- 78
- 1 442 277
Ben Heath - Google Ads
United Kingdom
เข้าร่วมเมื่อ 12 ก.ค. 2022
Making Google Ads easier for business owners and marketers.
The videos on this channel are all based on the work that Heath Media are doing day in and day out with their Google Ads clients. Subscribe for the latest Google Ads content.
The videos on this channel are all based on the work that Heath Media are doing day in and day out with their Google Ads clients. Subscribe for the latest Google Ads content.
The Biggest Google Ads Lies Killing Results
Want us to mentor you to crush it with Google Ads? Go here: www.admasters365.com/google/?el=YTGAlong-lies1224-ment
Want my agency to run your Google ads for you? Go here: heathmedia.co.uk/google-ads/?el=YTGAlong-lies1224-gadfy
Videos Mentioned:
How To Improve Google Ads Quality Score for Cheaper Clicks
th-cam.com/video/RCMJyi48F78/w-d-xo.html
How To Create A NEGATIVE Keyword List For Google Ads
th-cam.com/video/5vG9ma30Vr0/w-d-xo.html
If you’re new to my channel, my name is Ben Heath. I’m the founder and owner of heathmedia.co.uk/?el=YTGAlong-lies1224-home a marketing agency that offers done-for-you services, coaching and educational resources, all with the objective of delivering exceptional marketing results for our clients and customers.
Over the past 9 years we’ve spent more than $100,000,000 on paid ad campaigns generating more than $400,000,000 in revenue.
We’ve worked with more than 2,000 businesses directly from all over the world and in just about every niche you can think of. And we’ve helped educate hundreds of thousands of business owners, marketers and entrepreneurs.
How I got here…
17 yrs old: Started my first business selling wristbands with two school friends. I made $0.
18 yrs old: Started my first ecommerce business selling second hand video games. I made $0.
19 yrs old: Joined a network marketing company (would not recommend it). Was told I’d be rich if I signed up 8 people. I signed up 26 people in 3 months. I made $0.
21 yrs old: Dropped out of Bath University to start an app development company. I made less than $5,000 in 2 years!
23 yrs old: Started Heath Media, my marketing agency. I made $0 for the first 3 years.
26 yrs old: Went all in on building a personal brand within the marketing space. I passed $100k/year.
28 yrs old: My personal brand allowed me to attract the best talent in the world. Heath Media became an industry leading Meta ads agency, with an exceptional team and an excellent reputation. We crossed $1m/year.
32 yrs old: Today I teach over 800,000 business owners, marketers and entrepreneurs how to get insane results with digital marketing. Heath Media is a 50+ team of world class talent, working directly with over 400 clients every year. We’ve now crossed the $5m/year mark.
To all the struggling marketers and entrepreneurs… I was an entrepreneur for 9 years before I could even pay the bills with my own business. 5 years after that I have more success and more fun than I could have ever dreamed of.
It takes perseverance, analysis and learning from the right person.
If you took the time to read this far, you have what it takes to crush it with your marketing.
I hope to help you speed up that journey and come along for the ride.
Keep going,
Ben
FULL DISCLOSURE
I make content to provide as much value to my audience as I possibly can. Why? Because if someone implements my advice, gets great results and that changes their life; there’s no better feeling and no better use of my time. There’s also a good chance we’ll get to work together one day.
Want my agency to run your Google ads for you? Go here: heathmedia.co.uk/google-ads/?el=YTGAlong-lies1224-gadfy
Videos Mentioned:
How To Improve Google Ads Quality Score for Cheaper Clicks
th-cam.com/video/RCMJyi48F78/w-d-xo.html
How To Create A NEGATIVE Keyword List For Google Ads
th-cam.com/video/5vG9ma30Vr0/w-d-xo.html
If you’re new to my channel, my name is Ben Heath. I’m the founder and owner of heathmedia.co.uk/?el=YTGAlong-lies1224-home a marketing agency that offers done-for-you services, coaching and educational resources, all with the objective of delivering exceptional marketing results for our clients and customers.
Over the past 9 years we’ve spent more than $100,000,000 on paid ad campaigns generating more than $400,000,000 in revenue.
We’ve worked with more than 2,000 businesses directly from all over the world and in just about every niche you can think of. And we’ve helped educate hundreds of thousands of business owners, marketers and entrepreneurs.
How I got here…
17 yrs old: Started my first business selling wristbands with two school friends. I made $0.
18 yrs old: Started my first ecommerce business selling second hand video games. I made $0.
19 yrs old: Joined a network marketing company (would not recommend it). Was told I’d be rich if I signed up 8 people. I signed up 26 people in 3 months. I made $0.
21 yrs old: Dropped out of Bath University to start an app development company. I made less than $5,000 in 2 years!
23 yrs old: Started Heath Media, my marketing agency. I made $0 for the first 3 years.
26 yrs old: Went all in on building a personal brand within the marketing space. I passed $100k/year.
28 yrs old: My personal brand allowed me to attract the best talent in the world. Heath Media became an industry leading Meta ads agency, with an exceptional team and an excellent reputation. We crossed $1m/year.
32 yrs old: Today I teach over 800,000 business owners, marketers and entrepreneurs how to get insane results with digital marketing. Heath Media is a 50+ team of world class talent, working directly with over 400 clients every year. We’ve now crossed the $5m/year mark.
To all the struggling marketers and entrepreneurs… I was an entrepreneur for 9 years before I could even pay the bills with my own business. 5 years after that I have more success and more fun than I could have ever dreamed of.
It takes perseverance, analysis and learning from the right person.
If you took the time to read this far, you have what it takes to crush it with your marketing.
I hope to help you speed up that journey and come along for the ride.
Keep going,
Ben
FULL DISCLOSURE
I make content to provide as much value to my audience as I possibly can. Why? Because if someone implements my advice, gets great results and that changes their life; there’s no better feeling and no better use of my time. There’s also a good chance we’ll get to work together one day.
มุมมอง: 2 154
วีดีโอ
15 Years of No BS Google Ads Advice in 31 Mins
มุมมอง 7Kวันที่ผ่านมา
Want us to mentor you to crush it with Google Ads? Go here: www.admasters365.com/google/?el=YTGAlong-15years1224-ment Want my agency to run your Google ads for you? Go here: heathmedia.co.uk/google-ads/?el=YTGAlong-15years1224-gadfy If you’re new to my channel, my name is Ben Heath. I’m the founder and owner of heathmedia.co.uk/?el=YTGAlong-15years1224-home a marketing agency that offers done-f...
How I Grew A Business From $0 To $421k with Google Ads
มุมมอง 4.5K14 วันที่ผ่านมา
Get Hubspot and Google's 'The State of Data-Driven Advertising' report: clickhubspot.com/yylm Want us to mentor you to crush it with Google Ads? Go here: www.admasters365.com/google/?el=YTGAlong-421K1224-ment Want my agency to run your Google ads for you? Go here: heathmedia.co.uk/google-ads/?el=YTGAlong-421K1224-gadfy If you’re new to my channel, my name is Ben Heath. I’m the founder and owner...
Please STOP Making This Google Ads Mistake!
มุมมอง 4.1K21 วันที่ผ่านมา
Want us to mentor you to crush it with Google Ads? Go here: www.admasters365.com/google/?el=YTGAlong-mistake1124-ment Want my agency to run your Google ads for you? Go here: heathmedia.co.uk/google-ads/?el=YTGAlong-mistake1124-gadfy Videos Mentioned: The BEST Google Ads Bidding Strategy (EASY!) th-cam.com/video/GxtrO7OheEg/w-d-xo.html Google Ads Beginners Tutorial for 2024 (Step By Step) th-cam...
Google Ads in 2025: NEW Secrets, Tips & Strategies
มุมมอง 12Kหลายเดือนก่อน
Want my agency to run your Google ads for you? Go here: heathmedia.co.uk/google-ads/?el=YTGAlong-newsecrets1124-gadfy Videos Mentioned: How To Optimize Your Website For Google Ads th-cam.com/video/3j55w3FyAaE/w-d-xo.html How To Set Up A PERFORMANCE MAX Google Ads Campaign th-cam.com/video/j5wZMwkvao0/w-d-xo.html If you’re new to my channel, my name is Ben Heath. I’m the founder and owner of hea...
How To Optimize Performance Max Campaigns (Google Ads)
มุมมอง 7Kหลายเดือนก่อน
Want my agency to run your Google ads for you? Go here: heathmedia.co.uk/google-ads/?el=YTGAlong-optimizepmax1124-gadfy If you’re new to my channel, my name is Ben Heath. I’m the founder and owner of heathmedia.co.uk/?el=YTGAlong-optimizepmax1124-home a marketing agency that offers done-for-you services, coaching and educational resources, all with the objective of delivering exceptional market...
No Conversions from Google Ads? Do THIS
มุมมอง 10Kหลายเดือนก่อน
Want my agency to run your Google ads for you? Go here: heathmedia.co.uk/google-ads/?el=YTGAlong-noconversions-gadfy If you’re new to my channel, my name is Ben Heath. I’m the founder and owner of heathmedia.co.uk/?el=YTGAlong-noconversions-home a marketing agency that offers done-for-you services, coaching and educational resources, all with the objective of delivering exceptional marketing re...
The BEST Way To Get Call Leads From Google Ads
มุมมอง 4.7Kหลายเดือนก่อน
Want my agency to run your Google ads for you? Go here: heathmedia.co.uk/google-ads/?el=YTGAlong-callsfromga-gadfy Other Videos Mentioned: How To Create A NEGATIVE Keyword List For Google Ads: th-cam.com/video/5vG9ma30Vr0/w-d-xo.html How To Do Google Ads Keyword Research in 2024: th-cam.com/video/aB_TW-xkmPk/w-d-xo.html How To Write Google Ads Copy That CONVERTS! th-cam.com/video/LJmE4YexCUQ/w-...
How To Write Google Ads Copy That CONVERTS!
มุมมอง 8Kหลายเดือนก่อน
Want my agency to run your Google ads for you? Go here: heathmedia.co.uk/google-ads/?el=YTGAlong-gacopy1024-gadfy Other Videos Mentioned: The BEST Google Ads Bidding Strategy (EASY!): th-cam.com/video/GxtrO7OheEg/w-d-xo.html What ACTUALLY Is A Google Ads Keyword?: th-cam.com/video/WNXCC-62TKc/w-d-xo.html How To Improve Google Ads Quality Score for Cheaper Clicks: th-cam.com/video/RCMJyi48F78/w-...
How I Generated a 41.3x ROAS with Google Ads
มุมมอง 9K2 หลายเดือนก่อน
Want my agency to run your Google ads for you? Go here: heathmedia.co.uk/google-ads/?el=YTGAlong-41ROAS1024-gadfy If you’re new to my channel, my name is Ben Heath. I’m the founder and owner of heathmedia.co.uk/?el=YTGAlong-41ROAS1024-home a marketing agency that offers done-for-you services, coaching and educational resources, all with the objective of delivering exceptional marketing results ...
How To Optimize Your Website For Google Ads
มุมมอง 10K2 หลายเดือนก่อน
Want my agency to run your Google ads for you? Go here: heathmedia.co.uk/google-ads/?el=YTGAlong-optimizewebsite1024-gadfy If you’re new to my channel, my name is Ben Heath. I’m the founder and owner of heathmedia.co.uk/?el=YTGAlong-optimizewebsite1024-home a marketing agency that offers done-for-you services, coaching and educational resources, all with the objective of delivering exceptional ...
How To Do Google Ads Keyword Research in 2024
มุมมอง 8K2 หลายเดือนก่อน
Want my agency to run your Google ads for you? Go here: heathmedia.co.uk/google-ads/?el=YTGAlong-keywordresearch1024-gadfy If you’re new to my channel, my name is Ben Heath. I’m the founder and owner of heathmedia.co.uk/?el=YTGAlong-keywordresearch1024-home a marketing agency that offers done-for-you services, coaching and educational resources, all with the objective of delivering exceptional ...
The BEST Google Ads Campaign Structure in 2024
มุมมอง 13K2 หลายเดือนก่อน
Want my agency to run your Google ads for you? Go here: heathmedia.co.uk/google-ads/?el=YTGAlong-campaignstructure1024-gadfy If you’re new to my channel, my name is Ben Heath. I’m the founder and owner of heathmedia.co.uk/?el=YTGAlong-campaignstructure1024-general-home a marketing agency that offers done-for-you services, coaching and educational resources, all with the objective of delivering ...
The RIGHT Way To Do Google Ads Targeting For Local Businesses
มุมมอง 6K2 หลายเดือนก่อน
Want my agency to run your Google ads for you? Go here: heathmedia.co.uk/google-ads/?el=YTGAlong-googleadslocationtargeting-gadfy If you’re new to my channel, my name is Ben Heath. I’m the founder and owner of heathmedia.co.uk/?el=YTGAlong-googleadslocationtargeting-home a marketing agency that offers done-for-you services, coaching and educational resources, all with the objective of deliverin...
How To CRUSH Google Ads with a Small Budget
มุมมอง 89K2 หลายเดือนก่อน
Want my agency to run your Google ads for you? Go here: heathmedia.co.uk/google-ads/?el=YTGAlong-smallbudget0924-gadfy If you’re new to my channel, my name is Ben Heath. I’m the founder and owner of heathmedia.co.uk/?el=YTGAlong-smallbudget0924-home a marketing agency that offers done-for-you services, coaching and educational resources, all with the objective of delivering exceptional marketin...
What ACTUALLY Is A Google Ads Keyword?
มุมมอง 2.7K2 หลายเดือนก่อน
What ACTUALLY Is A Google Ads Keyword?
Google Ads Beginners Tutorial for 2024 (Step By Step)
มุมมอง 49K2 หลายเดือนก่อน
Google Ads Beginners Tutorial for 2024 (Step By Step)
Will Google Ads Work For Your Business?
มุมมอง 2.5K3 หลายเดือนก่อน
Will Google Ads Work For Your Business?
Which Products Should You Advertise with Google Ads?
มุมมอง 2.3K4 หลายเดือนก่อน
Which Products Should You Advertise with Google Ads?
Should You Actually Use Google Ads Broad Match Keywords?
มุมมอง 6K4 หลายเดือนก่อน
Should You Actually Use Google Ads Broad Match Keywords?
How To Rank Higher & Get More Clicks with Google Ads
มุมมอง 9K4 หลายเดือนก่อน
How To Rank Higher & Get More Clicks with Google Ads
How To Improve Google Ads Quality Score for Cheaper Clicks
มุมมอง 11K5 หลายเดือนก่อน
How To Improve Google Ads Quality Score for Cheaper Clicks
How To Use Google Ads Display Campaigns (The RIGHT Way)
มุมมอง 15K8 หลายเดือนก่อน
How To Use Google Ads Display Campaigns (The RIGHT Way)
The BEST Google Ads Bidding Strategy (EASY!)
มุมมอง 70Kปีที่แล้ว
The BEST Google Ads Bidding Strategy (EASY!)
Huge Google Ads Change! Partnership With X (Twitter)
มุมมอง 4.4Kปีที่แล้ว
Huge Google Ads Change! Partnership With X (Twitter)
Don't Run Google Ads Until You Know THIS!
มุมมอง 11Kปีที่แล้ว
Don't Run Google Ads Until You Know THIS!
The AI Tool that Transforms Google Ads (Literally!)
มุมมอง 30Kปีที่แล้ว
The AI Tool that Transforms Google Ads (Literally!)
I Found An EASIER Way To Scale Google Ads
มุมมอง 16Kปีที่แล้ว
I Found An EASIER Way To Scale Google Ads
Hi ben, can you make a video regarding universal app campaign promotion in google ads, all of your videos are more focused on running general google ad campaigns right, I would love to hear from you regarding google ads for subscription apps.
Hey, please let me know the name of that microphone 🎤
Its funny I actually Live in Oxford so thank you so much for your targeting ideas haha :)
This is such a fantastic video!
I’ll get like 250 clicks in the ad but I’ll have only 100 actual user sessions on my Shopify site. Any idea on the cause of this discrepancy? I should have at least 250 user sessions, no?
very nice video as im sure you know haha! thank you
Isn't SEM somewhat Google ads too?
Isn't SEM somewhat Google ads too?
Thank you for uploading this and providing such interesting information.
thank you for the video
Hi Ben, Do you have a video explaining how to resolve the Google Merchant Center misrepresentation issue?
I don’t I’m afraid but that’s a good idea
@@BenHeathGoogleAds No worries at all! All your other content is super helpful anyway
thanks for the video
Thanks for this video.
Good morning Ben , thank you again. I totally agree with no 17 our sales went from o to 8k using £10 per day. It's massively improved our business. This is just one product. So we are scaling in the new to year to other products. Maassive thanks yo your videos. Here is a tip for beginners watch the same videos atleast twice. Merry xmas to you and your team
Well done! And best of luck to you in 2025 :)
@BenHeathGoogleAds everybody says max conversions how comes max clicks works better for me for the cpa? With max clicks we get more conversions compared to what google reports also… yes tracking is setup correctly
Hey Ben Cudos for the awesome content, I'm new to your channel but have been glued to it since I found it. 2 quick questions if you don't mind my good sir 1. I recently ran a call campaign for a family member with both a call extention and a call only ad in the same campaign ( in retrospect that's a bad idea) As per your video we should create a seperate call only campaign so my question is do you go with different keyword targeting for a search campaign with call extention vs call only campaign? 2. When you present conversion data on calls to your clients what metrick is most important to them e.g. I've noticed not all clicks on a call extention for example end up in an actual call received do you focus on call length or do you focus on the call recordings themselves? I'm off to binge some more of your content. Have a good one
Thanks :) 1) We don't usually start with different keyword targeting but they are often optimized differently so the keyword lists will end up being different over time 2) Most important metric would be cost per call and how many calls (we'd only count those that reach the threshold set). Before we launch the campaign we would have calculated what each call is worth to their business and use that to provide a ROAS number too. Hope that helps.
Labai naudinga informacija, ačiū už paaiškinimus!
About having a small budget and putting the ads in front of the right people - what if you use custom google audiences? How can you control on a detailed level who video ads are being shown to?
Hey Ben! Do you offer consultation services? I am a google ads manager, and have a client in a super competitive industry that I would love some help with.
more than decade but still hanging on 40 k subscribers let me be ur marketing and content creator
Well I have another YT channel with 325k subs and only started publishing weekly again on this one in September.
Thanks for this video, Ben. But I would like to point out something on your audio. There is a sudden stop in your audio when you finished speaking your sentence. I think it's because of your noise reduction filter or something. It sounds weird.
Want us to mentor you to crush it with Google Ads? Go here: www.admasters365.com/google/?el=YTGAlong-lies1224-ment Want my agency to run your Google ads for you? Go here: heathmedia.co.uk/google-ads/?el=YTGAlong-lies1224-gadfy
Most African small businesses operate with 5000-10000 $ ,how best can I encourage business owners to consider google advertising a feasible way to increase their customers base and sales
What can you do when the keywords are very expensive and your impression share is low? My campaigns aren't spending the whole budget since the bid is to low to win from other advertisers. The campaigns are not limited by budget.
The honest answer is to improve your conversion rate and customer lifetime value to the point where you can afford to pay as much if not more than your competitors for those clicks. Not the easiest thing to do but that's the truth of it with competitive marketplaces.
@@BenHeathGoogleAds Thankyou for your answer. How do i improve my conversion rate and customer lifetime value? At this point i have been advertising for 2 months and haven't received any conversions, only some clicks since the budget just isn't spending.
Thanks for all the information. Great video, i loved it.
Another great video, Ben! I do have a question/myth that wasn’t addressed here. I’m curious to know your experience with location based campaigns vs one campaign with local based ad sets. A business I work with has 5 locations (all around 80 miles apart from each other). Each location also has its own marketing budget, but if I break them out, it seems repetitive with keywords, intent, etc. If we do 1 campaign, I’m worried the budget won’t be distributed as intended… but if I break them out, the budget feels too small. Thoughts? Same issues happening on Meta. 5 campaigns, each with warm/cold audience, or 1 warm and 1 cold campaign with 5 ad sets each. Keep up the great work. You’ve been providing so much value to us digital marketers! Edit - I removed my budget too small component after watching the last 4 minutes of the video. Caught red handed! 😂
That's a good question. In that scenario I would normally go with separate campaigns. There are downsides as you mentioned but I think that's the best way to approach it :)
Google now keeps saying my ad strength is poor. I made all the changes they suggested. Optimization is at 92% but ad strength is still 'poor' and I hv not been able to change that. So annoying. 😢 I get clicks but no conversions. I suspect the clicks are low quality.
@@BenHeathGoogleAds - thank you for the feedback! I think that’s the right approach as well. To follow-up, I think I might be doing both! Budgets are really strong in Q1 and Q2, but they spend significantly less in Q3 and Q4 due to their business. I might experiment with the “1 campaign to rule them all” in Q3 and Q4 to compensate for that decline. Wish me luck! As always, keep up the great work. I watch every video and always have something new to apply or test thanks to you.
@@SheriDin are you positive your conversions are set up correctly in whatever tool you’re using? (Google Tag Manager for example) For my experience, Google’s rankings are very broad. One of my best performing campaigns has had “Limited By Budget” on it for years… but it works because my client doesn’t need as many clicks or conversions as Google thinks they do.
amazing video thank you
Good detail
Came here for ads advice, but this was mainly business advice. Useful, but not what I came here for.
That's an interesting point because in my experience, once you understand the basics on the platform, business considerations are much more important. They move the needle a lot more than tweaking a setting.
That’s really good to know!
Thank you.
Do you serve clients I’m the USA 🇺🇸 ?
Yeah for sure :) We actually have more US based clients than U.K. based
Is there anyone here who can run Google Ads? I can research your competitors and write the Headline and Description. Need Tell me
Hi Ben, I have a question. I sell personalized jewelry gifts on my Shopify store that come with a meaningful message card for all occasions only in USA. In this case should I create 1 shopping campaign have multiple ad groups wherein each Ad group is a product category like Ad group 1=Birthday gifts, Ad group 2= Anniversary gifts, Ad Group 3=Graduation Gifts and so on? OR Should I have 3 Seperate shopping campaigns i.e 1 for each product category like 1 for Birthday gifts, 1 for anniversary gifts and 1 for graduation gifts?
Pmax is the noob campaign. If you focus on ROAS you are with a noob agency or team.
This is very beginner advice. LTV can be derived just from the business model or from another source you can easily overpay for “ROAS” due to multiple ads showing to a user in different platforms. It’s way better to focus on NCAC vs eating into profit from LTV with ad spend.
good
Fantastic overview of Google Ads for niche markets. We’ve found emphasizing qualifying ad copy to be particularly effective in our own campaigns.
Great breakdown on Performance Max campaign optimization! We've seen similar results with our own strategies. How have you seen this evolve in 2024?
Thanks :)
@@BenHeathGoogleAds Keep it up!
Thanks Ben!
Thanks Ben!
Hi, thanks it's amazing. Do you help dropshippers to make sales and profit via Google search PPC campaigns? I don't want Google Shopping, just PPC. Pls reply.
❤❤❤❤❤Good luck
Training course for diy please. Have a course? Recommend one? Can’t pay agency. Want to learn.
Thank you for this content!
Is google ads a pita like facebook where they restrict your account for posting ads 😂🤦♂️
You are Awesome. I've been watching all your videos. Quality is Top 1%. Thanks a lot, man.
Thank you!! ❤
Great, just what you need
Hi Ben we would like to see video about Email marketing if you have time.
Thank you Ben
Really enjoyed your perspective on going niche.
Glad you enjoyed it :)