele tune makes me want to vomit
How to play ukulele with no soul 😂
Hi David. Perfect pitch: When you toss a ukelele into a dumpster and it lands on an accordian. :)
David, you looked very pained when you played that ukelele part. Did it kill your soul to make the corporate music, or was it just the instrument tuning?
@@aaronclift Why not both?
You guys have a future together blasting out corporate music until your retirement days when they'll award you with a tuner ;)
I love how he edited you into the fake advertisement at 13:02
I had an ex who once confessed to me that she actually likes this kind of soulless nothing music. Me an ex professional musician was struck with horror that day.
That ex has no soul then.
8 billion humans, man. Remind yourself of that number when you think "There's no way someone likes [_____]"
That explains why she was your ex
I would even go on to say that a majority of people saw nothing wrong with all of these examples of corporate music and would definitely react positively to all of this music as it is "quite nice".
Remember, if you actually have taste, you're basically an alien. You'd do well to remember that
No wonder youre divorced
when the rainforest dies we are sad. we are sad because we have less rainforest to destroy.
sad
That's South Park-tier satire right there. I almost re-heard that in Trey's voice.
@@DashsChannel wow thank you, I had no idea that many people would actually like my comment
What a shame!
Time to break out the synth
I read it in the voice of the pig off Disenchantment.
saaaaad...
can't begin to wrap my head around the soul crushing research you had to do for this video
It was rough
Worst part must have been the recording session at Tottenham Hale Station. What a depressing place.
7:36 Those “Bo-Ba-Way” sounds so authentic that I thought you took it from an actual ad.
mushroomdude123 I thought he stole the music from my church!
The guy thinks he is a good composer. ayayyayayayay!!!!
Johan Neeskens th-cam.com/video/soidcaz6G50/w-d-xo.html
@@todabsolute I KNEW it had to be a Jojo reference because of the "ayayayayay" from the previous reply...
@@johanneeskens2759 ?
With the track that started at around 10:25 I was like "hey this sounds like the start of an actual decent song" and then there was just no meaningful progression and I love how _perfectly_ that fits the point you're trying to make.
The fact that this is so dystopian and yet so true is very sad, yet hilarious at the same time.
Box We truly live in a boring dystopia
it´s not the best choice, it´s spacers choice
Ah, like a clown's death... Boy we truly live in a society!!
Fucking capitalism, man
Why distopia? I think total corporate control is yet to be here
Ive been working on an RPG maker game about Commodity fetishism
and have been struggling to figure what kind of music to use.
Figured that one out.
Is there a website or blog where you talk about the game?
yeah keep us posted on that stuff dawg
Is it like Recettear?
Can you please keep us posted on this? I'd really like to know how this is going
surely you want a vaporwave soundtrack
This is gonna sound weird but this music sounds just like those fake "inspirational" quotes people post of Facebook. Even the lighting sounds like it.
I can smell the middle age mom perfume from the music
_"Becoming more doesn't mean you're not dead"_
@@vaclavjebavy5118 -A live body and a dead body contain the same number of particles. Structurally, there's no discernible difference.
@@Karl_Marksman not for long there isn't
@@glumbortango7182 Am I just too high right now or are you being deliberately confusing with your double negatives?
Few things are as good as a parody that's indistinguishable from the real thing. It brings such cynical satisfaction.
Corporate culture is just so depressing - all the pretending; office politics; ass-kissing, etc. Left my job ten days ago because I just couldn't stand it anymore.
I started working for the government and everyone is pretty cozy outside of public interaction because we know we can't get fired outside of holding a coworker hostage at gunpoint.
I tend to stay a little while to observe, but usually i leave when it breaks my values, i try to filter for a while, but after it is Nyah, that is not for me, again. Little secret told loud, there is no company where you will not feel it, it is in DNA of todays ensemble of artificial organisms what we call the society. Just stick to your critical thinking and pick the fights you want to fight for. But we are stuck and kind of screwed and it is Time To Pretend :D
Good on you dude, hope you find a better job that isnt quite so soulless
I kept mine because I can't stand being homeless
@@B3Band You know there's something seriously wrong in the society we live in when we are forced to work for corporations we hate because otherwise we'll end up homeless
Oh, there is one type you totally missed. It’s the “hey, our products are for people who have attitude”- blues type of thing
Def!
This genre needs it's own video. It's everywhere now, even on Spotify's playlist of modern rock music. All this songs are almost exactly the same.
Truck month music
Like the old meme of the fake ford truck ad with the instrumental of "do I wanna know" by the artic monkeys in the background?
Wait I need an example
Is literally everyone on this planet tired of car ads that act like families live in their cars? Yes? Okay, just checking.
Or as if people enjoy driving around in said car and showing how the workd just flies by when you enjoy your car.
Like its a fucking car... a way of transport from A to B. Its nothing special and never will be special. Its an invention to take us to places quicker. Thats it. Why they gott be so hyped and happy about a can on wheels
Going by those car detailing videos, some people do live in their car. And then never clean it
@@cherrydragon3120 i dare say that a mustang gt500 is very much special.
@@cherrydragon3120 the existance of cars that are purposed to more than just going from point a to b, sports cars for instance, means that there is people who enjoy driving, enough of them for companies to sell cars geared towards that, maybe not so much nowadays (im looking at you mitsubishi) but yeah
Car guys exist
@starshipeleven its only illegal if youre caught.
i was watching this and enjoying the effort he put into the critique until i realised that this is literally how i compose my music rn 😭😭
You're still a human, even if you make it like this you still put your individuality. You'll get better 😊
Hey, at least you don't compose exclusively for big corporations.
Might be late given that this was a year ago, but starting out recently myself, id say (and i still have to get this into my head fully) that you shouldnt be scared to work with tension, it may sound like shit on its own, but all that matters is how it sounds in context, since that is how the final audio will be
"Here at Shell, we are sad." - tantacrul 2019
I had to pause the video because I couldn't stop laughing at that part.
Hot take: this joke is the same joke as south park did on BPs apology video after the deepwater horizon incident.
"Here at Shell we are so incredibly sad that we are gonna leave tons of toxic waste in the North sea."
I laughed the shit off of that part 'cause in the last weeks there have been several beaches at the northeast coast of Brazil being polluted by this really bad oil leaking - and recently people discovered barrels that have the Shell logo on them near the coast of those beaches. Fun fact, this is all happening just after that whole Amazon crisis we are still facing here (and that was also covered in the joke). Pure gold lmao
About the “life is great” music... you forgot the clapping. The worst part
No there is clapping xD
@@aiiiia9971 it's because he didn't talk about it
There's clapping in the nothing music at 12:47 even if he didn't mention it
the clapping is a signature part of corporate music. I can't even count how many times I've heard the annoying clapping in adverts
Or the finger snapping
So basically, using adblock leads to having a happier life.
true without any doubt
Never thought about, but it is probably true - since I don't watch TV anymore, block ads everywhere I can - then always when some ad somewhere leaks through to my attention, I always feel offended with thoughts like "Do you think I am that dumb, that I would not see through your BS?"
Dont use an ad-blocker. It may be annoying but for most youtubers ads are their only form of revenue.
Ik This is a joke but you're right yeah.
@Léo Legrosnono Suit yourself. As annoying as ads are they keep TH-cam free. Fair enough for big channels, but for little channels they rely on ads to get paid for their work they put in.
i absolutely love how after the intro and the "Kill Me!" it changes to music that is superficially similar to the corporate music, but you can immediately feel so much more energy and care put into it. what a beautiful and succinct way to make a point.
let's face it: companies should be honest and start using vaporwave for their ads
Vaporwave is way too edgy for these people.
For absolute honesty a darker, cyberpunk-esque outrun would be better. Just to remind us of the corporate dystopia we live in.
@@significantharassment no to that because I actually love the Outrun genre and I don't want to hear Perturbator in an air freshener ad.
@@angeleaterstudios1004 i'd buy myself some febreeze if i got to hear some h o m e on the tellie
I feel like they'd do that to pander to the Youth
Its kind of funny that your handcrafted examples of soulless music are far more emotionally charged than any corporate track ever produced.
That's because he actually is a human being with a soul
I don't think Tantacruel could even produce anything bad. It's just impossible for him. He's too good!
@@theclothpuppeteer8869 unlike corporations, who are soulless (but definitely people.)
I unironically want a full version of bobawhay
Yeah
Sounded way to much like an actual OST for something with effort put into it to be generic elevator/office stock music
In my experiences, ‘corporate’ music can normally make me feel the desired emotion (may it be inspired, energised, whatever). However I will always notice that I’m being "told" to feel it, instead of interpreting and feeling the music for myself. This removes the magic, and I feel manipulated instead.
well it's hard not to react to harmony
This is how you should feel since that's exactly what's happening. I enjoyed TV more before I realized it.
Isn't that almost any music -- or entertainment content -- in general, though? I'm studying animation but nerd out about all sorts of aspects of movie and show making, and the more I learn and practice, the more I get the impression it's all a recipe of "story you want to tell + making the executives happy + manipulating the audience to feel what you or the executives want them to feel."
It feels like mind control: Your brain knows its forced and hates it, but somehow the desired emotion STILL gets triggered
@@alanaflynn8878 I think the difference is that, you can still make the story you wanna make to an extent, but with the music it HAS to be a certain way.
So just remove the "story you want to tell" part of the equation for music and I think you're set.
I think.
that "Kill me" section made me incredibly uncomfortable and caught me off guard so bad
that was amazing - you should do it more often
he does do it... a lot
yeah that was a genuine jumpscare
U R an idiot. Srsly.
U too??
plot twist: this video was a commercial for BoBaWhey Industries
Hahaha
Or for Cause Marketing. Sounds like a sweet gig, honestly. All you have to do is sell your soul and you'll be rich :)
here at BoBaWhey, we feel that if a drink is enjoyable, no.
That's why we created the first bubble tea / protein shake hybrid.
leading the world, with synergy.
You joke now, but just wait until they start making boba out of whey protein
@@nickc3657 that's just cottage cheese.
This makes me wanna start a company and use death grips in my pitch.
Noided Inc.
You want the death grip sydrome?
You Might Think He Loves You for Your Money but I Know What He Really Loves You for It’s Your employee of the month reward.
I'd use Einstürzende Neubauten
IT GOES IT GOES IT GOES IT GOES
Not really feeling this new Imagine Dragons track. The whole talking instead of singing thing is dumb and that's the worst Scottish accent I've ever heard.
I had to read this 3 times to get the joke, but it was definitely worth.
Haha. Good sarcasm level.
@@althejazzman less sarcasm than you'd expect. I took far too long to realize that first bit wasn't an Imagine Dragons song...
Brilliant.
Was literally just thinking that it sounded like imagine dragons and Bastille mixed together
Not only the music gives me some agony, but the images of nature/society/whatever are always the last nail on the coffin
Ps: thanks for the monster trucker music 🙏
You never mention the infuriating clapping in every single one
I was laughing so hard I couldn't hit the like button
Mate Product A MAN HAS FALLEN INTO THE RIVER IN LEGO CITY
Mate Product HEY!
finger snaps too
Mate Product PREPARE THE LIFELINE!
"Corperations are people too!"
Not until I see one executed
bring back the guillotine! DaSharez0ne was right!
inshallah ☝️☝️
General Oil?
Atari?
sears was executed. by it's own CEO too.
When the Ukelele clap combo part came I actually shouted ‘OH GOD NO!’
Lmao
@@Hopeofmen small empire hmm? 🎖
Corporate music is perfect to study to. Years ago (mid 2000s), when I had to study intensely for long hours to pass my state's bar exam, I decided I needed background music, but it couldn't be Jazz, or Hip Hop, or Hard Rock, or Western Classical, or Reggae, or even Heavy Metal either because I liked all those genres. I chose the music of Spyro Gyra- a band you hear on Lite Jazz/Easy Listening stations, which I never liked for years. In the beginning it was perfect because I could focus while this weak sauce easy listening jazz band played in the background. Then, something annoying happened....I started to LIKE IT!! Spyro Gyra's music is a lot more complex than I thought and after a few weeks, it started to distract me. Now I'm a huge fan of Spyro Gyra, but listen to ASMR beats instead to study.
I love how 4 minutes in we're already taking about human sacrifice
*The church of Moloch approves*
🤣
"Aren't we all-"
Only 4?
I thought that was going to be an exaggeration
“Huh, human music.”
I like it.
Accurate
i think Mark Zuckerberg likes it..th-cam.com/video/2GnrzU8QEII/w-d-xo.html
this made me laugh....alot....you summed corporate music up perfectly
ma man
It’s like laugh tracks in shows like The Big Bang Theory. People don’t like hearing it, but take it out and the silence in its place makes it seriously transparent exactly how uncomfortable the entire situation is.
The big bang theory is at least funny if the laugh tracks were cut out and the awkward silences removed.
THE EARLIER SEASONS I'm not saying I think the show is good I mean when it was first shown and it was a funny concept
@@JacobKinsley TBBT is, and always has been, as funny as cancer. It's the awkward silences and troweled-on laugh track that papers over this obvious problem with an alleged "comedy".
Silence is preferable.
Still don’t like TBBT but to be fair they know a laugh track will be added so they purposefully pause when shooting it. So just editing it out isn’t really a fair comparison to a non laugh talk track sitcom just because they never would have acted and shot it like that if there wasn’t going to be a laugh track. I don’t think that would save TBBT specifically but that still has to be taken into account
Is it bad that I kinda like this show? I mean, I don't find it the funniest shit ever but it's entertaining at least.
The lack of progression also means it's super easy to edit, extend or abridge to fit any video length. It's the music equivalent to the "big tech" artstyle, which one of its reasons for existing is that the lack of details make it easy to animate.
Your corporate ads are like something out of Interdimensional Cable.
This vid was already spot-on, but boy oh boy, watching it during the current near-identical wave of Covid-19 "We're Here For You" ads is extremely potent.
I already hate them, but the sudden burst wave of these ads makes it worse.
*Plays Soft Piano Music*
''In times of uncertainty...''
"Here at Shell, we are sad." 10 million bots collectively crying.
bot.cry();
They're crying because they saw their graph of profits was not accelerating fast enough
and it uses the same chord progression (in the same key!) as Bo-Ba-Whay.
That made crash sibelius!
Bot: Response. Cry Tears. Cry Loudly. Hope it will trick Humans into crying too.
...
Why are they not crying?
The whole 'humpty dumpty' skit so perfectly encapsulates the feeling of corporate music. I'm probably stealing that analogy :P
I'm impressed how annoyed that whistling sounded at itself.
LMAO intentionally annoyed XD
“Here’s some monster truck music”
Shit man I needed that
it's awesome, but is its awesomeness any more creative than the inspiration of corporate music?
@@ernstschmidt4725 why is being deep or having hidden meanings a virtue,do you see music as a means to an end,or do you think it has a value within it?
@@zyadhq8672 why are you asking Ernst? ask that to Tantacrul
saved the day I say
@@ernstschmidt4725 It at least tries to convey an actual feeling lol
Corporate music: like Shutterstock but for music 😏
Shutterstock sells music as well.
Except shutterstock can be funny to look at, but never listen to
c'mon, you can find some truly bizarre images in obscure corners of Shutterstock. Nothing weird is allowed in corporate music.
I work in the advertisement industry and we use Shutterstock for basically everything
Shutterstock is stock photos. Corporate Music is stock music. The fact that stock music is made for similar purposes to stock photos is not surprising.
The music at the start of the video sounds so truly corporate that I didn't even notice that the actual ads before the video had finished. It's scary how accurate this is and how soulless music designed to sell stuff is everywhere.
This is hilarious. I've created a number of these exact generic music filled videos for several jobs now, so I'm partly to blame for this. I'm also a guitar player and into experimental styles in jazz/rock/metal etc. It goes against every musical bone in my body to place such soulless music into the videos but one of the main reasons why it stays that way is because A) it doesn't catch any viewer off guard and offends no one, always important, B) it's easy to work with if I need to cut or lengthen a video - many times I need to add a few bars or cut a few off the ending to make it fit some requirement set on me, and a simple predictable building tune is easy to do that with. Especially for editors like me, spending time futzing with the audio is not time I usually have on these projects, in fact I usually take the tracks as they are and cut them in Premiere, I don't even take them into a separate DAW even though I have one I use personally. Also C) Even if I pay for a track, it's usually like 6 bucks or something easy to justify. Getting rights to better music or if they were paying me to write something on my own would be cost & time prohibitive most of the time.
Anyway great video!
Haha, you just described exactly the corporate concerns and incentives that people dislike about "corporate"! Thanks for sharing :)
@@Ermude10 These kind of mundane concerns are also why corporate logos tend toward flat vector graphics. Companies want a logo that will work on a webpage of any color, something which can be converted to two-tone color, something that can be engraved on corporate awards and gifts, etc...
The practical corporate concerns really limit the viable options for artists, which leads to a recognizable corporate genre or style. And the perception of the art being corporate by consumers makes it seem more soulless than it already was.
@@DoubtX No doubt about it! ;)
What I genuinely want to know is how genuine music can offend someone. Lyrics, yeah, I can see, but the music itself?
On the other hand, cutting stock videos to experimental rock would be trippy af. Imagine suited men jumping around smiling, while the videos are rapidly cut to some Hella or Daughters...
There is an album called “Farside Virtual” by James Ferraro that perfectly encapsulates the emptiness in corporate music. It takes many of the tropes of corporate music from the 90s and early 2000s and turns them up to 11. It is one of the strangest and most anxiety inducing albums I’ve ever listened to and creates a super enveloping and terrifying atmosphere.
Wasn’t that album one of the predecessors to vaporwave?
@@keyboardstalker4784 yup
FebreezyXD James Ferraro is so ahead of the curve
I’m curious... yet immobilized by fear when I contemplated this...
@@keyboardstalker4784
Hum... Makes sense.
the emotionless music is like 99% of the reason I hate advertisements. There's so much good music out there why you have to make the least musical music I've ever heard in my life.
And then they use classical music, and you're happy... until you realize it's one of the most overplayed ones, like Pachelbel's Canon in D or Vivaldi's Summer or something. For fuck's sake.
Not saying those are bad pieces of music. Just... find something else, please. I want more diversity.
Actually, no, because then, I'll associate those pieces with corporations and I'll hate it.
The only cooperation that avoided this problem was f r e e that’s free, credit report dot come baby!
@@Mercure250 Wait until we get Tchaikovsky's 1812 Overture on an ad. Now that would be interesting . . .
@@couriertx I remember those ads . . . they were interesting to say the least, and now that you have mentioned them, I can almost remember most of the words.
It's always either that or the safest, most bland pop music ever. Like some Imagine Dragons or some crap like that
As a video editor who frequently looks for music on AudioJungle for different projects I often run into these strange kinds of music tagged as "corporate" and never understood them: I learned from the years that when a music has corporate in the title and/or tag, it means that the music is really bad but these have really big numbers of sales so it made me curious who uses these and for what reasons. This is why I started to search and found this awesome video, thank you very much for the clarification :D
It sells very well on stock music sites so people always make it. It all sounds the same but Not all Corporate music is bad. There are some producers trying to jazz it up and bring these corporate companies into trying new things.
You know how there’s stock photos?
I call this genre *stock music*
how the hell are we supposed to make memes with it?
Lore Restful Like this:
th-cam.com/video/ybZ9PVcf6X8/w-d-xo.html
That's a little insulting to incompetech, but I see your point....
That is actually literally what it's called :D
Check out premiumbeat.com for example :)
your comment must be one of them *stock comments* .
I grew up in middle-class urban India. I am privileged and had no big challenges to overcome. However, the power of contemporary consumer culture is to convince anybody that they should aspire for more. In that spirit, corporate music was to me part of a representation of a certain world beyond my immediate reach, something to aspire to. A world of the kind of futuristic scenes you show here: a night cityscape mottled by colourful techno lighting, antlike automobiles zipping through the scene with the confidence and precision of a civilization that has made it to the finish line, sleek surfaces and purposeful, defined edges on technological artefacts that I don't even know the function of... Corporate music gave it the perfect finish. It wasn't nothing music; it was the music of an ultra-advanced civilization that didn't have any more needs to fill. The music carried this spirit by being perpetually "resolved" or "arrived", with never any tension intervening. Now that I'm disillusioned of this myth, I feel nostalgia for that belief I once had. And this sort of music stirs up that kind of nostalgia.
Written by Fukuyamians, for Fukuyamians
It's no coincidence that the most free societies (the UK and US) also have the most powerful public relations industries. Too much freedom has been won for the general population to be controlled by force, so instead they have to be controlled in more subtle ways.
"The 8-hour workday is too profitable for big business [...] because it makes for such a purchase-happy public. Keeping free time scarce means people pay a lot more for convenience, gratification, and any other relief they can buy. It keeps them watching television and its commercials. It keeps them unambitious outside of work. We've been led into a culture that has been engineered to leave us tired, hungry for indulgence, willing to pay a lot for convenience and entertainment, and most importantly, vaguely dissatisfied with our lives so that we continue wanting things we don't have. We buy so much because it always seems like something is missing." - Your Lifestyle Has Already Been Designed
@@alexshih3747 I am replying to this in my car on lunch outside Safeway. You make me sad. You are also, completely correct. Thanks for the reminder to try to get a better job. It's exhausting how often I have to force motivation.
@@alexshih3747 thanks for sharing. Come to think of it, living a life that's all designed isn't new to humans. It's just that people in pre-industrial societies didn't delude themselves otherwise. And they didn't have systemic forces encouraging them to be discontented or greedy for more. We on the other hand constantly want the next thing and never feel satisfied, and all this comes with the delusion of being free to choose our lives.
@Karl Oreta thanks for empathizing.
If you’re too lazy to make nothing music, just slap one of these pieces on your corporate video...
Bach, Cello Suite 1 Prelude
Bach, Prelude In C Major (well tempered clavier)
Vivaldi, Spring 1st Movement
Phillip Glass, Opening
Ludovico Einaudi, Pretty much anything by him
The Cinematic Orchestra, To Build A Home
Coldplay, Fix You (instrumental)
As an added bonus, a fun little drinking game. Take a shot whenever you hear one of these pieces during a tv ad break!
Or Satie if you need the big guns
I forgot about that! Gymnopedie 1 is everywhere!
"Opening" by Philip Glass is my favourite piece of classical music, glad I've never heard it used in an ad
You forgot about Pachelbel's Cannon in D. Also heavily overused.
tbh I feel like gymnopedie n1 is very unique compared to these other pieces listed. It uses dissonance to create a melancholic effect rather than the standard relaxed inspirational undertone. Hell, it's supposed to be "Lent et douloureux".
The etymological root of the word corporation is basically: Corpse + Oration
To reframe it in another term, it's dead speak!
So corporate music is basically music made by zombies!
loved by mr crul himself
trust me the zombies are not happy about also
You forgot the ultimate 'feelgood' combo of ukaleles and whistling at the same time.
This makes me tune out like nothing else
@@joseph2000117 YOU .... WILL.... FEEL.... THE ...... WHIMSY!
Can’t forget the bells.
Always the bells.
I swear if I never hear that crap again it will be too soon.
One of those comments you can hear
And clapping. The clapping just doesn't stop
“Let’s make the world a brighter place by wasting our disposable income”
Sounds very dystopian.
'ethical' and forced consumption under capitalism b like
@@Jokoko2828 Plot twist: That's just consumerism.
I skipped the intro because I thought it was a genuine ad
This legit worried me.
It is a genuine ad, it's trying to sell you on bland corporate music being bland.
It's possibly the most effective ad to date.
@@Tantacrul Same here. I clicked on this video and started listening and doing other stuff, heard the intro, and was like "oh I forgot to skip the ad." then I was confused when there was no ad. lol.
I almost skipped the intro, then I was like wait this is the video isn't it
@@Tantacrul I noticed that the intro was you trying to expose the point, but while I watched it my eyes and ears naturally wanted to avoid attention on it. You did a great job on mimicking this corporate shit, especially the generic bland use of words.
this is all perfect. only subgenre of corporate music missing is the 'hip for the urban youth" trap beats and old funky horns music they use when they wanna advertise food and clothing with the cool 20 somethings skating, playing acoustic guitar and the outdoor parties with outdoor lights .
So basically this kind of music is what a corporation is in a nutshell: It was made by a human, but past the surface it has no humanity in and of itself.
It was made by a human who hates life but needs coin to live, the corporate music is a tragic reflection of that
my buddy can't live off his original music so he sells samples to corporations instead
I think that is the actual legal definition of a stock company.
And it explains a lot...
It struggles to maintain humanity even on that surface, at least most of the time. Sometimes there'll be that commercial that's funny, but those are a highlight.
"There is an idea of a Tantacrul; some kind of abstraction. But there is no real me: only an entity, something illusory. And though I can hide my cold gaze, and you can shake my hand and feel flesh gripping yours and maybe you can even sense our lifestyles are probably comparable... I simply am not there."
@@ahhh4117 Corporate *fill-in-the-blank* is a tragic reflection of that. (Apologies to the way-too-few counterexamples.)
That intro was so perfectly horrible. I kept tuning out instinctively.
The human brain has some amazing self-defense mechanisms.
As a musician with a home studio that never thought of this i have the feeling that i could make a living with the information provided in this video
Would it really be living, though?
Why not? Everybody needs a viable way to make a living. On the plus side, you can fund your more artistic endeavours in your free time that way.
tbh as a musician i could but i would never do it because i hate being fake and taking the easy road, id rather make something that connects with the souls of others then help some buisness ruin the meaning of music for a lil cash
@@PontschPauPau3451 Deep
@@Marewig You just missed the point of this entire video. Living =/= make a living.
And of course, your next response is "try to live without money then, duh", which is beside the point. I'm not saying you don't need money to live, I'm saying you shouldn't adapt your way of life to be able to make a living, but rather try to fit your making a living into your way of life.
And then, your next response will be "not everyone is as privileged as to choose the way they make a living", and again, that's beside the point. I'm not saying you can do it with a snap of your fingers, I'm saying it should be a task that concerns you. Regarding the original comment here, making a living is not a good reason to engage in something which shallowness he's aware of.
And then, your next response will be a reiteration of both things I've already replied to, accompanied by some ad hominem fallacy directed at me, which I won't reply to.
I apologize if that wasn't what you had in mind, but in my experience, this is 99.9% of Internet arguments about living =/= making a living. Which just goes to prove the video's point, businesses have affected the way we think, and we sacrificed our originality for a semblance of stability and security.
At first I thought your original examples didn't sound too annoying, but then I realized they would if I had to hear them multiple times a day for several months like a real commercial.
theres the uke but you forgot the worst hackneyed "wholesome" instrument: The Glockenspiel. Corporations love simple quarter note runs up and returning to the initial note. i think i find it more infuriating than the uke now
I know! How could he forget!
Actually worse than the uke lala is the happy whistling and clapping look I am a 30y old hipster enjoying my life music that are all over these uninspirational youtube clickbait videos with their royalty free background music.
All this is in every stolen viral facebook video from parasitic 'media companies'
@@dreamyrhodes There are so many examples which have uke, and clapping AND whistling AND Glockenspiel. Please God, it needs to die.
@@theacochrane5441 They''re probably working for the VHEMT and /or the Church of Euthanasia.
this kinda sounds like the first thing you're ever kind of proud of making in a DAW when you're 14. It's like "it sounds nothing like the stuff I want to do, but it no longer sounds like a cat running across the keyboard with too much reverb!".
it feels like an auditory proof of concept. "So, now that I can do *something*, I can then use that to make something better!"
lol the too much reverb hits home for me. dont forget the mud. sooo much mud.
@@dangergran2566 That's a nice way of thinking of it.
It's the musical equivalent of making a webpage that says "hello world" from your first HTML tutorial
Nah, that has soul, It's clumsy, sometimes horrible, but It makes you _feel_ something else than pure emptyness and hatred
For years I’ve struggled to describe how much I hated music in adverts from a lack of knowledge of the medium, but this video right here has described exactly why I hate it so simply, yet effectively. Great video, keep up the great work
I’ve learned more about music from this music hating video than any other class I paid for
I clicked this to learn about music, not to have an existential crisis about our society and careers.
Xd
Music tends to make you think and feel. Don't worry; this too shall pass.
yep
I’m studying chemical engineering, and I’m worried that even in a career path as seemingly full of creativity and nonlinear progression, I’m still gonna end up right in the middle of this stale corporate culture. At least it’s not marketing, I guess.
@@meowtherainbowx4163 Might want to watch out then, the current CEO of Shell is a chemical engineering graduate.
This video was so well made I almost didn't get depressed with subject matter.
Nice hat, Dmitry.
@@storerestore Howdy pardner
There is something positive about affirming how shit that is and finding connection to others who feel as you do. That's the source of solidarity, the most important thing we have.
@@BollocksUtwat fuck it man i'm feeling it
P*Funk I feel so lost and alone in our hellworld sometimes, it’s at least nice to know that people get it, you know?
David looked like he was in physical pain playing those chords.
True corporate
I was in physical pain listening to this.
He was.
The price of high art.