What Happened To BlackBerry?
ฝัง
- เผยแพร่เมื่อ 15 พ.ค. 2024
- For years, BlackBerry was the most popular smartphone brand in the U.S. After failing to adjust to the rapidly-changing industry and falling to competitors like Apple and Google, the company pivoted to an entirely new direction. Now, it’s focused solely on software and cybersecurity - trying to leave the iconic cellphones in the past. CNBC visited BlackBerry's Autonomous Vehicle Innovation Center and interviewed CEO John Chen to see what the company is up to now.
Produced by: Liam Mays
Supervising Producer: Jeniece Pettitt
Additional Camera: Magdalena Petrova and Sydney Boyo
Senior Producer, Post Production: Erin Black
Chapters:
00:01 Introduction
2:05 Early days as RIM
2:59 Prime Era
4:53 Downfall
7:16 A new era
» Subscribe to CNBC: cnb.cx/SubscribeCNBC
» Subscribe to CNBC TV: cnb.cx/SubscribeCNBCtelevision
About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more.
Connect with CNBC News Online
Get the latest news: www.cnbc.com/
Follow CNBC on LinkedIn: cnb.cx/LinkedInCNBC
Follow CNBC News on Facebook: cnb.cx/LikeCNBC
Follow CNBC News on Twitter: cnb.cx/FollowCNBC
Follow CNBC News on Instagram: cnb.cx/InstagramCNBC
#CNBC
What Happened To BlackBerry?
The biggest problem with Blackberry is that they wanted an absolute control on their phones.And they treated the developers as their enemies. They had first mover advantage and had the niche, and lived well for a while. Then the market was flooded with iPhone and Android that could do so much more than Blackberry through apps. There is no way Blackberry was able to compete. They started to change the altitude towards developers, but it was too little too late.
I guess Microsoft didn't learn the lesson, they wanted a tight control on Windows' phone, and followed the Blackberry path to failure.
well Apple doing the same recently?
Blackberry was at a whole different level by themselves. At the time iPhone came out, Apple actually encouraged developing apps for their phone and ipod. Blackberry didn't want others to develop apps for them, so they made the setup cost extremely high and there was a vetting process, don't remember the details now. I remember the barrier was so high that I didn't think any individual developer could jump the barrier to develop app for Blackberry.
Same with that Amazon phone
@@yuzhang2755 My Blackberry Key2 runs Android and supports the same apps as any other Android phone. That openness may have come too late to make a difference, but it's still a heck of a device.
Shut up BlackBerry is the best
The problem was how important apps became on smartphones. Developers picked iOS and Android. BB was late to the game in app support, and by then most customers had abandoned them.
Apps compromise data security which went against the BlackBerry vision. They refuse to allow data mining across app platforms.
@@Sh3lly12 good point, but people wanted Facebook on their phone.
@@azaz911c Very few people know that BlackBerry has moved into the UEM space. Protecting corporate data within a container environment in their iphones/ androids. Encrypts data both at rest and in transit, plus many other security policies. They are DoD accredited.
@@Sh3lly12 I've used their UEM. It's pretty good but not as seamless at the old Blackberry Enterprise Server, which I really liked.
STOP BlackBerry IS TRASH NOW
I miss having my BlackBerry Curve. Many can talk crap about the company. But BlackBerry paved the way for the smart phones. Their security software on their phones at the time were even more secure than the early years of Android and iOS that corporations, entrepreneurs and the governments were using them. And now, for them to no longer manufacture phones anymore and focus primarily on software security, it was the right decision. If they can't compete in hardware, they can compete in software.
I had a blackberry that parents gave me during late night dinners to make games on it. Good old days 🎉
Not really
BB is still more secure than iOS and Android. If people believe those iOS commercials and popups just because iOS now asks you first, they're idiots if they think there is more privacy
I have the priv and I love it greetings from Germany
Black Berry Classic was the best.
As much as I love and rely on my Android smartphone for daily tasks and communication, I still remember Blackberry phones fondly, my mom's Blackberry was basically the first phone with an internet connection that I used.
Yes but it wasn’t the first true smartphone. iPhone was the first true smartphone with multi touch, an actual web browser among other things. Blackberry wasn’t a true smartphone but it got it started.
same
@@adamtajyar You're absolutely right, the Blackberry was not the first smart phone, but neither was the iPhone. We have to remember that the definition of "smart phone"/what was considered a smart phone was constantly changing and evolving in design, specs, and features until Apple and Google became the dominant players in the game. Before the keyless touch screen design, coupled with who could create the most favored end-user experience became a thing, there actually flip phones that were consider smart phones during they're time.
that's cool do you still live in 2010 or are you in 2022
I had a blackberry in high school back in 2012 . I enjoyed it so much.
Still rocking my Blackberry Key2. At five years old now the battery is still running at about 70% health. It's robustly built and as a 50 y/o I started my career with physical keyboards on my Palm Treo and BBs.
I just got rid of my KEY2 was just getting slow went through 3 of them :( still the best phone
you started your career when you were 50? trust fund ran out? props to you for starting so late, i guess all those decades of relaxation made you super ready for the work force!
words of wisdom , Sir
Palm treo was king!
@@brianlacroix822 Sigh.... as someone who is currently 50 years old, when I started my career (like most folks in my early 20s) the smart phones at the time (in this case 1990s) had physical keyboards, mostly on Palm Treo and BBs.
their design is so cool, timeless, and functional. I hope BlackBerry will be a cool things again in the future.
Still hoping it makes a comeback for us die-hard BlackBerry users.
BlackBerry hardware and software are put out to the pasture; smartphones and touchscreens are kings now. It's time to move past the BlackBerry company; they are the lowest peasants!
Delete all the pics and move on. Like a relationship
Im still using my Key 2 LE and have some spare parts if things break.
You're wasting your time. The video clearly showed they've pivoted to cybersecurity and software.
Never Say NEVER 😎 Justin Bieber
Nothing can beat BB’s keyboard man. I miss the physical keyboards
I prefer voice dictation. it is much easier and faster
Good strategy. Blackberry realized that it was too late to catch up in the smartphone market and the competition was very intense. Instead, they shifted to automotive technology, an industry that is booming and has a huge room to grow.
Their stock only worth 5 bucks though.
@@blackumbrella6199 ...but they didn't go bankrupt. If that happened then they wouldn't have any stock
Shut it BlackBerry is trash now
@@blackumbrella6199 there very lucky they didn't go bankrupt since smartphones were their company only source of income before qnx
@@blackumbrella6199 It is the risk of the investor... either you believe it, or you don't. I do believe this company is going to be big again.
Despite how BB failed in the smartphone arena, they're still an inspirational company because of how they're turning things around. Samsung, I believe, was also not a tech company before but a grocery store. Businesses should know how to be liquid during uncertain times.
Turning things around? They haven't increased revenue or profit in a decade.
It didn't failed, they had their time. Would you say Google have failed if they went down tomorrow by a different company?
Simple : They were too slow to react and didn’t perceive Apple as a threat
They saw Google Android with Samsung, HTC and other manufacturers as non threatening newcomers 💯 Just like Nokia did
They didn't want to get rid of physical buttons. They thought that was their thing that differentiated them. By the time they went touchscreen people already adjusted to the dominate software still used today.
This!
Very similar to Nokia
@@nicholasbabeaux2052 but Nokia is far away more resilient
Beautiful shift from hardware to software. Chan did similar with a database company in the 90s. The company did not follow the path as Nokia and other tech that got destroyed by tech interruptions, as this is the norm now.
I think that Blackberry didn't evolve as fast as they were supposed to.
Their innovation started pretty late after iPhone and other screen smartphones started flooding the market.
However, after they tried to get back into the game and discovered they couldn't, they had to transcend into becoming a software only company.
To be honest, it was a good move.
Finally, to think that the culture and priority for security didn't change with transcendence is amazing.
Great job CNBC, I got value from this masterpiece.
. M
The BB app store was awful. If you bought an app after the trial period, you had to dl it again and all of your trial period data was lost.
That and crappy support for consumer email like Hotmail hurt BB.
Something that a lot people do not mention, but should, Google CEO Eric Schmidt being on the Apple Board of Directors gave Android a Booster, they would not have had if Schmidt wasn't on the Apple Board of Directors.
Apple iPhone with their appealing features became a banger, making the Blackberry unappealing.
That’s what you THINK. Oh ok lol I’m glad to hear that it’s your opinion instead of a general consensus of what actually happened
BB10 IS the best OS ever. Ridiculously easy to use. The Z10 is still my daily driver. Blackberry made 2 mistakes when they had loads of cash. The price point was too high, and they spent nothing on advertising. With 3 players in the game, we could have had real competition in the market. Too bad for all of us.
Plus they (BB) did not promote app development. Had they had apps this would have satisfied many consumer clients.
@@adidascanada416 that's a mega point.
I loved my Z10... I wish it still worked.
The low blackberry sales wasn't because of their hardware or software. Their blackberry 10 devices were awesome. Their Passport was awesome. What killed Blackberry was the lack of app support with their blackberry 10 devices which is why they couldn't compete against iPhone and Android. Then when Blackberry switched to Android software their blackberry supporters left because what made blackberry a blackberry wasn't the same using Android software. If Blackberry had exact same app support of all apps that iPhone and Android had, blackberry would of still been in the market today. I actually really liked blackberry 10 software while using blackberry passport, but what kept be from using blackberry device was the lack of app support.
Blackberry did well before app stores where a thing, back then you used email , text messages or web browser on a phone. The Application Programing Interface (API) was so archaic (modified Java) and could not handle the apps , particularly games. As soon as other handset makes met near equivalent FIPS / BYOD device management security requirements, it was all over for Blackberry .
Blackberry QWERTY phones need to make a comeback. Somehow John Chen has to find a way to make it happen. For then humanity shall have hope.
The problem with BlackBerry in the past was that it did not listen to customer opinions and the response was slow and that marketing was very, very weak to promote its new phones in the past. high specifications
I still use Key2 until now as a basic phone with me, and I hope BlackBerry will return to manufacturing phones that support a new physical keyboard with high specifications
20 years ago I was talking with one of the directors at RIM (long before it changed its name to Blackberry) and being close to the core management team she said that the two co-CEO's had surrounded themselves with "Yes Men" who were also fighting political battles among themselves. I'd be curious to confirm this, but also to find out how much of this led to the company's arrogance and blindness when it came to real innovation (i.e. the overtaking of their business by Apple and Samsung).
Distraction and disbelief did them in. Whatever "security" advantages they had were rapidly taken over by Apple/Google (took a few years)...
Didn't help that Jim was distracted chasing the purchase of an NHL team at a critical time.
I heard that back then as well.
@@joe97nsx I was about to write exactly that and decided to drop it ...
Check out the book "Losing the Signal" for a great analysis of how the co-CEOs, especially Mike Lazairidis, failed to recognize what was happening until it was too late for the Blackberry smartphone business.
I loved Blackberry and the other keyboard phones so much. I could not use virtual on screen keyboards. Thankfully Unihertz has taken up the mantle for Blackberry and made a phone with a keyboard that I use every day. Solid as a rock and feels a lot like the Blackberry Passport.
The irony is I'm watching this video on a BlackBerry Key2. My primary phone that I carry around is a BlackBerry Q10. (And yes, it still works, it still usually runs TH-cam, but website surfing not so much.)
Seems like you are punishing yourself. LOL
@@enadegheeghaghe6369 The small size and rounded corners of the Q10 are attractive to me (don't want a huge screen) to easily carry it around in an industrial environment and not risk damaging it. The browser security is painfully out of date; most webpages outright refuse to load.
@@haweater1555 the app compatibility is terrible and the browser is awful. Like I said you are just punishing yourself for the sake of nostalgia
@@haweater1555 lucky man. Why did phone makers even make giant screens the norm? I loved typing in my small 3.5 inch Samsung galaxy phone.
@@SharkFishSF I love typing on the physical keyboard. On the Q10 you sacrifice screen size for keyboard room, and the screen is square and non-rotatable.
Being an Enterprise BB user I would say typing emails on a BB was a tactile experience confidence of which today's touch screen smartphone cannot provide. I was also an BES administrator and their integration with MS Exchange was awesome. You recieved a new email in your BB before it landed on your MS Outlook. On the downside support for multimedia content in emails was aweful.
Blackberry and Windows Phone were two tragedies that didn't have to happen if their leaders were able read which way the winds were blowing.
As a BB share holder, I’m bullish on their future. They should consider going in to telecom infrastructure. They can be the anti-huawei.
I still hold about 1,000 BB shares. I held not for the phone anymore but the new direction they are in now...and that's ok.
Can't wait for "What happened to Meta?"
Should happen and happen soon.
Won’t see that for at least another 40 years
Or who was this guy, Elon Musk whatever happened to him?
@@Lkb5555 Twitter
I loved my Blackberry 8800 and I was really sad when the day came that I had to switch to another phone! Crackberry for life!
Facts. I don't care how good iPhones get (and I LOVE them) -- the only phone I've ever thought was inseparable was my good ol' Blackberry 8330!
@@ruckusroke Shut up BlackBerry now sucks
Blackberry never got the hang of treating the end user as the customer. Their customers were traditionally the telcos, and the entire organization was set up to service them, not us. That's why you had to get your patches from a telco, and that's why they took many months to roll out. There were multiple telco specific bringup teams for every new platform instead of one. Apple sold directly to the consumer, and the telcos had to fight for the privilege to sell iPhones.
Had they made BlackBerry Messenger a cross platform app, today they could be in Meta's place. But no, they wanted to keep it only for the BlackBerry platform. It was an advantage undoubtedly, but by no means a silver bullet.
Just like Apple
@@aadi_c_officialApple's ecosystem is much better though, and bbm was different from SMS, so you couldn't message non-BB users the way you can with iMessage. NO green bubble, NO bubble at all😢
The one worry: their main software markets are for auto. Currently every auto maker of note is trying to become Tesla, which means changing their automation process to becoming vertically integrated with their own software. That may prove to be their downfall if all carmakers decide they want their own software and processes; or, the company may get bought out to be exclusive to one auto maker.
... no one wants to be like tesla.
After more than a decade of typing on touchscreens for hours every single day, it's still frustrating compared to Blackberry. What killed them imo was primarily a poor web browser and secondarily not competing enough with software APIs and app store.
Exactly. But we can still get blackberry phones with a keyboard, I'm going to get one as a backup phone
@@storiesreadaloud5635 ironically they're probably pretty good now. I assume they use a WebKit based browser?
Touchscreen phones are the worst thing to happen in technological history. I freaking hate them with a passion. Even with predictive text and auto-correct it cannot salvage how awful this garbage is. With Blackberry I could type really really fast without a single error. If Blackberry released a smartphone with a keyboard I would buy it in a heartbeat.
App store was the nail in the coffin. I was developing mobile apps when iPhone and Android were released. My company had a choice to support only 2 platforms because it's very expensive developing for multiple platforms. We chose iPhone and Android and dropped Blackberry. Most companies followed the same direction. As they say, the rest was history.
Ugh, I absolutely hate the tiny and useless BB keyboards. Give me a touch keyboard over tiny chiclet-size keys any day.
I was BlackBerry curve customer.... Really wat an amazing feeling it was.... Request team to come back BlackBerry with Android features n budget friendly smart phones ..... Love from India🇮🇳
I just found my BlackBerry Bold 9700 in a drawer from 2011. Do miss the keyboard....awesome messaging phone. Web and media is where they dropped the ball. Once iPhone came out it was a downward spiral for RIM.
I believe that Blackberry can still rock the smartphone world if they do things right to the new algorithm of the modern world.
and better graphics
I have used almost all the blackberry models n I still use the blackberry key 2 silver edition till today.i can't do without Blackberry n I love it from every corner of me.
Me Smiling while watching this on blackberry Key 2
I still remember when BlackBerry was a must-have phone among classmates around 2010-12 and it was quite useful when we had to make group chats or even send emails for school stuff. I enjoyed BlackBerry and admit switching to an iPhone 4s due to BB being far behind in terms of app updates and compatibility in modern times. Still it had its golden age and will be remembered as a great phone.
With the increasing popularity of iPhone and even Samsung, no wonder they’re not a thing anymore. R.I.P, one of the most iconic phones of all time.🙏
It’s now just Apple and Samsung, they’re the oil companies of the smartphone world lol they control everything
Totally agree, back in the mid to late 2000s almost everyone had it at my school along with the usual flipphones. It started going downhill when IPhone got released.
If they adapted as soon as our current kind of smartphones starts to become popular they might've survived but they didn't
Those who do not adapt with the times and competition quickly enough are doomed to perish
I remember back in a decade ago or so, Blackberry launched tabley by the name of Playbook 💬
surprised they lasted this long...even Obama was using it...gosh...he is one heck of a dinosaur
To this day! Sidekick,blackberry, iPhone. My top 3 but blackberry was definitely my favorite! I loved that phone!
Motorola razor?
I still remember using my BB Z10 in my college days. The feel that Z10 used to give is missing from phones nowadays. Blackberry phones were always classic in nature. I wish they could compete and survive. But it's too late now.
As a sales rep Blackberry and a decent contact manager was the bomb for daily use. Current phones just don't come close, have not personally used a CRM since they tanked. I still miss my Berry!
for mail editing BB is still the best for me.
I used an old blackberry phone throughout college and I graduated in 2019. It was my favorite phone besides my OnePlus 7 pro
Blackberry is looking like a very interesting opportunity. the stock price is affordable, and the potential appears too big. the company has good amount of cash on hand, and the debt appears to be diminishing. also, they appear to be a well-known brand. the right moment or catalyst could possibly bring in a lot of investors. I like this company
it's over.
Oh hello bot, how's your world?
Just think. In one or two years, all TH-cam comments will be AI bot generated like this one.
Sure but I’m pretty sure they are more than a well known company. I hope one day they come back with modern products such as smartphones, tablets, and even VR headsets.
The Apple iPhone
Chen took blackberry from a market cap of $5.80B to $2.55B and took shares from $8 to $6.01
He arrested the rapid fall in valuation. Turnaround is just in the corner
@@nerdsheldon7843 as of now, just $2.4B (+71%) away from returning blackberry to what it was before he took over. And that share price just needs to go up 40%. Maybe if it became a meme stock it’d happen.
I just found an old unit a few days ago and can’t believe how much smaller it is compared to even a new small smartphone!
Their devices are actually unique. The QNX software or the BlackBerry 10 software embedded in their phones was actually ahead of its time. Some gestures and functionality and the user interface of today’s iPhones and Androids are BlackBerry OS10 innovations.
I hope someday they will consider a Smartphone comeback. The market is too saturated with these Android phones and Apple devices that you can't actually distinguish the differences with these glass slab screens unless you experience the phone itself. Using BlackBerry Smartphones with its iconic keyboard just standout.
QNX and other real time OSs are pointless (and actually detrimental) on devices like a phone. User interface has zero to do with why companies use QNX.
@@kendallevans4079 I could be wrong. What do RTOSs bring to the table for phone-like devices?
Edit: annnnnd he deleted his comment, probably because it was extremely stupid.
Shut it BlackBerry sucks now
You can't bank on nostalgia alone. Just look at Nokia nowadays.
@@the_undecidead WHO THE HELL IS Nokia WHAT THE HELL IS THAT GOD AWFUL THING FROM HELL THAT MAKES ME WANT TO END MY LIFE WITH LYE DRAIN OPENER BURNING MY MOUTH TO HELL
As someone who actually still holds bb stock... This gives me hope
the best investment advice i ever received in my life: NBC. Never Bet on Canada. the best investment joke i heard in my life: how do you become millionaire in canadian stock market? start with trillion dollars.
How many shares do you own, what price did you get BB? At what point will you sell?
@@ShabazzStonerecently bought 30 more at $3.30.. I don't intend on selling.. I have bb and nok because I have faith the company will never die. Bb is doing cyber security and nok I think recently got a contract to put 3g on moon. It's more about nostalgia than strategy.. these are companies I believe in growing up.. and they still got life left
@@bapctech1 wow so you throw away/donate your money based on nostalgia and failed companies you "believed in" as a kid. you sound like the government du canada 🤣3g on the moon? you know everyone else is working on 7g right? why does the moon need cellular? instead of losing why not buy winning stocks that have useful patents like QCOM? AMT? TMUS?
@@bapctech1 $BB bought Cylance which was growing at leaps and bounds, didn't retain most of the sales team and executives who built it, and turned Cylance into a turd. That's just what John Chen has done at Blackberry.
I would give a kidney for BB phones to come back. Loved them to death. Such a classy brand.
I'm watching this on a blackberry lol
@@turbo_brian Which model?
@@turbo_brian What model? I had a passport till 2 years ago
@@turbo_brian So am I.
@@amirrezarezaie The Passport, due to size and shape of the screen, was known as the "American Cheese Slice" phone.
People who miss their Blackberry phones should check out the Unihertz Titan line of phones. They make 3 PKB phones very similar in design to a Passport, a Classic and a Key2 and all their phones use Android 10 or 11. Very nice keyboards.
I agree with you cause there's no other option ,, now i'm still using BlackBerry Key2 and want to upgrade my phone with pkb with high specifications and I can't find it in Unihertz titan ,, Unihertz pkb devices not like BlackBerry ❤️
But blackberry was too stubborn to get on the Android market. They could have survived, just had to sacrifice their OS.
@@dfaro8453 Their Os10 system was very easy , but they had to use the Android system much before, but it was too late.
CNBC:
-What Happened To BlackBerry?
Me:
I was there. I was there 3000 years ago
I have a galaxy phone now, but I really really want to come back to blackberry. their OS interface and serurity level was so wonderful. also i liked it because many businessmen(like wallstreet traders) used it. it looked so professional
Hope they will be profitable enough to stay afloat. I would like them to come up with a fan edition smartphone or a keyboard attachment
Loved the build quality. I wish I had my BB passport
Agreed. The passport was the pinackle of work phones. I miss it every day.
The microphone died on my blackberry passport phone and could not continue using it.
I'm still ready to buy if BlackBerry makes a decent comeback like Blackberry Priv
Am still using my BlackBerry PRIV since 2017
I’m still using my black berry PRIV AND BLACK BERRY PASSPORT . Yes, I also keep my iPhone btw . Those 2 phone I mentioned can live in any era along with the black berry key 2 .
I used my Blackberry Bold until October 2021! At&t sent a letter saying I had to get a 5G phone before February 2022. Everyday I used the phone after receiving the letter phone functions decreased. After losing access to my email account I was forced to switch. I am 'forced" to use a touchscreen "smart" phone.
Get with the times Judy. BrokeBerry was dead back in 2010. What are you 80????
@@NO_OPEC_NO_PROBLEM chill out
I absolutely loved the one blackberry! When I was into blackberry I was on Virgin mobile back in the day, they only offered the curve one. By the time I switched to another carrier it was too late. I always prayed they would bring the BlackBerry Style to virgin Mobile but alas they never did
All the while, I thought Blackberry already ceased operating as a business after exiting the Smartphone market. Kudos to CNBC for this news feature.
I'm still using a KeyOne. Touchscreens can never hope to compete with the efficiency and accuracy of a tactile keyboard.
Yup, I prefer full sized keyboard when I can. I really only use touchscreen when I'm not around a desk or an area to work on.
I am too.
QNX based BB10 was the best OS and the only RTOS of its time. Too bad they delayed the launch, and kept launching more legacy OS devices, because they were still selling. Lesson: the importance of pivoting even if it means killing a profitable product.
But with that comes a lot of risk as well, in hindsight that would have been a really good move, although in the moment, people had no idea how big Social Media would get and Touch Screen Devices. Also, something not mentioned here, the lack of Wi-Fi enabled BlackBerry Smartphones that really hurt them as well.
@@WSK9002
They knew their legacy OS cannot compete with iOS and Android which is why they bought QNX. But somebody at the top was reluctant to let go of the short term profits legacy OS devices were making.
BB bought QNX in 2010 but Z10 was released in 2014. I think that's 2 years too late.
I think Blackberry should have given away _thousands_ of Blackberry Q10's to a big corporate customer like JP Morgan Chase or Goldman Sachs. That could have potentially saved the company because the Q10 was probably the last really good Blackberry phone with a physical keyboard.
@@Sacto1654 Interesting idea. Many customers didn't know what the new devices were capable of so this might have worked to retain at-least the hardcore banking clients.
Would it have helped all corporate clients? Hard to say. This was a time period when most companies were going for BYOD and that also ate into BB's market.
qnx is a joke compared to android, blackberry could have survived if they chose it early(same goes for nokia)
My first smartphone was BlackBerry Classic and i still have it. I love it really and it is just a shame things went that way
Had an Android Blackberry Key 2. Such a great phone, I would buy it again.
They should have kept their OS: BB10. You can have an android BB, but it does not make them stand out in a saturated market.
I still remember my blackberry, my first smartphone in 2011. Back then it was the ish lol. It died on me & I switched to iPhone 4, I am still stuck with iPhone lol.
I was a BlackBerry administrator at Verizon. When I worked at Verizon, RIMs biggest issue was the Storm. The Storm turned every customer that had ever bought one to a different device and manufacturer. Being that Verizon was the largest cell carrier at the time, RIM is kidding themselves and adding nails to their coffin for not admitting that the Storm was a huge flop. The phone was so bad that as a senior CSR I would let any customer opt to choose a different approved device after their second replacement. It was the worse device I’d ever dealt with in the entire time I worked at Verizon. Reps had started to tell customers to not buy them. Eventually you couldn’t give them away.
I worked for RIM as a BES support engineer and hardware test developer. Yes the storm was a POS. For whatever F&&& reason, C level mgmt and above would not listen to the customer complaints. BB10 was 5 years too late in 2011. Should have come out in 2006.
@@rra022001 hell, they wouldn't even listen to Verizon, but Verizon had been sucked in my the time all the flaws were uncovered.
Remember kids this WAY back in the day before the Iphone was invented. Back then we had to push buttons to use the phone.
Thank God those days are gone
My BB Passport was the best work phone I've ever used. It was a flawless voice, text and email device to me. Great for typing long emails. Also a great antenna which was very useful as I lived and worked in a rural area on the edge of the cell network.
Blackberry and Palm Treo where my favorite phones of all time.
People are bored with apple and samsung and have peaked in design. People would actually like it if nokia and blackberry re introduce old versions if not new ones.
Never gona happen. The lack of ability for data to be accessed and kept track of by blackberry, was it's doom. We are never going to be allowed to go back. There is zero anonymity in the nwo.
people are bored yet apple and samsung make billions every year? mabe you're bored and poor
I miss my BlackBerry. Some of the best phones I owned were BB. Hopefully they come back. Android & iOS copied a lot design UI from BlackBerry OS X.
I loved my BlackBerries back in the day 😍
I still, to this day think we need phones with physical keyboards again.
PKB phones still exist look at Unihertz Titan.
I am genuinely sorry for everyone who has lost their RIM jobs
🤣😂
RIM jobs are recession proof.
My current phone is the Unihertz Titan Slim, it's like a thick Blackberry KEY 2. Android 11, and lots of features that approximate a modern Blackberry. Plus an IR blaster and many other features the phone market has lost.
Any problems with it? I still use my Key 2 LE and have been interested in the Titan slim.
I can't speak for the Slim but i have been using the original Titan for 17 months (passport design) and it's a fantastic, solid keyboard and rugged phone.
This may be a strange question but does it have a flashing led notification light? Still using a BlackBerry key2 and can't imagine having to use another phone one day... the unihertz is the only other contender.
@@squirrellvr79 yes, and you can set blink pattern and color for whatever notifications you want. Red, white, green, blue. More importantly, you can turn off the BRIGHT charging led!
@@instanoodles no problems, I've had it for 2 months, and I'm rough on phones, no visible wear or problems so far. It is pretty thick, and can be slippery without the included grippy case.
An era that I miss and was proud to be apart of . There will never be anything unique as a BB device. Rip.
I still have my blackberry bold, and its still working up to now. but I am rarely using it nowadays. Blackberry is such a reliable and durable phone
Still have a curve, and a classic. If the classic had a better app store I would have kept it longer.
The Classic… still my favourite phone.
I had it for work for a couple of years, physical keyboard was fantastic, but lack of apps and options ultimately killed it
Still rocking two of these.
Make things simple. (RIM) Research in Motion name of the company. QNX or some creative name for software, and Blackberry exclusive for the phones they made.
Apple>IOS>iPhone
RIM>QNX or BB10>Blackberry
Google>Android>Pixel
Z10 & Z30 way ahead of their time. Privacy definitely killed the growth of BB10.
They didn’t listen to what customers wanted for too long. They should have given us the Q and Z models like, 3 years before they were able to push it. I loved the Z-series phones, but they died so fast.
It used to be the safest device to a degree a government like India forced BlackBerry to hand over its code because they were unable to break into
just because a poor ass country couldn't break into it does not mean it is safe.
I was so excited to get my first smartphone and enter the world. I got a blackberry. I had no idea how apps work and that I wouldn’t be able to play games on it. I ended up turning off the internet and just using it as a phone. I liked the keyboard though.
I used to work at the in-bound call center / customer service dept. for a major car rental company. An older co-worker of mine had never heard of the Blackberry and got a call from a customer who left his in one of our cars. I heard her call the location and say: "He says he left some blueberries or something in his car...."
Not my brightest co-worker.
Now that's funny lol 😂😂😂
I wonder what would’ve happened if blackberry created the first touchscreen phone and App Store
Blackberry feels premium back then esp with the leather case 😅
The office building I worked in Cary, NC had a Blackberry office on the floor below me. Never saw anyone coming or going and seemed rather secretive.
I remember using blackberry playbook. The OS was smooth and fluid. It's sad it didn't survive.
I loved Blackberry! I want it back 😢
Me too 😂
BB Q20 still doing well in 2022 (even after EOL). I am not an app user hence this phone is perfect for me. Also design and build quality is something that is worth mentioning. You can get those cheap, but demand is getting higher these days.
@@FluxApex 🤣
The thing is, i just need a phone. I don't need to carry a laptop in my pocket and I am well below 50. At the same time, I am sure that for some, not having a smartphone with them at all times might be a real challenge these days.
45 isn’t “well below”. BB is dead.
The problem is that the phone company isn't attracting any younger generations at all. They are not going to survive if they cannot create a new generation of buyers. Samsung has the same problem. The average age of Samsung phone users is higher than that of Apple iPhones.
Which network are you using?
They should have kept away from keeping up touchscreen mostly, the qwerty keyboard and good to use software was why you bought one.
They had the best phones... Rock solid, great battery life, secure, voice quality was amazing.
I never had a Blackberry, but back in high school, I had some friends and teachers who had them.
Yes name
I'm happy to see Blackberry still kicking in 2022
I miss BB10 and my Blackberry Passport Silver Edition 😔
Best portable device experience ever.
I didn't know the ford sync 4 system in my car was by blackberry QNX, but it seems that will end this year with ford and lincoln as they are switching to Android-based systems for 2023 and beyond.
I miss BlackBerry and my collection of BlackBerry devices.
i honestly miss my rim, awesome phone and the keyboard was the best, i like my iphone but i loved my rim , best blackberry was the 9900
It was one app that killed Black Berry .. it was the what's app ..the reason for sale hype was their messenger service
I still have my Blackberry 7290 and my 9300. What great phones they were. I used the 9300 until it's buttons started falling off. It looks like a wreck but it still works.
I used to love my Blackberry. I miss it everyday. I hate typing on these touchscreen phones. I think blackberry needed to revamp there user interface in their phones and make it simple and easy to use. If they cater to more business oriented people with emailing tools and organization etc tools they can still get into market but they also need support from small developers. Its so so unfortunate to see blackberry completely gone from phones now.
I miss Blackberry
I love blackberries! They are delicious!
The blackberry curve was my first smartphone and the blackberry playbook was my first tablet. I actually really enjoyed them, but it was clear with the phones they were behind the curve of IPhone and Android. And the Playbook was really innovative but they crippled it with a lack of developer support and pricing it the same as the iPad but a smaller screen. Been android ever since on the phones and didn't get another tablet due to lack of interest until 10 years later, an Ipad Air.
OMG I LOVED THE BLACKBERRY PLAYBOOK
@Razorflamekun 11 yeah it was pretty cool, really dug the ui
Inability to even use email without tethering the Playbook to a Blackberry phone made it a non-starter upon release date.
@@LauraKnotek yeah that was pretty stupid of them.
I really miss the simplicity of blackberry, I personally carry 2 phones, 1 for business and the other personal(that would have been balckberry).I only use social media now for pleasure when I'm home on my laptop. 💔