The Anti-Niche (Why Becoming Nicheless Makes You Irreplaceable)
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- เผยแพร่เมื่อ 9 มิ.ย. 2024
- The burning problem all creators, writers, and marketers face: finding a niche. The common business advice of the past is outdated thanks to the emergence of the creator economy. Forget everything you’ve been told about niching down.
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0:00 Become Nicheless
3:48 The Most Profitable Niche Is You (Productize Your Mind)
13:07 The Book Of Your Life - How To Create Your Niche Of One
17:48 The Psychology Of Interest - How To Talk About Whatever You Want & Still Get Paid
22:28 Broad Brand, Specific Product (How To Actually Niche Down)
24:55 The Evolution Of Your Niche, Brand, and Products
Video title ideas (for the algo!):
The most profitable niche is you
The best niche for agencies and online businesses in 2024
How to turn yourself into a business
#OnePersonBusiness #CreatorEconomy #Synthesizer #Digital
Writing #TheArtOfFocus
My grandfather (who is no longer alive) left me a few quotes that I have stuck to. 1) "The world will never stop being the world." 2) "Life is beautiful. You just have to know how to live it." and 3) "Don't be lazy. Work hard." They are simple yet profound. He raised 10 kids, worked in a factory, immigrated his children legally from a small village in Mexico into the US during the 1960s. He owned a car, 3 properties, and had the love and adoration of his children and grandchildren. I still sing about him to this day. As the Holy Bible says "Your reputation is more precious than jewels and rubies." And "Wisdom is nourishing to the soul like a good meal."
This is wonderful! Thanks for sharing.
I’m grateful for this comment, thanks 🙏
You are blessed, my friend.
Amazing bro, he sounds like a legend
May his soul rest in peace and may God gives you and your family healing ❤️🩹 thanks for sharing that with us
"Sometimes you have to make a bet and be willing to be wrong, knowing that if you make no bet you're guaranteed to be wrong." - Alex Hormozi
dude runs a lot of LLCs under shell lol
I am content creator, and for me being a TH-camr is all about finding winning combination. It is like owning a business, you just have to give people what they want and you will be successful. The most difficult part is starting and growing of course, but consistency and hard work (with a little bit of Famester to help) is the key!
Something that helped me so much:
If you want a million subscribers make content at the quality of that an account with a million subscribers would make
@@username-bc8grthat's Dan's strategy - making jam packed content.
SCAM.
@@xentoro7861 what do you mean?
Content creator w zero content
Dan , it’s a stroke of luck that I found you. A newbie on TH-cam, so I took a course to learn the technical aspects of, the YT marketing blueprint, the algorithm. I sweated and dragged my feet when it came to niche in that traditional way everyone is taught by these gurus, while spiritually, I wanted to tell my story. Now I get it, thanks to you. I am feeling my power, and I am going to create great content. By the way I am in my seventies.
👍 I just subscribed.
@@jasonmccullar2770 Thank You!
Hi Ajuntha. I’m curious, what course did you take? And would you recommend it?
I an already looking forward to your content!
@@katiawhitestar2857 thank you
I chuckled at the "We're going to create the book of your life" (13:11) because that's literally how I named my channel across platforms. Cheers to everyone building their niche of one!
I hope everything this time goes well for me ❤
Dan Koe taught me that I AM MY OWN NICHE. Once I finally wrapped my head around that concept and started using my personal, unique voice....LOADS OF VIEWS AND SUBSCRIBERS. One of my vids has over 148k views and rising! And now I'm passed the 10k subscriber mark! DAN, you helped me a bunch, bro, just with the title of your video. Keep inspiring, friend.
😂 I'm at almost 90 vids w 10 subs... content is ALL OVER THE PLACE, I do what I love.
@@DarkLight-Ascending bro not niching down doesn't mean post anything, experiment stuff and find what works
Can express how good your elaboration on the topic are. I gained so many insighs clarity!
I bought the 2 hour writer a few weeks ago & am taking everything in. I’m 48 (an outlier to your target audience) & resonate with your brand. I was introduced to you when I stumbled across your video about becoming a polymath. No one in my circle understands my generalist nature. I’m going to follow everything you prescribe in the 2-hour writer so that I can create the life I want. Thanks for your content Dan.
I feel you. I'm in the same boat. A polymath. Time for me to break into social following Dan advices
Same. I took the 2HW course, it's great, unique. Highly recommend it, especially for the system he explains and the awareness (and good copy lessons)
@@eliseb5253 it’s definitely worth it for the information alone. I went through the program in its entirety first & am going to go back through it a second time & do the actual steps. Doing that during Christmas break. Wish me luck 🤞🏾
It's never too late to start :) more power to you
My three favorite channels: Dan Koe, Stock Brotha, & How Money Works. Make my week complete! 🔥 🔥 🔥
It's almost criminal that this content is free.
I was just telling someone online about how you talk about solving your own problems and showing other people how, as the basis of value creation. Thanks, Dan, you rock! 💯
What will see you through is not passion but the sense of deep connection to what you're meant to accomplish, to a sense of destiny in life. "This is what I'm meant to do. This is who I'm meant to be."
"I make it (business) make more sense than the shallow business gurus that you see everywhere." This sums it up Dan. I am so tired of old school business gurus that talk about dying business systems. The rise of technology has changed everything. Our world has changed drastically. Thank you for your fresh perspectives!
My newly found Mentor, first day i heard your voice, it was like when God spoke from Heaven saying, behold this is my son in whom i'm well pleased.
Your voice resonates with my soul from day 1.
I love ❤ your ideology and i'm one of your many students and followers 👣👣👣
Thanks.
I hate money-making gurus and "info-businessmen", but I like your message here. I also realized recently, that it's better to market yourself, rather than specific niche of your content. No one will ever be able to compete with your unique personality and your unique take on your current niche.
Not to brag or flex but I am talented at a lot of different things and I can get overwhelmed by the amount of choices I have. This leads to paralysis. I struggled so much with picking a niche I feel like years may have been lost to indecisiveness. Although today I am fighting through it, I aim to make this process less painful with more ease and flow.
I am in the same boat, I have a lot of potential in 2 or 3 different fields, all of which bring me happiness but figuring out how to incorporate all into my personal brand has been extremely difficult.
@@Drewxcifer Yeah it’s been a serious struggle but now I’m learning to show all parts me in my content
Exactly that’s it
I absolutely love this video and needed to hear it. I love a stoic intellectual giving me the real. Thank you! 🙏 I’ve been having an internal battle with whether or not to drop the “fitness” at the end of my channel name and just leave my name only. In order to not be “chained” to a specific industry because I want to evolve my content further and go deeper into other (but related) topics.
I said to myself, "I'm gonna do this. And I'm gonna be that." And then I did it, and then I was it. And that's it.
Thanks for the helpful content Dan, you’re really helping out me and my brother (15 and 11 years old) a ton.
I’m astounded by Dan’s ability to analyze, build systems and convey information. I haven’t seen anyone like him, which proves his point. I think he’s brilliant. He also scares me a bit because he doesn’t smile. 😂
He is serious isn't he ?
I wanted to launch my content creation business and I was told to niche myself. The problem was I was feeling like I was betraying myself as I'm very spiritual. Your video comes in handy and actually shows that a niche is actually what you experience form your own perspective and have people to share it with you. THANKS SO MUCH
The value that Dan brings in his content is unbelievable. 🔥
This is exactly what I have been needing! I've been struggling with only making education videos on recipes. I have been afraid that no one would care about all of the other interests that I have outside of cooking. Which has led to very slow growth. I wrote down notes and will sit down and answer all the questions right away. Thank you for giving this information in a way that I can actually start using it.
I’ve just started content creation myself and I cannot thank you enough for these videos Dan! The lessons I have learned are invaluable
It is so refreshing to hear this perspective. I have always thought of my life as a "kid in a candy store" meaning I want to try everything!! Lucky for me, a lot of cool things come easy for me, so I pursue these passions that I am also good at. I enjoy your delivery of such pertinent and valuable information! TY this is fantastic !
Brilliant. Thank you.
Thank you so much! This fresh perspective resonated with me 1000%. I was so exhausted from trying to NICHE myself down...I am a creator - I do multiple things...I had so many AHA moments during this video. I am now doing your 2-hour writer course, and it is also brilliant and totally changing my way of thinking about social media and putting myself out there. I am devouring your content and just bought your new book... Congrats on that! You are a master synthesizer!Thank you for sharing your genius!
This is fantastic, well-structured and very dense information. Thank you so much, Dan! I have watched three times and made a ton of notes. Everything you've said resonated with my thoughts and ideas. It helped me to finally figure out where to start and how to go on. So happy I've watched this!
If you are not in the financial market space right now, you are making a huge mistake. I understand that it could be due to ignorance,but if you want to make your money work for you...prevent inflation
Trading with an expert is really beneficial. This will help you not to lose your money in the trading market.
Jane Roy is the woman I've been trading my coins with for the past few months I started with her last year
I have also experienced her great work, she’s good in trading
Did anyone of you lose when trying to invest on your own?
A friend of mine introduced me to Jane Roy in 2018
Then my money grows like grass
One hour ago I had this thought that I need to listen to one your vids and I was gonna search for some old video but you posted this , I depend on listening to you , can't get with a week without your videos now
There was so much valuable information in this video, even with the extensive notes, I'm going to need to rewatch it. It's funny and frustrating how you can hear the same thing from one person, but it doesn't resonate until someone else puts their experience and their take on it. Thank you
These videos are life changing! Thank you so much Dan! Lot's of love and light to all here! 🙏🏻💕✨
Presenting my vids like Dan is my biggest goal, following his business brains is the icing on the cake. Thank you, another awesome video 🙏🏼🫶🏻
I think this is the most useful business advice I have ever received. Thank you.
Each of your videos is like a 3hs class that I take with my notes, systems and stuff I start creating! thousand thanks to you!
Phenomenal information! The questions you provided are incredibly helpful in helping us discover our unique brand. Thank you, Dan.
MAN! When you mentioned the book of your life you can't get any better than that for me. Hearing you put that metaphor and structure together has activated another level of leverage for what Im building. Thank you so much. This video, like most of your videos, is so dense with information. I KNOW I'll be watching this a few times (as with other videos you've made)
Love this! Never seen your content but I’m glad I clicked very helpful and insightful information. Thx
I’ve been applying stuff I’ve learned from you to my photography & video editing approach. It gave me the clarity & confidence I needed big time🙏
What an extraordinary and well put together high overview of framing personal branding. Kudos Dan! Thank you!
The concept of creating a 'book of your life' as a niche is intriguing. Could you provide more guidance on how to document and share personal experiences in a way that resonates with a target audience?
💯
I’m just starting my content creation. A month ago I created a product I wish I would have had during times when I was in mental/emotional distress. I’ve been realizing I am my niche for a couple of weeks and now this video was suggested for me to watch, perfect timing. I’m setting up a nonprofit to make it easier to get my product out to a broader audience.
How did I miss this? I've been through a few of Dan's trainings and never saw the "Book of Your Life" method. Really ties it all together.
I started down this be my own niche path a year ago, but ultimately, I started getting pulled into the old-style niche thinking and limiting myself. Years and years of hyperfocused on search engine marketing (demand fulfillment) and music marketing have engrained the niche-down mindset. This outline is a great way to help me get back on track.
Amen and amen! Brilliant! It was VERY difficult to find information on how to set up a channel for multiple areas and a way to market myself more clearly! I got clarity from this video! I think it's attracting people with the same values.
Am blown away by this kind of value provided, love you loads, I am now a subscriber👌 thanks you loads.
You are so profound Dan , and you are so young for so much wisdom , thank you sooo much
A video that demands rewatching many times. Thank for spilling ur wisdom
My mentor always say to me to start with my niche the problem is I even dont know thats why I dont making content till now. Thank you for giving a new perspective. Start from today I will do what ever I want to do. ❤
SO good! Thank you!
damn dawg! thanks for this breakdown, Will continue to make TH-cam videos for my clothing brand. I decided to start document my growth so a year from now I can look back and see all the progress and continue to grow from it.
I hope you see this Dan, this is pure gold!
Dan. I’m following every step you’ve set up on your courses. You will know about me in about a year. I will make it big time! Thank you thank you thank you!
Thank you Dan for this helpful video message.
One of the best videos I have watched. Thanks
Ive been stuck for literal years because of that niche advice. Im kinda mad i wasted so much time. I would go weeks without posting becuase i hadnt done anything related to my nice . I thought something was wrong with me bc i couldn't stick to something every single day. Turns out i wasnt suposed to lol
Thanks Dan
OMG your content makes so much sense!!! Thank you!
Confirmation of my concept. Appreciate the authentic community being built!
I’ve watched some of your videos, but THIS ONE. Thanks, you gained a subscriber
I don't normally give a thumbs up but your content has good energy.
Pure Value Here. Thank You For Sharing!
Everytime I watch your videos, I end up leveling up on my own journey. Gratitude ❤
Dan deserves 1 million followers.
Thanks you for posting
My English is my 2nd language so i have to listen few times to fully understand
But you are the best mentor !
This was such a good one. We’re all learning how to design our realities and teach others the same!
This makes sooo much sense! Thanks❤
Totally inspiring! Thanks
You’re good, Dan. A philosopher of creator economy🎉
This is absolute gold! Thanks for this content.
This is probably the most youtube video i've ever watched. Thank you man. It looks like it is the modern da vinci matrix
I'm only halfway through but this is so good!! Had to pull out the notes!
The psychology of interests section was a highlight for me. How do you recommend integrating diverse interests into a cohesive personal brand without confusing your audience?
This is what I struggle with!
Congrats on 500k subs!
Thanks Dan.
Congratulations...dan! for 502k subscribers...❤🎉
I could watch this video 50 times, and still getting inspiration for something different every time!!
I appreciate the distinction you made between branding content and product. Can you elaborate on how to effectively balance content creation that entertains or educates with content that promotes a product or service?
The mic 🎙️ is so fluid 🔥🔥🔥
Dan Koe 🎉❤thank you for amazing video again
Shortcut for all new venturists and those seeking to make their own business work online: ignore all others telling us how to do marketing, content, niching and so on, just listen only to Dan. I've got so much value from his work over the last month since YT put him in front of me, but with this particular video I've just made that decision. I've bought his two hour writer course, and now downloaded a couple of things which I've yet to check out. For so long i went against my instincts because of all the mainstream 'advice', but going by Dan's word, i'm now reunited with my instincts and won't be pushing them aside again!
Hell Yea, Dan! Can’t wait for Kortex to come out.
Love your content Dan.
Read the Newsletter been waiting for this video. ❤🎉
Mind Blowing video.
You are seeing far ahead in the future.❤
Best advice to listen to right before I start my week. 🎉
Thank you Sir. I will follow and work with you.
Perfect timing for this to show up since it's exactly what I'm working on building right now. I'm at least a little good /knowledgeable in a lot of areas and want to bring it all together. (that's not happening on this account)
Really insightful video on finding a niche! It's refreshing to hear a perspective that emphasizes personal authenticity over traditional market niches. Has anyone else tried this approach and what were your results?
Hi Dan. Thanks for all the videos. You think clearly and speak lucidly. How would you adapt your advice for somebody not selling education but fiction novels?
U are my favorite expression on TH-cam, fr.
Thanks Dan Koe 🥂
Outstanding presentation
Thank you.
Very intereting. I Will listen to that a second Time because the information was so dense (and my english is not perfect😂).
I just had a haha Moment for the direction I Will take on my Channel and my products. So grateful!
This creator is amazing. I always intuitively knew this
Thanks for speaking the truth 😊❤️
Dan you are just brilliant! Thank you!
Can you let us know your TH-cam setup? Camera, Lights, Background etc? It looks and sound GREAT! Thank you
I’m wondering my path in this world of entrepreneurship, I am a video marketer that starts as a wedding photographer after that filmmaker of music videos after that a learnt after effects and now I’m looking for my next big project and still looking for the last seven years. I’m an immigrant from Bolivia living in Spain, for the last years this was hard to do, And this my friend this changed my way of living life. Thank you.
Mind blowing simplicity
Thank you, thank you and thank you again.
Brilliant Brother.