Santa Cruz Bicycles Factory Tour Behind the Scenes - Behind the Brand
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- เผยแพร่เมื่อ 9 มิ.ย. 2024
- #santacruzbikes #behindthescenes
Our Behind the Brand Series sets out to showcase the people, passion and hard work that goes into making the brands that we know and love what they are.
In this episode we travel to Santa Cruz, California to visit one of the most iconic California bike brands. Our tour guide, Garen Becker leads us through the assembly factory where Santa Cruz Bike's staff were more than happy to show off their hard work ethic and goals to reduce plastic and cardboard waste. From there we stopped by their wheel building department and wrap up in their prototype and carbon room.
Enjoy the ride as we cruise through the halls and learn more about the people, the mission and what makes Santa Cruz Bicycles the brand they are.
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Thanks for the visit and hangout guys! 🙌
Hey Santa Cruz!
im sad santa cruz!
I used to skate Rob Roskopp Santa Cruz boards in the mid 80’s!!
That wheel builder machine.
Pretty rad
@@TheLoamWolf Ha, that's funny "Rad" means wheel in german :D
Proud owner of 2020 Bronson. I'm beyond glad they are donating to trail building and admitting hard to sell bikes without trail networks. Would also be nice the big manufacturer companies team up for EMTB trail advocacy. As always great content from the loam wolf crew can't wait for the next.
You and me both! More eMTB access! Thank you very much for the kind words too. More coming soon!
I own same bike as you, blue
By "factory" -- they mean workshop that assembles components from Asia, and does some R&D. Still a cool facility and fun bikes to ride.
Haha got em!
poppy playful plush stable steep slack
Thanks for the tour. Love what the brand stands for and that they are active in the community and trails across the country. I've got 3 - tallboy CC, Stigmata CC + just got my Heckler CC eMTB a few days ago. Had to search across the country - finally found it in New York state. Came by the factory and took the Heckler for a test ride a few weeks ago. Can't wait to get mine out on the trails and climb some hills.
love my home town, love santa cruz bikes and what they are doing locally and globally!
❤ya so lucky 2 live there been 2 L A back in 80 , u a true lost boy , best wishes from Durham England 🏴
I love this video. Content and format are on point. I love the mentality of Santa Cruz! Thank you for posting this video.
I would watch the wheel-stress test forever. There's sth soothing abt it.
What an awesome factory, so much detail and high quality. You can see why Santa Cruz are market leaders in what the do!
They arent the Leaders. Santa Cruz is a company owed by a dutch family that also owens other companies and they all do earn round about as much as a German company...
Not a factory, they make nothing. Looking for the frame welders…maybe they forgot them.
Big fan of this style video. Seeing a deep look into their process is awesome. Seems like a rad company to be a apart of.
This is one of my favorite things Loam Wolf, or anyone for that matter has done on bikes. I don't own a Santa Cruz but found this extremely interesting. Would love to see more of this from other bike (and components) brands.
Thanks! Really cool to see their production processes. Proud (and now even prouder) Bronson owner. Owned my first SC in '99!
This was one of the best videos I’ve seen in a very long time. Extremely well done.
Appreciate that! Thanks so much.
Love Santa Cruz, my favorite brand.
What a great bike company!
JT!!! What a Legend!!! I worked with him at a bike shop back in CBus before he headed out west, amazing guy!
Great vid guys and interesting to see behind the scenes
Hey thanks a lot Rob! Keep shreddin. Hope to get out there and ride with you one day.
Dream job!!! Working for Santa Cruz Bikes!!!
Love this brand. I have a Nomad 3 and just built up a Megatower. Loam Wolf thx for the great video!
I'm still thrashing my 2014 Bronson C. Rides like a dream, never had an issue and most reliable bike. Lifetime free bearings is a bonus too.
got a 2016 hightower cc from new still got it rebuilt it recently one awesome bike
Lifetime free bearings?
@@ceccospfam Yup. Just contact SC and they will send you free pivot bearings.
thanks, SC owner since 2015, just bought a Bronson, I am very happy with their bikes. great company
Good to hear!
Great stuff Loam Wolf, nice to see how much happens state side.
Great place and great ppl! My fav by far ❤
I've been riding Santa Cruz bikes and have been shredding the trails nearby since I was a young man. Life's been good.
I love this! Great video, SC is such an awesome company. Proud owner of a 2021 Hightower CS build, best bike I've ever owned 👍😎
man all those fresh bikes really get my juices flowing
Sweet video. Would love to see them bring manufacturing back to the states at a competitive price. It would be neat to be a part of that process.
This was really dope and interesting to watch, good job on this video you guys. 👌🏾
Thank you so much! Glad you enjoyed it.
It was sensational. So many amazing bikes to choose from, it's the smaller details that matter when deciding on a brand. I thought this was Loam Wolf's best work, and really hope they continue diving deeper into different MTB bike/component brands. Things like how build even their non Reserve wheels in house, or the charitable causes they're taking up. The passion the employees have and use of cardboard over plastic for the environment. At least for me, those things matter and I'm happy to pay a premium those things.
Love Santa Cruz. Brand and City.
I ride a 2020 SC Tallboy 4 and love it, great tour of the factory
Salamat po
Thanks for the tour, my dream bike❤️❤️❤️
Iv been smashing my Megatower for a couple years now. The quality is unmatched in my opinion, great company.
Great video. Nice to see the process of creating awesome SC bikes.
Glad you enjoyed it!
LOVED factory tour bts kinda stuff !! Would love to see this w other brands as well ..!!
Good good ! Thanks much.
More to come!
I raced the Australian DH circuit in 2000 on a V10 by far the best bike I've ever ridden. Luv Santa Cruz 👌👍
Wow! Sta Cruz bike my dream bike I love it so much.
Haha its funny how blank he was as they went in the machine shop. Appreciate them guys, they work hard
Now that I am a proud owner of a 2022 5010, I can say that it is an excellent bike with a high quality team behind it.
Just ordered a Santa Cruz Nomad C; can't wait for it to arrive!
Loved this tour of the SC factory. I live in Australia. I own a 2018 Blue/ Mint Santa Cruz V10 XXL & a 2020/2021 Battleship Grey V10 XL. A friggen huge thank you to all employees at Santa Cruz for producing a bloody awesome looking & riding bike. Would not ride anything else. The wheel truing machine is insane. And awesome how they help sponser trail building around vthe US. ❤❤❤👍👍👍. Any hint on if/when a new V10 will be released ????.
Thanks for watching and saying hi from down under. Glad you're enjoying your bike Rhett.
I know these bikes can be pricey but you still have to pay for shipping.OUCH.
@@Moondoggy1941 I have got a good mate Ross Thomas that runs a local bike shop Steel City Cycles in Thirroul in New South Wales, Australia. He helped me out big time. I would not have got these 2 bikes if it wasn't for him.Will there be a new V10 model released ?
Amber is the BEST!!!
Owner of hightower 2021 xt reserve. Bike for my life. Great job guys
@ 2:04 I think you listed the Tazmon bike release date over a decade too early. That said, 1994 is very early for a FS bike.
I still own a Tallboy that was born in that mold 😁🤙🏼 Great video!
Haha no way!! That's awesome.
Have a 2016 and 202 Bronson and a 2016 Juliana. Haven’t trued any of the wheels since we bought them. Santa Cruz makes some great bikes!
Oh shit! My home town! Hope you're having fun down here :)
This is so awesome! I love my megatower !
Dude that place and yeti sound like the dream to work at. I wish I could ride a SC to work everyday.
I'm a huge fan of santa cruz bikes, hopefully i can have one someday 😊
QUE FANTASTICO...!!! QUISIERA TRABAJAR CON USTEDES.......
Really cool to see the process! Just bought my first Santa Cruz this year!
Very cool!
@@TheLoamWolf thanks,
I bought my first SC this year too, proud owner of fhe Blur 3 TR CC, amazing bike, nice video, greetings from Chile.
@@christianlee9008 awesome bike, I bought a 2022 Santa Cruz Bronson R , loving it so far!
Fantastic job on this one!
Love the content!
Bought my very first Santa Cruz last year (2020 5010 C), and just picked up my 2021 Chameleon. These guys make great quality bikes!
Garen!!
OMG I want that Oragne frame. We all know there are two sides to every story but that looks and sounds like a cool place to work. The ride your work perk/points is a cool idea.
This Factory It's The Heven, My Wish Get A Sana Cruz Bike This Christmas 🙌
Going on my 5th Santa Cruz bike: 1- Heckler, x 2 Tall Boys, a Blur, and now can't wait for my aluminum Chameleon to arrive (help :) )! Always great bikes to ride and share with my kids! Happy Holidays SC! Thanks for the Tour!
this is awsome review..thankyou man...
Glad you liked it!
Got a chance to stop by their headquarters on my way back from this year's Sea Otter and pick up some wearables. Everybody I talk to in the the showroom was easy to talk to and answered my questions. It was also the week they dropped the new Chameleon and had on display in the front window.
Great video. Loved it. Great brand. I was a skater in the 80s so always connected with the SC brand. I’m moving to the west coast next month and will buy an SC bike.
Great segment- would love to see more companies interviewed
Like Specialized and Trek!!
I have a 2006 Santa Cruz superlight. It was pricey and a loooong delivery time but they made good bikes with the frame came from Taiwan. After my first frame cracked riding normally around Washington, DC, no crazy jumps (I'm only 153 lbs) but was covered under warranty except the shipping the frame to Santa Cruz and the diagnosis from the local bike store which cost me an additional $200+ and now my second frame making a clicking sound (most likely another crack) I can thank Santa Cruz bikes for pointing me toward Specialized. Pound Sand Santa Cruz.
pretty cool , I had my first Santa cruz Heckler way back 1990 something the first in my Canadian town of Fernie , then the second gen Heckler, then Bullit , tried some other bikes and just last week I picked up a 2020 Hightower , looking forward to be back on a Santa Cruz .
Love the depth of the reviews you guys do. I just moved to Saint George and would love to ride with you guys sometime.
Great content as always 👍👍
Thank you!
I didn't have any regrets buying my hightower this year, and this made it somehow more solid seeing the quality I got for my money. Santa Cruz rider for life right here
Great to hear!
Yeah G! All according to plan.
I owned a bicycle shop for over thirteen years. My two favorite brands. Rocky Mountain and Santa Cruz.
p47rr,.....Any particular reason why?
So coool! Whow!
I love this boutique brand! Thank you for showing us your "home". I have just ordered my Blur and can't wait for it to arrive! Your one baby has been adopted from Stellenbosch, South Africa! Hopefully I can visit over there some time! Ps. My local trails are also quiet spectacular. :)
I own a 2019 Nomad, and it rocks! I barely maintain it like a nerd, and I still haven't had any problem other than the usual derailer bender and a flat tire. It rides so smoothly and is always dependable. I'm never getting rid of my Nomad. We lovers for life!!!
Lol, I feel the same way about my Tallboy… best friends for life . It’s great
I love how SC keep up with the true riders and still having comercial success. Its the story of a brand that stay loyal to his philosphy and made of that his best value.
Well the commercial success can be attributed to being owned by world wide conglomerate in Pon Holdings. It gives them a large capital backing and a bunch of marketing. The reason why Santa Cruz has seen a bump in popularity since 2015 is because they have a big company that helps push them to shops.
" The TRUE riders" LOFL, just what exactly are the " true riders "
"true riders"? You might want to look up the no true Scotsman fallacy before you start gatekeeping.
Cool machinery
I once heard my LBS owner( trek store) say “almost every child’s dream is to own a Santa Cruz bike”. My dream came true this year and I MUST say, after several bikes, my Megatower is the absolute best bike I’ve ever owned in every way. I’m living my dream 😎
Nice bike Santa Cruz solid, i hope someday i can have a bike like that.
Philippines
Love it!'🙂❤
South Carolina here! Proud owner of chameleon ❤
Wow 🤘🏻
awesome video brah
On my 4th Santa Cruz frame. 2 usa made alloy 26 chameleon, a V2 bronson in pink and a megatower cc. All have been sweet.
For me Santa Cruz will always be a Skateboard company first and foremost !
santa cruz OP all models are just a great machine over all.
Santa Cruz GoodBike favorit 💙👍🙏
Nice
I'm new here. Sick vid. I'm a fan of SC
Rob Roskopp!! Skater!!! Yes, It's the same Santa Cruz Skateboards who made some incredible decks!
Excelente 🔥🔥🔥
Love my Santa Cruz. All around, from color to spec to aesthetics to suspension layout to warranty to etc etc etc. dope product, only problem is they never gave swobo the boost that they needed! Bring back the yo eddy hoody please!
My next bike will be a Santa Cruz, based on their ethos. Brilliant. Stay true.
Love this company. I'd love to move back and work there and blow that brand up even more. Great customer service and company
I have a Hightower and love it! Its a massive bike and climbs hills like nothing else! Pretty great video about the assembly plant. Too bad they can't build the frames here in the US.
I had one too it's amazing Santa Cruz is a top notch bike company best warranty in the business
This is why you spend 5k on a bike. It’s the quality
@@brokermac you can get aluminum full sus from Santa Cruz for just over $3k...less if you want a hard tail, or go used.
Love hardtails man.
8K...9k...
I built my hardtail and it cost $4,700.00. Bikes just aren't cheap with quality components
@@koolbrizzz I built it much cheaper than that. Because I kept looking for the best deals online. About 2500$
❤️ from 🇲🇾... 🙌🏻
I would love to have one, one day...more power to ur youtube channel.
Would've loved to see more about testing and development
Good stuff man! Super cool to see the inside. Next time you are in town, let's ride together.
Thanks man. For sure!
I just want to see more machine shop!
I might need to buy one of those wheel truing machines