How To Build A Successful Personal Brand in 2024 (Full Masterclass)
ฝัง
- เผยแพร่เมื่อ 13 ธ.ค. 2023
- Delve into the art of personal branding, tailored for graphic designers, marketers, and anyone keen to develop their professional identity. Discover the transformative power of self-acceptance, the significance of personal stories in branding, and the importance of embracing both strengths and vulnerabilities. Learn how to cultivate an authentic personal brand that resonates with your audience and stands out in a crowded market. Whether you're a solo professional or part of a larger team, this video offers invaluable insights into creating a brand that truly represents who you are and what you stand for.
#branding #marketingdigital #storytelling
FREE Resources here: thefutur.com/free-resources
🚀 Futur Accelerator
The step-by-step blueprint and coaching program designed to get your creative business off the ground:
thefutur.com/accelerator
🥇 Futur Pro
The professional creative community designed to grow your personal brand, your business, and your network:
thefutur.com/pro
✍️ Other Courses, Templates, and Tools:
thefutur.com/shop
🎙 The Futur Podcast:
thefutur.com/podcast
Recommended books, tools, music, resources, typefaces & more:
thefutur.com/recommendations
Music by Epidemic Sound:
share.epidemicsound.com/thefutur
Shorts Playlist:
www.youtube.com/@thefutur/shorts
We love getting your letters. Send them here:
The Futur c/o Chris Do
556 S. Fair Oaks Ave. #34
Pasadena CA 91105
*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.
--
Host: Chris Do
Producer: Mark Contreras
Cinematographers/Editors: Stewart Schuster @RodrigoTasca & @Tascastudios MOCS Media
I love this quote!! 57:39 "The pursuit of money and everything that you think around money is really not the pursuit. The pursuit is to find who you're supposed to be in this world, figure out your gift, and to share it with as many people as possible. And when you do that, I can only guarantee you one part of the equation: You'll be happy. And you'll die a happy person." The whole video was fascinating... thank you so much!
Thank you. Glad to hear.
7
No, not the whole Video was fascinating, we dont want his submerge into conspirancy topics because of his weird wife
What about "Love the Lord your God with all your heart, and with all your soul, and with all your mind. and to 'Love your neighbor as yourself'" ? Wisdom should be the guiding principle in how we identify, develop, and employ our gifts, ensuring that our actions align with God's will and serve His purposes rather than our own ambitions or desires. That all our pursuits, including the development and use of our gifts, should be undertaken with a primary focus on glorifying God and advancing His kingdom, guided by prayerful consideration and a deep desire to do His will.
I had to stop and send that message to a friend 🔥🔥 lol
At the age of 47 and with what feels like a lifetime of following other’s “shoulds”, i’m finally giving myself permission to be myself. Thanks for helping me to uncover my truth Chris
best place to be, enjoy the ride
im joining u
Love this video Chris! Been grinding on my personal brand for 4 months, dropping some killer content, and boom, hit 65k followers (with a little help from Quicky Social, I won't lie). Keep hustling, guys! Never underestimate the power of persistence and quality content!
Person : "Asks Question"
Chris : *gives one of the most layered, esoteric discourses of a response that would absolutely tear the fabric of reality and obliterate the sheer understanding of the human mind upon most philosophical discussions*
Person: "... soooooo"
Hahah
Yup I feel like I've just gone down the rabbit hole of philosophy and psychology and self reflection 🤣😍 I love it!
😂😂😂😂
😂 facts
🎯 Key Takeaways for quick navigation:
[48:28] *Personal branding is like choosing a water bottle: without a label or story, it's hard to stand out. Design, narrative, and presentation are crucial for differentiation.*
[49:11] *Sharing your story isn't self-serving, it's attracting the right audience. It builds trust, engagement, and authority.*
[50:20] *Fame and skill aren't always linked. We often associate popularity with expertise, even if it's inaccurate. Be mindful of this bias.*
[51:45] *The power of tools can be misused. Storytelling and marketing techniques can have negative consequences, even with good intentions. Consider the wider impact.*
[53:38] *Your interpretation shapes your results. Take action based on what resonates with you, not someone else's story. Be an action taker and use knowledge for good.*
Ok. So this is the first video I have ever seen that explains why I do not make content. I hate being fake. And making bs videos to sell myself to others makes me freeze up because I know I am not being genuine. So I am going to do this exercise to find my words. Damn. Thank you brother.
You’re very welcome. Good luck.
I agree with you 100 percent.
I love how you speak on the different layers of design in a philosophical way. It's refreshing but also helps others connect more to their work and craft.
I feel like it finally "clicked" and i finally know what exactly , and WHO exactly a brand IS. This "understanding" is going to help me greatly. I loved your example/story of "everything is connected"
I've been watching Chris's videos way before I decided to pursue my graphic design degree, his genuine philosophy and approach to design sets him apart. Respect sir.
Thank you 🙏
me too just finished 1st semester
And he kindly shares it with the world. You people get fooled everywhere you turn. These dudes have no talent. They just sell you useless information. Why would someone tell the entire world how to build a successful brand, if they really knew how? They would keep it for themselves. This is the most naive era and the fallout will be unreal.
Lighthearted perfectionist here. ☺ Was even inspired to write a post on Facebook about me being a perfectionist and another story on Medium recommending this exercise. Thank you for the fun and practical exercise!
I came to learn about personal branding and I took away a life lesson
thank you so much for letting this masterclass free on youtube. I found it by accident and it hits me instanly. All of the conversation is very useful for me. i will put it in practice and see the result
One thing is for sure:
Chris is a real unapologetic human being and I admire his self acceptance.
Not afraid to say it how it is regardless of offense towards others. It’s just who he is and who he won 🥇 which is his authenticity.
I got to be me
As of late, I have been reflecting on authenticity and living with out fear of being yourself. It sounds so simple, but the majority of people are scared to be themselves, fear of judgment, losing friends, family etc. but this is essential to not only a life of fulfillment, but Ofcourse attracting your audience.
Hmmm yes, I agree. One thing I told myself I'll focus on this year is building and understanding my personal brand and not boxing myself in
Thank you Chris. Really valuable insights. I am from Argentina, living in Dubai and working in the construction and architectural industry. Most people don’t realize these things.
It's amazing how being more focused on the human side totally expands our perspectives.
Thanks again Chris amazing content
I liked your video at 56:20 "not being aligned with who you're supposed to be in life, THAT's what makes you jaded". 🤯
Another gem from Chris Do. Amazing and truly engaging conversations.
This was really helpful, as a young person that is trying to figure out where to go, and how to tell the truth and live up to what I feel is my calling. Thank you for sharing this content, and helping. Telling a story is a great way to engage, and I look forward to seeing what the future has!
Wow I’m just 15mins through and there’s already so many life lessons there that made me reflect on my life! Also Chris is such a great orator and knows how to draw people in and keep then engaged.
Thank you so much
Love this content..
Worthiest hour of the day,
Thank you Chris and Futur Team
Basically, bask in who you are and get comfortable with accepting it- alignment with self is the key here 🔑
Another great Saturday morning with Chris & Co!
1000% this
Great masterclass, super useful, as always. I relate to the idea of being allergic to people constantly trying to sell you something online these days. And people only talking about how successful they are. I agree that there's plenty of it and it's not exciting anymore. BUT. I feel like that might be the winner strategy? Because so many people are attracted to these success stories and like to see how well someone is doing. They want to learn from them and get inspired. Yeah it might not be us (however, I used to follow quite a lot of people like this) but plenty of other people would follow those successful people selling something rather than vulnerable, honest and 'too clever to sell' ones...
I am in the right place at the right time! I was on a 2.5 year hiatus from the design world and I’m starting anew. I’m so grateful to have came across your content. Much Love and thanks for sharing your knowledge! 🤗🎨
You are so welcome!
Coming out from a pandemic hiatus?
2024 is a good year to shine!
I love "I'm almost allergic to" people trying to sell me something. That is a great visual!
Man this guy is talkin and talkin and talkin so much SENSE
I ran into Chris in person a couple weeks ago, and he's such a sweet guy. I watched this entire video with a pen and paper and here's what I learned:
1. Write down everything you hate about yourself, and what people probably hate about you. Use those words + a transformer word to build your personal brand.
2. Be truthful in your content-not because "vulnerability" is the trendy thing to do, but because it is what is right. (DON'T manufacture false trauma just to fit in.)
3. Make content as if you were writing it to yourself in your journal.
4. Tell stories that make you look bad, then teach how you grew from it. If you are the hero of the story 100% of the time, no one will trust you.
Thank you, Chris!
good notes. where did we meet?
@@thefutur Urth Cafe :)
This video literally changed my thinking on my pursuit of financial gain and it not causing me to be more unhappy.
We are all important and we need each other. The key is to be yourself. Find your passion and leave your mark in the world.
Something which I think the conclusion of vid is the philosophy of why ? really matters to the products how ? the why explains the products brand image. And integrating the thought why is something designed the way it is into designing a, brand makes it better. Thank you for the great vid. Ive started out doing brand studies. Currently doing Mercedes.
Definitely implementing these steps, beautifully curated and I can't wait to experience the practice! 💯
Now that I think about it, I discovered my passion for video editing when I was away from my country and parents, had no problem trying different things and didn't have any issues to think about. After discovering it, I got from freelance to agency by Chris's guidance. So yeah I think to find out what makes you happy, you need to be isolated by other things that effect your thoughts/behaviour and try whatever you think might work.
Although, if you don't have money, it's going to be much harder to do all of these. But I hope everyone become a billionaire by their heart
You need to make sure you can survive first. Then you can explore what brings you joy.
JUST A FEEDBACK. Great conversartion, I am listening it wile I work, those audio effects of the phrases get in the way a little bit as I listen to it. Thank you for the content, it is really enriching.
Noted!
As a lightworker and a growing healer and soul retriever, hearing Chris touch up on these deep topics rang my soul alive. Yes it is true. There are some here who remembers the real hystory. The ones before earth became quarantined.❤ besides that great content. I am currently applying this. And I intent to talk about spirituality and AI on TH-cam channel going forward. Thanks..
Thank you 🙏
Genius to be able to capture this concept. That’s it. Formula if the value is there.
yo watching this was so inspiring bro, thank you for sharing so much wisdom and being yourself, this helped me with a lot of things internally and gave me many cool insights 🙏❤
Minute 8, already astonished!! Man I need notes
again! So clear and true! Respect! Thank you!
There is such a great wealth of knowledge within Chris and I am so grateful he is sharing it. Watching this particular video I occasionally felt he was sending out some scolding vibes.
At 25:48 you mention you are remembering things as you get older. That has been so true for me. Especially since becoming a parent, it’s like these memories are being unlocked.
Isn’t that so cool?
For the question on building the personal brand versus a design studio brand or the clout, I feel the studio would be an extension. For a general example, Batman. Think of him as who he is, what his brand is. And then think of the justice league. The justice league is more than one person but each one stands out on their own.
This video brought a lot of emotions to the surface. Emotions such as sadness but also hope and fire. I think those feelings came up because I’ve spent so much of my life just trying to fit in. To be accepted into the group. Wanted. I have always been an outsider and a lot of pain has come from that. I dont know exactly what my purpose is or how to leave my mark on this world but, after this video, I’m starting to think my strength could be with that outsider identity. Anyways, thank you so much for this video!
You’re very welcome. Mixed emotions is good.
CHRIS - you were seriously CHANNELING THE DIVINE on this one! ❤
Hey everyone, I've been reflecting on common challenges we face in expressing ourselves, like struggling to articulate thoughts or feeling misunderstood. These issues can lead to missed opportunities and strained relationships. Drawing from timeless wisdom, I've found inspiration in the effectiveness of religious messages in connecting with their audience. By recognizing these patterns, we can empower ourselves and others to find our voice authentically and make a meaningful impact. It's interesting how everyone talks about creating a cult-like following, but few discuss the authentic communication behind it. How do you think we can cultivate genuine connections and empower others to find their voice? I thank you Chris and your team for creating this video and the 1000 others. I hope this could help at least one person and my dream is to help the futur grow as well, maybe this is what they’re missing.
Happy New Year Eve!! This is my 1st times listening to you. I loved your message and advice that you shared in this video. Very informative, now I have work to do for 2024.
Welcome to the Futur
And once again this video couldn't have come at a better time. I'm in the midst of figuring stuff out and have finally commit to my purpose and tribe and this video helped me to reassure, that i should pursue this, even if it's just for the happiness and not necessarily for the money.
Thanks Chris!
Hey Tim
@@thefutur Hey Chris! ✌
Loved this. Thank you!
Ive had to put this on my watch later, having to pop out to work, only watched 20min, and already Iam like wow.
I feel now I can go out there and talk about my bladder issues which Ive had for 23yrs of struggle, and the course I am learning to help me strenthen my Plevic Floor muscles, which I also want to help men and women to strenthen. how the NHS just pushed me around and said live with it. its all to do with age and child birth its not its not learning from a young age how to keep the Pelvic Floor strong. just so we can carry on buying adult nappies, which by the way cost a fortune. I am so glad I stumbled across you Thank you
Absolutely LOVED this content! Thank you 👏 you’ve given me a whole new vision for my channel that I’ve been trying to build when all along I just needed to look within instead of trying to build strictly from the exterior world 👍
Incredibly valuable. Thank you!
As Muslims, there are very have clear explanations about the time "dilemma" mentioned in the beginning.
wrote down my shadow words and nothing short of a rebirth is going to transform it. But love your videos. I don't think I will ever have the courage to put myself out their and build a personal brand but I just love your videos from a psychology perspective.
It’s not for everyone. Applaud you for the self awareness and know where your boundaries are.
Always adding Value! Thanks Chris I will see you soon!
Thank you for sharing. It's helpful for me who are on the way to find myself. I now understand why I can't do it because I'm not willing to to show up and and show myself. There is 1 thing that makes me hesitate to share: I am nothing; who will listen to my problems, my stories?
you rlly have a deeper(cooler) voice and sounds/look/body posture calm confident af. gg respectful
Thanks for this video! Really helpful, much appreciated.
Brilliant minds. Brilliant conversation
Great talk. Thanks for uploading it!
Chris, thank you a lot, Brother!
Your words are resonating with my soul, but not resonating with some of the troubles around us nowadays - I’m from Ukraine 🇺🇦, Odessa - and when I’m focused on those bad things I’m starting going the wrong direction. You get back me to the right direction, and right at this moment we’re evolving our MakeING Team’s website and Upwork account and i just shared your video with my teammates and asked to watch it carefully. Because it’s changing everything - not stupid 5 stars ⭐️, but honest and interesting story of our challenges. Thank you for existence and your Truth 🤝 Be healthy ✊🏻
Can’t imagine what you are going through. Hoping for peaceful resolution soon.
@@thefutur thank you very much 🙏🏻🍀 You’re the man of Light - let’s do that work for It - it has a big value. Thank you for that! 🤝
An insightful masterclass indeed! This comprehensive guide to personal branding emphasizes the essence of authenticity, self-acceptance, and storytelling in building a memorable brand. The emphasis on embracing both strengths and vulnerabilities resonates deeply, offering invaluable insights for anyone navigating the journey of professional identity development. A must-watch for graphic designers, marketers, and all seeking to stand out in today's competitive landscape.
Chris is pure wisdom ...
The graphics are a nice touch, but is there any willingness to lose the sound effects? I clicked on an hour video, I know what I’m getting into, and don’t need artificial stimulants to retain me. Great topic. Provoking point with the “businesses may not actually have a brand” point
Noted. Thank you for the feedback
I enjoyed this session. Thank you ❤
Wow this is profound...This means that we are to build our Personal brands on our stories...right?
Yes
This is life changing , what a genuine and genius talent .
Thank you Chris
Thank you. My pleasure
Love the content! Can I just say something about the video edit itself? There are too many SFX on the titles. Instead of highlighting Chris's bullet points, they are distracting. I almost want to close the tab because of them, but I'm tolerating it because I really want to hear the rest of Chris's talk haha. Thanks again for the great content. - A motion designer/editor
Couldn't agree more, the sound effects and visuals detract from the talking, they don't add.
Some audience members are the distraction. The fact Chris keeps going unflustered by that...way more tolerance than I have
Thank you for the feedback
I agree. They are super distracting for me too.
Just chiming in to say that longform intimate videos like this one from The Futur are always classics because we love feeling like we’re sitting right there with Chris, learning firsthand from him. We’ll happily watch stuff like this uninterrupted cuz I would argue that this audience has the attention span! lol
Thank you so much for delivering yet another great resource. ❤
Hook(ed), line, and sinker in the first 5 minutes (& 30 sec). And, I mean I couldn’t stop listening off the jump. Even if you’re cognisant of these things, you hold them, you’re experienced enough to go off script with them?
As you continue listening to Chris, do you STILL get invaluable new ways to put things, thus it’s a new path in your tool kit?
It’s like being shown yet ANOTHER path, and maybe you wonder, “Huh.. can I find new branches that come off this?” Do you still learn invaluable new stuff, too?
Maybe that all sounds crazy to do, but that’s what I do, and that’s what happens for me every time -without exception.
That’s a pretty stellar track record Chris.. no pressure! Lol 🤝
No pressure. 😅
Thank you so much
thank you Mr Do, for teaching us.
You are very welcome
14:51 ah!! Shadow words🔥🔥
This is an eye opener for me, thanks 👍
Amazing content! As always ❤
Woooo! I was drawn to finish the entire video because there were so many hooks in there, l just wanted to know more and more what's next. This was super helpful, thank you
Glad you enjoyed it!
Thank you Chris! 🙌🌟🌈
Thank you 🙏🏽 amazing and helpful.
I listened to Chris’ podcast interview with Sean Cannell (Think Podcast) this week. I learned so much…💪🏽
Great to hear!
Wow, amazing! Thank you.
Extremely useful content, it was so well paced i didn't even realise it was more than an hour long ❤😅
Happy to hear that!
16:37 - love this
First one to consume this value and to like. Wishing you guys a happy ending 2023.
Forgive my English I'm from Tanzania, Africa here we speak Swahili frequently. 🇹🇿
I love these classes 🤣
Nice to see another Tanzanian learning and benefiting from Chris Do !!
Happy holidays.
Feeling this video!! Love the drop guys
Thank you
Love the cap Chris 😊
Shout to the girl with the blue Tshirt dima maghrib , and btw the best channel to get inspired
Thank you a lot. ❤
This was all GOLD! Thank you so much for sharing this
You're so welcome!
Thank you for sharing
I love your content Chris but the general business acumen of the folks you attract and put a camera on is wanting, especially when it comes to live, participatory discourse. Maybe I'm too advanced for this stuff... But I still love it. There's nothing wrong with consuming the fundamentals until they're second nature. You do a great job.
Thank you. Since these are open topics no one is really prepared for what we discuss. They might not even be interested and that’s okay.
Maybe you’ll make it to one of our events some time.
Thanks for reminding me to pursue my passion..I draw
This was sooo good. Glad I ran across it.
Second! Haha, love your videos. My buisness has grown so much because of your content. Thankyou!
Fantastic!
Love the message.
Personal branding is about your personality.
Not about the language or product
such a great video -I resonate deeply- thank you for what you do!
You are so welcome
Poetic genius!
Great info here! Thanks! 🎄🤙
I’ve driven by Teri & Yaki a thousand times but have never been inside. I’m going to give them a try now thanks to Chris Do’s endorsement.
Let me know
Didn't skip a second of this super valuable video ❤
So glad!
I loooove this I’ve built my small biz based purely on my shadow self and it’s not for everyone, but it works!!
Amazing. Please share.
@@thefutur ooh! Good question, I think the best way I can explain it, I was going through what we’ll just call “life” and at the time I took everything that I felt, good, bad and otherwise and I put it onto a greeting card. And I was somehow able to turn all the bad stuff into something that lit me (and a lot of people up). Apols in advance for the language - My biz is called K*NTY KARDS. Kards you’ll swear by 💌😅 we’re all about those small insignificant life moments where you feel completely understood. I’m not sure if I crossed over into my corporate branding there but we just say it how it is :)
The whole biz has been a massive part of my healing journey and getting back to square one, finding my voice etc and having to do a lot of that on my own, so figured if I can help someone not take life so seriously or if I can make one person smile - it might not feel so lonely.
The actual business side to it kind of naturally followed with the story
This would be dope if it's on Spotify so I can listen to it more than once
We do convert some episodes into podcasts.
I listened to this like an audiobook was great!
Thank you
thank you for this