The Painful Death of BlackBerry
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- เผยแพร่เมื่อ 2 ส.ค. 2024
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Welcome to a new episode of Company Forensics! The reasons why BlackBerrys failed staying as the coolest communication devices aren’t exclusive to them. When one of the biggest phone companies plummets to oblivion, it’s worth analyzing. Find out the story here!
00:00 Intro
00:59 how BlackBerry was born
03:55 BlackBerry Growth and Expansion
05:49 BlackBerry Tipping point
09:34 BalckBerry Demise and turnaround
#startupforensics #Blackberry #startupmistakes
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Script: Bernardo Montes de Oca
Animation: Elena Solís
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Remember when Alicia Keys was appointed as Blackberry's branding and communications director but was caught tweeting how much she loved using the BB from an iPhone...?
Whaat? She had ONE job! 😂
Nooooo!!!😂😂😂😂
Naurrrrrrr😂😂😂😂🤧🤧🤧
@@thesheassheis Real talk... 😂😂😂
@@carta360 You know?! 😂😂😂
This is a classic case of a successful company getting complacent and waking up one day to see it rivals surpassing them.
Tortoise and the hare
Yeah, they literally laughed when they heard that Steve was releasing an iPhone LOL I liked BB a lot and had different ones from 2013 to 2020 but its just dead, now I have an iPhone 6s and am happy with it
Blackberry became a software company, I feel like in a few years we will hear from it alot
Same thing with Harley Davidson.
IE in a nutshell
Blackberry was a game changer in South Africa. Their Blackberry Internet Service allowed us all to explore the internet for super cheap. The keyboard was amazing. I owned four or five Blackberries (one of which was chewed by my puppy).
It's so weird to think Blackberry is so insignificant today.
We wouldn't have Rain's unlimited data today without Blackberry's BIS.
R60 a month is still a flippen bargain!
Hyena puppy? Lol jk.
For 60 rand a month 😭 Sjo, we were spoiled by BlackBerry 😂
Blackberry…the Block Buster of the cellphone world
They didn’t want to get with the times, so they were left behind
you rhymed
the message from the tale is this :if you are gonna have two words in your name you are FUCKED if they both start with b
We studied this as a case study at the university. This company was too confident with their market share to the extent that they were giving lots of dividends instead of spending their money on R&D and new ideas!
Not to mention management spent more time on vanity projects (buying hockey teams)than product.
The real lesson, never underestimate the stupidity of the customers. If you don't abuse it, someone else will and you are gone.
Why stupidity? I'd admit that in the early smartphone days physical keyboards were better than digital keyboards, but around 2010 or 2011 there was no reason to have a physical keyboard instead of a digital one
@@michelecozzarin maybe what he meant most costumers didn't care about the safety
@@riougenkaku1762 that doesnt make sense either. How is it stupid that a non-corporate user would prefer a phone that they can make more use out of rather than a restrictive blackberry when security isnt their top priority
Stupidity of Customers?
no matter what everyone strongly prefer user experience over security. It doesn't mean security is a less concern, but it means security is given less priority by average user. Imagine if you have to decrypt your computer to use it everyday because the hard disk is encrypted? It will probably make you mad, and you will dump it. so the only solution is to either make it real time decryption/encryption or reduce the security somewhat depending on your threat level. most of the companies don't realize people want more usability than security, but I still see how some websites enforce captcha, 2 factor authentication whenever you login on same pc, IP verification. It is good in terms of security, but average user doesn't desire such things. I think this is why many people still use Google products, because it doesn't bother users like this.
Randomly came across this video and clicked. His voice was so appealing I couldn't help but watch the entire thing. Kudos, mate.
Ok but an appealing voice is what makes u watch videos about important or smart topics and analyze complex topics? Okay then you are very superficial
@@sufimuslimlion4114
There are tons of other channels that have covered the same topic. What keeps me entertained is how I relate to the commentary and the one delivering it. So, kindly take the superficial meter with which you judged my comment and shove it where the sun don't shine.
PING!!! 😂 bring back the ping😂
@@sufimuslimlion4114 Shut up with your fake concern.
@@sufimuslimlion4114 dude, its not that deep
I was always wondering what happened to BlackBerry, lesson learned don't be a strong head and go with the flow
for me, the death of blackberry is that blackberry pearl. before the pearl, BB do not have multi-media, that's one of the biggest flaws. yet, they ignored it and kept going. but as soon as pearl came out, teenagers got them, but then they found out it's limit multi media ability, only good for typing, that was the time when people still do talking more than texting. BB made a huge sales that year, then came disaster, teenagers don't like their phone, so 2 years later, they all switched, but investors want to see the same sales growth, which BB cannot maintain. public company wants to make more and more money, if they under perform, they get dumped. the reason is they grabbed a market they shouldn't grab, then it back stabbed them. also, as a waterloo based company, they only hires people from waterloo, bunch of newly grads sitting in the office doing nothing but playing games.
After creating the flow u don't want to go with the new one
Google scraped everything when iPhone came out and started working on touchscreen phone and android os, those who laughed at iPhone are not selling the phones now lol
Thank you for watching!
True. No one can be too big and rest on their laurels
True
Android was originally a camera os then they branched into a phone os with physical keyboard but seeing the iPhone they went with that plan
Smart move.
I remembered my ex classmate flexing his Blackberry cell phone back in 2007. That Blackberry cellphone made him the coolest in kid the school. Man, back in the day, most kids were all using Samsung and Nokia cellphone. Meanwhile, I was the only kid in the class using Motorola flip phone without colours on the screen that has antenna.
I can remember I was the first of my school to have a samsung smartphone with full touch screen. The guys with blackberrys wanted to trade them for mine
Lol that was me always taking hand me downs
Kids at my class would literally talk about blackberry cell phones all day, there was this girl who had three different models, and every single time a new model came out she had it, she was popular just for that. These kids would literally exclude you out of their group if you didn't have a blackberry lmaoooo we were like 10?
I remember wanting one and my parents saying "nope. You don't need it!" So I was stuck with my Motorola. But oh well, at least it had a camera hahaha
I used to work in a tech support call center. I asked a customer what her phone unit was, she said it's not a phone, it's a blackberry. And i just remembered how much bull i had to deal with everyday.
Lol 😆
Blackberry was the best smartphone for business. The keyboard was really great, I could write emails eyes closed in 30 seconds. Impossible to achieve the same level of efficiency with current smartphones... I miss my blackberry.
Blackberry still has phones with decent specs tho
@@gemcases is that your primary phone?
Well, Siri does that for me without even typing in 10 seconds. Lol
My dad was one of the original engineers at RIM. I grew up with their prototypes lying around the house. My dad even used me and my brother for resilience testing. I'm really happy that you went into the details on the origin and what a dick ballsilly can be.
They were so obsessed with the physical keyboard that I expected them to copy the Sidekick so that they could have that keyboard & touchscreen at the same time.
I thought they did come up with something like that but more sleek looking
A moment of silence for how 🔥bbm was back in the day.
Never forget!
@@slidebean I worked for alltel/verizon for 10yrs and sold a plenty! I was there when it went from Nokia bricks to bbm!
PING!!!
we cheated our test by using BBM
Iphone is better.
To be fair, making it anywhere near the status of blackberry would be a monumental success by any measure.
Most companies struggle to make it past 1
I’d have to agree with you there.
I honestly remember that bbm crash so well.. so many people straight up bought a different phone in that time. Crazy
I miss BBM from like 15 years ago...I met so many cool people randomly on there.
What’s bbm
@@Gottacacheemalll Blackberry messenger
@@Gottacacheemalll Blackberry Messenger....It was like AIM /MSN but specific to Blackberry phones. I have no idea where some people found me but I met so many people from Middle Eastern countries and it was great sending photos back and forth!
Ikr bbm was👌
Wow did you randomly get phone numbers or was it kinda like a messenger ?
Working in cell phone stores from 2010 to 2014 I saw more broken blackberrys coming in than anything. 9800s with broken screens and keyboards and bulging batteries were an everyday thing
TH-cam algorithm sucks, you deserve more subs. Just keep up and this channel will reach a million at some point.
Thank you for watching! 💙
True! I can't believe that I only discovered this channel last night! Keep going, the hard work will pay off!
me who came from recommendations:
When something grows by double, it’s 2x. And it’s pronounced by 2 times. 10x. Grow by 10 times. I did not grow up speaking English so I had to learn this
So glad you pointed this out. I cringed at 10-"ex" to an otherwise great video
Exactly!
? I didn't understand
@@joshuapere997 they are explaining that in the video at 4:09 he says 10x "ten ex" insatd of ten times, which is how it should be said.
I actually have quite fond memories of Blackberrys; my dad was a corporate man, so he had several of them over the years, which I often played games on when I commuted with him
Appreciate that you are mixing up the content for us to learn timeless lessons👊
Thanks for watching!
Everytime he said rem i was like why the band make a phone 🙄😂 phone can only be used "IN THE CORNER" 😂😂😂😂
Don’t ever stop making videos...... you got it man. Very happy to find this channel.
Thank you so much! Glad you find the videos useful!
Little kid in me remembers exactly when the first iphone dropped. What got me the most excited was the idea of my ipod being able to be used as a phone as well. So now i no longer had to carry two devices with me at all times. I think that idea is what struck everyone else too
Ah remember the old days to ask your pin number for bb chat
I used to work with ATT Mobile during 2009-2014 and I remember one of Blackberrys biggest downfalls and shortcomings was having a very weak “App Store”. RIM/BB just didn’t adapt to the huge demand for Apps/Games etc and just focused too much on businesses. I believe that was a huge reason for their phones demise.
BBM was Exclusive, WhatsApp came and took the market. when BBM was made available on Android it was too late
I knew Nokia and RIM were doomed the day the iPhone was announced. A phone OS based on Mac OS X with Apple’s developer tools was just going to trounce these weak phone OSes. iPhone OS 2 with MS Active Sync support and the App Store was the nail in the coffin.
Thank you for watching!
i remember these phones was a status symbol before
My 1st one was a white Curve 9360. I LOVED IT as it was a gift from my now departed friend 😭
Love this channel content. Very educational and full of information. Keep it up
Caya, great content, thank you very much for your efforts, I always wondered what actually happened to Blackberry's as they were some of the best phones I ever had, never had any concern about privacy or data breach.
Thanks for watching and for the feedback!
True! I considered BB a goto when it came to security and privacy concerns.
i love the videos on this channel. just came across you guys. thank you for the content Slidebean!
Glad you enjoy it!
I had every single blackberry, the pearl the one with the key pad instead of the ball, and I was the coolest kid in school. I used to let my cousin use my phone to take pics and go on Facebook and instant message on my phone and my Black berry messanger was the first "blue ihpone texts"
Not gonna lie, I thought I was all that when I had my blackberry storm in 2010 💪🏾
No one referenced Research In Motion as R-I-M, they just said “rim”.
The outages really hurt. IT departments were in the dark for days while their bosses were SCREAMING at them to fix it and RIM’s silence destroyed any confidence they had left.
I remember loving my Bold 9000 because of the leather piece on the back.
You are very informative. Like your business finance stories. Continue to keep up the excellent work
Glad you like them!
I was so close to buying a bb pearl back in the day but never got around to it. My friend got him and his gf the og iPhone back in 2007. Crazy thing was, was that they only launched in America and not Canada (which we were from) so he paid extra to have them shipped across the border. I instantly fell in love and pretty much forgot all about bb. I admired the popularity and BBM. I got the first real android device soon after (htc g1 dream) then traded it for a 3G!! If I could go back in time to relive the first impressions of that amazing tech back then I so would! It was truly revolutionary!! Great content , keep up the good work!
I miss Blackberry so much :(
I do I wish they’d bring them back
great series! thanks for doing this.
I miss physical buttons.
Me too. I hate touchscreen
Thanks for the content Caya, keep it up man.
Thanks, Hosea!
His accent is so interesting. It's like ... American but with a little extra spice. I like it 😌
Great and educational keep it up bro
I still have z10 from blackberry and I loved the navigation on that one.
I am a Fintech startup, I have learned so much from the videos
Thank you! Glad to know!
We were learning about the blackberry in my technology class! Thanks for the great content 🙏🏻
How timely! Thank you for watching!
i think the problem is that such companies are stuck to their legacy. even if they change it, they don't be the same. I think blackberry died when the touchscreen became the norm. it doesn't mean touchscreen is better, it simply means that people wants to use the full screen as they don't use their phone only to type emails, but they watch videos, youtube and so on. so i think, even if blackberry would have gone to touchscreen, they wouldn't have survived.
i remember 2009 blackberry was everywhere, almost everyone in my college had it. iPhone was too expensive for anyone to afford.
A year later and it’s still well worth watching. Well done
I remember back in the day that i wanted to buy a BB just so i can text my crush, because she's using BBM at the time. Even when androids came, eventhough touchscreen is a lot more convenient a lot of my friend still stuck with their BB because of the BBM apps. You know, once you have a messenger apps with a lot of your friends and family contact in it, it's very hard to switch.
But then, BBM got released on android, and just like that in a couple of months blackberry vanished from my social circle. It's regarded more as a throwaway or even 'drugdealing' phone from then on until it's dissapeared completely
Its amazing a company so big could just disappear
www.blackberry.com/us/en/company/overview they build enterprise software now.
They gave not disappeared
@@HandleThiSS88 pretty much. The next generation will not know the name ‘blackberry’.
Nice video. Note that RIM was not pronounced "R-I-M" but "rim"
Thank you for watching!
Naughty.
A relative was an "Elite" Blackberry CSR for their A-List clients. I had lunch with her soon after I bought my iPhone 3G in summer 2008. She asked to try-out Mobile Safari which she'd never used before. After a few minutes of random surfing she handed it back and said she was amazed at how well real webpages rendered on the iPhone. The look on her face, though, was "Oh oh, Blackberry is screwed."
Thank you for your comment! Interesting!
Damn. I remember my dad having a blackberry and when he let me borrow his phone for a sec, I went to touch the screen and nothing happened. I kept poking at the screen and finally asked daddy how to work his phone..he looked at me puzzled..then pointed to the little ball thing in the middle.
I remember rolling my eyes and calling his phone “gay” and outdated cuz it wasn’t touch screen. (I was younger as you can tell by the lingo 🤷🏽♀️)
He rolled his eyes at me saying it’s a shame I don’t know how to push a real button and rely on somebody else’s knowledge to guide me instead of using common sense.
Then we sat there awkwardly cuz of the burns
I love these videos. Thank you so much, guys!
Thank you for your feedback, Sergio! If you have more content ideas, they are welcome!
I had the Storm 2. Loved it and still crave the Suretype keyboard to this day.
Wonderful CSI work Caya you hv diluted years of BlackBerry history to few minutes thx man keep it up
To become the CSI of late startups is our mission! Thanks, Bin!
I still have my torch,curve and bold blackberries lol. fully functional but just boxed away in my attic.
Blackberry was right to focus on security and privacy but they should have adapted to the needs of the market then. After being swept off our feet by the iPhone which introduced us to the social media era, people are actually coming back to their senses. Concerns over security and privacy are growing and companies like Facebook are already feeling the heat. Both Google and Apple have taken notice, how they address this issue might determine their survival.
So glad I found your channel!
Thank you for watching! Hope you enjoy the rest of the vids!
Video is right on point! A had a Blackberry back in 2010 & switch over the next year to Samsung to LG.
BlackBerry tried to assist people in their lives, not make them live with the phone no matter were they sleeping or not. While BlackBerry tried to protect users info, people themselves were ready to sell their info to Google, Facebook etc. That was the actual reason BlackBerry died as a phone manufacturer.
No it was not. The reason is simple: the general public didn't need to type that much and an iPhone with a touchscreen was sufficient for them, especially with smartphones' increasing multimedia capabilities. People wanted to look at content on a larger screen and Blackberry's built-in keyboard was in the way. Literally all that RIM needed to do was to put out a touchscreen version of their phone and keep developing their OS. Apparently they didn't invest in research and development and didn't think they would need to improve and reinvent...
I remember Blackberrys. Those were the adult phones and Sidekicks were the teens and college kids' phones. Cell phones were so fun in the 00s.
Nice video 😎 I’ll definitely cover blackberry on my own series 🤙🏽
The bit about BBM was really fascinating, that sounds like a similar platform to imessage
Love your videos
Thanks!
I really appreciate the work & this series, but i think content around startup like how to & what is better than this as it was providing huge value.
We mostly all aware of why this company failed in past.
Hope you guys will consider my opinion 😊
We will take your feedback into consideration. The objective of this series is for all of us to learn from their mistakes as well! Thanks!
But they didn't stop doing the how to videos and while we learn what to do and how to do them we must all know what not to do because failure is a real thing, and lastly we do not all know why these businesses failed contrary to what you said.
Do one on Uber platforms, uber freight and logistics. They didn’t make much progress on that market
I’m in logistics. The reason they failed is because the want to pay driver little $$$ so no one drives for them.
Just a great informative video👍
As somebody used to getting by without a cell phone I became friends with somebody who owned a Blackberry. I looked at it like the coolest invention. I couldn't believe you could get the internet on it. This was 2007, and I still was adamant I was never going to buy any cell phone. I was happy using the few phone booths still around. Then, in 2017 I decided to take a cruise and gave in and bought my first cell phone - a $50 piece of junk - to use on my cruise. Of course I needed wi-fi (whatever that was) so the phone became useless on the trip. I dropped the phone, probably half-drunk, several times and I hated it. To make a long story short, I tried sealing up the cracks, but that didn't work, so I bought a better phone just last year, and now 14 years later love it, but probably not as much as the younger generation.
Between 2007 and 2015 most of my colleagues had a Blackberry for work email and a personal smartphone for everyone else. But the main impetus behind making our corporate email compatible with iPhones and Android was that senior management only wanted one device. C-level management had access to email via their iPhones years before it was made available widely available to the rest of our staff as it wasn't considered stable enough for a mass rollout.
I remember that they came out with...the Playbook? Their answer to the iPad, more or less. Someone I know found a way to make it work well for him, but you had to be committed to the platform and its limitations.
My 2cents, about Black Berry (RIM) --- the BIS, (Black Berry Internet service) BES (Black Berry Enterprise Service) & BBM (Black Berry Messenger) Ecosystem. I still think that with the right resources, it can still challenge today's top platforms, i.e.: Android & iOS. BIS (Black Berry Internet Service) was the "Killer Platform" here in Africa / South Africa --- We had unlimited internet for ZAR60,00 per month plan with MNO.
Blackberry 😍 I remember wanting one do bad! But when I went to swap to a BB, they were sold out of the one I wanted and I got an iPhone instead. Never looked back after that lol My Mom was also a faithful BB user and once she switched to iPhone, she never went back either.
you can buy black berries still.. yes, i found them in every office back in 2007, but they were also giving people tons of issues and people needed constant help to get email working on them... there's other reasons outside of the design and hardware aspects; iphone just worked better
Very informative channel
Just let one of those TH-cam scam ads play for 2 minutes. Happy to take money from their pocket and into yours 👌🏼
"ten x" "eight x" times sir
That'll cost you $2 point 15 sir.
Yes! It was so annoying!
He's an AI bot, cut him some slack ;)
Talk about T Mobile Side Kicks! Those phones were cool as shit. I still think it’s cool because it came in diff colors and the way you flipped the Side Kick II and the button has a mouse like feature ... internet looked like a desk top
Always wondered what happened to bb,definitely subby🙌🏾
you and ColdFusion should collaborate and make a video on mobile phones.
A series that combines all the mobile companies, in a chronology from the start ones, the ones that failed to the ones left standing today
Idea noted! Thanks!
I think had the CEOs embraced android instead of stepping down, the Priv would have came out much sooner and RiM would still be around.
Where do you gather these insights from ?
I briefly had Blackberry's 1st touchscreen phone, the Storm. Its touchscreen felt like a clicking keyboard. It was very glitchy. Apps would dissappear until a reboot brought them back. TH-cam worked on wifi okay.
*No one* said "R-I-M," which makes the piece sound poorly researched.
Additionally, the throw-away of saying "whatever that is" to Canadian Dollars implies a lack of understanding or care for global economics, which seems pretty important for a web series talking about international businesses.
When that phone just came out ppl was goin CRAAAAZYYYY
....Good times man....good times
The server crash was what put my old job over any concerns and within a month we were Android and iOS
In brief: a bespoke OS killed the company. It's what killed Nokia and what made Ericsson pull out of the mobile market.
back in 2016 the company where I was working finally stopped officially supporting Blackberry products... even then, you would have to pay for it yourself and didn't have access to everything on the network but it was still another 2 years before the last Blackberry finally disappeared
Oh hey another youtuber which I watch a single video and then forget forever
BlackBerry was Slow in Innovation thats it. Blackberry OS couldve been updated, upgraded or changed without even taking Android OS. It was just slow, rigid and didnt want to change until every one got bored turned their backs against it
Blackberry OS 10 was a fucking masterpiece. Everyone is gonna love the gestures and the UI when android -copies- invents them 10 years from now.
In my preteens having a Blackberry was the thing. Although when iPhones started coming out the "richer" kids got the iPhone and eventually the iPhone overtook everyone. The Blackberry was okay while it lasted but the iPhone was there to stay, eventually even the not so rich kids wanted to invest badly on the iPhone while carrier companies started giving out Blackberrys for free.
“Canadian dollars, whatever that means??” I’m supposed to learn from this? Lmao
They should open source the OS!
It will thrive!
My dad had a Blackberry when he was a businessman. That phone was the coolest!
i have a priv, just used insurance and its being replaced with the key 2. i even had 2 playbooks back in the day. was great . then no one made apps for the tablet or any blackberry after iphone came out.
I have a BB Key one since 2017 and wouldn't change it for anything, I'm glad they didn't convert