Why Motorola’s CEO cried on his first day
ฝัง
- เผยแพร่เมื่อ 7 พ.ค. 2020
- Motorola Company was a pioneer in mobile communications and helped shape entire markets with
groundbreaking products. But now, it’s gone. And, yes, we can summarize this episode and say that it was a giant failing to act upon change. But we’d be lying because there’s more to it. It was the culture and management that killed Motorola.
#slidebean #startups #motorola
0:50 - Company origins
2:11 - Masters of mobile
3:39 - The rising market
4:32 - Cultural decisions
6:15 - A white elephant from space
7:46 - A razor-sharp, but short turnaround
10:07 - The collapse
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the end monologue is great, lI want to print it on my wall, ove it
Just wanted to add that Motorola is actually still alive! My Dad works there currently, leads the camera team. Certainly smaller than it once was, but still kicking ;)
Eric Schirtzinger my father still uses their phone😂
Thanks, Eric! Great to know. We might need to make an update episode someday!
Tell your dad great company I have always love their cellphones and I love my new razr . Hope they continue producing new models just awesome
The Motorola we knew doesn't exist anymore. The current Motorola is just of shell of what it was, a shell owned by the Chinese giant Lenovo
@@mrleblanc He may be talking about Motorola Solutions and this company is giant (17k workers) and still on Fortune 500 companies.
Fun Fact: Motorola still exists today. I know this because I typed this on a Motorola phone
i don't get new motorola one until they can prove to me it working... which right now it not...
I prefer Motorola
And it is chinese not good one
@@campkira I had a Motorola moto G first gen, I know its a budget phone but it's still going strong. A family has it and it's not missed a beat. And it come out in 2013.
Same. I type this from a new Motorola.
Motorola isn't that dead on the international aspect of things, but you can tell they're not the same as before
i did get rzer smartphone before i move to sony... and iphonex... yeah 10... that how long i wait to get iphone.. not becuase i don't had money but i don't like how apple doing thing since i had ipod for very long time.. and i knwo their shit are not up to what i want on a phone yet...
This channel just reads off of wikipedia pages and blogs. They never do any in depth research themselves
It is owned by Lenovo, and the phones branded with Lenovo while retaining the Motorola brand on almost all aspects of Motorola phones today
My 2 main take away from this episode:
1. If you are serving two entirely different needs, it is best to keep them separate i.e two independent companies.
2. Intellectual properties are worth far more than physical assets, protect them ferociously.
Great insights! Thank you for watching!
Same story with RCA.
intellectual property can be stolen,i mean shyt look at what apple and microsoft were doing back in the 70s and 80s.......or simply rendered redundant when ur competitor AMD comes up with better shyt........2 billion dollars worth of real estate on the other hand is hard to steal,and would still be there 30 years later,and not only that would likely have appreciated greatly as well.
When you mentioned that Motorola taught Apple how to make a phone, it blew my mind because I definitely didn't think of it that way before.
Me neither although, especially since the rokr was a dud to begin with. I am just thinking: If Apple has taken what Motorola knew about Smartphones and birthed the iPhone, what did Motorola made out of the same knowledge in the end? Looking at it it all I have to say Googles takeover to slice off all of these sweet patents and "throw away" the rest was probably the biggest loot run that Motorola had to suffer.
Well remember that engineers jump from one company to another quiet often ask any head hunter. Also, at the executive and board of directors levels information gets around quiet often. In the long run it's all about the $ and big egos.
did u also know xerox taught Apple,how to make the first GUI operating system for their mac?
And China
That’s like saying, when I found out that California taught the Nazis how to do eugenics, my mind was blown. Just because you don’t follow history, doesn’t mean it’s a revelation.
Lenovo still sells Motorola Phones in India, they do quite well too because of their competitive pricing and specs.
Quite well is an overstatement. They'd probably be 10th in terms of sales.
@@indianhistorybuff That fits my definition of quite well
rick ross name some other companies that are doing doing than them, barely known Chinese brands like Meizu/realme probably don’t count.
Lenovo also sells motorla Phones in Brazil and Europe. I'm currently Using a Moto G7 Plus, but the first Moto G was actually from Google and is still kicking in a lot of custom ROMs
@@TheSecretmirror using a moto g⁷, live in the us
Fun fact: Steve Jobs' son had a Motorola Razr phone at the iPhone's premier event.
@oroincorporated Sources? 🤔
How about after it hahahh
Well He couldnt have the iPhone before if that was the premiere lol
job also don't had iphone using either... alot apple chip are motorola...
What else would he have used?
My main takeaway from this was that if you want to keep being a successful company, stop actively training your competitors in how to compete with you.
Having worked at Motorola from 1986 into 2019, it's interesting to see the view from the outside. It always gets me how everyone is so focused on the cellular division, as if that is THE Motorola. The early history of Motorola is depicted fairly well, but leaves out much of the growth that was the company. Semiconductors, microprocessors, industrial electronics, etc were all HUGE portions of the company. In 1999, when we were about 150K employees world-wide, cellular only composed about 50K people (between handsets and infrastructure). Semiconductors were around another 35K and two-way radio (what is now Motorola Solutions) was another 35-40K. The remainder were in these other divisions as well as Corporate.
That was also the time that the sell-off started, beginning with On Semiconductor, Government Electronics (General Dynamics), and Freescale Semiconductor around 2003. By the late 2000s, cellular and Land Mobile were the two remaining big groups. As was pointed out, cellular became Motorola Mobility and Land Mobile Products became Motorola Solutions (this split was Jan 1st, 2011.) Shortly after the split Google came after Mobility, ransacking the group for their patents. Only a year or two later they went to Lenovo.
In my 32+ years with the company, I was on the Land Mobile Products side (two-way radios) for all but four years when I was in Corporate IT (1999-2002). As was pointed out, Land Mobile products was a consistent contribution to the income stream for the company when the other groups went through there ups and downs. Yeah, we had a few off quarters, but generally avoided the large swings of the other divisions. I'm very proud of my time with the company and the wonderful people I worked with. I learned a lot and I like to think my contributions made a difference.
Thank you so much for sharing, Lenny! Of course, these short-format videos tend to focus on a single angle, but in companies like Motorola there's a lot more we can explore in future episodes!
Every company just used Motorola.
Thank you for watching!
alot of google are form..motorola
@@campkira Coca Cola
"Apple was already good at making software" 8:50
script>script>
html>html>
Yeah, that's why all iOS releases are so good.
@rrobertt13 OP actually watched the video, instead of just listening to it since it's just a voice over some stock imagery. 8:50 html>html>
Looks like Apple is stealing my code
@rrobertt13 that's not functioning code and just Google iOS bugs, things like playing MP4 broken etc.
@@rabbirt Your username lol.
@@argonauts56au1kera6 apparently it hides the subscribe button on my videos lol git rekt me
I know there are a lot of Motorola haters out here, but let me tell you Motorola is still alive and kicking. They're the champs in budget phones, all they need is a good flagship to comeback with the big players, and they've come up with some good flagships with the Z2 force , and more recently The Edge+ Motorola over the years has come with some great phones ,they need aggressive marketing for general public awareness too
The new razr awesome I put aside all the B's reviews and bought one live it it's compact design makes it easy to carry unlike the bar smart phones .
Shit I have the Moto G7 and it's fucking sweet. I love Moto always have and always will
Thank you for your comment! Interesting!
We've given them a free pass on the ugliness too by making Samsung's, LG's, and Apple's flagships fugly as well, so they truly have no excuse.
@@robertjeffreys4732 not sure if you or any other person is going to get a notification for my reply, I misread your comment completely, so I have decided to remove my original reply. I'm going to delete this one too, just information for the notification users.
Once again, i'm never dissapointed by this series, many thanks to the slidebean team
Thank you for watching! 💙
As someone who has worked in the mobile industry for several years, I have to disagree with your stating that Motorola is basically dead. Motorola Mobility is far from dead, and has turned a profit for the last couple of years under Lenovo.
Specifically they have strong carrier partnerships in the US, which is key to selling phones to "average joes" in the US as well as very strong brand recognition and availability in developing markets. This doesn't mean that a few bad launches can't bankrupt them, but they have some strong devices at the budget end of the market and a strong userbase as well as the key business relationships to keep them going for a while if they're smart about their direction
thats true, after going motorola in my last 2 phones, i don't see leaving them anytime soon
It's just a brand owned by Lenovo, now. It really has nothing to do with the old company.
@@michaelv3340 Jaguar & Land Rover is now owned by indian Tata company, it doesn't mean that it's Indian brand now.
@@leom8605 I disagree, I doubt that a single person who worked for the old Motorola has anything to do with the new one. It's more like the modern MG. MG is a Chinese company that makes cars that have nothing to do with the old company. It's just a brand name used because people recognize it. Just like modern Skoda and Seat cars are little more than badge engineered Volkswagens.
@@michaelv3340 I don't know much about MG, in case of VW/SEAT/Skoda, VW was the superior car manufacturing company which ended up whipping the old SEAT/Skoda out and turning them to brands who just manufacture the cheaper version of its models, in case of Lenovo/Motorola it looks more like the acquisition of JLR by Tata, Lenovo had no mobile division when it bought Motorola, they had to rely on what was there already, they surely made some budget related decisions which harmed Motorola at the beginning, but they could not change the DNA of Motorola even if they wanted to because they did not have their own DNA/Identity in mobile industry Like VW has in car manufacturing, also Motorola seem to be pretty independent in making its decisions and most of its head offices and employees are still based in Chicago, I know some employees who have been there for over 25 years and are still working there. Also having used Motorola phones for over 20 years I can say that current Motorola phones have the same DNA of the phones that I used 20 years ago, they are reliable, solid with longer battery life compared to other brands but don't have great cameras and software compared to others, that's the same old Motorola to me that I always loved. I'm using Motorola Edge now, it reminds me A835 that I used 20 years ago. Lenovo started to make its own phones in the last few years, I never used them , but based on user feedbacks it looks like they have completely different advantages/disadvantages/problems compared to Motorola phones, also it looks like they took some stuff from Motorola not the other way around.
This series is excellent! It's really interesting, well-compiled and the lessons learned are super valuable. Looking forward to seeing more. Thanks for this!
Great to hear! Here are all the chapters so you can binge-watch :) th-cam.com/video/YcZ8ndicD8Y/w-d-xo.html
That weird moment when you're watching this on a Motorola phone in 2020😅
[R] MOTORSPORT ikr
Yep yep watching on my Moto G5 Plus!
Same here!!!
Moto g5s since 2018
Using The Moto E (2020)
I would like to add a few things to this video (which was a very interesting watch!)
1. Motorola split into two companies in 2011: Motorola Solutions and Motorola Mobility. Motorola Solutions is regarded as the "original" Motorola company that renamed itself to Solutions, while Mobility is the spin-off. Solutions is doing great, with a market value of 30 Billion and its highest stock price ever. Public safety might not be interesting to consumers (and us, Motorola fans), but it's a huge market.
2. Motorola Mobility is the #2 manufacturer in Latin America (been there for decades), and within the top 5 in the USA. It's definitely not what it once was, but it kept its market share in many key markets. Mobility has also licensed its brand to other companies to manufacture and sell home products and wearables and according to Motorola Trademark Holdings (a subdivision withing Mobility that licenses the brand to others), more than 100 million Motorola-branded products are sold per year.
It's not what it once was and people have the idea that it died, but it definitely had a better outcome than Nokia, Palm, Blackberry, HTC, LG mobile, Sony mobile and so on :)
You guys do a EXCELLENT job at explaining things. Love your channel.
Thanks so much!
Mobility is profitable under Lenovo. They are making profit in the mid range segment in US and Europe.
Thank you for your comment! Interesting!
Motorola is quite small in the US market today, but its still very much present in Europe and India.
I worked at Motorola and Motorola Mobility for 17 years. Motorola was NOT organized into two divisions. Solutions and Mobility was the 2 successor companies, but Motorola was organized into several sectors when I worked there. If you read the wikipedia article on them. Some of these sectors were sold off or spun off. For instance, the Semiconductor Product Sections was spun off as Freescale. When they decided to split the company into 2, they actually sold off a chunk to Nokia Siemens. The mobile phone sector and home business became Motorola Mobility, while the rest, which was radio (for commercial, government, military etc) and other products became Solutions.
I love this series. Looking forward to the next episode.
Thank you for watching!
Loving this series, getting to learn a lot.
Thank you! Glad it helps!
Too bad that the education at least on this video is far from accurate.
hey bro Love your tweets.
My first cellphone was a Motorola at 13 years old! I was so excited because it had a color screen and I could finally play snake on my own phone. The last motorola phone I had was actually less than 5 years ago. They still exist where I'm from and in my opinion they're quite sturdy, durable phones. They're also affordable here.
very well researched. Thanks for creating this video
7:52 there's a legend he cried on his first day...
I like how information comes in form of documentary with precise facts.
- Forever Fan
I worked for a limousine company and Motorola used us a lot. We were about 20 mins from their headquarters. I’ve talked to the ceo and he is a super nice guy.
Nice anecdote! Thanks for sharing!
I upvoted simply because of the well detailed description with time stamps provided for every break in the video.
Thanks, Dude. Glad you value that!
Nice one, You gained a subscriber! Looking forward to new episodes
Thanks, Jayy! You can check them all out here: th-cam.com/video/oGMtbhvorQc/w-d-xo.html
Amazing rundown. Great job mentioning the SARS situation too.
Thank you for watching!
So sad to see this company go down
Fantastic as always. Love the history, hate to see a stellar brand like that die but...part of the biz lifecycle. Great summary at the end. Have to stay cutting edge...but sometimes it's razr sharp 😉
Haha! Thank you for watching!
Well researched with good insight. Solid job!
Thank you for watching and for your feedback!
Subbed bro. Informative video.
Thanks for the sub!
Oh man. You really make very cool videos. Good job
Thank you for watching!
Dude you're such a good host - really enjoy your presenting style.
Damn, that ashtray with the cigarettes was nasty at the beginning.
lol, I loved the exit message! nailed it! awesome content!
Can we dive deeper into what the cultural problems were? Thanks for the great videos!
I really liked your presentation, style and clear content . 👏👍
Thank you so much 🙂
Im impressed with your presentation and your channel information materials. Well done.
Thank you very much!
I worked at Motorola from the alternator days @ 4:47 (built in Arcade, NY), to micro TAC phones (1M Sq. Ft Bldg) leaving for Qualcomm in the mid 90's. The first gen shoe phones got smaller/lighter pretty quickly as discrete ICs caught up lowering current consumption and battery technology changed to Nickel Metal Hydride increasing battery density.
Working on Micro TACs it was so cool to have the best phone in the room wherever you went, since we could talk on them before they were sold, just had to know a SW engineer who could program the new hardware :-)
Mgt thought competition between departments was healthy but it contributed to their undoing (we once got a 28% bonus one quarter while others got nothing, tied to how well sales went!) but mainly their failure to adopt digital protocol doomed them. They thought everything would remain analog forever. While it sounded better, it cut into talk time/battery life and frequency reuse/base station efficiency. Carriers wanted more customers per base station, a huge cost concern and embraced digital.
Motorola got caught with their pants down.
Really Enjoying your videos from a Business Management standpoint 👍👍
Thank you!
We're still using Iridium phones in the military in 2020. No way selling it off was a good play.
12:13
cool like cisco, microsoft & oracle?
or cool like Myspace, Theranos and WeWork?
Just got the Moto G Power phone and I'm in love with all of it's features. V innovative so imo, Motorola isn't dead
@oroincorporated Lenovo makes some good shit imo.
Watching this from a Motorola
I still buy Motorola phones. I’m an iPhone user primarily but most of my androids are Motos because they are reasonable priced and pretty close to stock android
Great Video, that really explains a lot over the past and the present of Motorola.
All big companies have fallen except for Motorola, even owned by Lenovo is still the only big manufacturer still playing hard.
It´s not easy to stay afoat after so many changes over the years. I mean during the nineties they were the best, but yes it´s true after Nokia they never make it number 1 again.
The Razr was huge hit but that was it.
I still believe they have the potential to come back, recent phones are still good even if competion offers a lot more for you money still they´re good at what they do. The new Razr announced to 2020 can still be a bit if they managed to get screen and folding mechanism right.
I stil like the Moto brand and most of my friends like it too, and my next phone will be the new Edge
Thank you for watching!
how can this Channel not have million subsss!!???? ... seriously super surprised
Someday! Reaching our first 100K soon!
After reading the comments it gives me the impression that slidebean doesn't do enough research to be credible (ie. they got a lot of things wrong)
Motorola also spun off its semiconductor division in 2004. Motorola was big in semiconductors too.
your closing comments are out of the space.......!!!! nailed it
Watching this from my Moto G8 Plus.
.
"Motorola is dead"
.
...you sure about that? I think I hear some rumbling in that coffin.
its a Lenovo phone; though admittedly the budget-mid range phones lenovo makes aren't bad.
Another great history lesson i was one of those who had the first mobile phone so expensive 3K just for the phone
Growing up (in Zimbabwe) i had a toy phone shaped like the dynatac. It resembled nothing used in real life. Now i know where the design inspiration was from 😁
Thank you for sharing!
Pretty good but you missed a few things like its semi-conductor business and cable modems and buying Jerold.
Thank you for your comment! Interesting!
Yeah!
No more Motorola 2N3055 power transistors for Autona amplifiers or 6800's!
Great channel, definitely a place for every entrepreneur
Thank you, L!
As a child of the 80s that brought back lots of memories...thanks
Thank you (from another 80's child!) ^^
Solutions engineers began using Qualcomm phones, Mobility's biggest rival.
I think nothing more needs to be said.
That Moto ROKR was the first phone I ever bought. I really, really liked it. The one that came next, not so much.
Watching this on a new Motorola phone I'm very confused about it being "dead"
dead as giant... i still remember going totheir office..
Alive as a brand. Dead as a juggernaut
Motorola has always been a radio communications company, it’s still alive and well. It’s still the number one seller of commercial radios in the world!
Hey, if you ever do a followup, could you get into Motorola Semiconductors/Freescale? Great vid as always.
Thanks, Davide. Idea noted!
Weird to hear all of that because here in Brazil Motorola brand phones are still seemingly very very popular. Maybe a little less so today but back in 2015 for example I know the Moto G's/X's where THE mid-range phones to have. But then again, this is just my anecdote.
I thought that there will be an ad on 12:00 when you said that line but no. Lol
That was a great video!
But you only Focus as Motorola in USA. Nevertheless in Latin America and other emerging countries Motorola Mobility is a ver strong brand in the mid-range cellphone market. With the Moto-G line as the flagship phone.
Greetings!
Nice investigation work!
Thank you for sharing. Most of our viewers are in the U.S. but we will definitely consider your feedback for future videos :)
Was the intro for the start up forensic series inspired by the intro from a tv show called Banshee? Sounds similar. Looks similar.
🤔
Watching this on my Motorola g7 power, Its one of the best phones i've had... Dirt cheap and has the best battery of any phone i had, 2 day are pretty regularly if i use it heavily i still have 20-30% left at the end of the day
Watching this on a Moto X4 :)
Thank you for watching! Great!
Your best startup forensic to date. Clear structure, easy to understand learnings and very well edited. Keep it up!
Wow, thanks! Will do
@@slidebean Get the story straight first as you have it all wrong. In fact the video states there were only two divisions in Motorola. Get your facts straight as they were sectors and there were 8 in play including SPS (aka semiconductors) which invented what became the basis for the original Apple PCs, IBM high-end servers, etc.
Amazed at how much your videos have improved in one year. Great job!
Thank you for watching!
I really enjoy these
Thank you for watching! Glad you liked it!
Motorola is launching fusion + and that will be very good competition to other companies
My Motorola Z4 is my favorite phone I've ever had
My first phone ever was a Motorola, I had bought it for an equivalent of 50 USD, it had 0.3 mp camera photos only, and had a limited color theme, had 5 games, no app store of any type, and had no bluetooth (I managed to get nice pictures, but I can't send them anywhere either). That phone functioned for 10 years without trouble, I got another phone which was stolen so I carried my Moto for at least half a year and I did not complain. I did not get a proper smartphone in my hands until I was 16, and my Moto just kept working until just 2 years ago.
I have a real soft spot for Motorola and I want them to succeed to get a very good product from them like my old phone.
im still on my beloved moto g first gen...best 150 ever spent!
You're the first one I've heard pronounce Icahn that way (ee-cahn). Everybody seems to call him "eye-cahn". wikipedia seems to indicate "eye-cahn" to be the right pronounciation too. But I could not find a video of him saying his own name. I'm curious where you heard your variant. Cheers!
There are two ways of pronouncing - American and correct one.
We need an update on Motorola!
Still remember owning the startac 70 & 90. My 1st phones
Motorola released the first 8 Gen 1 smartphone last December, they're about to release the third model of the modern Razr and the first smartphone with 200 megapixel camera in the world, I think they're doing fine now.
It's remarkable, by which I mean infuriating, how Carl Icahn pops up in these stories.
Amazing video.
Hey guys, how to email you guys regarding permission for posting the articles online that I've written after taking the amazing Udemy course by Slidebean ?
Please respond soon.
Hi! We've responded already :) We look forward to your article. Thanks for your interest!
@@slidebean Thanks a lot guys.
Nice video. I didn't quite get that last part though. Are you saying that Motorola was not hip enough? Being hip for hip's sake ain't cool. Gotta be original and authentic. Not that innovation stagnates with originality. But they had storied history of innovation, and that's the type of company culture that should thrive.
"there is that weird noise you make when you sit down..".... huh, where did you hear that. I don't think the elders will be proud of you if they here this 😂 😂
Our over-30 team will be able to explain better 😆💙
You're implying they can hear anything
@@BichaelStevens only up to about 11KHz 😳
Just a suggession, can you add Company Forensics to the tittle of the video, it would be great for us
I had startac model at the end of 90’s, it was expensive and fancy
It gave you lots of instant status, yeah!
@@slidebean The StarTAC (at least get the trademark correct) was a pioneer in analog phones so to sum it up as "status" is an ignorant view no differently than the inaccurate video.
So how are the current Motorola phones now? Are they good quality phones well built? Been thinking of getting one
2:39 Me watching the video 6 hours after I've been diagnosed with scoliosis: 😖
That's the saddest story I have ever heard...but you forget that Nextel was in there somewhere. they also used the Moto phones
Thank you for your comment! Interesting!
2009 Moto sold the automotive division to Continental Automotive for 1 billion dollars
Yeah dude I'm literally posting this from a Moto G 7 I bought at best buy. Motorola isn't dead.
is that sales force logo
They didn't think about the customer experience and work backwards from it to structure their pricing, features, and organization. They tried and failed to build on top of existing technology. Shame, since their hardware and manufacturing was good.
This is weird, here in Brazil the Motorola smartphones are some of the most popular ones cuz of the kind of low cost, i'm actually using one right now. I didn't have a clue Motorola was doing that bad.
Why do we scream at each other
This is what it sounds like
When CEOs cry
To be honest, I highly doubt that Apple used the ROKR as a basis for the iPhone. Even Steve Jobs on stage was exasperated and frustrated when trying to use it. It was an old phone that was thrown together with a poorly made version of iTunes, could only hold 100 songs, and that same day, Apple unveiled the iPod Nano.
If anything, the ROKR taught Apple what kind of phone they didn’t want to make. A valuable lesson, but one that could already be learned from the phone market in general.
Watching this on my Motorola phone that works fabtastic and has great batery life
This is an example of a very innovative company that somehow reached its innovation potential... Motorola was literally very close to creating the iPhone...
I guess from this we can conclude that Motorola's death gave birth to technologies like Android phones and iPhones, probably many other things.
Thank you for watching!