Ben Heath - Google Ads
Ben Heath - Google Ads
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The Biggest Google Ads Lies Killing Results
Want us to mentor you to crush it with Google Ads? Go here: www.admasters365.com/google/?el=YTGAlong-lies1224-ment
Want my agency to run your Google ads for you? Go here: heathmedia.co.uk/google-ads/?el=YTGAlong-lies1224-gadfy
Videos Mentioned:
How To Improve Google Ads Quality Score for Cheaper Clicks
th-cam.com/video/RCMJyi48F78/w-d-xo.html
How To Create A NEGATIVE Keyword List For Google Ads
th-cam.com/video/5vG9ma30Vr0/w-d-xo.html
If you’re new to my channel, my name is Ben Heath. I’m the founder and owner of heathmedia.co.uk/?el=YTGAlong-lies1224-home a marketing agency that offers done-for-you services, coaching and educational resources, all with the objective of delivering exceptional marketing results for our clients and customers.
Over the past 9 years we’ve spent more than $100,000,000 on paid ad campaigns generating more than $400,000,000 in revenue.
We’ve worked with more than 2,000 businesses directly from all over the world and in just about every niche you can think of. And we’ve helped educate hundreds of thousands of business owners, marketers and entrepreneurs.
How I got here…
17 yrs old: Started my first business selling wristbands with two school friends. I made $0.
18 yrs old: Started my first ecommerce business selling second hand video games. I made $0.
19 yrs old: Joined a network marketing company (would not recommend it). Was told I’d be rich if I signed up 8 people. I signed up 26 people in 3 months. I made $0.
21 yrs old: Dropped out of Bath University to start an app development company. I made less than $5,000 in 2 years!
23 yrs old: Started Heath Media, my marketing agency. I made $0 for the first 3 years.
26 yrs old: Went all in on building a personal brand within the marketing space. I passed $100k/year.
28 yrs old: My personal brand allowed me to attract the best talent in the world. Heath Media became an industry leading Meta ads agency, with an exceptional team and an excellent reputation. We crossed $1m/year.
32 yrs old: Today I teach over 800,000 business owners, marketers and entrepreneurs how to get insane results with digital marketing. Heath Media is a 50+ team of world class talent, working directly with over 400 clients every year. We’ve now crossed the $5m/year mark.
To all the struggling marketers and entrepreneurs… I was an entrepreneur for 9 years before I could even pay the bills with my own business. 5 years after that I have more success and more fun than I could have ever dreamed of.
It takes perseverance, analysis and learning from the right person.
If you took the time to read this far, you have what it takes to crush it with your marketing.
I hope to help you speed up that journey and come along for the ride.
Keep going,
Ben
FULL DISCLOSURE
I make content to provide as much value to my audience as I possibly can. Why? Because if someone implements my advice, gets great results and that changes their life; there’s no better feeling and no better use of my time. There’s also a good chance we’ll get to work together one day.
มุมมอง: 2 154

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ความคิดเห็น

  • @thepywizard
    @thepywizard 2 ชั่วโมงที่ผ่านมา

    Hi ben, can you make a video regarding universal app campaign promotion in google ads, all of your videos are more focused on running general google ad campaigns right, I would love to hear from you regarding google ads for subscription apps.

  • @KamillioFitness
    @KamillioFitness 11 ชั่วโมงที่ผ่านมา

    Hey, please let me know the name of that microphone 🎤

  • @tuffcore
    @tuffcore 19 ชั่วโมงที่ผ่านมา

    Its funny I actually Live in Oxford so thank you so much for your targeting ideas haha :)

  • @davidwserber
    @davidwserber วันที่ผ่านมา

    This is such a fantastic video!

  • @JMarshall-e5z
    @JMarshall-e5z วันที่ผ่านมา

    I’ll get like 250 clicks in the ad but I’ll have only 100 actual user sessions on my Shopify site. Any idea on the cause of this discrepancy? I should have at least 250 user sessions, no?

  • @asjfkjasdlkfjasfdlk
    @asjfkjasdlkfjasfdlk วันที่ผ่านมา

    very nice video as im sure you know haha! thank you

  • @kkk78258
    @kkk78258 วันที่ผ่านมา

    Isn't SEM somewhat Google ads too?

  • @kkk78258
    @kkk78258 วันที่ผ่านมา

    Isn't SEM somewhat Google ads too?

  • @LFCLifestyleFinancialChanger
    @LFCLifestyleFinancialChanger วันที่ผ่านมา

    Thank you for uploading this and providing such interesting information.

  • @BurakAgsarlioglu
    @BurakAgsarlioglu 2 วันที่ผ่านมา

    thank you for the video

  • @5-minutes-relax
    @5-minutes-relax 2 วันที่ผ่านมา

    Hi Ben, Do you have a video explaining how to resolve the Google Merchant Center misrepresentation issue?

    • @BenHeathGoogleAds
      @BenHeathGoogleAds 2 วันที่ผ่านมา

      I don’t I’m afraid but that’s a good idea

    • @5-minutes-relax
      @5-minutes-relax 2 วันที่ผ่านมา

      @@BenHeathGoogleAds No worries at all! All your other content is super helpful anyway

  • @narinhuseynli-qh3in
    @narinhuseynli-qh3in 2 วันที่ผ่านมา

    thanks for the video

  • @afsana2595
    @afsana2595 3 วันที่ผ่านมา

    Thanks for this video.

  • @Zignito
    @Zignito 3 วันที่ผ่านมา

    Good morning Ben , thank you again. I totally agree with no 17 our sales went from o to 8k using £10 per day. It's massively improved our business. This is just one product. So we are scaling in the new to year to other products. Maassive thanks yo your videos. Here is a tip for beginners watch the same videos atleast twice. Merry xmas to you and your team

    • @BenHeathGoogleAds
      @BenHeathGoogleAds 2 วันที่ผ่านมา

      Well done! And best of luck to you in 2025 :)

  • @EarnFreeMoney
    @EarnFreeMoney 3 วันที่ผ่านมา

    @BenHeathGoogleAds everybody says max conversions how comes max clicks works better for me for the cpa? With max clicks we get more conversions compared to what google reports also… yes tracking is setup correctly

  • @brandonbarnard823
    @brandonbarnard823 3 วันที่ผ่านมา

    Hey Ben Cudos for the awesome content, I'm new to your channel but have been glued to it since I found it. 2 quick questions if you don't mind my good sir 1. I recently ran a call campaign for a family member with both a call extention and a call only ad in the same campaign ( in retrospect that's a bad idea) As per your video we should create a seperate call only campaign so my question is do you go with different keyword targeting for a search campaign with call extention vs call only campaign? 2. When you present conversion data on calls to your clients what metrick is most important to them e.g. I've noticed not all clicks on a call extention for example end up in an actual call received do you focus on call length or do you focus on the call recordings themselves? I'm off to binge some more of your content. Have a good one

    • @BenHeathGoogleAds
      @BenHeathGoogleAds 2 วันที่ผ่านมา

      Thanks :) 1) We don't usually start with different keyword targeting but they are often optimized differently so the keyword lists will end up being different over time 2) Most important metric would be cost per call and how many calls (we'd only count those that reach the threshold set). Before we launch the campaign we would have calculated what each call is worth to their business and use that to provide a ROAS number too. Hope that helps.

  • @ManoKūrybinisŠvyturiukas
    @ManoKūrybinisŠvyturiukas 3 วันที่ผ่านมา

    Labai naudinga informacija, ačiū už paaiškinimus!

  • @simon.knudsen
    @simon.knudsen 3 วันที่ผ่านมา

    About having a small budget and putting the ads in front of the right people - what if you use custom google audiences? How can you control on a detailed level who video ads are being shown to?

  • @KyraTimmons-l9o
    @KyraTimmons-l9o 3 วันที่ผ่านมา

    Hey Ben! Do you offer consultation services? I am a google ads manager, and have a client in a super competitive industry that I would love some help with.

  • @yuviBita
    @yuviBita 3 วันที่ผ่านมา

    more than decade but still hanging on 40 k subscribers let me be ur marketing and content creator

    • @BenHeathGoogleAds
      @BenHeathGoogleAds 3 วันที่ผ่านมา

      Well I have another YT channel with 325k subs and only started publishing weekly again on this one in September.

  • @PapaAsiong
    @PapaAsiong 3 วันที่ผ่านมา

    Thanks for this video, Ben. But I would like to point out something on your audio. There is a sudden stop in your audio when you finished speaking your sentence. I think it's because of your noise reduction filter or something. It sounds weird.

  • @BenHeathGoogleAds
    @BenHeathGoogleAds 3 วันที่ผ่านมา

    Want us to mentor you to crush it with Google Ads? Go here: www.admasters365.com/google/?el=YTGAlong-lies1224-ment Want my agency to run your Google ads for you? Go here: heathmedia.co.uk/google-ads/?el=YTGAlong-lies1224-gadfy

    • @AfricanPerspective-x4n
      @AfricanPerspective-x4n 3 วันที่ผ่านมา

      Most African small businesses operate with 5000-10000 $ ,how best can I encourage business owners to consider google advertising a feasible way to increase their customers base and sales

  • @IrisRaes-g9w
    @IrisRaes-g9w 3 วันที่ผ่านมา

    What can you do when the keywords are very expensive and your impression share is low? My campaigns aren't spending the whole budget since the bid is to low to win from other advertisers. The campaigns are not limited by budget.

    • @BenHeathGoogleAds
      @BenHeathGoogleAds 3 วันที่ผ่านมา

      The honest answer is to improve your conversion rate and customer lifetime value to the point where you can afford to pay as much if not more than your competitors for those clicks. Not the easiest thing to do but that's the truth of it with competitive marketplaces.

    • @IrisRaes-g9w
      @IrisRaes-g9w 2 วันที่ผ่านมา

      @@BenHeathGoogleAds Thankyou for your answer. How do i improve my conversion rate and customer lifetime value? At this point i have been advertising for 2 months and haven't received any conversions, only some clicks since the budget just isn't spending.

  • @LucasSantos-ow4lg
    @LucasSantos-ow4lg 3 วันที่ผ่านมา

    Thanks for all the information. Great video, i loved it.

  • @BrandonMGage
    @BrandonMGage 3 วันที่ผ่านมา

    Another great video, Ben! I do have a question/myth that wasn’t addressed here. I’m curious to know your experience with location based campaigns vs one campaign with local based ad sets. A business I work with has 5 locations (all around 80 miles apart from each other). Each location also has its own marketing budget, but if I break them out, it seems repetitive with keywords, intent, etc. If we do 1 campaign, I’m worried the budget won’t be distributed as intended… but if I break them out, the budget feels too small. Thoughts? Same issues happening on Meta. 5 campaigns, each with warm/cold audience, or 1 warm and 1 cold campaign with 5 ad sets each. Keep up the great work. You’ve been providing so much value to us digital marketers! Edit - I removed my budget too small component after watching the last 4 minutes of the video. Caught red handed! 😂

    • @BenHeathGoogleAds
      @BenHeathGoogleAds 3 วันที่ผ่านมา

      That's a good question. In that scenario I would normally go with separate campaigns. There are downsides as you mentioned but I think that's the best way to approach it :)

    • @SheriDin
      @SheriDin 3 วันที่ผ่านมา

      Google now keeps saying my ad strength is poor. I made all the changes they suggested. Optimization is at 92% but ad strength is still 'poor' and I hv not been able to change that. So annoying. 😢 I get clicks but no conversions. I suspect the clicks are low quality.

    • @BrandonMGage
      @BrandonMGage 3 วันที่ผ่านมา

      @@BenHeathGoogleAds - thank you for the feedback! I think that’s the right approach as well. To follow-up, I think I might be doing both! Budgets are really strong in Q1 and Q2, but they spend significantly less in Q3 and Q4 due to their business. I might experiment with the “1 campaign to rule them all” in Q3 and Q4 to compensate for that decline. Wish me luck! As always, keep up the great work. I watch every video and always have something new to apply or test thanks to you.

    • @BrandonMGage
      @BrandonMGage 3 วันที่ผ่านมา

      @@SheriDin are you positive your conversions are set up correctly in whatever tool you’re using? (Google Tag Manager for example) For my experience, Google’s rankings are very broad. One of my best performing campaigns has had “Limited By Budget” on it for years… but it works because my client doesn’t need as many clicks or conversions as Google thinks they do.

  • @BurakAgsarlioglu
    @BurakAgsarlioglu 3 วันที่ผ่านมา

    amazing video thank you

  • @MatthewJackson-t7x
    @MatthewJackson-t7x 3 วันที่ผ่านมา

    Good detail

  • @kamymoussavi
    @kamymoussavi 4 วันที่ผ่านมา

    Came here for ads advice, but this was mainly business advice. Useful, but not what I came here for.

    • @BenHeathGoogleAds
      @BenHeathGoogleAds 3 วันที่ผ่านมา

      That's an interesting point because in my experience, once you understand the basics on the platform, business considerations are much more important. They move the needle a lot more than tweaking a setting.

    • @kamymoussavi
      @kamymoussavi 3 วันที่ผ่านมา

      That’s really good to know!

  • @GulnarKarimova-ug9hw
    @GulnarKarimova-ug9hw 5 วันที่ผ่านมา

    Thank you.

  • @Alex2024Alex2
    @Alex2024Alex2 5 วันที่ผ่านมา

    Do you serve clients I’m the USA 🇺🇸 ?

    • @BenHeathGoogleAds
      @BenHeathGoogleAds 4 วันที่ผ่านมา

      Yeah for sure :) We actually have more US based clients than U.K. based

  • @SEOConsultant10
    @SEOConsultant10 5 วันที่ผ่านมา

    Is there anyone here who can run Google Ads? I can research your competitors and write the Headline and Description. Need Tell me

  • @Om-gg5tk
    @Om-gg5tk 6 วันที่ผ่านมา

    Hi Ben, I have a question. I sell personalized jewelry gifts on my Shopify store that come with a meaningful message card for all occasions only in USA. In this case should I create 1 shopping campaign have multiple ad groups wherein each Ad group is a product category like Ad group 1=Birthday gifts, Ad group 2= Anniversary gifts, Ad Group 3=Graduation Gifts and so on? OR Should I have 3 Seperate shopping campaigns i.e 1 for each product category like 1 for Birthday gifts, 1 for anniversary gifts and 1 for graduation gifts?

  • @ch9osx96
    @ch9osx96 6 วันที่ผ่านมา

    Pmax is the noob campaign. If you focus on ROAS you are with a noob agency or team.

  • @ch9osx96
    @ch9osx96 6 วันที่ผ่านมา

    This is very beginner advice. LTV can be derived just from the business model or from another source you can easily overpay for “ROAS” due to multiple ads showing to a user in different platforms. It’s way better to focus on NCAC vs eating into profit from LTV with ad spend.

  • @TolanGoodhart
    @TolanGoodhart 6 วันที่ผ่านมา

    good

  • @davidellisgrowth
    @davidellisgrowth 6 วันที่ผ่านมา

    Fantastic overview of Google Ads for niche markets. We’ve found emphasizing qualifying ad copy to be particularly effective in our own campaigns.

  • @davidellisgrowth
    @davidellisgrowth 6 วันที่ผ่านมา

    Great breakdown on Performance Max campaign optimization! We've seen similar results with our own strategies. How have you seen this evolve in 2024?

  • @BettyLeal-u5v
    @BettyLeal-u5v 7 วันที่ผ่านมา

    Thanks Ben!

  • @BettyLeal-u5v
    @BettyLeal-u5v 7 วันที่ผ่านมา

    Thanks Ben!

  • @basho9306
    @basho9306 7 วันที่ผ่านมา

    Hi, thanks it's amazing. Do you help dropshippers to make sales and profit via Google search PPC campaigns? I don't want Google Shopping, just PPC. Pls reply.

  • @Allah-f2r
    @Allah-f2r 7 วันที่ผ่านมา

    ❤❤❤❤❤Good luck

  • @Fledle33068
    @Fledle33068 8 วันที่ผ่านมา

    Training course for diy please. Have a course? Recommend one? Can’t pay agency. Want to learn.

  • @winenoob
    @winenoob 9 วันที่ผ่านมา

    Thank you for this content!

  • @1991june
    @1991june 9 วันที่ผ่านมา

    Is google ads a pita like facebook where they restrict your account for posting ads 😂🤦‍♂️

  • @muhammed_ajwad
    @muhammed_ajwad 9 วันที่ผ่านมา

    You are Awesome. I've been watching all your videos. Quality is Top 1%. Thanks a lot, man.

  • @czczsads
    @czczsads 9 วันที่ผ่านมา

    Thank you!! ❤

  • @LucasCharlson-w8r
    @LucasCharlson-w8r 9 วันที่ผ่านมา

    Great, just what you need

  • @Zignito
    @Zignito 10 วันที่ผ่านมา

    Hi Ben we would like to see video about Email marketing if you have time.

  • @Zignito
    @Zignito 10 วันที่ผ่านมา

    Thank you Ben

  • @davidellisgrowth
    @davidellisgrowth 10 วันที่ผ่านมา

    Really enjoyed your perspective on going niche.