If it ain't broke, don't' "fix" it. only a handful of logos are as iconic Ford's, Coca-Cola script, Chev "Bowtie", Mercedes 3 point star in a circle and the Ford logos are WORLD famous and even in non English speaking countries people KNOW who they represent. Rand did great designs ( I Dig the Westinghouse logo and script for example) But Ford should NEVER abandon the "Blue Oval".
As a kid, I loved the ending of the Quality is Job 1 campaign ads when they’d always show them polishing up the Blue Oval. Growing up in a Ford family it was a sign of pride that I hold true to this day.
I’m glad Ford didn’t change its logo. In my opinion the new GM logo makes the company look weak. A company like General Electric has a logo that has immediate recognition. Sometimes change is good, but often it makes no sense.
I have been a fan of the blue oval for over 40 yrs... I used to practice drawing it during class as a elementary student. I don't hate the 1960's update but I am glad they stayed with the iconic one! Have a Merry Christmas!
In the 60s, Ford added a light bulb to the blue oval in the commercials and advertisements. It was during their "Ford better idea" campaign. Very cool IMHO.
Never knew about this. Rand’s proposal is interesting, but I think Ford made the right call in sticking with the original. Interestingly, many people think that script is Henry Ford’s signature. It was actually created by one of his engineers. (Harold Wills). This would be an interesting study, Adam. I’d like to know the origin of other makes logos, as well.
Correct! And, C. Harold Wills went on to build one of the most advanced and high quality cars of the day (1920s). It was called the Wills St. Claire, which featured an OHC engine and the first car with a back up light. Sadly, they were expensive, and didn't sell well.
You know a company is struggling somehow, when they NEED to change the logo - especially when it's an established logo. Changing designs isn't going to somehow renew your company or suddenly make everyone notice you and buy your product.
I recall when Chrysler got rid of the pentastar. A lot of repeat buyers weren't pleased. Then the Ram head for all Dodges, now a dual stripe which means?... However, regarding Ford, I never knew of this idea, so thx for the info! Ford made the right choice IMO. Imagine a Chevy w/o a Bow Tie?
Adam, as someone who has a bean counting background, your appreciation of and discussions of design are a treat. As a graphic designer, I've always enjoyed Paul Rand's work. And while the updated work he did for Ford was interesting, and for sure I saw the "race track" first thing which is appropriate for a car company, I think Ford did the correct thing keeping their original logo. Even with the oval's aspect ratio, I think it works better than Paul Rand's update. I do agree that the old UPS logo (Rand's) works better than the update.
I prefer the old logo. You could have a blue oval on a piece of paper without any letters on it, and you would know that the logo is a Ford logo. Plus I think that it harkens back to the early days of Ford. Just because you can change something, doesn't mean that you should.
I seem to recall hearing that Ford didn't place the logo on vehicles for a period of time, perhaps the 60s and 70s. Think back to cars from that time and I think they had FORD in block lettering, at least on the outside. They may put the logo on the inside or on parts.
Really fascinating, Adam, thank you. I think Ford did the right thing in keeping the classic logo. You're certainly right about the IBM logo to never change it, of course. I'll add the Coca-Cola logo as well. If there are dumb people that can't read cursive now, that's on them to learn how. An example of a logo change that was good was the fresh monthly LIFE magazine logo starting in late 1978. They took the previous logo and made the white L-I-F-E letters larger and closer together, extending to the sides and top, with the red background reduced. Where they messed up was making the box containing the logo MUCH larger. extending too far to the right, and extending too far below. The whole idea was to emphasize "LIFE: The Big Picture", but they dwarfed much of the open cover space due to the logo size. What they should have done and finally DID do (in 1989-'93) was have that new logo in the same size as the old one, not extending that far over or downwards, instantly making the magazine appear larger once again just for that reason, and have more space freed up to utilize for their typically beautiful covers.
3:20 That's usually referred-to as an oblong, although the term "oblong" is sometimes used for somewhat similar shapes, even ovals. It's not bad for a mid-1960s logo, given that Chrysler's pentastar and RCA's hideous block-letter logo also came out of that period. Still, I'm glad Ford left it alone. 4:18 The surface-area argument was also the reason most oval speakers were replaced with oblongs in the 1980s.
Ford did the correct thing in keeping the oval. Easy to read , the two blue sections and the silver bands. Throwing icons in the trash is more of a gm thing.
When did Ford completely retire the shield logo with triangles and the circles on top? My 68 LTD doesn’t have a blue oval anywhere but the shield is in the center of the hubcaps and in several other places. The “Better ideas from Ford” is in the 68 full-size brochure. I think the shield kind of migrated to become the LTD/Crown Victoria logo, and then just went away. My ‘84 LTD was full blue oval.
I feel like with Ford having such a long and iconic automotive history, and having been a part of so many historical events in the world, it would be very difficult for them to divorce from the most common logo that they are known for. I think they made the right decision to leave well enough alone here.
Being a Ford guy, I'm glad that they kept it. The new design was OK, but the r looks like a 7. Either way, it was a nice try. An excellent video, as always.
I'm glad they didn't change it. Just my opinion but when you have something that's iconic, leave it alone. And when you have something that's not yet iconic but still good, leave that alone too. You can't build heritage if you keep changing things. I absolutely HATE it when sports teams change their jerseys just to sell a new look.
Amen. Smacks too strongly of some crazy CEO shouting "Our sales figures are way down, think of something, people!" Or "We need to reinvent ourselves!" Both are bad for company longevity
I remember when the company announced they were going to stay with the same logo. I'm sure there's a word for it when you can show that you didn't have to change while everyone around you did.
One of the characteristics that makes for a great logo is that the visual supports the proper pronunciation of the name. This not only emphasizes the name itself, but but also its sound. This "new" logo fails in both respects, leaving the main vowel-"syllable" confused and disjointed. Certainly one of Americas greatest logo designers, likely the greatest, but even geniuses have bad days. Rather analogous to Edsel -- Ford, great company, great cars, great design ... and then Edsel ... Nice topic for a video. Thank you so much!
I like the 60s design apart from one thing…….. the o, r -and d, when taken as a whole, looks like an image of a wheelchair user falling head first into an empty wheelchair…….I just can’t unsee it.
Thankfully, they kept the original. There are so many new brand logos out there, I can't tell them apart any more. You can tell a Ford, Jeep, Chevy and a few others, but I have a hard time with some of the foreign brands like Hyundai, Kia and some of the newer marks on the road now.
I feell like there's something hidden in that logo that I'm just not seeing - something once pointed out you can never not see. Like the arrow in the FedEx logo or the USB symbol as a cactus. Did anybody "get it"?
Great work, again, Adam! I think they should've kept BOTH! The traditional Blue Oval for their regular product line, and the "Racetrack" Blue Oval for their performance cars and parts. Especially, if that race track and a dotted line down the middle!
A good effort on a misbegotten assignment. It would be interesting to know the reasons Ford themselves thought this was necessary, and why they backed off. I can imagine HF2 playing a key role here.
Adam, at 5:03, had me going to my dictionary for, "Ligatures" - something that is used to bind ... something that unites or connects ... bonds. Thank you for my Word of the Day!
The longer I look at it the more I like it. The details are nice and for advertising it would have made sense. I could tell it was from the 60s just by the design however. It’s one of the problems with most redesigns. You ca immediately tell when it was redesigned as stylings are very dated even to today. The original logo is just timeless.
A graphic artist, I absolutely love the 60s redesign. It keeps the bones of the script and gives it that sort of space age noodley-angularity that is pure midcentury Tomorrowland. BUT never mess with a successful historical design. Car companies NEED to cement their links to a successful past to keep their identity and lineage. That Ford script was on every Model T all over the world. Never lose that. Cadillac lost its martlets, and with it, Antoine de la Mothe Cadillac's assumed coat of arms is no longer part of the automobile that bears his name. Alfa Romeo modernized their amazing roundel several times, but this last iteration pulls too far from the coat of arms of the city of Milan. And Jaguar... Well, we won't speak of Jaguar.
Some marketing "expert" in Johnnie Walker Whisky thought it was good idea to do away with the square bottle and put a straight label on the bottle. I think he may have been fired before his idea was dumped.
I like the design, and it did look good on the renderings for the building and letterhead. I wonder though, how would it have looked as a badge on a Ford product? Interesting content as always sir, thank you.
The 'o' and the 'r' look like a guy who has fallen forward in his wheelchair and bumped his head on the 'd.' Also, why no mention of the Ford logo from the 1950s - red white and blue with small crown?
I still don't like that they went from Dodge to Ram. I still say Dodge Ram and I prefer the Dodge name. I hope the people at Stellantis don't get rid of the Dodge branding.
Interesting to note, while the blue oval was used in advertising and communication, it wasn’t added to the outside of the vehicles in the U.S. until 1982-1983.
There's that old saying: "If it ain't broke, don't fix it!" Ford did good by leaving well enough alone in this instance. As for the proposed updated logo, it did look good except for the letter d; the d should have stood up straighter.
I'm glad Ford kept their old logo. GM changed their logo in 1966, perhaps that's why Ford was also considering changing their logo at the time, but I think GM needed a logo change more than Ford at the time. The Blue Oval still looks good on new cars, and has a certain prestige to it.
As far as Fords logo, as they say “if it ain’t broke don’t fix it”. Speaking of corporate mistakes: remember UPS’s “What can Brown do for you”? It made many Americans check their underwear? Oddly enough, it didn’t last long.
Adam, in the '70's old logos were not considered "cool" and a lot of Ford products just had the block script "FORD" on the hood. Look at your video about the '72 LTD Convertible and try to find a blue oval. In the '80's Ford design ruled the waves of American cars with their rounded/European designs and they brought it back.
GM and Jaguar need to take note
The new GM logo stinks.... and don't even get me started on what GM did to the Buick and Cadillac emblems. Ugly with a capital "U."
Jaguar is just confused, we are all hoping they snap out of it or it turns out to be a joke
The logo is iconic. Companies would die to have that kind of recognition.
If it ain't broke, don't' "fix" it. only a handful of logos are as iconic Ford's, Coca-Cola script, Chev "Bowtie", Mercedes 3 point star in a circle and the Ford logos are WORLD famous and even in non English speaking countries people KNOW who they represent. Rand did great designs ( I Dig the Westinghouse logo and script for example) But Ford should NEVER abandon the "Blue Oval".
As a kid, I loved the ending of the Quality is Job 1 campaign ads when they’d always show them polishing up the Blue Oval. Growing up in a Ford family it was a sign of pride that I hold true to this day.
I remember those ads well. I too hold to the family tradition. 49 years since my first car. A 63 Galaxie.
Looks like the durex logo
You don't fix what ain't broken. The old Ford logo is better; look how GM screwed up theirs.....
I’m glad Ford didn’t change its logo. In my opinion the new GM logo makes the company look weak. A company like General Electric has a logo that has immediate recognition. Sometimes change is good, but often it makes no sense.
I agree and don’t know why they’d ever change from the commanding and historic Mark of Excellence.
Present GM logo looks like the one for Goodwill. People will be leaving old clothes at the Renaissance Center.
When a logo is iconic, the more notoriety it gains, the tougher it is to change it.
I have been a fan of the blue oval for over 40 yrs... I used to practice drawing it during class as a elementary student. I don't hate the 1960's update but I am glad they stayed with the iconic one! Have a Merry Christmas!
Me too. As a side note, that logo has 3D properties, unlike the revised logo which seems very flat.
So true!@@Wolf-Spirit_Alpha-Sigma
In the 60s, Ford added a light bulb to the blue oval in the commercials and advertisements. It was during their "Ford better idea" campaign. Very cool IMHO.
When America needs a better idea...(click!)...Ford puts it on wheels.
I remember that!
I remeber that, It was used well in to the '70s.
Never knew about this. Rand’s proposal is interesting, but I think Ford made the right call in sticking with the original.
Interestingly, many people think that script is Henry Ford’s signature. It was actually created by one of his engineers. (Harold Wills).
This would be an interesting study, Adam. I’d like to know the origin of other makes logos, as well.
Correct! And, C. Harold Wills went on to build one of the most advanced and high quality cars of the day (1920s). It was called the Wills St. Claire, which featured an OHC engine and the first car with a back up light. Sadly, they were expensive, and didn't sell well.
I 100% like that logo. Although I can't stop seeing between the o and d, a person on all fours facing the d.
Between Paul Rand and Saul Bass, they designed every logo that you can think of. Great video!
You know a company is struggling somehow, when they NEED to change the logo - especially when it's an established logo.
Changing designs isn't going to somehow renew your company or suddenly make everyone notice you and buy your product.
Its funny that you say that because I instantly thought about Nissan's logo change and the condition the company is in right now.
I’m still moderately miffed at GM changing their logo.
I'm highly miffed. And I've been exclusively a GM buyer all my life.
@@johnehlert4366😂😂😂
I don’t even know what the current GM logo looks like. I only know the one that used to be on the keys and other objects.
I recall when Chrysler got rid of the pentastar. A lot of repeat buyers weren't pleased. Then the Ram head for all Dodges, now a dual stripe which means?... However, regarding Ford, I never knew of this idea, so thx for the info! Ford made the right choice IMO. Imagine a Chevy w/o a Bow Tie?
I agree that companies need to keep the logo people like. Chrysler should never got rid of the pentastar.
I love learning about the names and faces behind these kinds of things. Keep it up Adam, love the channel!
Adam, as someone who has a bean counting background, your appreciation of and discussions of design are a treat. As a graphic designer, I've always enjoyed Paul Rand's work. And while the updated work he did for Ford was interesting, and for sure I saw the "race track" first thing which is appropriate for a car company, I think Ford did the correct thing keeping their original logo. Even with the oval's aspect ratio, I think it works better than Paul Rand's update.
I do agree that the old UPS logo (Rand's) works better than the update.
Thx!
Kinda like GM changing their iconic block lettering a few years ago. They completely lost me.
When shown on a business card, building signage, etc., it's not horrible. But the Oval isn't something to change. Great feature!
Didn’t like the new proposal initially, but it grew on me, even in a few short minutes. However, I believe Ford was right, keeping the existing logo
Thank heaven cooler heads prevailed. That logo looks like change for change's sake.
I couldn’t disagree more. Current one looks old and boring
I prefer the old logo. You could have a blue oval on a piece of paper without any letters on it, and you would know that the logo is a Ford logo. Plus I think that it harkens back to the early days of Ford. Just because you can change something, doesn't mean that you should.
I seem to recall hearing that Ford didn't place the logo on vehicles for a period of time, perhaps the 60s and 70s. Think back to cars from that time and I think they had FORD in block lettering, at least on the outside. They may put the logo on the inside or on parts.
You’re correct.
Rand’s logo was pretty great.
Great job! Yeah the re-do is too busy IMO. The original is timeless and they made a smart move sticking with it.
If you squint, Rand's logo looks like "Turd". Now try to unsee that😅
thats what i see in Toyota's "TRD" logo.
The Blue Oval logo goes back to C. Harold Wills, who designed not only the logo, but also the planetary transmission of the Model T.
And on the flip side of the coin, Mercury having gotten rid of its iconic Winged Messenger save for a cameo in the 2003-04 Marauder
Really fascinating, Adam, thank you. I think Ford did the right thing in keeping the classic logo. You're certainly right about the IBM logo to never change it, of course. I'll add the Coca-Cola logo as well. If there are dumb people that can't read cursive now, that's on them to learn how. An example of a logo change that was good was the fresh monthly LIFE magazine logo starting in late 1978. They took the previous logo and made the white L-I-F-E letters larger and closer together, extending to the sides and top, with the red background reduced. Where they messed up was making the box containing the logo MUCH larger. extending too far to the right, and extending too far below. The whole idea was to emphasize "LIFE: The Big Picture", but they dwarfed much of the open cover space due to the logo size. What they should have done and finally DID do (in 1989-'93) was have that new logo in the same size as the old one, not extending that far over or downwards, instantly making the magazine appear larger once again just for that reason, and have more space freed up to utilize for their typically beautiful covers.
3:20 That's usually referred-to as an oblong, although the term "oblong" is sometimes used for somewhat similar shapes, even ovals. It's not bad for a mid-1960s logo, given that Chrysler's pentastar and RCA's hideous block-letter logo also came out of that period. Still, I'm glad Ford left it alone.
4:18 The surface-area argument was also the reason most oval speakers were replaced with oblongs in the 1980s.
I remember when Exxon was changed from esso. I didn't like that they changed. I liked the original so much better.
The Mobil logo used to feature the winged horse (Pegasus)
Esso stood for SO Standard Oil.
Ford did the correct thing in keeping the oval.
Easy to read , the two blue sections and the silver bands.
Throwing icons in the trash is more of a gm thing.
When did Ford completely retire the shield logo with triangles and the circles on top? My 68 LTD doesn’t have a blue oval anywhere but the shield is in the center of the hubcaps and in several other places. The “Better ideas from Ford” is in the 68 full-size brochure.
I think the shield kind of migrated to become the LTD/Crown Victoria logo, and then just went away. My ‘84 LTD was full blue oval.
Of course the “Blue Oval” is really a ellipse. Rand’s proposal reminds me of the WRIF stickers we all had in the 70’s🙂
I feel like with Ford having such a long and iconic automotive history, and having been a part of so many historical events in the world, it would be very difficult for them to divorce from the most common logo that they are known for. I think they made the right decision to leave well enough alone here.
Being a Ford guy, I'm glad that they kept it. The new design was OK, but the r looks like a 7. Either way, it was a nice try. An excellent video, as always.
Both are nice, but I lean toward the original. But what I really liked was when Ford used the family crest
I can't say the Blue Capsule would have impressed me. I'm glad Ford chose to keep the Oval and original script.
Dodge has fooled around with different logos over the years, but they've brought back they're most iconic; the "Fratzog" tristar.
Adam, Logo no go!
Some Logos should never change much, Coke being another one
Like the new GM logo, which has been called the elephant on a skate board.
I like the Rand's Westinghouse logo and script a much as i like the IBM logo.
Lol... It looks like the Rexall Drugs logo.
I'm glad they didn't change it. Just my opinion but when you have something that's iconic, leave it alone. And when you have something that's not yet iconic but still good, leave that alone too. You can't build heritage if you keep changing things. I absolutely HATE it when sports teams change their jerseys just to sell a new look.
What about when a sports team has to change their name? Because of the stupid woke crowd.
@@glennso47 What's that got to do with what I said?
Ford did a wise choice keeping the old style oval.
3:15 The word "Ford" shouldn't look like half of a dump truck running over a person in a wheelchair. Or maybe it should, but it's too on the nose.
I see it.
😆 I see it. It's funny how logos can earn an unintended nickname.
The latest GM logo is aimed at the internet generation. Past GM logos communicated strength where the new logo is " soft " .
When a company changes its logo, its in trouble. Look at history.
Amen. Smacks too strongly of some crazy CEO shouting "Our sales figures are way down, think of something, people!"
Or
"We need to reinvent ourselves!"
Both are bad for company longevity
@@Galfridlike GM.
Great topic, never heard of it before. Thx
Thank god Ford kept their iconic branding.
Terrible decision
The logo was designed by Ford exec C. Harold Wills, who later left to found his own auto company.
Classic cool never goes out of style. Too bad the Pentastar went away... it is very cool.
I remember when the company announced they were going to stay with the same logo. I'm sure there's a word for it when you can show that you didn't have to change while everyone around you did.
One of the characteristics that makes for a great logo is that the visual supports the proper pronunciation of the name. This not only emphasizes the name itself, but but also its sound. This "new" logo fails in both respects, leaving the main vowel-"syllable" confused and disjointed. Certainly one of Americas greatest logo designers, likely the greatest, but even geniuses have bad days. Rather analogous to Edsel -- Ford, great company, great cars, great design ... and then Edsel ... Nice topic for a video. Thank you so much!
Never mess with an icon
Can’t say that I really love the blue oval logo, but I CAN say that I prefer it over Rand’s version.
The Ford logo is the same ! Except on the super duty trucks its now the size of a nerf football !!
I like the 60s design apart from one thing…….. the o, r -and d, when taken as a whole, looks like an image of a wheelchair user falling head first into an empty wheelchair…….I just can’t unsee it.
Thankfully, they kept the original. There are so many new brand logos out there, I can't tell them apart any more. You can tell a Ford, Jeep, Chevy and a few others, but I have a hard time with some of the foreign brands like Hyundai, Kia and some of the newer marks on the road now.
I've seen this logo before. Whilst it's quite a good design im glad they stayed with the original. It's too iconic.
JUST LOOK AT GM - gm. Wow, innovative.
I feell like there's something hidden in that logo that I'm just not seeing - something once pointed out you can never not see. Like the arrow in the FedEx logo or the USB symbol as a cactus. Did anybody "get it"?
I can see a whole new series revolving around domestic auto company logo evolution over the years and how these logos appeared on actual vehicles.
Great video. I think it’s starting to grow on me, I think I would prefer if he would’ve deleted the dot to the left of the D.
Great work, again, Adam! I think they should've kept BOTH! The traditional Blue Oval for their regular product line, and the "Racetrack" Blue Oval for their performance cars and parts. Especially, if that race track and a dotted line down the middle!
That proposed logo looks cartoonish to me. It would fit perfectly on a Little Tikes cozy coupe.
A good effort on a misbegotten assignment. It would be interesting to know the reasons Ford themselves thought this was necessary, and why they backed off. I can imagine HF2 playing a key role here.
I would change the Ford logo to: "4d". 😁🚙🚦⛽
Glad they stayed with the blue oval.
Adam, at 5:03, had me going to my dictionary for, "Ligatures" - something that is used to bind ... something that unites or connects ... bonds. Thank you for my Word of the Day!
If it ain't broke, don't fix it.
The longer I look at it the more I like it. The details are nice and for advertising it would have made sense. I could tell it was from the 60s just by the design however. It’s one of the problems with most redesigns. You ca immediately tell when it was redesigned as stylings are very dated even to today. The original logo is just timeless.
I can’t stand what Buick did to their logo. If anyone agrees, please leave a thumbs up. ☮️♾️🇺🇸
Kinda surprised that they didn't have any examples of the Paul Rand Ford logo on their cars...which is their products they sell.
I vote for both. The modern squircle fits on some products while the oval could represent others.
Thank God they left it!!!
A graphic artist, I absolutely love the 60s redesign. It keeps the bones of the script and gives it that sort of space age noodley-angularity that is pure midcentury Tomorrowland. BUT never mess with a successful historical design. Car companies NEED to cement their links to a successful past to keep their identity and lineage. That Ford script was on every Model T all over the world. Never lose that. Cadillac lost its martlets, and with it, Antoine de la Mothe Cadillac's assumed coat of arms is no longer part of the automobile that bears his name. Alfa Romeo modernized their amazing roundel several times, but this last iteration pulls too far from the coat of arms of the city of Milan. And Jaguar... Well, we won't speak of Jaguar.
Some marketing "expert" in Johnnie Walker Whisky thought it was good idea to do away with the square bottle and put a straight label on the bottle. I think he may have been fired before his idea was dumped.
Looks like something AI would come up these days.
I wonder how the new logo would have looked on an actual car.
I like the design, and it did look good on the renderings for the building and letterhead. I wonder though, how would it have looked as a badge on a Ford product? Interesting content as always sir, thank you.
The logo at 4:54 looks like a person lying flat on a wheel with their arms on the ground, running face first into a wheelchair. Lol.
That or something... dirtier
(or is that just my filthy mind 😂)
@Galfrid Heehee, now that you mention it...😁
The 'o' and the 'r' look like a guy who has fallen forward in his wheelchair and bumped his head on the 'd.'
Also, why no mention of the Ford logo from the 1950s - red white and blue with small crown?
I want people to know I drive a Ford, not a Foid.
Ford made the right choice in rejecting this logo.
Hate what General Motors has done to their logo. Looks like something that children would have done!
They tried to make it "electrified" which is a bad mistake all around IMO.
I still don't like that they went from Dodge to Ram. I still say Dodge Ram and I prefer the Dodge name. I hope the people at Stellantis don't get rid of the Dodge branding.
Omg, that’s disgusting glad they didn’t change
What about The early 50's FORD logo Adam?
Ford having a cheap plastic looking logo seems fitting. Especially if it gets recalled.
I like ford, just wish it was what it used to be.
Interesting to note, while the blue oval was used in advertising and communication, it wasn’t added to the outside of the vehicles in the U.S. until 1982-1983.
“If it ain’t broke don’t fix it” The Ford oval is an integral part of Ford’s identity
There's that old saying: "If it ain't broke, don't fix it!" Ford did good by leaving well enough alone in this instance. As for the proposed updated logo, it did look good except for the letter d; the d should have stood up straighter.
I'm glad Ford kept their old logo. GM changed their logo in 1966, perhaps that's why Ford was also considering changing their logo at the time, but I think GM needed a logo change more than Ford at the time. The Blue Oval still looks good on new cars, and has a certain prestige to it.
Didn’t Ford have a shield logo back in the late 50s - early 60s?
I think even early 50's.
The more I look at it, the more the R disappears
As far as Fords logo, as they say “if it ain’t broke don’t fix it”. Speaking of corporate mistakes: remember UPS’s “What can Brown do for you”? It made many Americans check their underwear? Oddly enough, it didn’t last long.
Don't touch my Bow Tie.
Adam, in the '70's old logos were not considered "cool" and a lot of Ford products just had the block script "FORD" on the hood. Look at your video about the '72 LTD Convertible and try to find a blue oval. In the '80's Ford design ruled the waves of American cars with their rounded/European designs and they brought it back.