Thanks so much for sharing all the info. Like almost everyone I dislike the ads, but, if I am enjoying the podcast, like yours, I am more than happy to accept a couple of interruptions. 🥰🙏
Really interesting, Nadine. I love to learn how things work behind the scene. I can tolerate TH-cam ads, but I’m more annoyed by podcasters who push products (yarn, beauty products, etc.) than I am by those TH-cam ads.
A very interesting podcast! I always wondered what was in it for podcasters. Ads are a necessary evil in my opinion. As far as I can remember, there were only 2 or 3 in this whole episode, quite well spread out. I wish you well in your journey.
Interesting info! I have found my overall TH-cam experience lately has been much more ad-heavy, so I think when there's any flexibility in a channel's ad parameters that YT will push more if they can. The biggest irritation with ads is having to stop knitting to click on Skip! That being said, I think we all realize that it's only fair to the Podcaster to earn something. Twice per video seems very fair. I've had some channels lately pushing about 10 ad breaks and that just makes a viewer crazy. I appreciate you putting this together, and also thank you for caring about our viewing experience 😊
How refreshing! Such honesty and openness, thank you so much for this video! We all wondered…. But didn’t ask. I NEVER WATCH THE ADS, that is my time to bend over and get something or adjust something - they are annoying buy part of the package - we get it - don’t worry - you are so refreshing - we just love coming back - Georgia in BC Canada
I have been wondering how it affects you if I pay premium and therefore don't ever get ads. I don't spend much on myself, but think this expense is worth it for me, but what about you? Please could you comment. Thank you Anita
Wow Nadine! This is such a thorough and informative video. 26:28 While I don’t love ad breaks, I can appreciate that even hobby creators have expenses and put a great deal of effort into their videos. Watching/ dealing with ad breaks is the least I can do to enable you and my other favorite TH-cam channels continue to be able to offer free content. I loved the Sophie scarf video!
This was fascinating! I like the wide range of topics you cover in your videos (and I’m looking forward to the baby knits videos!) I pay for premium, so I never saw your ad situation. I will say I don’t mind the odd bespoke ad in the video but I will 100% skip it every time!
Thanks for your generous insight into the you tube world. As another Aussie knitter I really love your podcasts . I am happy to skip through the ads to hear your views on garments and yarn selections for our warm climate.
I care more about the video itself and content and the personality of the creator than the ad amount. But fewer to moderate is better I guess? You are so fun to watch ❤️
Extremely informative, Nadine! Thank you so much!!! Well deserved income for not only the time for recording, but all the behind-the-scenes work it takes!
While watching the video I saw 4 ads. One at the outset, one about 10 mins in and then 2 in a row at about 20 mins. That's not too bad. Very interesting to learn how this all works. Thanks for putting this out and wishing you much success!!
Thank you so much! That's so interesting to hear about the number of ads. I was just looking at another comment which said they only had 1 ad. It's all a bit mysterious!
Two ad breaks during this video, however, ads are short and I could skip the 2nd one. Love watching videos without interruptions, so 1-2 ad breaks are more than enough.Thanks for sharing.
Thank you so much for this episode Nadine, so informative, you have inspired me to look into monetising my own podcast and given me just the right amount of food for thought on that subject. Researching tech stuff is not my strong point, so when someone can put all you need to know into a lovely little nutshell, it is really so helpful! And for my contribution on the subject of ads, like some of the other comments below, I would of course prefer to watch a podcast uninterrupted by ads, but don't mind one or two interruptions especially if there is an option to skip, and if there isn't, I tend to get up and pop the kettle on at that point! I learn such a lot from other contributors here on you tube, and if they are able to earn a little from one of two ads in order to put their content up here, then I feel that is a happy medium. I am also ok with affiliate links that are relevant to the content of the podcast - they can often be very helpful and can save people lots of internet-trawling/ decision making time and viewers can use them or not, of course, so it's totally optional. Thanks again for your time, content and information and for a lovely podcast, I look forward to the next knit catch-up x Kate
Thanks for your lovely comment, Kate. Please feel free to message or email me if you have any other questions about monetising - I'm happy to help if I can! Wishing you all the best!
Thanks very much for this Nadine. It's something I've always been interested in. I had actually started to try to find information about this simply because the ad situations on some channels are so annoying. I now understand that this might be something about which the podcaster is totally unaware. Your suggestion of two ad breaks during a video is very reasonable. Interestingly, I only had one during this video and one at the end. Something I've always been interested in is whether you can control the volume of ads. They would be so much less intrusive for late-night viewing if they weren't so loud.
Thanks so much for sharing this interesting information. For me, I have chosen a subscription to TH-cam and in doing that, I only see ads that are imbedded in the video by the video creator. And to be honest, once I have heard it once, I fast forward through those. I dislike any ads which is why I hardly watch regular tv because of ads
New viewer-fascinating topic! a bespoke ad, for a company you’d use the product, is great because I suspect you’d get paid or get products (like yarn) in kind. Personally I prefer one interruption for say 30 minutes in addition to an intro or outro ad. Good luck!
Thank you for the information. I appreciate you taking the time to do this video. I was not knowledgeable about the background of TH-cam at all. 🤔Looking forward to seeing your knitting next time.
Lovely informative video. Bespoke ads at the beginning are ok if they don’t go on too long. One ad about 2/3 in is fine. Any more get disruptive and I tend to stop watching. Love your willingness to be so open and clarify for us how the tube works.
I always check to make sure my videos don’t have too many adds after you posted about some of your videos having too many. So thanks for the heads up. I like to manage them and usually delete one of the suggested adds. This was a great video! Thanks for sharing! 🥰
Hello Nadine, Thank you for your openness and honesty about TH-cam and how it works for all of you podcasters. Sounds like a bunch of rigmarole for you!!! As for me, I enjoyed way-back-when, when we didn’t even have to worry about things called ads on TH-cam. If I had a choice, I wouldn’t mind having you speak about your sponsor up front, as long as it was knitting or crafting related. What I really struggle with is selling jewelry, make-up, clothing or things that have no relation to what the podcast is about. Then maybe you could place an ad more toward the end, if that works? You are the only podcaster, that I am aware of, that has even talked about this and is genuinely interested in what your viewers think and our opinions. Thank you for that thoughtfulness.
Hi Nadine. This was so interesting to watch - thank you SO much for it - for taking the time to research it, present it to us and explain what you found! I have been wondering about ads on TH-cam generally and why sometimes there’s heaps and some channels have few, and one I watch weekly has no ads at all! I’ve been trying to work out if it’s the time of day I watch, the popularity of the channel, the recentness of the episode, and how much it’s controlled by the podcaster, with no conclusions lol . . . When the ads become so frequent they interrupt the flow of the video (like, every 5 mins!) I can’t watch it and stop watching that channel usually, sometimes permanently and l end up unsubscribing, which is disappointing as I love the content of the ones I watch. Since you’ve adjusted yours it’s a pleasure to watch! I couldn’t say what’s an acceptable quantity, but I tend to agree with a lot of the other comments that two ad breaks maybe, beginning and end, if we have to have any at all haha! Thank you again. Jen xx
Thanks for your comment, Jen! I'm so glad you've enjoyed my content more after the number of ads has come right down. Even after doing some research, I have to say the way TH-cam runs ads is still very much a mystery!
I always love watching you and I have to say this video was much easier to watch as for me, it had one add at the start and one add at the end. I don’t mind podcasters doing bespoke ads because I just fast forward through them lol
Thanks so much - that was super interesting. As a parent of teenager (one of whom has designs on being a TH-camr) it is definitely worth having this info to help my kiddo set some realistic expectations around how this whole thing works. Also, thank you also for being willing to openly discuss the dollar amounts. The process behind it was different to what I expected, too. Thanks Nadine.
Thanks Nadine. It’s always interesting to learn of other TH-camrs experience of this platform. I went through a similar process but my videos are too specific to grow too big (but that’s the way I like it). I loved your Sophie scarf video and it prompted me to knit a few of these to give out as gifts. All the best with your channel and I love love love your recommendations for projects that always inspire me to check out what I can be knitting next. (I’m in a slump at the moment because we are in warmer weather. For whatever reason, my summer knits don’t have that same motivational kick as my winter knits….) sigh.
I'm totally the same, I'm trying to pick my next summer project too and coming up blank! I'll have to have a hunt around for some good ones. I'll definitely have to check out your channel :)
@ thank you! That’s lovely. I’m getting tired of knitting socks and Christmas accessories. I’ll need to have a search on Ravelry too! Happy knitting. 🧶
Hi Nadine, Such an interesting episode. I have started a very small knitting podcast for the same reason. I wanted to connect with knitters and chat about knitting as my husband is getting bored when I show him yet another exciting yarn 😂 I am nowhere near monetizing but it’s helpful to know how it works and that you can have some control over ads.
Thank you so much! It's actually just a top, which I bought pre-bump. Let's just say it's a good thing you can't see past my mid-section - I think about half of my bump was sticking out the bottom of it!! 😂😂😂 Knit podcast with an update on my projects should go live this Friday and the next video will be about my knitting plans using stash yarn - hope you enjoy!
I really don't mind ads. When I look at all the help, information and entertainment I'm getting for FREE it amazes me. I'd be fine with up to 3 per half hour. Beg, Mid, and End is fine. I watch several podcasters and have yet to see a bespoke ad. Hmmm. I get excited each time I see a new video of yours is up. You're looking great. Bet you're excited to meet your little girl.
It's so lovely to know there are kind people like you watching. Thank you so much! I'm so excited to meet her, I can hardly wait. Not long now!! (Eeek!)
I think, given the time it takes to make videos, and the equipment you need to buy in advance, you make less than $10 per hour, so I hope you enjoy knitting and building a community of like-minded people, rather than trying to make a career of it. I certainly enjoy it and the Aussie take on knitting with the seasons flipped from the northern hemisphere!
Love the inside look on how it all works. I don’t mind a few ads and feel like that is helping you, the producer of the content but agree that it is good if they are thoughtfully placed. I have watched podcasts where an add interrupt a statement or section that seems very disruptive. I would like to know if you get paid more if we watch the ad vs. choose to skip it. On longer podcasts I try to use the ad time to get a new cup of tea and will just let the ad run. Would love to have a podcast about what other podcasts you enjoy, how you keep up with them all, etc.
Thank you so much for your insight and for the topic suggestion! I'm not 100% sure, but I saw another influencer say once that we get the same incentive regardless of whether you skip the ad or let it play through (thankfully as i think most people skip!!)
Actually, I've just done a spot of research and apparently there's only an incentive if people watch the whole ad or the first 30 seconds if it's a longer ad. I had no idea! Of course no pressure at all to change your viewing habits 🩷
Interesting info. Thank you. I also pay for premium You Tube. I used to get frustrated with ads on the podcasts I watched but I also like being able to download videos to watch offline especially when traveling.
Thanks for the explanation and for asking our preferences. I don’t like when podcasters do their own ads. There are a lot at present promoting crafty and skill share learning platforms. I switch off mentally and sometimes physically as the calm creative mood has been spoilt for me. I don’t mind is crafters promote products that have been donated to them as the one I watch always provide a realistic review of the crafty experience and sometimes wearability down the track. Two ad breaks are fine. You are looking well and very summery. I’m on the east coast too and summer seems to arrived early.
I'm grateful to hear your opinion. The crafty one really does seem to be getting around! Gosh yes it's so warm already, isn't it. I have an ice pack on me as I type this 😂 And I don't know about you but we've had some crazy storms already as well!
Initially I was getting frustrated with the channels that had ads for well over 20s before you can skip. However it also depends what I’m doing as I can wait until the ads to do something I need to do. I think it’s probably better than ads every couple of minutes to schedule them for every ten minutes even with the 20s time limit. 😊
Thanks Nadine. Very informative. I hope you can find a bespoke sponsor as that sounds like the perfect plan. Could I suggest a future knitting topic - cotton baby blankets.
It's very interesting to know how monetization on TH-cam works. On some videos I watch, commenters seem to think any channel makes the creator instantly wealthy. As for ads, I only ever get 1 ad at the beginning (don't tell TH-cam). It's usually only 5 or 20 seconds. If the youtuber promotes something that doesn't apply to me, I skip it. I don't know whether it's because I've had TH-cam for at least 10 or 12 years but I'm grateful that I don't get more ads.
I hit a maximum frustration with ads over 20 seconds at one time. Lately they’ve been 45-60 seconds before I can skip. I ALWAYS back out of any video that has over 20 seconds for an ad break. If I like the content I’ll go back in or click around and go back till I get a shorter ad. If they won’t shorten, I ditch the video. Thanks for sharing the info! It opens up the understanding as to how content creators can and can not control the situation. Thanks also for looking for input. Keep knitting down there!
I've noticed there have been longer ads before I can skip as well, when I'm watching other podcasts! It is quite frustrating. Unfortunately I haven't seen anywhere that the creators can change that, although I might give it another google. Thanks for sharing your view! 🩷
Such a very informative video, thank you for sharing all these details! I really enjoy your podcast and it's such a joy to listen to. English is also not my first language and I appreciate your cool accent 😊 Regarding the question on promotions vs. ads, for me it highly depends on what the TH-camr is promoting, but in general I really dislike it when the person is trying so hard to convince me how great a product is and how we should go and spend our money on it with their promo code (looking at all these Skillshare promos since Skillshare is just a worse version of TH-cam anyway!). I'd rather just have a random ad.
Very interesting, I had never appreciated how you tube works vis a vis monetary rewards. I have seen a vast increase in ads in some of my favourite podcasts, I don't think the content creator knows that it is happening. I have noticed that if time stamps are put in that ads appear at each break. I think 2 ad breaks is acceptable. I would be interested to hear more about behind the scenes as it is not really mentioned. Thanks for your podcasts they are great.
I actually pay a subscription to TH-cam not to get ads. Well worth the money as I watch TH-cam so much and can’t stand the ads. I actually wasn’t aware that ads are so tiresome to so many. Thanks for telling us about this.
Thanks for posting this! As a new "podcaster" I have been curious about this as well and I also started with no intention of making money or becoming a sensation here 😂. I know that a while back, some of the videos (from other channels) were so overloaded with ad breaks (I counted one every ~30 seconds for a 30-minute episode), that I gave up and didn't watch any of them for a week or more. I have a feeling YT was testing some software/algorithm. If I enjoy a channel, expecting at least one ad at the beginning, middle, and end is tolerable. Beyond that I can get annoyed but then that depends on my mood as well!
I do enjoy watching you and am watching the second ad a few minutes in. But I’ve watched, or given up, on videos with ads every 5-6 minutes. Some videos have an ad at 5hart and no more.
Interesting and particularly to read in the comments about the number of ads in this particular podcast, because I only had one. Does it depend on where you are? Lately, some of my favourite podcasts have had so many ads that I’ve just given up watching them as it’s too irritating.
How interesting! I did see in one of the TH-cam articles that I was reading that just having an ad break doesn't necessarily mean an ad will show to every view. But who knows how they determine that!
Great video- super informative! I watch enough TH-cam that became a premium member and don't see the ads- do you still get revenue when I watch? Hope so! Thanks for the great content!
I wonder sometimes if viewing times might have something to do with add length & amount of ads? I watched a particular podcast which only had 2 ad breaks with 2 ads each and the 2nd was skippable. I recommended the episode to a friend as it was a Mkal for a jumper she was thinking of knitting. She complained that there were 4 ad breaks with 3 -4 ads she couldn't skip. I'm wondering why she had so many ads to her 10am viewing and I only had 2 at 4am. Or could it be her preferences might make her more a target for marketing? I cheat a bit, tend to watch an episode via the thumbnail, I just double click to enlarge - no ads at all. The longer an episode I'll watch on another tab so I can pause if I need to. Personally I don't mind the ads on youtube, but Channel 7 has up to 8 ads every few minutes on the only program I watch on that channel.
Interesting, i also watch young folk knits and I don't get as many ads as you said you get.🤔 I don't have premium or anything else, and all ads have had the option to skip. Is this regional? I'm from Finland. Anyway , thanks for the interesting video.😊
I hadn't even noticed the ads until you had apologized for the ads 😂 I just skip them. I would watch you, no matter the amount of ads. Thank you for educating us on the behind the scenes, I learnt a lot. I watch a channel that has been growing quickly and she has had a noticeable increase in her self promoting ads. They have started to annoy me. I fear the ad you declined for an exercise bike will be in her next video 😁 BTW you are a celebrity 🏆
Hahah gosh your comment made me laugh!! Perhaps she will film her next video from the exercise bike 😉 I'm so glad to hear the ads don't bother you. Much love from your celebrity bestie 🤣😉🩷 xoxo
I think it would be much better to have less ads for sure. I pay for premium to avoid this problem. But if I had to watch ads, I would prefer to not be interrupted so often.
I enjoy your videos and been watching almost from the start. I watch while I’m running on the treadmill so skipping too many adds is inconvenient but 2 or 3 would be fine! I am excited to be visiting Australia again in the new year, been 38 yrs. I was an agriculture trainee and spent 7 mths in Queensland. Going to be many changes and many things I have forgotten! Hoping to bring home some Australian yarn. Can you suggest what I should look for?
Gosh it's so impressive that you watch while running!! go you! How exciting to be coming back to visit sunny QLD. My favourite yarn store in Brisbane is The Little Yarn Store in Taringa but you'll likely find a lot of the yarn is imported from overseas. If you're here long enough to have some yarn delivered from elsewhere in Australia, you could take a look at Bendigo Woollen Mills (made in Victoria), Nundle Woollen Mill or Blackwattle Yarn and Fibre (hand dyed alpaca yarn from a farm near Canberra - bit of a splurge but lovely!)
@ thank u so Much for your reply. I’ll check those out. I have time to order and ship to my host families address. All the best to you as you enter the next chapter-becoming a family of three!
I pay for premium to avoid ALL of the ads. They don't really bother me, but I also like the option with premium to download videos for when I fly or travel without wifi. I don't love bespoke ads and I skip them every time. I like to watch these videos to relax, not really to buy anything.
Hi Nadine. This was an interesting podcast. I've always wondered if the podcaster's revenue is affected if we skip the ad. I tend to skip ads as soon as I'm able, but does that me that you receive less? Do you know?
A couple years ago I paid to go ad free on utube. I never minded a couple of ads per video, but many had ads every couple of minutes, which I just wouldn’t watch.
Thank you for sharing this interesting and personal information. Having TH-cam premium I never think about adds. Would be interesting to know TH-cam premium effects the monetisation.
Thats so interesting, I have become use to adds, I mute them but let the play. What I dislike is when youtube place adds every few minutes and /or in mid sentence or at a critical moment in the video. I do stop watching if those very disruptive frequent adds remain. The bespoke adds, They can be annoying if they are too long and not fitting to the content and if the youtube adds are still frequent. So, adds don't stop me from watching, I just want to enjoy the content and the person I'm watching, the whole reason for being a viewer.
Personally, I don’t think you should have to do that pay extra….. I EXPECT to have to suffer through a few ads it is all part of the whole channel, AND WATCHING IT THROUGH YOU TUBE….it won’t stop me continuing to watch - I appreciate it takes hours of your time along with special equipment just to share the world of knitting - When I see what you produce - I am in awe - keep going as long as you are enjoying it and it works with your LIFE - good luck! :)
I’m not a fan of ads at ALL (they make me 🤬), so I pay for YT Premium to avoid them! So the only ones I see are in-video promotions, which I pretty much always skip. But I don’t mind that the creator has these in there to make some money for the free content they’re providing. Thanks for the interesting video, and I hope you get some knitting some along with your nesting!
Very interesting to know how it works. Ads don't bother me much unless there are too many in one video. Sometimes I watch the whole ad if it's something that interests me sometimes I skip. I find ads are usually specifically targeted at me, and what websites I have recently visited, whether or not I have made a purchase. For example, I recently bought tickets for the Shen Yun Ballet, and now see loads of ads for them, which seems a bit pointless when I have already spent my money. I also get lots and lots of ads for Wool Warehouse and Love Crafts. I watch all your podcasts regardless of content - I still watched the bridal knit one and I've been married nearly 46 years. 😊😊It would interest me to know if by me skipping an ad it means that you wouldn't get money for it?
The ads are almost getting too targeted, aren't they!! Sometimes it seems that my ads know what I want or need before I do 😂 (Although it's not too difficult at the moment - it's all either baby stuff or yarn 😉). How exciting to hear that you're off to the ballet soon, if you haven't already been. I hope you enjoy! I'm so grateful to hear that you watch all of my videos. It's really lovely to know there are some kind eyes and ears in the audience when I record my videos. I'll have to do some research into that last question about skipping - I'm not 100% sure!
I’m less bothered by the ad breaks than the inability to skip them. Lately TH-cam is making the length of time much longer before allowing the skip. It has never affected my wish to watch your videos though!
Hi Nadine, interesting video, I’m in Australia too and have been paying for you tube premium for about 18 months, it’s about $17 per month. I hope some of the fee is sent to the people I watch . I was so fed up with the relentless advertising, Bridget R
Hi Nadine. I understand the need for ads, but would be annoyed by more than 1 ad break for each 10 minutes of content. Sponsorships are different, and easy to skip past if you have no interest in the product. It was really interesting to hear your thought process, and research. I think you’ll need to at least quadruple your income to get anywhere near breaking even. I can only assume having a channel pushes you to knit more, and your earnings really only equal yarn for 4-5 jumpers. If it were me, I’d be happy if all the effort of running a channel covered the cost of my hobby. I currently knit around 1 garment per month, plus a few accessories like socks and hats. I really love your content and think you have a unique selling point being in a warmer climate and using mainly Australian (or available in Australia) yarns. You also talk about things other knitting channels don’t, so your content is always refreshing. I hope you will continue to share with us for many years to come.
Thank you so much for commenting with your views. I try to view my videos as just another form of 'making', so any investment in the channel is an investment in something I enjoy and comes out of my 'just for fun' budget! But I agree, I would be super happy if it eventually covered the cost of my knitting. I'm so glad to hear you enjoy my perspective and content 🩷🩷
You're too kind, thank you!! I'm actually not too sure on that point, but I watched a similar video from another creator and she said that it was the same regardless of whether you skip. So please feel free to skip away! 🩷 I Thanks for letting me know about the expensive yarns. I feel the same way when I see someone online who only uses super expensive yarns.
My tolerance for ads is up to 1 every 5 mins of content. After that I just can’t watch even if it’s interesting. Also, this may be controversial but I actually like affiliate links if the creators are genuine. If they are pitching something I know is not great quality then of course, I would loose respect but I actually love recommendations and I figure none of us are forced to spend our money. So if you get paid, as an affiliate, for something you recommend and I really like it then I see that as a win for both and I’m happy to pay you something for your time and opinion.
I must admit that I did not watch (all of) your latest videos, because I'm f.i. not interested in bridal knits having been married for 10 years and not planning to ever be a new bride again ;-) But looking back, I know I'm fine with two or three ads in a video, but not more.
It was very interesting to hear from your point of view. Beginning and end with one in the middle are my preference but I couldn't tell you the last time that happened. Every 5 minutes is very annoying. You are too lovely to get annoyed with though lol. Enjoy and rest if you can on your parental leave.
Hi Ms Bestie, I gave a tick to a few of the comments but as for the bespoke ads I'm still not really very interested because I want to hear what the podcaster is sharing. Also the bespoke often go for toooo long. Once only ever would be enough for the bespoke ads.
Thank you for sharing your view! I totally understand on the duration of the bespoke ads. I think some companies might mandate how long the 'ad' has to run for and it seems to be quite a while for a lot of them.
Here is the thing, I get that the ads help the podcasters and all but if you pay TH-cam you don't see ads so how does that work. I don't have cable TV since eons because i simply can't with the ads/commercials (I use streaming apps). So same goes for TH-cam. And for those where the podcaster do the ads themselves I have an addon that skips that too. It's not that I don't want to support the podcaster it's just that I rather support in another way rather than with ads.
An interesting perspective, thank you! I understand that if you watch on TH-cam premium (which I believe is the one with no ads), I would still get a financial incentive based on your watch time. From what I can see in my analytics, it seems to be a small percentage of viewers who watch from premium but it sounds like a great option!
I really don’t like the bespoke ads. I fast forward through them, they seem to be long and annoying. The other ads I don’t like either, but they seem shorter. I’ve heard that if you let the ads (not bespoke ones) run through the podcaster gets more money so I try to let them run and I do other things while they’re going so I don’t have to watch the ads- hope that makes sense
That's so kind of you to watch through ads! I agree with you on the bespoke ads and tend to fast forward through them myself as well. From the limited offers I've had from companies, it seems that some of them will mandate how long you have to talk about the product and specify that it has to be at the start of the video (as viewers tend to drop off rapidly as the video progresses).
I Pay TH-cam a monthly subscription to be a Premium member and I Never see an ad. Ever. So consider becoming a premium member. Free means you take what they serve you don’t have choices.
My understanding is that part of their premium fee is allocated to each of the creators they watch :) So if I were 1 of 10 creators a particular premium viewer watched, I would get 10% of the portion of their fee which is paid to creators. I'm sure there's some nuance that I'm not aware of, though.
It annoys me when the TH-camr places their own ads in their videos, even though I can fast forward through them. I have a subscription so I don’t have to watch ads.
I agree 100%. I also pay for my subscription and those people I typically end up unfollowing them. So glad to see Im not the only one that is annoyed by this
I’m ok with youtube adds in very beginning and in the end of video. Sponsorship is also ok. I really really hate adds in middle of videos. In some cases I just stop watching that video and pick another to watch. I’d rather watch four adds in beginning than take add breaks in middle of video. I’m also ok with product rewiev and comparison videos with sponsored products. Maybe I hate adds because I live in small country and adds are always same diapers, local banks and local hypermarket adds. So I’m really not target group for those adds. I also get irritated by adds and that irritation doesn’t go away, but I’m irritated for rest of video. I did stop watching and unsubscribed Kaci and Bethany for that reason. I did love their videos before. Now I watdh them maybe once or twice in year.
Hi Nadine, that was so informative and like finding out the secrets behind the process. I always knew youtube wasn't a money making for the majority of podcasters. I love your videos and look forward to more. Ads are annoying no matter when and it depends if I'm just sitting watching or making pottery or doing some other chores as to whether it's annoying that I can't skip. But ads are the way podcasters and youtube operates so we have to tolerate them (and get just a tad impatient, especially since sometimes those ads come at the worst time lolol! Lu in Brisbane @wildaboutyarn
Thanks so much for your comment! I feel the same when I watch other TH-camrs. If I'm pottering around doing chores I don't really mind if an ad plays but if I'm just watching and maybe knitting, they tick me off to no end!
I don’t like multiple interruptions during a video but accept that they are there and am happy to ‘suffer’ them for the youtubers I like (you for one 😊) Is it true that you get more income if we allow the advert to run through completely as opposed to skipping as soon as we can? If that is the case I would happily let them run. Just one thing though, please don’t spend all your ‘earnings’ on expensive yarns that are outside the budget for the majority of us. I find that is generally what makes me switch off completely 🫣
You're too kind, thank you!! I might have to do some research into whether there is a better incentive if viewers watch the whole ad, that's a great question. Thank you for the tip about expensive yarn, I have to admit I feel the same when I see some creators exclusively using yarns I couldn't afford for more than a special occasion!
Thanks so much for sharing all the info. Like almost everyone I dislike the ads, but, if I am enjoying the podcast, like yours, I am more than happy to accept a couple of interruptions. 🥰🙏
I don’t see your ads at all as I pay for premium. It’s worth every penny for me as I watch TH-cam for hours every day.
I totally agree 👍
@@j_filippoI couldn’t watch prior to paying for premium. I go to sleep listening!! Mostly enjoy those without music which wakes me up 😂
I did find it interesting, thank you for being transparent about the advertising. As always, having your company while knitting is lovely.
Really interesting, Nadine. I love to learn how things work behind the scene. I can tolerate TH-cam ads, but I’m more annoyed by podcasters who push products (yarn, beauty products, etc.) than I am by those TH-cam ads.
A very interesting podcast! I always wondered what was in it for podcasters. Ads are a necessary evil in my opinion. As far as I can remember, there were only 2 or 3 in this whole episode, quite well spread out. I wish you well in your journey.
Interesting info! I have found my overall TH-cam experience lately has been much more ad-heavy, so I think when there's any flexibility in a channel's ad parameters that YT will push more if they can.
The biggest irritation with ads is having to stop knitting to click on Skip! That being said, I think we all realize that it's only fair to the Podcaster to earn something. Twice per video seems very fair. I've had some channels lately pushing about 10 ad breaks and that just makes a viewer crazy. I appreciate you putting this together, and also thank you for caring about our viewing experience 😊
How refreshing! Such honesty and openness, thank you so much for this video! We all wondered…. But didn’t ask. I NEVER WATCH THE ADS, that is my time to bend over and get something or adjust something - they are annoying buy part of the package - we get it - don’t worry - you are so refreshing - we just love coming back - Georgia in BC Canada
Thanks so much! I'm glad you enjoyed 🩷
I have been wondering how it affects you if I pay premium and therefore don't ever get ads.
I don't spend much on myself, but think this expense is worth it for me, but what about you?
Please could you comment.
Thank you
Anita
Wow Nadine! This is such a
thorough and informative video. 26:28 While I don’t love ad breaks, I can appreciate that even hobby creators have expenses and put a great deal of effort into their videos. Watching/ dealing with ad breaks is the least I can do to enable you and my other favorite TH-cam channels continue to be able to offer free content. I loved the Sophie scarf video!
Thank you so much!
This was fascinating! I like the wide range of topics you cover in your videos (and I’m looking forward to the baby knits videos!)
I pay for premium, so I never saw your ad situation. I will say I don’t mind the odd bespoke ad in the video but I will 100% skip it every time!
Thanks for your generous insight into the you tube world. As another Aussie knitter I really love your podcasts . I am happy to skip through the ads to hear your views on garments and yarn selections for our warm climate.
I'm so glad to hear it! 🩷
I care more about the video itself and content and the personality of the creator than the ad amount. But fewer to moderate is better I guess? You are so fun to watch ❤️
Also, living in the Southern hemisphere (South Africa), I love to hear about your knitting experiences.
Extremely informative, Nadine! Thank you so much!!! Well deserved income for not only the time for recording, but all the behind-the-scenes work it takes!
Thank you so much!! 🩷
I personally prefer ads at the beginning and end of the video with maybe one ad break mid video. Thank you for sharing this information!!
While watching the video I saw 4 ads. One at the outset, one about 10 mins in and then 2 in a row at about 20 mins. That's not too bad. Very interesting to learn how this all works. Thanks for putting this out and wishing you much success!!
Thank you so much! That's so interesting to hear about the number of ads. I was just looking at another comment which said they only had 1 ad. It's all a bit mysterious!
Two ad breaks during this video, however, ads are short and I could skip the 2nd one. Love watching videos without interruptions, so 1-2 ad breaks are more than enough.Thanks for sharing.
Thank you so much for this episode Nadine, so informative, you have inspired me to look into monetising my own podcast and given me just the right amount of food for thought on that subject. Researching tech stuff is not my strong point, so when someone can put all you need to know into a lovely little nutshell, it is really so helpful!
And for my contribution on the subject of ads, like some of the other comments below, I would of course prefer to watch a podcast uninterrupted by ads, but don't mind one or two interruptions especially if there is an option to skip, and if there isn't, I tend to get up and pop the kettle on at that point! I learn such a lot from other contributors here on you tube, and if they are able to earn a little from one of two ads in order to put their content up here, then I feel that is a happy medium. I am also ok with affiliate links that are relevant to the content of the podcast - they can often be very helpful and can save people lots of internet-trawling/ decision making time and viewers can use them or not, of course, so it's totally optional. Thanks again for your time, content and information and for a lovely podcast, I look forward to the next knit catch-up x Kate
Thanks for your lovely comment, Kate. Please feel free to message or email me if you have any other questions about monetising - I'm happy to help if I can! Wishing you all the best!
Thanks very much for this Nadine. It's something I've always been interested in. I had actually started to try to find information about this simply because the ad situations on some channels are so annoying. I now understand that this might be something about which the podcaster is totally unaware. Your suggestion of two ad breaks during a video is very reasonable. Interestingly, I only had one during this video and one at the end. Something I've always been interested in is whether you can control the volume of ads. They would be so much less intrusive for late-night viewing if they weren't so loud.
I totally understand what you mean about the volume of ads. It's a bit of an assault on the senses! Unfortunately not something I can control!
Thanks so much for sharing this interesting information. For me, I have chosen a subscription to TH-cam and in doing that, I only see ads that are imbedded in the video by the video creator. And to be honest, once I have heard it once, I fast forward through those.
I dislike any ads which is why I hardly watch regular tv because of ads
New viewer-fascinating topic! a bespoke ad, for a company you’d use the product, is great because I suspect you’d get paid or get products (like yarn) in kind. Personally I prefer one interruption for say 30 minutes in addition to an intro or outro ad. Good luck!
Thank you for the information. I appreciate you taking the time to do this video. I was not knowledgeable about the background of TH-cam at all. 🤔Looking forward to seeing your knitting next time.
Lovely informative video. Bespoke ads at the beginning are ok if they don’t go on too long. One ad about 2/3 in is fine. Any more get disruptive and I tend to stop watching. Love your willingness to be so open and clarify for us how the tube works.
I always check to make sure my videos don’t have too many adds after you posted about some of your videos having too many. So thanks for the heads up.
I like to manage them and usually delete one of the suggested adds. This was a great video! Thanks for sharing! 🥰
I'm so glad you enjoyed!! 🩷
Thank you for sharing this valuable information to all of us. It just makes us more aware and on your side. Love watching your podcast too.
Hello Nadine, Thank you for your openness and honesty about TH-cam and how it works for all of you podcasters. Sounds like a bunch of rigmarole for you!!! As for me, I enjoyed way-back-when, when we didn’t even have to worry about things called ads on TH-cam. If I had a choice, I wouldn’t mind having you speak about your sponsor up front, as long as it was knitting or crafting related. What I really struggle with is selling jewelry, make-up, clothing or things that have no relation to what the podcast is about. Then maybe you could place an ad more toward the end, if that works? You are the only podcaster, that I am aware of, that has even talked about this and is genuinely interested in what your viewers think and our opinions. Thank you for that thoughtfulness.
Thank you so much for your lovely comment and for letting me know your views 🩷
Hi Nadine. This was so interesting to watch - thank you SO much for it - for taking the time to research it, present it to us and explain what you found! I have been wondering about ads on TH-cam generally and why sometimes there’s heaps and some channels have few, and one I watch weekly has no ads at all! I’ve been trying to work out if it’s the time of day I watch, the popularity of the channel, the recentness of the episode, and how much it’s controlled by the podcaster, with no conclusions lol . . . When the ads become so frequent they interrupt the flow of the video (like, every 5 mins!) I can’t watch it and stop watching that channel usually, sometimes permanently and l end up unsubscribing, which is disappointing as I love the content of the ones I watch. Since you’ve adjusted yours it’s a pleasure to watch! I couldn’t say what’s an acceptable quantity, but I tend to agree with a lot of the other comments that two ad breaks maybe, beginning and end, if we have to have any at all haha! Thank you again. Jen xx
Thanks for your comment, Jen! I'm so glad you've enjoyed my content more after the number of ads has come right down. Even after doing some research, I have to say the way TH-cam runs ads is still very much a mystery!
Two ads per video would be great Nadine. Thank you for sharing this journey as I had no idea the behind the scenes info, take care
I always love watching you and I have to say this video was much easier to watch as for me, it had one add at the start and one add at the end.
I don’t mind podcasters doing bespoke ads because I just fast forward through them lol
I'm SO glad to hear that! 🩷 Hahah I have to admit I do the same!!
Thanks so much - that was super interesting. As a parent of teenager (one of whom has designs on being a TH-camr) it is definitely worth having this info to help my kiddo set some realistic expectations around how this whole thing works.
Also, thank you also for being willing to openly discuss the dollar amounts. The process behind it was different to what I expected, too.
Thanks Nadine.
I'm so glad it was useful and interesting to you. You're always welcome to message me with any questions your teen has, very happy to help!
@ thank you! 😘
Thanks for sharing the info. Thrilled there is Premium - no ads! Keep up your lovely podcasts.
Premium sounds like a great option!
Thanks Nadine. It’s always interesting to learn of other TH-camrs experience of this platform. I went through a similar process but my videos are too specific to grow too big (but that’s the way I like it). I loved your Sophie scarf video and it prompted me to knit a few of these to give out as gifts. All the best with your channel and I love love love your recommendations for projects that always inspire me to check out what I can be knitting next. (I’m in a slump at the moment because we are in warmer weather. For whatever reason, my summer knits don’t have that same motivational kick as my winter knits….) sigh.
❤❤
I'm totally the same, I'm trying to pick my next summer project too and coming up blank! I'll have to have a hunt around for some good ones. I'll definitely have to check out your channel :)
@ thank you! That’s lovely. I’m getting tired of knitting socks and Christmas accessories. I’ll need to have a search on Ravelry too! Happy knitting. 🧶
Thanks for showing concern over the viewing experience. I use TH-cam Premium so I don't see ads
Hi Nadine, Such an interesting episode. I have started a very small knitting podcast for the same reason. I wanted to connect with knitters and chat about knitting as my husband is getting bored when I show him yet another exciting yarn 😂 I am nowhere near monetizing but it’s helpful to know how it works and that you can have some control over ads.
Good luck with your channel!! I'll be sure to look you up :)
Love your videos, and your dress is so pretty. Whatever you choose to do, but love to see your knits and plans and ideas. ♥
Thank you so much! It's actually just a top, which I bought pre-bump. Let's just say it's a good thing you can't see past my mid-section - I think about half of my bump was sticking out the bottom of it!! 😂😂😂 Knit podcast with an update on my projects should go live this Friday and the next video will be about my knitting plans using stash yarn - hope you enjoy!
Thanks for sharing.....interesting to hear the behind-the-scenes situation!
I really don't mind ads. When I look at all the help, information and entertainment I'm getting for FREE it amazes me. I'd be fine with up to 3 per half hour. Beg, Mid, and End is fine. I watch several podcasters and have yet to see a bespoke ad. Hmmm. I get excited each time I see a new video of yours is up. You're looking great. Bet you're excited to meet your little girl.
It's so lovely to know there are kind people like you watching. Thank you so much! I'm so excited to meet her, I can hardly wait. Not long now!! (Eeek!)
I think, given the time it takes to make videos, and the equipment you need to buy in advance, you make less than $10 per hour, so I hope you enjoy knitting and building a community of like-minded people, rather than trying to make a career of it. I certainly enjoy it and the Aussie take on knitting with the seasons flipped from the northern hemisphere!
Love the inside look on how it all works. I don’t mind a few ads and feel like that is helping you, the producer of the content but agree that it is good if they are thoughtfully placed. I have watched podcasts where an add interrupt a statement or section that seems very disruptive. I would like to know if you get paid more if we watch the ad vs. choose to skip it. On longer podcasts I try to use the ad time to get a new cup of tea and will just let the ad run.
Would love to have a podcast about what other podcasts you enjoy, how you keep up with them all, etc.
Thank you so much for your insight and for the topic suggestion! I'm not 100% sure, but I saw another influencer say once that we get the same incentive regardless of whether you skip the ad or let it play through (thankfully as i think most people skip!!)
Actually, I've just done a spot of research and apparently there's only an incentive if people watch the whole ad or the first 30 seconds if it's a longer ad. I had no idea! Of course no pressure at all to change your viewing habits 🩷
Interesting info Nadine, thanks for sharing!
I must admit I don’t like lots of ads but 1-2 ok and easily doable I think.
Interesting info. Thank you. I also pay for premium You Tube. I used to get frustrated with ads on the podcasts I watched but I also like being able to download videos to watch offline especially when traveling.
Thanks for the explanation and for asking our preferences. I don’t like when podcasters do their own ads. There are a lot at present promoting crafty and skill share learning platforms. I switch off mentally and sometimes physically as the calm creative mood has been spoilt for me. I don’t mind is crafters promote products that have been donated to them as the one I watch always provide a realistic review of the crafty experience and sometimes wearability down the track. Two ad breaks are fine.
You are looking well and very summery. I’m on the east coast too and summer seems to arrived early.
I'm grateful to hear your opinion. The crafty one really does seem to be getting around! Gosh yes it's so warm already, isn't it. I have an ice pack on me as I type this 😂 And I don't know about you but we've had some crazy storms already as well!
Initially I was getting frustrated with the channels that had ads for well over 20s before you can skip. However it also depends what I’m doing as I can wait until the ads to do something I need to do. I think it’s probably better than ads every couple of minutes to schedule them for every ten minutes even with the 20s time limit. 😊
Thank you for information , I enjoyed learning and was thing about doing a TH-cam
Thanks Nadine. Very informative. I hope you can find a bespoke sponsor as that sounds like the perfect plan. Could I suggest a future knitting topic - cotton baby blankets.
Thanks Jenny that's a great topic suggestion!
It's very interesting to know how monetization on TH-cam works. On some videos I watch, commenters seem to think any channel makes the creator instantly wealthy. As for ads, I only ever get 1 ad at the beginning (don't tell TH-cam). It's usually only 5 or 20 seconds. If the youtuber promotes something that doesn't apply to me, I skip it. I don't know whether it's because I've had TH-cam for at least 10 or 12 years but I'm grateful that I don't get more ads.
I hit a maximum frustration with ads over 20 seconds at one time. Lately they’ve been 45-60 seconds before I can skip. I ALWAYS back out of any video that has over 20 seconds for an ad break. If I like the content I’ll go back in or click around and go back till I get a shorter ad. If they won’t shorten, I ditch the video.
Thanks for sharing the info! It opens up the understanding as to how content creators can and can not control the situation. Thanks also for looking for input.
Keep knitting down there!
I've noticed there have been longer ads before I can skip as well, when I'm watching other podcasts! It is quite frustrating. Unfortunately I haven't seen anywhere that the creators can change that, although I might give it another google. Thanks for sharing your view! 🩷
Such a very informative video, thank you for sharing all these details! I really enjoy your podcast and it's such a joy to listen to. English is also not my first language and I appreciate your cool accent 😊 Regarding the question on promotions vs. ads, for me it highly depends on what the TH-camr is promoting, but in general I really dislike it when the person is trying so hard to convince me how great a product is and how we should go and spend our money on it with their promo code (looking at all these Skillshare promos since Skillshare is just a worse version of TH-cam anyway!). I'd rather just have a random ad.
Thanks for sharing your perspective!! I'm glad the Aussie accent doesn't drive you up the wall 😆
Very interesting, I had never appreciated how you tube works vis a vis monetary rewards. I have seen a vast increase in ads in some of my favourite podcasts, I don't think the content creator knows that it is happening. I have noticed that if time stamps are put in that ads appear at each break. I think 2 ad breaks is acceptable. I would be interested to hear more about behind the scenes as it is not really mentioned. Thanks for your podcasts they are great.
I actually pay a subscription to TH-cam not to get ads. Well worth the money as I watch TH-cam so much and can’t stand the ads. I actually wasn’t aware that ads are so tiresome to so many. Thanks for telling us about this.
I'm so glad to hear it! 🩷
Thanks for posting this! As a new "podcaster" I have been curious about this as well and I also started with no intention of making money or becoming a sensation here 😂. I know that a while back, some of the videos (from other channels) were so overloaded with ad breaks (I counted one every ~30 seconds for a 30-minute episode), that I gave up and didn't watch any of them for a week or more. I have a feeling YT was testing some software/algorithm. If I enjoy a channel, expecting at least one ad at the beginning, middle, and end is tolerable. Beyond that I can get annoyed but then that depends on my mood as well!
Good luck with your channel!! I'll be sure to look you up :)
@@YourKnittingBestie 🥰
I do enjoy watching you and am watching the second ad a few minutes in. But I’ve watched, or given up, on videos with ads every 5-6 minutes. Some videos have an ad at 5hart and no more.
I dont like ads however ad breaks are awesome for coffee breaks etc.
Interesting and particularly to read in the comments about the number of ads in this particular podcast, because I only had one. Does it depend on where you are? Lately, some of my favourite podcasts have had so many ads that I’ve just given up watching them as it’s too irritating.
How interesting! I did see in one of the TH-cam articles that I was reading that just having an ad break doesn't necessarily mean an ad will show to every view. But who knows how they determine that!
Great video- super informative! I watch enough TH-cam that became a premium member and don't see the ads- do you still get revenue when I watch? Hope so! Thanks for the great content!
Yes, I do! I believe it's based on your watch time of my videos 🩷
I wonder sometimes if viewing times might have something to do with add length & amount of ads? I watched a particular podcast which only had 2 ad breaks with 2 ads each and the 2nd was skippable. I recommended the episode to a friend as it was a Mkal for a jumper she was thinking of knitting. She complained that there were 4 ad breaks with 3 -4 ads she couldn't skip. I'm wondering why she had so many ads to her 10am viewing and I only had 2 at 4am. Or could it be her preferences might make her more a target for marketing? I cheat a bit, tend to watch an episode via the thumbnail, I just double click to enlarge - no ads at all. The longer an episode I'll watch on another tab so I can pause if I need to. Personally I don't mind the ads on youtube, but Channel 7 has up to 8 ads every few minutes on the only program I watch on that channel.
Very interesting - thanks
Interesting, i also watch young folk knits and I don't get as many ads as you said you get.🤔 I don't have premium or anything else, and all ads have had the option to skip. Is this regional? I'm from Finland. Anyway , thanks for the interesting video.😊
I hadn't even noticed the ads until you had apologized for the ads 😂 I just skip them. I would watch you, no matter the amount of ads. Thank you for educating us on the behind the scenes, I learnt a lot.
I watch a channel that has been growing quickly and she has had a noticeable increase in her self promoting ads. They have started to annoy me. I fear the ad you declined for an exercise bike will be in her next video 😁
BTW you are a celebrity 🏆
Hahah gosh your comment made me laugh!! Perhaps she will film her next video from the exercise bike 😉 I'm so glad to hear the ads don't bother you. Much love from your celebrity bestie 🤣😉🩷 xoxo
I don't mind adds on videos gives me a chance to run and put on the coffee pot.
I think it would be much better to have less ads for sure. I pay for premium to avoid this problem. But if I had to watch ads, I would prefer to not be interrupted so often.
I enjoy your videos and been watching almost from the start. I watch while I’m running on the treadmill so skipping too many adds is inconvenient but 2 or 3 would be fine!
I am excited to be visiting Australia again in the new year, been 38 yrs. I was an agriculture trainee and spent 7 mths in Queensland. Going to be many changes and many things I have forgotten! Hoping to bring home some Australian yarn. Can you suggest what I should look for?
Gosh it's so impressive that you watch while running!! go you! How exciting to be coming back to visit sunny QLD. My favourite yarn store in Brisbane is The Little Yarn Store in Taringa but you'll likely find a lot of the yarn is imported from overseas. If you're here long enough to have some yarn delivered from elsewhere in Australia, you could take a look at Bendigo Woollen Mills (made in Victoria), Nundle Woollen Mill or Blackwattle Yarn and Fibre (hand dyed alpaca yarn from a farm near Canberra - bit of a splurge but lovely!)
@ thank u so
Much for your reply. I’ll check those out. I have time to order and ship to my host families address.
All the best to you as you enter the next chapter-becoming a family of three!
That was interesting. Thanks. I have TH-cam Premium so ads don’t me but still good info
I pay for premium to avoid ALL of the ads. They don't really bother me, but I also like the option with premium to download videos for when I fly or travel without wifi. I don't love bespoke ads and I skip them every time. I like to watch these videos to relax, not really to buy anything.
Hi Nadine. This was an interesting podcast. I've always wondered if the podcaster's revenue is affected if we skip the ad. I tend to skip ads as soon as I'm able, but does that me that you receive less? Do you know?
I've heard that it doesn't impact our revenue but I'm not sure. I'm going to do some more research on this one!
with sponsorships that is better money wise. It does depend your stats then you can set your price per sponsorship
A couple years ago I paid to go ad free on utube. I never minded a couple of ads per video, but many had ads every couple of minutes, which I just wouldn’t watch.
Thank you for sharing this interesting and personal information. Having TH-cam premium I never think about adds. Would be interesting to know TH-cam premium effects the monetisation.
Hello, you're so welcome! Yes, I believe we get a financial incentive based on your watch time of our videos :)
Thats so interesting, I have become use to adds, I mute them but let the play. What I dislike is when youtube place adds every few minutes and /or in mid sentence or at a critical moment in the video. I do stop watching if those very disruptive frequent adds remain. The bespoke adds, They can be annoying if they are too long and not fitting to the content and if the youtube adds are still frequent. So, adds don't stop me from watching, I just want to enjoy the content and the person I'm watching, the whole reason for being a viewer.
Personally, I don’t think you should have to do that pay extra….. I EXPECT to have to suffer through a few ads it is all part of the whole channel, AND WATCHING IT THROUGH YOU TUBE….it won’t stop me continuing to watch - I appreciate it takes hours of your time along with special equipment just to share the world of knitting - When I see what you produce - I am in awe - keep going as long as you are enjoying it and it works with your LIFE - good luck! :)
You're so kind, thank you !!
I’m not a fan of ads at ALL (they make me 🤬), so I pay for YT Premium to avoid them! So the only ones I see are in-video promotions, which I pretty much always skip. But I don’t mind that the creator has these in there to make some money for the free content they’re providing. Thanks for the interesting video, and I hope you get some knitting some along with your nesting!
Very interesting to know how it works. Ads don't bother me much unless there are too many in one video. Sometimes I watch the whole ad if it's something that interests me sometimes I skip. I find ads are usually specifically targeted at me, and what websites I have recently visited, whether or not I have made a purchase. For example, I recently bought tickets for the Shen Yun Ballet, and now see loads of ads for them, which seems a bit pointless when I have already spent my money. I also get lots and lots of ads for Wool Warehouse and Love Crafts. I watch all your podcasts regardless of content - I still watched the bridal knit one and I've been married nearly 46 years. 😊😊It would interest me to know if by me skipping an ad it means that you wouldn't get money for it?
The ads are almost getting too targeted, aren't they!! Sometimes it seems that my ads know what I want or need before I do 😂 (Although it's not too difficult at the moment - it's all either baby stuff or yarn 😉). How exciting to hear that you're off to the ballet soon, if you haven't already been. I hope you enjoy! I'm so grateful to hear that you watch all of my videos. It's really lovely to know there are some kind eyes and ears in the audience when I record my videos. I'll have to do some research into that last question about skipping - I'm not 100% sure!
Interesting Nadine I love knitting podcasts and simply press skip.
Interesting Nadine! I have paid premium and had no idea how the ads work, had forgotten 😮 I wonder if influencers make anything for premium watchers?
I believe we do! Based on your watch time :)
I’m less bothered by the ad breaks than the inability to skip them. Lately TH-cam is making the length of time much longer before allowing the skip. It has never affected my wish to watch your videos though!
Hi Nadine, interesting video, I’m in Australia too and have been paying for you tube premium for about 18 months, it’s about $17 per month. I hope some of the fee is sent to the people I watch . I was so fed up with the relentless advertising, Bridget R
Thanks for your comment, Bridget! I believe creators do still get a financial incentive when someone on TH-cam premium watches their content 🩷
I typically unfollow those who put in their own ads. I pay for the premium TH-cam because I don’t want to see any ads even if I can skip past them.
I am not a fan of the you tube ads, so have premium to avoid them. I don't mind the creator endorsement as I figure they are getting paid for it.
Hi Nadine. I understand the need for ads, but would be annoyed by more than 1 ad break for each 10 minutes of content. Sponsorships are different, and easy to skip past if you have no interest in the product. It was really interesting to hear your thought process, and research. I think you’ll need to at least quadruple your income to get anywhere near breaking even. I can only assume having a channel pushes you to knit more, and your earnings really only equal yarn for 4-5 jumpers. If it were me, I’d be happy if all the effort of running a channel covered the cost of my hobby. I currently knit around 1 garment per month, plus a few accessories like socks and hats. I really love your content and think you have a unique selling point being in a warmer climate and using mainly Australian (or available in Australia) yarns. You also talk about things other knitting channels don’t, so your content is always refreshing. I hope you will continue to share with us for many years to come.
Thank you so much for commenting with your views. I try to view my videos as just another form of 'making', so any investment in the channel is an investment in something I enjoy and comes out of my 'just for fun' budget! But I agree, I would be super happy if it eventually covered the cost of my knitting. I'm so glad to hear you enjoy my perspective and content 🩷🩷
fyi I had 2 ad breaks in your video and one ad in each. My frustration with too many ad breaks is having to stop knitting and push skip.
You're too kind, thank you!! I'm actually not too sure on that point, but I watched a similar video from another creator and she said that it was the same regardless of whether you skip. So please feel free to skip away! 🩷 I Thanks for letting me know about the expensive yarns. I feel the same way when I see someone online who only uses super expensive yarns.
My tolerance for ads is up to 1 every 5 mins of content. After that I just can’t watch even if it’s interesting. Also, this may be controversial but I actually like affiliate links if the creators are genuine. If they are pitching something I know is not great quality then of course, I would loose respect but I actually love recommendations and I figure none of us are forced to spend our money. So if you get paid, as an affiliate, for something you recommend and I really like it then I see that as a win for both and I’m happy to pay you something for your time and opinion.
Thank you for passing along your perspective, that's really good to know!
I must admit that I did not watch (all of) your latest videos, because I'm f.i. not interested in bridal knits having been married for 10 years and not planning to ever be a new bride again ;-) But looking back, I know I'm fine with two or three ads in a video, but not more.
It was very interesting to hear from your point of view. Beginning and end with one in the middle are my preference but I couldn't tell you the last time that happened. Every 5 minutes is very annoying. You are too lovely to get annoyed with though lol. Enjoy and rest if you can on your parental leave.
I would like more info on this subject
It's interesting, isn't it! I published one more follow up video just over a week ago with a bit more information.
No more than 2 ads per video, once
Hi Ms Bestie, I gave a tick to a few of the comments but as for the bespoke ads I'm still not really very interested because I want to hear what the podcaster is sharing. Also the bespoke often go for toooo long. Once only ever would be enough for the bespoke ads.
Thank you for sharing your view! I totally understand on the duration of the bespoke ads. I think some companies might mandate how long the 'ad' has to run for and it seems to be quite a while for a lot of them.
I would probably go with an ad break about every 15 minutes. I was curious about this, so thank you. Your 5 most worn knits was my favorite.
I have definitely stopped watching some creators because they had too many ads.
Here is the thing, I get that the ads help the podcasters and all but if you pay TH-cam you don't see ads so how does that work.
I don't have cable TV since eons because i simply can't with the ads/commercials (I use streaming apps). So same goes for TH-cam. And for those where the podcaster do the ads themselves I have an addon that skips that too. It's not that I don't want to support the podcaster it's just that I rather support in another way rather than with ads.
An interesting perspective, thank you! I understand that if you watch on TH-cam premium (which I believe is the one with no ads), I would still get a financial incentive based on your watch time. From what I can see in my analytics, it seems to be a small percentage of viewers who watch from premium but it sounds like a great option!
I really don’t like the bespoke ads. I fast forward through them, they seem to be long and annoying. The other ads I don’t like either, but they seem shorter. I’ve heard that if you let the ads (not bespoke ones) run through the podcaster gets more money so I try to let them run and I do other things while they’re going so I don’t have to watch the ads- hope that makes sense
That's so kind of you to watch through ads! I agree with you on the bespoke ads and tend to fast forward through them myself as well. From the limited offers I've had from companies, it seems that some of them will mandate how long you have to talk about the product and specify that it has to be at the start of the video (as viewers tend to drop off rapidly as the video progresses).
I Pay TH-cam a monthly subscription to be a Premium member and I Never see an ad. Ever. So consider becoming a premium member. Free means you take what they serve you don’t have choices.
So if all viewers were premium subscribers and saw zero ads, how do creators get paid then?
My understanding is that part of their premium fee is allocated to each of the creators they watch :) So if I were 1 of 10 creators a particular premium viewer watched, I would get 10% of the portion of their fee which is paid to creators. I'm sure there's some nuance that I'm not aware of, though.
This was very enlightening. I would appreciate more as long as it's a supplement to your original content 😊
It annoys me when the TH-camr places their own ads in their videos, even though I can fast forward through them. I have a subscription so I don’t have to watch ads.
I agree 100%. I also pay for my subscription and those people I typically end up unfollowing them. So glad to see Im not the only one that is annoyed by this
I’m ok with youtube adds in very beginning and in the end of video. Sponsorship is also ok. I really really hate adds in middle of videos. In some cases I just stop watching that video and pick another to watch. I’d rather watch four adds in beginning than take add breaks in middle of video. I’m also ok with product rewiev and comparison videos with sponsored products.
Maybe I hate adds because I live in small country and adds are always same diapers, local banks and local hypermarket adds. So I’m really not target group for those adds. I also get irritated by adds and that irritation doesn’t go away, but I’m irritated for rest of video. I did stop watching and unsubscribed Kaci and Bethany for that reason. I did love their videos before. Now I watdh them maybe once or twice in year.
Really interesting to hear, thank you for sharing!
Hi Nadine, that was so informative and like finding out the secrets behind the process. I always knew youtube wasn't a money making for the majority of podcasters. I love your videos and look forward to more. Ads are annoying no matter when and it depends if I'm just sitting watching or making pottery or doing some other chores as to whether it's annoying that I can't skip. But ads are the way podcasters and youtube operates so we have to tolerate them (and get just a tad impatient, especially since sometimes those ads come at the worst time lolol! Lu in Brisbane @wildaboutyarn
Thanks so much for your comment! I feel the same when I watch other TH-camrs. If I'm pottering around doing chores I don't really mind if an ad plays but if I'm just watching and maybe knitting, they tick me off to no end!
I don't care too much about bespoke. I get wanting to make money. I pay for premium though, and it's crazy to hear how many ads there are now!
Very interesting Nadine, you do an amazing job making the podcasts. 🧶
You're too kind, thank you! 🩷
Thanks for the information. Iv just started my youtuber journey and these can come handy ✨🤍
Best of luck!! Please message if I can help with any questions!
I don’t like multiple interruptions during a video but accept that they are there and am happy to ‘suffer’ them for the youtubers I like (you for one 😊) Is it true that you get more income if we allow the advert to run through completely as opposed to skipping as soon as we can? If that is the case I would happily let them run. Just one thing though, please don’t spend all your ‘earnings’ on expensive yarns that are outside the budget for the majority of us. I find that is generally what makes me switch off completely 🫣
You're too kind, thank you!! I might have to do some research into whether there is a better incentive if viewers watch the whole ad, that's a great question. Thank you for the tip about expensive yarn, I have to admit I feel the same when I see some creators exclusively using yarns I couldn't afford for more than a special occasion!