This is way too late, and I'm not sure if you'll see this, but... you are the best youtuber. Not a joke, I've seen them all. I've been watching since Smosh was the funniest thing on earth (because I was 12). You are extremely talented and I'm jealous of you all the time. You are the god damn man, and it is only because of *YOU* , that I remember that gun violence is *never* the answer. The next time I'm fighting my father to death in the woods, I'll think of you
Yup definitely has more integrity than the sad shell of a former great company. Mr.Cobler is one of the many great content creators that aren't widely recognized by millions.
I recently found out that Ubisoft's marketing team is the one who decides what game the company is going to make. They quite literally as pointed out in the video, make games based on trends.
I thought your history of tarkov vids were pretty good I came into the game late 2019 so I got to catch up on the lore of how it was shaped in a cool informative way
I've learned I'm the best a just barely managing the boring stuff in life, for the least effort, so I can get deeply into the things that make me happy. Sure, I'm not not gonna be on my school's honor roll, but I'm also not going to be one of those kids that loses their mind or switches to a bullshit major because stem is hard.
Damn wasn’t expecting the philosophy of economics and innovation tied in with Ubisoft’s incompetence, but here we are, and I’m loving every second of it, preach brother
With Ubisoft specifically, I don't think their situation is too dire. Not because their formula is eternal but because they can adapt it to the changing market. Like, Assassin's Creed getting stale? Make it more of a pirate game which ended up becoming a success. That getting stale, make it a Witcher inspired RPG and so on. Even if the changes are superficial, unnecessary or even negative, it's still enough to wow gamers. I expect they will likely continue this. Because it seems unlikely that people will ever tire of open world comfort food games. Even if they bet wrong and they have several years of failures, they have the money to tank that and then try again. There's one more aspect to consider with regards to gamers: They have the memory span of goldfish. Like, EA has been screwing with their players for over a decade now. Yet, games like the Mass Effect Trilogy sold well. People are still hyped for Dragon Age 4. Activision Blizzard was involved in multiple lawsuits and scandals, yet the next COD sells like hotcakes. So for these larger companies, it's harder for them to fail given they can keep trying over and over again and eventually get a successful hit.
This man is a literal prophet. He said that Ubisoft will loose lots of money and cancel a lot of games with their "winning" formula already in development - and guess what, that's exactly what's happening right now. Ubisoft has just shut down multiple projects and are reporting huge drops in revenue. I know most probably have seen that coming, but it's still beautiful.
I mean anyone who picked up on this trend early on could see the writing was on the wall for ubisoft. See the thing that fifa and call of duty have is a core gameplay loop that appeals to a broad audience and has a very long shelf life. They have a seemingly infinite skill ceiling and people who pride themselves on their skills in those games will always come back. While they aren't necessarily my cup of tea, its easy to understand the appeal. Assassins Creed, Farcry, Watch dogs etc. all have the same gameplay loop, but it's appeal is short lived. It's one thing to play an assassins creed game fresh, it's a totally different thing to go in having played that same game 15 times before. It gets stale quick, theres no skill ceiling to speak of so there's no progression in terms of personal growth. Ubisoft games are constantly on sale because the base asking price just isn't worth the price of admission if you've seen all that shit before. And if some variant of Asscreed is all Ubisoft can show for their development efforts, eventually there's gonna be no audience left to actually sell the game too.
"I can't recommend far cry 6 to you, not because it can't be fun, but because you've played it before." - Sun Tzu, renowned critic and video game reviewer.
Ubisoft seems to remind me of Telltale Games more and more, with how little their games change and how different they all feel. It’s so much so, that I need to look at the environment to tell which of their games I’m playing half the time.
@@nenadmilovanovic5271 Because the game cater for the most miniscule hardcore gamers with too high skill ceiling and the game controls so bad in console to the point that crossplay just isn't work. For a new IP as Hyperscape I think it's a bad move imo. Even if it's original, but isn't fun to play then what's the point.
This not just a Far Cry 6 review, its a "Ubisoft Games" meta critique, so it counts as a critique of about a decade of "Ubisoft Games". That means this actually includes a Far Cry 6 review! Along with upcoming releases if the trend holds...
With Ubisoft specifically, I don't think their situation is too dire. Not because their formula is eternal but because they can adapt it to the changing market. Like, Assassin's Creed getting stale? Make it more of a pirate game which ended up becoming a success. That getting stale, make it a Witcher inspired RPG and so on. Even if the changes are superficial, unnecessary or even negative, it's still enough to wow gamers. I expect they will likely continue this. Because it seems unlikely that people will ever tire of open world comfort food games. Even if they bet wrong and they have several years of failures, they have the money to tank that and then try again. There's one more aspect to consider with regards to gamers: They have the memory span of goldfish. Like, EA has been screwing with their players for over a decade now. Yet, games like the Mass Effect Trilogy sold well. People are still hyped for Dragon Age 4. Activision Blizzard was involved in multiple lawsuits and scandals, yet the next COD sells like hotcakes. So for these larger companies, it's harder for them to fail given they can keep trying over and over again and eventually get a successful hit.
my takeaway is that he is not reviewing Far Cry 6 because reviews are the META now and he is focused on creating better videos, a better product to offer us. ( wich btw you are on the right path, chefs kiss these keep getting better )
"I don't like Destiny" no one does, you just hate yourself enough to play it every day despite that. It's kind of the meme within the community. Nobody hates Destiny more than us Destiny fans.
Destiny is just a grinding simulator. You turn your brain off and farm dumb monsters with your pew pews. It feeds the dopamine addicted hamster inside our brains with just enough drips to keep you hooked chasing the next drip.
This is fucking phenomenal, and strangely inspiring. "A lack of failure does not mean you're good at the game. A lack of failure means you aren't playing it." (paraphrasing ofc)
I subbed when you were a gaming channel with insightful commentary. But with videos like these, you might be one of the best content producers on this platform. The algorithm may favour the Jake Pauls but you have their products beat by miles. Keep going Mr. Peachman ! You'll soon get the success you deserve.
@@travisbergen2807 he has what most TH-camrs lack. A personality. That's why anything he makes is so engaging. We aren't just learning about the topic being discussed. We're learning about HIS perspective on said topic.
I barely hear about Jake Paul’s TH-cam content. Other people have overtaken him in the TH-cam spotlight. Jake Paul is a normie celebrity now more or less.
Depressing thought: this is exactly what the masses want. Call of Duty is still essentially mining the same vein of gold that is Modern Warfare. Maybe that never ends.
To parrot an overused George Carlin quote: "think about how stupid the average person is, then realize that half of them are even stupider than that!" Think about why, say, Fifa 2k-whatever is so successful. Because the majority of the playerbase is willing to buy the same exact game, full price with only a slightly different roster every year. Hell, I recently compared PGA tour 2021 with PGA tour 2004 (which I played a lot as a kid), and the 17 year old game is more feature-complete than the brand new one save for the online multiplayer. The old one also doesn't have microtransactions. But because people will buy a stripped-down low effort version, they won't make anything more.
@@franciscogarciadamiani979 making a battle royale game is quite literally hugging the current formula as hard as it gets. I don't think Warzone would be nearly as popular as it is if it didn't have the COD label on it.
@@franciscogarciadamiani979 you missed the point, CoD with Advanced Warfare and Infinite Warfare and Blops 3 and 4 chased the trends of the time, mainly advanced movement and loot boxes, they tried to appeal to the gaming algorithm as it were. CoD WW2 did the same, Battle Field 1 had come out prior, refreshed people to the idea of going back to boots on the ground, so CoD tried to do the same while keeping their lootbox bullshit since that was still in style. Now COD’s gotten a good look at Fallout 4 and Metro Exodus’ weapon crafting systems, how much hype that was able to drum up in two smaller communities, and now they’ve copy and pasted their current formula across three different games and eras wether or not it belongs. They weren’t always like this, WaW wasn’t just CoD4: MW but with a WWII skin, MW2 heavily evolved off of the first MW, Black Ops 1 took it’s own distinct spin in the formula, MW3 was admittedly too similar to 2 but at least added the survival mode, Black Ops 2 changed the formula entirely with the Pick Ten system, and Ghosts for as much shit as it got had it’s own unique twists on perks and kill streaks.
"Valve understands that they have not won, because you cannot win." Holy shit, somebody please let Epic Games know this, it's like they're holding a grudge or something.
@@goroakechi6126 the point of the video still stands, Epic hasn’t done anything original or innovative or taken any risks since they basically invented the third person cover shooter with Gears of War. Fortnite wasn’t the first Battle Royal nor did it take a unique spin on it, it just made it more marketable to children and monetized it to fuck. This video also gets two things wrong: 1) Bungie did the same, what Destiny tried to be had already been done, and without as much bullshit, by Borderlands 1 and 2. When I played Destiny 1 anyway it was just a more grindy and more scummy looter shooter. And 2) appealing to the trends of the day and thinking you’ve “won” doesn’t mean you’re fucked anymore, people will now actively buy stagnant shit that gets worse with each year. You don’t have to look any further than an EA Sports franchise to see that.
@@Slender_Man_186 late as hell but i think epic games is doing the ons thing that wasnt mentioned in this video. Theyre riding the wave but they know when to jump from a wave to another. Where as a company like valve tries to make its own new wave. If that analogy made any sense. Its kinda the loophole for the whole thing where you can be lazy and smart at the same time
That is crazy when Ubisoft announced a game but it takes them 20 years to finally release a cult classic game that was long forgetten. Beyond good and evil was released in 2003 and haven't announced until 2017. Now the director left Ubisoft and now beyond good and evil 2 is getting a new director. This gonna set us back further more I had a feeling that beyond good and evil 2 will never gonna see the light of day.
@@lotuscat3173 if shit is trite and known, it is not up to me to elaborate, but on you to read one of the million books where "motion good, stillnes bad" appears as a concept. Also, I wasn't criticizing the creator for using the concept, but people for being blown away by it like it was some newfound truth.
With Ubisoft specifically, I don't think their situation is too dire. Not because their formula is eternal but because they can adapt it to the changing market. Like, Assassin's Creed getting stale? Make it more of a pirate game which ended up becoming a success. That getting stale, make it a Witcher inspired RPG and so on. Even if the changes are superficial, unnecessary or even negative, it's still enough to wow gamers. I expect they will likely continue this. Because it seems unlikely that people will ever tire of open world comfort food games. Even if they bet wrong and they have several years of failures, they have the money to tank that and then try again. There's one more aspect to consider with regards to gamers: They have the memory span of goldfish. Like, EA has been screwing with their players for over a decade now. Yet, games like the Mass Effect Trilogy sold well. People are still hyped for Dragon Age 4. Activision Blizzard was involved in multiple lawsuits and scandals, yet the next COD sells like hotcakes. So for these larger companies, it's harder for them to fail given they can keep trying over and over again and eventually get a successful hit.
Usually it takes me a while to double-back on a video when it has lots of information that I would want to absorb, or even just listen to, again. This video was so well crafted with its narrative of individual to large corporation, had multiple moments that re-focused the viewer with well timed section changes or otherwise left field openers. (such as the dancing robot really made me go “wait what the hell is going on) I immediately watched it a second time just to get a further understanding of the material. Honestly top shelf quality product sir. I would say never change, but that would be doing a complete disservice to the entire point of the video. So I’ll say keep on pushing the standards for unique and humorous content.
The ending was so good. Ubisoft saying "Coping all over my perfectly good alley" just as it started to rain. Ubisoft was comfortable and unwilling to move from that comfortable alley and now that its raining, itll be too late for them to move before they get soaked, if they even are willing to move. Amazing metaphor dude.
With Ubisoft specifically, I don't think their situation is too dire. Not because their formula is eternal but because they can adapt it to the changing market. Like, Assassin's Creed getting stale? Make it more of a pirate game which ended up becoming a success. That getting stale, make it a Witcher inspired RPG and so on. Even if the changes are superficial, unnecessary or even negative, it's still enough to wow gamers. I expect they will likely continue this. Because it seems unlikely that people will ever tire of open world comfort food games. Even if they bet wrong and they have several years of failures, they have the money to tank that and then try again. There's one more aspect to consider with regards to gamers: They have the memory span of goldfish. Like, EA has been screwing with their players for over a decade now. Yet, games like the Mass Effect Trilogy sold well. People are still hyped for Dragon Age 4. Activision Blizzard was involved in multiple lawsuits and scandals, yet the next COD sells like hotcakes. So for these larger companies, it's harder for them to fail given they can keep trying over and over again and eventually get a successful hit.
This channel's success is astounding , you are a very talented creator and you clearly don't need to rely on the algorithm as much as other channels . You make quality videos and hope the algorithm delivers them to us instead of making videos for the algorithm . You have my utmost respect and I hope this is profitable for you , and I believe that this is just the start of your success . Thank you for making wonderful content for us to watch , God bless you 0/10 no mentions of doom eternal sorry do better next time
I remember watching this lad at 12k subs and just being so upset at how incredible his content was and how he wasn't getting much recognition, and I come back from basic training and see he's almost 180k+ subs 😭😭
I feel like you missed the point of his video, and he does use the algorithm, if he has Farcry6 in the title a couple days after release. Its quality for sure though
"By the time you realize your formula doesn't work anymore, you will have 10 games with that formula DEEP in development.....it'll be too late to change by then." And with that, DJ Peach Cobbler has freed us all from the shackles of the algorithm.
Thank you for this video! It was very inspiring and relevant to my current situation. I immediately bought the book. I feel hopeful for the first time in a while that I can take those initial steps that will trend towards a more fulfilling life. Thank you! Quote from the book: “A signpost stands at a fork in the road. Pointing in one direction, the sign says “Victory.” Pointing in another direction, the sign says “Fulfillment.” We must pick a direction. Which one will we choose?” This dichotomy of victory vs fulfillment blew my mind. 💣⏰💥🤯 At least in my own experience, current western culture, and by extension my own, is so extremely GOAL oriented instead of PROCESS oriented. All of our lives are being wasted on goals of victory (striving after extrinsic values) instead of being LIVED via processes that could bring more sustainably fulfilling lives. Instead of creating processes that produce effects of intrinsic values which bring quantifiable measures of happiness, such as self-improvement, healthy relationships and altruistic community engagement; we bite, scratch and scrap our way through the rat race hoping for crumbs of money, status and power. The extrinsic values that are ultimately fleeting and volatile in nature. The implication here being that the majority strives for victory and conflates achievement of these goals (extrinsic values) with fulfillment. Unfortunately, the fallacy is rarely ever realized, EVEN should they be crowned king of the mountain; they’ll only be left wondering why they STILL fill so damn empty… They sold their souls to the proverbial devil, when they could have pursued a life of happiness and meaning in a world severely lacking of such. Your ratiocinations transcended beyond gaming and touched on supremely important universal truths with implications well beyond just good business but one’s that allude to being an engaged and fulfilled person/citizen. Also, it was a damn good ad for the book! I really like your humor and the way you think! Thanks for the authentic content. Keep it up.
This actually reminds me of a quote from "Man's Search for Meaning" by Dr. Victor Frankl (another book I highly recommend) “Don't aim at success. The more you aim at it and make it a target, the more you are going to miss it. For success, like happiness, cannot be pursued; it must ensue, and it only does so as the unintended side effect of one's personal dedication to a cause greater than oneself or as the by-product of one's surrender to a person other than oneself. Happiness must happen, and the same holds for success: you have to let it happen by not caring about it. I want you to listen to what your conscience commands you to do and go on to carry it out to the best of your knowledge. Then you will live to see that in the long-run-in the long-run, I say!-success will follow you precisely because you had forgotten to think about it” I hope you enjoy The Infinite Game! I'm glad you enjoyed the video, and appreciate you taking the time to share
Yes. The goals are usually worng. For me I just want to be a good person so I can one day be the best father possible. The way then becomes to find out what a good person is, what a good father is and to create the framework for it. I'm a counsellor and I try to explain this sort of life goal to kids. Some end up getting it. Some are just not ready yet. I just hope they have the help they need what they realise they are going the wrong way.
@@DJPeachCobbler I noticed a similar things with countries happens. Do you think the infinite mindset and the eventual gain of a finite mindset is normal for countries too? Like the US used to have an infinite mindset and invested in the future and growth, but now is obsessed with its own fart-huffing while other nations grow to replace the US.
I think the issue is not that people choose victory over fulfillment. Many, like myself in the past, don't see it as a forking road signpost, they incorrectly equate them as one and the same. They shortsightedly see it as a distinction without a difference.
you have confirmed everything i've expected from FC6 without talking about FC6 at all and without me seeing a single video or hearing a single opinion about it. That was an awesome expirience i would never expect to find on youtube
This was great. Ubisoft has so much potential. Instead of innovating and making something ground breaking, they just release the exact same game just set in a different setting. Sadly this is true for most games these days. Call of duty finally made a good game with modern warfare. Then they immediately go back to their usual formula. It’s sad that we have to look to indie devs for games that are innovative and not just cash grabs. When was the last time a big multiplayer game released that didn’t have skins and micro transactions? EA and their sports games is the most egregious example of this. But they keep doing it because people keep buying them year after year. No amount of bad reviews or community outrage will make them change, if the money is still coming in.
I disagree that skins and stuff are implied as bad for multiplayer games. Tho I wish that they'd put some achievement specific skins that can't be bought. Microtransactions are only bad if it gives buyers a gameplay edge over the people who don't spend a single dime. BUT microtransactions on singleplayer games are fking unreasonable and should never exist.
Modern Warfare is not even Call of Duty. This is a case of innovation for the sake of it (although ironically enough it feels like Battlefield). It's so far detached from its arcade shooter roots and what made it great. Try playing Call of Duty 4 or MW2 online and going back to MW2019.
This is what I love about Cobbler. He is such a good story teller I could listen to him talk about a gigantic shit he took and be caught in it for hours
He'd probably explain the pros and cons of whatever type of gigantic shit he took. If it was hard, it would hurt coming out, but he wouldn't have to wipe as much. If it was soft, it wouldn't really hurt, but there'd be a lot of residue that would require a lot of wiping.
Dude, this nonreview was an informative, poignant exposition of bad business. I now know everything I need to know about FarCry 6 and I have no idea what the game is even about. Overall though, the ideas you discussed are enough to change perceptions and for me, consider while making professional decisions in the future. Not that I'm a professional by any means, but you know what I mean, haha. You a badass, keep doing you.
Far Cry 6? Same as 4 and 5, with a bugs, unfunny jokes, uninteresting protagonist and story again. And yes i didnt see any of gameplay and didnt played myself.
As you said, creators who make videos to fit the algorithm usually end up producing tons of mental popcorn equivalent, filling up space but with no tangible substance, leading to unloyal fanbases. Your channel is really the proof that quality entertainment videos are a thing in 2021. Keep it up, I'll watch your videos and I can't wait to see what they evolve in.
This weekend I took part in a Hackathon my university held. My team and I made it to the semifinals but not the podiums. We didn't quite win, but we tried our best and got farther than most. Seeing this video reminds me to not let such things get me down and instead embrace my losses. If I failed then merely means I tried. Thanks for the reminder.
I will simply say, look at For Honor. A unique title that had its budget taken away for over a year. The devs are doing their best in spite of recent setbacks.
you should try arma they almost got arrested for espionage in greece while making the videogame map because they had actually gone to the places that were gonna be in the game and took photos and got a almost perfect 1:1 scale of the island
Exactly, for honor was ubis final risk to make sth unique and "new" then it failed since it didnt had servers for the first few season. Guess ubi decided not to risk ever again
For Honor is a genuinely incredible game held back by the live service model. If the game had a proper campaign at launch, a good ammount of replayability with different characters, and an online mode that built upon that foundation it would be much more popular. The two main problems with For Honor are the feature/power creep that makes balancing the game a nightmare, and the minimum skill for playing against other people being too high for new players. I legitimately got my ass kicked for weeks before I even got a grasp of how For Honor's combat worked, 99% of players would not have that kind of patience. This is a problem that would be solved by having an actually good campaign that tests the player's skills against AI opponents. Think Starcraft, Halo, and many other older games that had that kind of design: the campaign was a great tutorial for the multiplayer. If they invested in meaningful content drops from time to time instead of focusing on executions and cosmetics as a crutch for keeping things afloat, they could even do actual DLC instead. Imagine if the first campaign involved the Knights, it adds a bunch of Knight characters at once, a good story involving them and a bunch of maps as well. Then a year later the next campaign drops and it covers the samurai, again with a good story and memorable characters that you feel connected to and can use in multiplayer later. This way not only does the game become easier to balance, but it also appeals to both singleplayer and multiplayer enthusiasts. Think Destiny's model but without all the bullshit. Think something like what Overwatch 2 was supposed to be. It would be live service, but it would also be much better than what we got in the seven or so years For Honor has existed.
ubisoft doesn't care about new stuff because it only cares about stealing the new trending stuff and despite all the things he said i feel like ubisoft is still a very flexible company, i mean just look at what the pinnacle of innovation minecraft has become after microsoft took it. In comparison, the far cry serie is listening to feedback, far cry 5 was different from the usual progression and the villains had more focus because that's what people criticised in the 4, in the same vein 6 fixed some of the issues new dawn had such as tanky enemies and the villains being not interesting because they were too evil with no redeeming qualities by introducing diego while still keeping castillo just as evil.
Gays don’t exist they were invented by the Democrats who are actually lizard people that helped build the pyramids because on a flat earth it would take centuries to properly- I have run out of conspiracies
This was... a really nice video. I might just forward this to a stuborn manager of mine who is stuck in the past not noticing the rapid decline in clients
This guy always changes my perspective on things. Now's he's gone and done it to game development and business and now I feel like I can better appreciate these things for what they are. Also talking pie funny lmao
I entered this video not expecting a review to Far Cry 6 -judging by the title-, but I didn't expect algorithm and daddy Hitler fingers dancing and I deep dive into the marketing industry either ☻. good job my fellow human.
This video aged like a fine wine. Ubisoft is getting absolutely shafted.Q1 and Q2 were disastrous and upcoming releases are going to fail in a spectacular fashion. + lawsuits from Japan and EU.
Because they put out some of the biggest games of our childhoods I would love for them to succeed but at this point they just want our cash so really I wouldn't mind if they went under
@Myrmadon what I am saying is we would never have a game like fallout if it wasn't for Ubisoft picking tom Cain. The world would never know about Tom Cain if he didn't get signed by ubisoft
As a guy in business with a business degree, I get this. It's something I hadn't seen before and I hope that this, this wonderful video, will make people higher than me understand
Thank you so very very much, this video is absolutely brilliant, i hope that we as gamers will walk away from the rot and start to support developers who design their games for the love of it... well done good sir!
I almost never comment on anything since I am too lazy to do so, and I assume nobody’s going to read this but as someone who has studied the subject extensively and is currently working on their PhD on the topics discussed here I felt obliged to chime in for once. This was a surprisingly accurate take on the broader gaming industry and corporate landscape as a whole. I presume most of this video is based on Sinek’s book but if you are more broadly interested in the subject there is a whole host of academic literature behind this phenomenon as well. Scholars tend to use quite varying terms such as: strategic renewal, dynamic capabilities, organizational exploration and exploitation etc., to name a few. What is interesting is that time and time again the formula seems to repeat across any and all industries whether it be technology, services, games and anything within these given realms. I have been watching for a while this trend of recycling increasingly of games with extraordinarily little innovation or ideas behind it. While you are talking Ubisoft, I do not think this issue relates to only them. Tons of companies are and have been increasingly pumping out annual releases of copy-pasted franchises and remakes/remasters that are mostly just nostalgiabait with that lack any and all creative output as they are merely just copy-pasted of the past. Implying game design somehow peaked 20 years ago. I loved that you also mentioned Steam and highlighted their failures here as I believe that is what has become the most profound issue in gaming. Companies have become deadly afraid of failure, and I presume the increasing social media presence often leads more significant attention to failures, mockery and ridicule which can make any stumbles seem much more significant than they really are. But the companies that are not afraid of failing, tend to also be those that succeed in the long run.People love to ridicule companies such as Steam or Google for their continuous failures, but that realistically the only way to strike gold. This has been known in media industry/academia already as early as 1970s when doing a meta-analysis on the successes of comic books, the authors who published the highest ranking works would also have the highest chances of publishing works that were universally hated. There cannot be success without failure. You managed to sum up my thoughts extremely well, without (and I am assuming here) having much education behind the subject. I do not think this type of business can be sustainable in the long run, and I can’t wait until the new behemoth rises and turns all of these shitty companies and their recycled franchises into dust. It is not a matter of if it will happen, but rather, when. Keep up the good work, Cobbler.
Isn’t the Valve example, a poor example of not fearing failure for the sake of creativity? With something like steam giving them a guaranteed profit at all times there’s no need to fear something will fail because the will always have the money to try it anyways. As well as the fact that if they have only done steam related products in the past decade, and haven’t released a single game besides Half-life Alex. If anything Valve is another perfect example of the fear of failure in that they fear to do most things outside of suckling on the tete of steam and the steam market. Hell they haven’t even released major updates for games if they didn’t involve skins they could make a profit from.
@@TheOnlyAchilles It is and it is not. And now while this answer might sound rather confusing let me elaborate on this whole concept. I will try to do it without using too much jargon but pardon me if I do. So, as we currently understand it the whole concept for long-term organizational sustainability relies on two factors. Exploration of new innovations and ideas, and exploitation of available and novel resources. And this is in essence where the “exploration and exploitation” -framework stems from. The degree to which a company needs to “explore”, or “exploit” depends heavily on the industry. At one extreme end of exploration would be semiconductor, pharmaceutical and perhaps some IT-companies. While at the other end, would be the traditional manufacturing industries that do not experience such rapid change and therefore need for R&D & innovation. There are two points I am trying to make here. One that, you cannot merely be innovative/creative just for the sake of creativity without also taking advantage of the previous gains and lessons learned, but at the same time you cannot ever remain complacent in the idea that you can just keep doing something forever just because it works in that moment. Andn second, the degree of which you need to be changing is heavily dependant on the industry you are operating in. Now, actually back to Ubisoft/Valve etc. If we look at Valve through a more extended lens, we can see these procedures in action quite well. While you could argue Valve has not been THE first to come up with things such as loot boxes, gaming platforms, in-game compendiums etc. You would still have to admit they were the first to adapt it successfully which is all that matters in this case. In all these cases you could trace the line directly back to Valve originally. When they came up with these things, they were still novel, it was creative, and now they’re simply reaping the harvest of that innovation. Or to reference back to my original comment, once you strike gold you keep digging, but you do not stop looking for more. The reason they are doing this is because it is for now a profitable type of earning logic for them, so they are exploiting their previous innovations while continuously looking for new avenues in the areas of hardware. I would say this is even more risky in the sense that very few companies would be willing to make this leap from software to hardware. This is what differentiates them from Ubisoft who has shown no signs of change as they are complacent and continuously milking the same cash cow/concept without exploring any alternatives which is especially detrimental in software development. However, I do agree with you in that, Valve’s communications and way of handling their previous games seems a bit odd to me, and cannot be reasonably justified. But I would not say this is due to their complacency or them being afraid, but quite the opposite. In some sense it feels that they have almost “abandoned” their past paying little mind to it but letting the cash flow in while they can. Furthermore, a lot of things such as Valve’s communications seem quite dated at this point, and their management system (self-management) that was once innovative, could be a partial culprit in all this. Or in Hanlon’s Razor’s terms: “never attribute to malice that which is adequately explained by stupidity “. My guess is that it’s sheer incompetence and poor management practices more than that is accounting to the factors you mentioned. So, thanks for coming to my Ted Talk, sorry for the long ramble but it’s the only way I know how to communicate things, hope this clears things up.
With Ubisoft specifically, I don't think their situation is too dire. Not because their formula is eternal but because they can adapt it to the changing market. Like, Assassin's Creed getting stale? Make it more of a pirate game which ended up becoming a success. That getting stale, make it a Witcher inspired RPG and so on. Even if the changes are superficial, unnecessary or even negative, it's still enough to wow gamers. I expect they will likely continue this. Because it seems unlikely that people will ever tire of open world comfort food games. Even if they bet wrong and they have several years of failures, they have the money to tank that and then try again. There's one more aspect to consider with regards to gamers: They have the memory span of goldfish. Like, EA has been screwing with their players for over a decade now. Yet, games like the Mass Effect Trilogy sold well. People are still hyped for Dragon Age 4. Activision Blizzard was involved in multiple lawsuits and scandals, yet the next COD sells like hotcakes. So for these larger companies, it's harder for them to fail given they can keep trying over and over again and eventually get a successful hit.
@@FraserSouris I think you have a point here, though I would say the sense of urgency will come only once someone really shakes up the markets and the problem is, you never know when that is going to be. Problem is not even necessarily whether they can adapt but can they the need for adapting when the time comes. I do not think we have ever seen such uniform style of games from Ubisoft before where across franchises the games tend to mimic one another to a strong degree, and I think that on top of everything else seems incredibly risky. As for trying over and over again until you eventually succeed as you mentioned at the end, that's sort of the point. For example, historically there have been plenty of companies who had all the keys for success and ability to adapt when it was necessary but did not choose to do so since they were too certain in the status quo. A good example of this would be Kodak, who had spent significant amount of resources developing digital cameras beforehand, but chose not to go there because that would’ve eaten away sales from film cameras, they were too afraid of cannibalization of displacing their own products, which inevitably led to their demise. So, I would say as long they can recognize that the formula is not or rather when it stops working, rather than doubling down on it, they have quite a decent buffer to sustain losses and keep trying as you said. But I don't think Ubisoft has really been trying recently. I would also point out here that Ubisoft has already started bleeding pretty heavily as their market cap has roughly halved during this year alone and seems to be on a downward trend. As to your latter point, I think there are two factors at play here. One is that sports games tend to have a very casual market appeal where the only thing selling the games is just the brand rather than the product itself. However I’ll grant you that this could also apply to some degree even with AC franchise, and how it has managed to stay afloat so well. Furthermore, Ubisoft has also had its own scandals, but gamers are unlikely to care as these issues do not affect them directly. If the issues do not concern the end-consumer it is unlikely to cause a significant boycott. You do not need to look further than the rare minerals used in most electronics and how those were obtained to see how that is the case. I think what followed Ubisoft’s recent scandal could unironically be a blessing in disguise. As that event at least functioned as some form of wake-up call and replaced some of the stale upper management within the organization, possibly to a degree that could spawn new innovations. However, only time will tell.
@@Lollotus13 *>"though I would say the sense of urgency will come only once someone really shakes up the markets and the problem is, you never know when that is going to be. Problem is not even necessarily whether they can adapt but can they the need for adapting when the time comes. ""I do not think we have ever seen such uniform style of games from Ubisoft before where across franchises the games tend to mimic one another to a strong degree, and I think that on top of everything else seems incredibly risky. As for trying over and over again until you eventually succeed as you mentioned at the end, that's sort of the point... historically there have been plenty of companies who had all the keys for success and ability to adapt when it was necessary but did not choose to do so since they were too certain in the status quo. A good example of this would be Kodak, who had spent significant amount of resources developing digital cameras beforehand, but chose not to go there because that would’ve eaten away sales from film cameras, t"" I would also point out here that Ubisoft has already started bleeding pretty heavily as their market cap has roughly halved during this year alone and seems to be on a downward trend...If the issues do not concern the end-consumer it is unlikely to cause a significant boycott. You do not need to look further than the rare minerals used in most electronics and how those were obtained to see how that is the case....As that event at least functioned as some form of wake-up call and replaced some of the stale upper management within the organization, possibly to a degree that could spawn new innovations. However, only time will tell."
I sense you are not happy with the action adventute sanbox exploration crafting shooting hunting driving flying climbing games. Would riding a horse make it better? They should remake farcry 1 and 2
Amazing video as an example I only started playing rainbow six siege because it was different from all the other mundane stuff that Ubisoft put out and then they announced rainbow six extraction when that happened I realized that the second Ubisoft gets something different and successful they milk it until it’s dry and no one want to play it I quit playing shortly after that because I knew that second that r6 extraction made a profit they would release another game with the same structure as the previous titles with little to no changes.
I think r6 is the one thing that was different from ubisoft,they didn't abandon it and make something else when the game flopped after release, they made into a good game and continued adding on to it,r6 extraction came from them experimenting within r6,its orgins was limited time mode that they wanted to see how people react and it was astounding success so after the event they announced they were making a game based off that event.ubi experimented,the people said more of this,and that's what they did Then people hated on it,because context isn't something the outrage mob uses
@@Jdb63 yes and no,currently i haven't heard anything but complaints from the players.but its been around a while and as the nature of fighting games complaining about balance are almost impossible to avoid
@@badasscrusader Yeah, it's had its problems but bitchers will bitch. It's the only game of its kind and has been supported by Ubi almost as long as Siege, and still has a loyal playerbase
Rewatching this in the wake of Outlaws and with Ubisoft's end on the horizon feels strange. The unhinged pie man was right. And he was proven such far sooner than I tought he would.
This is exactly how I try to to run my channel, I do videos and let people decide whether they wanna subscribe or not, there is absolutely no reason for you to have to tell people to do this unless you aren’t making content that is enjoyable. I love all the points you made throughout this video, amazing job!
It’s why I feel like Markiplier is still relevant all these years later, after the height of the Let’s Play era… Because he’s just making content he enjoys. And when the creator enjoys it, the people watching it are gonna enjoy it too
I routed for bungie so hard when they left MS, I now pour that energy into aquashing all my hopes and dreams because apperntly exceptions are meant to smashed into thousands of tiny, sharp pieces.
This is a goddamn Masterpiece my guy. I was disappointed when you didn't review Farcry 6 at first. But as the video went on I was thankful that it wasn't a review of Farcry 6.Actual good content is rare these days. Great ones are even rarer. Keep going brother.
You are so damn inspiring man. You put into words what I’ve felt about TH-cam, the gaming industry, and just life in general. Thanks dude, I really needed to hear this.
Its sad to see how weird and mediocre the games have become. All they really care about is making games that appeal to 9yr old. That quote really fits ubisoft now
Just look past the AAA sector, and you will find plenty of gems, maybe very rough around the edges and not for everybody, but there's enough of good games. Try out Pathologic 2 for example (released in 2019). You might not love it, but it will definitely be a very refreshing experience.
Devestating. Ubi was one of my all time favourites for years. You'll be missed for what you were, old friend. You'll be missed for what you could have been.
You drew me in this channel with funny videos, roasting AAA games. Then i stayed for the game design discussions. And now you're teaching me business and economics. You really ain't playing finite games huh.
I think in the end the product generally does not matter. There will always be enough people with the hope that the next thing will be great even though they know it'll be crap. As long as the company doesn't do something astronomically stupid they can just kinda coast forever.
But coasting isn't winning, its staying afloat. As he said: you need to inovate in order to not lose. Ubisoft will never lose but they won't come out on the top
I mean look at From Software. After Dark Souls was a massive smash hit that it was Sony came to them and had them make another Playstation Exclusive. From Software could have done a Demon's Souls 2 or just another Dark Souls-like game. instead, they made Bloodborne, a game that improved the souls formula in every conceivable way. It wasn't just another souls game and it is remembered as one of the definitive souls games and largely the best one. Which is also why if Sony ever got their heads out of their asses and ported the game to PC their entire building would flood with the money the sales would make.
I want to be smart enough to make videos like this. From beginning to end, it challenged my preconceptions about business, TH-cam, and left me with much to ponder. It is exactly what it says on the tin; it's not a review of Far Cry 6. It's so much more than that. I hope one day you receive the success you deserve, which I believe is ten times more what you have now.
I watched quite a lot of the guy who you said you drew your inspiration from. I also watched a ton of the other game reviewers who are deeply analytical in a similar fashion. Still, you are unique. You are your own and awesome
It's this type of videos that really resonate with me, as Cobbler puts my every though I had about modern industry into a digestible format. When I was in high school, my teacher/professor brought up this: "As a member of a leading role in a company, it's your responsibility to innovate and explore new ideas to satisfy customers and remain in the lead in the market." But if this is the case, why do all companies focus on financial gain so much? It's perfectly fine to make some new original product and sell it, but why do so many never do so? Or if they do, it's made in a way, that just FEELS like it was made for short-term (like consoles having exclusivity, instead of better services to attract customers properly and fairly). Were their CEO's or whoever never in school/never heard of the premise of proper innovation?
Because there's an inherent risk to innovation - it's impossible to reliably innovate AND satisfy customers AND stay in the lead of the market in a predictable manner that can be modeled. In this scenario, financial gain is the only metric that can accurately represent this 'level of success', and so the business falls into doing whatever the current trend is. It's a matter of motivations. If the primary concern is to make money, then that's what's gonna happen, since innovation is not inherently profitable. Marketing is. (as a side note, the premise your professor posed seems fundamentally flawed. It's like saying 'You are swimming in a lake and it's your responsibility to stay above the surface while exploring the depths below without drowning')
Me watching the video.. contemplating for a few minutes.. and hitting replay straight afterwards to watch the whole thing again from start to finish is something I should just call the "Cobbler Effect" because it happens with every goddamn video on this channel.
This is in my opinion why Nintendo will always be a competitor. It does have formula games but it always tries new and honestly terrible ideas but then sometimes hits gold like with the wii or the switch.
Breath of the wild is a good example. At first looks it might be called '' Zelda, jus open world''. But, while other open world games give you a map with gazzilion icons, which gets boring after short while, Botw gives you map saying' 'Go, explore, the world is your oyster, do whatever you want' ' Which makes it more fun to play.
@@Arthas771 Exactly. All the best of Nintendo came from trying something new. Mario 64, paper mario, Mario galaxy, most Zelda games, and even weird things like super Mario rpg
Don’t usually like nor comment on TH-cam videos because as you said I’m here to be entertained. And you got a like for being thought provoking and entertaining in the same time. Keep up the great work.
I think it's just part of the human condition to cling to what we perceive as a "sure thing" and to get too comfortable once we start succeeding. It's happened to me many times, when I'm playing a winning chess game for example and sure of my victory, I turn my brain off, but while I'm enjoying my comfortably winning position, my opponent is already feeling the sting of their impending loss, they're alert and looking for any chance to turn the game around. Sure enough, me being relaxed, I blunder and my oponent being alert, he finds my mistake and exploits it. It takes a strong will to remain vigilant until the end, even moreso for a business because as you said, there is no win condition for a business.
Right on brother, keep fighting the good fight!
Pop off only on occasion brother
Max, what the fuck are you doing here?
@@kitsoonielol my question exactly
Checkmark = Likes
This is way too late, and I'm not sure if you'll see this, but...
you are the best youtuber. Not a joke, I've seen them all. I've been watching since Smosh was the funniest thing on earth (because I was 12). You are extremely talented and I'm jealous of you all the time. You are the god damn man, and it is only because of *YOU* , that I remember that gun violence is *never* the answer.
The next time I'm fighting my father to death in the woods, I'll think of you
This was a real good notreview of farcry 6. Didn't say a thing about it and still saying everything
Stuck true to the name.
Yup definitely has more integrity than the sad shell of a former great company. Mr.Cobler is one of the many great content creators that aren't widely recognized by millions.
100%
@@kagninja Sure looks like it. I love clickbait videos insultingly stretched as far as possible with straight up verbal diarrhea for easy TH-cam cash
@@douglasbubbletrousers4763 cope
DJpeachcobbler: "I'm not gonna review FC6."
*reviews Ubisoft instead *
*Reviews the whole videogame and entertainment industry instead*
@@FunkyAceFR reviewed the silicon valley and VHS market.
Sigma male move
To be fair, a bunch of these points hit FC6 on the head.
Nah fam, he reviewed the entire industry and the main point was "trend bad, change good"
This video aged incredibly well as for 2023 and Ubisoft losing hundreds millions of dollars and not releasing major titles for nearly a year.
"One day this is gonna cost you a lotta money"
aged like wine
I recently found out that Ubisoft's marketing team is the one who decides what game the company is going to make. They quite literally as pointed out in the video, make games based on trends.
@Hollow Man I could tell with Watchdogs: Legion. Lol
Don’t worry guys. Skull and bones will be the smash hit Ubi needs 👍🏻
@@jdw7829 so true can't wait to craft shit and put armor on boats in a pirates game based off a concept done better in black flag
My takeaway from this video is that my continual failures are actually a sign I'm doing something right... or maybe I'm just an idiot.... oh fuck
Shit broke me too.
I thought your history of tarkov vids were pretty good I came into the game late 2019 so I got to catch up on the lore of how it was shaped in a cool informative way
I've learned I'm the best a just barely managing the boring stuff in life, for the least effort, so I can get deeply into the things that make me happy. Sure, I'm not not gonna be on my school's honor roll, but I'm also not going to be one of those kids that loses their mind or switches to a bullshit major because stem is hard.
Damn
Tarkov man
Damn wasn’t expecting the philosophy of economics and innovation tied in with Ubisoft’s incompetence, but here we are, and I’m loving every second of it, preach brother
To bad they never seem to listen to people like him. If they did who knows what kinds of projects we'd see.
@@travisbergen2807 yeah for real
you meant to type "peach brother," right?
DJ Preach Cobler
With Ubisoft specifically, I don't think their situation is too dire. Not because their formula is eternal but because they can adapt it to the changing market. Like, Assassin's Creed getting stale? Make it more of a pirate game which ended up becoming a success. That getting stale, make it a Witcher inspired RPG and so on. Even if the changes are superficial, unnecessary or even negative, it's still enough to wow gamers.
I expect they will likely continue this. Because it seems unlikely that people will ever tire of open world comfort food games. Even if they bet wrong and they have several years of failures, they have the money to tank that and then try again.
There's one more aspect to consider with regards to gamers: They have the memory span of goldfish. Like, EA has been screwing with their players for over a decade now. Yet, games like the Mass Effect Trilogy sold well. People are still hyped for Dragon Age 4. Activision Blizzard was involved in multiple lawsuits and scandals, yet the next COD sells like hotcakes. So for these larger companies, it's harder for them to fail given they can keep trying over and over again and eventually get a successful hit.
This man is a literal prophet. He said that Ubisoft will loose lots of money and cancel a lot of games with their "winning" formula already in development - and guess what, that's exactly what's happening right now. Ubisoft has just shut down multiple projects and are reporting huge drops in revenue.
I know most probably have seen that coming, but it's still beautiful.
I mean anyone who picked up on this trend early on could see the writing was on the wall for ubisoft. See the thing that fifa and call of duty have is a core gameplay loop that appeals to a broad audience and has a very long shelf life. They have a seemingly infinite skill ceiling and people who pride themselves on their skills in those games will always come back. While they aren't necessarily my cup of tea, its easy to understand the appeal.
Assassins Creed, Farcry, Watch dogs etc. all have the same gameplay loop, but it's appeal is short lived. It's one thing to play an assassins creed game fresh, it's a totally different thing to go in having played that same game 15 times before. It gets stale quick, theres no skill ceiling to speak of so there's no progression in terms of personal growth. Ubisoft games are constantly on sale because the base asking price just isn't worth the price of admission if you've seen all that shit before. And if some variant of Asscreed is all Ubisoft can show for their development efforts, eventually there's gonna be no audience left to actually sell the game too.
I’m still furious about what they did to Ghost Recon so good.
"I can't recommend far cry 6 to you, not because it can't be fun, but because you've played it before."
- Sun Tzu, renowned critic and video game reviewer.
I totally agree
But as a reviewer u should not expect people had played the earlier entries of the franchise
@@yashdd7521 but you can always recommend them to try actually try the good far cry instead of paying aaa money for the same formula
skill up?
Legend
@@KO-tq3ns sounds like something skill up would say
Ubisoft seems to remind me of Telltale Games more and more, with how little their games change and how different they all feel. It’s so much so, that I need to look at the environment to tell which of their games I’m playing half the time.
They did try though with Hyperscape. That was original and fun, and it flopped hard.
@@nenadmilovanovic5271 Because the game cater for the most miniscule hardcore gamers with too high skill ceiling and the game controls so bad in console to the point that crossplay just isn't work. For a new IP as Hyperscape I think it's a bad move imo.
Even if it's original, but isn't fun to play then what's the point.
It amazes me more how like 9million people continue to buy these clones instead of support something original
@@duderitoz6953 People fear change
@@duderitoz6953 even though change is gonna happen everywhere
You won't see a thing remain same forever
Yet people don't accept this fact
this idea of "finite mindset vs. infinite mindset" just sparked a good conversation with my mom about life, business, and game design
thanks Cobbler
This is awesome! I'm really happy this channel gives people things to discuss, it's great when art sparks up conversations
This not just a Far Cry 6 review, its a "Ubisoft Games" meta critique, so it counts as a critique of about a decade of "Ubisoft Games". That means this actually includes a Far Cry 6 review! Along with upcoming releases if the trend holds...
Screw Ubisoft, that was a review of the entire AAA game dev industry imho.
@@4nto418 true that.
With Ubisoft specifically, I don't think their situation is too dire. Not because their formula is eternal but because they can adapt it to the changing market. Like, Assassin's Creed getting stale? Make it more of a pirate game which ended up becoming a success. That getting stale, make it a Witcher inspired RPG and so on. Even if the changes are superficial, unnecessary or even negative, it's still enough to wow gamers.
I expect they will likely continue this. Because it seems unlikely that people will ever tire of open world comfort food games. Even if they bet wrong and they have several years of failures, they have the money to tank that and then try again.
There's one more aspect to consider with regards to gamers: They have the memory span of goldfish. Like, EA has been screwing with their players for over a decade now. Yet, games like the Mass Effect Trilogy sold well. People are still hyped for Dragon Age 4. Activision Blizzard was involved in multiple lawsuits and scandals, yet the next COD sells like hotcakes. So for these larger companies, it's harder for them to fail given they can keep trying over and over again and eventually get a successful hit.
my takeaway is that he is not reviewing Far Cry 6 because reviews are the META now and he is focused on creating better videos, a better product to offer us. ( wich btw you are on the right path, chefs kiss these keep getting better )
did you watch the video? how could that possibly be your takeaway lmao....
he just says ubisoft suck it because they are copy paste company and this will somehow cause thier failure
@@erikxiii9630 then they change things up with assassins creed, and they get hate
@@dublethetruble4620 correction they changed it and people liked origins. Than they added pay to win and dumbed it down so people didn’t like odyssey.
"I don't like Destiny" no one does, you just hate yourself enough to play it every day despite that. It's kind of the meme within the community. Nobody hates Destiny more than us Destiny fans.
Destiny is the only game franchise that actively oppresses its playerbase
@@tankhead2645 totally not nintendo lol
@@tankhead2645 man's never heard of For Honor
Them removing the red legion campaign along with every other previous campaign is the biggest mistake
Destiny is just a grinding simulator. You turn your brain off and farm dumb monsters with your pew pews. It feeds the dopamine addicted hamster inside our brains with just enough drips to keep you hooked chasing the next drip.
"This is an airman, not a soldier."
My respect for you, DJCobbler, just skyrocketed tenfold.
That's cause DJ is himself an airman, class of 2018 💪
@@7thchamp658 now that increases to over x1000.
@Vaccinate OR Die!!!! I suspect that we care not for your suspicions
@Vaccinate OR Die!!!! I don't think he agreed with you bud, this whole comment is a cope
@@aniruddhadas1011 * nine thousand
I will never understand how the bigger a company gets, the worse they get at business.
Shareholders
When you have effectively infinite money, you get to be as flagrant, inefficient, and slow as you want as infinite money equals zero consequences.
because that's what made them big in the first place 🤷♂🤷♂. business do what business does, maximizing profit.
More people, more rigidity and more incompetence
Diseconomies of scale. They get worse at managing massive resources
This is fucking phenomenal, and strangely inspiring.
"A lack of failure does not mean you're good at the game. A lack of failure means you aren't playing it." (paraphrasing ofc)
I subbed when you were a gaming channel with insightful commentary. But with videos like these, you might be one of the best content producers on this platform.
The algorithm may favour the Jake Pauls but you have their products beat by miles.
Keep going Mr. Peachman ! You'll soon get the success you deserve.
Never a dull moment with this guy.
@@travisbergen2807 he has what most TH-camrs lack.
A personality.
That's why anything he makes is so engaging. We aren't just learning about the topic being discussed. We're learning about HIS perspective on said topic.
it's a good... formula.
I barely hear about Jake Paul’s TH-cam content. Other people have overtaken him in the TH-cam spotlight. Jake Paul is a normie celebrity now more or less.
Amen to that!
Depressing thought: this is exactly what the masses want.
Call of Duty is still essentially mining the same vein of gold that is Modern Warfare. Maybe that never ends.
To parrot an overused George Carlin quote: "think about how stupid the average person is, then realize that half of them are even stupider than that!"
Think about why, say, Fifa 2k-whatever is so successful. Because the majority of the playerbase is willing to buy the same exact game, full price with only a slightly different roster every year. Hell, I recently compared PGA tour 2021 with PGA tour 2004 (which I played a lot as a kid), and the 17 year old game is more feature-complete than the brand new one save for the online multiplayer. The old one also doesn't have microtransactions. But because people will buy a stripped-down low effort version, they won't make anything more.
nope, call of duty has been changing and also failing like what happened with infinity war, they do "new" stuff like the new battle royales and shit
@@franciscogarciadamiani979 making a battle royale game is quite literally hugging the current formula as hard as it gets. I don't think Warzone would be nearly as popular as it is if it didn't have the COD label on it.
@@franciscogarciadamiani979 you missed the point, CoD with Advanced Warfare and Infinite Warfare and Blops 3 and 4 chased the trends of the time, mainly advanced movement and loot boxes, they tried to appeal to the gaming algorithm as it were. CoD WW2 did the same, Battle Field 1 had come out prior, refreshed people to the idea of going back to boots on the ground, so CoD tried to do the same while keeping their lootbox bullshit since that was still in style. Now COD’s gotten a good look at Fallout 4 and Metro Exodus’ weapon crafting systems, how much hype that was able to drum up in two smaller communities, and now they’ve copy and pasted their current formula across three different games and eras wether or not it belongs. They weren’t always like this, WaW wasn’t just CoD4: MW but with a WWII skin, MW2 heavily evolved off of the first MW, Black Ops 1 took it’s own distinct spin in the formula, MW3 was admittedly too similar to 2 but at least added the survival mode, Black Ops 2 changed the formula entirely with the Pick Ten system, and Ghosts for as much shit as it got had it’s own unique twists on perks and kill streaks.
@@franciscogarciadamiani979 jesus you are dense
"Valve understands that they have not won, because you cannot win."
Holy shit, somebody please let Epic Games know this, it's like they're holding a grudge or something.
Well they keep giving me free games so I'm alright
Fortnite bad
Epic is actually playing the game well. They’ve gone from Unreal to FortNite to the Epic Games Store and haven’t ever been content recently.
@@goroakechi6126 the point of the video still stands, Epic hasn’t done anything original or innovative or taken any risks since they basically invented the third person cover shooter with Gears of War. Fortnite wasn’t the first Battle Royal nor did it take a unique spin on it, it just made it more marketable to children and monetized it to fuck. This video also gets two things wrong:
1) Bungie did the same, what Destiny tried to be had already been done, and without as much bullshit, by Borderlands 1 and 2. When I played Destiny 1 anyway it was just a more grindy and more scummy looter shooter.
And 2) appealing to the trends of the day and thinking you’ve “won” doesn’t mean you’re fucked anymore, people will now actively buy stagnant shit that gets worse with each year. You don’t have to look any further than an EA Sports franchise to see that.
@@Slender_Man_186 late as hell but i think epic games is doing the ons thing that wasnt mentioned in this video. Theyre riding the wave but they know when to jump from a wave to another. Where as a company like valve tries to make its own new wave. If that analogy made any sense. Its kinda the loophole for the whole thing where you can be lazy and smart at the same time
Ubisoft: did I ever tell you the definition of insanity?
Us: yes, everytime you release a game.
Ubisoft did one better: they showed rather than told.
that is the whole point of far cry duh
That is crazy when Ubisoft announced a game but it takes them 20 years to finally release a cult classic game that was long forgetten. Beyond good and evil was released in 2003 and haven't announced until 2017. Now the director left Ubisoft and now beyond good and evil 2 is getting a new director. This gonna set us back further more I had a feeling that beyond good and evil 2 will never gonna see the light of day.
The number of times this joke has been made is......
....the definition of insanity
Ubisoft doing the exact same thing over and over again expecting shit to change
Since the release of this video, Ubisoft’s share price has lost 78% of its value.
Good. Let it rot.
"If you're not failing, you're not playing the game, and your days are numbered".
Dude, this just blew my mind
Same
It's pretty trite shit tbh.
Can someone please send this to H3H3
@@RagingRugbyst amazing elaboration on your part 11 / 10
@@lotuscat3173 if shit is trite and known, it is not up to me to elaborate, but on you to read one of the million books where "motion good, stillnes bad" appears as a concept. Also, I wasn't criticizing the creator for using the concept, but people for being blown away by it like it was some newfound truth.
It's like walking up a down escalator with a lava pit at the bottom. You're either going up, or approaching destruction.
Well said
With Ubisoft specifically, I don't think their situation is too dire. Not because their formula is eternal but because they can adapt it to the changing market. Like, Assassin's Creed getting stale? Make it more of a pirate game which ended up becoming a success. That getting stale, make it a Witcher inspired RPG and so on. Even if the changes are superficial, unnecessary or even negative, it's still enough to wow gamers.
I expect they will likely continue this. Because it seems unlikely that people will ever tire of open world comfort food games. Even if they bet wrong and they have several years of failures, they have the money to tank that and then try again.
There's one more aspect to consider with regards to gamers: They have the memory span of goldfish. Like, EA has been screwing with their players for over a decade now. Yet, games like the Mass Effect Trilogy sold well. People are still hyped for Dragon Age 4. Activision Blizzard was involved in multiple lawsuits and scandals, yet the next COD sells like hotcakes. So for these larger companies, it's harder for them to fail given they can keep trying over and over again and eventually get a successful hit.
Usually it takes me a while to double-back on a video when it has lots of information that I would want to absorb, or even just listen to, again. This video was so well crafted with its narrative of individual to large corporation, had multiple moments that re-focused the viewer with well timed section changes or otherwise left field openers. (such as the dancing robot really made me go “wait what the hell is going on) I immediately watched it a second time just to get a further understanding of the material. Honestly top shelf quality product sir. I would say never change, but that would be doing a complete disservice to the entire point of the video. So I’ll say keep on pushing the standards for unique and humorous content.
The ending was so good. Ubisoft saying "Coping all over my perfectly good alley" just as it started to rain. Ubisoft was comfortable and unwilling to move from that comfortable alley and now that its raining, itll be too late for them to move before they get soaked, if they even are willing to move.
Amazing metaphor dude.
Thank you for summarizing the video.
With Ubisoft specifically, I don't think their situation is too dire. Not because their formula is eternal but because they can adapt it to the changing market. Like, Assassin's Creed getting stale? Make it more of a pirate game which ended up becoming a success. That getting stale, make it a Witcher inspired RPG and so on. Even if the changes are superficial, unnecessary or even negative, it's still enough to wow gamers.
I expect they will likely continue this. Because it seems unlikely that people will ever tire of open world comfort food games. Even if they bet wrong and they have several years of failures, they have the money to tank that and then try again.
There's one more aspect to consider with regards to gamers: They have the memory span of goldfish. Like, EA has been screwing with their players for over a decade now. Yet, games like the Mass Effect Trilogy sold well. People are still hyped for Dragon Age 4. Activision Blizzard was involved in multiple lawsuits and scandals, yet the next COD sells like hotcakes. So for these larger companies, it's harder for them to fail given they can keep trying over and over again and eventually get a successful hit.
@@FraserSouris well said bro, very succinctly put.
My god man, that was the most insightful review of a game ever and you didn’t even say a fucking word about it.
This aged well.
There stock has devalued by over 50% since this video dropped and it was in a deep dive before then.
This channel's success is astounding , you are a very talented creator and you clearly don't need to rely on the algorithm as much as other channels . You make quality videos and hope the algorithm delivers them to us instead of making videos for the algorithm . You have my utmost respect and I hope this is profitable for you , and I believe that this is just the start of your success . Thank you for making wonderful content for us to watch , God bless you
0/10 no mentions of doom eternal sorry do better next time
I remember watching this lad at 12k subs and just being so upset at how incredible his content was and how he wasn't getting much recognition, and I come back from basic training and see he's almost 180k+ subs 😭😭
I feel like you missed the point of his video, and he does use the algorithm, if he has Farcry6 in the title a couple days after release. Its quality for sure though
@@4evermilkman i didnt say he doesn't use the algorithm, he just doesnt rely on it as much as other channels.
Agreed. But.. there is no god sir..
"By the time you realize your formula doesn't work anymore, you will have 10 games with that formula DEEP in development.....it'll be too late to change by then." And with that, DJ Peach Cobbler has freed us all from the shackles of the algorithm.
It was 8 games, pretty close
Without counting the pirates one and Beyond Good and Evil, since they are totally coming out you guys
Thank you for this video! It was very inspiring and relevant to my current situation. I immediately bought the book. I feel hopeful for the first time in a while that I can take those initial steps that will trend towards a more fulfilling life. Thank you!
Quote from the book: “A signpost stands at a fork in the road. Pointing in one direction, the sign says “Victory.” Pointing in another direction, the sign says “Fulfillment.” We must pick a direction. Which one will we choose?”
This dichotomy of victory vs fulfillment blew my mind. 💣⏰💥🤯
At least in my own experience, current western culture, and by extension my own, is so extremely GOAL oriented instead of PROCESS oriented. All of our lives are being wasted on goals of victory (striving after extrinsic values) instead of being LIVED via processes that could bring more sustainably fulfilling lives. Instead of creating processes that produce effects of intrinsic values which bring quantifiable measures of happiness, such as self-improvement, healthy relationships and altruistic community engagement; we bite, scratch and scrap our way through the rat race hoping for crumbs of money, status and power. The extrinsic values that are ultimately fleeting and volatile in nature.
The implication here being that the majority strives for victory and conflates achievement of these goals (extrinsic values) with fulfillment. Unfortunately, the fallacy is rarely ever realized, EVEN should they be crowned king of the mountain; they’ll only be left wondering why they STILL fill so damn empty…
They sold their souls to the proverbial devil, when they could have pursued a life of happiness and meaning in a world severely lacking of such.
Your ratiocinations transcended beyond gaming and touched on supremely important universal truths with implications well beyond just good business but one’s that allude to being an engaged and fulfilled person/citizen. Also, it was a damn good ad for the book! I really like your humor and the way you think! Thanks for the authentic content. Keep it up.
This actually reminds me of a quote from "Man's Search for Meaning" by Dr. Victor Frankl (another book I highly recommend)
“Don't aim at success.
The more you aim at it and make it a target, the more you are going to miss it. For success, like happiness, cannot be pursued; it must ensue, and it only does so as the unintended side effect of one's personal dedication to a cause greater than oneself or as the by-product of one's surrender to a person other than oneself.
Happiness must happen, and the same holds for success: you have to let it happen by not caring about it. I want you to listen to what your conscience commands you to do and go on to carry it out to the best of your knowledge.
Then you will live to see that in the long-run-in the long-run, I say!-success will follow you precisely because you had forgotten to think about it”
I hope you enjoy The Infinite Game! I'm glad you enjoyed the video, and appreciate you taking the time to share
@@DJPeachCobbler dude amongst the sea of content creators, you are an island of authenticity. Salut to you, you absolut madman
Yes. The goals are usually worng.
For me I just want to be a good person so I can one day be the best father possible.
The way then becomes to find out what a good person is, what a good father is and to create the framework for it.
I'm a counsellor and I try to explain this sort of life goal to kids. Some end up getting it. Some are just not ready yet. I just hope they have the help they need what they realise they are going the wrong way.
@@DJPeachCobbler I noticed a similar things with countries happens. Do you think the infinite mindset and the eventual gain of a finite mindset is normal for countries too? Like the US used to have an infinite mindset and invested in the future and growth, but now is obsessed with its own fart-huffing while other nations grow to replace the US.
I think the issue is not that people choose victory over fulfillment. Many, like myself in the past, don't see it as a forking road signpost, they incorrectly equate them as one and the same. They shortsightedly see it as a distinction without a difference.
you have confirmed everything i've expected from FC6 without talking about FC6 at all and without me seeing a single video or hearing a single opinion about it. That was an awesome expirience i would never expect to find on youtube
This was great. Ubisoft has so much potential. Instead of innovating and making something ground breaking, they just release the exact same game just set in a different setting. Sadly this is true for most games these days. Call of duty finally made a good game with modern warfare. Then they immediately go back to their usual formula. It’s sad that we have to look to indie devs for games that are innovative and not just cash grabs. When was the last time a big multiplayer game released that didn’t have skins and micro transactions? EA and their sports games is the most egregious example of this. But they keep doing it because people keep buying them year after year. No amount of bad reviews or community outrage will make them change, if the money is still coming in.
This is why i follow work of developers like Kojima. Love him or hate him, he at least takes risks, and i respect that.
@@TopKunt Yeah, maybe he make strange things, but at least he tries to make them unique
Even modern warfare is ruined by being CIA propaganda
I disagree that skins and stuff are implied as bad for multiplayer games. Tho I wish that they'd put some achievement specific skins that can't be bought. Microtransactions are only bad if it gives buyers a gameplay edge over the people who don't spend a single dime. BUT microtransactions on singleplayer games are fking unreasonable and should never exist.
Modern Warfare is not even Call of Duty. This is a case of innovation for the sake of it (although ironically enough it feels like Battlefield). It's so far detached from its arcade shooter roots and what made it great. Try playing Call of Duty 4 or MW2 online and going back to MW2019.
Yeaaah, you should probably create a new video linking to this one... That's a perfect time for it.
DJ peach cobbler has never once missed
He never did
God he really just doesn't miss
I haven’t even watched yet I just commented for like 😈😈
He don’t miss tho
God please just miss once on god
This is what I love about Cobbler. He is such a good story teller I could listen to him talk about a gigantic shit he took and be caught in it for hours
Tbf a gigantic shit is pretty damn captivating of a story
He'd probably explain the pros and cons of whatever type of gigantic shit he took. If it was hard, it would hurt coming out, but he wouldn't have to wipe as much. If it was soft, it wouldn't really hurt, but there'd be a lot of residue that would require a lot of wiping.
2 years and they still haven't learned a thing
3 years now. And they're dumber
Dude, this nonreview was an informative, poignant exposition of bad business. I now know everything I need to know about FarCry 6 and I have no idea what the game is even about. Overall though, the ideas you discussed are enough to change perceptions and for me, consider while making professional decisions in the future.
Not that I'm a professional by any means, but you know what I mean, haha. You a badass, keep doing you.
Far Cry 6? Same as 4 and 5, with a bugs, unfunny jokes, uninteresting protagonist and story again.
And yes i didnt see any of gameplay and didnt played myself.
@@Edgariki so you admit you know nothing
@@oh-not-the-bees7872 Trust me, its will be the same as previous.
Sometimes they even doing "new game" ON THE SAME MAP like Farcry 4 and Primal.
As you said, creators who make videos to fit the algorithm usually end up producing tons of mental popcorn equivalent, filling up space but with no tangible substance, leading to unloyal fanbases. Your channel is really the proof that quality entertainment videos are a thing in 2021. Keep it up, I'll watch your videos and I can't wait to see what they evolve in.
This weekend I took part in a Hackathon my university held. My team and I made it to the semifinals but not the podiums. We didn't quite win, but we tried our best and got farther than most. Seeing this video reminds me to not let such things get me down and instead embrace my losses. If I failed then merely means I tried. Thanks for the reminder.
Such a well crafted convincing argument on how Ubisoft is running a bad business. Great review of Farcy 6 too! Keep up the good work!
I didn’t hear a single review of far cry six but I know what he thinks of it
@@FishRepair its a far cry game. play one you've played them all.
I will simply say, look at For Honor. A unique title that had its budget taken away for over a year. The devs are doing their best in spite of recent setbacks.
you should try arma they almost got arrested for espionage in greece while making the videogame map because they had actually gone to the places that were gonna be in the game and took photos and got a almost perfect 1:1 scale of the island
@@rogueottovonbismarck8887 You were doing so well until the end.
Altis is one third the size of the IRL version.
Exactly, for honor was ubis final risk to make sth unique and "new" then it failed since it didnt had servers for the first few season. Guess ubi decided not to risk ever again
For Honor is a genuinely incredible game held back by the live service model. If the game had a proper campaign at launch, a good ammount of replayability with different characters, and an online mode that built upon that foundation it would be much more popular.
The two main problems with For Honor are the feature/power creep that makes balancing the game a nightmare, and the minimum skill for playing against other people being too high for new players. I legitimately got my ass kicked for weeks before I even got a grasp of how For Honor's combat worked, 99% of players would not have that kind of patience. This is a problem that would be solved by having an actually good campaign that tests the player's skills against AI opponents. Think Starcraft, Halo, and many other older games that had that kind of design: the campaign was a great tutorial for the multiplayer.
If they invested in meaningful content drops from time to time instead of focusing on executions and cosmetics as a crutch for keeping things afloat, they could even do actual DLC instead. Imagine if the first campaign involved the Knights, it adds a bunch of Knight characters at once, a good story involving them and a bunch of maps as well. Then a year later the next campaign drops and it covers the samurai, again with a good story and memorable characters that you feel connected to and can use in multiplayer later. This way not only does the game become easier to balance, but it also appeals to both singleplayer and multiplayer enthusiasts. Think Destiny's model but without all the bullshit. Think something like what Overwatch 2 was supposed to be.
It would be live service, but it would also be much better than what we got in the seven or so years For Honor has existed.
@@Erick-tv8oqthe more you speak the more the tragedy intensifies
This video has aged like fine wine, especially looking at the stock price atm
Hope ubisoft can still turn himself around. At this point I just feel bad for the guy
hi thig
ubisoft doesn't care about new stuff because it only cares about stealing the new trending stuff and despite all the things he said i feel like ubisoft is still a very flexible company, i mean just look at what the pinnacle of innovation minecraft has become after microsoft took it.
In comparison, the far cry serie is listening to feedback, far cry 5 was different from the usual progression and the villains had more focus because that's what people criticised in the 4, in the same vein 6 fixed some of the issues new dawn had such as tanky enemies and the villains being not interesting because they were too evil with no redeeming qualities by introducing diego while still keeping castillo just as evil.
"don't feel sympathy for a shallow person who won't share the same sentiment back if you're in the same situation"
6:13 You can't escape gay. Run as fast as you can, it's faster and it's gonna catch up to you eventually.
"Dread it, run from it, gay arrives all the same"
All my fav you tubers in one place
wait... DJ Peach Cobbler isn't drunk strat-edgy? What?
@@nepunepu5894 with a little Zero Punctuation and Renns reviews thrown in
Gays don’t exist they were invented by the Democrats who are actually lizard people that helped build the pyramids because on a flat earth it would take centuries to properly-
I have run out of conspiracies
This was... a really nice video.
I might just forward this to a stuborn manager of mine who is stuck in the past not noticing the rapid decline in clients
This guy always changes my perspective on things. Now's he's gone and done it to game development and business and now I feel like I can better appreciate these things for what they are.
Also talking pie funny lmao
I like his use of "money game part 2" when he talks about money or businesses. It's just a good song to be honest.
With Ubisoft stock hitting record lows 2 years later. It's impressive how accurate this is.
"The government is trying to turn me gay with chemicals"
Funniest shit I've ever heard
And quite possibly accurate to an extent.
Well, they are
@@zappbrannigan4170 Zoe Bee has a video I think would be great for u
@@zappbrannigan4170 Zoowee mama
I entered this video not expecting a review to Far Cry 6 -judging by the title-, but I didn't expect algorithm and daddy Hitler fingers dancing and I deep dive into the marketing industry either ☻.
good job my fellow human.
This video aged like a fine wine. Ubisoft is getting absolutely shafted.Q1 and Q2 were disastrous and upcoming releases are going to fail in a spectacular fashion. + lawsuits from Japan and EU.
This was masterfully insightful. I have been saying for years that a stagnant gaming landscape will be the death of developers.
Thankfully indie will replace them eventually...
Ofc they(indies that become establishment) will also become stagnant eventually.
"The only difference between the master and the novice is that the master has failed more times than the novice has tried"
The imagery of Ubisoft, being a junkie, is a very harsh, and yet real representation of what they’re doing
This isn't a review of Farcry 6, this is a review of how it is to live with someone who secretly always talks about Doom Eternal.
I really don't want ubisoft to go down the drain when it gave me so many memories but at this point they deserve whatever is coming their way
Because they put out some of the biggest games of our childhoods I would love for them to succeed but at this point they just want our cash so really I wouldn't mind if they went under
@Myrmadon what I am saying is we would never have a game like fallout if it wasn't for Ubisoft picking tom Cain. The world would never know about Tom Cain if he didn't get signed by ubisoft
@Myrmadon that doesn't mean I love the Ubisoft company but I live what they've done over the years
@Myrmadon I know the definition yeah but I don't see what you're getting at?
As a guy in business with a business degree, I get this.
It's something I hadn't seen before and I hope that this, this wonderful video, will make people higher than me understand
A business guy in business with a business degree?
@@clumsysandbocks5650 none of my business!
Do business people currently even have a degree in business or marketing?
Other than you of course
I businessed a business once while high
"It's not about the dancing hitler finger, Ubisoft. It's about what it represents." - DJ Peach Cobbler
"It's about sending a message"
You just reviewed nearly 20 years of Ubisoft/EA/Activision Blizzard practice. In a 18 minutes video. I bow to you sir.
Thank you so very very much, this video is absolutely brilliant, i hope that we as gamers will walk away from the rot and start to support developers who design their games for the love of it... well done good sir!
DONT THINK IM GOING TO IGNORE THAT HARDSPACE: SHIPBREAKER SOUNDTRACK
I almost never comment on anything since I am too lazy to do so, and I assume nobody’s going to read this but as someone who has studied the subject extensively and is currently working on their PhD on the topics discussed here I felt obliged to chime in for once.
This was a surprisingly accurate take on the broader gaming industry and corporate landscape as a whole. I presume most of this video is based on Sinek’s book but if you are more broadly interested in the subject there is a whole host of academic literature behind this phenomenon as well. Scholars tend to use quite varying terms such as: strategic renewal, dynamic capabilities, organizational exploration and exploitation etc., to name a few.
What is interesting is that time and time again the formula seems to repeat across any and all industries whether it be technology, services, games and anything within these given realms. I have been watching for a while this trend of recycling increasingly of games with extraordinarily little innovation or ideas behind it. While you are talking Ubisoft, I do not think this issue relates to only them. Tons of companies are and have been increasingly pumping out annual releases of copy-pasted franchises and remakes/remasters that are mostly just nostalgiabait with that lack any and all creative output as they are merely just copy-pasted of the past. Implying game design somehow peaked 20 years ago.
I loved that you also mentioned Steam and highlighted their failures here as I believe that is what has become the most profound issue in gaming. Companies have become deadly afraid of failure, and I presume the increasing social media presence often leads more significant attention to failures, mockery and ridicule which can make any stumbles seem much more significant than they really are. But the companies that are not afraid of failing, tend to also be those that succeed in the long run.People love to ridicule companies such as Steam or Google for their continuous failures, but that realistically the only way to strike gold. This has been known in media industry/academia already as early as 1970s when doing a meta-analysis on the successes of comic books, the authors who published the highest ranking works would also have the highest chances of publishing works that were universally hated. There cannot be success without failure.
You managed to sum up my thoughts extremely well, without (and I am assuming here) having much education behind the subject. I do not think this type of business can be sustainable in the long run, and I can’t wait until the new behemoth rises and turns all of these shitty companies and their recycled franchises into dust. It is not a matter of if it will happen, but rather, when.
Keep up the good work, Cobbler.
Isn’t the Valve example, a poor example of not fearing failure for the sake of creativity? With something like steam giving them a guaranteed profit at all times there’s no need to fear something will fail because the will always have the money to try it anyways. As well as the fact that if they have only done steam related products in the past decade, and haven’t released a single game besides Half-life Alex. If anything Valve is another perfect example of the fear of failure in that they fear to do most things outside of suckling on the tete of steam and the steam market. Hell they haven’t even released major updates for games if they didn’t involve skins they could make a profit from.
@@TheOnlyAchilles It is and it is not. And now while this answer might sound rather confusing let me elaborate on this whole concept. I will try to do it without using too much jargon but pardon me if I do.
So, as we currently understand it the whole concept for long-term organizational sustainability relies on two factors. Exploration of new innovations and ideas, and exploitation of available and novel resources. And this is in essence where the “exploration and exploitation” -framework stems from. The degree to which a company needs to “explore”, or “exploit” depends heavily on the industry. At one extreme end of exploration would be semiconductor, pharmaceutical and perhaps some IT-companies. While at the other end, would be the traditional manufacturing industries that do not experience such rapid change and therefore need for R&D & innovation.
There are two points I am trying to make here. One that, you cannot merely be innovative/creative just for the sake of creativity without also taking advantage of the previous gains and lessons learned, but at the same time you cannot ever remain complacent in the idea that you can just keep doing something forever just because it works in that moment. Andn second, the degree of which you need to be changing is heavily dependant on the industry you are operating in.
Now, actually back to Ubisoft/Valve etc. If we look at Valve through a more extended lens, we can see these procedures in action quite well. While you could argue Valve has not been THE first to come up with things such as loot boxes, gaming platforms, in-game compendiums etc. You would still have to admit they were the first to adapt it successfully which is all that matters in this case. In all these cases you could trace the line directly back to Valve originally. When they came up with these things, they were still novel, it was creative, and now they’re simply reaping the harvest of that innovation. Or to reference back to my original comment, once you strike gold you keep digging, but you do not stop looking for more.
The reason they are doing this is because it is for now a profitable type of earning logic for them, so they are exploiting their previous innovations while continuously looking for new avenues in the areas of hardware. I would say this is even more risky in the sense that very few companies would be willing to make this leap from software to hardware. This is what differentiates them from Ubisoft who has shown no signs of change as they are complacent and continuously milking the same cash cow/concept without exploring any alternatives which is especially detrimental in software development.
However, I do agree with you in that, Valve’s communications and way of handling their previous games seems a bit odd to me, and cannot be reasonably justified. But I would not say this is due to their complacency or them being afraid, but quite the opposite. In some sense it feels that they have almost “abandoned” their past paying little mind to it but letting the cash flow in while they can. Furthermore, a lot of things such as Valve’s communications seem quite dated at this point, and their management system (self-management) that was once innovative, could be a partial culprit in all this. Or in Hanlon’s Razor’s terms: “never attribute to malice that which is adequately explained by stupidity “. My guess is that it’s sheer incompetence and poor management practices more than that is accounting to the factors you mentioned.
So, thanks for coming to my Ted Talk, sorry for the long ramble but it’s the only way I know how to communicate things, hope this clears things up.
With Ubisoft specifically, I don't think their situation is too dire. Not because their formula is eternal but because they can adapt it to the changing market. Like, Assassin's Creed getting stale? Make it more of a pirate game which ended up becoming a success. That getting stale, make it a Witcher inspired RPG and so on. Even if the changes are superficial, unnecessary or even negative, it's still enough to wow gamers.
I expect they will likely continue this. Because it seems unlikely that people will ever tire of open world comfort food games. Even if they bet wrong and they have several years of failures, they have the money to tank that and then try again.
There's one more aspect to consider with regards to gamers: They have the memory span of goldfish. Like, EA has been screwing with their players for over a decade now. Yet, games like the Mass Effect Trilogy sold well. People are still hyped for Dragon Age 4. Activision Blizzard was involved in multiple lawsuits and scandals, yet the next COD sells like hotcakes. So for these larger companies, it's harder for them to fail given they can keep trying over and over again and eventually get a successful hit.
@@FraserSouris I think you have a point here, though I would say the sense of urgency will come only once someone really shakes up the markets and the problem is, you never know when that is going to be. Problem is not even necessarily whether they can adapt but can they the need for adapting when the time comes. I do not think we have ever seen such uniform style of games from Ubisoft before where across franchises the games tend to mimic one another to a strong degree, and I think that on top of everything else seems incredibly risky. As for trying over and over again until you eventually succeed as you mentioned at the end, that's sort of the point.
For example, historically there have been plenty of companies who had all the keys for success and ability to adapt when it was necessary but did not choose to do so since they were too certain in the status quo. A good example of this would be Kodak, who had spent significant amount of resources developing digital cameras beforehand, but chose not to go there because that would’ve eaten away sales from film cameras, they were too afraid of cannibalization of displacing their own products, which inevitably led to their demise. So, I would say as long they can recognize that the formula is not or rather when it stops working, rather than doubling down on it, they have quite a decent buffer to sustain losses and keep trying as you said. But I don't think Ubisoft has really been trying recently. I would also point out here that Ubisoft has already started bleeding pretty heavily as their market cap has roughly halved during this year alone and seems to be on a downward trend.
As to your latter point, I think there are two factors at play here. One is that sports games tend to have a very casual market appeal where the only thing selling the games is just the brand rather than the product itself. However I’ll grant you that this could also apply to some degree even with AC franchise, and how it has managed to stay afloat so well. Furthermore, Ubisoft has also had its own scandals, but gamers are unlikely to care as these issues do not affect them directly. If the issues do not concern the end-consumer it is unlikely to cause a significant boycott. You do not need to look further than the rare minerals used in most electronics and how those were obtained to see how that is the case.
I think what followed Ubisoft’s recent scandal could unironically be a blessing in disguise. As that event at least functioned as some form of wake-up call and replaced some of the stale upper management within the organization, possibly to a degree that could spawn new innovations. However, only time will tell.
@@Lollotus13
*>"though I would say the sense of urgency will come only once someone really shakes up the markets and the problem is, you never know when that is going to be. Problem is not even necessarily whether they can adapt but can they the need for adapting when the time comes. ""I do not think we have ever seen such uniform style of games from Ubisoft before where across franchises the games tend to mimic one another to a strong degree, and I think that on top of everything else seems incredibly risky. As for trying over and over again until you eventually succeed as you mentioned at the end, that's sort of the point... historically there have been plenty of companies who had all the keys for success and ability to adapt when it was necessary but did not choose to do so since they were too certain in the status quo. A good example of this would be Kodak, who had spent significant amount of resources developing digital cameras beforehand, but chose not to go there because that would’ve eaten away sales from film cameras, t"" I would also point out here that Ubisoft has already started bleeding pretty heavily as their market cap has roughly halved during this year alone and seems to be on a downward trend...If the issues do not concern the end-consumer it is unlikely to cause a significant boycott. You do not need to look further than the rare minerals used in most electronics and how those were obtained to see how that is the case....As that event at least functioned as some form of wake-up call and replaced some of the stale upper management within the organization, possibly to a degree that could spawn new innovations. However, only time will tell."
Coming back after 1 year, this rings true now more than ever... I hope Ubi watched your video!
If I'm not being swarmed and having to pull off clutches in doom eternal, then I haven't won, I just need a higher difficulty
damn right!
I sense you are not happy with the action adventute sanbox exploration crafting shooting hunting driving flying climbing games. Would riding a horse make it better?
They should remake farcry 1 and 2
I hope that last part was sarcasm
They should remake FarCry Instincts Predator and then abandon the franchise entirely.
It's painful yet poetic how well this video is aging.
Ubisoft is making a step closer to the edge with each new game they release. Or digging their own grave... pick your favorite metaphore.
Amazing video as an example I only started playing rainbow six siege because it was different from all the other mundane stuff that Ubisoft put out and then they announced rainbow six extraction when that happened I realized that the second Ubisoft gets something different and successful they milk it until it’s dry and no one want to play it I quit playing shortly after that because I knew that second that r6 extraction made a profit they would release another game with the same structure as the previous titles with little to no changes.
I think r6 is the one thing that was different from ubisoft,they didn't abandon it and make something else when the game flopped after release, they made into a good game and continued adding on to it,r6 extraction came from them experimenting within r6,its orgins was limited time mode that they wanted to see how people react and it was astounding success so after the event they announced they were making a game based off that event.ubi experimented,the people said more of this,and that's what they did
Then people hated on it,because context isn't something the outrage mob uses
@@badasscrusader For Honor too!
@@Jdb63 yes and no,currently i haven't heard anything but complaints from the players.but its been around a while and as the nature of fighting games complaining about balance are almost impossible to avoid
@@badasscrusader Yeah, it's had its problems but bitchers will bitch. It's the only game of its kind and has been supported by Ubi almost as long as Siege, and still has a loyal playerbase
Rewatching this in the wake of Outlaws and with Ubisoft's end on the horizon feels strange. The unhinged pie man was right. And he was proven such far sooner than I tought he would.
This is exactly how I try to to run my channel, I do videos and let people decide whether they wanna subscribe or not, there is absolutely no reason for you to have to tell people to do this unless you aren’t making content that is enjoyable.
I love all the points you made throughout this video, amazing job!
It’s why I feel like Markiplier is still relevant all these years later, after the height of the Let’s Play era…
Because he’s just making content he enjoys. And when the creator enjoys it, the people watching it are gonna enjoy it too
@@NoahDaArk unless the person is cringe like me 👌
I routed for bungie so hard when they left MS, I now pour that energy into aquashing all my hopes and dreams because apperntly exceptions are meant to smashed into thousands of tiny, sharp pieces.
This is a goddamn Masterpiece my guy. I was disappointed when you didn't review Farcry 6 at first. But as the video went on I was thankful that it wasn't a review of Farcry 6.Actual good content is rare these days. Great ones are even rarer. Keep going brother.
I just need to watch each of your videos several times over, can't believe how amazing they are!
It is really ironic that ubisoft made definition of insanity .
I think you mean "iconic".
@@BushidoMauve no, ironic
You are so damn inspiring man. You put into words what I’ve felt about TH-cam, the gaming industry, and just life in general. Thanks dude, I really needed to hear this.
Its sad to see how weird and mediocre the games have become. All they really care about is making games that appeal to 9yr old. That quote really fits ubisoft now
Just look past the AAA sector, and you will find plenty of gems, maybe very rough around the edges and not for everybody, but there's enough of good games. Try out Pathologic 2 for example (released in 2019). You might not love it, but it will definitely be a very refreshing experience.
Play pathological 2!!
I'm just spreading the word
@@ithidt oh, what a coincidence
Devestating. Ubi was one of my all time favourites for years. You'll be missed for what you were, old friend. You'll be missed for what you could have been.
This is what I love about your channel, you get straight to the point and go over everything without even mentioning it in the first place
You drew me in this channel with funny videos, roasting AAA games. Then i stayed for the game design discussions. And now you're teaching me business and economics. You really ain't playing finite games huh.
Another cobbler video?
Correction: Another masterpiece?
The biggest masterpiece was your in depth video on the steam deck tho
And he was right, Ubisoft is currently losing a fuckton of money and might go down
Ubisoft next year: FAR CRY 7, THIS TIME WE HAVE THE ROCK
I think in the end the product generally does not matter. There will always be enough people with the hope that the next thing will be great even though they know it'll be crap. As long as the company doesn't do something astronomically stupid they can just kinda coast forever.
But coasting isn't winning, its staying afloat. As he said: you need to inovate in order to not lose. Ubisoft will never lose but they won't come out on the top
@@noiz5578 _"you need to innovate to not lose"_
And Ubisoft doesn't innovate, so they'll los-
_"Ubisoft will never lose"_
Hmm...
Nah, eventually a studio will come along and make a better version of a Far Cry or a Assassins Creed and then it's all over.
If they want to just coast forever they have failed as a buisness
Ghost of Tsushima happened.
Elden Ring happened.
You were right on the money, friend.
Look at Helldivers, lethal company, Pal world. And the release of skull amd bones. This aged really well in a good way lol
I mean look at From Software. After Dark Souls was a massive smash hit that it was Sony came to them and had them make another Playstation Exclusive. From Software could have done a Demon's Souls 2 or just another Dark Souls-like game. instead, they made Bloodborne, a game that improved the souls formula in every conceivable way. It wasn't just another souls game and it is remembered as one of the definitive souls games and largely the best one.
Which is also why if Sony ever got their heads out of their asses and ported the game to PC their entire building would flood with the money the sales would make.
I've said this since watching you at 12k subs, but DJPC once again, proving that he is by far the most absolutely based TH-cam channel on TH-cam.
This video has aged like fine wine
I'm pretty sure it's impossible for Dj peach to make a bad video
It seems like he actually gives a shit about what he put out. Which ties into the video ,I guess.
You must not have seen his Halo video.
I want to be smart enough to make videos like this. From beginning to end, it challenged my preconceptions about business, TH-cam, and left me with much to ponder. It is exactly what it says on the tin; it's not a review of Far Cry 6.
It's so much more than that. I hope one day you receive the success you deserve, which I believe is ten times more what you have now.
You opened my eyes to something I didn't even realize. You've earned yourself a thumbs up and a new subscriber.
I watched quite a lot of the guy who you said you drew your inspiration from.
I also watched a ton of the other game reviewers who are deeply analytical in a similar fashion.
Still, you are unique. You are your own and awesome
It's this type of videos that really resonate with me, as Cobbler puts my every though I had about modern industry into a digestible format.
When I was in high school, my teacher/professor brought up this: "As a member of a leading role in a company, it's your responsibility to innovate and explore new ideas to satisfy customers and remain in the lead in the market."
But if this is the case, why do all companies focus on financial gain so much? It's perfectly fine to make some new original product and sell it, but why do so many never do so? Or if they do, it's made in a way, that just FEELS like it was made for short-term (like consoles having exclusivity, instead of better services to attract customers properly and fairly).
Were their CEO's or whoever never in school/never heard of the premise of proper innovation?
Because there's an inherent risk to innovation - it's impossible to reliably innovate AND satisfy customers AND stay in the lead of the market in a predictable manner that can be modeled.
In this scenario, financial gain is the only metric that can accurately represent this 'level of success', and so the business falls into doing whatever the current trend is. It's a matter of motivations.
If the primary concern is to make money, then that's what's gonna happen, since innovation is not inherently profitable. Marketing is.
(as a side note, the premise your professor posed seems fundamentally flawed. It's like saying 'You are swimming in a lake and it's your responsibility to stay above the surface while exploring the depths below without drowning')
This has aged super well with Sony having like 8 live service games in the pipeline while every new live service game fails miserably now
"Ubisoft, Ubisoft, where are you? Making Ghost Recon Battle Royale, so fuck you...." Big example of short term thought there...
Me watching the video.. contemplating for a few minutes.. and hitting replay straight afterwards to watch the whole thing again from start to finish is something I should just call the "Cobbler Effect" because it happens with every goddamn video on this channel.
There's an infinite game that can't be won, only lost.
And you just lost the game.
fuck
Shit
FUCK
This is in my opinion why Nintendo will always be a competitor. It does have formula games but it always tries new and honestly terrible ideas but then sometimes hits gold like with the wii or the switch.
Breath of the wild is a good example. At first looks it might be called '' Zelda, jus open world''. But, while other open world games give you a map with gazzilion icons, which gets boring after short while, Botw gives you map saying' 'Go, explore, the world is your oyster, do whatever you want' '
Which makes it more fun to play.
@@Arthas771 Exactly. All the best of Nintendo came from trying something new. Mario 64, paper mario, Mario galaxy, most Zelda games, and even weird things like super Mario rpg
There's a reason why Nintendo games are almost never on sale but still sell like crazy
2024 is a few months close to ending and this video still holds up
Don’t usually like nor comment on TH-cam videos because as you said I’m here to be entertained. And you got a like for being thought provoking and entertaining in the same time. Keep up the great work.
I think it's just part of the human condition to cling to what we perceive as a "sure thing" and to get too comfortable once we start succeeding.
It's happened to me many times, when I'm playing a winning chess game for example and sure of my victory, I turn my brain off, but while I'm enjoying my comfortably winning position, my opponent is already feeling the sting of their impending loss, they're alert and looking for any chance to turn the game around.
Sure enough, me being relaxed, I blunder and my oponent being alert, he finds my mistake and exploits it.
It takes a strong will to remain vigilant until the end, even moreso for a business because as you said, there is no win condition for a business.
Yessir facts